Tag: Marketing company

Door to Door Marketing Strategy | Door to Door Marketing Plan | Marketing company Alandi Pune

Marketing company Alandi Pune

Fulcrum Marketing is a strategic Marketing company Alandi Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing company Alandi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing company Alandi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Alandi Pune

Marketing company Alandi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Alandi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing company Alandi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Marketing | Marketing company Alandi Pune

Alandi ,  Pune

Alandi is a town and a municipal council situated in the north of Pune district. It comes under the jurisdiction of Pune Metropolitan Regional Development Authority (PMRDA). Alandi is close to the cities of Pune and Pimpri-Chinchwad and belongs to the Pune Metropolitan Area. The famous Indrayani River is passing through the centre of the locality. It is a Perennial River, and bathing in the river has special significance for pilgrims to Alandi. Since Alandi is a major place of pilgrimage, the economy of the town revolves around that activity. Although the major festivals are held only twice a year, pilgrims from all over Maharashtra come to Alandi throughout the year. It is situated 22.7 km away from Pune city. It is an area with great potential for investment. Other prominent localities situated close to it are Charholi Khurd, Charholi Budruk, Moshi, Chimbali, Bhosari etc. Thakur Vasti, Gharkul, Dudulgaon, Dhayarkar Wadi, Kale Colony, Indrayani Nagar, Vahile Nagar, Bidkar Vada, Anandgram Society, Kate Nagar Colony come under Alandi. Earlier, Alandi was known as only a religious town but is gradually gaining popularity for infrastructural and economic developments. A number of roads such as Alandi Road, Dehu-Alandi Road, Chimbali Road, Alandi-Markal Road, Alandi-Vadgaon Road are passing through the locality. Dehu-Alandi Road is the major road which further links Alandi with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people because of the town’s association with the 13th century Varkari Saint Dnyaneshwar. Being a rural place, farming is still an important part of the economy. Traditionally, Groundnut cultivation has been important around Alandi. Some of the premier residential projects in Alandi include Goyal Shree Ganesh Galaxy, Ravi Kiran Phase 1, R K Lunkad Alankapuram II, Triaa Punyavaastu, Arihant Kate Estate, Tanish Vatika among others.

Alandi is a town and a municipal council situated in the north of Pune district. It comes under the jurisdiction of Pune Metropolitan Regional Development Authority (PMRDA). Alandi is close to the cities of Pune and Pimpri-Chinchwad and belongs to the Pune Metropolitan Area. The famous Indrayani River is passing through the centre of the locality. It is a Perennial River, and bathing in the river has special significance for pilgrims to Alandi. Since Alandi is a major place of pilgrimage, the economy of the town revolves around that activity. Although the major festivals are held only twice a year, pilgrims from all over Maharashtra come to Alandi throughout the year. It is situated 22.7 km away from Pune city. It is an area with great potential for investment. Other prominent localities situated close to it are Charholi Khurd, Charholi Budruk, Moshi, Chimbali, Bhosari etc. Thakur Vasti, Gharkul, Dudulgaon, Dhayarkar Wadi, Kale Colony, Indrayani Nagar, Vahile Nagar, Bidkar Vada, Anandgram Society, Kate Nagar Colony come under Alandi. Earlier, Alandi was known as only a religious town but is gradually gaining popularity for infrastructural and economic developments. A number of roads such as Alandi Road, Dehu-Alandi Road, Chimbali Road, Alandi-Markal Road, Alandi-Vadgaon Road are passing through the locality. Dehu-Alandi Road is the major road which further links Alandi with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people because of the town’s association with the 13th century Varkari Saint Dnyaneshwar. Being a rural place, farming is still an important part of the economy. Traditionally, Groundnut cultivation has been important around Alandi. Some of the premier residential projects in Alandi include Goyal Shree Ganesh Galaxy, Ravi Kiran Phase 1, R K Lunkad Alankapuram II, Triaa Punyavaastu, Arihant Kate Estate, Tanish Vatika among others.

Connectivity

The 15 km long Dehu- Road connecting the pilgrimage centers of Alandi and Dehu is being widened. These roads connect Alandi to main city areas such as Hinjewadi, Moshi, Chikhali, Aundh and Vishrantwadi.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Charholi Road.
Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
A number of major roads and highways such as the Nashik Phata Flyover, Ring Road and Mumbai – Pune Highway are being built or expanded.
Pune-Alandi Road is one of the important roads passing through PCMC limits linking Pune with Alandi.

Factors for past growth
A number of local people commuted to city of Pune and Industrial areas around Pimpri for employment. The close proximity to these places also has attracted new immigrants to the town who can not afford to live in the more expensive Pune.
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi.

