Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!
At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.
Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.
In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!
About us
Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.
we have created and fulfilled prizes for promotions and activations across the world.
Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.
We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.
Whatever your brief, we’ve got it covered.
SALES INCENTIVES
Driving sales and performance through tailored, flexible incentive programmes
With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.
Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.
Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.
24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment
general trade marketing company | Loyalty marketing Program Dahisar
Advertising and Promotion
Table of Contents
Licensing Information
Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client
- Chapter Introduction
- Why Launch!?
- Meet Our Agency Partner: SS+K
- The Pitch: Win the Account
- Let’s Meet the Potential Client
- Exercises
Chapter 2: A User’s Manual: Advertising, Promotion, and Marketing Essentials
- Chapter Introduction
- Advertising Is Old—and Brand New
- The Four Cornerstones of Marketing: The Four Ps
- Advertising Industry Structure
- Exercises
Chapter 3: Advertising and Society
- Chapter Introduction
- Economic Effects of Advertising
- The Good: Advertising Enhances Our World
- The Bad: Ethical Hot Buttons
- Advertising Regulation: Who Looks Out for Us?
- Exercises
Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers
- Chapter Introduction
- From Talking to Consumers to Talking with Consumers
- Is the Medium the Message? Components of Communications
- Diffusion of Innovations
- Decision Making
- Internal Influences on Consumers
- External Influences on Consumers
- Culture, Globalization, and Advertising
- Exercises
Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out
- Chapter Introduction
- Types of Data
- Primary Data
- Secondary Data
- Physiological Data
- Using Research to Guide a Successful Launch
- Exercises
Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer
- Chapter Introduction
- Segment Your Market: Who’s Out There?
- Target Your Customer: Who’s Going to Want It?
- Position Your Brand: Why Will They Want It?
- Exercises
Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget
- Chapter Introduction
- Budgeting Methods
- Share of Voice (SOV)
- Return on Investment (ROI)
- Managing a Budget
- Exercises
Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief
- Chapter Introduction
- The Power of Branding
- Describe Where You Are: A Strategic Framework
- Define Where You Want to Go: Set Objectives
- Decide How You’ll Get There: Create a Strategy
- The Creative Brief
- Exercises
Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics
- Chapter Introduction
- Integrated Marketing Communications: United We Stand
- Elements of the Promotional Mix: The Advertiser’s Trusty Tools
- Create the Promotional Plan
- Exercises
Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client’s New Branding Message
- Chapter Introduction
- Traditional Advertising Media
- New Media
- Media Strategy
- Exercises
Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive
- Chapter Introduction
- Execute on Media Platforms
- How Do We Know What Worked? Evaluating Ad Executions
- Exercises
Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story
- Chapter Introduction
- Keys to Superior Advertising
- Types of Appeals: How Ads Generate Resonance
- Executional Frameworks: How Ads Generate Relevance
- The Creative Team
- Exercises
Chapter 13: Launch! msnbc.com’s First-Ever Branding Campaign
- Chapter Introduction
- msnbc.com: A Campaign Portfolio
- Logo
- TV
- Online Banners
- Screensaver
- NewsBreaker Game
- NewsBreaker Live
- E-mail Blast
- Spectrum Home Page
Chapter 14: ROI: msnbc.com Decides if the Campaign Worked
- Chapter Introduction
- ROI: Show Me the Money
- ROI for Broadcast and Print Media
- ROI for Alternative Media
- Exercises