Tag:  Interactive Advertising

marketing Service Provider Agency in Poonam Nagar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Poonam Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Poonam Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Service Provider Agency in Poonam Nagar

How To Use Social Media To Drive Event Success

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Before Your Event

Ramp up awareness and excitement. You need time to prepare an event-specific social media management plan and promote your event.

Hashtag it!

Make sure your event has an easily recognizable hashtag that hasn’t been used before.

Have a visual plan

Great visual content is key for event promotion. Make sure the cameras and photographers are set and ready. Will you have someone on the ground capable of capturing key moments with a smartphone and instantly posting to social? Will you need to send photos out to a remote social media manager? Will you take professional photos at the event and switch out memory cards to get amazing quality photos posted as swiftly as possible? Answer all of these questions BEFORE the event and communicate with your entire team in advance to avoid a social media communication breakdown at your event.

During Your Event

Behind the scenes exclusives

This is great in video format. That means Facebook Live, Snapchat, and Instagram (both stories and regular posts).

Prepare giveaways

Drive people to your event- or location at a broader event- by announcing giveaways via social. The best times to do this is at the peak moments of the event, when you want maximum attendance.

After Your Event

Follow up

It’s essential to make sure all of your hard work at the event leaves you with ongoing social engagement and reach.

Don’t drop the ball on social the minute the event is over. Continue to post and engage with the new additions to your audience of followers.

Gather analytics        

See what worked, what flopped, and how to improve for your next event.

And if you need help, reach out to our team at Kicking Cow. Our event management, production, and social media teams work together to help our clients seamlessly launch and run the events of their marketing dreams.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Talegaon, housing society Marketing organizations, housing society Marketing organizations, housing society Marketing organizations in pune, Store promotional, Interactive Advertising, Rural advertisement marketing, , Colleges promotional advertising, society promotional advertising, Kiosk promotional advertising, marketing Service Provider Agency in Poonam Nagar

 ]]>

marketing agency in koregaon park

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and marketing agency in koregaon park  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

marketing agency in koregaon park

Experiential Marketing Can Benefit Your Company

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
1.) Experiential Marketing generates and curates content for your brand Creating unique marketing experiences for your customers creates opportunities to generate branded content which can be shared to all social channels for the brand, and shared among consumers as social currency to ultimately increase the splash of your marketing activation. Forward Mobile Healthcare App Service – Experiential Marketing 2.) Provides consumers the opportunity to try before they buy Experiential marketing is great because it can give consumers the opportunity to try your products or services before they buy. One great example I’ve seen in the past was Verizon. They setup an activation at a golf tournament which allowed consumers to try one of several phones available to make a free cellular call using their service. Experiential Marketing Agency 3.) Experiential Marketing engages consumers through inbound and outbound marketing tactics. Creating shock and awe with unique art, music, installations or experiences will definitely create a magnet to draw interested consumers. Once you have their attention, let them take part in your experience, sample your products and engage. Experiential Marketing combines elements of traditional and modern marketing efforts to craft unique experiences which in turn create memories that last for years to come. 4.) Experiential Marketing builds authentic interactions and excitement with consumers. Putting the product in the consumer’s hands is always one of the best ways to get them to remember your product and generate brand loyalty. Engaging with consumers on a one-on-one interaction means they will spend a lot more time with your brand, and your product. Positive experiences mean positive memories associated with your company. Experiential Marketing with DEG at Comic Con in San Diego 5.) Experiential activations allows your customers to interact with your products building insight for brands Sometimes great products, and thus brands are out there in the dark until a consumer can get their hands on it and interact with it. This can be one of the best ways to learn about how to improve your product. Experiential Marketing Agency based in Los Angeles, California 6.) Experiential marketing allows for brands to follow consumers You will become more effective in building online relationships if you follow others on social media and what better way than in person. Experiential Marketing 7.) Experiential can give you an opportunity to promote future events It doesn’t matter if you’re promoting a tour, an educational series, or a music performance. Your online presence needs to grow over time. Using a variety of approaches to plug upcoming events, such as posting images from previous years, sharing videos that show exclusive content like interviews and behind the scenes footage. Through generating multiple content types you will avoid making followers feel as though you’re sharing the same message over and over. Experiential Marketing Activations at Music Festivals 8.) Experiential marketing activations provide a great opportunity to monitor sentiment and online conversations. When you create a marketing experiences, you’re setting the stage for conversations and sharing to take place. So monitor these public conversations closely and see if there are opportunities to improve what you’re doing. Engagement Marketing 9.) Experiential Marketing creates significant impressions among consumers and their friends When you line up all your marketing strategies to see which generate the most results for your brand, experiential will always trend at the highest. From the consumer experience, to social media impressions. Nothing beats earned media, and experiential provides the means to create genuinely unique social content from consumers by giving them something worth of sharing. 10.) Brand experiences create positive feelings which generate word-of-mouth sharing among consumers Engagement marketing and experiential are all built around the idea of encouraging consumers to participate and engage.

