Tag:  guerrilla Marketing company

Developing an Annual Marketing Plan and Marketing Strategy | Sales Promotion strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

guerrilla marketing company Swargate Pune

Fulcrum Marketing is a strategic guerrilla marketing company Swargate Pune. Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and guerrilla marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for guerrilla marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a guerrilla marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing company Swargate Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

guerrilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing company Swargate Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Swargate Pune

guerrilla marketing company Swargate Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Swargate Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

guerrilla marketing 

guerrilla marketing company Swargate Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

guerrilla marketing | guerrilla marketing company Swargate Pune

Swargate ,  Pune

Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.

Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.

Connectivity

Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses.

Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune.
The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road.
It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.

Factors for past growth
Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.

Employment hubs near Swargate
Thube Park
Navale IT Park
The Cerebrum IT Park B4
Pune IT Park
Nano Space IT Park
Weikfield IT iNFO Park

Infrastructural Development (Social & Physical)
Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hilda’s High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity.
Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few.
Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.

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guerrilla marketing company Swargate Pune

guerrilla marketing company Swargate Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

guerrilla marketing, guerrilla marketing company, guerrilla marketing company Swargate, guerrilla marketing company Swargate Pune, Swargate, Pune

Developing an Annual Marketing Plan and Marketing Strategy | general trade selling strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

guerrilla marketing company Camp Pune

Fulcrum Marketing is a strategic guerrilla marketing company Camp Pune. Our team of marketing consultants also specialise in marketing planning and guerrilla marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and guerrilla marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for guerrilla marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a guerrilla marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , guerrilla marketing company Camp Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

guerrilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and guerrilla marketing company Camp Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Camp Pune

guerrilla marketing company Camp Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Camp Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

guerrilla marketing 

guerrilla marketing company Camp Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

guerrilla marketing | guerrilla marketing company Camp Pune

Camp ,  Pune

Camp also known as Pune Cantonment which is military cantonment was established for the use of British Indian Army in the centre of Pune. The headquarters of the Indian Army’s Southern Command is also located here. A large numbers of corporate offices, business and commercial centres and shopping malls are located here. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Wanwadi, Swargate, Fatima Nagar, Koregaon Park, Modi Colony, mangalwar Peth and Sangamwadi are its neighboring localities. M.G. Road And East Street are famous for their shopping locations are also in this area. Some of the best residential projects for sale in in this locality are DSK Frangipani, Karia Konark Aditya,

Camp also known as Pune Cantonment which is military cantonment was established for the use of British Indian Army in the centre of Pune. The headquarters of the Indian Army’s Southern Command is also located here. A large numbers of corporate offices, business and commercial centres and shopping malls are located here. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Wanwadi, Swargate, Fatima Nagar, Koregaon Park, Modi Colony, mangalwar Peth and Sangamwadi are its neighboring localities. M.G. Road And East Street are famous for their shopping locations are also in this area. Some of the best residential projects for sale in in this locality are DSK Frangipani, Karia Konark Aditya,

Mayfair Complex, Mayfair Complex, Krishna Kunj, Paramount Apartment, Shantikunj Apartment among others.

Connectivity :

Buses and rickshaws travel to and fro frequently connecting Camp to the other parts of Pune. However, driving car here is easier as compared to the other parts of Pune due to better roads. Phule Nagar-Akluj Road, Bund Garden Road and Parvati Road are the major road which further adds these roads to Mumbai Highway.
Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 9.6 kms via Airport Road.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment which is located at a distance of mere 3.2 kms.

Factors for future growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience which can be a plus point for rental demand and development in the locality.
Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. As a result, 1 BHK flat for rent in Camp are in huge demand these days.
Improved connectivity and well developed infrastructure has invited many industrial and commercial development near the city which is a plus point for Camp. People working in those factory and offices are looking for camp as their residential destination.

Infrastructural Development (Social & Physical) :
St. Anne’s High School, Army Public School, Dastur Schools, City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikha Bai Valy Md Unani Medical College & Hospital.
SGS Mall, Nucleus Mall, HyperCity Mall, Kumar Pacific Mall are four major malls in and around Camp to serve the daily needs of the resident of Camp.

