Tag: corporate park Marketing operation

Developing an Annual Marketing Plan and Marketing Strategy | house to house sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

corporate park Marketing operation Dehu Road Pune

Fulcrum Marketing is a strategic corporate park Marketing operation Dehu Road Pune. Our team of marketing consultants also specialise in marketing planning and corporate park Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and corporate park Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for corporate park Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a corporate park Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , corporate park Marketing operation Dehu Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

corporate park Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and corporate park Marketing operation Dehu Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dehu Road Pune

corporate park Marketing operation Dehu Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Dehu Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

corporate park Marketing 

corporate park Marketing operation Dehu Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

corporate park Marketing | corporate park Marketing operation Dehu Road Pune

Dehu Road ,  Pune

Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.

Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.

Connectivity,

The newly constructed Mumbai-Pune Expressway ends at its junction with the Dehu Road-Katraj bypass Road, close to the town of Dehu Road. The Dehu Road-Katraj bypass diverts traffic from Mumbai to Bangalore on National Highway 48 (NH 48) out of Pune from this town of Dehu Road to Katraj and the New Katraj Tunnel.

It enjoys excellent connectivity to Pune International Airport which is about 35.4 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway.
Dehu Road can be reached from Pune by Suburban rail, and PMPML operational buses.
Dehu-Chincholi Road, Vikas Nagar Road, Dr Ambedkar Road, and Madhuban Colony Roads are its internal roads which further links Dehu Road with NH 48 and MUmbai-Pune Highway.
Dehu Road, Begdewadi, Akurdi and Chinchwad are nearby railway stations to Dehu Road. However, Dehu Road Railway Station is the nearest railway station to Dehu Road which is about 3.8 km via Dehu-Chincholi Road and Talawade Road.

Factors for past growth
Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. Huge residential and commercial developments have been seen in the past.
Dehu road is turning out to be a preferred location for property buying due to its vicinity to Hinjewadi, Talegaon, Pimpri Chinchwad and Chakan Industrial areas. Also Dehu road is very close to the Mumbai Pune expressway. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, properties for sale in Dehu Road has attracted many homebuyers.

Factor for future growth
Once the Nigdi-Dehu road widening into 4-laning will be completed Dehu Road to Pune city driving time will be only 25 minutes.

Employment hubs near Dehu Road
ICC Trade Tower
IndoSpace Industrial Park, Chakan
Ordnance Factory Dehu Road
Talawade MIDC IT Park
Pune Software Park Pvt Ltd

Infra Development (Social & Physical)
Dehu offers very good social infrastructure to its residents. Some of the reputed schools include Army Public School, Kendriya Vidyalaya No.1, Dehu Road, Swami Vivekanand School, Republic School, Shri Shivaji Madhyamik School, Mahatma Gandhi Marathi School, Wisdom English Medium High School among others.
Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Dharaskar Hospital, Dhanwantri Hospital, Icon Hospital, Mayur Hospital, Sterling Multispeciality Hospital, Navjeevan Hospital, Akurdi PCMC Hospital, ESIC Hospital, Tongaonkar Hospital etc. to name a few.
The shopping needs of the residents are catered by nearby malls such as Cantt. Shopping Centre, Vision Plus, City One Mall, Akash Raj One Mall, Premier Plaza Mall, Progress Natural Mall among few.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

corporate park Marketing operation Dehu Road Pune

corporate park Marketing operation Dehu Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

corporate park Marketing, corporate park Marketing operation, corporate park Marketing operation Dehu Road, corporate park Marketing operation Dehu Road Pune, Dehu Road, Pune

modern trade marketing consultant | engagement marketing Staff Babhai

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing consultant | engagement marketing Staff Babhai

Integrated Marketing Communications and the Changing Media Landscape

Chapter 11: Integrated Marketing Communications and the Changing Media Landscape

11.1 Integrated Marketing Communications (IMC)
11.2 The Promotion (Communication) Mix
11.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problems
11.4 Advertising and Direct Marketing
11.5 Message Strategies
11.6 The Promotion Budget
11.7 Sales Promotions
11.8 Discussion Questions and Activities

 

11.1 Integrated Marketing Communications (IMC)

Learning Objectives

  1. Understand what integrated marketing communications (IMC) are.
  2. Understand why organizations may change their promotional strategies to reach different audiences.

Once companies have developed products and services, they must communicate the value and benefits of the offerings to current and potential customers in both business-to-business (B2B) and business-to-consumer (B2C) markets. Integrated marketing communications (IMC)provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media. For example, Campbell’s Soup Company typically includes the “Mm, mm good” slogan in the print ads it places in newspapers and magazines, in ads on the Internet, and in commercials on television and radio. Delivering consistent information about a brand or an organization helps establish it in the minds of consumers and potential customers across target markets. Although the messages are very similar, Campbell’s uses two variations of commercials designed to target different consumers. Watch the following two YouTube videos. You’ll notice that the message Campbell’s gets across is consistent. But can you figure out who is in the two target audiences?

Video Clip

A Meal That’s Always Popular with the Group

(click to see video)

Campbell’s soup provides a good meal.

Video Clip

So Many Possibilities for Enjoying Soup

(click to see video)

Campbell’s soup pleases people of all ages.

Changes in communication technology and instant access to information through tools such as the Internet and social media (online communication among interdependent and interconnected networks of organizations, people, and communities) explain one of the reasons why integrated marketing communications have become so important. Consumers are also changing. With access to many sources of information and often an interest in interactive media, consumers may collect more product information on their own. Marketers must organize and assemble available information to build a consistent brand message and make it relevant. With IMC, organizations can coordinate their messages to build the brand and develop strong customer relationships while also helping customers satisfy their needs.

FedEx’s two recent campaigns, the “We Understand” tagline launched in 2009 and the “Solutions that Matter” tagline launched in 2011, illustrate examples of IMC campaigns they used to deliver a consistent message across all media channels including television commercials, e-mails, social media, mobile marketing, direct mail, and the FedEx channel on YouTube (Dilworth, 2010). Watch the following videos to see examples of commercials in the FedEx campaigns.

Video Clip

The “We Understand” at FedEx Shows Customers that They Understand and Can Satisfy Their Needs

(click to see video)

FedEx often uses a humorous appeal.

Video Clip

To Help Customers during a Weak Economy, FedEx Launched a New Campaign Called “Solutions that Matter”

(click to see video)

Changing Media

Many consumers and business professionals seek information and connect with other people and businesses from their computers and phones. The work and social environments are changing, with more people having virtual offices and texting on their cell phones or communicating through social media sites such as Facebook, LinkedIn, Pinterest, and Twitter. As the media landscape changes, the money that organizations spend on different types of communication will change as well. Some forecasts indicate that companies will spend almost 27 percent of their total promotional budgets, or $160 billion, on electronic or non-traditional media by 2012.

Figure 11.1

Man with a surprised face looking at his iPhone

Some consumers feel lost without their cell phones. Phones such as the one pictured provide a source of information for consumers and a new medium for advertisers to deliver information.

Yeray Hdez Guerra – iPhone – CC BY 2.0.

Many college students are part of the millennial generation, and it is consumers from this generation (people like you perhaps) who are driving the change toward new communication technologies. You might opt to get promotions via mobile marketing—say, from stores on your cell phone as you walk by them or via a mobile gaming device that allows you to connect to the Web. Likewise, advertisements on Facebook are popular as businesses continue to utilize more social media. For example, when Honda let people on Facebook use the Honda logo to give heart-shaped virtual gifts on Valentine’s Day, over one and a half million people participated in the event and viewed the Honda Fit online in the process. Imagine the brand awareness generated for the Honda Fit.

Figure 11.2

MSN, Yahoo!, AOL, and Google websites

Marketing based on the Internet and wireless technology is popular.

Danard Vincente – Search-Engine-Marketing – CC BY 2.0.

Traditional media (magazines, newspapers, television) compete with media such as the Internet, texting, mobile phones, social media, user-generated content such as blogs, and YouTube as well as out-of-home advertising such as billboards and movable promotions. You might have noticed that the tray tables on airplanes sometimes have ads on them. You have probably also seen ads on the inside of subway cars, in trains and buses, and even in bathroom stalls. These, too, are examples of out-of-home advertising.

Figure 11.3

Inside of a vintage New York City subway train

The inside walls of many subways provide an opportunity for advertisers to reach commuters with their messages.

emilydickinsonridesabmx – Vintage NYC Subway Trains – CC BY 2.0.

Key Takeaway

As the media landscape changes, marketers may change the type of promotions they use in order to reach their target markets. With changing technology and social media (e.g., Facebook), less money is being budgeted for traditional media such as magazines and more money is budgeted for “non-traditional media.” Regardless of the type of media used, marketers use integrated marketing communications (IMC) to deliver one consistent message to buyers.

Review Questions

  1. Explain the concept of integrated marketing communications.
  2. How is the media used by organizations changing? What age group is driving the change?
  3. What factors are causing the media landscape to change?
  4. What are some different types of online media? Which types are most popular with college students?