Interactive Advertising, , , , shop To shop sales, marketing events, Rural activation marketing, , Colleges promotion activation, society promotion activation, Kiosk promotion activation, marketing agency in koregaon park

]]>

marketing agency in shivaji nagar

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and marketing agency in shivaji nagar  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

marketing agency in shivaji nagar

Employee Perk Ideas

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

1. Movie Ditch Day

Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade.

2. Sponsored Desk Decorations

Budgeting money for desk decorations is another employee perk that brings art into the office.  And actually keeps it there.  Mostly because buying it yourself is a better quality guarantee than making it.

3. Party Planning Committee 

To put the social power (and responsibilities) behind any of the above in employees’ own hands, a Party Planning Committee can be a vital employee perk.  Giving the office control over its own recreation tends to create the kind of recreation the whole office enjoys.  Funny how that works.

4. Seating Exchange

A seating exchange is the sort of employee perk that presents itself as a surface inconvenience, but tends to pay off in spades far more often than not.  Swapping around work areas, even one day a month, mixes up energies and mixes up office relationships, making the whole team slowly feel more familiar with each other.

5. Food Truck Lunches

Food truck lunches are another great way to support the community your office calls home, but it’s a way that instantly pays back.  Take a poll and book the truck of your coworkers’ choice – even weekly, if you feel like going nuts.  Of all possible employee perks, it’s clearly the tastiest.  Click here to get started through Roaming Hunger.

6. Mini-Basketball Hoop

Or bring the gym to work.  It might look like child’s play, but a mini basketball hoop can do wonders for releasing angst that can’t wait until 5pm. Give your writers five minutes of mindlessness to regain their grammar, and your execs five minutes of aggression to regain their sense of control.  

7. Employee Concierge

Help your coworkers make the most of those hours, wherever they fall in the day, with an employee concierge.  Think of it like a personal assistant spread out across the whole office.  Consider outside errands taken care of, and distractions swatted, giving the whole team freedom to focus.  Or if that’s too extreme, give everyone Task Rabbit credits to hire their own temporary assistants as needed.

8. Communal Video Games

If real life aggression’s a little too intense for the office, a shared video game system’s an employee perk offering most of the same benefits, with far less blocking.  Of course, sometimes Mario Kart can cause more arguments than a ball to the face.  So just be ready.

9. Employee-Selected Speaker Series

For interests that go deeper than the books themselves, bring employee-selected speakers to the office to give talks and seminars.  It’s an employee perk that takes personal knowledge and makes it communal.  And making it communal makes it stick around.

10. Dogs Welcome

Nothing accompanies Dalmatian onesies like a Dalmatian by the desk. Bringing dogs into the office provides instant stress relief, instant entertainment, and instant heart that’ll break everyone’s guard down. Assuming they’re not allergic.

11. Free Office Emergen-C

Of course, keeping the kitchen stocked with Emergen-C goes a long way towards helping with all that too.

