Tag:  house2house Marketing agent

modern trade marketing Companies | engagement marketing ideas Asalfa

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing Companies | engagement marketing ideas Asalfa

Gathering and Using Information: Marketing Research and Market Intelligence

Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence

10.1 Marketing Information Systems
10.2 Steps in the Marketing Research Process
10.3 Discussion Questions and Activities

 

10.1 Marketing Information Systems

Learning Objectives

  1. Describe the components of a marketing information system and each component’s purpose.
  2. Explain the situations in which marketing research should be used versus market intelligence.
  3. Describe the limitations of market intelligence and its ethical boundaries.
  4. Explain when marketing research should and should not be used.

A certain amount of marketing information is being gathered all the time by companies as they engage in their daily operations. When a sale is made and recorded, this is marketing information that’s being gathered. When a sales representative records the shipping preferences of a customer in a firm’s customer relationship management (CRM) system, this is also marketing information that’s being collected. When a firm gets a customer complaint and records it, this too is information that should be put to use. All this data can be used to generate consumer insight. However, truly understanding customers involves not just collecting quantitative data (numbers) related to them but qualitative data, such as comments about what they think.

Audio Clip

Interview with Joy Mead

http://app.wistia.com/embed/medias/c89771530a

Recall from Chapter 3 “Consumer Behavior: How People Make Buying Decisions” that Joy Mead is an associate director of marketing with Procter & Gamble. Listen to this clip to hear Mead talk about the research techniques and methods Procter & Gamble uses to develop consumer insight. You will learn that the company isn’t just interested in what consumers want now but also years in the future.

The trick is integrating all the information you collect so it can be used by as many people as possible in your organization to make good decisions. Unfortunately, in many organizations, information isn’t shared very well among departments. Even within departments, it can be a problem. For example, one group in a marketing department might research a problem related to a brand, uncover certain findings that would be useful to other brand managers, but never communicate them.

A marketing information system (MIS) is a way to manage the vast amount of information firms have on hand—information marketing professionals and managers need to make good decisions. Marketing information systems range from paper-based systems to very sophisticated computer systems. Ideally, however, a marketing information system should include the following components:

  • A system for recording internally generated data and reports
  • A system for collecting market intelligence on an ongoing basis
  • Marketing analytics software to help managers with their decision making
  • A system for recording marketing research information

Internally Generated Data and Reports

As we explained, an organization generates and records a lot of information as part of its daily business operations, including sales and accounting data, and data on inventory levels, back orders, customer returns, and complaints. Firms are also constantly gathering information related to their Web sites, such as clickstream data. Clickstream data is data generated about the number of people who visit a Web site and its various pages, how long they dwell there, and what they buy or don’t buy. Companies use clickstream data in all kinds of ways. They use it to monitor the overall traffic of visitors that a site gets, to see which areas of the site people aren’t visiting and explore why, and to automatically offer visitors products and promotions by virtue of their browsing patterns. Software can be used to automatically tally the vast amounts of clickstream data gathered from Web sites and generate reports for managers based on that information. Netflix recently awarded a $1 million prize to a group of scientists to plow through Web data generated by millions of Netflix users so as to improve Netflix’s predictions of what users would like to rent (Baker, 2009). (That’s an interesting way to conduct marketing research, don’t you think?)

Being able to access clickstream data and other internally generated information quickly can give a company’s decision makers a competitive edge. Remember our discussion in Chapter 9 “Using Supply Chains to Create Value for Customers” about how Walmart got a leg up on Target after 9/11? Walmart’s inventory information was updated by the minute (the retailer’s huge computing center rivals the Pentagon’s, incidentally); Target’s was only updated daily. When Walmart’s managers noticed American flags began selling rapidly immediately following the terrorist attacks on 9/11, the company quickly ordered as many flags as possible from various vendors—leaving none for Target.

Click on the following link to watch a fascinating documentary about how Walmart, the world’s most powerful retailer, operates: http://www.hulu.com/watch/103756/cnbc-originals-the-new-age -of-walmart.

Many companies make a certain amount of internal data available to their employees, managers, vendors, and trusted partners via intranets. An intranet looks like the Web and operates like it, but only an organization’s employees have access to the information. So, for example, instead of a brand manager asking someone in accounting to run a report on the sales of a particular product, the brand manager could look on her firm’s intranet for the information.

