Door to Door Marketing Strategy | Door to Door Marketing Plan | Loyalty marketing Outsourcing firm Wakad Pune

February 25, 2020February 25, 2020dilipfulcrum

Loyalty marketing Outsourcing firm Wakad Pune

Fulcrum Marketing is a strategic Loyalty marketing Outsourcing firm Wakad Pune. Our team of marketing consultants also specialise in marketing planning and Loyalty marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1. Planning and preparation
2. Introduction or opening
3. Questioning
4. Presentation
5. Overcoming objections/negotiating
6. Closing
7. After-sales follow-up

communication and Loyalty marketing management

Implementing a Loyalty marketing Strategy

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.	Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.	Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Loyalty marketing Outsourcing firm Wakad Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Wakad Pune

Loyalty marketing Outsourcing firm Wakad Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Wakad Pune

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing :

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing:

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Loyalty marketing

Loyalty marketing Outsourcing firm Wakad Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Loyalty marketing | Loyalty marketing Outsourcing firm Wakad Pune

Wakad , Pune

Overview

Wakad is a suburb located in the west of Pune. It comes under the municipal limits of Pimpri-Chinchwad Municipal Corporation which offered it a full-fledged drainage system and provided electricity, water and good roads. It is considered as one of the fastest developing locality of Pune. It is the first locality to gain significantly from the IT boom in Pune. Pimple Nilakh, Pimple Saudagar, Aundh, Balewadi, Rahatani, Thergaon, Hinjewadi, Tathawade are some of the prominent localities located close to Wakad. Presence of a good amount of agricultural activities in the surrounding areas led the PCMC to take charge of Wakad, whereby the locality got electricity, water and good roads. In todays times the civic infrastructure at Wakad is one of the best. Close proximity to the IT Park at Hinjewadi and to the Expressway has led to tremendous developmental activities in and around Wakad. The location have witnessed substantial growth and improvement in infrastructure and facilities which have attracted local as well as NRI investors in the area. The rental demand is also high and most of the buyers look forward to earn extra monthly income through rent. Development of Aundh in the neighbourhood is the primary reason for the growth of Wakad. Some of the key resiential projects in Wakad are Pride Purple Park Titanium, Chandrarang La Melosa, Unicorn Nisarg Belrose, Satish Bora Crystal Heights, Aswani Galaxy among others.

Connectivity

It is also close to three proposed Bus Rapid Transit (BRT) routes, namely Nashik Phata-Wakad, Aundh-Ravet and Kalewadi phata-Dehu Alandi road. Construction of the BRT corridors is currently under progress.

Dange Chowk Road, Hinjewadi Road, Wakad Chowk Road, Datta Mandir Road, Wakad – Bhosari Road, Aundh – Ravet BRTS Road passes through the locality which further connects it to the Mumbai-Pune Bypass Road.

It enjoys excellent connectivity to Pune International Airport which is at a driving distance of 21.7 km via Aundh-Wakad Road/Hinjewadi-Aundh Road.

Kasarwaadi (9.4 km), Dapodi (10.3 km), Pimpri (7 km) , Chinchwad (7 km), Akurdi (7.6 km), Khadki (10.8) are the nearby railway station. However, both Pimpri and Chinchwad are its nearest railway station located at a distance 7 km respectively.

Factors for past growth
With its proximity to Mumbai-Pune Expressway and the thriving IT hub of Hinjewadi, as well its accessibility from the PCMC industrial area, Wakad now attracts a lot of young end users as well as NRI investors. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, 2 BHK flats for rent have get momentum in Wakad.

In the last decade, the Pimpri Chinchwad Municipal Corporation (PCMC) has granted the maximum number of building permissions for projects in the area to Wakad and its surrounding areas. As a result, huge residential developments were seen in the area.

Infotech and Biotechnology park at Hinjewadi close to in the Pune-Mumbai Expressway (west) have played major role in the phenomenal growth of Wakad.

Located close to the Mumbai-Pune Expressway, Nashik Phata-Wakad, Aundh-Ravet and Kalewadi Alandi road, Wakad enjoys great connectivity with nearby areas.

Proposed & Planned Infra
Proposed Bus Rapid Transit (BRT) system for Wakad.

