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Developing an Annual Marketing Plan and Marketing Strategy | Sales Management strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

f to f marketing business Prabhat Road Pune

Fulcrum Marketing is a strategic f to f marketing business Prabhat Road Pune. Our team of marketing consultants also specialise in marketing planning and f to f marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and f to f marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for f to f marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a f to f marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , f to f marketing business Prabhat Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

f to f marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and f to f marketing business Prabhat Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Prabhat Road Pune

f to f marketing business Prabhat Road Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Prabhat Road Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

f to f marketing 

f to f marketing business Prabhat Road Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

f to f marketing | f to f marketing business Prabhat Road Pune

Prabhat Road ,  Pune

Prabhat Road is a peaceful residential locality situated in the south-western parts of Pune. This locality is named after the famous Prabhat Studios. The areas around the road are among the high profile localities in Pune and are preferred by the upper class and higher middle class. The Film and the Television Institute of India, which was earlier popular as the Prabhat Studios, lies on this road. All the roads merge this road are named “Prabhat road lanes” , number 1,2,3,4…’ in Marathi. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Deccan Gymkhana, Sadashiv Peth, Erandwane, Ganeshwadi, Navi Peth are the prominent localities situated close to it. The Symbiosis School and Sou Vimlabai Garware Junior College are located on this road, in addition to the Fergusson College Campus and Symbiosis Institute Of Computer Studies and Research, which lie at a distance of less than 4 km and 3 km, respectively. Some of the important places located on this road include the Deccan Gymkhana as well as the Tilak tank, which is well known for its Olympic size swimming pool. Today, the buyer class that typically invests in real estate at Prabhat Road comprises of Pune’s upper class or the ancestrally rich and sometimes a overflow of investors from Mumbai who are looking to invest in luxury real estate in Pune. Some of the key residential projects in Prabhat Road are Gokhale Ganeshree, Vyas Payal, Truspace Paloma, Gokhle Manik among others.

Prabhat Road is a peaceful residential locality situated in the south-western parts of Pune. This locality is named after the famous Prabhat Studios. The areas around the road are among the high profile localities in Pune and are preferred by the upper class and higher middle class. The Film and the Television Institute of India, which was earlier popular as the Prabhat Studios, lies on this road. All the roads merge this road are named “Prabhat road lanes” , number 1,2,3,4…’ in Marathi. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Deccan Gymkhana, Sadashiv Peth, Erandwane, Ganeshwadi, Navi Peth are the prominent localities situated close to it. The Symbiosis School and Sou Vimlabai Garware Junior College are located on this road, in addition to the Fergusson College Campus and Symbiosis Institute Of Computer Studies and Research, which lie at a distance of less than 4 km and 3 km, respectively. Some of the important places located on this road include the Deccan Gymkhana as well as the Tilak tank, which is well known for its Olympic size swimming pool. Today, the buyer class that typically invests in real estate at Prabhat Road comprises of Pune’s upper class or the ancestrally rich and sometimes a overflow of investors from Mumbai who are looking to invest in luxury real estate in Pune. Some of the key residential projects in Prabhat Road are Gokhale Ganeshree, Vyas Payal, Truspace Paloma, Gokhle Manik among others.

Connectivity

The areas around Prabhat Road is well connected to other parts of the city through a number of roads, lanes and bypasses. Prabhat road is connected to a number of roads like Karve Road, Law College Road, BMCC Road, Bhandarkar Road, FC Road enabling transportation easier for its residents to different areas like Deccan Gymkhana, Sadashiv Peth, Navi Peth, Ganeshwadi, Erandwane, Ganesh Nagar, Budhwar Peth etc.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 19.4 kms via Lohegaon Road.
Shivajinagar, Khadki and Pune Junction are the nearby railway stations. However, Shivajinagar and Pune Junction is the nearest and major railway stations to Prabhat Road from where one can get the interstate trains.
Pune city is located at a distance of 3 km via laxmi road while Mumbai is about 148 km via Bengaluru-Mumbai Highway from Prabhat Road.

Key residential projects
Being on of the poshest areas in Pune, prominent developers and builders have launched their finest projects here, targeting the upper class home-buyers.

Factors for past growth
Proximity to Pune International Airport along with major technological park such as Lohia Jain IT Park, F1 IT Park and Pune IT Park have been a plus point for Prabhat Road. Hence, a fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 2 BHK apartments in Prabhat Road are in huge demand.

Employment hubs near Prabhat Road
Lohia Jain IT Park
F1 IT Park
Pune IT Park
Platinum Tech Park Panchshil
Teerth Technospace

Infrastructural Development (Social & Physical)
Prabhat Road has experienced and improved a lot in terms of social & physical infrastructure. Symbiosis, Panditrao Agashe School, Bluebells Nursery School, Vikhe Patil memorial School, New English are some of the reputed schools in the locality. It also house some good colleges and educational institutions such as College of Even & Media, Akola College of Journalism and Mass Communication, Garware College of Commerce, Fergusson College among others.
Some of the renowned hospitals provide health care facilities to the residents of Prabhat Road are Deshmukh Hospital, Sahyadri Speciality, Deodhar Eye Hospital, Galaxy Care Hospital and Sathe Hospital.
Shopping needs of the residents are catered by nearby malls like Pune Central Mall, R Deccan Mall, S Mall etc. It also houses retail outlets of famous national and international brands such as Westside, Lifestyle, More Stores, Jyoti Retail Outlet, My Jio Store to name a few.

