Everything our hospital Experiential Marketing agency in Chembur, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, direct to consumer Experiential Marketing , experiential events and brand love campaigns, and all aspects of field marketing and direct to consumer Experiential Marketing.
We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.
Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Chembur, mumbai
Promotions company that builds brand loyalty with customers
We are a professional direct to consumer Experiential Marketing and promotions company in Chembur , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.
Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.
Promotions company is a dynamic and brand passionate below the line promotions and events company in Chembur, mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through hospital Experiential Marketing andbrand activations, promotions, direct to consumer Experiential Marketing & experiential events and all aspects of the marketing field.
Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.
Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.
We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.
As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.
At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.
Activations & Promotions
Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.
Experiential Marketing
Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..
Field Marketing
Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.
hospital Experiential Marketing Agency
We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.
Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.
Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.
In addition, we are able to ease executions through solid trade relationships.
Reach your target audience
Reaching the right audience at the right moment in ways that it speaks to them
Highly trained promoters
We provide you with an enthusiastic, professional and well-trained team of promoters
Brand Identification
Dare us to bring out the personality of your brand
Brand Interaction
We tailor your brand activations to deliver the desired brand interaction.
Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.
Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.
Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.
Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.
Come talk to us, we build relationships and achieve business goals.
We want to share our ideas to help your brand promotions,
We operate across the entire mumbai and have staff in all major towns and cities to Chembur.
If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.
The eastern suburb of Chembur has witnessed phenomenal metamorphosis over the past couple of decades, evolving from an agricultural wasteland to a thriving locality. Chembur has proved to be the seat of commercial, industrial, educational, and residential activity in East Mumbai, aiding in its expansion and development.
The eastern suburb of Chembur has witnessed phenomenal metamorphosis over the past couple of decades, evolving from an agricultural wasteland to a thriving locality. Chembur has proved to be the seat of commercial, industrial, educational, and residential activity in East Mumbai, aiding in its expansion and development.
Surrounded by Eastern Freeway, Santacruz-Chembur Link Road, and the Chembur Monorail Station, this locality enjoys excellent connectivity, making it one of the most desired residential areas in the city.
An old locality, this suburb is an amalgamation of cultures and lifestyles, with quaint and rustic bungalows being overshadowed by looming residential complexes. The diversity of this locality is fuelled by a myriad of temples, churches, and masjids.
Chembur enjoys excellent infrastructure and an array of amenities, providing its residents with a comfortable and easy lifestyle. Chembur Market receives fresh produce every day, and people come by the dozens to purchase fresh meat, fish, fruits and vegetables, spices, and flowers. Fitness centres, malls, departmental stores, clubs, and gymkhanas are situated within the vicinity. Bombay Presidency Golf Club is located here, providing an expansive green belt in the otherwise dusty suburb.
Prestigious Tata Institute of Social Sciences (TISS) is housed in Chembur, and students from all over the country reside here, adding to this localitys infectious atmosphere and vibrant energy.
Key Projects in Chembur :
Alta Vista Hubtown Rising City Satras Eastern Heights Unity Land Venus Heights
Connectivity and Transit Points
Chembur boasts of great road and rail connectivity, allowing easy and hassle-free commute.
It is one of the stations on the Harbour Line of Mumbais intricate railway network, which connects it to neighbouring areas such as Tilak Nagar, Govandi, and Ghatkopar. A skywalk connects the railway station to the Chembur monorail station, which serves as the northern terminus for Line 1. After completion, Line 1 will connect the eastern suburb to Jacob Circle in South Bombay. The monorail serves some thickly-populated areas that are not adequately serviced by Mumbai Suburban Railway, allowing for easier travel.
BEST buses plying from the Lokmanya-Tilak Nagar (Chembur) Bus Station and the Sahakar Nagar (Chembur) Bus Station take commuters to most parts of the sprawling city.
Eastern Express Highway and Sion Panvel Highway are some of the arterial roads of Chembur. They are important road transit points for those travelling to Pune using the Mumbai-Pune Expressway. The Eastern Freeway connects Chembur to South Mumbai, vastly reducing travel time. The Elevated Road connects Chembur to the western localities, especially the commercial hub, Bandra Kurla Complex (BKC).
The international airport is approximately 10km away, and can be accessible via taxi-cabs.
