Most Easter shoppers (58.8 percent) will buy their bunnies and candy chicks at discounters, according to the 2008 Consumer Intentions and Actions Survey conducted by BIG research for the National Retail Federation.
But that is not to say that other stores wont also benefit. Indeed, 35.6 percent of holiday shoppers will go to department stores; 23.6 percent will shop at specialty stores; and 7.6 percent will go to specialty clothing stores.
Interestingly, young adult between the ages of 18 and 24 years old will spend the most ($11.09) on decorations, giving an Easter touch to dorm rooms and apartments. Young families with parents in the 25 to 34 age group will spend an average of $10 on decorations, while older consumers between the ages of 35 and 44 will spend $7.44. Those in the 45 to 54 age range will spend only $5.85
For total Easter spending, consumers between the ages of 25 and 34 will spend the most ($151.41) this Easter
Consumers who are planning big family gatherings will head to grocery stores in droves this week, says Phil Rist, vice president of strategy at BIGresearch. Many will also purchase gifts for children, grandchildren and other loved ones while they are shopping for a seasonal outfit or decorations.
Along with the Easter bunny, here come the Easter shoppers.
I sued one of the largest international toy companies in federal court years ago Ive witnessed firsthand what amazing prizefighters attorneys can be. Theyre fantastic to watch in their element. But working with an attorney is not unlike any other business relationship. Inventors tend to place blind faith in their legal counsel; in actuality, the process of protecting your intellectual property needs to be managed and overseen closely.
Educate yourself: attorneys are only as good as the information you give them. You will save both time and money if youre familiar with intellectual property protection copyrights, trademarks, and patents. I highly recommend David Pressmans Patent Yourself in 24 Hours. Its a great resource.
Understand your attorneys billing policies. Attorneys are paid to talk keep your conversations short and concise, and make sending emails a habit. I write John and explain exactly what Im interested in discussing, rather than pick up the phone. At the very beginning of your relationship, ask your attorneys, How much is this going to cost? Although they wont be thrilled to give you an estimated budget, they will. Hold them to it. If they shoot over by 10%, thats reasonable. But if the price becomes way out of line, ask them to readjust their fees.
Recognize that your attorney is unlikely to be as passionate about your idea as you are. You will probably be one of many clients. To insure that my attorneys were aware of all the steps necessary to achieve my goals, I prepared outlines of what my patent needed to do from a protection standpoint. I wrote out all the claims I thought were necessary and warranted, and created all of the drawings. They were rough, to be sure, but I knew I needed to involve myself as much as possible to fully understand what rights I was going to receive, and that all the rights I did want were. I then had the lawyers craft the documents into legal-ese and identify any holes I may have missed. But I still needed to be the expert you do too. Know the right questions to ask, know the right prior art to examine. Dont simply rely on your attorney. Be active and be present.
To be sure, the patent process is complicated at best, but an additional way to achieve familiarization is by examining prior art. Check out http://www.USPTO.gov. You will begin to identify patterns in the documents fairly quickly a format DOES exist.
We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Open an Amato’s Franchise
Open an Amato’s Franchise 0 5,358 views
The Amatos Real Italian restaurant offers only the best of authentic Italian cuisine with the equally inviting Italian dining experience.
