Door To Door Marketing companies in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Door To Door Marketing companies in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Door To Door Marketing companies in navi mumbai

Name Advertising Agency

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

The Naming Process

Yes, there is a process to naming. I believe that selecting a name should be one of the most important elements of your new advertising agency’s marketing plan (a new name also works for agency’s that need a facelift and repositioning.) And, importantly, this process deserves your team’s best thinking and the time to ensure that you have selected the most powerful name possible. Most of us thought hard about what name to give our kids or the letters on our vanity license plates. Your company deserves this as well.

Objectives & Positioning.

You cannot begin to name your brand without establishing a clear brand positioning and business objectives which in the case of ad agencies sometimes just means sounding cool. In San Francisco alone, agency names span Muh-Tay-Zik Hof-fer’s self-love (OK, maybe its just name-play) to Argonaut’s promise of brand voyage (I assume) to Engine Company 1 (yes, you guessed it) to Butler, Shine, Stern & Partners and Goodby Silverstein & Partners’ authenticity (for old times sake) to BarrettSF and its hope for BarrettNY — I suspect.

I don’t have a favorite agency name. But, thinking strategically, 72andSunny comes close to a home run with its evocation of warmth, smiles and a really nice terrace. In this case, 72andSunny nails one of the most important attributes that clients look for in a new relationship — chemistry. I’ll have a chilled Rose with that Cleo, please.

Personality.

What is your advertising agency’s personally? Are your smart, friendly, quirky, sincere, a quant jock, strategic or give good lunch? Maybe you are about where you live like London Advertising and its delivery of “London creative excellence” to any client anywhere in the world. Smart positioning and smart name. yes, own the whole city, why not.

Competitive Review.

OK, this is a duh. A competitive review should examine your competitor’s brand positionings and their brand names. Depending who you talk to there are like 4,000 agencies in the USA. Sounding like the competition won’t help you stand out.

Two agencies in town named Bread and Butter won’t work. Hmmm, Saatchi & Saatchi and M&C Saatchi might not work that well either. But then, M&C wanted to piss off Saatchi and they delivered on their objective.

For help in finding existing agency names, take a look at my global Pinterest Agency Directory and at Agency Compile’s list.

Brand Name Development.

Once you have your positioning and a deep understanding of your competition its time to review the type of names that will work hard for you. Are these neologisms, current usage words, hybrids, acronyms or founder names?

Trademark Review.

Performing a trademark review should be conducted early rather than later. Don’t fall in love with an agency name you can’t own (unless you have Apple-sized cojones.) There are three steps to reviewing trademarks. For initial review, I Google and Bing it, then its on to the United States Patent and Trademark Office trademark database. Use of this database is a good start but should not be considered conclusive.I also use the services of a trademark attorney. The final step is to trademark your new brand name. Believe me, get your trademark right because if you don’t it will eventually bite you hard.

Research.

Once I determine a set of potential brand names I pair these with the brand positioning and often a brand platform for each name to help evaluate the creative rationale and relative value of each name.

The names can be tested via qualitative (one-on-one or focus group methodology) or quantitative techniques including online surveys. Research? really? It sounds a bit pedantic right? It didn’t to Paul Malmstrom of Mother.

“The name ‘Mother’ basically came out of a focus group in the general public,” co-founder Paul Malmstrom told AdFreak. “Sixteen different tests were done around a randomly generated set of words, and all groups (except one) settled for ‘Mother’ as a top contender. The tests showed ‘Mother’ had pretty positive associations, ranging from ‘Nurturing,’ ‘Familiar’ to ‘Don’t eat with your mouth open.’ To the founders this seemed to be great values to base the agency on. Words not rated as high were, for example, ‘Wallet,’ ‘Meager’ and ‘Clogs,’ but a close runner-up was (inexplicably) the word ‘Wienerschnitzel.’ “
A Final Thought

Brand names do not work in an isolated environment. A brilliant brand name will not overcome the downside of a poor product or service; it will not be enough to surmount an ineffective marketing plan or inadequate budget. The powerful brand name must work in a holistic marketing environment to reach its potential.

That said, the powerful brand name will, without question, add energy to your marketing program, will make you stand out from the crowd, will make you memorable (very important in a world where word-of-mouth marketing is a key agency objective) and the right name could add real value to your company’s net worth.

“A” Is A Good Place To Start.

OK. One more final thought. A few years ago, I founded a company named ActiveBuddy – here is our start-up launch video. The name came from our entry into the Instant Messaging category with a service that let people use natural language to talk to computers using IM.  The name made sense – remember how active your buddy list was? That said, I witnessed a great extra benefit of ActiveBuddy when I attended Internet trade shows and realized that we were always at the top of the attendee, exhibitor or speaker list. Our name started with an “A”. While this realization was a “duh” moment, it made me fully understand the Power of the name AAA Plumbing within the context of directories and how important it is is to pay attention to every objective. Remember, gyro won’t go down easy in Athens.

 

house2house promotional, Door To Door Marketing companies, Door To Door Marketing companies, Door To Door Marketing companies in pune, h2h Advertising, Market Advertising sales, Rural activation activity, , campus events promotional, RWA events promotional, Market events promotional, Door To Door Marketing companies in navi mumbai

]]>