Major Landmarks
Tata Institute of Social Sciences (TISS)
Bombay Presidency Golf Club
Our Lady of Perpetual Succour Church
Fine Arts Society
Jetty at Mahul Village Toll
Factors for Growth in the Past
The establishment of Bombay Presidency Golf Club was a major growth factor in the past. In 1827, the British had claimed large tracts of land in Chembur to set it up. Construction of the town began in the 1920s, and within a decade or so, the township of Chembur was established.
Increased industrial activity in Chembur began post-independence, as various factories started springing up in this locality. Commercial activity in this area began to draw hordes of people seeking employment and residence, and eventually, with the construction of societies by the Bombay Housing Board in Station Colony (Subhash Nagar), the Shell Colony (Sahakar Nagar), and the Township Colony (Tilak Nagar) in 1955, the area transformed from an industrial suburb to a residential one.
Everything our direct to consumer Experiential Marketing agency in Bhandup East, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, shop Experiential Marketing , experiential events and brand love campaigns, and all aspects of field marketing and shop Experiential Marketing.
We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.
Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Bhandup East, mumbai
Promotions company that builds brand loyalty with customers
We are a professional shop Experiential Marketing and promotions company in Bhandup East , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.
Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.
Promotions company is a dynamic and brand passionate below the line promotions and events company in Bhandup East, mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through direct to consumer Experiential Marketing andbrand activations, promotions, shop Experiential Marketing & experiential events and all aspects of the marketing field.
Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.
Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.
We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.
As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.
At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.
Activations & Promotions
Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.
Experiential Marketing
Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..
Field Marketing
Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.
direct to consumer Experiential Marketing Agency
We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.
Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.
Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.
In addition, we are able to ease executions through solid trade relationships.
Reach your target audience
Reaching the right audience at the right moment in ways that it speaks to them
Highly trained promoters
We provide you with an enthusiastic, professional and well-trained team of promoters
Brand Identification
Dare us to bring out the personality of your brand
Brand Interaction
We tailor your brand activations to deliver the desired brand interaction.
Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.
Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.
Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.
Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.
Come talk to us, we build relationships and achieve business goals.
We want to share our ideas to help your brand promotions,
We operate across the entire mumbai and have staff in all major towns and cities to Bhandup East.
If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.
Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth.
Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Welcome to Fulcrum highway dhaba brand Activation Kondhwa, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Kondhwa.
We offer a wide range of On ground Activation And marketing services including On ground Activation , college Activation , highway dhaba brand Activation , direct to consumer Experiential Marketing, bikers rally Brand promotion.
As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.
We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.
Connect With Your Customers
We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.
FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.
Fulcrum is a highway dhaba brand Activation Kondhwa, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.
We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.
EXPERIENCES People, meet brand. Strategic campaigns to shape opinion and build brand affinity.
TRIAL People, meet product. Tactical campaigns to boost penetration and promote sales.
STAFFING People, meet people. Providing the people who’ll be the real world face of your brand.
Live Experience
Immersive experiential marketing campaigns to create Brand Devotion
Product Sampling
Campaigns to drive trial, change perceptions, boost awareness & sales
Promotional Staffing
Brand ambassadors & hospitality staff to be the face of your brand
We provide three core services each strategically tailored to your brand’s goals
Type of highway dhaba brand Activation is useful for: The answer to this is pretty much anything, however we have listed some common On ground Activation, highway dhaba brand Activation , event types below.
+ High Street Promotion + High Street Promotion + Competition Signup + Exhibitions + Festivals + Club Promotion + Sporting Events + In Store Promotion + Business Promo Offers
Where do we cover? We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.
Can you design and make up leaflets for us? Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.
Helping brands build powerful front lines in the real world.
Design, Develop or Activate Your Event Marketing
Planning ======= Activation =======Reporting
Full independent On ground Activation Agency, specialising in field and On ground Activation , college Activation , highway dhaba brand Activation , direct to consumer Experiential Marketing, bikers rally Brand promotion…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Kondhwa, Pune office
Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Kondhwa and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.
We love experiential marketing and we love what we do.
