Tag:  Direct to Consumer Activation

door2door Marketing agent in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active door2door Marketing agent in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

door2door Marketing agent in navi mumbai

What is ‘Brand Identity’

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand. BREAKING DOWN ‘Brand Identity’ Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem. In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books. Building Brand Identity The steps a company needs to take to build a strong, cohesive and consistent brand identity will vary, but a few points apply broadly to most: – Analyze itself and its market. A full SWOT analysis – a look at the company’s strength’s, weaknesses, opportunities and threats – that includes the entire company is a proven way to help a company’s managers understand where they’re at so they can better determine where they’d like to end up and how to get there. – Determine its key business goals. The brand identity should help fulfill them. – Identify its customers. Who is the company trying to reach with its products/services? – Determine the personality and message it wants to communicate. What does the company want its market to perceive? Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals. It can includes a company’s name, logo, design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence. It’s common for companies to hire a creative team to handle its branding. Real-World Examples of Brand Identity A well-built brand identity will effectively communicate a company’s personality and its product value to potential customers, helping build brand recognition, association and loyalty. If you asked people on the street what Bose Corporation sells, they’d most likely tell you headphones. And that is indeed one of the company’s major product lines. On its face, getting your market to know who you are and what you sell may seem a simple task, but it’s critical to gaining an advantage. While awareness can be critical to the success of a company, it’s important that the kind of awareness is associated with something positive. The messages companies try to communicate are rarely complicated, but making them effective requires ensuring that all the elements of a company’s brand identity work cohesively. Successful brands such as Coca-Cola Co., Nike Inc., Starbucks Corp. and Apple Inc. have achieved this difficult task. What may come to mind when you think of these brands are, respectively, “refreshing,” “fast,” “morning coffee” and “sleek.” Getting that kind of strong and positive brand association can help make a company and its product “top of mind” to its customers. Building brand loyalty can bring in consistent sales and make product roll-outs more successful. An example of the benefits of brand loyalty could be seen in the introduction of two new subscription-based music streaming services in 2015. Tidal and Apple Music had to make very different choices in the marketing and rollout of their services because of brand loyalty. Apple, an established brand with very loyal customers, didn’t have to invest in the type of celebrity-oriented marketing that Tidal used in order to promote its new service. Brand Value A company’s brand is usually considered one of the most valuable assets on a company’s balance sheet. Giving that brand a monetary value is, among other things, a metric that can help brand managers better understand their performance as stewards of the company’s name and the goodwill a positively associated brand can buy the company. There are various ways that a monetary value can be placed on a brand, including the cost it would take to build a similar brand, analyzing cost of royalties to use brand name, and cash flow of comparative unbranded businesses.

 

Direct to Consumer Activation, door2door Marketing agent, door2door Marketing agent, door2door Marketing agent in pune, home2home brand Promotion, Market events Interactive, Rural advertisement branding, , campus experiential selling, RWA experiential selling, Market experiential selling, door2door Marketing agent in navi mumbai

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B To B Marketing consultant in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active B To B Marketing consultant in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

B To B Marketing consultant in navi mumbai

Successful Experiential Marketing Campaigns

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
 Touch: Many retailers are using their brick and mortar stores and pop-up shops to allow consumers to touch and feel their products. It doesn’t matter if consumers are seeking a familiar feel or they just want to get their hands on a product so they can make a decision. There’s no question that our sense of touch plays an important role in allowing us to engage in the world around us.

Sight: They say that seeing is believing and there’s no doubting the importance of sight in experiential marketing. If you’re exhibiting at a music festival or say you’re hosting a pop-up shop on a high traffic street, the single most effective way to get consumers to engage is by developing a visually impactful display. This will catch the eye of passersby and attract consumers to your exhibition space.

Hearing: Music can be a powerful tool. Communication through sound is a great way for a brand to strike a chord with consumers. Drive consumers to your pop-up shop using the sound of music, or play some video content with audio. This will create attention and will allow guests an easy way to find you.

