Developing an Annual Marketing Plan and Marketing Strategy
In-shop marketing operation Ambegaon Khurd Pune
Fulcrum Marketing is a strategic In-shop marketing operation Ambegaon Khurd Pune. Our team of marketing consultants also specialise in marketing planning and In-shop marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and In-shop marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a In-shop marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , In-shop marketing operation Ambegaon Khurd Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
In-shop marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and In-shop marketing operation Ambegaon Khurd Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
In-shop marketing | In-shop marketing operation Ambegaon Khurd Pune
Ambegaon Khurd , Pune
Overview :
Ambegaon Khurd, located in the south side of Pune is one of the rapidly growing area. It is going to be one of the Punes most vibrant real estate boom areas over the next few years. It offers hilly surroundings and generous greenery, and the availability of land still permits construction of large township projects. Lohagad, Dehu, Talegaon Dabhade, Kamshet, Pimpri-Chinchwad, Hinjewadi, Wakad, Chandkhed, Paud, Majgaon,Waru etc are its neighboring localities. Ambegaon Khurd has close proximity to Hinjewadi which is located at a distance of 49 kms via NH 48. Ambegaon Khurd has taluka known as Ambegaon Khurd Taluka in Shirur subdivision. The taluka limits are from Loni to Bhimashankar in north to south direction and Peth to Kalamb in East West direction. Ambegaon Khurd comes under the jurisdiction of Pune Municipal Corporation (PMC). Some of the key residential projects in Ambegaon Khurd are Venkatesh Lake Life, Tara Westbrook, Ceratec Greens, Mittal Sun Gloria, Windsor County Phase II among others.
Connectivity : Ambegaon Khurd is well connected to the inner city by road. Aundholi is the major road passing through the locality which further connects Ambegaon Khurd to Mumbai-Pune Expressway or NH 48. Pune International Airport which is located at a distance of 72 km, can be easily access less than 2 hours. Vadgaon, Kanhe, Kamshet, Talegaon, Malavi and Lonavala are its nearby railway stations to Ambegaon Khurd. However, Lonavala is the major railway station from where you can get trains of major cities. NH 50 linking the cities of Pune and Nasik goes through the taluka. There is also a State Highway linking Shirur to Bhimashankar via Manchar. At present there are no rail links in the taluka.
Factors for past growth : With the rapid development of Sinhgad Road and also because it has now been included in the municipal limits, Ambegaon Khurd is going to witness a lot of growth in investment potential in the next few years. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Ambegaon Khurd.
Factors for future growth : Pune’s recent Development Plan has now included Ambegaon Khurd within the municipal limits. This is an important factor from the real estate point of view, as the area will now receive even more infrastructure benefits from the Pune Municipal Corporation.
Employment Hubs near Ambegaon Khurd Navale IT Park, Symphony IT Park, Pune IT Park, International Tech Park Pune
Infrastructural Development : Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Khurd are Dr Shinde Hospital, Sahara Hospital, Kamshet Hospital, Shraddha Hospital and Khandelwal Hospital to name a few. Zp School Garmalwasti (Tung), Zilla Parishad Primary School Waghawadi, Zp primary School, SEEK Foundation Academy, Zp schools Waru are some of the renowned schools in the locality. It also house some good colleges in its vicinity. Some of them are College of Computer Science, TSSMs Bhivarabai Sawant College of Engineering & Research, JSPM Narhe Technical Campus, Bharati Vidyapeeth Deemed University College of Ayurved, Smt. Kashibai Navale College of Physiotherapy among others. Shopping needs of the residents are catered by malls in the vicinity such as Mansi Collection, Aamby Art Gallery and Alok Provision store among few. It also houses retail outlets of famous national and international brands such as Uday Retail Outlet, Bata, Balaji Retail Outlet, My Jio Store, Arvind Lifestyle Brands to name a few.
Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.
People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.
To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.
Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.
btl marketing Services | Door To Door Marketing operation Fanas Wadi
staffing Job in pune
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.
They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.
As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.
Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.
We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.
Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.
Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.
Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.
We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.
Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.
Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.
Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.
Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.
We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.
Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.
Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.
Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.
Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.
Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!
Accounting & Finance Jobs
You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.
Manufacturing Jobs
There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.