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To cater to an expanding audience of Italian food lovers they have decided to set up a franchise to allow more people to take part in offering a unique dining experience to the country.With the Amatos Restaurant franchise the franchisee will benefit from only the best business model and strategy and all around support from their support staff. With over 100 years of experience in the food industry the franchisee will be given the unique opportunity to learn from only the best trainers and top chefs. The restaurant has two distinctive day part menu offerings which is the lunch of sandwiches and salads and the dinner menu of pasta and pizza. The Amatos Restaurant caters a wide variety of only the best and authentic Italian cuisine from restaurant lunches, to take-out, there is a convenient meal for all kinds of Italian food lovers. There is no real prerequisite necessary to impart in the franchise, just the willingness and motivation to learn the companys unique business model. It is however a great advantage if you have previous business or restaurant experience. You may still want to partner with a professional restaurant manager in order to better educate yourself in the business. Depending upon your financial situation, you should be able to finance 60-70% of your investment in cash. You will be given a ten year contract with two five year renewal options and the right to the use of trademarks and operating methods. They will help you with your site selection and it is important to remember that the preferred sites are those that have high residential and daytime density, high traffic and good visibility. It typically requires around 2500 square feet with a parking minimum of 25 spaces and front line minimum of 40 feet. It takes approximately around 4 to 6 months from securing a site and during the course of time you will be need to, prior to opening, select the site, obtain prototype building plans, negotiate and obtain the approval for the lease of the site, have the plans submitted for approval, complete construction of the building and training of the management and complete the rest of the promotion and marketing activities. The six week training program at the headquarters of the Amatos Restaurant will include support in site selection, the rights to trademarks and operating methods of the Amatos Restaurant, onsite training assistance, a complete set of training materials and operation manuals, the advantage of using the established vendors and supply sources which have negotiated pricing benefits and the proprietary, which consists of the companys trade secrets and recipes. The total investment necessary to open an Amatos franchise is around $380,000-$500,000, with an initial franchise fee of $25,000. The royalty fee for the franchise is 6% with no advertising fee necessary.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
Running a Livery Yard Business
Running a Livery Yard Business 0 4,324 views
For some horse owners, running a livery yard business is the perfect way to live a successful life. It is a fact, but even though you are not a horse owner yet you are passionate about running a livery yard business, you can be successful too if you know what things are important to consider and what strategies are going to work with this type of business.
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Establishing and running a livery yard business is a difficult task and it is not like owning a horse.You must have interest with it and you should know the business essentials to establish your livery yard business effectively. Things to Consider Running a yard business may sound easy, but if you will not consider all the necessary things, you will be doomed. This business is simple to start with. However, you have to be knowledgeable to have the ability to get along with the horses. Formal qualifications are not necessary, but it can help you assure a safe care to horses. Having knowledge to care for horses is not enough to be successful in the business. You should have experience in marketing and ability to maintain accounts and budget expenses. Success in this business also depends on the location and facilities you have. If your facilities are old-fashioned, it may not be attractive for some people. Try to do some innovation on your facilities and add some services to get more clients. How to Avoid Pitfalls When Running a Livery Yard Business Pitfalls are natural when running a livery yard business, but there are some ways to avoid it. First, you have to find out the demands in your area. See to it that your facilities are quite unique to your competitors. This will help you gain more clients in your area. Some horse owners join networks of veterinarians and other specialist on horses. Sometimes, this can be the way to have clients because they can recommend you whenever their horses have issues. Never assume that your business will boost its sales upon opening it to the public. Instead, think of the ways that can help you gain clients. Business Plan Tips Expert advice is vital if you will decide to run a livery yard. This will guide you on the road to success. If you are willing to pay, you may hire a licensed accountant that will help you operate your business. Clients consider time as the most important aspects from all other things in their life. Make your contract or guidelines are already prepared. Your pricing must also be reasonable. Dont consider pricing up unless you have a new technology that makes your company different from others.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start an Energy Consulting Firm
How to Start an Energy Consulting Firm 0 10,516 views
Do you have an extensive experience in energy consumption management? Is the conviction to continue saving the environment ever alive in your blood?