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f to f marketing business Prabhat Road Pune

f to f marketing business Prabhat Road Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

f to f marketing, f to f marketing business, f to f marketing business Prabhat Road, f to f marketing business Prabhat Road Pune, Prabhat Road, Pune

Retail Marketing firm | engagement marketing agency Pune Cantonment

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

Retail Marketing firm | engagement marketing agency Pune Cantonment

Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process

3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process

Learning Objectives

  1. Distinguish between low-involvement and high-involvement buying decisions.
  2. Understand what the stages of the buying process are and what happens in each stage.

As you have seen, many factors influence a consumer’s behavior. Depending on a consumer’s experience and knowledge, some consumers may be able to make quick purchase decisions and other consumers may need to get information and be more involved in the decision process before making a purchase. The level of involvement reflects how personally important or interested you are in consuming a product and how much information you need to make a decision. The level of involvement in buying decisions may be considered a continuum from decisions that are fairly routine (consumers are not very involved) to decisions that require extensive thought and a high level of involvement. Whether a decision is low, high, or limited, involvement varies by consumer, not by product, although some products such as purchasing a house typically require a high-involvement for all consumers. Consumers with no experience purchasing a product may have more involvement than someone who is replacing a product.

You have probably thought about many products you want or need but never did much more than that. At other times, you’ve probably looked at dozens of products, compared them, and then decided not to purchase any one of them. When you run out of products such as milk or bread that you buy on a regular basis, you may buy the product as soon as you recognize the need because you do not need to search for information or evaluate alternatives. As Nike would put it, you “just do it.” Low-involvement decisions are, however, typically products that are relatively inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them.

Consumers often engage in routine response behavior when they make low-involvement decisions—that is, they make automatic purchase decisions based on limited information or information they have gathered in the past. For example, if you always order a Diet Coke at lunch, you’re engaging in routine response behavior. You may not even think about other drink options at lunch because your routine is to order a Diet Coke, and you simply do it. Similarly, if you run out of Diet Coke at home, you may buy more without any information search.

Some low-involvement purchases are made with no planning or previous thought. These buying decisions are called impulse buying. While you’re waiting to check out at the grocery store, perhaps you see a magazine with Angelina Jolie and Brad Pitt on the cover and buy it on the spot simply because you want it. You might see a roll of tape at a check-out stand and remember you need one or you might see a bag of chips and realize you’re hungry or just want them. These are items that are typically low-involvement decisions. Low-involvement decisions aren’t necessarily products purchased on impulse, although they can be.

By contrast, high-involvement decisions carry a higher risk to buyers if they fail, are complex, and/or have high price tags. A car, a house, and an insurance policy are examples. These items are not purchased often but are relevant and important to the buyer. Buyers don’t engage in routine response behavior when purchasing high-involvement products. Instead, consumers engage in what’s called extended problem solving, where they spend a lot of time comparing different aspects such as the features of the products, prices, and warranties.

High-involvement decisions can cause buyers a great deal of postpurchase dissonance (anxiety) if they are unsure about their purchases or if they had a difficult time deciding between two alternatives. Companies that sell high-involvement products are aware that postpurchase dissonance can be a problem. Frequently, they try to offer consumers a lot of information about their products, including why they are superior to competing brands and how they won’t let the consumer down. Salespeople may be utilized to answer questions and do a lot of customer “hand-holding.”

Figure 3.8

Allstate's logo

Allstate’s “You’re in Good Hands” advertisements are designed to convince consumers that the insurance company won’t let them down.

Mike Mozart – Allstate, – CC BY 2.0.

Limited problem solving falls somewhere between low-involvement (routine) and high-involvement (extended problem solving) decisions. Consumers engage in limited problem solving when they already have some information about a good or service but continue to search for a little more information. Assume you need a new backpack for a hiking trip. While you are familiar with backpacks, you know that new features and materials are available since you purchased your last backpack. You’re going to spend some time looking for one that’s decent because you don’t want it to fall apart while you’re traveling and dump everything you’ve packed on a hiking trail. You might do a little research online and come to a decision relatively quickly. You might consider the choices available at your favorite retail outlet but not look at every backpack at every outlet before making a decision. Or you might rely on the advice of a person you know who’s knowledgeable about backpacks. In some way you shorten or limit your involvement and the decision-making process.

Products, such as chewing gum, which may be low-involvement for many consumers often use advertising such as commercials and sales promotions such as coupons to reach many consumers at once. Companies also try to sell products such as gum in as many locations as possible. Many products that are typically high-involvement such as automobiles may use more personal selling to answer consumers’ questions. Brand names can also be very important regardless of the consumer’s level of purchasing involvement. Consider a low- versus high-involvement decision—say, purchasing a tube of toothpaste versus a new car. You might routinely buy your favorite brand of toothpaste, not thinking much about the purchase (engage in routine response behavior), but not be willing to switch to another brand either. Having a brand you like saves you “search time” and eliminates the evaluation period because you know what you’re getting.

