direct Response promotional | railway promotional Agency in Valap, Navi Mumbai

September 30, 2019September 30, 2019dilipfulcrum

Everything our railway promotional agency in Valap, Navi Mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, direct Response promotional , experiential events and brand love campaigns, and all aspects of field marketing and direct Response promotional.

We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.

Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Valap, Navi Mumbai

Promotions company that builds brand loyalty with customers

We are a professional direct Response promotional and promotions company in Valap , Navi Mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Promotions company is a dynamic and brand passionate below the line promotions and events company in Valap, Navi Mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through railway promotional and brand activations, promotions, direct Response promotional & experiential events and all aspects of the marketing field.

Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.

Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities

Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

direct Response promotional

We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.

As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.

At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.

Activations & Promotions

Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.

Experiential Marketing

Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..

Field Marketing

Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.

railway promotional Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

Come talk to us, we build relationships and achieve business goals.

We want to share our ideas to help your brand promotions,

We operate across the entire Navi Mumbai and have staff in all major towns and cities to Valap.

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Email:- info@fulcrumresources.co.in

Valap, Navi Mumbai

Navi Mumbai

Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.

Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.

CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.

CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.

The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.

Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.

Demographics:

According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.

Employment Opportunities

Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.

Connectivity

The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.

Residential Market in Navi Mumbai

Navi Mumbai is primarily an industry and investor driven market. Due to rapid growth of industrial activity post 1990, it has also emerged as a favorite location for end buyers.
Since 2007, 87,055 houses have been launched here. Out of them, about 65,400 units have been absorbed. The year 2010 saw the highest number of launches (approx. 28,240). However, soaring property prices put a dent on affordability post 2010. This increased the unsold inventory by 25% during the third quarter of 2012. Taking notice of this, developers have brought down the number of launches since then.
Navi Mumbai witnessed few new project launches in September 2013. Developers have held back on new launches primarily due to cautious market sentiments owing to rising inflation and economic situation. Some of the localities that have witnessed this slowdown include Ulwe, Panvel, Kamothe, Kharghar, Dronagiri and Khandeshwar.

All Localities in Navi Mumbai

Mahape,Rabale,Shiravane,Turbhe,Apta,Parsik Hill,Khanda Colony,Dronagiri,Navade,Khalapur,Bonkode,Shedung,Ghansoli,Ulwe,Taloja,New Panvel,Panvel,CBD Belapur,Nerul,Kharghar,Kalamboli,Seawoods,Kamothe,Airoli,Sanpada,LOCALITY,Khandeshwar,Kopar Khairane,Uran,Vashi,Rasayani,Pen,Mumbai Pune Express Highway,Nhava,Roadpali,Palm Beach Road,Juinagar,Karanjade,sector 8A,sector 11,Talavli,savoli,sector 26 Vashi,Sector 19,Tembhode,sector 50,sector 50 New,sector 15,sector 19 (shahbaz village),sector 20,Sector 6,LOCALITY,sector 7,Sector 10 ( Kopra),Sector 12,sector 13,sector 20 Kharghar,Sector 27 Kharghar,sector 30 Kharghar,sector 34 Kharghar,Sector 35 Kharghar,Sector 21 Kharghar,Sector 15 Kharghar,sector 19 Kharghar,Sector 27 – Kharghar,sector 36 Kamothe,Sector 18 Kamothe,Sector 21 Kamothe,Sector 22 Kamothe,Sector 25 Khandeshwar,Sector 19 Ulwe,Sector 21 Ulwe,Sector 18 Ulwe,Sector 17 Ulwe,sector 5 Ulwe,Sector 02 Ulwe,Sector 09 Ulwe,LOCALITY,Sector 08 Ulwe,Vichumbe,Palaspa,Dighe,Nevali,Koproli,Bonshet,Garpoli,Akurli,Chouk,Rohinjan,Nilje Gaon,Kalundre,Shil Phata,Chipale,Shilottar Raichur,Nere,Usarli Khurd,Valap,Adai,Umroli,Chirle,Dhansar

retail promotional | direct Response promotional Agency in Ambernath East, mumbai

September 30, 2019September 30, 2019dilipfulcrum

Everything our direct Response promotional agency in Ambernath East, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, retail promotional , experiential events and brand love campaigns, and all aspects of field marketing and retail promotional.

We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.