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guerrilla marketing company Camp Pune

guerrilla marketing company Camp Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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modern trade marketing | Loyalty marketing Career Cotton Green

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing | Loyalty marketing Career Cotton Green

Marketing Planning Roles

16.1 Marketing Planning Roles

Learning Objective

  1. Identify the people responsible for creating marketing plans in organizations.

Who, within an organization, is responsible for creating its marketing plans? From our discussion above, you might think the responsibility lies with the organization’s chief marketing officer (CMO). The reality is that a team of marketing specialists is likely to be involved. Sometimes multiple teams are involved. Many companies create marketing plans at the divisional level. For example, Rockwell International has so many different business areas that each does its own strategic planning. The division responsible for military avionics, for instance, creates its own marketing plans and strategies separately from the division that serves the telecommunications industry. Each division has its own CMO.

Figure 16.1

An old fighter jet at the MAPS Air Museum

Rockwell International’s many divisions serve a diverse set of industries, from military avionics and communications to consumer and business telecommunications. That’s why Rockwell develops marketing plans at the division level (business-unit level).

5chw4r7z – MAPS Air Museum – CC BY-SA 2.0.

Some of the team members specialize in certain areas. For example, the copier company Xerox has a team that specializes in competitive analysis. The team includes an engineer who can take competitors’ products apart to see how they were manufactured, as well as a systems analyst who tests them for their performance. Also on the team is a marketing analyst who examines the competition’s financial and marketing performance.

Some marketing-analyst positions are entry-level positions. You might be able to land one of these jobs straight out of college. Other positions are more senior and require experience, usually in sales or another area of marketing. Marketing analysts, who are constantly updating marketing information, are likely to be permanent members of the CMO’s staff.

In some consumer-goods companies with many brands (such as P&G and SC Johnson), product—or brand—managers serve on their firm’s marketing planning teams on an as-needed basis. These individuals are not permanent members of the team but participate only to the extent that their brands are involved. Many other members of the firm will also participate on marketing planning teams as needed. For example, a marketing researcher is likely to be part of such a team when it needs data for the planning process.

Key Takeaway

The CMO of a business unit is likely to be responsible for the creation of its marketing plan. However, the CMO is generally assisted by marketing professionals and other staff members, who often work on marketing planning teams as needed. Marketing analysts, however, are permanent members of the CMO’s staff.

Review Questions

  1. Who is involved in the creation of a marketing plan?
  2. In addition to marketing analysts, what other members of an organization help create marketing plans?

Interactive marketing
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Residential Society Marketing Campaigns, retail Store marketing, house to house marketing company,
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dabbawala Marketing company , corporate office Marketing company ,
Flyer Distribution company , one 2 one marketing company

Residential Society Marketing Campaigns | retail Store marketing Cotton Green

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Why Brands Use Storytelling to Create Human Connections with Consumers

Why Storytelling?

Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories can give your brand a powerful voice and something consumers can relate to. The most successful brands like Apple, Amazon, Facebook, and Google are masterful storytellers that connect with their users through authentic, human stories, suggesting that storytelling is a must for growing your brand and building a base of loyal brand advocates.

In the ever-changing marketing landscape, if brands want to be successful, they can no longer take the “all about me” position; consumers want the focus on them. Therefore, according to Jon Hamm’s Adweek article “Why Agencies and Brands Need to Embrace True Storytelling,” brands need to move away from thinking about branded content and embrace true storytelling. Stories allow the audience to develop their own imagery and detail, thereby co-creating. Whereas content is primarily created in the internal mind of the content originator, without being mindful of the context of the audience.

According to Daniel Newman’s “In the Age of Experience: The Best Brands Tell Better Stories and Make You a Part of Them,” consumers don’t want to be “sold at”—to have advertisement pushed in their faces. We are in the age of “me,” where the best content is:

  1. Entertaining with heart and soul (not business stats).
  2. Involves consumers, understands their needs, and makes them the main character of the story.
  3. Makes consumers feel something about your brand but more importantly, feel something about themselves.