12. Free Music Streaming

From Spotify to Apple Music to Tidal (okay maybe not Tidal), shared streaming services are a great way to help your coworkers focus and escape, all at the same time.  What’s more, encouraging shared playlists will help everyone in the office get to know each other’s tastes.  And influence each other’s tastes too.

13. Virtual Reality

For more of a solo employee perk, a virtual reality headset like the Oculus Rift can offer a welcome break from the office without ever really leaving it.  It might not do much for team-building, but it’ll do great things for building imagination, employee by employee.

14. Fantasy Sports League

Sponsoring an in-office fantasy league, on the flip side, IS just the kind of employee perk that inspires team building (by building teams, naturally).

15. Office Flatscreen

It goes without saying you can’t have an office fantasy league without a way to keep tabs. Communally. So you can hear all your coworkers’ sighs, moans and cries of agony as you (hopefully) slide up the rankings.

16. Tickets to Games

Or keep tabs in person. With a whole lot more yelling. And beer (of the non office draft system-variety, of course. Save that).

17. Sports League

Or maybe your fantasy game isn’t so hot. That’s okay. For an employee perk that’ll let you show off a more dynamic skill set, sign the company up for a soccer/flag football/heck even a dodgeball league.  It’ll help everyone who signs up bond.  Eventually.  After they’re done trying to pummel each other.

18. Yoga

For an office activity that embraces getting physical but leaves bravado by the way-side (in fact, it tends to actively decrease aggression), signing the office up for yoga – or better yet, offering it in-house, is an employee perk that quickly pays for itself in dividends.  Just make sure you’ve all got somewhere to shower after.

19. In-Office Massages

Or bring the tranquility to work, without the part that requires showering.  Drop-in massage services are everywhere these days, and easy to book as an employee perk that won’t just wipe the day’s stresses away, but should go a long ways toward preventing new ones.

20. Life/Career Coaching

Bringing in a life coach/career coach can massage out all the non-physical things weighing employees down, and leave them just as smoothed out once they’re done.  It’ll also make them more focused.  It’s an employee perk that’ll add a little purpose to your coworkers’ day; in fact the kind of little purpose that becomes very large once it all adds up.

21. Mental Health Allowance

Now if all the previous employee perks are appealing, but the prospect of doing them at work isn’t, a simple allowance for mental health gives employees the means to take care of everything above in private.  Whether it’s therapy sessions, or simply a spa day, wellness allowances help employees get well on their own time, and stay that way on work time.

22. Free Coffee

Same here. Except maybe more so.

23. Stocked Kitchen

If you’re looking to go full Google though, prep the kitchen to serve breakfast, lunch and dinner.  It won’t just save employees money, it’ll give them an excuse to converge and eat together.  And if they wind up liking each other, you can label that just another employee perk.

24. TV Viewing Parties

For late-working workers taking advantage of that free dinner, go ahead and schedule viewing parties for some of your coworkers’ favorite shows.  From The Bachelorette to re-watching Battlestar Galactica, there’s a wide variety of ways to get the team watching together – then hopefully arguing together.

25. Concert Tickets

Conversely, grabbing regular seats for big concerts is a great employee perk for the team more into listening than looking.

26. Free Dropbox Premium

What’s more, signing everyone up for a free Dropbox Premium account will ensure everyone can share the rare album that isn’t currently being streamed with each other.  Along with documents and power points, if they’re into that.

27. Shared E-Readers

For an employee perk that shares even more knowledge, supply your office with a set of Kindles or Fire readers.  The more you enrich yourself, the more riches you have to share with your co-workers.  Even if those riches resemble Young Adult angst.

28. Experience Tickets

If it’s more of an active workplace, take everyone instead to an experience, like the recent Happy Place or Candytopia in LA.  Jump in giant ball pits, get lost in halls of mirrors, and naturally – get your picture taken every step of the way.  After all, it’s the office that Instagrams together that stays together.

29. Office Book Club

And where else would you (responsibly) share your Young Adult angst?