When it comes to the car, you might engage in extensive problem solving but, again, only be willing to consider a certain brand or brands. For example, in the 1970s, American-made cars had such a poor reputation for quality that buyers joked that a car that’s “not Jap [Japanese made] is crap.” The quality of American cars is very good today, but you get the picture. If it’s a high-involvement product you’re purchasing, a good brand name is probably going to be very important to you. That’s why the manufacturers of products that are typically high-involvement decisions can’t become complacent about the value of their brands.

Video Clip

1970s American Cars

(click to see video)

Today, Lexus is the automotive brand that experiences the most customer loyalty. For a humorous, tongue-in-cheek look at why the brand reputation of American carmakers suffered in the 1970s, check out this clip.

Stages in the Buying Process

Figure 3.9 “Stages in the Consumer’s Purchasing Process” outlines the buying stages consumers go through. At any given time, you’re probably in a buying stage for a product or service. You’re thinking about the different types of things you want or need to eventually buy, how you are going to find the best ones at the best price, and where and how will you buy them. Meanwhile, there are other products you have already purchased that you’re evaluating. Some might be better than others. Will you discard them, and if so, how? Then what will you buy? Where does that process start?

Figure 3.9 Stages in the Consumer’s Purchasing Process

Stages in the Consumer's Purchasing Process

Stage 1. Need Recognition

You plan to backpack around the country after you graduate and don’t have a particularly good backpack. You realize that you must get a new backpack. You may also be thinking about the job you’ve accepted after graduation and know that you must get a vehicle to commute. Recognizing a need may involve something as simple as running out of bread or milk or realizing that you must get a new backpack or a car after you graduate. Marketers try to show consumers how their products and services add value and help satisfy needs and wants. Do you think it’s a coincidence that Gatorade, Powerade, and other beverage makers locate their machines in gymnasiums so you see them after a long, tiring workout? Previews at movie theaters are another example. How many times have you have heard about a movie and had no interest in it—until you saw the preview? Afterward, you felt like you had to see it.

Stage 2. Search for Information

For products such as milk and bread, you may simply recognize the need, go to the store, and buy more. However, if you are purchasing a car for the first time or need a particular type of backpack, you may need to get information on different alternatives. Maybe you have owned several backpacks and know what you like and don’t like about them. Or there might be a particular brand that you’ve purchased in the past that you liked and want to purchase in the future. This is a great position for the company that owns the brand to be in—something firms strive for. Why? Because it often means you will limit your search and simply buy their brand again.

If what you already know about backpacks doesn’t provide you with enough information, you’ll probably continue to gather information from various sources. Frequently people ask friends, family, and neighbors about their experiences with products. Magazines such as Consumer Reports (considered an objective source of information on many consumer products) or Backpacker Magazine might also help you. Similar information sources are available for learning about different makes and models of cars.

Internet shopping sites such as Amazon.com have become a common source of information about products. Epinions.com is an example of consumer-generated review site. The site offers product ratings, buying tips, and price information. Amazon.com also offers product reviews written by consumers. People prefer “independent” sources such as this when they are looking for product information. However, they also often consult non-neutral sources of information, such advertisements, brochures, company Web sites, and salespeople.

Stage 3. Product Evaluation

Obviously, there are hundreds of different backpacks and cars available. It’s not possible for you to examine all of them. In fact, good salespeople and marketing professionals know that providing you with too many choices can be so overwhelming that you might not buy anything at all. Consequently, you may use choice heuristics or rules of thumb that provide mental shortcuts in the decision-making process. You may also develop evaluative criteria to help you narrow down your choices. Backpacks or cars that meet your initial criteria before the consideration will determine the set of brands you’ll consider for purchase.

Evaluative criteria are certain characteristics that are important to you such as the price of the backpack, the size, the number of compartments, and color. Some of these characteristics are more important than others. For example, the size of the backpack and the price might be more important to you than the color—unless, say, the color is hot pink and you hate pink. You must decide what criteria are most important and how well different alternatives meet the criteria.

Figure 3.10

A man with an Osprey backpack

Osprey backpacks are known for their durability. The company has a special design and quality control center, and Osprey’s salespeople annually take a “canyon testing” trip to see how well the company’s products perform.

melanie innis – break – CC BY-NC-ND 2.0.

Companies want to convince you that the evaluative criteria you are considering reflect the strengths of their products. For example, you might not have thought about the weight or durability of the backpack you want to buy. However, a backpack manufacturer such as Osprey might remind you through magazine ads, packaging information, and its Web site that you should pay attention to these features—features that happen to be key selling points of its backpacks. Automobile manufacturers may have similar models, so don’t be afraid to add criteria to help you evaluate cars in your consideration set.

Stage 4. Product Choice and Purchase

With low-involvement purchases, consumers may go from recognizing a need to purchasing the product. However, for backpacks and cars, you decide which one to purchase after you have evaluated different alternatives. In addition to which backpack or which car, you are probably also making other decisions at this stage, including where and how to purchase the backpack (or car) and on what terms. Maybe the backpack was cheaper at one store than another, but the salesperson there was rude. Or maybe you decide to order online because you’re too busy to go to the mall. Other decisions related to the purchase, particularly those related to big-ticket items, are made at this point. For example, if you’re buying a high-definition television, you might look for a store that will offer you credit or a warranty.

