Tag: door to door marketing Career

Brand Marketing operation | Marketing Career Shirur

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing operation | Marketing Career Shirur

Best Practices in College and University Branding

 

Best Practices in College and University Branding- After serving 100 colleges over 25 years, we have learned that the college and university brands that have become schools of consequence embody these best practices:

1. Set a far horizon. They know that it’s about a quiet, steadfast and ongoing commitment to staff development. It’s about cultivating new and better habits. They are running a marathon, not a sprint.

2. Infuse brand essence into every aspect of the institution. Enrollment, student affairs, career placement, advancement, alumni relations, and community relations.

3. Bring the campus community along, ensuring a buy-in at every step. They don’t take short cuts and they don’t impose.

4. Invest in first impressions. Tours, website, viewbooks, social media, classrooms, housing – every touchpoint.

5. Tell a better story. Smart, authentic, real, honest, surprising, and delightful stories — with students, faculty and alumni as heroes.

6. Go long on proofs, short on claims. They put their energy and effort into creating indisputable truths instead of empty sloganeering.

7. Track the essential metrics. Student quality measures, melt rates, graduation rates, placement rates, giving rates, and reputation metrics.

The most successful college brands not only live these best practices, but they have turned them into living habit

 

Marketing Career Shirur

Brand Marketing operation, Marketing activation Service Provider Agency , Fieldwork marketing Activity , retail marketing Career

Fieldwork marketing Activity , retail marketing Career, door to door marketing Career , local marketing Career , Feet On Street marketing Career , school Marketing Career , Theater Marketing Career, B To B marketing Career

 

d2d marketing Activity | Door To Door Marketing Career in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing Activity | Door To Door Marketing Career in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Online Brand

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on “Online Branding for Startups” with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

Authority Rules

Social media and interaction are great branding tools today, but they’ve also become very common. Everyone has access to them and is likely sharing, liking and linking just as much as you are. You have to stand out amongst the rest of the noise. How do you do this? As Mark told us, “people trust perceived authority”. People gravitate towards trusted sources and thought leaders in any given topic. This is why the books on Oprah’s book list receive such high sales number, or why Steve Blank has 79,000 Twitter followers. People trust those people who are authorities in a certain subject area, and therefore, are more likely to buy the products they suggest or follow the advice they provide. Establishing that you have some specialty knowledge in your topic can help you stand out from the white noise of bland retweets and iterations of others’ comments and quotes. Creating a rapport with your audience of trust shows them that you’re reliable, and someone who’s advice is to be trusted. If they follow your tip, procedure, etc, things will be okay.

Google+ is Very Much Alive

Google+, remember that thing? It’s probably the social platform that usually falls to the bottom of your Update To-Do List. Well, start paying attention because it is very much a part of your online branding. Turns out personal Google+ profiles have page rank. Duh, it’s Google. Did we really think the king of search would create something that wasn’t integrated into their algorithms? Creating a personal page, or a community page on Google for your favorite topic or a brand page has an effect on your search rankings. Having a presence on Google+ allows Google to track more data on your content, as well as who and how many people are sharing it. Witness the personalization of search. The bigger your network on Google+, the more they pump up your stuff. This is also where Google Authorship comes in. Linking your Google+ page to your created content allows Google Authorship to post your picture and byline in the search listing. It can also help you understand how your content appears in search with analytics around your authorship.

Panda and Penguin Rule

Google has a bit of a love affair with naming their algorithms after cuddly animals that start with the letter “P”. Panda, created in 2011, and Penguin, created in 2012, are the names of Google’s algorithms that sought to cut down on SEO ninjas. Panda aimed to lower the rank of low quality sites where content was thin or weak. Penguin then decreased the search rankings for sites that violated SEO techniques with keyword stuffing, link stuffing and duplicate content. People that were just throwing a bunch of keywords into their sites or code into the backend to increase search, were shown who’s boss with Google’s improved algorithms. What this mean, is that site with quality content are naturally becoming better ranked sites with Google’s increasing precision in their calculations. Still, for the SEO tricks that you are using in your sites, be aware of Google’s constantly changing algorithms and adjust accordingly. Or Google’s next “Puffin” (let’s say for fun sake) could mean defeat for your online presence.

Attention is the New Currency

Mark told us “you have an average of eight seconds to retain an audience,” and in reading this sentence you just lost half of that. Keywords themselves are not enough anymore. You need strong taglines that draw in an audience, and you need strong content to maintain their attention longer than it takes a bull to knock off a cowboy. Mark says this requires:

1)    Authoritative content
2)    Natural links (These are inbound links site owners didn’t create as part of their “link building” campaign.)
3)    Active social engagement

Create good content. Be earnest in sharing this content, and engaging with your audience. Ultimately, there is no single secret that makes you top dog in search (unless maybe you’re Larry Page’s best friend), but consistent content and insight in your specific topic can help your online branding. Mark reminded us through the day “it’s not the brand name or logo that ultimately draws people, it’s who the people, content creators and thought leaders are who hold authority that draw an audience.

 

d2d marketing Activity | Door To Door Marketing Career in pune

 

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door to door marketing Career | Marketing Career in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Career | Marketing Career in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Brand Promotions Services

Our skilled Promotions and Activations team demonstrate the key selling points of your product/service, engaging directly with the customer and making your brand the preferred choice.

 

We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature and too little time to take it all in and make a decision. So we do nothing…
Our promoters cut through all of this, understand each customer’s needs and explain which of your products/services can best meet them. Saving time, effort and making sales happen – for you!

 

Promotions and Activations
Product demonstrations are an essential tool to increase the impact and sell-through of products in today’s information-cluttered world. But to work, they must be planned and focused! Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.

 

We keep you informed

Our promoters are trained to solicit information from customers and prospective customers, ensuring you get meaningful feedback on your brand and promotions. This feedback loop enables in-store campaigns and promotions to be constantly optimised to achieve the best results.

 
 
INFORM

Demonstrate and provide information on promoted products or services.

 
IDENTITY

Create a positive image and lead consumers to purchase or use it.

 
INTERACT

Engage with customers, distribute product samples, brochures, flyers etc, to source new sales opportunities.

 
 
INVESTIGATE

Identify interest and understand customer needs and requirements.

 
IMPACT

Set up booths or promotional stands and stock products.

 
INSIGHT

Report on field-intelligence information (interest level, questions asked, brand perception, number of samples/flyers distributed etc).

 

door to door marketing Career | Marketing Career in pune

 

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