30. Mentorship Program

Another way to do exactly that is running an office mentorship program, pairing employees up with each other to pass on what their best skills and talents.  Whether it directly pertains to daily office life, or encompasses an outside skill set altogether, two heads are always better than one.

31. Group Art

Whether it’s outside the office, or in the middle of the lobby, bringing a team together from different departments is a whole lot easier when the focus is on creating art.  Be it painting, sculpting, or even just basic scrapbooking, group art projects don’t just bring coworkers together, they bring the best out of them.  Especially when alcohol’s involved.

32. Wardrobe Allowance

Self-expression you wear tends to be even more popular than the type you put on your desk.  Like way more popular.  For the office with a dress code, however casual, an allowance for wardrobe is always appreciated, helping your coworkers look their best so they can also feel their best.

33. No Dress Code

Barring a wardrobe allowance, instituting a no dress code policy’s the best kind of sartorial employee perk.  Let your guard down and let your coworkers’ freak flags fly – from cargo shorts to Dalmatian onesies.  You were warned.

34. Free Gym Membership

For a more straightforward employee perk to whole body wellness, a gym membership does a whole lot of good for the body.  It’ll keep your coworkers’ cores as fit as their minds, and probably do a lot for collective confidence too.

35. Meditation

No matter the form it takes, meditation’s become a vital component to 21st century office life, combating the daily stresses of multiple open tabs in multiple open windows on multiple screens for multiple hours of the day.  It’s a shot in the arm for morale and mental health that pays for itself quickly – where mindfulness goes, productivity tends to follow.  And follow so quickly it’ll feel more like it’s happening all at once.  Enlightenment messes with time that way.

36. Flexible Hours

While we’re on the subject of flexibility, flexible hours tend to solve a lot of problems in a big office, letting employees with different jobs do them in the slice of time that makes the most sense to them.  And the best part is, it’s impossible to be late.

37. Extra Time Off for the

Interactive advertising, , , , shop To shop promotional, marketing promotional, Rural activation interactive, , Colleges promotion activation, society promotion activation, Kiosk promotion activation, marketing agency in shivaji nagar

]]>

marketing agencies in kondhwa

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and marketing agencies in kondhwa  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

marketing agencies in kondhwa

Designing a Strategic Meeting Management Program

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

About The Client

Our client is a global leading manufacturer of commercial trucks, buses, defense vehicles and engines.

The Challenge

Our client recognized the value in implementing a full Strategic Meeting Management (SMM) program and chose Creative Group to support the initiative. Like many companies, key stakeholders had some visibility into overall global meeting spend, but the picture was incomplete. A greater understanding of meeting data, including overall volume, costs, and ROI was desired.

The goals were:

  • To identify and consolidate all meeting activity and data
  • To ensure scalability
  • To identify enterprise-wide spend
  • To devise internal policies and controls
  • To improve risk management related to contracting
  • To outline a single global meeting strategy for the company

Our role in solving  these business challenges included SMM program development, sourcing, meeting planning, logistical support, group air travel and on-site management services.

The Solution

We analyzed the current state of their program and outlined milestones that would move them to their desired state, through several phases.

Discovery
Comprehensive discovery took place to isolate goals and objectives, determine where work was being duplicated and where the company was most at risk. We conducted an audit of meeting activity (with an estimated % increase for unknown spend), and reviewed their meeting registration technology. As a critical step in successful change management, functional experts and department stakeholders were identified, and their input was woven into the overall strategy. Our teams worked closely together to ensure smooth communications during the onboarding and continued execution phases.

Design
With a better understanding of meeting activity and spend, we created an enterprise-wide system of policies, processes, and tools to align all meeting stakeholders with the corporate initiative. A specific meeting and registration policy was created. Forms and templates were designed to streamline the new processes and facilitate training. This included an event request form, event estimator calculator, change order, full event management scope of work and a contract approval form.

Deploy
A client advocacy board was activated to ensure that corporate executives and department heads were in alignment with, and could actively promote the initiative and support compliance. A communication and training protocol was established and deployed in waves to hundreds of employees, both in-person and via remote sessions. We additionally supported our client with “help desk” assistance for ongoing training needs, as new employees joined the company.