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If yes, then an energy consulting firm may be the right business for you. Find out how to start an energy consulting firm from our basic guide.The pressure is on for homeowners, commercial establishments and industries to lower their energy consumption. That thrust comes from many directions. It could come as a personal conviction, a social responsibility and a regulatory obligation. People are becoming more and more conscious about saving the environment by limiting their energy consumption. And governments are implementing stricter regulations as well as incentives to organizations that implement energy saving measures in their operations. With these, comes the demand for energy consulting firms to help homeowners, businesses and manufacturing plants to limit their energy usage or increase efficiency. Would you like to start an energy consulting firm? Coming up with Energy Consultants First thing to think is the experts who will be providing energy audits, analyzing energy usage patterns, and recommending better ways or products to maximize efficiency or cut the consumption of energy users. This is the most challenging part of the business planning. The reputation of the business will depend in a very large part on the credentials and qualifications of the people behind it. To be in this field is being in a lifelong crusade to fight environmental damage. People who are ideal to work to provide energy consulting services must have the proper credentials, decades of experience, and conviction to continue saving the environment. Defining Energy Consulting Service Scope From the background of the prospective consultants, one will be able to define the kind of energy consulting firm to start. One can start small by specializing on solving the energy problems of a particular niche of industry. Or it can start big by including other industries as well as offer a wide array of services. The size of the business will depend on a large part on the number and qualifications of the experts who will be working for the business. So the next thing to ask is what are the fields of specializations of the people who will be composing the team of energy consultants for the firm? Is it on the same industry or many industries? Being a niche business is advantageous in that you have the reputation for being specialized. However, it may happen that clients in your area require services that are beyond your scope. Finding Energy Consumption Management Partners The kind of energy consulting firm also depends on whether one is partnering with energy equipment manufacturers or is acting independently. Another step to take, therefore, in forming an energy consulting firm is to establish a relationship with suppliers and vendors whose services you will be needing or recommending. Once the team of consultants is composed and business connections established, the firms owners may start the legal process of incorporating an energy consulting firm.
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We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.
SHOP NO 10, Shoppers Point, SV Rd, NEXT TO HOTEL, MOTI MAHAL, Andheri West, Mumbai, Maharashtra 400047
How to Start a Home Health Care Business
How to Start a Home Health Care Business 6 s8,020 views
Just like any other business, Home Health Care business must be learned thoroughly.
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You should be fully aware of the startup cost, license, and healthcare equipments used before engaging into the business.Knowing the Basics of Health Care Business Starting your own home health care business must be planned well and your initial costs must include the purchasing of equipment and the registration of your business. Expected expenses such as the utilities and office spaces costs must also be included in your startup cost. Your budget must be organized on monthly and annual basis and try to develop accurate budget in order for you to have excellent financial grasp. But first, you must figure out the type of business entity for your healthcare business and the right procedure for registration. For example, is it incorporated type or unincorporated type. The information on most states about the business registration is given through the secretary of the state. Usually, you must register your healthcare business unless you are operating using only your name. There are states where it is necessary to acquire special certification or license that also include a background investigation on you. Then, your business should be insured and the registration fees must be included in your budget too. All the Expenses You must clarify all the services that your business will offer like, medical or non medical or both. Then, calculate efficiently the cost necessary for staff training, office supplies (uniforms, pens, and telephones), and medical equipment. If your healthcare business will concentrate on the medical services, you must contact online retailers and whole distributors to evaluate and compare their costs and quality. While on nonmedical healthcare, you definitely would not need business supplies because you will just help your clients with their daily tasks such as cooking and bathing. In addition to that, you must also consider carefully the necessity on your staffing. You may personally work and serve your clients but as your business expands, you may need to staff registered nurses, administrative support, and medical assistants. After evaluating your expenses, you must total them and have a solid grasp of the amount of sales revenue that you should generate to break even your expenses. For example, if the expenses that you have sum up are extremely high, you must reevaluate your decisions and start offering first the nonmedical services until you have acquired enough money to finance the medical services. Or you can renegotiate services like insurance or rent by choosing much higher deductibles. When creating the structure of your prices, use the expected costs because with no operation budget, your business will likely to fail miserably.