Employment hubs near Wakad
Rajiv Gandhi InfoTech Park (Approx 7 km)

DLF Akruti IT Park (Approx 10 km)

Panchshil Tech Park (Approx 4 km)

International Tech Park (Approx 9 km)

Infrastructural Development (Social & Physical)
Wakad offers best in class Civic infrastructure. Some of the good quality schools in the locality are Euro School, Serra International Pre-school, Podar Jumbo Kids, Mercedes-Benz International School, Indira National School and Smartkidz Play School. It also houses some reputed colleges in its vicinity. These are IBMR College, Indira College of Commerce & Science, Rajarshi Shahu College of Engineering, Pimpri-Chinchwad College of Engineering, Balaji College of Arts, Commerce, and Science, Indira College of Architecture & Design among others.

Healthcare facility is also good in the locality. Some of the famous hospitals in the vicinity are Polaris Healthcare, Lifepoint Multispeciality Hospital, Global Multispeciality Hospital, Apex Hospital, Lotus Hospital, Surya Mother and Child Care to name a few.

Vision 9, Central Mall, City One Mall, One Mall, WestEnd Mall, Suyash Mall, Atria Mall and Optimus Shopping Mall are located nearby areas which serves the daily needs of the resident of Wakad and its neighboring localities. Apart from that, it also houses retail outlets of national and international brands such as Gurukrupa Retail Outlet, J.C. Retail India Pvt Ltd, Chroma, Raymond Retail Shop, Peter England, V-Mart, My Jio Store, Reliance Digital to name a few.

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Loyalty marketing Outsourcing firm Wakad Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad

Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta

Hadapsar
Balewadi

Loyalty marketing, Loyalty marketing Outsourcing firm, Loyalty marketing Outsourcing firm Wakad, Loyalty marketing Outsourcing firm Wakad Pune, Wakad, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Loyalty marketing Outsourcing firm Kanakia Road | Loyalty marketing Outsourcing firm mumbai

January 19, 2020January 19, 2020dilipfulcrum

Loyalty marketing Outsourcing firm Kanakia Road

Fulcrum Marketing is a strategic Loyalty marketing Outsourcing firm Kanakia Road. Our team of marketing consultants also specialise in marketing planning and Loyalty marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

Business-to-Business Marketing Strategies

Making Marketing Plans Happen

SALES METHODOLOGIES

AIDA Method

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

Depth Theory

Step process

communication and Loyalty marketing management

Implementing a Loyalty marketing Strategy

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.	Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.	Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Loyalty marketing Outsourcing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Loyalty marketing,Loyalty marketing Outsourcing firm Kanakia Road

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kanakia Road

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kanakia Road, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing :

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing:

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Loyalty marketing

Loyalty marketing Outsourcing firm

Marketing Plan and Marketing Strategy

Loyalty marketing Outsourcing firm mumbai

Kanakia Road, mumbai

Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour.

Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.

Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.

It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.

In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).

In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.

Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.

Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth.
Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms.
Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai.
Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.

Demographics:

According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person.
According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.

Employment Opportunities
Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s.
Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP.
Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai.
The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies.
Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.

Connectivity
Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway.
Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali.
Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008.
The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network.
Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali.
The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport.
Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.