Taste: It’s one of the most specific senses that humans possess. If you’re selling an edible product, take an opportunity to give your consumers an opportunity to get a taste. The changing tastes of consumers have vexed marketers for years. Changes in ethnic composition, attitudes of age groups, health issues, and convenience have led marketers to invest heavily in consumer insights and research to determine what it is exactly consumers want. Taste is the number one factor in buying food. If you give consumers an opportunity to try your products, they won’t forget their experience.

 

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Mall Experiential marketing, B To B Marketing consultant, B To B Marketing consultant, B To B Marketing consultant in pune, Direct to Consumer Activation, Mall selling, local experiential campaigns, BTL promotion selling, school promotion selling, housing society promotion selling, Mall promotion selling, B To B Marketing consultant in navi mumbai

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Direct Marketing firm in navi mumbai

Marketing and Sales companies Direct Marketing firm in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Corporate Image Building

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Marketing firm in navi mumbai

 

F2F Marketing, Direct Marketing firm, Direct to Consumer Activation, Direct Marketing firm in pune, Mall selling, local experiential campaigns, BTL promotion selling, school promotion selling, housing society promotion selling, Mall promotion selling,

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door2door Marketing agent in navi mumbai

Marketing and Sales companies door2door Marketing agent in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

What is ‘Brand Identity’

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand. BREAKING DOWN ‘Brand Identity’ Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem. In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books. Building Brand Identity The steps a company needs to take to build a strong, cohesive and consistent brand identity will vary, but a few points apply broadly to most: – Analyze itself and its market. A full SWOT analysis – a look at the company’s strength’s, weaknesses, opportunities and threats – that includes the entire company is a proven way to help a company’s managers understand where they’re at so they can better determine where they’d like to end up and how to get there. – Determine its key business goals. The brand identity should help fulfill them. – Identify its customers. Who is the company trying to reach with its products/services? – Determine the personality and message it wants to communicate. What does the company want its market to perceive? Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals. It can includes a company’s name, logo, design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence. It’s common for companies to hire a creative team to handle its branding. Real-World Examples of Brand Identity A well-built brand identity will effectively communicate a company’s personality and its product value to potential customers, helping build brand recognition, association and loyalty. If you asked people on the street what Bose Corporation sells, they’d most likely tell you headphones. And that is indeed one of the company’s major product lines. On its face, getting your market to know who you are and what you sell may seem a simple task, but it’s critical to gaining an advantage. While awareness can be critical to the success of a company, it’s important that the kind of awareness is associated with something positive. The messages companies try to communicate are rarely complicated, but making them effective requires ensuring that all the elements of a company’s brand identity work cohesively. Successful brands such as Coca-Cola Co., Nike Inc., Starbucks Corp. and Apple Inc. have achieved this difficult task. What may come to mind when you think of these brands are, respectively, “refreshing,” “fast,” “morning coffee” and “sleek.” Getting that kind of strong and positive brand association can help make a company and its product “top of mind” to its customers. Building brand loyalty can bring in consistent sales and make product roll-outs more successful. An example of the benefits of brand loyalty could be seen in the introduction of two new subscription-based music streaming services in 2015. Tidal and Apple Music had to make very different choices in the marketing and rollout of their services because of brand loyalty. Apple, an established brand with very loyal customers, didn’t have to invest in the type of celebrity-oriented marketing that Tidal used in order to promote its new service. Brand Value A company’s brand is usually considered one of the most valuable assets on a company’s balance sheet. Giving that brand a monetary value is, among other things, a metric that can help brand managers better understand their performance as stewards of the company’s name and the goodwill a positively associated brand can buy the company. There are various ways that a monetary value can be placed on a brand, including the cost it would take to build a similar brand, analyzing cost of royalties to use brand name, and cash flow of comparative unbranded businesses.