The Outcome

After the initial relationship kicked-off, quarterly business reviews were established to review trends and share the aggregated data from predetermined spend categories. Both the C-suite and procurement teams were pleased to have clearer visibility into meeting and event spend, which enabled greater accuracy in corporate budgeting. Through our buying power, streamlined hotel contracting processes, and continuous negotiating practices, our client realized an overall savings of 19% in the first year.

Interactive Advertising, , , , RWA selling, Rural events, Mall Activity, , Colleges interactive advertising, society interactive advertising, Kiosk interactive advertising, marketing agencies in kondhwa

]]>

retailer Marketing company in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retailer Marketing company in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retailer Marketing company in mumbai

Learning from Retail

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Retail faces many of the same opportunities and challenges we face at trade shows and events. Consider the parallels between retail and events – how does retail address audience attraction, retention, messaging, interaction, engagement. How does retail tell stories? What can we, in the event and trade world, learn from retail?

We have the same questions and many more. In fact, we run Urban Immersions – field trips into New York City with our creative teams to find answers to these questions and rethink how we approach events for our customers. It is the ultimate event laboratory.

Stay tuned for inspirations and insights from the Impact XM creative team on Learning from Retail and how we can positively impact your investments in events.

 

Interactive advertising, retailer Marketing company, retailer Marketing company, retailer Marketing company in pune, retail Store sales, Rural Advertisement marketing, Rural selling campaigns, , Colleges events experiential, society events experiential, Kiosk events experiential, retailer Marketing company in mumbai

]]>

retailer Marketing consultancy in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retailer Marketing consultancy in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retailer Marketing consultancy in mumbai

Learning from Retail – Is it a Store or an Ad or an Exhibit?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
  • How about ROI? Maybe we need to throw out ROI – for a moment at least and rethink the rationale for exhibiting. What if the rationale is to make your exhibit a gathering space for your company fans – kind of a  branded town square. Provide education and other value-added services that build your relationship with your customers. Sometimes warm and fuzzy beats ROI – in the long term anyway.
  • Think of the largest fan zone for technology: The Consumer Electronics Show. Here many of the larger brands have long adopted the Exhibit-as-Experience concept. Hardly able to move in the crowded exhibit space, you feel part of a brand community – maybe without even interacting with anyone from the exhibiting company. Yet it was cool and memorable.

Interactive Advertising, retailer Marketing consultancy, retailer Marketing consultancy, retailer Marketing consultancy in pune, retail Store selling, Rural Advertisement Experiential, Rural selling engagement, , Colleges events interactive, society events interactive, Kiosk events interactive, retailer Marketing consultancy in mumbai

]]>

Store Marketing Solutions in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing Solutions in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing Solutions in mumbai

Tips For Kid-Friendly Experiential Marketing Events

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Make it Informative and Entertaining

Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how their kids will benefit from attending.

If your event is not educational, it’s important to emphasize other ways in which kids will benefit from the activities. For example, painting and sculpting may not be seen as educational opportunities, but these two activities can help kids tap into their creative sides and explore their talents. So, even though kids won’t necessarily be learning anything from painting and playing with clay, parents should still be able to see how attending this event could be beneficial to their children.

Entertain Mom and Dad

Marketers who are planning an event for kids often forget that kids will not be the only ones in attendance. Parents or guardians usually attend events with their children, so marketers will need to figure out a way to keep them engaged throughout the event.

Many brands set up separate areas within the event so parents and kids can each partake in different activities. However, some experts believe that this is not the right approach to take when planning an event for kids. These experts cite research that states many parents have a “Velcro mentality,” which means they want to stick by their kids’ sides and experience things together. Marketers can make parents with this mentality happy by planning events that allow parents and kids to engage in different activities together. Don’t expect parents to stand on the sidelines and watch their kids have all of the fun—parents want to be involved, too.