On ground Activation | highway dhaba brand Activation Kondhwa, Pune
Kondhwa , Pune
Kondhwa is a suburb located in the south-eastern parts of Pune. It is among most recently developed residential area and fastest growing suburb in Pune. It is considered as one of the oldest colonies situated towards south-east of Pune. Some of the prominent locality situated close to Kondhwa are Bibwewadi, Katraj, Wanowrie, Handewadi, Undri, Pisoli, Ambegaon Budruk among others. Located within close proximity to Camp and Cantonment. Kondhwa is directly linked to Swargate bus stand, Pune railway station, Baner, Pune Airport, Hadapsar, Hinjewadi, Kalyani Nagar and Deccan Gymkhana.There are several schools, colleges and universities that lie within the easy reach of the residents of this area. It has close proximity to key locations like Saswad, Katraj, NIBM road, Kharadi IT Park and MG Road. The locality of Kondhwa is linked with major transport corridor Katraj Bypass Road and some arterial roads such as Kondhwa Road, Punyadham Ashram Road and NIBM Kondhwa Link Road. The area has good civic amenities and is very well-connected to other parts of Pune. The locality has also got a number of tourist spots. Some of the key residential projects in Kondhwa are Kohinoor Reina, Fortune Perfect, Ganga Glitz Shine, ARV Ganga Kingston, Vertical Alcinia among others.
Connectivity
There are a few major roads which run through the area, namely, the Kondhwa Road, the Mumbai-Hyderabad Highway, the Solapur Road and NIBM Road.
It enjoys excellent connectivity to Pune Airport which is located at a distance of 13.9 km via Airport Road and Phule Nagar-Akluj Road.
The area has extensive bus services with the Katraj Bus Stand and the Market Yard Bus Depot lying in close vicinity.
The major road of Kondhwa is NIMB Road which connects Kondhwa to significant destinations like Pune International Airport, Pune Railway Station and Bus Depot. It is efficiently linked to Pune-Solapur Highway through Fatima Nagar.
Pune, Ghorpadi, Hadapsar, Shivaji Nagar and Khadki Railway Stations are its nearby railway stations. However, Pune Junction is the nearest railway station to Kondhwa.
Factors for past growth Due to emergence of many IT majors and other multinational companies (MNCs), the city of Pune has been witnessing a rapid growth in influx of working population from outside the city. Hence, there has been a flow in the demand for residential properties in Kondhwa.
Its proximity to the Mumbai- Highway through the Katraj-Pisoli Road is one of the key reasons for the large number of migrants settling in the area. Development of the Bypass Road has led Kondhwa to enjoy close proximity with Undri.
Planned roads and excellent infrastructure facilities have successfully established Kharadi as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Kondhwa.
Employment Hubs near Kondhwa Phursungi IT Park, Magarpatta City and the Amanora Park Town are located within 9-10 km from Kondhwa.
World Trade Centre, Cerebrum IT Park and the EON IT Park are located approximately 13-15 km from Kondhwa.
The SP Infocity and Mega Centre are located at a distance of approximately 8-10 km.
Infra Development (Social & Physical) Kondhwa offers very good social infrastructure to its residents. Some of the famous schools in Kondhwa includes Eurokids, The Tree House, RIMS International School & Junior College, Smartkidz Play School-Preschool, Sugarcane High School, St. Matthews Academy and Junior College and Rosary School.
Healthcare facilities are also good in the locality. Some of the prominent hospitals providing healthcare facilities to its residents are Lifeline Hospital Pune, Inamdar Multispeciality Hospital, Noble Hospital, Artificial Limb Centre, Sofia Hospital, and National Hospitals.
Dorabjees Mall, Hypercity Mall, Nucleus Mall, Kumar Pacific Mall and Seasons mall are the major malls in the neighborhood. It also houses retail outlets of national and international brands such as India Retail Outlet, My Jio Store, Samsung Smart Cafe, Bata, Pantaloons, Louis Philippe, Happy Feet, Reliance Fresh among others.
On ground Activation Agency Kondhwa, Pune
Rural brand Activation
college Activation Agency Kondhwa, Pune
direct to consumer Experiential Marketing
highway dhaba brand Activation Agency Kondhwa, Pune
Welcome to Fulcrum Festivals engagement marketing Shaniwar Peth, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Shaniwar Peth.
We offer a wide range of human banner And marketing services including human banner , direct engagement marketing , Festivals engagement marketing , retailer Activity, Restaurant Interactive marketing.
As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.
We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.
Connect With Your Customers
We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.
FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.
Fulcrum is a Festivals engagement marketing Shaniwar Peth, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.
We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.
EXPERIENCES People, meet brand. Strategic campaigns to shape opinion and build brand affinity.
TRIAL People, meet product. Tactical campaigns to boost penetration and promote sales.
STAFFING People, meet people. Providing the people who’ll be the real world face of your brand.