Truly great storytellers like Apple, which has been identified as the top storytelling brand in the UK for the fourth year in a row, according to creative agency Aesop’s 2016 research, recognize that the most powerful stories happen in the mind of the audience, making every story unique and personal for the individual. Apple’s brand story—technology can be beautiful and human as well as functional—is clear in its storytelling about what it looks like for customers to successfully use Apple products. Apple’s TV spots for the iPhone 6S put its customers at the center of the story: the spots don’t linger on close-up shots of the iPhone and how sleek and pretty it is. They show relatable people using the iPhone to do cool things that make their everyday life more productive, entertaining, and connected. An emotional connection is what drives Apple consumers to be loyal. It explains why people sleep on the street, waiting for the latest iPhone release—not because the camera has been improved from 8-to 12-megapixels.

The ROI of Brand Storytelling

Research from co:collective looked at the impact of brand storytelling on the financial performance of 42 publically traded companies. It found brand storytelling to have a significantly greater impact on brand engagement than traditional advertising. This higher level of engagement led to increased ROI:

  1. In 2011, when comparing the number of social media mentions for traditional branding/advertising messages versus storytelling, the latter approach garnered 1900 percent more mentions.
  2. Of those, storytelling prompted 10 percent more positive mentions
  3. These companies spent almost two-thirds less on paid media per dollar of revenue.
  4. From 2008-2013, these companies experienced almost double the number of social media mentions compared with traditional branding/advertising approaches.
  5. Their annualized revenue growth rate from 2007-2011 was 70 percent
  6. And their annualized share price growth was 227 percent

 

 

 

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Experiential marketing Strategy | Door To Door Marketing Services Dadar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing Strategy | Door To Door Marketing Services Dadar

Measuring the results of your advertising

Measuring the results of your advertising can help you determine which styles, methods and media work best for your business. With solid data, you can plan how to best invest your valuable advertising dollars.

For an advertisement (ad) to be effective, it must translate into enough extra sales to generate a profit. How can you tell if a sale is the result of a specific ad?

Measuring advertising results can be more of an art than a science. The following information will help you plan and carry out your measurements, and compare them against each other.

 

What results should I expect from my advertising?

Essentially, measuring results of your advertising means comparing the value of your sales with the cost of advertising. To do this, you need to start early in the process — before you even come up with the advertisement. Ask yourself: “What do I want the advertising to do for my business?”

Immediate-response advertising should convince potential customers to buy a particular product from you within a short time (i.e. today, tomorrow, or next week). An example , of this is an ad that promotes regular-priced items or services but has immediate appeal, or an ad that has a price appeal (clearance sale, holiday sale, or back to school sale).

Image advertising should keep your business and/or brand name in the forefront of customers’ minds. This kind of advertising should help you positively influence the attitude of the public toward your business and your offerings. You remind people week after week of the products or services that you regularly offer, and tell them about new or special services or policies.

Image advertising is harder to measure than immediate-response advertising because you cannot always attribute specific sales to it. However, you may notice that an ad or a series of ads that announce a particular brand start to pay off when you begin to get customers who want only that brand and ask no questions about competing brands. In short, the message lingers in the minds of those who have seen or heard the ad. Sooner or later, these people may act upon the message.

Because the effect of image advertising is spread out over an extended period of time, you can measure the results at various intervals. Some image advertising, such as a series of ads about the brands your business offers, can be measured one month after the ads appear, or at the end of a campaign.

What tools and techniques can measure my advertising results?

Whether you are trying to measure immediate-response ads or  image advertising, the better you plan, the more accurate your results will be. You must not only determine what you expect to achieve with your advertising, but also find ways to determine if clients have seen or heard your ads.

Testing immediate response ads

The following devices can help you weigh the results of your immediate-response advertisements:

Use coupons

Usually, redeemed coupons represent sales of the product as a result of an ad. Ask yourself whether enough sales were made to pay for the ad. Date your coupons so you can determine the number of sales for the first, second, and third weeks that you placed the ad.

In your radio or television ads, you can have listeners create their own coupons. For example, ask them to redeem their hand-drawn coupon for a free offer sample.

Use coupons for direct mail or email advertising

Code the coupon in such a way that you can easily measure the response. You can even use bar codes containing detailed demographic information.