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6 sdessie said on September 9, 2011clute, tx. i’m a medical assistant and i want to start my own home healthcare businessJ. Vic Austria said on April 5, 2013We are looking for partners that are serious pursuing the health industry business. we need serious people that can assist us in our project that will help create a one of a kind unique Health Care Business that we can combine in our Medical Tourism projects. This can be worldwide on a case to case basis. Please contact us in my email address to get more information. God bless. JVAagatha Nzou said on July 4, 2013I want to start a medical tourism business in Nairobi-Kenya. I am also a health worker and would love to partner with you. I hope to hear from you soon. AgathaSyed said on July 27, 2013Dear @J. Vic Austria, Greetings!!! Kindly let me know the exact nature of the business. Ans as far as seriousness, none of the target can be achieved without being serious. Many Thanks….Chenille said on February 1, 2014I am a Certified Nurse Assistant and I want to start my own private aide care business. I want to offer services to clients i.e. in home care, bathing, light housekeeping. I’m located in the state in Deland, FlRenee said on June 11, 2016I’m A Certified Nursing Assistant and I would like to start my own Home Health Agency North Carolina. (All the above fields are required.)
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It is inevitable that businesses expand due to the fact that they are successful. When this happens, it usually becomes difficult to keep up with everything. As a result, the company should relocate into a new location or facility.
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This may sound simple but it is very difficult and might be complicated task. It is best to have a relocation plan that is detailed.There is a need to calculate the costs accompanying the relocation. This can definitely make room for the growth of your company. You can also increase profit. There are steps that you can follow in order to relocate your company.
The first step is to develop a relocation plan. This is ideal if you want to evaluate if moving into a bigger facility will bring you cost effectiveness and if it is good for the company. There is a need for you to know and to calculate the entire cost of the relocation. This includes rental fees, increase in insurance and hiring new employees. The next step is to hire a real estate broker who is experienced and knowledgeable about commercial properties. This real estate agent may have the list of properties. It can help you a lot when it comes to estimating the cost of moving to a larger facility. A good real estate broker can help you find a good bargain. Maybe you can find a property that has the closest amount to your last property. If you dont have enough money for relocation, then you can apply for a loan that would allow moving into the office of your choice. This would then give your company a room for growth. This funding may become handy when you want to buy additional office equipment, furniture and other materials needed for expansion. These are the common costs that would certainly arise once you move in to a larger and newer facility. It would be best to hire a consultant for business relocation. This can help you in moving process. These are the people that specialize in big corporate moves. They know every detail about moving a company. They would probably have attended numerous seminars that involve moving a company. This includes getting permits, licenses and other tax considerations. They also would need to make the entire process organized. They would also work for a predetermined time frame that is favorable to your company. When you are in the process of relocation, it is best if you are in the business as usual work ethic. It is best to maintain that business to be running smoothly so that you will not lose to ability to provide service. This keeps your customers happy while maintaining the sales level.
Relocating can be a tedious task. You need to be ready for the whole process. Make sure that your relocation can do well for your company. This is certainly a great investment that you would do for your company. You would give it a room to expand.
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Developing an Annual Marketing Plan and Marketing Strategy
Marketing Professional Hadapsar Pune
Fulcrum Marketing is a strategic Marketing Professional Hadapsar Pune. Our team of marketing consultants also specialise in marketing planning and Marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and Marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Marketing Professional Hadapsar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Marketing Professional Hadapsar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Marketing | Marketing Professional Hadapsar Pune
Hadapsar , Pune
Overview
Hadapsar, an eastern suburb has become one of the fastest investment destination in Pune. Its proximity to key IT Hubs and well-developed social infrastructure have made it a preferred location for homebuyers as well as investors. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is one of the major commercial zones of Pune and is home to three Special Economic Zones (SEZs) namely, Phursungi IT Park, Magarpatta City, and the Amanora Park Town. It is just 1.2 km away from Magarpatta City via Magarpatta Inner Circle, and is well-connected to the Nagar Road and the Solapur Road. Although the property prices here are not as high as some of the other areas such as Magarpatta, Fatima Nagar, and Camp, they are still rising at a rapid pace. The number of residential projects in Hadapsar being developed is increasing, infrastructure is growing at a fast pace, and the population is expanding. Some of the key residential projects in Hadapsar are Green Hive, Leisure Town, Dreams Aryan, Swapnalok Phase-2, Dreams Solace, Amanora Trendy Homes among others.