 

door2door Marketing agent in navi mumbai

 

Direct to Consumer Activation, door2door Marketing agent, home2home brand Promotion, door2door Marketing agent in pune, Market events Interactive, Rural advertisement branding, , campus experiential selling, RWA experiential selling, Market experiential selling,

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B To B Marketing consultant in navi mumbai

Marketing and Sales companies B To B Marketing consultant in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Successful Experiential Marketing Campaigns

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
 Touch: Many retailers are using their brick and mortar stores and pop-up shops to allow consumers to touch and feel their products. It doesn’t matter if consumers are seeking a familiar feel or they just want to get their hands on a product so they can make a decision. There’s no question that our sense of touch plays an important role in allowing us to engage in the world around us.

Sight: They say that seeing is believing and there’s no doubting the importance of sight in experiential marketing. If you’re exhibiting at a music festival or say you’re hosting a pop-up shop on a high traffic street, the single most effective way to get consumers to engage is by developing a visually impactful display. This will catch the eye of passersby and attract consumers to your exhibition space.

Hearing: Music can be a powerful tool. Communication through sound is a great way for a brand to strike a chord with consumers. Drive consumers to your pop-up shop using the sound of music, or play some video content with audio. This will create attention and will allow guests an easy way to find you.

Taste: It’s one of the most specific senses that humans possess. If you’re selling an edible product, take an opportunity to give your consumers an opportunity to get a taste. The changing tastes of consumers have vexed marketers for years. Changes in ethnic composition, attitudes of age groups, health issues, and convenience have led marketers to invest heavily in consumer insights and research to determine what it is exactly consumers want. Taste is the number one factor in buying food. If you give consumers an opportunity to try your products, they won’t forget their experience.

 

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

B To B Marketing consultant in navi mumbai

 

Mall Experiential marketing, B To B Marketing consultant, Direct to Consumer Activation, B To B Marketing consultant in pune, Mall selling, local experiential campaigns, BTL promotion selling, school promotion selling, housing society promotion selling, Mall promotion selling,

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marketing consultancy in warje

Marketing and Sales companies marketing consultancy in warje with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How to Become a Successful Woman Entrepreneur

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 What are some of the challenges women face as small business owners?

They face all of the same challenges as men who own businesses, plus some additional ones, including challenges related to getting their businesses funded and finding mentors and role models. As a journalist on women’s entrepreneurship, I have often heard from female business owners, “I didn’t know there were women out there just like me.”

What are some myths about women business owners?

I think one of the biggest is that women aren’t interested in growing their businesses. That is definitely not what I’ve found in my conversations with women business owners across industries. They are very interested in building businesses that have an impact on the world, and to do that they know they need to grow. And the belief that women don’t have the educational and professional backgrounds to found and run tech companies, which may have been true back in the 70s, but isn’t the case now in 2010. I think it’s a major myth that women don’t help each other in business.

What are some of the ways women sabotage themselves as business owners?

 Not sure how to answer this since I don’t know that there are gender-specific ways that women (or men) sabotage themselves. I do know that many entrepreneurs (male and female) have to struggle to overcome the urge to do everything themselves.

 Why are Venture Capitalists (VCs) less likely to fund women?

 I agree with something said by one of my interview subjects, Cindy Padnos of Illuminate Ventures. She said, “It’s not about a bunch of evil-minded men.” Rather, a lot of it has to do the tendency of people who are similar — whether it’s in terms of race, sex, schools attended, etc. — to feel more comfortable with others like them. It also has to do with “pattern recognition,” which essentially relates to the mental shortcuts investors take to determine whether a venture will succeed. If the last 10 successful companies were founded by nerdy white guys who went to Stanford, that’s what investors will be looking for when assessing a company’s chances of success.

What challenges face women venture capitals who would like to fund women?

 Until women reach critical mass in Venture Capital firms, they are going to be understandably reluctant go out on a limb to continually recommend that their firms fund women. They may (justifiably) fear appearing biased if they do so, which says a lot about what we consider “normal.” After all, no one would ever say, “We can’t fund this guy because we just funded 3 white guys just like him.” And yet, you can envision people protesting that they had just funded a woman, and had therefore somehow met their “quota.”

Many women do not support other women in business, what are the ways this can be combated?