Proposed & Planned Infrastructure
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase. This road will pass through the villages of Moshi, Talawade and Dudulgaon and will connect two pilgrimage centres of Alandi and Dehu.
Under-construction of two roads by the Pimpri Chinchwad Municipal Corporation in Charholi to ensure better and quick connectivity to the Lohegaon Airport.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.
PMRDA has also taken up major infrastructural projects such as the 128 km Ring-Road, a 23 km long Metro line, and 20 town planning schemes to help develop Pune region as an investment hub.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi offers very good social infrastructure to its residents. Some of the reputed schools in Alandi include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in the Alandi include the Gangotri Hospital, Accord SDH Hospital, PCMC Hospital, Lotus Multispeciality Hospital, Ashtvinayak Hospital Pune, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Marketing company Alandi Pune

Marketing company Alandi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing company, Marketing company Alandi, Marketing company Alandi Pune, Alandi, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Door Hanger Distribution | Field marketing | Marketing company Alandi Pune

Marketing company Alandi Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Marketing company Alandi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing company Alandi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing company Alandi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Marketing company Alandi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Marketing 

Marketing company Alandi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing | Marketing company Alandi Pune

Alandi ,  Pune

Alandi is a town and a municipal council situated in the north of Pune district. It comes under the jurisdiction of Pune Metropolitan Regional Development Authority (PMRDA). Alandi is close to the cities of Pune and Pimpri-Chinchwad and belongs to the Pune Metropolitan Area. The famous Indrayani River is passing through the centre of the locality. It is a Perennial River, and bathing in the river has special significance for pilgrims to Alandi. Since Alandi is a major place of pilgrimage, the economy of the town revolves around that activity. Although the major festivals are held only twice a year, pilgrims from all over Maharashtra come to Alandi throughout the year. It is situated 22.7 km away from Pune city. It is an area with great potential for investment. Other prominent localities situated close to it are Charholi Khurd, Charholi Budruk, Moshi, Chimbali, Bhosari etc. Thakur Vasti, Gharkul, Dudulgaon, Dhayarkar Wadi, Kale Colony, Indrayani Nagar, Vahile Nagar, Bidkar Vada, Anandgram Society, Kate Nagar Colony come under Alandi. Earlier, Alandi was known as only a religious town but is gradually gaining popularity for infrastructural and economic developments. A number of roads such as Alandi Road, Dehu-Alandi Road, Chimbali Road, Alandi-Markal Road, Alandi-Vadgaon Road are passing through the locality. Dehu-Alandi Road is the major road which further links Alandi with Pune-Nashik Highway (NH 60). Alandi is one of the most well known places of pilgrimage for Hindu Marathi people because of the town’s association with the 13th century Varkari Saint Dnyaneshwar. Being a rural place, farming is still an important part of the economy. Traditionally, Groundnut cultivation has been important around Alandi. Some of the premier residential projects in Alandi include Goyal Shree Ganesh Galaxy, Ravi Kiran Phase 1, R K Lunkad Alankapuram II, Triaa Punyavaastu, Arihant Kate Estate, Tanish Vatika among others.

Connectivity

The 15 km long Dehu- Road connecting the pilgrimage centers of Alandi and Dehu is being widened. These roads connect Alandi to main city areas such as Hinjewadi, Moshi, Chikhali, Aundh and Vishrantwadi.

It enjoys excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Charholi Road.

Akurdi, Chinchwad, Pimpri, Kasarwadi are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Alandi, situated at a distance of 15.5 km via Spine Road.
A number of major roads and highways such as the Nashik Phata Flyover, Ring Road and Mumbai – Pune Highway are being built or expanded.
Pune-Alandi Road is one of the important roads passing through PCMC limits linking Pune with Alandi.

Factors for past growth
A number of local people commuted to city of Pune and Industrial areas around Pimpri for employment. The close proximity to these places also has attracted new immigrants to the town who can not afford to live in the more expensive Pune.
Alandi now has a few big IT parks and industrial areas. This accessibility makes it a preferred residential area for working professionals. Some of these offices include Tata Communications (VSNL), Commerzone and Talwade. The key industrial areas around are MIDC-Bhosari, PCMC and Markal. As a result, there has been a surge in the demand for residential apartments in Alandi.

Proposed & Planned Infrastructure
The locality has planned to develop the 15 km long Dehu- Road which will be widened in two phases. The 8.25 km stretch from Dehu Village to Moshi-Jadhavwadi border will be constructed first while the 6.8 km stretch from Moshi-Jadhavwadi border to Alandi village will be developed in the second phase. This road will pass through the villages of Moshi, Talawade and Dudulgaon and will connect two pilgrimage centres of Alandi and Dehu.
Under-construction of two roads by the Pimpri Chinchwad Municipal Corporation in Charholi to ensure better and quick connectivity to the Lohegaon Airport.
Under-construction 10.5km BRTS corridor from Kalewadi Phata to Dehu Alandi Road.
PMRDA has also taken up major infrastructural projects such as the 128 km Ring-Road, a 23 km long Metro line, and 20 town planning schemes to help develop Pune region as an investment hub.