Office, Clerical & Admin jobs
Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.
Human Resources Jobs
You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.
Retail & Sales Jobs
Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!
Call Center & Customer Service Jobs
Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!
Hospitality Jobs
Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.
Creative & Marketing Jobs
You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing enterprise | Door To Door Marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Demonstration Activities
Demonstration Activities
In an increasingly competitive retail space, Demonstration Activities and in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales. Fulcrum specialise in producing and implementing highly effective Demonstration Activities and in-store sampling by creating a compelling customer experience that brings your brand and products to life.
Where Fulcrum differs from our competitors is in our people – we look to understand your brand personality so that we can then select the best staff from our nationwide database to best represent your product. We work closely with our field supervisors to ensure that all our demonstrations teams are trained in the most appropriate selling techniques and that they are familiar with in-store standards and latest health & safety regulations.
The teams are trained to be proactive in approaching and engaging with customers around the products they are representing in-store, ensuring that they provide a positive experience for the customer.
When you book an in store demonstration with Fulcrum our package includes: A nationwide solution including staffing & logistics A highly trained and engaged in-store team Enthusiastic sales focused staff who are matched to the brand they are representing A nationwide team of field supervisors to ensure consistency of standards at all times High end fixtures and customisable branding options Additional buy-in at individual store level through existing relationships with key store personnel
Fulcrum partners with the leading retailers such as Stores, Supermarket, Centra and leading independent chains. Our in-store demonstrations teams ensure that they help distinguish the brands that they represent from the rest.
If you want to experience outstanding results in-store, give us a call today to discuss how we can help!
Demonstration Activities and In Store Training
Full in-store training on technology products, transaction processes, documents and legal or governmental requirements. Educating store staff and raising awareness, of the features, benefits and promotional elements of the brand and new product launches.
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The Fulcrum Agency is the Mumbai marketing company and In-shop Marketing operation in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
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Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
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Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
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You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
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Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
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Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
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Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar. For more information: www.tailorbrands.com.
SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?
Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.
SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?
Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.
This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.
SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?
Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.
SmallBizLady: HOW DOES THIS WORK FOR THE USER?
Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design. After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.
SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?
Yali Saar: The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.
SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?
Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.
SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?
Yali Saar: Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.
SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?
Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.
SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?
Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.
SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED?
Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.
SmallBizLady: When should small businesses begin to grow their presence online?
Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless
Advertising, In-shop Marketing operation, In-shop Marketing operation, In-shop Marketing operation in pune, On ground Marketing, Kiosk events sales, Rural marketing branding, , Colleges activation advertising, society activation advertising, Kiosk activation advertising, In-shop Marketing operation in mumbai
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active In-shop Marketing operation in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar. For more information: www.tailorbrands.com.
SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?
Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.
SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?
Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.
This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.
SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?
Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.
SmallBizLady: HOW DOES THIS WORK FOR THE USER?
Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design. After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.
SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?
Yali Saar: The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.
SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?
Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.
SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?
Yali Saar: Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.
SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?
Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.
SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?
Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.
SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED?
Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.
SmallBizLady: When should small businesses begin to grow their presence online?
Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless
Advertising, In-shop Marketing operation, In-shop Marketing operation, In-shop Marketing operation in pune, On ground Marketing, Kiosk events sales, Rural marketing branding, , Colleges activation advertising, society activation advertising, Kiosk activation advertising, In-shop Marketing operation in navi mumbai
What is experiential marketing? On the rise in recent years, In-shop Marketing operation in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives.
For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.
Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.
Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty.
An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI.
For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers.
“The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future.
Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences.
In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar. For more information: www.tailorbrands.com.
SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?
Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.
SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?
Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.
This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.
SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?
Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.
SmallBizLady: HOW DOES THIS WORK FOR THE USER?
Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design. After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.
SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?
Yali Saar: The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.
SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?
Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.
SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?
Yali Saar: Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.
SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?
Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.
SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?
Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.
SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED?
Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.
SmallBizLady: When should small businesses begin to grow their presence online?
Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless
Advertising, In-shop Marketing operation, In-shop Marketing operation in pune, On ground Marketing, Kiosk events sales, Rural marketing branding, , Colleges activation advertising, society activation advertising, Kiosk activation advertising
