Small businesses usually dont have time to keep up with everything thats going on in the factory let alone whats going on outside your four walls. But every once in awhile, it pays to sit back and evaluate where you stand in the overall market. How well-known is your brand?
If you can answer yes to the following statements, your brand has clout:
· Our product is unique
· We face fewer than three direct competitors
· Customers of our product are not price-sensitive
· We have a larger installed base of users than any of our direct competitors
· Our quality is measurably better than that of our competitors in the eyes of our customers
· Customers insist on our brand when they are purchasing
· Customers will purchase only though a wholesaler-distributor that stocks our brand
A brand is a powerful tool in a competitive marketplacedont overlook yours.
Food Factoid: Catering, if executed well is a profit center for restaurants that can seldom be equaled by serving plate after plate of appetizer, entrée, salad or dessert. The reasons are simple- food costs are already established- waste is already accounted for- and with the exception of one uncontrollable glitch or another- seldom does a well planned event, executed perfectly not turn a sizeable profit for staff and management.
Yes, catering is any positive cash flow looking accountants perennial friend. Once the reputation of great catering and private party perfection is established it becomes a regular line item that directly filters a profit to the bottom line.
Thats why I cant understand why so many restaurants fill the position of catering director with people who have little customer service experience, lack style and do not have the least inkling of what it takes to turn a catering event into a memorable occasion.
The lyrics of Steely Dans Donald Fagen frame most catering events: This is no one night stand, its a real occasion. Thats how the customer sees it. And, thats how they want to remember it.
I recently had an event catered at a well known San Francisco restaurant over this past weekend. The event, a complimentary lunch for national auto dealers who converged on the city for the annual NADA convention, was near the Moscone Center and was billed as a complimentary lunch for clients and convention attendees. The buffet luncheon was held on Saturday, Sunday and again today was one of the companys premier yearly marketing platforms. However, the customer service leading up to the event from the eaterys representative left a lot to be desired and it should have been a tip-off to what was to come.
Arriving ten minutes before the event was to begin the buffet table wasnt completely set, the food was still being prepared and a half an hour into the lunch the desserts were still not presented on the table. When this was brought up to the catering director she claimed the desserts always come out later. She maintained she had being doing her job for 25 years and didnt really need any advice on how to present a table.
I really didnt want to discuss the directors portfolio of experience as in my world, the restaurant world, the customer is always right. (There have been a few exceptions to that philosophy but that is for another column.)
The moral to the story is simple- put a little extra into every catering event. If the customer has a problem, fix it. At forty-bucks a head for lunch, style should be included.
And for all of us who dont have 25 years in the business- thank god- I will offer some sure fire catering tips tomorrow to turn a one night stand into a real occasion.
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Open Guard-A-Kid Franchise
Open Guard-A-Kid Franchise 4 s7,228 views
Having your very own Guard-A-Kid franchise is very easy. Started in Miami in 2003, the program has helped thousands of parents provide safe living environment for their children.
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This article will assist you on different things that you need to know about Guard-A-Kid franchise.The best thing about having your own Guard-A-Kid Franchise is that you can operate it at the comfort of your home. You just need an investment capital of $19,900 for the franchise fee and other hardware that will help you dealing with the people concerned. The franchising fee, which is relatively lower than other businesses, will already include other software, equipment, and hardware to start your own business at home. Plus, you will no longer need to pay yearly royalty fees that usually cost more than your operating expenses. For the initial package, the company will help you acquire at least 300 children on your watch. Other logistical needs will be given to you once you qualified as a franchisee. With its state-of-the-art Digital Child Identification system, the Guard-a-Kid Franchising Corp. will help you provide a complete ID and safety package to all parents that want to ensure the safety of their kids. This includes a complete set of medical bracelets, child global positioning system, locators, and SmartID sticks that can identify missing children. By downloading all the IDs of the children in your database, parents will now have more assurance that their children can be recovered easily if ever they will go missing. The database will give you an idea about the complete profile of the child that can be submitted to authorities and help them trace the whereabouts of the kid. Parents will be charged about $20 per child for the processing of the ID tags, a relatively small amount to pay for the safety of their kids. This business model has made Guard-A-Kid franchise a hit to businessmen who wanted to make easy money without worrying about the return of investment. Also, once you qualified as a franchisee, the company will take care of all the advertising and other logistic fees involved in putting up a franchise. The franchisor also offer different advertising models that you can use in your own territory. Referrals and other connections are also being used by the franchisor to make your business more profitable than you ever imagine. Guard-A-kid was also ranked by the Entrepreneur and Fortune magazines as one of the top franchises that offer Child Safety programs in the United States. With this, you can be assured of a lucrative business that you always wanted.
