In my most recent post about marketing for manufacturing companies, I argued that one of the most important marketing functions is deciding what to make. Yesterday, as I was doing some research for my new book, I came across a couple of companies that are in good shape precisely because of what they make as opposed to how they make it. The first is American Lawn Mower of Shelbyville, Indiana. The company makes reel-style lawn mowers the type where the wheels are directly linked to the blades so that they cut the grass as you push them in front of you. (The very fact that I feel the need to explain this shows what a small niche were talking about.) Prior to World War II, there were about 50 companies in Indiana alone in the non-powered reel lawn mower business, but by the mid-1980s power mowers came to dominate the market. The management at American Lawn Mower toughed it out, however, and proved through vigorous sales efforts that a market for their products still existed. Today, the company dominates that market as the only American maker of reel mowers. The design hasnt really changed much since the company was founded in 1895. Whats changed is the way the mowers are marketed. How could a reel mower be more desirable than the powered variety? For starters, its not really about cutting grass. Its about getting exercise! Furthermore, reel mowers are the ideal eco-friendly machine. They dont use fuel, either directly or indirectly (in the case of electric lawn mowers). They dont generate smog and they have a zero carbon footprint. While these arguments may sound a bit silly, they sustain a $40 million market, where American Lawn Mower has the lions share. Another contrarian is writer/consultant David Allen of the David Allen Company. At a time when many business people are spending hundreds of dollars to out-do one another with the latest electronic gadget, Allen is making a fortune teaching people how to get things done using paper sticky notes. (In all fairness, this is a gross over-simplification of Allens elegant system. It makes use of plenty of computer-related techniques, but paper plays an important role). The bottom line: When profits are down, its natural to look at the numbers to wring just a little bit more efficiency out of the manufacturing process. But sometimes, whats needed is a little creative thinking about new niches for tried-and-true products that already exist.
No one likes to fire an employee. Its hard to admit that we made a mistake in hiring this person. We may identify with the financial and, well, self-esteem hit of being fired (OK, laid off, downsized, whatever). We may just be reluctant to confront someone we work with and know.
In a recent article in the Small Business Times, Waukesha, WI based consultant Philip Mydlach tells of the Blue Collar Comedy group. This is a group of four southern comedians (including Jeff Foxworthy), and their bit ( from group member Bill Engvall) called, Heres yer sign. In this routine, the group looks at those situations in life in which youd have to be thicker than a brick not to understand whats going on.
In his article, Mydlach gives business leaders some guidance to recognize heres yer sign. The key sign, he suggests, is when the management team realizes that they are spending an inordinate amount of time on the problems of one employee. As a general rule, I believe in progressive discipline and in working with an employee. Sometimes, an employee goes on the spot, but that should be a rare occurrence (assault, stealing come to mind). The discipline of documenting behavior AND your counseling the employee does two things: first, there is documentation in the event of a lawsuit, but those are not your top concern (dont be concerned about threats to call their lawyer). More importantly, the documentation work forces you to lay out the case for firing a person. Consulting with a second management team member, one of your partners or an outside advisor can help you as a reality check that what you are doing is a reasonable course of action. These factors are yer signs and the time to act.
Mydlach reminds us that while firing someone does hurt the employee, it is the right thing to do for the organization. It is often the right thing for the employee as well a reality check on their own behavior, or sometimes they just need to be in another organization. Ive seen that happen good person, wrong chemistry with the organization. Whatever the world will turn, the wind will blow, the rivers will run. And time to work on running your practice.
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
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Open Doubletree Franchise
Open Doubletree Franchise 0 6,107 views
Doubletree franchise should be an attractive option for those who know how to handle a hotel business especially for those who want instant recognition in the industry.