Stage 5. Postpurchase Use and Evaluation

At this point in the process you decide whether the backpack you purchased is everything it was cracked up to be. Hopefully it is. If it’s not, you’re likely to suffer what’s called postpurchase dissonance. You might call it buyer’s remorse. Typically, dissonance occurs when a product or service does not meet your expectations. Consumers are more likely to experience dissonance with products that are relatively expensive and that are purchased infrequently.

You want to feel good about your purchase, but you don’t. You begin to wonder whether you should have waited to get a better price, purchased something else, or gathered more information first. Consumers commonly feel this way, which is a problem for sellers. If you don’t feel good about what you’ve purchased from them, you might return the item and never purchase anything from them again. Or, worse yet, you might tell everyone you know how bad the product was.

Companies do various things to try to prevent buyer’s remorse. For smaller items, they might offer a money back guarantee or they might encourage their salespeople to tell you what a great purchase you made. How many times have you heard a salesperson say, “That outfit looks so great on you!” For larger items, companies might offer a warranty, along with instruction booklets, and a toll-free troubleshooting line to call or they might have a salesperson call you to see if you need help with product. Automobile companies may offer loaner cars when you bring your car in for service.

Companies may also try to set expectations in order to satisfy customers. Service companies such as restaurants do this frequently. Think about when the hostess tells you that your table will be ready in 30 minutes. If they seat you in 15 minutes, you are much happier than if they told you that your table would be ready in 15 minutes, but it took 30 minutes to seat you. Similarly, if a store tells you that your pants will be altered in a week and they are ready in three days, you’ll be much more satisfied than if they said your pants would be ready in three days, yet it took a week before they were ready.

Stage 6. Disposal of the Product

There was a time when neither manufacturers nor consumers thought much about how products got disposed of, so long as people bought them. But that’s changed. How products are being disposed of is becoming extremely important to consumers and society in general. Computers and batteries, which leech chemicals into landfills, are a huge problem. Consumers don’t want to degrade the environment if they don’t have to, and companies are becoming more aware of this fact.

Take for example Crystal Light, a water-based beverage that’s sold in grocery stores. You can buy it in a bottle. However, many people buy a concentrated form of it, put it in reusable pitchers or bottles, and add water. That way, they don’t have to buy and dispose of plastic bottle after plastic bottle, damaging the environment in the process. Windex has done something similar with its window cleaner. Instead of buying new bottles of it all the time, you can purchase a concentrate and add water. You have probably noticed that most grocery stores now sell cloth bags consumers can reuse instead of continually using and discarding of new plastic or paper bags.

Figure 3.11

Recycling center pile

The hike up to Mount Everest used to be pristine. Now it looks more like this. Who’s responsible? Are consumers or companies responsible, or both?

jqpubliq – Recycling Center Pile – CC BY-SA 2.0.

Other companies are less concerned about conservation than they are about planned obsolescence. Planned obsolescence is a deliberate effort by companies to make their products obsolete, or unusable, after a period of time. The goal is to improve a company’s sales by reducing the amount of time between the repeat purchases consumers make of products. When a software developer introduces a new version of product, it is usually designed to be incompatible with older versions of it. For example, not all the formatting features are the same in Microsoft Word 2007 and 2010. Sometimes documents do not translate properly when opened in the newer version. Consequently, you will be more inclined to upgrade to the new version so you can open all Word documents you receive.

Products that are disposable are another way in which firms have managed to reduce the amount of time between purchases. Disposable lighters are an example. Do you know anyone today that owns a nondisposable lighter? Believe it or not, prior to the 1960s, scarcely anyone could have imagined using a cheap disposable lighter. There are many more disposable products today than there were in years past—including everything from bottled water and individually wrapped snacks to single-use eye drops and cell phones.

Figure 3.12

An old trench art lighter

Disposable lighters came into vogue in the United States in the 1960s. You probably don’t own a cool, nondisposable lighter like one of these, but you don’t have to bother refilling it with lighter fluid either.

Europeana staff photographer – A trench art lighter – public domain.

Key Takeaways

Consumer behavior looks at the many reasons why people buy things and later dispose of them. Consumers go through distinct buying phases when they purchase products: (1) realizing the need or wanting something, (2) searching for information about the item, (3) evaluating different products, (4) choosing a product and purchasing it, (5) using and evaluating the product after the purchase, and (6) disposing of the product. A consumer’s level of involvement is how interested he or she is in buying and consuming a product. Low-involvement products are usually inexpensive and pose a low risk to the buyer if he or she makes a mistake by purchasing them. High-involvement products carry a high risk to the buyer if they fail, are complex, or have high price tags. Limited-involvement products fall somewhere in between.