Promotions company that builds brand loyalty with customers

We are a professional retail promotional and promotions company in Ambernath East , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Promotions company is a dynamic and brand passionate below the line promotions and events company in Ambernath East, mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through direct Response promotional and brand activations, promotions, retail promotional & experiential events and all aspects of the marketing field.

Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

retail promotional

We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.

As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.

Activations & Promotions

Experiential Marketing

Field Marketing

direct Response promotional Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Come talk to us, we build relationships and achieve business goals.

We want to share our ideas to help your brand promotions,

We operate across the entire mumbai and have staff in all major towns and cities to Ambernath East.

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Email:- info@fulcrumresources.co.in

Ambernath East, mumbai

Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour.

Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.

Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.

It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.

In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).

In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.

Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.

Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth.

Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms.
Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai.
Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.

Demographics:

According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person.
According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.

Employment Opportunities
Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s.
Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP.
Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai.
The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies.
Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.

Connectivity
Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway.
Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali.
Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008.
The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network.
Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali.
The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport.
Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.

All Localities in Mumbai

LOCALITY, Aarey Road, Agripada, Altamount Road, Amboli, Andheri East, Andheri West, Anushakti Nagar, Azad Nagar, Bandra East, Bandra West, Bangur Nagar, Behram Baug, Bhandup East, Bhandup West, Bhayandar East, Bhayandar West, Bhiwandi, Bhuleshwar, Boisar, Borivali East, Borivali West, Breach Candy, Byculla East, Byculla West, C.P. Tank, Chakala, Chandivali, Charkop, Charni Road, Chembur, Chinchpokli, Chira Bazar, Chuna Bhatti, Church Gate, Colaba, Cuffe Parade, Cumballa Hill, Currey Road, Dadar East, Dadar West, Dahanu Road, Dahisar East, Dahisar West, Deonar, Dharavi, Dombivli West, Dongri, Elphinstone Road, Fort, G T B Nagar, Gamdevi, Gandhi Nagar, Ghatkopar East, Ghatkopar West, Girgaon, Golibar, Goregaon East, Goregaon West, Govandi, Grant Road East, Grant Road West, Haji Ali, J B Nagar, Jacob Circle, Jogeshwari East, Juhu, Juhu Tara Road, Kalbadevi, Kalina, Kandivali East, Kandivali West, Kanjurmarg, Kashimira, Kemps Corner, Khan Abdul Gafar Road, Khar East, LOCALITY, Khar West, Kharodi, Khetwadi, Kurla East, LBS Marg, Lal Baug, Kurla West, Link Road, Linking Road, Lokhandwala, Lower Parel, Mahalaxmi, Senapati Bapat Marg, Malad East, Malad West, Mandapeshwar, Mankhurd, Marine Lines, Marol, Masjid Bunder, Matunga East, Matunga West, Mazgaon, Mira Bhayandar, Mira Road, Mulund East, Mulund West, Mumbai Central, Nahur East, Naigaon East, Naigaon West, Nalasopara East, Nalasopara West, Nariman Point, Navghar Road, Nehru Nagar, Nehru Road, Mandvi, Opera House, Orlem Malad, Oshiwara, Pali Hill, Parel, Peddar Road, Poonam Nagar, Powai, Prabhadevi, Pydhonie, Raigad, S V Road, Sakinaka, Santacruz East, Santacruz West, Sewri, Shastri Nagar, Shivaji Park, Sion East, Sion West, Tardeo, Thakurdwar, Tilak Nagar, Trombay, Tulsiwadi, Vakola, Veera Desai Road, Versova, Vidya Nagari, Vidyavihar, Vijay Nagar, Vikhroli East, Vikhroli West, Vile Parle East, Vile Parle West, Virar East, Virar West, Wadala East, LOCALITY, Wadala West, Walkeshwar, Warden Road, Western Express Highway, Worli, Yari Road, Jogeshwari West, Kalyan West, Karjat, Kasara, Upper Parel, Vasai West, Vasai East, Vikramgad, Mumbai – Nasik Highway, Ambivali, Sahar, Madh, Triveni Nagar, Prabhu Ali, Chinchpada, Bhadane, Neral, Nahur West, Samat Nagar, Sarvodaya Nagar, MHADA Colony, Chedda Nagar, Shivaji Nagar, Beverly Park, Naya Nagar, Govind Nagar, Yogi Jawraj Nagar, IC Colony, Kanti Park, Dindoshi, Evershine Nagar, Chikuwadi, Malvani, Royal Palms, Gokuldam, Narayan Patil Wadi, Upper Worli, Umerkhadi, Nagpada, Ramnagar, Alibag, Gulmohar Road, Murbad Road, Titwala, Khadakpada, Kanakia Road, Saralgoan, Ambernath, Khandas Road, Malabar Hill, Ulhasnagar, Saravali, Palghar, Jawhar, Khandale, Bandra Kurla Complex, Andheri-Kurla Road, Mahavir Nagar, V P ROAD, Kolad, Vitthalwadi, Vasai Road, Carter Road, Murbad, Shahapur, Badlapur East, Ghera Sudhagad, Mahad, Lonere, Roha, LOCALITY, Uttan, Vasai-Nallasopara Link Road, Harihareshwar, Kalyan East, Murbad Karjat Road, Shahad, Badlapur West, Kalher, Dahanu, Bhivpuri, Atgaon, Kalyan-Shil Road, Dombivli East, Gaibi Nagar, Agashi, Thakurli, Navapada, Sir JJ Road, Vangani, Murud, Pali, Gorai, Talasari, Nagothane, Khardi, Kamatghar, Mahim, Khodala, Manori, Antop Hill, Mulund Colony, LBS Marg-Mulund, Kanjurmarg East, Kannamwar Nagar, Panth Nagar, barve Nagar, chirag Nagar, vidyavihar West, vidyavihar East, postal Colony, Jai Ambe Nagar, Sindhi Society, Borla, Ghatla, chembur Colony, Sahakar Nagar, kidwai Nagar, sewri West, Ambernath East, Ambernath West, Manor, Vehloli, Vindhane, Boraj, Umroli, Nagaon, Dohole, Shelu, Sakawar, Gokuldham Colony, Magathane, Ghodbunder, Netaji Nagar, Best Nagar, Kajupada, Dhamote, Kharbao, Anand park, Kopargaon, Matunga, Govandi East, Hariyali, Tungareshwar, Tagore Nagar