 This is something you often hear, but I’ve never seen real evidence of it, either in my life or in the lives of the women I write about. I think this is the kind of thinking some people in the media like to promote, which is what prompted me to write my She Owns It post, “Women Don’t Help Each Other?” [http://boss.blogs.nytimes.com/2010/06/11/women-dont-help-each-other/] [short link: http://nyti.ms/cBv3Wv] In my blog, I have covered woman after woman who has made it a priority to help other women.

 Is it a good idea to niche a business targeting women customers?

 The answer depends on the business. The most crucial thing is to know your customers VERY well. If they’re women, by all means target them.

 So many women juggle kids, hubby and their business, do you have some tips on doing this well?

I think it’s about doing work you absolutely love. When you love your work, you find time for it no matter what. You don’t typically hear people who are passionate about their work complaining that they have no time. I recommend the book 168 Hours: You have more time than you think (http://www.my168hours.com/blog/). Among the people the author writes about is Teresa Daytner, a mother of six who founded and runs a $3.5 million construction company. She knows what’s important and doesn’t waste time on what isn’t. I also think that women who find themselves bearing a disproportionate share of childcare and household duties need to ask themselves why they continue to do that, and why they don’t expect more of their partner (if they have one).

 Often women are accused of making emotional decisions and not business decisions? What are your thoughts?

 Well, that kind of general accusation seems pretty silly. I guess one’s response would have to depend on who’s making the accusation and what you want or need from them as a business owner. On a related subject, I think that women are increasingly being recognized for their leadership skills. I read a recent study on the qualities of women as leaders. The study found: women leaders are more persuasive than their male counterparts; When feeling the sting of rejection, women leaders learn from adversity and carry on with an “I’ll show you” attitude; women leaders demonstrate an inclusive, team-building leadership style of problem solving and decision making, and women leaders are more likely to ignore rules and take risks. Link: http://bit.ly/a9NfiV.

 Can you give any advice for women working with their spouses in business?

Adriana Gardella: That’s a tough one–and also a subject I plan to cover in an upcoming post! So, I’d love to get back to you on this one. I think as with any business partner, having a clear division of labor is important, and a crystal clear agreement as to what happens to the business if you wind up being one of the many couples to divorce. As I start to research this topic, I am learning that VCs don’t like to fund couples partly because of that risk. In fact, they even prefer to fund women!

 

What kinds of things should women business owners be reading to stay sharp in business?

That answer will be industry-specific. I don’t think there’s anything unique to women that they should read. The important thing is to be up on all trends and developments in your field, subscribing to relevant industry/trade publications online and off to keep current

 

marketing consultancy in warje

 

ROSERA, Brand Marketing companies, Direct to Consumer Activation, Brand Marketing companies in pune, Mall selling, local experiential campaigns, BTL promotion selling, school promotion selling, housing society promotion selling, Mall promotion selling,

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door2door Marketing agent in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, door2door Marketing agent in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

door2door Marketing agent in pune

What is ‘Brand Identity’