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4 skamesh kumar said on February 3, 2010I want to get its franchisee, kindly send me its details. kamesh, Jharkhand, India sameer said on February 3, 2010i want to start one guard-a-kid franchise in Ranchi, Jharkhand, IndiaRajiv Arora said on April 19, 2010I am Rajiv Arora from Ghaziabad UP. I am working with an Insurance Company and Now I started a Pre School in Ghaziabad. I have around 1500 Sq.Feet area available and I’ll invest around 3-4 Lacs on this. Kindly let me know the Process to start up a new Pre school for kids in Shastri Nagar Ghaziabad Location. Let me know each and every thing about this. Regards, Rajiv Arora #8010656976Aisha Bajwa said on August 3, 2013i am thinking to open this franchise in my basement (Edmonton Canada) if you can help with the requirements. i am ready to invest please let me know soon. thank you. Aisha Bajwa (All the above fields are required.)
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Salon Business Tips
Salon Business Tips 1 8,031 views
Having a beauty, nail, or spa salon business can provide a consistently good income monthly for you and your family. As you give your customers excellent service you can acquire endless source of customers as well as referrals in the future.
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With effective tips and suggestions, you can establish a profitable salon.Tips for Establishing a Salon Business Business for hair styling, nail polishing, tanning, and spas can provide you constantly good monthly income from clients. When you give customers satisfactions, you can enjoy endless repetitive customers demands and referrals that would make your business on the go. Planning a beauty salon business can be a very easy ordeal if you know what to do. You need equipment, supplies, signs, space, styling chairs, business license, insurance, and advertisements. You also must need to have the basic skills and knowledge on salons. You must first do your homework before starting this salon business in order to be successful in this. Tips and Advice when Starting If you dont have any knowledge about this business then it is a good idea if you will first attend courses being offered related to this area of expertise. This will definitely help in developing knowledge and skills required in starting a salon and the solutions to many common problems that may occur in the future. Another is to first work and gain some experience in a popular or reputed salon. This will give you actual experience in a salon. You may also determine basic salon problems while observing and build some good rapport with clients. If you have your budget all worked out, you can just purchase a franchise outlet. Franchising a good and well known salon can make things much easier for you because it will aid you making your business grow fast. You will not worry about the marketing, advertising, and promotion of your salon business if it is a franchise. You can get direct contacts of the manufacturers and dealers of salon equipment and supplies too. Location is also important in setting up your salon business. You must establish your salon business in an area where there are lots of potential customers. The place must be accessible to people to assure customers and ensure profits. Then, you must plan your equipment, supplies, and accessories too. They must be of latest technology, high quality, and comfortable to clients. This will determine the satisfaction of your customers. Investing in high quality furniture for your salon is very important too. Your clients must feel very comfortable when getting a service or services at your salon. In this way, they would appreciate the entire salon and be satisfied with such a cool and comfortable ambiance and services. This will make them come back often for your offered services.
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1 cheryl williams said on August 5, 2010Hello, I am interested in opening up a salon. I dont have a beauty license, however i have some money that i would like to invest which i would start a salon business. can i still operate a salon business with out a beauty license? My goal is to operate the managerial aspect of it and hire profession to work. I need your help. I live in canada, but i am sure you can offer some valid info to help me. Can I still open a salon base on what I explain? Thank You, Cheryl (All the above fields are required.)