However, big companies with multiple products, business units, and databases purchased and installed in different places and at different times often have such vast amounts of information that they can’t post it all on an intranet. Consequently, getting hold of the right information can be hard. The information could be right under your nose and you might not know it. Meet people like Gary Pool: Pool works for BNSF Railway and is one of BNSF’s “go-to” employees when it comes to gathering marketing data. Pool knows how to access different databases and write computer programs to extract the right information from the right places at BNSF, a process known as data mining. Combining data into one location is called data warehousing, and makes Pool’s analysis easier. He then captures the information and displays it in dashboards, screens on the computer that make the data easily understood so that managers can detect marketing trends. While a dashboard may display a piece of information, such as the number of carloads sold in West Virginia, the manager can click on the number and get more detail.

Figure 10.2

Metra BNSF Railway 149

Gary Pool is an expert at data mining—hunting up information for decision makers at BNSF Railway. And no, he doesn’t wear a headlamp. Nor does he wear a pocket protector! Pool’s title: Manager, Marketing Systems Support & Marketing Decision Support & Planning.

Michael Kappel – Metra BNSF Railway 149 – CC BY-NC 2.0.

Analytics Software

Increasingly, companies are purchasing analytics software to help them pull and make sense of internally generated information. Analytics software allows managers who are not computer experts to gather all kinds of different information from a company’s databases—information not produced in reports regularly generated by the company. The software incorporates regression models, linear programming, and other statistical methods to help managers answer “what if” types of questions. For example, “If we spend 10 percent more of our advertising on TV ads instead of magazine ads, what effect will it have on sales?” Oracle Corporation’s Crystal Ball is one brand of analytical software.

The camping, hunting, fishing, and hiking retailer Cabela’s has managed to refine its marketing efforts considerably using analytics software developed by the software maker SAS. “Our statisticians in the past spent 75 percent of their time just trying to manage data. Now they have more time for analyzing the data with SAS, and we have become more flexible in the marketplace,” says Corey Bergstrom, director of marketing research and analysis for Cabela’s. “That is just priceless” (Zarello, 2009).

Figure 10.3

An outdoorsman reading a Cabela's' catalog

Cabela’s’ analytics software has helped the outdoor sporting retailer reach the right customers with the right catalogs.

Echo9er – Cabela’s – CC BY-NC-SA 2.0.

The company uses the software to help analyze sales transactions, market research, and demographic data associated with its large database of customers. It combines the information with Web browsing data to gain a better understanding of the individual customers marketing channel preferences as well as other marketing decisions. For example, does the customer prefer Cabela’s’ one-hundred-page catalogs or the seventeen-hundred-page catalogs? The software has helped Cabela’s employees understand these relationships and make high-impact data-driven marketing decisions (Zarello, 2009).

Market Intelligence

A good internal reporting system can tell a manager what happened inside his firm. But what about what’s going on outside the firm? What is the business environment like? Are credit-lending terms loose or tight, and how will they affect what you and your customers are able to buy or not buy? How will rising fuel prices and alternate energy sources affect your firm and your products? Do changes such as these present business obstacles or opportunities? Moreover, what are your competitors up to?

Not gathering market intelligence leaves a company vulnerable. Remember Encyclopedia Britannica, the market leader in print encyclopedia business for literally centuries? Encyclopedia Britannica didn’t see the digital age coming and nearly went out of business as a result. (Suffice it to say, you can now access Encyclopedia Britannica online.) By contrast, when fuel prices hit an all-time high in 2008, unlike other passenger airline companies, Southwest Airlines was prepared. Southwest had anticipated the problem, and early on locked in contracts to buy fuel for its planes at much lower prices. Other airlines weren’t as prepared and lost money because their fuel expenses skyrocketed. Meanwhile, Southwest Airlines managed to eke out a profit. Collecting market intelligence can also help a company generate ideas or product concepts that can then be tested by conducting market research.

Gathering market intelligence involves a number of activities, including scanning newspapers, trade magazines, and economic data produced by the government to find out about trends and what the competition is doing. In big companies, personnel in a firm’s marketing department are primarily responsible for their firm’s market intelligence and making sure it gets conveyed to decision makers. Some companies subscribe to news service companies that regularly provide them with this information. LexisNexis is one such company. It provides companies with news about business and legal developments that could affect their operations. Other companies subscribe to mystery shopping services, companies that shop a client and/or competitors and report on service practices and service performance. Let’s now examine some of the sources of information you can look at to gather market intelligence.