On ground Branding | local Promotion Dhanori, Pune

September 29, 2019September 29, 2019dilipfulcrum

Welcome to Fulcrum local Promotion Dhanori, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Dhanori.

We offer a wide range of On ground Branding And marketing services including On ground Branding , college Branding , local Promotion , direct Response promotional, road shows Interactive marketing.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.

Connect With Your Customers

We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a local Promotion Dhanori, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.

TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.

STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of local Promotion is useful for:
The answer to this is pretty much anything, however we have listed some common On ground Branding, local Promotion , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Where do we cover?
We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.

Can you design and make up leaflets for us?
Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent On ground Branding Agency, specialising in field and On ground Branding , college Branding , local Promotion , direct Response promotional, road shows Interactive marketing…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Dhanori, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Dhanori and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end solutions to our clients

We operate across the entire Pune and we have staff in all major towns Dhanori and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Email:- info@fulcrumresources.co.in

On ground Branding | local Promotion Dhanori, Pune

Dhanori , Pune

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.

Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.

Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park

Pune IT Park

Teerth Technospace

Weikfield IT iNFO Park

Software Technology Park Of India

EON IT Park

Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.

Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.

The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

On ground Branding Agency Dhanori, Pune

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Merchandising | demonstration in mohallas Campaigns Pashan Sus Road, Pune

September 29, 2019September 29, 2019dilipfulcrum

Welcome to Fulcrum demonstration in mohallas Campaigns Pashan Sus Road, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Pashan Sus Road.

We offer a wide range of Merchandising And marketing services including Merchandising , out of home Campaigns , demonstration in mohallas Campaigns , Retailer Campaigns, multiplexes Activation.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

Connect With Your Customers

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a demonstration in mohallas Campaigns Pashan Sus Road, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.

TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.

STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of demonstration in mohallas Campaigns is useful for:
The answer to this is pretty much anything, however we have listed some common Merchandising, demonstration in mohallas Campaigns , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent Merchandising Agency, specialising in field and Merchandising , out of home Campaigns , demonstration in mohallas Campaigns , Retailer Campaigns, multiplexes Activation…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Pashan Sus Road, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Pashan Sus Road and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end solutions to our clients

We operate across the entire Pune and we have staff in all major towns Pashan Sus Road and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Email:- info@fulcrumresources.co.in

Merchandising | demonstration in mohallas Campaigns Pashan Sus Road, Pune

Pashan Sus Road , Pune

Pashan-Sus Road is one of the rapidly developing suburban areas, located in the north-western parts of Pune. This locality is very close to Industrial Zone and IT Hubs of Pune. The locality comes under the limit of Pune Municipal Corporation (PMC). The locality has good civic amenities and is very well-connected to the other parts of the Pune city. Other prominent areas located close to Pashan are Baner, Aundh, Bavdhan, Sunarwadi, Bhugaon, Lavale, Dasar, Balewadi, Pimple-Nilakh, Shivajinagar, Khadki, Wakad, Hinjewadi etc. Pashan is one of the oldest localities of Pune and has famous Pashan Lake. Due to arrival of various IT majors and other multinational companies, there has been a flow in the demand for residential apartments in Pashan. The civic amenities have improved. The industrial growth and the growth of IT sector have led to the development of the retail and hospitality sectors in the area. Some of the key residential projects in Pashan-Sus Road are Goel Ganga Acropolis, Shree Chintamani Apartments, Nimhan Vedant Residency, Neeti Swarangan A and B, Rujuta Gardenia, Venus Height Ph-2 among others.

Connectivity

The area has an extensive bus service and the Pashan Bus Stand and the Kothrud Bus Depot lie in close vicinity.

It has excellent connectivity to Pune International Airport which is located at a distance of 21.3 km via Lohegaon Road.

There are a few major roads which run through the area – the Satara Road, the Mumbai-Bangalore Highway, the Paud Road and the Pune Bypass.

Pune Junction, Shivajinagar, Khadki, Dapodi are its nearby railway stations. However, Shivaji Nagar is the nearest railway station to Pashan which is located at a distance of 8.9 km while Pune Junction is located at a distance of 11.4 km via Pashan Road.

Factors for past growth
The Rajiv Gandhi InfoTech Park in Hinjewadi is about 11.8 km from Sus Road, making it a residential preference to people working in the Information Technology Industry. As a result, the region has seen considerable rental demands for 2 BHK apartments in Pashan-Sus Road.
Its proximity to Pune International Airport, Pune Junction Railway Station along with major IT Parks such as Software Technology Park Of India, Hinjewadi IT Park, Kapil Zenith IT Park, International Tech Park have been a pus point for Pashan-Sus Road, driving rental demand and development in the locality.

Factors for future growth
Proposed Pune Metro Rail, once completed will pass through the locality. Thus, driving the residential demand and development as well as consistent rental yield in the coming days.

Proposed and Planned Infra
The proposed Pune Metro Rail.

Employment hubs near Pashan
Sharda Centre – approx 7.8 km,
The ICC Towers and the Mahratta Chamber Of Commerce Industries & Agriculture – approx 9.6 km,
RMZ Westend – approx 3.9 km
Nanospace IT Park – 1.9 km

Infra development (Social & Physical)
Pashan offers very good social infrastructure to its residents. Some of the reputed schools in Pashan include Loyola High School and Junior College, Vidya Valley School, The Orchid School, Ryan International School, First Five, Lokseva E School, Swadhaa School etc. The area has some famous colleges like Symbiosis College of Arts and Commerce, Suryadatta College of Management Information Research & Technology, Fergusson College, ILS Law College, Hindustan Aerospace and Engineering, Asian School of Cyber Laws among few.
Some of the leading hospitals in Pashan include Shashwat Hospital, Jupiter Hospital, Deenanath Mangeshkar Hospital and Research Centre, Medipoint Hospital, Sahyadri Super Speciality Hospital etc.
The shopping needs of the residents are catered by malls in Pashan such as The Pavillion Pune, Optimus Shopping Mall, City Mall, Westend Mall, Pune Central Mall, Aditya Shagun Mall etc. which house a number of international and national brands like Croma, Pantaloons, Reliance Digital, Chroma, Aishwarya Retail Outlet to name a few.

Merchandising Agency Pashan Sus Road, Pune

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marketing Supplier in Malad

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Malad is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Supplier in Malad tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing Supplier in Malad

Value Great Brand Name

Does Your Name Matter? Yes, It Does.