All Localities in Mumbai

LOCALITY, Aarey Road, Agripada, Altamount Road, Amboli, Andheri East, Andheri West, Anushakti Nagar, Azad Nagar, Bandra East, Bandra West, Bangur Nagar, Behram Baug, Bhandup East, Bhandup West, Bhayandar East, Bhayandar West, Bhiwandi, Bhuleshwar, Boisar, Borivali East, Borivali West, Breach Candy, Byculla East, Byculla West, C.P. Tank, Chakala, Chandivali, Charkop, Charni Road, Chembur, Chinchpokli, Chira Bazar, Chuna Bhatti, Church Gate, Colaba, Cuffe Parade, Cumballa Hill, Currey Road, Dadar East, Dadar West, Dahanu Road, Dahisar East, Dahisar West, Deonar, Dharavi, Dombivli West, Dongri, Elphinstone Road, Fort, G T B Nagar, Gamdevi, Gandhi Nagar, Ghatkopar East, Ghatkopar West, Girgaon, Golibar, Goregaon East, Goregaon West, Govandi, Grant Road East, Grant Road West, Haji Ali, J B Nagar, Jacob Circle, Jogeshwari East, Juhu, Juhu Tara Road, Kalbadevi, Kalina, Kandivali East, Kandivali West, Kanjurmarg, Kashimira, Kemps Corner, Khan Abdul Gafar Road, Khar East, LOCALITY, Khar West, Kharodi, Khetwadi, Kurla East, LBS Marg, Lal Baug, Kurla West, Link Road, Linking Road, Lokhandwala, Lower Parel, Mahalaxmi, Senapati Bapat Marg, Malad East, Malad West, Mandapeshwar, Mankhurd, Marine Lines, Marol, Masjid Bunder, Matunga East, Matunga West, Mazgaon, Mira Bhayandar, Mira Road, Mulund East, Mulund West, Mumbai Central, Nahur East, Naigaon East, Naigaon West, Nalasopara East, Nalasopara West, Nariman Point, Navghar Road, Nehru Nagar, Nehru Road, Mandvi, Opera House, Orlem Malad, Oshiwara, Pali Hill, Parel, Peddar Road, Poonam Nagar, Powai, Prabhadevi, Pydhonie, Raigad, S V Road, Sakinaka, Santacruz East, Santacruz West, Sewri, Shastri Nagar, Shivaji Park, Sion East, Sion West, Tardeo, Thakurdwar, Tilak Nagar, Trombay, Tulsiwadi, Vakola, Veera Desai Road, Versova, Vidya Nagari, Vidyavihar, Vijay Nagar, Vikhroli East, Vikhroli West, Vile Parle East, Vile Parle West, Virar East, Virar West, Wadala East, LOCALITY, Wadala West, Walkeshwar, Warden Road, Western Express Highway, Worli, Yari Road, Jogeshwari West, Kalyan West, Karjat, Kasara, Upper Parel, Vasai West, Vasai East, Vikramgad, Mumbai – Nasik Highway, Ambivali, Sahar, Madh, Triveni Nagar, Prabhu Ali, Chinchpada, Bhadane, Neral, Nahur West, Samat Nagar, Sarvodaya Nagar, MHADA Colony, Chedda Nagar, Shivaji Nagar, Beverly Park, Naya Nagar, Govind Nagar, Yogi Jawraj Nagar, IC Colony, Kanti Park, Dindoshi, Evershine Nagar, Chikuwadi, Malvani, Royal Palms, Gokuldam, Narayan Patil Wadi, Upper Worli, Umerkhadi, Nagpada, Ramnagar, Alibag, Gulmohar Road, Murbad Road, Titwala, Khadakpada, Kanakia Road, Saralgoan, Ambernath, Khandas Road, Malabar Hill, Ulhasnagar, Saravali, Palghar, Jawhar, Khandale, Bandra Kurla Complex, Andheri-Kurla Road, Mahavir Nagar, V P ROAD, Kolad, Vitthalwadi, Vasai Road, Carter Road, Murbad, Shahapur, Badlapur East, Ghera Sudhagad, Mahad, Lonere, Roha, LOCALITY, Uttan, Vasai-Nallasopara Link Road, Harihareshwar, Kalyan East, Murbad Karjat Road, Shahad, Badlapur West, Kalher, Dahanu, Bhivpuri, Atgaon, Kalyan-Shil Road, Dombivli East, Gaibi Nagar, Agashi, Thakurli, Navapada, Sir JJ Road, Vangani, Murud, Pali, Gorai, Talasari, Nagothane, Khardi, Kamatghar, Mahim, Khodala, Manori, Antop Hill, Mulund Colony, LBS Marg-Mulund, Kanjurmarg East, Kannamwar Nagar, Panth Nagar, barve Nagar, chirag Nagar, vidyavihar West, vidyavihar East, postal Colony, Jai Ambe Nagar, Sindhi Society, Borla, Ghatla, chembur Colony, Sahakar Nagar, kidwai Nagar, sewri West, Ambernath East, Ambernath West, Manor, Vehloli, Vindhane, Boraj, Umroli, Nagaon, Dohole, Shelu, Sakawar, Gokuldham Colony, Magathane, Ghodbunder, Netaji Nagar, Best Nagar, Kajupada, Dhamote, Kharbao, Anand park, Kopargaon, Matunga, Govandi East, Hariyali, Tungareshwar, Tagore Nagar

Loyalty marketing, Loyalty marketing Outsourcing firm, Loyalty marketing Outsourcing firm , Loyalty marketing Outsourcing firm Kanakia Road mumbai,Kanakia Road,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Loyalty marketing Outsourcing firm Kanakia Road mumbai | leaflet distribution Outsourcing firm | Local Marketing Outsourcing firm

December 14, 2019December 14, 2019dilipfulcrum

Fulcrum Marketing is a strategic Loyalty marketing Outsourcing firm Kanakia Road mumbai . Our team of marketing consultants also specialise in marketing planning and Loyalty marketing for all types of business of any size.