Employment hubs near Alandi
Talawade MIDC IT Park
Reliance Corporate IT park Limited
Software Technology Parks of India
Pune IT Park
Weikfield IT Info Park

Infra development (Social & Physical)
Alandi offers very good social infrastructure to its residents. Some of the reputed schools in Alandi include Aditya English School, Oxford English School, Jayashree School, Kidz Paradise School, Freedom Park School, Shri Pandurang Appagi Kale Primary School, Smt Bhimabai Sopanrao Upadhye English School among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in the Alandi include the Gangotri Hospital, Accord SDH Hospital, PCMC Hospital, Lotus Multispeciality Hospital, Ashtvinayak Hospital Pune, Anand Hospital, Pritam Hospital to name a few.
The shopping needs of the residents are catered by nearby malls such as Diagonal Mall, Progress Natural Mall, City One Mall, Central Mall, Premier Plaza Mall etc.

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Marketing company Alandi Pune

h2h selling company Alandi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Marketing, Marketing company, Marketing company Alandi, Marketing company Alandi Pune

door to door marketing company | Marketing company in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing company | Marketing company in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Dedicated Marketing Team

For manufacturers that require their own fieldmarketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus.
Synergised

Our syndicated team provides a commercially viable solution many of India’s best loved brands.

And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our brands’ availability in a substantial number of outlets, ensuring that you showcase a consistent brand presence across hundreds of locations.
Customised

Our customised solutions deliver highly customised, strategic field marketing solutions that suit each client’s unique set of business circumstances.

With a depth and breadth of expertise and experience across a range of channels, categories and related services, ourr Customised Field Marketing team offers tailor made field marketing applications.”

 

Field Marketing

Optimise shelf health. Increase Sales. Grow Market Share.
Our route-to-market teams are tasked with the efficient implementation of point of purchase strategy, partnering with our clients to sell more and increase market share. From aggressively increasing sales, to building, activating and energising brands, we’re there to make certain that our clients stand out from the crowds; that their products are in stock, on shelf, all the time.

Our route-to-market solutions include:

Dedicated, synergised and customised sales & merchandising services across all channels and categories
Trade marketing
Promotional implementation and off-shelf displays
Planogram implementation & resets
Product recall and returns
Management of out of stocks
Retails systems enabling field intelligence
Order placement and queries
Category-specific fieldmarketing solutions
Channel-specific fieldmarketing solutions
Channel advisory services
Strategic fieldmarketing consulting
Training, development and knowledge transfer
To match our clients’ unique needs, we have three route-to-market options:”

marketing

 

door to door marketing company | Marketing company in pune

 

Marketing company, Retail Marketing, Local Marketing Program, Product marketing Agent, Fieldwork marketing consultant, retail marketing company, door to door marketing company, local marketing company, Feet On Street marketing company, school Marketing company, Theater Marketing company, hospital Marketing company , B To B marketing company , Flyer Delivery company, pune , mumbai

Marketing company btl marketing

Marketing company

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources.

Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI.

The steps we typically take when getting up to speed on your assignment

1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files.

2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls).

3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners.

4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale.

5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.

 

Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities.

Direct marketing program assessments
Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art
Test programs for B2C and B2B lead generation
Marketing planning and implementation
Database setup, planning and implementation
Conducting in-house brainstorming sessions
Proposal development for advertising agency direct response presentations
Face to face consulting to share direct marketing expertise
Total direct marketing program leadership

The Fulcrum compensation offers maximum flexibility for your projects.
Ad Hoc Basis

For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project.
By project

This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit.
Extended Term Agreement

If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year.

Subcontracted work

Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum.

Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work.
Creative development process

First, you tell us about the project and we give you an estimate.

With your approval, you will need to send us background information or put us in touch with people who can provide that information.

Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage.

With your feedback on our draft, we’ll provide a revised version of the creative.

How many revisions do you get?

We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3.

We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

marketing Outsourcing firm in Fort

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Outsourcing firm in Fort is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Outsourcing firm in Fort tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Outsourcing firm in Fort

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

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Marketing company in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Marketing company in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Marketing company in mumbai

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

B to C Marketing, Marketing company, Marketing company, Marketing company in pune, 1to1 Marketing, BTL marketing Promotions, BTL Campaigns, BTL activation branding, school activation branding, housing society activation branding, Mall activation branding, Marketing company in mumbai

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marketing agencies in katraj

Marketing and Sales companies marketing agencies in katraj with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

 

marketing agencies in katraj

 

B to C Marketing, Marketing company, 1to1 Marketing, Marketing company in pune, BTL marketing Promotions, BTL Campaigns, BTL activation branding, school activation branding, housing society activation branding, Mall activation branding,

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Marketing company in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Marketing company in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Marketing company in pune

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

B to C Marketing, Marketing company, Marketing company in pune, 1to1 Marketing, BTL marketing Promotions, BTL Campaigns, BTL activation branding, school activation branding, housing society activation branding, Mall activation branding

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