New, or soon to be reimagined, companies large and small go through major machinations trying to find that special brand name. The name they choose and how they do it is one of the most important marketing decisions they will make. Need examples? Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.

Kryptonite bike locks and Repel insect repellent tell us exactly what these brands do and, importantly, make a promise. Very efficient.

Some names simply, um, suck. Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.

During my advertising and marketing career, I’ve named numerous companies and brands. I worked for three ad agencies with uniques names. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi Advertising Worldwide. My own Portland agency had a “current usage” name: Citrus. I also named the two Internet companies i founded. New Jersey Online was one of the first large-scale online newspapers. It spanned the state ActiveBuddy was a computer bot that allowed people to have natural language conversations with computers using AOL, Microsoft and Yahoo! Instant Messaging systems.

Types Of Company Names

I recently asked one of my advertising agency clients how they selected Milk as their agency name. They said that they went through a fairly random process with the goal of finding a name that was easy to remember, was different and was available in some form as a URL. Well, ‘random’is one way to do it. Another is to apply process.

Before I begin to riff on how to name a company, I feel the need to list some of the crazier ad agency names. It is interesting to see how sophisticated marketing communications companies name themselves. Many are clearly looking for that oh so special and very cute name. Here you go:

A Few Words On Naming

Powerful product and service names add significant value to branding, marketing and business development programs. Powerful brand names are often the most efficient method in creating market differentiation, telegraphing a brand’s positioning, its uniqueness and act as a tool in building a strong customer to brand connection.

The right brand names add value: for the consumer, employees and corporate valuation.
Brand names position the product or service in the minds of the prospect.
Brand names create differentiation.
Brand names telegraph service quality and trust. In the case of agencies… creativity.
Some brand names have visual appeal.
Brand names can create an emotional connection.
A great brand name communicates brand-related messages to the consumer with far less marketing effort.
Good brand names are easier to remember than bad brand names.
Make it easy. Search consultants need all the help they can get.

Having a brand name that does none of the above is a wasted opportunity.

How do we know this?

Much of it is intuitive. It is my view that a memorable and communicative brand name simply makes sense. That having a name that is suggestive and supportive of service or product attributes helps to drive differentiation. That having a strong brand name that actually sinks into our skulls is a good thing. Think of brand names as people: Vladimir conjures up very different imagery than Simon or Jacques or Manny. It works for products and services too. Vladimir Vodka I get. Manny Vodka just doesn’t cut it.

5 Essential Types Of Brand Names

1. Neologisims

A neologism, or new word, is just what you would expect it to be – a word that is created.

Pros: New inventive products can make the new name synonymous with their product (XEROX, Kleenex, Microsoft, eTrade), they are distinctive and are globally friendly. No legal or copyright issues.

Cons: Neologisms have no meaning and initially take more marketing power to become recognized, there is a missed opportunity to position the service by its name’s meaning, there can be spelling and pronunciation errors. It is occasionally difficult to get corporate committees to agree on a neologism – decision-making is subjective.

2. Current Usage Words

Current Usage Words already have meaning. Brands with Current Usage names include Oracle, Sprint, Apple, Tide and Fidelity.

Pros: Current Usage Names telegraph Brand values (Apple is friendly), tap the name’s inherent attributes (Sprint is fast), can quickly trigger positive imagery (Tide is fresh and clean) and communicate service messages with less marketing spending.

Cons: Marketers must make sure that Current Usage Names accurately reflect the Brand’s image and do not raise a negative or confusing response. There may be trademark hurdles. An additional issue can arise when a company decides to change positioning or add new products that might not be consistent with the existing name.

3. Hybrids

Hybrids combine Current Usage Words and Neologisms. I am currently typing on a ThinkPad laptop and I brushed my teeth with AquaFresh. I just played with a PlayStation. Made some money using eTRADE

Pros: Hybrids are similar to Current Usage Names in that they quickly communicate a brand message. In addition, the combination can build on the power of the two-word combination. Finally, Hybrids reduce the issues associated with copyrighting the name.

Cons: The cons are similar to those of Current Usage Names.

4. Acronyms

Acronyms are letter combinations that generally reflect a multiple word name. In many cases, the Acronym has taken the place of the original name (IBM was for the older generation a company called International Business Machines).

Many Acronyms have traditionally been in heavy use by technology and engineering firms because of their functional origin (GE, AT&T, CBS).