Loyalty marketing Outsourcing firm Kanakia Road mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising

Choosing the Right Marketing Agency:

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

Loyalty marketing Outsourcing firm Kanakia Road mumbai

SALES METHODOLOGIES

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

Depth Theory

Step process

Loyalty marketing Outsourcing firm Kanakia Road mumbai

communication and Loyalty marketing management

A higher Return on Investment (ROI)
Reaching more of your target audience
Reduced costs for Loyalty marketing
Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Loyalty marketing Strategy

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Loyalty marketing Outsourcing firm Kanakia Road mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing :

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing:

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Kanakia Road, mumbai

In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).

Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.

Demographics:

All Localities in Mumbai

Loyalty marketingOutsourcing firm Maharashtra

Mumbai City

mumbai-suburban

Loyalty marketing Outsourcing firm Thane

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Local Marketing | leaflet distribution | Loyalty marketing Outsourcing firm Wakad Pune

December 14, 2019December 14, 2019dilipfulcrum

Loyalty marketing Outsourcing firm Wakad Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Loyalty marketing Outsourcing firm Wakad Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

What is the long term future for your business?
Where should you be heading and how are you going to get there?

communication and Loyalty marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Loyalty marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment (ROI)
Reaching more of your target audience
Reduced costs for Loyalty marketing
Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Loyalty marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Loyalty marketing Outsourcing firm Wakad Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Loyalty marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

Marketing Execution – Plan, Execute, Track, Measure

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Loyalty marketing Outsourcing firm Wakad Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing :

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing:

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Loyalty marketing

Loyalty marketing Outsourcing firm Wakad Pune

Loyalty marketing | Loyalty marketing Outsourcing firm Wakad Pune

Wakad , Pune

Overview

Connectivity

It enjoys excellent connectivity to Pune International Airport which is at a driving distance of 21.7 km via Aundh-Wakad Road/Hinjewadi-Aundh Road.

Infotech and Biotechnology park at Hinjewadi close to in the Pune-Mumbai Expressway (west) have played major role in the phenomenal growth of Wakad.

Located close to the Mumbai-Pune Expressway, Nashik Phata-Wakad, Aundh-Ravet and Kalewadi Alandi road, Wakad enjoys great connectivity with nearby areas.

Proposed & Planned Infra
Proposed Bus Rapid Transit (BRT) system for Wakad.

Employment hubs near Wakad
Rajiv Gandhi InfoTech Park (Approx 7 km)

DLF Akruti IT Park (Approx 10 km)

Panchshil Tech Park (Approx 4 km)

International Tech Park (Approx 9 km)

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Loyalty Card Outsourcing firm Wakad Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad

Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta

Hadapsar
Balewadi

Loyalty marketing, Loyalty marketing Outsourcing firm, Loyalty marketing Outsourcing firm Wakad, Loyalty marketing Outsourcing firm Wakad Pune

modern trade marketing Work | Loyalty marketing Outsourcing firm Cavel

August 26, 2019August 26, 2019dilipfulcrum

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing Work | Loyalty marketing Outsourcing firm Cavel

Ethics in Sales and Sales Management

13.4 Ethics in Sales and Sales Management

Learning Objectives

Compare and contrast common ethical challenges facing salespeople and sales managers.
Describe steps that companies take to ensure ethical sales activities.

When faced with an opportunity to exaggerate in job interviews, who would exaggerate more: professors, politicians, preachers, or salespeople? Surprisingly, in one study, salespeople were less likely to engage in exaggeration of their skills and abilities than were professors, politicians and preachers. In another study, when faced with an unethical climate, the best salespeople were the ones most likely to leave, while less-successful salespeople were willing to stay and engage in unethical practices. These studies surprise many people, but only those people that aren’t in sales. Most salespeople are scrupulously ethical and, like Ted Schulte mentioned at the start of the chapter, they are in sales because they really enjoy working to help people solve problems.

Common Ethical Issues for Salespeople

What are the most common ethical issues facing salespeople? Many of the most common situations you could face as a salesperson involve issues such as the following:

A customer asking for information about one of their competitors, who happens to be one of your customers
Deciding how much to spend on holiday season gifts for your customers
A buyer asking for something special, which you could easily provide, but aren’t supposed to give away
Deciding to play golf on a nice day, since no one knows if you are actually at work or not

Let’s examine each of the issues. In the first issue, a customer owns the information about their business. The salesperson may hold that information, such as how many cases of the product they purchase or who their customers are, but that salesperson does not have the right to share that information with the customer’s competitor. In many instances, a buyer may ask the seller to sign a nondisclosure agreement because, in order to serve the buyer, the seller will gain access to important private information about that buyer. But even if there is no nondisclosure agreement, courts are likely to agree with the buyer that the seller has an obligation to protect the buyer’s information.