Review Questions

  1. How do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Name some products in each category that you’ve recently purchased.
  2. What stages do people go through in the buying process for high-involvement decisions? How do the stages vary for low-involvement decisions?
  3. What is postpurchase dissonance and what can companies do to reduce it?

one to one marketing
 Retail Marketing firm, engagement marketing agency, Corporate Marketing Career ,
RWA Marketing Service Provider Agency, Store marketing firm, home to home marketing business,
engagement marketing business , onground marketing business, IT Parks Marketing business ,
Restaurant Marketing business , college Marketing business ,
B to C marketing business , f to f marketing business

RWA Marketing Service Provider Agency | Store marketing firm Pune Cantonment

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

4 P’s of Small Business Success

feeling of rushing from one thing to the next. Starting a business can make you feel that way, particularly if you did not take enough time to plan from the beginning. It does feel chaotic at times. You might need to deal with customer requests, follow-up from networking events, there’s ongoing employee issues and responding to that last minute request for proposal, all in the same day. When you start a business without a plan there will be many days when you will feel like a chicken with you head cut off. Running a successful business has a long learning curve. It’s 7 course meal, not a fast-food experience.

Here are 4 P’s to starting and running a successful small business.

Passion — Determine your calling in life and make that your business. Determine what you would do for free and figure out a way to get paid for it. When you love what you do you are far less likely to burn out. Your #1 job is to be enthusiastic about your business. If you are not excited about your small business no one else will be.

Planning – Success doesn’t just happen by default – it’s something you plan for. You must understand what skills you have and what skills you need to make your business successful. Plan your life and your business. In the beginning you may feel like your business owns you, but make sure to take at least one day a week to recharge yourself. Plan your finances before you start your business. 98% of the time start-up businesses are self-funded.  Save your money and get your credit in order before you start your business. Read as much as you can about your business. It is important to know your market including the trends in your industry and make sure you have a niche focus. Once the business starts rolling, plan for growth and a rainy day.

Perseverance -If starting a business was easy, to everyone would be millionaire entrepreneurs and no one would have jobs. When you step out on faith with the determination to earn your own paycheck that is one of the bravest things you will ever do.  You will hear “No!” more than you will hear “Yes!”  Your ability to stay optimistic will be what separates your business from the competition. Take responsibility when you do not keep a promise to a customer, and then work to build a better relationship with them. Give them plenty of attention. You would be amazed how a mistake can build an even stronger relationship. Stay away from negative people, and if you are married to one try not to talk about the business at home. Surround yourself with other entrepreneurs -you will gain strength from each other.

 

 

 

one to one marketing , Retail Marketing firm , engagement marketing agency , Corporate Marketing Career,

RWA Marketing Service Provider Agency , Store marketing firm , home to home marketing business , engagement marketing business , onground marketing business , IT Parks Marketing business , college Marketing business , B to C marketing business , f to f marketing business

 

home to home marketing business | Retail Marketing firm in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing business | Retail Marketing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Generation Ideas B2B Marketers

1. Provide a Free Tool or Resource

Sometimes, the most valuable formats are unique. While eBooks are still effective, they are starting to lose their appeal, which makes them progressively less effective at converting leads. Creating a free tool or resource can be a powerhouse demand generation idea, especially if it solves a specific problem your customers face, Generation Ideas B2B Marketers.

Examples of non-traditional content resources could include:

  • Interactive online tools
  • Checklists
  • Calculators
  • Spreadsheets
  • Calendar files
  • Educational Courses
  • Certification programs

2. Repurpose Content for Multiple Channels

Creating content is incredibly time-consuming. When B2B marketing teams create assets that drive demand effectively, repurposing that content across multiple channels maximizes the return.

For example, turn a lengthy eBook into a slide deck, summarizing the main points. Share the slide deck on channels where eBooks don’t perform. Then, take the key slides, add transition animations and background music and create a short video to post on social media channels.

Repackaging great content in a variety of ways multiplies deliverability and increases the value of every piece of content you create.

3. Syndicate Top-Performing Content

Partnering with relevant 3rd-party sites for content syndication extends the reach of your content. Your best-performing pieces will appear before a wider audience, giving you increased visibility beyond your current readership.

Don’t syndicate every piece of content you create. Prove its engagement on your website first. If it performs well, it is more likely to be appreciated on other websites and publications.

Only syndicating your best content keeps quality high, and ensures both your partners and their audiences find value.

4. Recognize and Involve Industry Leaders in the Conversation

Knowing where to turn for accurate information can be difficult for a B2B audience, especially if you’re in an industry that’s heavily-saturated. Finding creative ways to involve industry leaders in your content builds instant credibility. And, being on the radar of industry experts doesn’t hurt either.

Creating an annual award for top thought leaders and resources in your industry can be a valuable resource to inspire your audience towards success, while allowing your organization to form relationships with influencers and other organizations.

5. Unify Messaging Across All Channels

It’s hard to generate demand if your audience can’t wrap their mind around who your brand is. One of the most fundamental ways to build trust is to ensure your brand has consistent messaging across all online and offline channels, including your website, emails, paid ads, social media and in-person events.

Without that consistency, your personas may struggle to retain and trust your brand’s message. Thinking burns calories, and if your audience has to think too hard to understand your message, they will tune it out.

Failing to present a consistent message across all platforms hampers your ability to be heard above the noise.

6. Create Customer-Focused Content

According to Demand Gen Report’s 7th Annual B2B Buyers Survey, 67% of B2B buyers trust peer recommendations when making purchase decisions. Creating content showcasing your customers can lend critical social proof and facilitate B2B demand at every stage of the funnel.