Hide offers in the ad

A hidden offer can allow you to track how many clients saw or heard an ad because they’ll have to mention something in person, on the phone, or in writing. For example, in the middle of an ad, include a statement that will allow the customer to receive a free sample, a great discount, or something similar upon request or by saying a magic word. Results should be checked over a period of one week to between 6 and 12 months since people may not immediately react to this type of ad.

Compare similar ads

Prepare two ads (only slightly different according to the variable you’d like to test) and run them on the same day. Identify the ads — in the message or with a coded coupon — so you can tell them apart. Ask customers to bring in the coupon or to use a special phrase. Run two broadcast ads at different times or on different stations on the same day with different discount phrases. Ask a newspaper to give you a split run — that is, to print ad A in part of its press run and ad B in the rest of the run. Count the responses to each ad to see which scenario is most effective. Comparing similar ads is also effective in other media such as on the Internet.

Promote a particular item

If the ad is about a bargain or limited-time offer, you can consider that sales for the following four weeks came from that ad. You may need to judge how many sales did not come from the ad, but instead from in-store displays, or from the encouragement of sales associates.

Check your traffic

An important function of advertising is to build client traffic that results in customers buying additional unadvertised items. For example, a customer who is attracted by an ad for a blouse may also buy a handbag. Some customers might buy the bag in addition to the blouse, and others m only buy the blouse.

To measure the value of your ads among foot traffic to your retail store, you could survey customers as they check out or leave the store to determine which advertised items they bought, what other items they bought, and what they shopped for but did not buy.

Website traffic works in a similar way. Look at overall website traffic, the volume of customer calls, submissions from the website, and metrics from branded search (both organic and paid). If you use campaign codes in your online ads, you can measure conversions by tracking clickthroughs from targeted emails or social media, and the cost of each for a certain time period or campaign.

Testing attitude (or image-building) advertising

Compare advertising and sales records

Individual ads are building blocks that make up your advertising over a season. It can be a challenge to measure the effects of each ad individually, and the effect of all of your ads together.

To measure the effectiveness of advertising spread out over seasons, you need to keep records. The idea is to compare records of ads and sales for an extended time period. Keep a record of all forms of advertising, by date. Record the cost, keep a copy of each ad, and break the file down into monthly, quarterly, or semi-annual blocks. By recording the sales of the advertised items on the copy of each ad or in a log, you can make comparisons.

One approach is to make weekly comparisons. For example, if you run an ad each week, compare each week’s sales with sales from the previous week as well as with the sales of the same week a year earlier. You will, of course, be measuring the momentum of all of your ads as well as the results of a single ad. Over time, you will probably be able to estimate what percentage of the results are due to the individual ads and what percentage are due to the momentum of the entirety of your advertising. You can then make changes to the ads to increase response.

What factors should I take into account when comparing advertising results?

When comparing one time period with another, keep in mind that some  variables are beyond your control, and may affect the pulling power of an ad. You can divide ads into at least two classes: high-response ads and low-response ads, for example, then look for differences between the two classes. You should then be able to determine the combination of factors that work best for your business and products.

Timing

The time an ad was broadcast or run may affect a particular response level. Use demographic information and sales results to help you determine the best time to run your ads, for your audience.

The tone or look of the message

Consider the message and how well it was expressed. If you used slogans, did they help make the point? For print and Internet, consider the effects of images, type size, white space, colour, and ad location. In broadcast, consider whether or not the voice of the person doing the ad or the music used may have had an effect. Check the effect of the length of broadcast ads. Did you get the best results with 10-second, 30-second, or 60-second ads?

Media

There is no single formula that will ensure high response ads every time. Keep an eye on industry trends and competitors to see what changes are occurring, and what media are being used  Social media, for example, has changed the way you can reach consumers and target clients. Continue to analyze your own ads, make small changes occasionally, and note any variations in response.

Feedback

Listen to what people are saying about your ads. Try to find points that reinforce believability and a feeling that your product fulfills a specific customer wish or need.

Don’t confuse attention with motivation to buy. An ad can cause a great deal of discussion, or ‘go viral’ but may not result in a big increase in sales.