Pros: Acronyms can be distinctive and have few legal issues.

Cons: Acronyms require marketing to make them memorable, they have little inherent meaning and since they essentially say nothing about the Brand, they add little value to the customer branding experience. They can also be hard to remember.

5. Founder Names

Founder names abound across many service and product categories. Ford, Sony, Chase, Jensen, and Schwab all are names of company founders. Many brands that want to engender trust, for example in the financial services category, use Founder Names.

Pros: Using the Founder’s name adds direct personal credibility. In a case where the founder is already well known, the Founder name comes with immediate recognition and value as in the case of Martha Stewart Living Magazine.

Cons: In most cases using a Founder name requires significant marketing expenditures to seed the name. Founder Names do not add much initial value.

So, What’s In A Name?

Well, your company name might not be the primary reason that people use your products or services. But, your name can telegraph your brand positioning (and, therefore, help your marketing be more efficient); can tell a story; enliven your personality; help you stand out from the competition; add value to your company. And, best of all: great brands can charge more. Hmmm… these are all good things.

How To?

If you want to move forward in developing a new name, I suggest you take a look at a blog post I did for advertising agencies and what process they should use to make it happen — strategically.

Direct Response promotional, Door To Door Marketing Solutions, Door To Door Marketing Solutions, Door To Door Marketing Solutions in pune, home to home sales, Market promotional events, Rural advertisement activation, , campus experiential marketing, RWA experiential marketing, Market experiential marketing, marketing Supplier in Malad

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marketing Professional in Indian Institute of Technology Bombay campus

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Indian Institute of Technology Bombay campus is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Professional in Indian Institute of Technology Bombay campus tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Professional in Indian Institute of Technology Bombay campus

Need to Know Your Business

The answer is a resounding YES! If you are starting a business, your business venture should be something in which you have experience or professional training. The only exception to this rule is if you buy into a franchise, but it is especially true if you take over an existing business. Sometimes there are people working in the business who can help provide institutional information about the business, but you need to make sure you trust the people giving you advice. In those cases, the franchise company typically provides some training. (Even so, I would not suggest buying a food franchise if you have never worked in a restaurant.)

Which way?

If you buy an existing business, you must make sure the employees who are left are interested in the business being successful. You also need to quickly determine who you can trust. Many times the original owner stays on in some role for a couple years to make sure there’s a smooth transition, but there is no guarantee that the founder of the business will work hard for you either.

I have a friend who was an investment banker, who wanted to get into the production industry. So, he researched the industry, found out who the major players were, and identified a business he wanted to buy in the Midwest. The company he had his eye on was the top post-production house in that town. He bought it for millions and then sunk millions more into it upgrading all of the equipment to HD and renovating the space so that people would just want to come by and hang out there and, of course, do business. The place was a showpiece. He even threw the industry Christmas party at his business location, so people would see how fabulous the place was on the inside. Everything was steady the first year, but within three years of the purchase, he was out of business.

Why did this happen? He should have had business lined up around the block with a facility like that, but because he didn’t know the industry, and more importantly – the culture of the industry so he made many costly mistakes. Within the first year, three of his top producing editors left the company. It wasn’t about the facility- his talent drove the demand – it was about the specific editor. Then, advertising people followed the editor they wanted to work with. He also rubbed industry people the wrong way by how he went about getting business; advertising creatives never respond favorably to being told what vendors to use. He was friends with the clients of some of his customers and was perceived as trying to get his friends to strong arm their ad agencies into doing business with him. He also turned off other production industry veterans in his town by being so flashy and bold. This is a brilliant guy, who had plenty of resources to run his business, but he had no industry experience. He also bought from a man who he couldn’t trust. The former owner was not invested in his success. He was just looking for a payday. The former owner didn’t help him understand the culture of doing business in the advertising industry. Not knowing how business was done in this industry, cost him his business. He thought – if he built a top-notch state-of-the-art facility, that would increase the business – but it didn’t. Here’s SmallBizlady’s rule about buying an existing business Do not just buy a business because you like their balance sheet.

I hold a degree in Broadcast Production from Virginia Tech. I worked for six years in television as a news producer before I started my multimedia production company. Work for a business like the one you want to start for at least a couple of years before starting on your own. Do not start a daycare center if you have never worked with kids, just because you heard those kinds of businesses make a lot of money.