Search Engines and Corporate Web Sites

An obvious way to gain market intelligence is by examining your competitors’ Web sites as well as doing basic searches with search engines like Google. If you want to find out what the press is writing about your company, your competitors, or any other topic you’re interested in, you can sign up to receive free alerts via e-mail by going to Google Alerts at http://www.google.com/alerts. Suppose you want to monitor what people are saying about you or your company on blogs, the comment areas of Web sites, and social networks such as Facebook and Twitter. You can do so by going to a site like WhosTalkin.com, typing a topic or company name into the search bar, and voilà! All the good (and bad) things people have remarked about the company or topic turn up. What a great way to seek out the shortcomings of your competitors. It’s also a good way to spot talent. For example, designers are using search engines like WhosTalkin.com to search the blogs of children and teens who are “fashion forward” and then involve them in designing new products.

WhosTalkin.com and Radian6 (a similar company) also provide companies with sentiment analysis. Sentiment analysis is a method of examining content in blogs, tweets, and other online media (other than news media) such as Facebook posts to determine what people are thinking at any given time. Some companies use sentiment analysis to determine how the market is reacting to a new product. The Centers for Disease Control (CDC) uses sentiment analysis to track the progress of flu; as people post or tweet how sick they are, the CDC can determine where the flu is increasing or decreasing.

Figure 10.4

Whos Talking website screen shot

Type a company’s name (or anything else you want) into the search bar and see what comes up. (Note: It takes a little while for all of the results to show up.)

Source: http://www.whostalkin.com.

Publications

The Economist, the Wall Street Journal, Forbes, Fortune, BusinessWeek, the McKinsey Report, Sales and Marketing Management, and the Financial Times are good publications to read to learn about general business trends. All of them discuss current trends, regulations, and consumer issues that are relevant for organizations doing business in the domestic and global marketplace. All of the publications are online as well, although you might have to pay a subscription fee to look at some of the content. If your firm is operating in a global market, you might be interested to know that some of these publications have Asian, European, and Middle Eastern editions.

Other publications provide information about marketplace trends and activities in specific industries. Consumer Goods and Technology provides information consumer packaged-goods firms want to know. Likewise, Progressive Grocer provides information on issues important to grocery stores. Information Week provides information relevant to people and businesses working in the area of technology. World Trade provides information about issues relevant to organizations shipping and receiving goods from other countries. Innovation: America’s Journal of Technology Commercialization provides information about innovative products that are about to hit the marketplace.

Trade Shows and Associations

Trade shows are another way companies learn about what their competitors are doing. (If you are a marketing professional working a trade show for your company, you will want to visit all of your competitors’ booths and see what they have to offer relative to what you have to offer.) And, of course, every field has a trade association that collects and disseminates information about trends, breakthroughs, new technology, new processes, and challenges in that particular industry. The American Marketing Association, Food Marketing Institute, Outdoor Industry Association, Semiconductor Industry Association, Trade Promotion Management Association, and Travel Industry Association provide their member companies with a wealth of information and often deliver them daily updates on industry happenings via e-mail.

Salespeople

A company’s salespeople provide a vital source of market intelligence. Suppose one of your products is selling poorly. Will you initially look to newspapers and magazines to figure out why? Will you consult a trade association? Probably not. You will first want to talk to your firm’s salespeople to get their “take” on the problem.

Salespeople are the eyes and ears of their organizations. Perhaps more than anyone else, they know how products are faring in the marketplace, what the competition is doing, and what customers are looking for.

A system for recording this information is crucial, which explains why so many companies have invested in customer relationship management (CRM) systems. Some companies circulate lists so their employees have a better idea of the market intelligence they might be looking for. Textbook publishers are an example. They let their sales representatives know the types of books they want to publish and encourage their representatives to look for good potential textbook authors among the professors they sell to.

Suppliers and Industry Experts

Your suppliers can provide you with a wealth of information. Good suppliers know which companies are moving a lot of inventory. And oftentimes they have an idea why. In many instances, they will tell you, if the information you’re looking for is general enough so they don’t have to divulge any information that’s confidential or that would be unethical to reveal—an issue we’ll talk more about later in the book. Befriending an expert in your industry, along with business journalists and writers, can be helpful, too. Often these people are “in the know” because they get invited to review products (Gardner, 2009).