Live Experience
Immersive experiential marketing campaigns to create Brand Devotion
Product Sampling
Campaigns to drive trial, change perceptions, boost awareness & sales
Promotional Staffing
Brand ambassadors & hospitality staff to be the face of your brand
We provide three core services each strategically tailored to your brand’s goals
Type of Festivals engagement marketing is useful for: The answer to this is pretty much anything, however we have listed some common human banner, Festivals engagement marketing , event types below.
+ High Street Promotion + High Street Promotion + Competition Signup + Exhibitions + Festivals + Club Promotion + Sporting Events + In Store Promotion + Business Promo Offers
Where do we cover? We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.
Can you design and make up leaflets for us? Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.
Helping brands build powerful front lines in the real world.
Design, Develop or Activate Your Event Marketing
Planning ======= Activation =======Reporting
Full independent human banner Agency, specialising in field and human banner , direct engagement marketing , Festivals engagement marketing , retailer Activity, Restaurant Interactive marketing…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Shaniwar Peth, Pune office
Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Shaniwar Peth and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.
We love experiential marketing and we love what we do.
human banner | Festivals engagement marketing Shaniwar Peth, Pune
Shaniwar Peth , Pune
Shaniwar Peth is one of the oldest area in Pune, located near centre of the city. Areas such as Ganeshwadi, Deccan Gymkhana, Joshi Wada, Nagnath Par, Mandai, Budhwar Peth, Kasba Peth, Juna Bazar and Gaothan are its neighboring localities. It comes under the jurisdiction of Pune Municipal Corporation (PMC). The historic Shaniwar Wada is situated in Shaniwar Peth. Mutha River is also passing through the locality. P.M.C Bhavan Bridge and Balgandharva Bridge are two main bridge which connect to areas like Goathan and Shivajinagar. Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Shivajinagar, Navi Peth, Erandwane, Vijaynagar, Swargate are some of the prominent localities situated close to Shaniwar Peth. It has direct access to major parts of the city via Shivaji Road. It has close proximity to some famous IT Parks of Pune such as Koregaon IT Park, Magarpatta IT Park, Kalyani Nagar IT Park, Kharadi IT Park and Viman Nagar IT Park. Some of the key residential projects in Shaniwar Peth are Devi Heights, Ameeta Apartments, Vrundavan CHS, Pate Sampada, Laxmi Apartments, Narayan Niwas among others.
Connectivity
Shaniwar Peth is surrounded by NC Kelkar Road, PMC Vidyalaya Road, Bajirao Road, Shivaji Road and Congress House Road. Shivaji Road is the main road which further connects Shaniwar Peth to Mumbai Highway.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 16.6 kms via Pune Nagar Road/Samrat Ashok Road.
Shivajinagar, Khadki, Akurdi, and Pune Junction are the nearby railway stations. However, Shivajinagar Railway Station is the nearest station to Shaniwar Peth which is located at a driving distance of 2 kms via Jangali Maharaj Road.
Factors for past growth Proximity to Pune International Airport along with major IT Parks such as Koregaon, Magarpatta, Kalyani Nagar, Kharadi and Viman Nagar IT Parks have been a plus point for Shaniwar Peth. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. As a result, 2 BHK flats for rent have get momentum in Shaniwar Peth. Smooth connectivity, nearness to Deccan Gymkhana and Ganeshwadi and excellent infrastructure are the prime factors that have resulted in the development of residential properties in Shaniwar Peth. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Shaniwar Peth a self-sustained locality. People who work in the nearby IT Parks prefer this locality for their residence.
Infrastructural Development (Social & Physical) Shaniwar Peth houses some quality schools in its vicinity. Some of them are Ahilyadevi High Schools for Girls, Navin Marathi Schools, Creations The Huzurpaga Girls High School and Junior College etc. Health Care facility is also good in the locality. Some of the renowned hospitals providing health care facility to the residents of Shaniwar Peth are Gandhi Accident and General Hospital, Homeopathic Hospitals, Surya Sahyadri Hospital and Regional Mental Hospital. R Deccan Mall, Pune Central Mall, Nucleus Mall, SGS Mall and The Pavillion are the malls located in and around Shaniwar Peth to serve the daily needs of the residents.
human banner Agency Shaniwar Peth, Pune
direct to consumer Experiential Marketing
direct engagement marketing Agency Shaniwar Peth, Pune
retailer Activity
Festivals engagement marketing Agency Shaniwar Peth, Pune
WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Model Town is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Supplier in Model Town tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
Ensuring your target demographic is mirrored in your BAs is essential. The consumer will feel comfortable to speak with the BA right away, and will be more likely to take the time to consider what they have to say because people connect with similar people.