KAIMUR, Local Marketing Team, Local Marketing Team, Local Marketing Team in pune, Direct Response promotional, Mall sales Advertisement, local experiential activities, BTL promotion experiential, school promotion experiential, housing society promotion experiential, Mall promotion experiential, marketing Professional in Indian Institute of Technology Bombay campus

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Direct Marketing company in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Marketing company in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Marketing company in mumbai

Implementing Experiential Marketing Campaigns

1.) Use your activation as a content opportunity for your brand

You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself.

2.) Let consumers experience your work with Experiential Marketing Activations

This is beginning giving them a better idea of who you are, what you do and how you do it. If you think that your brand can be stronger once it’s been experienced first hang, use Experiential as your opportunity to give potential customers a taste.

3.) Cut through the traditional marketing noise with Experiential Marketing

Creative, Authentic, and Original are words that come to mind when thinking of Experiential Marketing. Use all mediums available including Snapchat, Instagram, Twitter, YouTube and Facebook to broadcast your event and increase the impressions.

4.) Facilitate Authentic Interactions with Consumers Using Experiential Marketing

Having a product in the consumer’s hand is one of the best ways to get them to remember your product and generate brand loyalty. When we engage with individuals on a one-on-one level, in-person, they spend more time with your brand, your product and your message, creating a stream of brand advocates.

5.) Take the opportunity to do some Product Sampling at your Experiential Activat

6.) Action begets action in Experiential

Experiential Marketing leaves impressions with consumers and provides insight and opportunity for amplification on multiple marketing channels.

7.) Live experiences create positive feelings which set the stage for word-of-mouth sharing

8.) Build a two-way conversation with consumers

Engagement marketing and experiential are all built around the idea of encouraging consumers to participate and engage. This helps allow your marketing to evolve and improve, allowing consumers to provide insight and opinion on your products and services.

9.) See Bigger Results From Your Marketing Campaign

Success often takes risks, and if you want to see great results you need to think big and pursue your ideas.

10.) Experiential Marketing is fun.

Experiential Marketing is fun. It can take you out of your office, your comfort zone and teach you new things about your customers and team. Go ahead and try some experiential marketing for your brand today.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Door To Door Marketing, Direct Marketing company, Direct Marketing company, Direct Marketing company in pune, Direct Response promotional, Mall sales Advertisement, local experiential activities, BTL promotion experiential, school promotion experiential, housing society promotion experiential, Mall promotion experiential, Direct Marketing company in mumbai

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Local Marketing Team in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Local Marketing Team in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Local Marketing Team in mumbai

Need to Know Your Business

Which way?

KAIMUR, Local Marketing Team, Local Marketing Team, Local Marketing Team in pune, Direct Response promotional, Mall sales Advertisement, local experiential activities, BTL promotion experiential, school promotion experiential, housing society promotion experiential, Mall promotion experiential, Local Marketing Team in mumbai

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Direct Marketing company in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active Direct Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

Direct Marketing company in navi mumbai

Implementing Experiential Marketing Campaigns

1.) Use your activation as a content opportunity for your brand

You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself.

2.) Let consumers experience your work with Experiential Marketing Activations

3.) Cut through the traditional marketing noise with Experiential Marketing

4.) Facilitate Authentic Interactions with Consumers Using Experiential Marketing

5.) Take the opportunity to do some Product Sampling at your Experiential Activat

6.) Action begets action in Experiential

Experiential Marketing leaves impressions with consumers and provides insight and opportunity for amplification on multiple marketing channels.

7.) Live experiences create positive feelings which set the stage for word-of-mouth sharing

8.) Build a two-way conversation with consumers

9.) See Bigger Results From Your Marketing Campaign

Success often takes risks, and if you want to see great results you need to think big and pursue your ideas.

10.) Experiential Marketing is fun.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing

You would be selling your zeal, emotions and passion

Hire and Train Door-to-Door Marketing Team

Door To Door Marketing, Direct Marketing company, Direct Marketing company, Direct Marketing company in pune, Direct Response promotional, Mall sales Advertisement, local experiential activities, BTL promotion experiential, school promotion experiential, housing society promotion experiential, Mall promotion experiential, Direct Marketing company in navi mumbai

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Door To Door Marketing Solutions in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active Door To Door Marketing Solutions in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

Door To Door Marketing Solutions in navi mumbai

Value Great Brand Name

Does Your Name Matter? Yes, It Does.