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand. BREAKING DOWN ‘Brand Identity’ Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem. In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books. Building Brand Identity The steps a company needs to take to build a strong, cohesive and consistent brand identity will vary, but a few points apply broadly to most: – Analyze itself and its market. A full SWOT analysis – a look at the company’s strength’s, weaknesses, opportunities and threats – that includes the entire company is a proven way to help a company’s managers understand where they’re at so they can better determine where they’d like to end up and how to get there. – Determine its key business goals. The brand identity should help fulfill them. – Identify its customers. Who is the company trying to reach with its products/services? – Determine the personality and message it wants to communicate. What does the company want its market to perceive? Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals. It can includes a company’s name, logo, design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence. It’s common for companies to hire a creative team to handle its branding. Real-World Examples of Brand Identity A well-built brand identity will effectively communicate a company’s personality and its product value to potential customers, helping build brand recognition, association and loyalty. If you asked people on the street what Bose Corporation sells, they’d most likely tell you headphones. And that is indeed one of the company’s major product lines. On its face, getting your market to know who you are and what you sell may seem a simple task, but it’s critical to gaining an advantage. While awareness can be critical to the success of a company, it’s important that the kind of awareness is associated with something positive. The messages companies try to communicate are rarely complicated, but making them effective requires ensuring that all the elements of a company’s brand identity work cohesively. Successful brands such as Coca-Cola Co., Nike Inc., Starbucks Corp. and Apple Inc. have achieved this difficult task. What may come to mind when you think of these brands are, respectively, “refreshing,” “fast,” “morning coffee” and “sleek.” Getting that kind of strong and positive brand association can help make a company and its product “top of mind” to its customers. Building brand loyalty can bring in consistent sales and make product roll-outs more successful. An example of the benefits of brand loyalty could be seen in the introduction of two new subscription-based music streaming services in 2015. Tidal and Apple Music had to make very different choices in the marketing and rollout of their services because of brand loyalty. Apple, an established brand with very loyal customers, didn’t have to invest in the type of celebrity-oriented marketing that Tidal used in order to promote its new service. Brand Value A company’s brand is usually considered one of the most valuable assets on a company’s balance sheet. Giving that brand a monetary value is, among other things, a metric that can help brand managers better understand their performance as stewards of the company’s name and the goodwill a positively associated brand can buy the company. There are various ways that a monetary value can be placed on a brand, including the cost it would take to build a similar brand, analyzing cost of royalties to use brand name, and cash flow of comparative unbranded businesses.

Direct to Consumer Activation, door2door Marketing agent, door2door Marketing agent in pune, home2home brand Promotion, Market events Interactive, Rural advertisement branding, , campus experiential selling, RWA experiential selling, Market experiential selling

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B To B Marketing consultant in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, B To B Marketing consultant in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

B To B Marketing consultant in pune

Successful Experiential Marketing Campaigns

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
 Touch: Many retailers are using their brick and mortar stores and pop-up shops to allow consumers to touch and feel their products. It doesn’t matter if consumers are seeking a familiar feel or they just want to get their hands on a product so they can make a decision. There’s no question that our sense of touch plays an important role in allowing us to engage in the world around us.

Sight: They say that seeing is believing and there’s no doubting the importance of sight in experiential marketing. If you’re exhibiting at a music festival or say you’re hosting a pop-up shop on a high traffic street, the single most effective way to get consumers to engage is by developing a visually impactful display. This will catch the eye of passersby and attract consumers to your exhibition space.

Hearing: Music can be a powerful tool. Communication through sound is a great way for a brand to strike a chord with consumers. Drive consumers to your pop-up shop using the sound of music, or play some video content with audio. This will create attention and will allow guests an easy way to find you.

Taste: It’s one of the most specific senses that humans possess. If you’re selling an edible product, take an opportunity to give your consumers an opportunity to get a taste. The changing tastes of consumers have vexed marketers for years. Changes in ethnic composition, attitudes of age groups, health issues, and convenience have led marketers to invest heavily in consumer insights and research to determine what it is exactly consumers want. Taste is the number one factor in buying food. If you give consumers an opportunity to try your products, they won’t forget their experience.

 

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Mall Experiential marketing, B To B Marketing consultant, B To B Marketing consultant in pune, Direct to Consumer Activation, Mall selling, local experiential campaigns, BTL promotion selling, school promotion selling, housing society promotion selling, Mall promotion selling

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Brand Marketing companies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Brand Marketing companies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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How to Become a Successful Woman Entrepreneur

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 What are some of the challenges women face as small business owners?

They face all of the same challenges as men who own businesses, plus some additional ones, including challenges related to getting their businesses funded and finding mentors and role models. As a journalist on women’s entrepreneurship, I have often heard from female business owners, “I didn’t know there were women out there just like me.”

What are some myths about women business owners?

I think one of the biggest is that women aren’t interested in growing their businesses. That is definitely not what I’ve found in my conversations with women business owners across industries. They are very interested in building businesses that have an impact on the world, and to do that they know they need to grow. And the belief that women don’t have the educational and professional backgrounds to found and run tech companies, which may have been true back in the 70s, but isn’t the case now in 2010. I think it’s a major myth that women don’t help each other in business.