Customers

Lastly, when it comes to market intelligence don’t neglect observing how customers are behaving. They can provide many clues, some of which you will be challenged to respond to. For example, during the latest economic downturn, many wholesalers and retailers noticed consumers began buying smaller amounts of goods—just what they needed to get by during the week. Seeing this trend, and realizing that they couldn’t pass along higher costs to customers (because of, say, higher fuel prices), a number of consumer-goods manufacturers “shrank” their products slightly rather than raise prices. You have perhaps noticed that some of the products you buy got smaller—but not cheaper.

Can Market Intelligence Be Taken Too Far?

Can market intelligence be taken too far? The answer is yes. In 2001, Procter & Gamble admitted it had engaged in “dumpster diving” by sifting through a competitors’ garbage to find out about its hair care products. Although the practice isn’t necessarily illegal, it cast P&G in a negative light. Likewise, British Airways received a lot of negative press in the 1990s after it came to light that the company had hacked into Virgin Atlantic Airways’ computer system1.

Gathering corporate information illegally or unethically is referred to as industrial espionage. Industrial espionage is not uncommon. Sometimes companies hire professional spies to gather information about their competitors and their trade secrets or even bug their phones. Former and current employees can also reveal a company’s trade secret either deliberately or unwittingly. Microsoft recently sued a former employee it believed had divulged trade secrets to its competitors2. It’s been reported that for years professional spies bugged Air France’s first-class seats to listen in on executives’ conversations (Anderson, 1995).

Video Clip

Spying at Work—Espionage: Who, How, Why, and How to Stop It

(click to see video)

To learn more about the hazards of industrial espionage and how it’s done, check out this YouTube video.

Figure 10.5

10.1.2

Don’t get caught doing this—unless you work for the natural-cosmetics maker Burt’s Bees. To get across to employees the amount of material being wasted, Burt’s Bees had its employees put on hazmat suits and sort through garbage for a couple of weeks. (No, employees weren’t engaging in industrial espionage.) The recycling opportunities they spotted as part of the exercise ended up saving the natural-cosmetics maker $25,000 annually (Nemes, 2009).

Halturg Skanser – dumpster diving leap – CC BY-NC 2.0.

To develop standards of conduct and create respect for marketing professionals who gather market intelligence, the Society of Competitive Intelligence Professionals has developed a code of ethics. It is as follows:

  • To continually strive to increase the recognition and respect of the profession.
  • To comply with all applicable laws, domestic and international.
  • To accurately disclose all relevant information, including one’s identity and organization, prior to all interviews.
  • To avoid conflicts of interest in fulfilling one’s duties.
  • To provide honest and realistic recommendations and conclusions in the execution of one’s duties.
  • To promote this code of ethics within one’s company, with third-party contractors and within the entire profession.
  • To faithfully adhere to and abide by one’s company policies, objectives and guidelines3.

Marketing Research

Marketing research is what a company has to resort to if it can’t answer a question by using any of the types of information we have discussed so far—market intelligence, internal company data, or analytics software applied to data. As we have explained, marketing research is generally used to answer specific questions. The name you should give your new product is an example. Unless your company has previously done some specific research on product names—what consumers think of them, good or bad—you’re probably not going to find the answer to that question in your internal company data. Also, unlike internal data, which is generated on a regular basis, marketing research is not ongoing. Marketing research is done on an as-needed or project basis. If an organization decides that it needs to conduct marketing research, it can either conduct marketing research itself or hire a marketing research firm to do it.

So when exactly is marketing research needed? Keep in mind marketing research can be expensive. You therefore have to weigh the costs of the research against the benefits. What questions will the research answer, and will knowing the answer result in the firm earning or saving more money than the research costs?

Marketing research can also take time. If a quick decision is needed for a pressing problem, it might not be possible to do the research. Lastly, sometimes the answer is obvious, so there is no point in conducting the research. If one of your competitors comes up with a new offering and consumers are clamoring to get it, you certainly don’t need to undertake a research study to see if such a product would survive in the marketplace.

Alex J. Caffarini, the president and founder of the marketing research firm Analysights, believes there are a number of other reasons companies mistakenly do marketing research. Caffarini’s explanations (shown in parentheses) about why a company’s executives sometimes make bad decisions are somewhat humorous. Read through them:

  • “We’ve always done this research.” (The research has taken on a life of its own; this particular project has continued for years and nobody questioned whether it was still relevant.)
  • “Everyoneâ

    In-shop marketing
     modern trade marketing Companies, engagement marketing ideas, B To B marketing Team ,
    Residential Society Marketing agency, retail Store marketing Companies, house2house marketing agent,
    direct marketing agent , Street marketing agent, Business Parks Marketing agent ,
    hotel Marketing agent , corporate park Marketing agent ,
    B 2 C marketing agent , f2f marketing agent

modern trade marketing operation | Loyalty marketing Services Bangur Nagar

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing operation | Loyalty marketing Services Bangur Nagar

The Promotion Budget

11.6 The Promotion Budget

Learning Objectives

  1. Understand different ways in which promotion budgets can be set.
  2. Understand how the budget can be allocated among different media.