Choose the Right Brand Ambassadors

Brand ambassadors can make or break your event—especially if it’s a kid-friendly activation. The ambassadors that you choose must be able to relate to both parents and children so they can engage with every guest at the event. Some children can be shy, especially when talking to adults, so the brand ambassadors must have a knack for drawing kids out of their shell. A lot of kids are also incredibly intuitive when it comes to reading people. These children will be able to tell right away if something is not being authentic, which is why it’s so important to choose the right ambassadors.

Brand ambassadors should also be trained to encourage parents and kids to try activities together. Parents may be hesitant to participate in certain activities, so they may need a bit of encouragement from friendly brand representatives.

Technology is Not Necessary

Technology is almost always incorporated into events that are targeting adult consumers. However, experts say that technology is not always a must-have for kid-friendly events. The younger the targeted audience is for the event, the less necessary technology may become.

If technology seamlessly fits into the plans for the event, then it’s perfectly fine for marketers to incorporate it into scheduled activities. But if it doesn’t, then there’s no reason to try to make it work. In fact, experts suggest that parents may prefer a technology-free event because it forces everyone to put their phones away and focus on spending time with one another.

If you want to encourage guests to share photos and videos on social media, set up a photo booth with branded props. Parents will love the idea of taking family photos, especially if there are props that kids can have fun with, so they will be eager to share these images on their social media pages. This is a simple way to incorporate technology into kid-friendly events without going overboard.

Design With Durability in Mind

There’s a reason playground equipment is made out of heavy plastics instead of glass—plastic is a durable and safe material that kids can play on without getting hurt. Keep this in mind when designing the details of your event. Kids are not careful—especially when they are having fun and running around with friends and family—so make sure everything is designed with their safety in mind. Avoid sharp edges and slippery surfaces, and be sure to keep the aisles wide so parents pushing strollers can easily make it through. If there are potential hazards at your event, be sure to post adequate warnings and hire people to watch over the guests. For example, if your event’s venue has a swimming pool, hire lifeguards to stand by to ensure that everyone is safe and abiding by the rules.

Encourage Friendly Competition

Kids love a little friendly competition, so find a way to incorporate this into your event. Give kids the opportunity to challenge their friends, siblings, and parents to compete against them in various activities. For instance, let’s say you are planning an event with a fun obstacle course for kids. Instead of simply letting kids complete the obstacle course on their own, turn it into a competition where kids can challenge each other to see who makes it through the course the fastest. Kids love to compete, so adding a competitive element to the activities at your event can keep guests engaged.

Interactive advertising, Store Marketing Solutions, Store Marketing Solutions, Store Marketing Solutions in pune, onground promotional, Rural sales Interactive, Rural promotions promotional, , Colleges branding engagement, society branding engagement, Kiosk branding engagement, Store Marketing Solutions in mumbai

]]>

Store Marketing Supplier in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing Supplier in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing Supplier in mumbai

Should Brands Host Experiential Marketing Events For Customers AND Employees?

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting an experiential marketing event for employees a waste of time and resources?

Sharing Information During Experiential Marketing Events For Employees

A study conducted by Jack Morton Worldwide revealed that employees respond well to experiential marketing events hosted by their employers. Most employees believe employers should share important information with the rest of the company at this type of event. In fact, when asked how they preferred to receive important company information from their employers, employees ranked “live experiences” second behind “directly from a manager.”

These employees don’t just prefer hearing crucial information in a live setting, they also think they would be able to absorb the information better when it is presented in this environment. This could be because they have the opportunity to ask questions about what is being presented, which helps them gain a deeper understanding of the topic being discussed. Even if they don’t ask a question, other employees might, and the answers to these questions can clear up questions on everyone’s minds.

Experiential Marketing Events As Rewards For Employees

Employers should consider hosting experiential marketing events when they have important information to share with their employees. But, this is not the only time that an event is appropriate. Some employers host experiential marketing events for their employees when they want to reward them for their hard work. For example, if the company meets all of its annual goals, they may host an event with fun activities to thank their employees for exceeding all expectations.