While case studies are still an important tool for B2B marketing, don’t be afraid to showcase your customers across marketing channels–including social media, your website, webinars, videos and podcasts

7. A/B Test Marketing Emails

If you’re not maximizing the returns of your demand generation emails, you may be leaving a whole lot of potential untapped. Last year, a Chief Marketer survey revealed that email was still the B2B marketing channel with the highest ROI.

A/B testing your email sends using a smart email marketing tool or your marketing automation platform can help you capitalize on your emails’ potential. The basic rule of thumb for split testing is to start by testing the most disruptive elements and move toward the least-disruptive.

Elements to test:

  • Sender
  • Subject lines
  • Preview Text
  • Message copy
  • Hero images
  • Supporting images
  • Design
  • Colors
  • CTAs

8. Personalize Website Content

Adopting personalized website content removes friction from the customer journey and ensures all prospects have access to the right information at the right time.

Most marketers naturally understand the importance of creating content to facilitate every stage of the buyer journey. The right piece of content at the right time can mean the difference between losing a contact and gaining a customer. Putting that logic into your website, where each lead is presented with the content they need based on their specific location in the funnel is huge.

MarTech like HubSpot has long given marketers the ability to use smart content to accomplish this goal. Still, most organizations fail to use the functionality to its full potential. We see this being a key practice, increasing in its importance over the next several years.

9. Nurture, Nurture, Nurture

Generating a lot of leads without nurturing them is just building vanity metrics. That is, if you don’t nurture those leads into customers, the quantity of leads doesn’t really matter.

Full-funnel lead nurturing is a best practice every demand marketer must embrace. As technology advances, lead nurturing is breaking out of email and SMS, giving you the ability to nurture your leads across a multiplicity of channels and mediums.

A deep understanding of your personas and their common concerns at each stage of the funnel is key to effective lead nurturing. Once you understand the specific dominoes that must fall for your personas to make a purchase decision, you can craft a lead nurturing engine around each of those dominoes, leading to a higher closing rate per lead.

10. Get Creative With Video

According to a Cisco study, video will account for 82% of all internet traffic by 2021. There is a massive shift happening, and creative video holds a lot of opportunity for demand marketers.

An industry video show that answers frequently-asked questions, hosts interesting guests and provides insider insight can help your brand solve your potential customer’s problems. Video content is entertaining and easy-to-consume. There are over 1.1 million subscribers to marketer Gary Vaynerchuk’s YouTube show Ask Gary Vee.

You don’t need super-high video production value or perfectly-scripted conversations to create a hit YouTube series. In fact, you may be best-served by consistently delivering videos that are short, to-the-point and value-packed.

11. Start an Industry Podcast

Podcasting can help B2B organizations achieve thought leadership, extend their reach and increase brand awareness. It also may be a relatively easy way to stand out, since relatively few B2B demand marketers are using this tactic.

Just 12% of B2B marketers use podcasts, according to the Content Marketing Institute’s 2017 Benchmarks, Budgets, and Trends survey. And, only 3% plan to start podcasting in 2018.

Despite relatively low adoption by marketers, podcasts continue to pick up steam as a source of information among B2B decision-makers. The “average” podcast listener spends over 5 hours each week tuning into audio recordings at home, work, the gym, or while commuting according to Salesforce.

12. Leverage Facebook Lookalike Audiences for Ad Spend

LinkedIn may be the most popular social media channel among B2B marketers, but Facebook may offer some key advantages for generating demand. Using the “Lookalike Audiences” feature to boost brand awareness and demand gen campaigns on Facebook could enable you to get your content in front of the right audience. It’s hard to beat Facebook’s massive reach, after all – which TechCrunch reports is over 2 billion monthly global users.

Lookalike audiences allow you to create an audience of prospects who match your buyer persona profiles. You can use your existing Facebook audience as a source audience, or use your ideal customer profiles to fill out the right demographic and psychographic characteristics for your new Facebook audience. When this targeted distribution method is coupled with boosting high-value content, it can be a powerhouse way to increase demand generation.

13. Allocate Time/Budget for Testing New Ideas

B2B marketers have no shortage of options when it comes to generating demand for their products and brand across online and offline channels. To scale your efforts successfully, balance your demand-gen activities with some good, old-fashioned operations improvements. If your organization has an opportunity to automate manual demand gen tasks with better processes or technology, it could free up hours and budget for testing new campaigns, tactics and content.

 

home to home marketing business | Retail Marketing firm in pune

 

Retail Marketing firm, one to one marketing, engagement marketing agency, Corporate Marketing Career, RWA Marketing Service Provider Agency, Store marketing firm, home to home marketing business, engagement marketing business, onground marketing business, IT Parks Marketing business, Restaurant Marketing business, college Marketing business , B to C marketing business , f to f marketing business, pune , mumbai

marketing Supplier in Seven Bungalows

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Seven Bungalows is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Seven Bungalows tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Seven Bungalows

The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five:

Where Do I Go? A common challenge for any event or brand experience is navigation: getting attendees where they want and need to be. Guidance is a basic need of all attendees, and at a mega event like CES, this need is only amplified. Luckily, the CES mobile app was stellar and very well designed. The geo-location was on point, as was the ability to search for sessions, tracks, booths, news, etc., and receive push notifications about your areas of interest. Hats off to CTA on the awesome app as well as the crazy strong Wi-Fi signal that allowed it to work beautifully for 200,000 tech nerds and their multiple devices.