Kryptonite bike locks and Repel insect repellent tell us exactly what these brands do and, importantly, make a promise. Very efficient.

Types Of Company Names

A Few Words On Naming

The right brand names add value: for the consumer, employees and corporate valuation.
Brand names position the product or service in the minds of the prospect.
Brand names create differentiation.
Brand names telegraph service quality and trust. In the case of agencies… creativity.
Some brand names have visual appeal.
Brand names can create an emotional connection.
A great brand name communicates brand-related messages to the consumer with far less marketing effort.
Good brand names are easier to remember than bad brand names.
Make it easy. Search consultants need all the help they can get.

Having a brand name that does none of the above is a wasted opportunity.

How do we know this?

5 Essential Types Of Brand Names

1. Neologisims

A neologism, or new word, is just what you would expect it to be – a word that is created.

Pros: New inventive products can make the new name synonymous with their product (XEROX, Kleenex, Microsoft, eTrade), they are distinctive and are globally friendly. No legal or copyright issues.

2. Current Usage Words

Current Usage Words already have meaning. Brands with Current Usage names include Oracle, Sprint, Apple, Tide and Fidelity.

3. Hybrids

Hybrids combine Current Usage Words and Neologisms. I am currently typing on a ThinkPad laptop and I brushed my teeth with AquaFresh. I just played with a PlayStation. Made some money using eTRADE

Cons: The cons are similar to those of Current Usage Names.

4. Acronyms

Many Acronyms have traditionally been in heavy use by technology and engineering firms because of their functional origin (GE, AT&T, CBS).

Pros: Acronyms can be distinctive and have few legal issues.

5. Founder Names

Cons: In most cases using a Founder name requires significant marketing expenditures to seed the name. Founder Names do not add much initial value.

So, What’s In A Name?

How To?

If you want to move forward in developing a new name, I suggest you take a look at a blog post I did for advertising agencies and what process they should use to make it happen — strategically.

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Product launches Product sampling Rural Area Activities Free Sampling Activities Demonstration Activities Society Activities Data Collection Activity Retail Branding Merchandising

direct Response promotional

Activations & Promotions

Experiential Marketing

Field Marketing

railway promotional Agency

Reach your target audience

Highly trained promoters

Brand Identification

Brand Interaction

Email:- info@fulcrumresources.co.in

Valap, Navi Mumbai

Product launches Product sampling Rural Area Activities Free Sampling Activities Demonstration Activities Society Activities Data Collection Activity Retail Branding Merchandising

retail promotional

Activations & Promotions

Experiential Marketing

Field Marketing

direct Response promotional Agency

Reach your target audience

Highly trained promoters

Brand Identification

Brand Interaction

Email:- info@fulcrumresources.co.in

Ambernath East, mumbai

Connect With Your Customers

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Product launches Product sampling Rural Area Activities Free Sampling Activities Demonstration Activities Society Activities Data Collection Activity Retail Branding Merchandising

We can promote your brand or product

Email:- info@fulcrumresources.co.in

On ground Branding | local Promotion Dhanori, Pune

Dhanori , Pune

On ground Branding Agency Dhanori, Pune

RWA activation

college Branding Agency Dhanori, Pune

direct Response promotional

local Promotion Agency Dhanori, Pune

road shows Interactive marketing

Connect With Your Customers

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Product launches Product sampling Rural Area Activities Free Sampling Activities Demonstration Activities Society Activities Data Collection Activity Retail Branding Merchandising

We can promote your brand or product

Email:- info@fulcrumresources.co.in

Merchandising | demonstration in mohallas Campaigns Pashan Sus Road, Pune

Pashan Sus Road , Pune

Merchandising Agency Pashan Sus Road, Pune

direct Response promotional

out of home Campaigns Agency Pashan Sus Road, Pune

Retailer Campaigns

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WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Supplier in Malad

Value Great Brand Name

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

marketing Professional in Indian Institute of Technology Bombay campus

Need to Know Your Business

MARKETING

ADVERTISING

BRANDING

DESIGN

COPY-WRITING

PR

SOCIAL MEDIA

Direct Marketing company in mumbai

Implementing Experiential Marketing Campaigns

1.) Use your activation as a content opportunity for your brand

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising