Make it Quick

It seems as if the average attention span is getting shorter and shorter with each generation. Industry experts estimate that Gen Zers have an average attention span of eight seconds, which means you have eight seconds to make a good first impression on these consumers. Whether a Gen Zer is reading your blog, watching your videos, or simply browsing your website, they need to know what your brand is about within eight seconds or they will lose interest.

Social Media Influencers

Generation Z does not respond as positively to celebrities as other generations, which means brands should think twice before paying for a big name to promote their products. However, Generation Z does respond well to social media influencers such as famous YouTube beauty bloggers or Instagram models. Generation Z views these influencers as more trustworthy and relatable than celebrities since they are real people. If you want an influencer associated with your brand, choose one of these social media stars instead of a traditional celebrity.

But if you don’t have enough in your budget for an influencer, don’t worry. A recent survey showed that 63% of Gen Zers actually prefer seeing real people in ads instead of celebrities and influencers. Using real people to promote your brand could help you come off as authentic to this generation.

Inclusive Messaging

Generation Z may be one of the most open-minded generations of all time. These consumers truly believe that everyone can get along if we all just accepted one another’s differences. They often look to their favorite companies to lead the way and promote this message of diversity and inclusivity. Consumers within this generation do not want to do business with a brand that doesn’t accept people of all different colors, ethnicities, faiths, and sexual orientations. They also aren’t interested in buying from brands that set unrealistic body or lifestyle expectations. If you want to appeal to this generation, make sure your brand messaging does not exclude certain groups of people.

Change the World

Over three-fourths of Gen Zers are concerned about how humans are destroying the planet. This generation is passionate about making a difference, and they want the brands they do business with to share this passion. For this reason, it’s important for brands to be vocal about what they’re doing to protect the planet. Are you switching to recyclable materials? Are you donating a percentage of your profits to a reputable charity? What are you doing to reduce your company’s carbon footprint? Generation Z will want to know the answers to these questions. To win Gen Z’s loyalty, show them how you are just as dedicated to changing the world as they are.

Virtual Reality

According to a recent survey, nearly 80% of Generation Z is interested in virtual reality. Brands who are planning experiential marketing events should keep this in mind, since virtual reality can easily be incorporated into experiential activations. For example, brands can use virtual reality to give Generation Z a behind the scenes tour of how products or made. Generation Z loves when brands pull back the curtain to let consumers in on a side that they typically don’t see, so this approach would be incredibly appealing to them.

Social Media Networks

It’s no surprise that brands need to be on social media in order to reach Gen Z, but do you know which platforms you should focus on? Contrary to many marketing experts who have declared that Facebook is dead, Gen Z is still active on this network. In fact, two-thirds of Gen Zers check their Facebook pages at least once per day. But, Gen Z’s favorite social media platform is Snapchat. Nearly 80% of Gen Zers who were surveyed said they use Snapchat at least once per day, and over half admitted to using this platform more than 11 times per day.

What are Gen Zers looking for on Snapchat? According to the Gen Zers who were surveyed, they enjoy seeing how-to videos, behind-the-scenes snaps, and a-day-in-the-life-of stories. Brands should keep this information in mind when planning an experiential marketing event. All of this content can easily be created and sent to Gen Z followers to build buzz around an upcoming event.

Of course, brands shouldn’t ignore all other social media platforms just because Gen Z’s favorite is Snapchat. Remember, this generation has a very short attention span. They often split their attention between their smartphones, TVs, laptops, and tablets, which means they may not see your 10-second Snapchat story. Make sure you get their attention by being everywhere that they are. The messaging across the different platforms should be consistent, but not identical.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.