An offering’s budget is a critical factor when it comes to deciding which message strategies to pursue. Several methods can be used to determine the promotion budget. The simplest method for determining the promotion budget is often merely using a percentage of last year’s salesor the projected sales for the next year. This method does not take into account any changes in the market or unexpected circumstances. However, many firms use this method because it is simple and straightforward.

The affordable method, or what you think you can afford, is a method used often by small businesses. Unfortunately, things often cost more than anticipated, and you may not have enough money. Many small businesses think they’re going to have money for promotion, but they run out and cannot spend as much on promotion as they had hoped. Such a situation may have happened to you when you planned a weekend trip based on what you thought you could afford, and you did not have enough money. As a result, you had to modify your plans and not do everything you planned.

Other companies may decide to use competitive parity—that is, they try to keep their promotional spending comparable to the competitors’ spending level. This method is designed to keep a brand in the minds of consumers. During a recession, some firms feel like they must spend as much—if not more—than their competitors to get customers to buy from them. Other companies are forced to cut back on their spending or pursue more targeted promotions. When Kmart faced bankruptcy, they cut back on expenditures, yet they kept their advertising inserts (free-standing inserts, or FSI) in Sunday newspapers to remain competitive with other businesses that had an FSI.

A more rational and ideal approach is the objective and task method, whereby marketing managers first determine what they want to accomplish (objectives) with their communication. Then they determine what activities—commercials, sales promotions, and so on—are necessary to accomplish the objectives. Finally, they conduct research to figure out how much the activities, or tasks, cost in order to develop a budget.

Part of the budgeting process includes deciding how much money to allocate to different media. Although most media budgets are still spent predominantly on traditional media, shifts in spending are occurring as the media landscape continues to change. Mobile marketing continues to become more popular as a way to reach specific audiences. Over one-third of cell phone users were exposed to mobile advertising in 2009 and 16 percent of the people exposed to mobile advertising responded to the ads via text messaging. Younger people are typically the most accepting of mobile advertising (Loechner, 2009). Spending on mobile ads is expected to grow 80% from $1.45 billion in 2011 to $2.61 billion in 2012. A big part of the growth is due to the mobile search business of Google (Cotton, 2012).

The manufacturers of most major brands use texting and multimedia messages. Mobile marketing allows advertisers to communicate with consumers and businesses on the go. Over half of Chinese, Korean, Indian, and Thai Internet users access social media sites through their phones rather than through computers1. While many marketers plan to use electronic devices for their mobile-marketing strategies, other firms may use movable or mobile promotions (see Figure 11.11 “Stubb’s Bar-B-Q Trailer—Out-of-Home Advertising That Is Mobile Marketing”), which, as discussed earlier, are also considered out-of-home advertising.

Key Takeaway

Companies can determine how much to spend on promotion several different ways. The percent of sales method, in which companies use a set percentage of sales for their promotion, is often the easiest method to use. Small companies may focus on what they think they can afford while other organizations may try to keep their promotions relatively equal to their competitors’. The objective and task approach takes objectives into consideration and the costs of the tasks necessary to accomplish objectives in order to determine the promotion budget.

Review Questions

  1. Explain four different ways to set a product’s promotion budget.
  2. What is mobile marketing?

1“Social Network Site Users Ready to Go Mobile But Telecom Carriers Need to Set the Stage for Mass Adoption, Says IDC,” IDC, November 17, 2009, http://www.idc.com/AP/pressrelease.jsp?containerId=prSG22084309 (accessed January 20, 2010).