2. The social butterflies
People connect with people, especially when they are authentic, genuine, and relatable. Find BAs that spark conversation with ease and can charm just about anyone. Friendly, kind, and charismatic are qualities that are mandatory to have when it comes to representation. People trust recommendations and opinions of people that they connect with.
3. People with reach and resonance
People with a natural ability to influence their peers are the kind of people you’ll want to hire. Social media influencers are often good options to reach out to if you desire more digital traffic. Otherwise, people that have held leadership positions elsewhere, had marketing or advertising related work, or simply persuasive personalities are traits that are important to look for in a potential BA.
4. Quick learners with deep understanding
Your BAs need to know the product or service like the back of their hand. BAs are providing potential customers a valuable experience by allowing them to connect with someone that can answer all questions that may arise, thus creating a greater chance to turn a potential customer into a lifelong customer. Make sure your BAs are armed with as much information as possible, then some, so they are ready to educate your new customers.
5. People with a passion for your brand
The best brand ambassador you can have is someone that already has a passion for your brand. It’s hard to fake excitement, so having someone with true and genuine passion for your product will only benefit your company’s sales. Plus, the brand ambassador will be more likely to talk up your products because of their excitement about being a part of your team.
Our Senior Vice President, Drew McCartt says “Brand ambassadors are imperative to bringing a brand to life and creating a dialogue in a way no other type of marketing can achieve in an honest and authentic way. Nothing compares to one-on-one, face-to-face engagement to drive results.” For more information about how to create a dialogue about your company using brand ambassadors, check out Drew’s interview with Smart Business.
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WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Jankalyan Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Solutions in Jankalyan Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Solutions in Jankalyan Nagar
Team
Work Together
How You Want,
When You Want.
Create And Collaborate Team To Achive Desired Deliverables And Keep Team Organized And Up-To-Date With Fulcrum.
Share Your Work With Us.
What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, creative designers, media specialists,fieldwork experts, ground marketing team, and marketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide.
We see ourselves as always growing and are dedicated to continually developing our marketing company with individuals who will add value to our business and yours – always ensuring that you have access to the latest in industry knowledge, and fresh, exciting marketing ideas!
Whatever your sales requirement, be it a small dedicated FMCG team, or larger national field sales teams, Fulcrum are able to deliver the sales solution that best suits you. We understand that your sales requirements may vary throughout the year, but we do not believe this should impact the quality of your sales teams. We are dedicated to providing highly engaged and motivated sales teams who will represent your brand expertly, ethically & enthusiastically in front of your customers, on a part-time or full-time basis.
The Fulcrum team will:
Identify strategic business opportunities to help your business grow. Ensure the correct verification or compliance measures are in place and provide effective feedback when challenges do occur. Provide unbiased statistics on customer satisfaction. Identify the link between service and your brand identity, and give overall feedback on what is functioning efficiently and what requires attention. Return on investment: Understanding of customer behavioural patterns Understanding of customers’ needs / expectations which are constantly changing Identification of training needs Identification of new business opportunities Identification of risks to the business Improved customer retention through an integrated quality process Reduced costs – increased efficiency
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WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Kamathipura is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Professional in Kamathipura tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Professional in Kamathipura
4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work
All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door. It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so that you can call all the shots. Regardless of the business, it all starts with a dream of the kind of life you want to have and how you see yourself living it. In order to achieve, you must have a big picture vision for your life. You need a life plan first, then build your business around that. Begin with the end in mind, as Steve Covey says. You need to know how big you want your business to get. Do you just want one great bakery or a chain of bakeries with wholesale and retail operations? Regardless of your choice, you need to understand how much money you need to start a business that can exist like that. You also need to be careful that your dreams do not convince you that you will be an overnight success. There are few very of those. The formula for success in a small business is dream + plan + pray + hard work = success
The best thing you can do for your business is pray every day. One of other key ingredients in a successful business is patience, which can only come about through prayer. In business, things rarely happen as you’ve planned them. The big contracts never seem to come in as you’ve projected and the checks are not always as big as you need them to be and sometimes that’s a hard pill to swallow. Keep in mind that when a contract that you just knew you had falls through your fingers, it’s really a gift. That client might have been a nightmare to deal with or did not pay timely. After all my years in business, I’ve learned a critical lesson about business: God and I do not wear the same watch, and his timing is perfect. You must wait on the Lord.