  • Market research and statistics
    Learn more about market research, how to conduct it, and where to find free information and statistics to support your market research project.

How do I measure the results of my Internet advertising?

Business websites have become an important tool for marketing one’s goods and services. Similarly, placing ads on the Internet is becoming an increasingly effective way to promote a product or service since it targets people that are already interested in what you have to offer.

You can measure the effectiveness of your Internet advertising by counting how many people have come to your website via each ad (your ads may vary by type and size, as well as by message, image, and layout). Name each source (channel) in such a way that you can distinguish it from another, by inserting the variable component (colour scheme, image, placement, etc.) or by using campaign codes in the URLs of clickable messages.

For more information on the uses of the Internet for business, and in particular, marketing on the Internet, consult the following documents.

 

Can I compare ads from different media?

When your ads appear simultaneously in different media (such as newspapers, radio, television, the Internet, direct mail or flyers), you should try to evaluate the relative effectiveness versus the cost of each. You can check one print medium against the other by using companion ads — the same or almost identical ads.

You can make the job of analyzing and comparing results easier by varying the message. This way, your ad copy becomes the means of identifying your ad response.

You can identify results of your campaign in various media by changing the call to action for each. Suppose, for example, that you advertise an item at 20% off. Your broadcast ads (radio, television, etc.) might say something like: “Come in and tell us you want this product at twenty percent  off.” On the other hand, your printed ads might require the customer to bring in the clipping itself.

Some of the ways to vary the copy are: combining the brand name with a word or words indicating the product type; tone of voice; speed of delivery; variations of picture, size and colour. Check your printed ads against each other as well as against your broadcast ads.

Be careful that the copy variation is not so great that a different impression is received from each medium.

Are there short-term and long-term effects of advertising?

Even one ad, commercial, or highway poster can result in sales and brand awareness for your business. A series of related ads can lead to sales over a longer period of time than the duration of a single campaign. Your spending on advertising therefore, should be scheduled over varying lengths of time.

 

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house to house marketing company | modern trade marketing in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing company | modern trade marketing in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

How Target Took Big Risks and Reaped Even Bigger Rewards

As competition increases and brands vie to stay relevant, the strategic dilemma brands are often faced with is one that transcends just the marketing industry: should I take a risk or should I go with a “safer” bet? However, as the old adage goes, “nothing ventured, nothing gained.” While sometimes a safer bet seems like the most rational approach, some instances dictate taking risks —risks that, in turn, reap rewards that would’ve never otherwise been realized, helping differentiate the brand and grow mindshare.

Case in point: Target in their sponsorship of the Grammy’s. In 2015, armed with eight 30-second commercial spots, they wanted to pull a stunt that reinvigorated their brand and its ties to culture. With the help of creative agency Deutsch, they convinced CBS to place all of their spots in one, contiguous four-minute block. With that big commercial, though, they had to do something extraordinary.

Drawing upon their relationships with artists, Target chose to feature the band, Imagine Dragons, for their moment in the limelight. What followed was the first live advertisement, with Imagine Dragons performing during a commercial break in what appeared to be an extension of the award show itself. It wasn’t only a smashing success due to the countless media hits that were earned as a result, but it also created an entirely new genre of advertising.

Given the success of the 2015 Grammy’s commercial spot, Target and Deutsch knew that they had to go even bolder in 2016. Enter Gwen Stefani and a cast of high-profile influencers. Stefani managed to pull off the first-ever live music video — an endeavor so complex that words fall short of capturing its level of difficulty. Thanks to the incorporation of YouTube stars capturing the event and Easter eggs hidden throughout the video to stimulate social discussion, the campaign earned well over three billion impressions for Target and completely surpassed pre-order expectations for Stefani’s new album.

More important than just impressions, though, is what this means for the marketing industry as a whole. Target and all associated partners for the project undertook a huge amount of risk in both of these campaigns, but ultimately reaped major rewards by creating an experience as an advertisement. One can only guess what is to come in 2017, but rest assured that they will continue to take risks. The boldest clients make for the most innovative work.