References

Cotton, D., “Mobile-Ad Spending Projected to Reach $2.61B in 2012,” Ad Age Digital, January 26, 2012, http://adage.com/article/digital/mobile-ad-spending-projected-reach-2-61b-2012/232334/

Loechner. J., “Advertising Growth Spreads in All Mobile Formats,” Research Brief, MediaPost Blogs, May 27, 2009, http://www.mediapost.com/publications/article/106675/advertising-growth-spreads-in-all-mobile-formats.html (accessed March 12, 2012).

modern trade marketing
 modern trade marketing operation, Loyalty marketing Services, B To B marketing Campaigns ,
Residential Society Marketing Companies, retail Store marketing operation, house2house marketing Agent,
direct marketing Agent , Street marketing Agent, Business Parks Marketing Agent ,
hotel Marketing Agent , corporate park Marketing Agent ,
B 2 C marketing Agent , f2f marketing Agent

Residential Society Marketing agency | retail Store marketing Companies Asalfa

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

13 Expert Insights About Brand Experience

What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

 

 

 

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We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Global strategic partnership announced

Geometry Global has announced a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space.

The partnership provides Geometry’s clients the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately driving a positive product experience.

The partnership launches in the UK, which becomes a hub for continental Europe, and will roll out in the U.S and Germany, with further markets planned for later this year.

Augmented Reality is a critical new frontier for retail – it can help brands overcome purchase barriers by providing shoppers with information and engaging experiences at the point of sale. Given Geometry’s activation and shopping behavior transformation sweet spot, the partnership creates the perfect context to define the rules on AR in retail, shopper and brand storytelling.

 

 

 

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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing agent | modern trade marketing Companies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Second Screen: Your Direct Line to Audience Engagement and Analytics

Turn the mobile device into an unlimited event engagement and measurement tool

We live in an always-on society, where our event attendees are expected—and even want—to stay connected to their work when they are at home or out of office.

Mobile devices are a part of attendees’ everyday routines, whether at home, on the job, or on the show floor—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? That’s where second screen technology comes into play—transforming your attendee’s mobile devices into an unlimited event engagement tool and providing you with immense data on audience preferences, speaker and content performance, and more.

Download this Insights Paper to learn:

  • The Science Behind Second Screen
  • What Second Screen Can Do for Your Event
  • How to Rock the Second Screen Rollout
  • Ways to Pump Up the Volume with Second Screen

 

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house2house marketing Agent | modern trade marketing operation in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing Agent | modern trade marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

An opportunity or a distraction for brand managers?

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling proportion of this year’s sales were placed on a mobile device (estimated mobile purchases on Singles Day were 80 percent in 2016, compared with 68 percent in 2015 and 43 percent in 2014). And while e-commerce is getting the headlines, the interplay between online and offline shopping experiences shouldn’t be overlooked.

It is the willingness (indeed preference) of many Chinese consumers to purchase on a mobile device that enables the phenomenon of online to offline (O2O), one of the fastest growing sales and marketing opportunities in China. Fuelled in particular by the mobile payment boom, Chinese consumers are increasingly ready to engage and transact through their devices. Yet looking at recent data (eMarketer: China O2O Commerce, August 2016) it is food service, transportation and travel that dominate adoption. So as today’s marketers jump to develop O2O strategy and programs, the big question to ask is this: With current mobile payment behavior driven by services, where can or should consumer brands fit in?

We would contend that brands should look toward the existing consumer adoption of O2O, which has been services-driven, and identify where they too can provide services or utilities in order to establish engagement. To do this marketers must better understand the consumers’ product interactions in the context of their shopping missions and consumption habits.

Here are five considerations for brands wishing to exploit O2O:

Get intimate: By better understanding the target consumer’s shopping journeys and behavior, marketers can establish where opportunities exist to activate O2O. Ultimately, what O2O represents is the deliberate connection by brands of consumers’ digital actions to a physical action in-store. A simple example could be better understanding mobile search behavior and connecting “buying terms” with drive-to-store offers rather than continuing the journey with mobile content. By knowing where consumers are in the purchase path, we can activate the right content to deliver in-store traffic.

Get social: While many brands have done a great job building relationships with consumers through social channels such as WeChat, few are using this engagement to trigger purchase. Brands with great content should look to continue the dialogue further along the purchase journey. Many brands jump straight to price discounts as the most tried and tested method of stimulating O2O, but this model isn’t sustainable for long-term brand health. In its simplest form brands can formulate a dialogue with consumers that includes great product experience and highlights in-store availability. For example several brands in the cooking products category have done a great job stimulating recipe conversations—they just need a nudge to then work with a retail partner and make these recipes easy to shop in-store.