What are some of the ways women sabotage themselves as business owners?

 Not sure how to answer this since I don’t know that there are gender-specific ways that women (or men) sabotage themselves. I do know that many entrepreneurs (male and female) have to struggle to overcome the urge to do everything themselves.

 Why are Venture Capitalists (VCs) less likely to fund women?

 I agree with something said by one of my interview subjects, Cindy Padnos of Illuminate Ventures. She said, “It’s not about a bunch of evil-minded men.” Rather, a lot of it has to do the tendency of people who are similar — whether it’s in terms of race, sex, schools attended, etc. — to feel more comfortable with others like them. It also has to do with “pattern recognition,” which essentially relates to the mental shortcuts investors take to determine whether a venture will succeed. If the last 10 successful companies were founded by nerdy white guys who went to Stanford, that’s what investors will be looking for when assessing a company’s chances of success.

What challenges face women venture capitals who would like to fund women?

 Until women reach critical mass in Venture Capital firms, they are going to be understandably reluctant go out on a limb to continually recommend that their firms fund women. They may (justifiably) fear appearing biased if they do so, which says a lot about what we consider “normal.” After all, no one would ever say, “We can’t fund this guy because we just funded 3 white guys just like him.” And yet, you can envision people protesting that they had just funded a woman, and had therefore somehow met their “quota.”

Many women do not support other women in business, what are the ways this can be combated?

 This is something you often hear, but I’ve never seen real evidence of it, either in my life or in the lives of the women I write about. I think this is the kind of thinking some people in the media like to promote, which is what prompted me to write my She Owns It post, “Women Don’t Help Each Other?” [http://boss.blogs.nytimes.com/2010/06/11/women-dont-help-each-other/] [short link: http://nyti.ms/cBv3Wv] In my blog, I have covered woman after woman who has made it a priority to help other women.

 Is it a good idea to niche a business targeting women customers?

 The answer depends on the business. The most crucial thing is to know your customers VERY well. If they’re women, by all means target them.

 So many women juggle kids, hubby and their business, do you have some tips on doing this well?

I think it’s about doing work you absolutely love. When you love your work, you find time for it no matter what. You don’t typically hear people who are passionate about their work complaining that they have no time. I recommend the book 168 Hours: You have more time than you think (http://www.my168hours.com/blog/). Among the people the author writes about is Teresa Daytner, a mother of six who founded and runs a $3.5 million construction company. She knows what’s important and doesn’t waste time on what isn’t. I also think that women who find themselves bearing a disproportionate share of childcare and household duties need to ask themselves why they continue to do that, and why they don’t expect more of their partner (if they have one).

 Often women are accused of making emotional decisions and not business decisions? What are your thoughts?

 Well, that kind of general accusation seems pretty silly. I guess one’s response would have to depend on who’s making the accusation and what you want or need from them as a business owner. On a related subject, I think that women are increasingly being recognized for their leadership skills. I read a recent study on the qualities of women as leaders. The study found: women leaders are more persuasive than their male counterparts; When feeling the sting of rejection, women leaders learn from adversity and carry on with an “I’ll show you” attitude; women leaders demonstrate an inclusive, team-building leadership style of problem solving and decision making, and women leaders are more likely to ignore rules and take risks. Link: http://bit.ly/a9NfiV.

 Can you give any advice for women working with their spouses in business?

Adriana Gardella: That’s a tough one–and also a subject I plan to cover in an upcoming post! So, I’d love to get back to you on this one. I think as with any business partner, having a clear division of labor is important, and a crystal clear agreement as to what happens to the business if you wind up being one of the many couples to divorce. As I start to research this topic, I am learning that VCs don’t like to fund couples partly because of that risk. In fact, they even prefer to fund women!

 

What kinds of things should women business owners be reading to stay sharp in business?

That answer will be industry-specific. I don’t think there’s anything unique to women that they should read. The important thing is to be up on all trends and developments in your field, subscribing to relevant industry/trade publications online and off to keep current

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