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While they are mostly found in the United States, Doubletree hotels can likewise be seen both in Canada, Latin America and in many other countries across the world.This is indeed a huge achievement for the company, especially when one considers that they have only started in 1993 as a result when Bostons Guest Quarters and Phoenix Doubletree Hotels were bought by Hilton Hotels. At the present time, there are already more than 160 full-service Doubletree hotels and they are getting more and more loyal customers because of the high quality of service that they provide. Typically, Doubletree Hotels are located in gateway cities and tourist destinations. Aside from that, these hotels are also commonly found in metropolitan areas. Many people who need to travel, whether it is for business or leisure purposes, would prefer staying at Doubletree Hotels because of the comfort that they experience there. At the same time, a lot of clients also loved the idea of being welcomed by Doubletrees famed homemade chocolate chip cookies once you check in with them. They really make sure that you will enjoy your stay with them and because of their outstanding and consistent performance when it comes to these things, they have been able to receive some recognition from Hilton Honors, an award-giving body that recognized Doubletree for their guest reward program. At the same time, Doubletree Hotels are also getting a lot of success when it comes to their growth in terms of franchising. As the years have passed by, Doubletree Hotels have truly established their reputation as an expert in the industry. Again, they are the number one choice for various travelers and others who also want to have a comfortable stay. Obviously, there are also a lot of potential franchisees who want to earn their money through establishing their own businesses. Of course, this can be a very hard activity for you since building your hotel and the name of your business should really be given some attention. However, if you will instead get a franchise from Doubletree then you will instantly enjoy worldwide brand recognition thats equivalent to top quality services. So yes, you have your chance to acquire a Doubletree franchise because the company has started offering this opportunity a long time ago. If you will look at their history, you will find out that they have started franchising the exact same year way back when they first established their business too. And guess what? They are growing in a steady pace as well. For the year 2009, it has been reported that they at least have 156 US franchises while there are already 10 outside of the country. As for the costs, the total investment for a Doubletree franchise would be from $33,845,300 up to $56,769,500 while the franchise would be for $75,000. Aside from having the financial capacities, the most important thing is that the person applying for the franchise has management experience in the past.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Sales Tactics That Work
Sales Tactics That Work 0 6,664 views
Making it big in business is not only about the kind of service and the product that you offer your client, your location or the amount in capital that you are willing to spend for it. It is more about how you promote your sales or what you do for clients or customers to keep coming back to you.
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There are different sales tactics that you can try and one is the traditional method.What is Traditional Sales Tactics? Traditional sales tactics is all about developing your business according to what your clients or customers might want or need. This might sound all easy to many but in actual situations, businessmen find it really hard to separate their own and choices from that of their target customers. One has to remember that a business will only flourish if it attracts and pleases customers. There are no hard and fast rules to this though. It is about instinct and gut feel. When done right, this will guarantee a highly profitable endeavor for you. Knowing what is Right for your Customers When you start a business, you have to know that your customers automatically become your bosses. It is for them that you work and it is their desires, needs and wants that you have to accommodate rather than your own. To know the things that could make them interested in your business, some research would help. You have to be aware of the latest trends and know the current market behavior. A keen observation and understanding of marketing strategies will help a lot. If you are just a starter, asking from people who have been there long will make the job easier for you. Spicing up Traditional Methods Many businessmen say that the traditional methods should be completely ditched out. Marketing experts however say no. The traditional method is still good for almost every imaginable business today. The only thing is that a businessman must know how to play it with modern concepts, meaning, the technologies that are available today should be utilized. For example, instead of traditional flyers and information pamphlets, blogs and postings in online social networking sites can be done. Online marketing can even be resorted to so that a wider market can be reached without having to spend that much money and time. Reinventing your Approach If you have been doing business with a different approach that you know is not in any way effective, its high time for you to start reinventing your approach. Doing this shouldnt be difficult so long as you become open to things and changes that will ultimately make your customers happy. Rather than focusing on a different value, work on expressions of care and good treatment for your customers. The trick is to do it slowly but surely. Dont overwhelm yourself with so huge a task because it is where you might fail in the end, one thing that you surely dont want to happen.
Feet On Street Door To Door Marketing Face to Face Marketing Street Marketing Field Marketing Direct To Retailer Sales Strategic Field Marketing Marketing Strategy Trade Marketing Marketing Team Sales & merchandising Shopper & Retail Marketing Direct sales Sales promotion Trade sales promotions Promotions team Leaflet distribution Telemarketing
Market Research Field Research Advertising Market Research Compensation Survey Tele Research Test Marketing Brand Market Research Market Feedback Survey Data Collection Customer Satisfaction Studies Industrial Market Research Mystery Shopping Retail Audit Customer Acquisition
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start an Online Bakery
How to Start an Online Bakery 37 s39,840 views
If you want to start your own bakery, it would be best to focus on running an online store. It is possible to ship perishable goods and you can find the needed information from the local post office.
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Decide in the goods that you want to sell and work hard on your website.Starting an Online Bakery Do you love to cook or bake goodies? If you do, you can put your skills to good use by starting your own online bakery. Perhaps youre wondering why focus on online selling when you can simply deliver the baked goods to local stores. Well, delivery to local stores can be time-consuming and exhausting. To cut down the costs and the tasks, online is a great choice. Besides, a lot of people love shopping online these days. The first that you need to decide on is whether you will have the bakery at home or in a small kitchen that you can rent out. Its better to start with a home-based business to lessen the overheads but one problem that you can encounter is with the zoning laws. Since you live in a residential area, it would not be possible to run a bakery from home unless you talk or meet with the zoning officials. At times, you will only be required to pay a certain fee to re-zone the place of business. Well of course, the laws or procedures may vary from place to place but it pays to stick with the law. Licensing, Website, Etc. The business license should also be settled prior to opening. Even if youre going to run an online bakery, there are still licenses that you should obtain. A domestic kitchen for a bakery is subject to the requirements of the Department of Agriculture. After passing the test, you can receive the license. This will allow you to learn the basics of proper labeling and weighing. While youre studying for the exams, you can now work on your online bakery website. You have two options create a site from scratch or use websites like eBay and Etsy to start an online store. Another thing that you have to consider is the shipping since youre dealing with perishable goods. Talk with the local post office and see if you can arrange for priority mail shipments. If youre lucky, you can ship to different states in the US and even other countries. Decide on the items that you want to make and purchase the supplies. Take photos of the goods that you want to sell and upload it to your store. Dont forget to provide for descriptions as well. Now, you have to prepare the right amount so that you will not be wasting your supplies and effort. When youve posted all the photos of the products youre selling, you can now bake per order.