In the second issue, the concern is whether the gift is so extravagant that it is considered a bribe. In some companies, such as IBM and Walmart, buyers are not allowed to accept so much as a free cup of coffee from a seller. These companies do not allow their buyers to receive promotional items such as a pen or coffee cup with the seller’s logo on it because they want every vendor to have free access to sales opportunities and earn the business on their merits, not their freebies. Many buyers would question the motives of a salesperson giving too large a gift. Most salespeople agree that lavish entertainment and gifts are becoming less important in business because decision makers know these add to the costs of doing business and they’d rather get a better price than be entertained.

Figure 13.12

Lavish gifts like this watch may be nice, but many buyers will consider it too lavish and wonder about the salesperson’s motives.

Robynlou Kavanagh – Expensive Time – CC BY 2.0.

The third issue is tough for salespeople because there are two factors involved: a possible violation of company policy and providing an unfair advantage to one customer. Customers may not know that their special request could get the salesperson in trouble and the request may be reasonable, just against company policy. In that instance, the salesperson should not follow through on the request, though it might make sense to see if the policy can be changed. The second factor, though, is a bit more difficult because the request can be unfair to other customers, and may cause legal problems. As long as the special request can be provided to anyone who asks for it, no law is broken. What if the special request is for a discount? Pricing discrimination laws could come into play if such a discount is not made available to all who ask. What if the request isn’t illegal, but other customers find out and get upset that they weren’t offered the same benefit? Then the salesperson may get a reputation for being untrustworthy.

In the final issue, the question is whether the salesperson is cheating the company out of time and effort. Some argue that a salesperson who is paid straight commission (paid by the sale) is not stealing anything from the company, but others argue that even in that instance, the company is being deprived of possible sales that would be gained if the salesperson was working.

Figure 13.13

Even though it is a beautiful day for golf, a salesperson who takes time away from the job is stealing time from the company, and losing sales opportunities as well. Taking a customer to play may be a different story; such a game may be a time to strengthen a relationship, as long as the customer does not feel manipulated or obligated.

Companygolflessons – golf swing 2 – CC BY 2.0.

These are not the only issues that salespeople face. In the United States, two basic principles of business are that everyone should have an equal opportunity to earn business, and the customer remains free to make a choice. Manipulation, a form of unethical sales behavior, unfairly reduces or eliminates a buyer’s ability or opportunity to make a choice. Persuasion, on the other hand, may influence a buyer’s decision, but the decision remains the buyer’s. Manipulation can include misrepresentation, or claiming a product does something it doesn’t, but it can also include withholding important information, using hard-sell tactics, and other unfair sales tactics.

However, as mentioned earlier, salespeople tend to be ethical people. The use of manipulative sales tactics is actually pretty rare.

Company Safeguards

Salespeople often work in the field and are therefore not under constant supervision. Even inside salespeople may be able to get away with less than ethical behavior as no supervisor can watch or hear everything. So how do companies manage ethical practices?

The first step is to develop policies based on the company’s mission and values (recall these from Chapter 2 “Strategic Planning”) that describe what is acceptable and what is not. Good ethical policies not only list or describe appropriate and inappropriate behaviors; they also describe the underlying principles. Not all ethical dilemmas can be listed in a policy, so by detailing the principles and values that make up the reasoning behind the policies, salespeople and sales managers will be more prepared to respond appropriately.

Codes of ethics, or ethics policies, can be pretty detailed. Shell’s ethics policy, for example, is a book over twenty pages long! Not only do these cover how salespeople (and other company representatives) should interact with customers, they also detail how employees should treat each other and how the company’s vendors should be treated. (To see an example of a brief code of ethics for salespeople, visit Sales and Marketing Executives International’s Web site, http://www.smei.org/displaycommon.cfm?an=1&subarticlenbr=16.)

A good second step is to train all salespeople and sales managers on the policy. One reason for such training is to secure greater support and application of the policy, but another reason is that, should a salesperson engage in an unethical or illegal activity, the company is protected. The Federal Sentencing Guidelines (FSG) were first developed in 1987 and then updated in 2007, and specify what happens to companies when employees commit breaches of ethics. Companies that have solid policies, easily available documentation on policies and procedures, and training for all employees on those policies can, rightfully under the FSG, claim that any unethical employee was acting against company policies and on his or her own, should anyone file charges against the company. Solid policies and employee training can then be used as a defense against such charges, and the company would not be held liable.