Get through barriers: Product complexity, increased competition, limited distribution, low category traffic—whatever the barrier, O2O can offer solutions for brand marketers to improve the product experience. For example, O2O can assist shoppers through range complexity, which has long been claimed by retailers and suppliers as a barrier to purchase. By arming consumers with the information they need to make an informed purchase before they go into the store, then continuing to make mobile content available at the point of purchase, the shopper’s choice is made simpler. Get connected: One of the biggest challenges for brand marketers is their limited integration into retail channels. Yet opportunities exist to provide points of connection from online to offline. Think in terms of joining the dots with consumers through your communication channels; outdoor advertising that contains a QR-based call to action highlighting availability, in-store or on-pack materials that reinforce the offer and finally coupon recognition by the retailer’s point of sale system. Once marketers get intimate with their consumers and understand their journey, they can create truly seamless and natural connections.

Get servicing: As described earlier, if service-based experiences are driving adoption of O2O, brands can look to partner with services in their consumer’s current O2O journeys. Think about a consumer using Dianping to search and book a restaurant. A beverage brand could deliver an offer associated with specific restaurants. The offer becomes a good reason for someone to choose the restaurant and creates an additional channel for the beverage brand. Taken a step further in-restaurant communications could promote the brand’s WeChat thereby driving increased engagement and further opportunity to maintain the O2O cycle.

 

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MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and house2house Marketing agent in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

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Experiential Marketing Trends

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Cultural events will continue to rise

A lot of people equate experiential events with music and sporting events, but we’ve started to see a lot of traction in creating cultural experiences that revolve more around art, culinary events, and social good. These types of activations can bring in people with a wider mix of interests, and with younger generations famously interested in spending money on experiences, they will only become more and more popular with brands wanting to stay relevant.

The Year of VR

How many times have you seen someone say that when forecasting trends in the technology space? The truth is, VR can be a great tool for experiential marketers, and as costs continue to come down on the technology associated with it, you will see more and more brands testing out its usefulness. That said, VR is not a one-size-fits-all solution for activations. One of the great uses for experiential as a concept is the ability to create a sense of community in a shared space. VR, by its nature, is a very singular experience. Just because you can now afford to do it, doesn’t mean you should be doing it.

Chasing impressions

Measuring the success of experiential is an ever-evolving debate, and it’s something we all need to work to get better at. That said, one pitfall I’ve started to notice is brands chasing impressions with their experiences. Impressions for the sake of impressions doesn’t create anything of actual value. I’d rather build an event that directly impacts and connects with one thousand people than one that generates a million impressions but immediately disappears from the collective conscious.  Scale is important for sure, but don’t get distracted by the temptation to follow large numbers all the time.

Integration of Artificial Intelligence

AI continues to become more and more a part of people’s daily lives, as devices like Amazon’s Alexa and Google’s Home have made the technology more familiar to the average consumer. Experiential can (and already does) benefit from this, as marketers can create really interesting interactive spaces that provide a wide variety of different experiences in a confined space. Customization is key, and AI can do a lot to make an event unique to each visitor. 

Not as easy as it looks

As the industry grows and gathers a larger and larger share of marketing budgets, we should see an influx of traditional advertising and other marketing agencies offering their own experiential services. My tip – it isn’t as easy as it looks.  The meshing of creative ideation and production capabilities is a constant push and pull, and figuring out how to bring an idea to life within a certain time frame and on budget is a skill that takes time and experience to develop.  I can’t tell you how many times I’ve lost a new business pitch to something that I immediately knew couldn’t be pulled off, not within the stated budget, or both. Unfortunately, the brands are the ones that end up with the short end of the stick with an event that’s over budget or not what they bought in the room.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active house2house Marketing agent in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

house2house Marketing agent in navi mumbai

Experiential Marketing Trends

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Cultural events will continue to rise

A lot of people equate experiential events with music and sporting events, but we’ve started to see a lot of traction in creating cultural experiences that revolve more around art, culinary events, and social good. These types of activations can bring in people with a wider mix of interests, and with younger generations famously interested in spending money on experiences, they will only become more and more popular with brands wanting to stay relevant.

The Year of VR

How many times have you seen someone say that when forecasting trends in the technology space? The truth is, VR can be a great tool for experiential marketers, and as costs continue to come down on the technology associated with it, you will see more and more brands testing out its usefulness. That said, VR is not a one-size-fits-all solution for activations. One of the great uses for experiential as a concept is the ability to create a sense of community in a shared space. VR, by its nature, is a very singular experience. Just because you can now afford to do it, doesn’t mean you should be doing it.