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37 sErin said on September 15, 2012I want to start an online bakery from Richmond or Henrico, Virginia, USAJodi said on September 27, 2012I would like to start an online bakery from my home in elmore, Ohio 43416windi said on October 18, 2012I would like to start a home and online bakery in prairie du sac, wisconsin 53578.shana said on October 20, 2012I would like to know what it takes to start an online bakery. I live in Honolulu, HI 96818.Sara said on October 24, 2012I would love to start a home and online bakery in Pittsburgh, PARaissa said on November 11, 2012I would like to start an online bakery from Ottawa, Ontario, Canada.Crystal said on December 3, 2012With having an online bakery…how will the customer receive their products? Do you ship, deliver or pickup? If you are shipping your product what is the most effective way to do so without damaging the goods?kimberly said on January 8, 2013I would like to start an online bakery From home in Herndon VANia said on January 13, 2013I would like to open an online bakery business in Michigan since I already have a small coffee shopJared said on January 22, 2013I would like to start an online bakery in Tampa, FL.Natalie said on January 26, 2013I’d like to start an online bakery from Atlanta, GeorgiaMonica said on March 12, 2013I’d like to start an online from Corvallis, OregonChristine said on April 25, 2013I would like to start an online bakery in Villanova, PADeana said on May 7, 2013I would like to start an online cupcake business from east stroudsburg paKayla Boydston said on November 13, 2013I would like to start an online bakery in Independence, MO or Smithville, MOJennifer Borden said on November 22, 2013I would love to start my own online bakery in Tampa or St Petersburg, Florida. I would be willing to partner with somebody while we are getting started. Anyone who might be interested can email me at bordengirl2@aol.comHannah said on April 11, 2014I live in ohio and under 16 years old and am told I am a good baker….. do I still need a license…..Gabrielle said on April 25, 2014Hi there I’m sad to say this but i’m a kid and I love to bake its my passion I would like it to be in christchurch, new zealand in eastgate. Thanksdelina said on August 13, 2014Hello, I am so very interested in starting an online bakery. I love baking, in my old neighborhood I was called ” Betty Crocker”. My passion is desserts. I live in a small rural area in Maine.Bhaskar Raj said on October 23, 2014Hi friends, if you want to start any kind of online selling business, you need to obtain mandatory license like OSP (other service provider ) license registration is required, standards like ISO standards etc, we assist you to get the license and standards , for further details call # 09930962213Cynthia Wallace baby said on March 28, 2015Chesapeake Virginia. I want have an online bakery and a store frontYvette said on March 30, 2015Hi, I would like to start an online bakery in New Jersey.Linda said on April 18, 2015Hello, I am interested in starting on online business.. I live in Memphis, TNKatelyn Tarasky said on April 21, 2015I want to start an online cupcake business from home In Mount Pleasant Pa Please Help!!Erika said on May 10, 2015I would like to start a business online. Starting here in Thornburg, Va. I would like this business to grow throughout the U.S.A!Debbie said on May 14, 2015I would like to start an online bakery in Las Vegas NV. ThanksKrista said on June 14, 2015I’d like to start an online business from Santa Fe Texas. Cookies are My specialty. Please help!Affordable stores said on October 28, 2015I run a perfume shop and will like to take it to the next level, we use other platforms to market the goods. Do we solely go on online ourselves pls advise.Teresa said on December 29, 2015I love to bake and discovered I’ve got a knack for it. I would love to start an online bakery in East Tennessee.Connor said on March 30, 2016I would like to start my own online bakery and I would pair up with my mother. Is it available to ten year olds? I’m from Ottawa, ON, Canada.margaret healy said on April 10, 2016I would like to start an on line bakery. In ChicagoAlenoush said on July 4, 2016I would like to start on line bakery company, and it is going to be just one kind of cake, I have my grandmother cake recipe. So how do I have to started?Anne said on February 8, 2017I would like to start online bakery Long Island NYMelissa said on April 22, 2017I would like to start an online bakery business in Ravena NYBarbie said on May 1, 2017I am thinking about starting an online bakery in the Savannah Ga. area.Angelia’s Creations said on January 2, 2018I would like to open a online bakery business in Atlanta, GAEmily said on November 6, 2018who wrote this article because I’m writing an article for school and I definitely want to give them credit other than just the URL. (All the above fields are required.)