Yet training alone is insufficient. The company must also enforce the policy and have procedures in place that make enforcement possible. For example, a company should have a mechanism for reporting unethical activity in a way that protects the person making the report. Many companies have anonymous message boxes that enable an employee to report unethical activity. One similar and common practice is to have an ethics office, charged with investigating any complaints. The FSG requires that companies also have internal auditing procedures to ensure that misconduct can be detected.

Note that these codes of ethics, the FSG, and the policies and procedures affect all employees. These were not created just because of salespeople. Marketers have faced ethics challenges in how claims are made in advertising, while supply chain managers have encountered dilemmas in dealing ethically with vendors. Managers, in any area of the firm, encounter challenges regarding equal opportunity and creating an appropriately professional work environment.

Challenges Facing Sales Managers

Sales managers face the same challenges in managing salespeople that all managers face. These include ensuring that hiring, compensation, and other management practices are not discriminatory; that sexual harassment finds no home in the workplace; and that employees are treated with dignity and respect.

Other challenges may arise, though. For example, salespeople have to be in front of customers when customers are available. Earlier, we discussed how the number of calls made can impact a salesperson’s success. So should a sales manager schedule all training sessions on weekends, when buyers are at home and not available for sales calls? Does the answer to that question change if the salesperson is paid a salary or a commission?

Recently, one sales manager reported a customer who said he did not want Muslims calling on him. Another sales manager said when she and her salesperson (another woman) sat down with a buyer (a male), the buyer had pornography on his computer monitor. Do those sales managers assign new salespeople to the accounts? Or do they “fire” the customer? If the customer was to be fired, the salesperson would lose commission. Yet in both instances, the managers said they fired the customer, an action that both salespeople were happy with, and they were reassured that the loss of the sale wouldn’t be held against them. The loss of the commission was worth it.

In sales, several laws apply that also apply in other areas of marketing but are more prominent in sales. For example, the Uniform Commercial Code (UCC) determines when a sale is a sale. Typically, a sale is a sale when the product is delivered and accepted by the buyer. In most instances, the customer can cancel the order with no penalty unless accepted. Sales managers have to be aware of such laws in order to avoid creating policies that can be illegal.

Laws that affect sales operations include pricing discrimination, which we discuss in Chapter 15 “Price, the Only Revenue Generator”, and privacy laws, discussed earlier. In addition, laws regarding hiring practices, workplace safety, and others can affect sales managers. If global sales situations arise, the Federal Corrupt Practices Act—which prohibits bribery and other practices that might be culturally acceptable elsewhere but that are illegal in the United States—comes into play.

For these reasons, sales managers should develop close working relationships with the human resources department. These professionals, along with the legal department, are charged with staying abreast of legal changes that influence management practice.

Key Takeaway

Salespeople are, for the most part, caring, ethical professionals. They do face unique ethical challenges because of their job, including how to handle unethical requests from customers and making sure that they know and follow all company policies for interacting with customers. American salespeople have the added constraint that what’s illegal in the United States is illegal for them in other countries because of the Foreign Corrupt Practices Act, even if the behavior in question is acceptable to those countries’ laws and practices.

Sales managers have all the usual management concerns, such as fair hiring practices. According to the Federal Sentencing Guidelines, managers also have to develop policies and practices that codify ethical behaviors, train salespeople on the ethics policies, and ensure that the policies are followed. In addition, sales managers have to be aware of laws such as the Universal Commercial Code and others that govern sales transactions.

Review Questions

Do salespeople deserve the image or negative stereotype? Why or why not?
Do ethics get in the way of success in sales? Why or why not?
What safeguards do companies enact to ensure ethical behavior among salespeople and sales managers?

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August 26, 2019August 26, 2019dilipfulcrum

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Learning from Retail – Is it a Store or an Ad or an Exhibit?

How about ROI? Maybe we need to throw out ROI – for a moment at least and rethink the rationale for exhibiting. What if the rationale is to make your exhibit a gathering space for your company fans – kind of a branded town square. Provide education and other value-added services that build your relationship with your customers. Sometimes warm and fuzzy beats ROI – in the long term anyway.
Think of the largest fan zone for technology: The Consumer Electronics Show. Here many of the larger brands have long adopted the Exhibit-as-Experience concept. Hardly able to move in the crowded exhibit space, you feel part of a brand community – maybe without even interacting with anyone from the exhibiting company. Yet it was cool and memorable.