 

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d2d marketing company | Door To Door Marketing Services in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing company | Door To Door Marketing Services in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Sales Staff

Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability.

From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

We dig deeper into the detail by incorporating our sales and marketing management with the necessary business intelligence through forecasting and planning, and we realise successful objectives.

We link brands to the people they are meant for through meaningful connections and drive brand success through integrated and holistic sales and marketing.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

We dig deeper into the detail by incorporating our sales and marketing management with the necessary business intelligence through forecasting and planning, and we realise successful objectives.

We link brands to the people they are meant for through meaningful connections and drive brand success through integrated and holistic sales and marketing.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

Benefits of Our Sales Staff Services

With new ways of increasing ROI and brand presence, Fulcrum has made a name for itself as the agency that cares about your success. However, it’s not the only thing that allows us to stand out from other field sales marketing companies. We’ve already managed to help many businesses due to:

Unrivalled experience in the retail industry. Over the years of helping others, we’ve found out what marketing strategies work best to maximise sales.

Technologically advanced solutions. Our field sales services come with the latest reporting software, allowing you to see your progress and areas with increased value.

Comprehensive sales programmes. We place an increasing emphasis on long-term customer relationships, improved brand presence and incremental sales. Also, our team makes sure the risk of miscommunication and incorrect data is minimised.

Individual approach. Depending on the retail sector you are involved in, different selling techniques may be required. When relying on us, you will get assisted by professionals who have all needed skills in your particular area.

 

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MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and guerrilla Marketing company in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

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Business Process Outsourcing

Shift Your Company’s Business Processing Offshore and See Your Profits Grow

 
With Fulcrum team of experienced Business Process Outsourcing management, skilled agents, and state-of-the-art technology, you can shift your back-office operations to our  outsourcing center. Get accuracy and speed at a fraction of what you are currently spending. Our highly trained, college-educated agents can perform a range of office tasks to support your business, including:

  • Claims Submission

  • Claims Filing

  • Contract Processing

  • Any Back-Office Services

  • Data Mining

  • Data Entry

  • Forms Processing

  • Electronic Filing

Agents with the Special Skills Your Company Needs

Executive Boutique also has the resources to provide agents who have specialized skills. If your company requires agents with training in areas such as computer programming, architecture, proof-reading, report writing, medical services, or scientific technology, we can forward resumes and arrange for you to interview potential candidates. No matter what type of back-office operations support you need, Executive Boutique is equipped to provide the right people and the most current office technology.

Month-to-Month Flexible Contract

At Fulcrum, your business isn’t locked into a long-term service commitment or contract.  We can work with you on a project basis or provide ongoing month-to-month support.  As your business processing needs evolve, Fulcrum has the flexibility to quickly modify services.  Fulcrum management team can also work with you to identify business outsourcing solutions to save your company time and money.

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Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active guerrilla Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

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Business Process Outsourcing

Shift Your Company’s Business Processing Offshore and See Your Profits Grow

 
With Fulcrum team of experienced Business Process Outsourcing management, skilled agents, and state-of-the-art technology, you can shift your back-office operations to our  outsourcing center. Get accuracy and speed at a fraction of what you are currently spending. Our highly trained, college-educated agents can perform a range of office tasks to support your business, including:

  • Claims Submission

  • Claims Filing

  • Contract Processing

  • Any Back-Office Services

  • Data Mining

  • Data Entry

  • Forms Processing

  • Electronic Filing

Agents with the Special Skills Your Company Needs

Executive Boutique also has the resources to provide agents who have specialized skills. If your company requires agents with training in areas such as computer programming, architecture, proof-reading, report writing, medical services, or scientific technology, we can forward resumes and arrange for you to interview potential candidates. No matter what type of back-office operations support you need, Executive Boutique is equipped to provide the right people and the most current office technology.

Month-to-Month Flexible Contract

At Fulcrum, your business isn’t locked into a long-term service commitment or contract.  We can work with you on a project basis or provide ongoing month-to-month support.  As your business processing needs evolve, Fulcrum has the flexibility to quickly modify services.  Fulcrum management team can also work with you to identify business outsourcing solutions to save your company time and money.

 

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