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start a Junk Hauling Business
How to Start a Junk Hauling Business 0 5,748 views
Junk hauling business is not an ordinary venture and perhaps there is lesser competition. However, just like any other type of business it is necessary to plan carefully before starting the business.
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There are guides that you can find that can help you getting started.Market Entry Creating the business plan is the most important aspect in starting a junk hauling business. It can help you in growing the business as you will be guided by the necessary components of the business plan. It is one way of outlining the business, setting the goals and methods that can make the business flourish. You should also decide for your target market either residential or commercial or both. Nevertheless, you should expect that the financial and legal requirements are different in each market. Also, you should research the competition in the market you want to serve. It is an intelligent action to do the research. Before getting into the market you should prepare and establish the rates you will charge. You can easily determine the rate by calculating the cost including the equipment, labor and insurance costs. In this way you can clearly come up with the rate that would be profitable. In like manner, you can contact other companies that you can sub-contract. This can help you save from the recycling operations as well as debris removal. Operation When it comes to the operation of the business you need to set up accounting system. In this way you can have the chance to monitor the accounts payable versus the account receivables as well as the cash on hand. In order to keep your profits in track you should project the monthly cash flow, In like manner, it is also essential to establish marketing calendar according to the business plan. This will help you decide the proper timing of promoting your services. The calendar will also help you in monitoring the fluctuations of the hauling services. As you will engage in junk hauling service you will need to hire employees who can help you in the business. You can also opt to outsource the manpower. Moreover, to obtain more clients and repeat clients your service should be efficient. This will save time in traffic as well as the expenditures for fuel and the travel time of employees. As much as possible you should develop contingency plans to cover the weather and failure of equipment. Furthermore, you should promote your business in websites like Craiglist so that customers will know your junk hauling services. Keep in mind that your business will not flourish if you will not exert effort in the promotion. The best thing about hauling business is that you can do it on your own free schedule as you can do it full time or part-time.
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How to Start Junk Removal Business >>
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Restaurant business is a huge business and a really profitable one if you know what to do.
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Running a restaurant business requires you some things so that you can ensure that it will surely make profits.The restaurant industry is huge and is growing every year because people always come up with new ideas about food and wine. However, there are restaurant businesses that fail. Why is that? Before starting up a restaurant business, you should determine how you are going to start it. What are the things that you need to do? How are you going to run it? There are some things to consider in starting up a restaurant business and you must know them in order to be successful in this industry. Legal Structure and External Threats You can choose from 5 different legal structures for your restaurant business. You can be a sole proprietorship, a corporation (S or C) or a Limited Liability Company. Other small businesses like most restaurants choose the LLC structure. For the external threats of a restaurant business, the health benefit problem is the first. Most service industries like restaurants have 61% employees who are covered with health benefits. Most of the hourly-paid restaurants do not have access to the employer-provided health coverage. This is not really very attractive to skilled and talented workers. Required Technology and Important Performance Metrics The taste of your restaurants dishes will not get you anywhere without outstanding and timely services. The latest and most advance software based system on point-of-sale from Radiant and Micros Systems can aid you to cater every customer that will come to your restaurant. Then for the Performance Metrics, you must ensure to keep an eye on your cash flow. This tracks the actual money flowing in and out of your business. This is very critical in a business. Startup Costs, Permits, and Sourcing Supply After you have finished and submitted the proper permit for your business, decide whether you will start from zero or just fix up the existing eatery or restaurant of your choice. For the startup costs, you will need to purchase industrial cooking equipment, ventilation equipment, freezers, refrigerators, bar stools, tables, counters, and shelving with the area for heating, cutting, and cooking. For your business permits, you may have to file organization or incorporation articles depending on your business location. The approval for this is quick. Once this is done, you can be able to get a Federal Tax Identification number. This is when you register your restaurant business with the government. Then for the sourcing of supplies, you will find that finding supplies for liquor and food is very easy. However, sizing them is much harder. Of course, the price is very important but also the safety and quality of your service and products.
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How to Design a Restaurant >>
1 Pankaj Gupta said on January 29, 2011Hi, I want to open a liquor shop, even i have my own shop on road in east delhi(Delhi-U.P.)Border but that is not commercial space. Please suggest me ,is there any way to use this space by paying some commercial tax to municipal corporation of delhi. Thanks.. (All the above fields are required.)