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August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing Campaigns | modern trade marketing Work in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

6 Promotions Pitfalls to Avoid

1. Making the promotion too complex

Keep your promotion easy for consumers (and you, too!) to understand. Consumers will be more inclined to engage with your brand if participation is simple. Keeping the entry process straightforward also helps in efficient capturing, handling, and processing of consumer data. Keep official rules and communications clear and concise for easy understanding by consumers.

2. Thinking on a single communication level

Sales promotions can lift sales in a short period of time. To achieve optimum results and ROI, make sure you are utilizing all of the communication channels available to you. Traditional and social media combined with online and mobile communications provide a robust, integrated way of connecting with consumers, which encourages them to interact with your brand.

3. Neglecting to set benchmarks

Create a timeline and identify key success points to help keep each part of the program on track. Pre-determining benchmarks for success sets you up to better measure the promotion’s effectiveness.

4. Not making the promotion relevant

A promotion must be relevant to consumers if it’s going to succeed. Make sure you are targeting the right audience with not only your promotional message but also the communication channels you use to convey it. And offer incentives for engagement that are truly compelling to that particular audience. If a consumer feels that the brand connects with them and they are receiving value from the brand, they will keep the brand top of mind.

5. Assuming your promotion is fraud-tight

Don’t assume that your promotion—including entry collection, data protection, and official rules—isn’t subject to fraud. Many consumers will go to extreme lengths to win large prizes. These people spend a great deal of time and effort evaluating every method they could possibly use to gain advantage (usually unfair) in a sales promotion. Make sure your entry methods have been tested appropriately prior to launch, ensure your data collection protocol is air-tight, and write official rules that are clear, concise, and leave no room for interpretation.

6. Doing nothing with the data

The promotion’s value to a brand doesn’t have to end when the campaign wraps. Data collected through a promotion can be very valuable. Brands can use data collected from promotions to communicate with consumers (if they agree, of course) to remind them about the brand and encourage continued engagement. Promotions data can also be analyzed to determine key learnings for future campaigns, such as areas for potential growth.

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marketing Recruiters in Ghatkopar

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Ghatkopar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Recruiters in Ghatkopar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing Recruiters in Ghatkopar

Implementing Experiential Marketing Campaigns

1.) Use your activation as a content opportunity for your brand

You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself.

2.) Let consumers experience your work with Experiential Marketing Activations

This is beginning giving them a better idea of who you are, what you do and how you do it. If you think that your brand can be stronger once it’s been experienced first hang, use Experiential as your opportunity to give potential customers a taste.

3.) Cut through the traditional marketing noise with Experiential Marketing

Creative, Authentic, and Original are words that come to mind when thinking of Experiential Marketing. Use all mediums available including Snapchat, Instagram, Twitter, YouTube and Facebook to broadcast your event and increase the impressions.

4.) Facilitate Authentic Interactions with Consumers Using Experiential Marketing

Having a product in the consumer’s hand is one of the best ways to get them to remember your product and generate brand loyalty. When we engage with individuals on a one-on-one level, in-person, they spend more time with your brand, your product and your message, creating a stream of brand advocates.

5.) Take the opportunity to do some Product Sampling at your Experiential Activat

6.) Action begets action in Experiential

Experiential Marketing leaves impressions with consumers and provides insight and opportunity for amplification on multiple marketing channels.

7.) Live experiences create positive feelings which set the stage for word-of-mouth sharing

8.) Build a two-way conversation with consumers

Engagement marketing and experiential are all built around the idea of encouraging consumers to participate and engage. This helps allow your marketing to evolve and improve, allowing consumers to provide insight and opinion on your products and services.

9.) See Bigger Results From Your Marketing Campaign

Success often takes risks, and if you want to see great results you need to think big and pursue your ideas.

10.) Experiential Marketing is fun.

Experiential Marketing is fun. It can take you out of your office, your comfort zone and teach you new things about your customers and team. Go ahead and try some experiential marketing for your brand today.

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Loyalty marketing Outsourcing firm in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Loyalty marketing Outsourcing firm in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

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DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Loyalty marketing Outsourcing firm in mumbai

Implementing Experiential Marketing Campaigns

1.) Use your activation as a content opportunity for your brand

You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself.

2.) Let consumers experience your work with Experiential Marketing Activations

3.) Cut through the traditional marketing noise with Experiential Marketing

4.) Facilitate Authentic Interactions with Consumers Using Experiential Marketing

5.) Take the opportunity to do some Product Sampling at your Experiential Activat

6.) Action begets action in Experiential

Experiential Marketing leaves impressions with consumers and provides insight and opportunity for amplification on multiple marketing channels.