How Do I Stand Out? In a sea of exhibitors, what does it take to truly stand out and create a unified brand message if you have to showcase a variety of products in a single space? There is no single answer to these questions, brand marketers, but we did notice a trend this year at CES with many exhibits walling themselves in to create physically distinct spaces. For Internet of Things exhibitors like Samsung, this strategy provided a sense of continuity within the space as attendees felt like they were entering a future world in which all of these products exist.

How Can I Attract and Engage Audiences? First, marketers, recognize that these concepts are not one and the same. Anyone can attract crowds with bright, flashy, shiny objects or crazy cool demos (booth candy, if you will). But as we saw at CES, the booths with the most engaged audiences were the ones that portrayed their products within the context of their real-life application — in other words, “What’s in it for me?” This shift was evident across the experience with specialized tracks and spaces for marketers (C Space), startups (Eureka Park), and chief digital officers (CDX), as just a few examples. As more of the tech trends focus on incremental innovation for practical, relevant adoption, so should the experiences you create.

How Can I Make My Experience More Personal? To that end, personalization must be a huge focus for experiential marketers moving forward. With the avalanche of personal data we can now collect, it is on us to reach our audiences with the right content at the right time in the way they prefer. This was a big topic of discussion in the C Space. As content and technology continue to merge, marketers need to focus less on the channel determining the content and more on pairing the right idea for the right channel.

Where Can I Meet Like-Minded Individuals? CES has always been, and will continue to be, a place where business gets done. But increasingly, attendees want to connect with others that have the same niche interests as them. Beyond opportunities for attendees to bump into each other on the show floor, brands are realizing the power of special events to help attendees make those connections. Brand-hosted parties, VIP events, and meetups popped up all across Vegas during CES week, while many entrepreneurs and startups hosted a hybrid showcase/networking event/party to capitalize on a captivated audience.

Street Activation, f to f Marketing business, f to f Marketing business, f to f Marketing business in pune, house2house promotional, Kiosk marketing Promotions, Rural advertising interactive, , campus marketing activity, RWA marketing activity, Market marketing activity, marketing Supplier in Seven Bungalows

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f to f Marketing business in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active f to f Marketing business in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

f to f Marketing business in navi mumbai

The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five:

Where Do I Go? A common challenge for any event or brand experience is navigation: getting attendees where they want and need to be. Guidance is a basic need of all attendees, and at a mega event like CES, this need is only amplified. Luckily, the CES mobile app was stellar and very well designed. The geo-location was on point, as was the ability to search for sessions, tracks, booths, news, etc., and receive push notifications about your areas of interest. Hats off to CTA on the awesome app as well as the crazy strong Wi-Fi signal that allowed it to work beautifully for 200,000 tech nerds and their multiple devices.

How Do I Stand Out? In a sea of exhibitors, what does it take to truly stand out and create a unified brand message if you have to showcase a variety of products in a single space? There is no single answer to these questions, brand marketers, but we did notice a trend this year at CES with many exhibits walling themselves in to create physically distinct spaces. For Internet of Things exhibitors like Samsung, this strategy provided a sense of continuity within the space as attendees felt like they were entering a future world in which all of these products exist.

How Can I Attract and Engage Audiences? First, marketers, recognize that these concepts are not one and the same. Anyone can attract crowds with bright, flashy, shiny objects or crazy cool demos (booth candy, if you will). But as we saw at CES, the booths with the most engaged audiences were the ones that portrayed their products within the context of their real-life application — in other words, “What’s in it for me?” This shift was evident across the experience with specialized tracks and spaces for marketers (C Space), startups (Eureka Park), and chief digital officers (CDX), as just a few examples. As more of the tech trends focus on incremental innovation for practical, relevant adoption, so should the experiences you create.

How Can I Make My Experience More Personal? To that end, personalization must be a huge focus for experiential marketers moving forward. With the avalanche of personal data we can now collect, it is on us to reach our audiences with the right content at the right time in the way they prefer. This was a big topic of discussion in the C Space. As content and technology continue to merge, marketers need to focus less on the channel determining the content and more on pairing the right idea for the right channel.

Where Can I Meet Like-Minded Individuals? CES has always been, and will continue to be, a place where business gets done. But increasingly, attendees want to connect with others that have the same niche interests as them. Beyond opportunities for attendees to bump into each other on the show floor, brands are realizing the power of special events to help attendees make those connections. Brand-hosted parties, VIP events, and meetups popped up all across Vegas during CES week, while many entrepreneurs and startups hosted a hybrid showcase/networking event/party to capitalize on a captivated audience.

 

Street Activation, f to f Marketing business, f to f Marketing business, f to f Marketing business in pune, house2house promotional, Kiosk marketing Promotions, Rural advertising interactive, , campus marketing activity, RWA marketing activity, Market marketing activity, f to f Marketing business in navi mumbai

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f to f Marketing business in navi mumbai

Marketing and Sales companies f to f Marketing business in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five:

Where Do I Go? A common challenge for any event or brand experience is navigation: getting attendees where they want and need to be. Guidance is a basic need of all attendees, and at a mega event like CES, this need is only amplified. Luckily, the CES mobile app was stellar and very well designed. The geo-location was on point, as was the ability to search for sessions, tracks, booths, news, etc., and receive push notifications about your areas of interest. Hats off to CTA on the awesome app as well as the crazy strong Wi-Fi signal that allowed it to work beautifully for 200,000 tech nerds and their multiple devices.