Saying thank you to employees in this manner is a great way to show employees how valuable they are to the company. Employees are more motivated and engaged with their work when they feel appreciated, so this type of gesture can pay off in a major way.

Training Opportunities During Experiential Marketing Events

Companies that are launching a new product line should also consider hosting experiential marketing events for their employees. Employees should be trained on new products and services before they launch to ensure that they understand the direction the company is heading in and are able to communicate with customers about the new offerings. Instead of sending employees an email or showing them a boring PowerPoint presentation, host an experiential marketing event to train your employees.

For example, let’s say you are launching a new tablet device. Host an event for employees and let them test out the new product and ask questions about its capabilities before it hits the market. It’s much easier for employees to learn when they have this type of hands-on training—especially in a relaxed, event setting. Everyone from the sales team to the accountants will be able to confidently communicate with people outside of the organization about the new product after attending this type of event.

Although it’s not necessary to host an experiential marketing event every time a new product is launched, it is a good idea to consider training employees in this setting when a new product line or complex product is being released. This is also a great way to train new employees, but if you only onboard a few employees at a time, it may not be feasible to implement this strategy.

Tips For Hosting Experiential Marketing Events For Employees

As you can see, there are many reasons to consider hosting an experiential marketing event for your employees. If you decide to host an event for your employees, there are a few tips to keep in mind to ensure it is a success.

Since this for your employees, think of a way to incorporate them into the event. For example, if part of your company’s mission is to give back to the community, recognize a few employees who are fulfilling this mission. Talk about how these employees have contributed to the community and thank them for their efforts. This is a great way to make the employees the center of attention.

Many brands hire third party marketing agencies to help plan the experiential marketing event for their employees. This is recommended because planning an experiential marketing event requires a unique skillset, so it’s best to call upon the experts. But, even though you are working with a third party agency, let your employees participate in the planning process if they’re interested. Ask employees from various parts of the business if they would be interested in sharing ideas for the upcoming event. Even though the event is being hosted for the employees, there’s no reason why they can’t recommend ways to make it more fun or effective. In fact, they will appreciate that you are asking for input because you are so committed to hosting a successful event for them.

Whatever you do, make sure the event that you plan for your employees is inclusive. There’s nothing more demoralizing than finding out that you were not one of the employees invited to attend a company event. If the event is for all employees that were recently hired, make sure every new employee is invited. If it’s for the sales department, every salesperson should be on the list.

Interactive Advertising, Store Marketing Supplier, Store Marketing Supplier, Store Marketing Supplier in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential, Store Marketing Supplier in mumbai

]]>

shop To shop Marketing operation in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and shop To shop Marketing operation in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

shop To shop Marketing operation in mumbai

Name Advertising Agency

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

The Naming Process

Yes, there is a process to naming. I believe that selecting a name should be one of the most important elements of your new advertising agency’s marketing plan (a new name also works for agency’s that need a facelift and repositioning.) And, importantly, this process deserves your team’s best thinking and the time to ensure that you have selected the most powerful name possible. Most of us thought hard about what name to give our kids or the letters on our vanity license plates. Your company deserves this as well.

Objectives & Positioning.

You cannot begin to name your brand without establishing a clear brand positioning and business objectives which in the case of ad agencies sometimes just means sounding cool. In San Francisco alone, agency names span Muh-Tay-Zik Hof-fer’s self-love (OK, maybe its just name-play) to Argonaut’s promise of brand voyage (I assume) to Engine Company 1 (yes, you guessed it) to Butler, Shine, Stern & Partners and Goodby Silverstein & Partners’ authenticity (for old times sake) to BarrettSF and its hope for BarrettNY — I suspect.

I don’t have a favorite agency name. But, thinking strategically, 72andSunny comes close to a home run with its evocation of warmth, smiles and a really nice terrace. In this case, 72andSunny nails one of the most important attributes that clients look for in a new relationship — chemistry. I’ll have a chilled Rose with that Cleo, please.