Chasing impressions

Measuring the success of experiential is an ever-evolving debate, and it’s something we all need to work to get better at. That said, one pitfall I’ve started to notice is brands chasing impressions with their experiences. Impressions for the sake of impressions doesn’t create anything of actual value. I’d rather build an event that directly impacts and connects with one thousand people than one that generates a million impressions but immediately disappears from the collective conscious.  Scale is important for sure, but don’t get distracted by the temptation to follow large numbers all the time.

Integration of Artificial Intelligence

AI continues to become more and more a part of people’s daily lives, as devices like Amazon’s Alexa and Google’s Home have made the technology more familiar to the average consumer. Experiential can (and already does) benefit from this, as marketers can create really interesting interactive spaces that provide a wide variety of different experiences in a confined space. Customization is key, and AI can do a lot to make an event unique to each visitor. 

Not as easy as it looks

As the industry grows and gathers a larger and larger share of marketing budgets, we should see an influx of traditional advertising and other marketing agencies offering their own experiential services. My tip – it isn’t as easy as it looks.  The meshing of creative ideation and production capabilities is a constant push and pull, and figuring out how to bring an idea to life within a certain time frame and on budget is a skill that takes time and experience to develop.  I can’t tell you how many times I’ve lost a new business pitch to something that I immediately knew couldn’t be pulled off, not within the stated budget, or both. Unfortunately, the brands are the ones that end up with the short end of the stick with an event that’s over budget or not what they bought in the room.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Fieldwork Marketing, house2house Marketing agent, house2house Marketing agent, house2house Marketing agent in pune, Business To Business Experiential marketing, BTL promotional, local advertisement promotional, BTL events engagement, school events engagement, housing society events engagement, Mall events engagement, house2house Marketing agent in navi mumbai

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house2house Marketing agent in navi mumbai

Marketing and Sales companies house2house Marketing agent in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Experiential Marketing Trends

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Cultural events will continue to rise

A lot of people equate experiential events with music and sporting events, but we’ve started to see a lot of traction in creating cultural experiences that revolve more around art, culinary events, and social good. These types of activations can bring in people with a wider mix of interests, and with younger generations famously interested in spending money on experiences, they will only become more and more popular with brands wanting to stay relevant.

The Year of VR

How many times have you seen someone say that when forecasting trends in the technology space? The truth is, VR can be a great tool for experiential marketers, and as costs continue to come down on the technology associated with it, you will see more and more brands testing out its usefulness. That said, VR is not a one-size-fits-all solution for activations. One of the great uses for experiential as a concept is the ability to create a sense of community in a shared space. VR, by its nature, is a very singular experience. Just because you can now afford to do it, doesn’t mean you should be doing it.

Chasing impressions

Measuring the success of experiential is an ever-evolving debate, and it’s something we all need to work to get better at. That said, one pitfall I’ve started to notice is brands chasing impressions with their experiences. Impressions for the sake of impressions doesn’t create anything of actual value. I’d rather build an event that directly impacts and connects with one thousand people than one that generates a million impressions but immediately disappears from the collective conscious.  Scale is important for sure, but don’t get distracted by the temptation to follow large numbers all the time.

Integration of Artificial Intelligence

AI continues to become more and more a part of people’s daily lives, as devices like Amazon’s Alexa and Google’s Home have made the technology more familiar to the average consumer. Experiential can (and already does) benefit from this, as marketers can create really interesting interactive spaces that provide a wide variety of different experiences in a confined space. Customization is key, and AI can do a lot to make an event unique to each visitor. 

Not as easy as it looks

As the industry grows and gathers a larger and larger share of marketing budgets, we should see an influx of traditional advertising and other marketing agencies offering their own experiential services. My tip – it isn’t as easy as it looks.  The meshing of creative ideation and production capabilities is a constant push and pull, and figuring out how to bring an idea to life within a certain time frame and on budget is a skill that takes time and experience to develop.  I can’t tell you how many times I’ve lost a new business pitch to something that I immediately knew couldn’t be pulled off, not within the stated budget, or both. Unfortunately, the brands are the ones that end up with the short end of the stick with an event that’s over budget or not what they bought in the room.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

house2house Marketing agent in navi mumbai

 

Fieldwork Marketing, house2house Marketing agent, Business To Business Experiential marketing, house2house Marketing agent in pune, BTL promotional, local advertisement promotional, BTL events engagement, school events engagement, housing society events engagement, Mall events engagement,

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