7.) Live experiences create positive feelings which set the stage for word-of-mouth sharing

8.) Build a two-way conversation with consumers

9.) See Bigger Results From Your Marketing Campaign

Success often takes risks, and if you want to see great results you need to think big and pursue your ideas.

10.) Experiential Marketing is fun.

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marketing firm in talegaon

November 27, 2018November 27, 2018dilipfulcrum

Marketing and Sales companies marketing firm in talegaon with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Implementing Experiential Marketing Campaigns

1.) Use your activation as a content opportunity for your brand

You’re creating compelling content which can be shared throughout marketing channels and live on far past the event or activation itself.

2.) Let consumers experience your work with Experiential Marketing Activations

3.) Cut through the traditional marketing noise with Experiential Marketing

4.) Facilitate Authentic Interactions with Consumers Using Experiential Marketing

5.) Take the opportunity to do some Product Sampling at your Experiential Activat

6.) Action begets action in Experiential

Experiential Marketing leaves impressions with consumers and provides insight and opportunity for amplification on multiple marketing channels.

7.) Live experiences create positive feelings which set the stage for word-of-mouth sharing

8.) Build a two-way conversation with consumers

9.) See Bigger Results From Your Marketing Campaign

Success often takes risks, and if you want to see great results you need to think big and pursue your ideas.

10.) Experiential Marketing is fun.

marketing firm in talegaon

YAVATMAL, Loyalty marketing Outsourcing firm, Fieldwork Marketing, Loyalty marketing Outsourcing firm in pune, Market selling sales, local selling experiential, engagement Experiential, campus branding experiential, RWA branding experiential, Market branding experiential,

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Loyalty marketing Outsourcing firm Wakad Pune

MARKETING STRATEGY

SALES METHODOLOGIES

communication and Loyalty marketing management

Implementing a Loyalty marketing Strategy

Loyalty marketing Strategy and Planning

Implement your marketing plan

Door to Door Marketing Strategy

Perfect your Pitch

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Create your marketing strategy

Write a marketing execution plan

Marketing on a tight budget

Marketing your business in Pune

Wakad Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Call Us :-08433772261 Email:- info@fulcrumresources.co.in

Wakad Pune

B2B Marketing:

Face To Face Marketing :

Product Sampling :

Dealer Marketing:

Direct Marketing:

Guerrilla Marketing:

Retail Marketing:

Direct Selling :

Door To Door Marketing :

Product Demonstrations:

Marketing Plan and Marketing Strategy

Loyalty marketing | Loyalty marketing Outsourcing firm Wakad Pune

Wakad , Pune

Loyalty marketing Outsourcing firm Wakad Pune

Loyalty marketing Outsourcing firm Wakad Pune

Loyalty marketing, Loyalty marketing Outsourcing firm, Loyalty marketing Outsourcing firm Wakad, Loyalty marketing Outsourcing firm Wakad Pune, Wakad, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Loyalty marketing Outsourcing firm Kanakia Road

MARKETING STRATEGY

SALES METHODOLOGIES

communication and Loyalty marketing management

Implementing a Loyalty marketing Strategy

Loyalty marketing Strategy and Planning

Implement your marketing plan

Door to Door Marketing Strategy

Door to Door Marketing Plan

Create your marketing strategy

Write a marketing execution plan

Marketing on a tight budget

Marketing your business in Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Call Us :-08433772261 Email:- info@fulcrumresources.co.in

Kanakia Road, mumbai

brand management agency

B2B Marketing:

Face To Face Marketing :

Product Sampling :

Dealer Marketing:

Direct Marketing:

Guerrilla Marketing:

Retail Marketing:

Direct Selling :

Door To Door Marketing :

Product Demonstrations:

Marketing Plan and Marketing Strategy

Loyalty marketing Outsourcing firm mumbai

Kanakia Road, mumbai

Loyalty marketing, Loyalty marketing Outsourcing firm, Loyalty marketing Outsourcing firm , Loyalty marketing Outsourcing firm Kanakia Road mumbai,Kanakia Road,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Loyalty marketing Outsourcing firm Kanakia Road mumbai

MARKETING STRATEGY

Loyalty marketing Outsourcing firm Kanakia Road mumbai

SALES METHODOLOGIES

Loyalty marketing Outsourcing firm Kanakia Road mumbai

communication and Loyalty marketing management

Implementing a Loyalty marketing Strategy

Loyalty marketing Strategy and Planning

Implement your marketing plan

Create your marketing strategy

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Call Us :-08433772261
Email:- info@fulcrumresources.co.in