How Do I Stand Out? In a sea of exhibitors, what does it take to truly stand out and create a unified brand message if you have to showcase a variety of products in a single space? There is no single answer to these questions, brand marketers, but we did notice a trend this year at CES with many exhibits walling themselves in to create physically distinct spaces. For Internet of Things exhibitors like Samsung, this strategy provided a sense of continuity within the space as attendees felt like they were entering a future world in which all of these products exist.

How Can I Attract and Engage Audiences? First, marketers, recognize that these concepts are not one and the same. Anyone can attract crowds with bright, flashy, shiny objects or crazy cool demos (booth candy, if you will). But as we saw at CES, the booths with the most engaged audiences were the ones that portrayed their products within the context of their real-life application — in other words, “What’s in it for me?” This shift was evident across the experience with specialized tracks and spaces for marketers (C Space), startups (Eureka Park), and chief digital officers (CDX), as just a few examples. As more of the tech trends focus on incremental innovation for practical, relevant adoption, so should the experiences you create.

How Can I Make My Experience More Personal? To that end, personalization must be a huge focus for experiential marketers moving forward. With the avalanche of personal data we can now collect, it is on us to reach our audiences with the right content at the right time in the way they prefer. This was a big topic of discussion in the C Space. As content and technology continue to merge, marketers need to focus less on the channel determining the content and more on pairing the right idea for the right channel.

Where Can I Meet Like-Minded Individuals? CES has always been, and will continue to be, a place where business gets done. But increasingly, attendees want to connect with others that have the same niche interests as them. Beyond opportunities for attendees to bump into each other on the show floor, brands are realizing the power of special events to help attendees make those connections. Brand-hosted parties, VIP events, and meetups popped up all across Vegas during CES week, while many entrepreneurs and startups hosted a hybrid showcase/networking event/party to capitalize on a captivated audience.

 

f to f Marketing business in navi mumbai

 

Street Activation, f to f Marketing business, house2house promotional, f to f Marketing business in pune, Kiosk marketing Promotions, Rural advertising interactive, , campus marketing activity, RWA marketing activity, Market marketing activity,

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f to f Marketing business in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, f to f Marketing business in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

f to f Marketing business in pune

The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Every brand experience has some sort of a challenge to it. Whether it is attracting and engaging audiences, standing out from the crowd, personalizing the experience, etc. — challenges come with the territory. Smart marketers view these challenges as opportunities, and at CES, we saw many of these opportunities take shape. Here are the top five:

Where Do I Go? A common challenge for any event or brand experience is navigation: getting attendees where they want and need to be. Guidance is a basic need of all attendees, and at a mega event like CES, this need is only amplified. Luckily, the CES mobile app was stellar and very well designed. The geo-location was on point, as was the ability to search for sessions, tracks, booths, news, etc., and receive push notifications about your areas of interest. Hats off to CTA on the awesome app as well as the crazy strong Wi-Fi signal that allowed it to work beautifully for 200,000 tech nerds and their multiple devices.

How Do I Stand Out? In a sea of exhibitors, what does it take to truly stand out and create a unified brand message if you have to showcase a variety of products in a single space? There is no single answer to these questions, brand marketers, but we did notice a trend this year at CES with many exhibits walling themselves in to create physically distinct spaces. For Internet of Things exhibitors like Samsung, this strategy provided a sense of continuity within the space as attendees felt like they were entering a future world in which all of these products exist.

How Can I Attract and Engage Audiences? First, marketers, recognize that these concepts are not one and the same. Anyone can attract crowds with bright, flashy, shiny objects or crazy cool demos (booth candy, if you will). But as we saw at CES, the booths with the most engaged audiences were the ones that portrayed their products within the context of their real-life application — in other words, “What’s in it for me?” This shift was evident across the experience with specialized tracks and spaces for marketers (C Space), startups (Eureka Park), and chief digital officers (CDX), as just a few examples. As more of the tech trends focus on incremental innovation for practical, relevant adoption, so should the experiences you create.

How Can I Make My Experience More Personal? To that end, personalization must be a huge focus for experiential marketers moving forward. With the avalanche of personal data we can now collect, it is on us to reach our audiences with the right content at the right time in the way they prefer. This was a big topic of discussion in the C Space. As content and technology continue to merge, marketers need to focus less on the channel determining the content and more on pairing the right idea for the right channel.

Where Can I Meet Like-Minded Individuals? CES has always been, and will continue to be, a place where business gets done. But increasingly, attendees want to connect with others that have the same niche interests as them. Beyond opportunities for attendees to bump into each other on the show floor, brands are realizing the power of special events to help attendees make those connections. Brand-hosted parties, VIP events, and meetups popped up all across Vegas during CES week, while many entrepreneurs and startups hosted a hybrid showcase/networking event/party to capitalize on a captivated audience.

Street Activation, f to f Marketing business, f to f Marketing business in pune, house2house promotional, Kiosk marketing Promotions, Rural advertising interactive, , campus marketing activity, RWA marketing activity, Market marketing activity

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