Feet On Street Door To Door Marketing Face to Face Marketing Street Marketing Field Marketing Direct To Retailer Sales Strategic Field Marketing Marketing Strategy Trade Marketing Marketing Team Sales & merchandising Shopper & Retail Marketing Direct sales Sales promotion Trade sales promotions Promotions team Leaflet distribution Telemarketing
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start an Online Business from Scratch
How to Start an Online Business from Scratch 2 s9,690 views
If you want to start a new business, its better if you do it online. More and more people prefer to shop online and this is a great opportunity for you. Choose a product or services that your target audience wants.
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Create the website and you can start earning profits.Things have changed over the years. Business owners were limited to owning a local and physical business many years ago but today, it is possible to earn profits online! This is possible if you have an online business. The latter may or might not have a physical office and this will depend on the owner. If this is your first time, you should know how to go about starting from scratch. In order to do this, you will need two things a reliable internet connection and PayPal account. Starting an Online Business Do you have any business ideas? You can generate business ideas through brainstorming with family and friends. You can also browse the web to find out the latest trends in online businesses. Always consider your passion and interests when making decisions. It is never a good idea to do something that you dont like and this is very true when it comes to managing a business. As much as possible, you should focus on a certain niche instead of offering generalized services. This can take time but you will benefit greatly in the end. Since you plan to conduct the business online, your product should be something like an eBook or perhaps an online video. When the product is interesting, your target audience will patronize it. You can conduct a market search to find out if your chosen business is in-demand. After this, you can now decide on a domain name. Its better to pick one that ends with -.com and you can use your targeted keyword. The domain name should be short and catchy. Dont choose annoying names because users dont have all the time to find your online business. People are always in a hurry to find what they need online and if they dont like you, your business site will get less and less of visitors. Choosing the right design for the business is important. Most people opt for the drag-and-drop feature because it is easier to work on the site. With the online interface, you can add new things on the site or edit the existing ones as long as you have an internet connection. Content is king. This is one thing that you should always keep in mind. You have to provide quality and relevant content that is valuable to your targeted market. Dont forget to give away freebies like eBook and other gifts. To increase your list of customers, you should ask for the emails of visitors before allowing them to get the gift.
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2 sclifford okolie said on November 22, 2012i want to do online business that can earn money but i do not know how to get started. could you please help me to choose and also support me on how to startup. thank you, clifford Nigeria.Danaba Goodman Manzeyumu said on May 11, 2013Hi I am from west Africa Ghana, and travel from Nalerigu the northern part which is where i come from to Kumasi and the upper west Rigion and would be interested in selling pictures of insects which are some time rare what is your advice to me thanks. (All the above fields are required.)
Feet On Street Door To Door Marketing Face to Face Marketing Street Marketing Field Marketing Direct To Retailer Sales Strategic Field Marketing Marketing Strategy Trade Marketing Marketing Team Sales & merchandising Shopper & Retail Marketing Direct sales Sales promotion Trade sales promotions Promotions team Leaflet distribution Telemarketing
Market Research Field Research Advertising Market Research Compensation Survey Tele Research Test Marketing Brand Market Research Market Feedback Survey Data Collection Customer Satisfaction Studies Industrial Market Research Mystery Shopping Retail Audit Customer Acquisition
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start a Key Cutting Business
How to Start a Key Cutting Business 1 14,441 views
A business comes in two forms: selling products and rendering services as well. If you would like to operate your own business and you feel like you are more comfortable in rendering service, then one of the businesses which you can start up with is the key cutting business. If you are also willing to have a hardware store or locksmith business in the future, then this is the right one for you.
