Tag:  Goregaon East mumbai

Lead Generation Professional Goregaon East mumbai | house2house marketing Professional | Business To Business marketing Professional

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic Lead Generation Professional Goregaon East mumbai . Our team of marketing consultants also specialise in marketing planning and Lead Generation for all types of business of any size.

Lead Generation Professional Goregaon East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

 

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team
Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Lead Generation Professional Goregaon East mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Lead Generation Professional Goregaon East mumbai

communication and Lead Generation management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Lead Generation
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a Lead Generation Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Lead Generation Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Lead Generation Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Lead Generation Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Lead Generation Professional Goregaon East mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

  • 7.

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Mumbai City 

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 mumbai,  Goregaon East mumbai , Lead Generation Professional , Lead Generation Professional Goregaon East mumbai

 

Sales Support Solutions Goregaon East mumbai | house to house marketing Solutions | Business to consumer marketing Solutions

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic Sales Support Solutions Goregaon East mumbai . Our team of marketing consultants also specialise in marketing planning and Sales Support for all types of business of any size.

Sales Support Solutions Goregaon East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

 

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team
Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Sales Support Solutions Goregaon East mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales Support Solutions Goregaon East mumbai

communication and Sales Support management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Sales Support
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a Sales Support Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Support Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Support Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Support Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Sales Support Solutions Goregaon East mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

  • 7.

Sales SupportSolutions Maharashtra

Mumbai City 

mumbai-suburban

Sales Support  Solutions Thane 

Sales Support Solutions Navi Mumbai
Sales Support Solutions Mira-Bhayandar
Sales Support Solutions Vasai-Virar
Sales Support Solutions Ulhasnagar
Sales Support Ambarnath Solutions
Sales Support Solutions  Panvel 

 mumbai,  Goregaon East mumbai , Sales Support Solutions , Sales Support Solutions Goregaon East mumbai

 

Market sales Solutions Goregaon East mumbai | dabbawala Marketing Solutions | general trade marketing Solutions

Marketing Execution – Plan, Execute, Track, Measure

Fulcrum Marketing is a strategic Market sales Solutions Goregaon East mumbai . Our team of marketing consultants also specialise in marketing planning and Market sales for all types of business of any size.

Market sales Solutions Goregaon East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

Sales and Marketing for Small Business

The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

 

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team
Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Market sales Solutions Goregaon East mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Market sales Solutions Goregaon East mumbai

communication and Market sales management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Market sales
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a Market sales Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Market sales Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Market sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Market sales Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Market sales Solutions Goregaon East mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Residential & Commercial Market

Goregaon East has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from residential complexes and apartments to villas and houses.
The vicinity of Goregaon East is a perfect blend of old and new, housing several antiquated bungalows, low-budget apartments, and pricey high-rise complexes, proving that there is something for everyone.
The current sales trends for multi-storey apartments fall within the range of Rs 15,100 to 16,550 per sq. ft. Residential houses fall within the bracket of Rs 10,450 to 21,715 per sq. ft.
Monthly rentals vary from approximately Rs 16,500 to 27,000 for a 1 BHK, and Rs 35,000 to 75,000 for 2 and 3 BHKs.
Commercial space in Goregaon East typically costs anywhere from Rs 13,300 to 15,200 per sq. ft. Leasing commercial space may cost between Rs 75 to Rs 105 per sq. ft.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.
An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

  • 7.

Market salesSolutions Maharashtra

Mumbai City 

mumbai-suburban

Market sales  Solutions Thane 

Market sales Solutions Navi Mumbai
Market sales Solutions Mira-Bhayandar
Market sales Solutions Vasai-Virar
Market sales Solutions Ulhasnagar
Market sales Ambarnath Solutions
Market sales Solutions  Panvel 

 mumbai,  Goregaon East mumbai , Market sales Solutions , Market sales Solutions Goregaon East mumbai

 

face to face marketing Solutions Goregaon East mumbai | dabbawala Marketing Solutions | general trade marketing Solutions

Fulcrum Marketing is a strategic face to face marketing Solutions Goregaon East mumbai . Our team of marketing consultants also specialise in marketing planning and face to face marketing for all types of business of any size.

face to face marketing Solutions Goregaon East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

face to face marketing Solutions Goregaon East mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

face to face marketing Solutions Goregaon East mumbai

communication and face to face marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for face to face marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a face to face marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , face to face marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

face to face marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and face to face marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

face to face marketing Solutions Goregaon East mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Residential & Commercial Market

Goregaon East has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from residential complexes and apartments to villas and houses.
The vicinity of Goregaon East is a perfect blend of old and new, housing several antiquated bungalows, low-budget apartments, and pricey high-rise complexes, proving that there is something for everyone.
The current sales trends for multi-storey apartments fall within the range of Rs 15,100 to 16,550 per sq. ft. Residential houses fall within the bracket of Rs 10,450 to 21,715 per sq. ft.
Monthly rentals vary from approximately Rs 16,500 to 27,000 for a 1 BHK, and Rs 35,000 to 75,000 for 2 and 3 BHKs.
Commercial space in Goregaon East typically costs anywhere from Rs 13,300 to 15,200 per sq. ft. Leasing commercial space may cost between Rs 75 to Rs 105 per sq. ft.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.
An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

  • 7.

face to face marketingSolutions Maharashtra

Mumbai City 

mumbai-suburban

face to face marketing  Solutions Thane 

face to face marketing Solutions Navi Mumbai
face to face marketing Solutions Mira-Bhayandar
face to face marketing Solutions Vasai-Virar
face to face marketing Solutions Ulhasnagar
face to face marketing Ambarnath Solutions
face to face marketing Solutions  Panvel 

 mumbai,  Goregaon East mumbai , face to face marketing Solutions , face to face marketing Solutions Goregaon East mumbai

 

Loyalty marketing Professional Goregaon East mumbai | house2house marketing Professional | Business To Business marketing Professional

Fulcrum Marketing is a strategic Loyalty marketing Professional Goregaon East mumbai . Our team of marketing consultants also specialise in marketing planning and Loyalty marketing for all types of business of any size.

Loyalty marketing Professional Goregaon East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Loyalty marketing Professional Goregaon East mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Loyalty marketing Professional Goregaon East mumbai

communication and Loyalty marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Loyalty marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a Loyalty marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Loyalty marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Loyalty marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Loyalty marketing Professional Goregaon East mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

  • 7.

Loyalty marketingProfessional Maharashtra

Mumbai City 

mumbai-suburban

Loyalty marketing  Professional Thane 

Loyalty marketing Professional Navi Mumbai
Loyalty marketing Professional Mira-Bhayandar
Loyalty marketing Professional Vasai-Virar
Loyalty marketing Professional Ulhasnagar
Loyalty marketing Ambarnath Professional
Loyalty marketing Professional  Panvel 

 mumbai,  Goregaon East mumbai , Loyalty marketing Professional , Loyalty marketing Professional Goregaon East mumbai

 

Marketing Management Solutions Goregaon East mumbai | house to house marketing Solutions | Business to consumer marketing Solutions

Fulcrum Marketing is a strategic Marketing Management Solutions Goregaon East mumbai . Our team of marketing consultants also specialise in marketing planning and Marketing Management for all types of business of any size.

Marketing Management Solutions Goregaon East mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Marketing Management Solutions Goregaon East mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

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communication and Marketing Management management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Marketing Management
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a Marketing Management Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Management Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Management Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Management Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing Management Solutions Goregaon East mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

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