Personality.

What is your advertising agency’s personally? Are your smart, friendly, quirky, sincere, a quant jock, strategic or give good lunch? Maybe you are about where you live like London Advertising and its delivery of “London creative excellence” to any client anywhere in the world. Smart positioning and smart name. yes, own the whole city, why not.

Competitive Review.

OK, this is a duh. A competitive review should examine your competitor’s brand positionings and their brand names. Depending who you talk to there are like 4,000 agencies in the USA. Sounding like the competition won’t help you stand out.

Two agencies in town named Bread and Butter won’t work. Hmmm, Saatchi & Saatchi and M&C Saatchi might not work that well either. But then, M&C wanted to piss off Saatchi and they delivered on their objective.

For help in finding existing agency names, take a look at my global Pinterest Agency Directory and at Agency Compile’s list.

Brand Name Development.

Once you have your positioning and a deep understanding of your competition its time to review the type of names that will work hard for you. Are these neologisms, current usage words, hybrids, acronyms or founder names?

Trademark Review.

Performing a trademark review should be conducted early rather than later. Don’t fall in love with an agency name you can’t own (unless you have Apple-sized cojones.) There are three steps to reviewing trademarks. For initial review, I Google and Bing it, then its on to the United States Patent and Trademark Office trademark database. Use of this database is a good start but should not be considered conclusive.I also use the services of a trademark attorney. The final step is to trademark your new brand name. Believe me, get your trademark right because if you don’t it will eventually bite you hard.

Research.

Once I determine a set of potential brand names I pair these with the brand positioning and often a brand platform for each name to help evaluate the creative rationale and relative value of each name.

The names can be tested via qualitative (one-on-one or focus group methodology) or quantitative techniques including online surveys. Research? really? It sounds a bit pedantic right? It didn’t to Paul Malmstrom of Mother.

“The name ‘Mother’ basically came out of a focus group in the general public,” co-founder Paul Malmstrom told AdFreak. “Sixteen different tests were done around a randomly generated set of words, and all groups (except one) settled for ‘Mother’ as a top contender. The tests showed ‘Mother’ had pretty positive associations, ranging from ‘Nurturing,’ ‘Familiar’ to ‘Don’t eat with your mouth open.’ To the founders this seemed to be great values to base the agency on. Words not rated as high were, for example, ‘Wallet,’ ‘Meager’ and ‘Clogs,’ but a close runner-up was (inexplicably) the word ‘Wienerschnitzel.’ “
A Final Thought

Brand names do not work in an isolated environment. A brilliant brand name will not overcome the downside of a poor product or service; it will not be enough to surmount an ineffective marketing plan or inadequate budget. The powerful brand name must work in a holistic marketing environment to reach its potential.

That said, the powerful brand name will, without question, add energy to your marketing program, will make you stand out from the crowd, will make you memorable (very important in a world where word-of-mouth marketing is a key agency objective) and the right name could add real value to your company’s net worth.

“A” Is A Good Place To Start.

OK. One more final thought. A few years ago, I founded a company named ActiveBuddy – here is our start-up launch video. The name came from our entry into the Instant Messaging category with a service that let people use natural language to talk to computers using IM.  The name made sense – remember how active your buddy list was? That said, I witnessed a great extra benefit of ActiveBuddy when I attended Internet trade shows and realized that we were always at the top of the attendee, exhibitor or speaker list. Our name started with an “A”. While this realization was a “duh” moment, it made me fully understand the Power of the name AAA Plumbing within the context of directories and how important it is is to pay attention to every objective. Remember, gyro won’t go down easy in Athens.

Interactive advertising, shop To shop Marketing operation, shop To shop Marketing operation, shop To shop Marketing operation in pune, one to one Experiential marketing, Rural marketing Promotions, Rural promotion marketing, , Colleges advertisement marketing, society advertisement marketing, Kiosk advertisement marketing, shop To shop Marketing operation in mumbai

]]>