Hadapsar, an eastern suburb has become one of the fastest investment destination in Pune. Its proximity to key IT Hubs and well-developed social infrastructure have made it a preferred location for homebuyers as well as investors. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). It is one of the major commercial zones of Pune and is home to three Special Economic Zones (SEZs) namely, Phursungi IT Park, Magarpatta City, and the Amanora Park Town. It is just 1.2 km away from Magarpatta City via Magarpatta Inner Circle, and is well-connected to the Nagar Road and the Solapur Road. Although the property prices here are not as high as some of the other areas such as Magarpatta, Fatima Nagar, and Camp, they are still rising at a rapid pace. The number of residential projects in Hadapsar being developed is increasing, infrastructure is growing at a fast pace, and the population is expanding. Some of the key residential projects in Hadapsar are Green Hive, Leisure Town, Dreams Aryan, Swapnalok Phase-2, Dreams Solace, Amanora Trendy Homes among others.
Connectivity
Hadapsar is well-connected to other parts of the city and is strategically placed on the Pune-Solapur Road, also known as Mumbai-Hyderabad National Highway. The main location advantage of Hadapsar is, it is located to central business area.
The area has an extensive bus service by PMT and PMPML with the Hadapsar Bus Stand and the Pune Swargate Bus Depot.
It enjoys excellent connectivity to Pune International Airport which is about 12.5 km via Beed-Ahmednagar-Pune Road, Magarpatta Road, and Mundhwa-Kharadi Road.
Hadapsar, Ghorpuri, Pune Junction, Shivajinagar are its nearby Railway stations. However, Pune Junction is the major railway station to Hadapsar which is located at a distance of 8.4 km via BG Shirke Road.
Factors for past growth A number of famous IT companies, such as TCS, ADP, IBM, Sybase, Mphasis, SAS, Amdocs, John Deere, Option One, Accenture, Aruman, and Patni have their offices in this area. As a result, Hadapsar has been witnessing rapid growth in its working population, which has further led to increased demand for residential apartments.
Apart from affordable property rates, its proximity to Magarpatta IT Park (1.2 km), presence of multiple offices and commercial spaces in the neighbourhood have been a plus point driving residential demand and consistent rental yield. As a result, 1 BHK apartments for rent are in huge demand.
Factors for growth in the future Ram India Groups, Proviso Builders & Developers, ARV Group, Dreams Group, Manav Realty, Karia Developers are some of the major builders with ongoing projects in Hadapsar. The demand for property in the Hadapsar locality will most likely increase in the years to come.
Infra Development (Social & Physical) Social infrastructure in the locality is sound with the Success English Medium School, ICFAI Business School, Pawar Public School, Mary Matha School, V P Magarpatta City School, Janani Day Care School, Mary Matha School, Sesame Street Preschool Hadapsar, Hadoop School of Training etc. It also houses some good colleges in its vicinity. These are Pune Dist Education Assn College of Engineering, Sadhana Ladies College, S M Joshi College Hadapsar, Sadhana Vidyalaya and R.R Shinde Junior College, Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce among other.
Some of the leading hospitals in Hadapsar include Noble Hospital, Villoo Poonawalla Memorial Hospital, Life Care Multispeciality Hospital, Lotus Hospital, Shivam Hospital, Nande Hospital, Columbia Asia Hospital, Chaitanya General Hospital to name a few.
The shopping needs of the residents are catered by Seasons Mall, Creaticity Mall, Destination Center, Dorabjees Mall etc.