References

Dilworth, D., “FedEx Launches Fully Integrated Campaign, Featuring E-mail, Direct Mail,” Direct Marketing News, January 7, 2010, http://www.dmnews.com/fedex-launches-fully-integrated-campaign-featuring-e-mail-direct-mail/article/160829/

shop To shop marketing
 modern trade marketing consultant, engagement marketing Staff, B To B marketing Work ,
Residential Society Marketing agencies, retail Store marketing consultant, house2house marketing operation,
direct marketing operation , Street marketing operation, Business Parks Marketing operation ,
hotel Marketing operation , corporate park Marketing operation ,
B 2 C marketing operation , f2f marketing operation

Residential Society Marketing agencies | retail Store marketing consultant Babhai

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

How Healthy is Your Event? ROI and the Science of Success

A three-step wellness checklist to keep your finger on the pulse of your event

Whether you’re closing down this year’s conference or creating the strategy for the next big meeting, measurement is an important part of any event plan. Collecting data is a big task on its own, but once you have all the metrics, how do you extract the meaningful insights that help you make decisions for the future and prove the ROI of your event? There’s no one-size-fits-all approach to event ROI, but with our simple, three-step framework, you can find the right balance between your attendees, your exhibitors, and your organization.

Download this insights paper to discover:

  • How to understand your event stakeholders
  • What drives value in stakeholder relationships
  • Why a holistic view of data leads to the most constructive conclusions​

 

 

 

shop To shop marketing , modern trade marketing consultant , engagement marketing Staff , B To B marketing Work,

Residential Society Marketing agencies , retail Store marketing consultant , house2house marketing operation , direct marketing operation , Street marketing operation , Business Parks Marketing operation , corporate park Marketing operation , B 2 C marketing operation , f2f marketing operation

 

house2house marketing operation | modern trade marketing consultant in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing operation | modern trade marketing consultant in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

A Global Approach to Relationships

In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent of global consumption. Markets and audiences have grown to seamlessly span the globe.

Because this world is so small – and yet remains so enormous – we recognize that our reach into this world must grow exponentially if we are to respond to our clients’ needs and deliver the consistent, quality experiences they expect and deserve. We have therefore eliminated our own geographic boundaries and aligned how we deliver our services on a worldwide stage.

At the enterprise level, Freeman has accomplished this by developing a carefully designed, fully vetted global partner network. It is a deliberate strategy to connect like-minded organizations through a structured network of proven partners whose cultures, services, and values align all the way through to the levels of engagement. Different relationships may lead to different types of activations, but always with the same level of commitment throughout the organization.

We’ve approached the development of our global certified partner network with three key thoughts in mind:

Global events need to tie to global business objectives: We’ve said this time and time again. Events do not exist separate from the rest of your marketing strategy or business objectives. Even more so when we look at a global strategy, events need to be, at minimum, complementary to your marketing efforts and, at best, the driving force that moves your business forward. We get that, and so does our global partner network.

Experience is enhanced by digital: We are on the precipice of massive change. Technology is driving that change. We know that nothing can replace high-touch, face-to-face interaction. But we also know that we can no longer expect to have our attendees’ undivided attention – not when they are walking around with access to the entire world in their pocket. Digital integration is absolutely pivotal to engaging global audiences today, and our global partner network is ready to deploy the most cutting-edge technologies to enhance your brand experience.

A values-based approach: As Freeman is a values-driven organization, it was extremely important to us that we build a network of partners worldwide who not only “get” our values but also live and breathe them as well. We truly believe that it’s our people, and the values they believe in, that make the difference for our customers – so that needs to extend to the work we do around the world.

By doing the heavy lifting up front in meticulously assembling this network, it becomes possible to effortlessly deliver the precise scale and scope of services clients may need, anywhere in the world. Go-to market strategies may vary, cultural nuances may exist, and activations may look different. But today those differences no longer drive the experience – the brand does. The experience remains the experience.

Our collective appetite to ensure we are all speaking the same language is just as strong no matter where we are in the world. Freeman has assembled the resources ready to make this happen, giving our clients the confidence to approach diverse markets in countless ways, always knowing that they are delivering their brand messages effectively, reliably, and accurately, everywhere they want to go.

 

house2house marketing operation | modern trade marketing consultant in pune

 

modern trade marketing consultant, shop To shop marketing, engagement marketing Staff, B To B marketing Work, Residential Society Marketing agencies, retail Store marketing consultant, house2house marketing operation, direct marketing operation, Street marketing operation, Business Parks Marketing operation, hotel Marketing operation, corporate park Marketing operation , B 2 C marketing operation , f2f marketing operation, pune , mumbai