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To make sure that you will be able to provide a kind of service which will be loved by a client, then you also need to be trained well.Everyone has sets of keys in the house. These are very important tools in securing the privacy and the security of properties. But there are instances when these keys need to be duplicated for several purposes. As a form of a stand-alone business, key cutting is considered a low volume and low revenue producing business as well. But by supporting your business with a mobile key cutting, you can easily earn money in no time. By being so industrious in looking for your clients through marketing strategies, you can be one of the most demanded key cutting in your area. Starting a Key Cutting Business With the use of key blanks and high-quality key-cutting machines, any kind of key will be cut. These key machines cost from $400-$1,000 and they can also be either operated automatically or manually. In order for you to get these machines for lower prices, you can check out several auction stores and sites which sell them. By getting one, you will be very lucky enough to start your business with a low expense. You also need the blanks which are the raw materials used as draft template for carving the groove patterns of the original keys in order to create a duplicate key. You also need to have extra key blanks varieties for you to be able to create a requested key. In this kind of business, the hardest part considered is the identification of the key and not cutting it. There are different kinds of keys as to purpose and as to use as well. There are some which appear common while others are so rare. There are also several key manufacturers for boats, entry doors, motorcycle and automotive as well. In every project you do, do not forget to have the blank keys. You also need to have supply of key blanks especially those that are used in homes and vehicles as well. In purchasing these key blanks, you must also do them in a wholesale basis so that you can always track your inventory.
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1 Arnold Espinosa said on July 12, 2013Arnold Espinosa ,” mobil key cutting svc.” I have 25 years locksmith experience , and would like to start a mobil key cutting business . 910 Lehman st. #24, Houston Tx. 77018 (All the above fields are required.)
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The way you look and the way you dress up is the representation of your personality, no wonder many woman and even man are so eager to improve themselves by going to salons for beauty.
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If you are interested to buy or run a salon here are a few things that will help you along the way.Getting a Fresh Start Try to know more about the salon by viewing its policies and rules. Learn about the offered services and pay rates of each costumer. Gather the staff for a meeting in order to obtain necessary information about procedures, commonly encountered problem of the salon. Then, make sure that the services delivered by the staff follows are within the standards of the salon. Begin by checking their license and trainings. This will also avoid legal issues and fines from the board of cosmetology. Leading The Staff Define the work to be done and make sure that each staff knows their part in the salon. Let them know that you are a team and that their cooperation is essential. Define their roles and what are expected out of them and their services. Provide a manual of job description and standard operating procedure to lessen the ambiguity of each members role. In assigning roles, make sure that it is in line with their expertise to maximize time and labor. Convey mutual trust and respect among the group. Build interpersonal relation ship and rapport with each one. Remember that the working atmosphere directly affects the quality of service delivered by the staff. You are also concerned in providing your staff with their benefits and salary. Therefore it is a part of your job to make a payroll. Running a Salon Make sure that your salon follows the legal structure required by the state. There are five types of legal structure including sole proprietorship, partnership and limited liability. The limited liability gives a lesser chance for probability for financial problems. Ensure orderliness in the salon, sanitize the whole and carry out staff clean up at least twice a week. Maximize time and do not keep the costumers waiting. Make a comprehensive table for appointments. It is also wise to train your staff and assign them based on their specialties. This is another way for time management. Scheduling should be done wisely and fairly. The busiest part of the day demands more staff. Encourage your staff to join seminars and trainings to update themselves with the latest trends in fashion. This will ensure the quality of service they will provide. Remember that the performance of your staff will be the basis of costumers for rating your salon. It is also good if your staff are able to do different tasks, if they are well rounded in the salon then they can surely fill in for unnecessary need especially when one personnel is absent.
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3 sDiana Kom said on March 8, 2011I am going to open a Beauty Parlor at Koramangala. what are the requirement/document for opening a salon. Please suggest. ThanksNasreen said on September 25, 2011we wanted to open a beauty parlor at sharjah , UAE, and we wanted to know the legal things and money involves in this regards, i request to you to kindly provide me the complete information on my mail idNadia said on January 3, 2012Hi, I am interested in opening Beauty Salon in Dubai. Since I was born here, i am very much familiar with the localities. At present, I need to understand how much do I require to open a small salon with hair, makeup and beauty services in the right type of locality in Dubai where women can easily walk or drive . I eagerly await your reply. Many thanks, Nadia (All the above fields are required.)