My favorite bible verse is Proverbs 3:5-6 Trust in the Lord with all thine heart; Lean not on thy own understanding, in all thy ways honor him and he will direct thy path. When you pray there’s no need to worry about anything. Things always work out, even if you have to change course.
The bible also says in James 2:20 Faith without works is dead. You should not pray for a big check, and then make no sales calls. You must have a business plan with a marketing plan that spells out your sales process. Do you have a system for cultivating sales? How many sales calls must be made in for you to close the book of business you need to pay all your bills in a month? Do you use a CRM or Customer Relationship Management tool to track your contacts? You need a sales plan and you need to make sure that you working your sales plan so that you put yourself in a position for a blessing. A good friend of mine likes to say God already did the hard work for us, all we must do our small part here on Earth.
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The Fulcrum Agency is the Mumbai marketing company and Direct Marketing Outsourcing firm in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
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Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
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Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
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You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
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Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
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Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
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Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
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Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Feet On Street Marketing, Direct Marketing Outsourcing firm, Direct Marketing Outsourcing firm, Direct Marketing Outsourcing firm in pune, Direct to Consumer Experiential marketing, Mall selling sales, local experiential marketing, BTL promotional activities, school promotional activities, housing society promotional activities, Mall promotional activities, Direct Marketing Outsourcing firm in mumbai
The Fulcrum Agency is the Mumbai marketing company and Brand Marketing consultants in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
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4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work
All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door. It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so that you can call all the shots. Regardless of the business, it all starts with a dream of the kind of life you want to have and how you see yourself living it. In order to achieve, you must have a big picture vision for your life. You need a life plan first, then build your business around that. Begin with the end in mind, as Steve Covey says. You need to know how big you want your business to get. Do you just want one great bakery or a chain of bakeries with wholesale and retail operations? Regardless of your choice, you need to understand how much money you need to start a business that can exist like that. You also need to be careful that your dreams do not convince you that you will be an overnight success. There are few very of those. The formula for success in a small business is dream + plan + pray + hard work = success
The best thing you can do for your business is pray every day. One of other key ingredients in a successful business is patience, which can only come about through prayer. In business, things rarely happen as you’ve planned them. The big contracts never seem to come in as you’ve projected and the checks are not always as big as you need them to be and sometimes that’s a hard pill to swallow. Keep in mind that when a contract that you just knew you had falls through your fingers, it’s really a gift. That client might have been a nightmare to deal with or did not pay timely. After all my years in business, I’ve learned a critical lesson about business: God and I do not wear the same watch, and his timing is perfect. You must wait on the Lord.
My favorite bible verse is Proverbs 3:5-6 Trust in the Lord with all thine heart; Lean not on thy own understanding, in all thy ways honor him and he will direct thy path. When you pray there’s no need to worry about anything. Things always work out, even if you have to change course.
The bible also says in James 2:20 Faith without works is dead. You should not pray for a big check, and then make no sales calls. You must have a business plan with a marketing plan that spells out your sales process. Do you have a system for cultivating sales? How many sales calls must be made in for you to close the book of business you need to pay all your bills in a month? Do you use a CRM or Customer Relationship Management tool to track your contacts? You need a sales plan and you need to make sure that you working your sales plan so that you put yourself in a position for a blessing. A good friend of mine likes to say God already did the hard work for us, all we must do our small part here on Earth.
DELHI, Brand Marketing consultants, Brand Marketing consultants, Brand Marketing consultants in pune, Direct to Consumer Experiential marketing, Mall selling sales, local experiential marketing, BTL promotional activities, school promotional activities, housing society promotional activities, Mall promotional activities, Brand Marketing consultants in mumbai
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active Direct Marketing Outsourcing firm in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
Direct Marketing Outsourcing firm in navi mumbai
In-shop Activities
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Feet On Street Marketing, Direct Marketing Outsourcing firm, Direct Marketing Outsourcing firm, Direct Marketing Outsourcing firm in pune, Direct to Consumer Experiential marketing, Mall selling sales, local experiential marketing, BTL promotional activities, school promotional activities, housing society promotional activities, Mall promotional activities, Direct Marketing Outsourcing firm in navi mumbai
