Tag: Product marketing Activities

btl marketing agencies | Door To Door Marketing Outsourcing firm Dongri

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

btl marketing agencies | Door To Door Marketing Outsourcing firm Dongri

The 5 Ps of marketing

The 5 Ps of marketing

 

The 5 Ps of marketing-Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market.

The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix of business activities that aims to build your brand and business in a consistent way.

If you want to grow your business, the 5 Ps of marketing can help you think about the different areas of your business can add value and offer a product or service different from your competitors.

Working your way through each of the Ps can help you think about which areas of your business you can change or improve on, to help you meet the needs of your target market.

The 5 Ps include:

Product

The product element refers to what you are offering as a whole – what exactly are you selling to your customers? This includes the value added features, branding and packaging as well as service and warranty terms.

For example, if you’re a jewellery maker who is looking to grow your business, you might think about giving your customers a free gift wrapping service as an incentive to buy from you.

Find out more on labelling and packaging.

Price

The price element refers to the way you set prices for your products or services. It generally includes all the parts that make up your overall cost, including the advertised price, any discounts, sales, credit terms or other payment arrangements or price matching services you offer.

Your pricing will also depend on your business’s position in the market. For example, if you advertise your business as a budget car rental service, your pricing should reflect that choice. If you’re looking to grow your business consider if your pricing reflects your business’ positioning.

Read more about Pricing to determine your pricing strategy and objectives.

Promotion

The promotion element refers to all the activities and methods you use to promote your business and products. This includes sales, public relations, direct marketing and advertising.

For example, if you’re growing your sports management business, you might add sponsorships to your marketing mix to help promote your business.

Place

The place element refers to how you deliver your product or service to your customers. This might include the physical location (e.g. via a shopfront, online or a distributor), delivery methods as well as how you manage your stock levels.. For example, you could choose to provide your product from a shopfront, over the internet or through a distributor.

If you’re looking to grow your business, you might consider changing or expanding the way you sell your products and services. For example, if you’re a homewares distributor, you might think about setting up a new store in a different location or offering franchises.

Alternatively, you might consider setting up an online website as a supplier that allows other businesses to purchase online from you.

People

The people element refers to yourself, your staff and your customers. This covers customer service levels, as well as effective communication and training for your staff. You’ll need to consider both your staff and customers if you’re thinking of growing your business.

For example, if you’re thinking of expanding your business online, you’ll need to think about how your customers use the internet, if they would feel comfortable purchasing your goods online and if they would be willing to pay shipping costs for your products.

You’ll also need to consider staffing elements. For example, do your staff have the skills to manage a website? Will you need to provide further training for them?

Find out more about what is customer service, including how to provide good customer service, setting targets and measuring your customer service and attracting and keeping loyal customers.

Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

Examples – 5 Ps in action

Here’s two examples of the 5 Ps in action:

Family restaurant

You might run a restaurant catering to families. To position your restaurant towards your target market, you might consider having:

  • product – food catering to fussy eaters
  • price – affordable prices for families
  • promotion – advertisements in school newsletters
  • place – location and opening hours suited to busy, family lifestyles
  • people – staff that are friendly and accommodating to the needs of parents and children.

Scuba diving shop

You might run a scuba diving shop catering to backpackers. To position your business towards this market, you might consider having:

  • product – quick diving trips for people who are only in town for a short time
  • price – cheaper dive trips to cater for budget-conscious travellers
  • promotion – a Facebook page to promote your business online
  • place – an in-town location so you can be found easily
  • people – friendly staff who like to meet other travellers.

 

The 5 Ps of marketing

The 5 Ps of marketing

 

Door To Door Marketing Outsourcing firm Dongri

btl marketing agencies, Product marketing Activities , guerrilla marketing operation , In-shop marketing Outsourcing firm

guerrilla marketing operation , In-shop marketing Outsourcing firm, d2d marketing operation , Experiential Marketing operation , Fieldwork marketing operation , Colleges Marketing operation , malls Marketing operation, Business to consumer marketing operation

 

Brand Marketing agencies | Marketing Outsourcing firm Viman Nagar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing agencies | Marketing Outsourcing firm Viman Nagar

employment agency in pune

employment agency in pune

Profiling the Right People for Every Profession

Our Story

Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.

Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.

What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.

Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.

OUR BELIEVES

Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships.
This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.

Focus

At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.

Vision

What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.

 

Mission

Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.

Profiling the Right People for Every Profession

Our Story

Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.

Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.

What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.

Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.

OUR BELIEVES

Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships.
This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.

Focus

At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.

Vision

What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.

 

Mission

Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.

Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.

Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.

Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.

 

Marketing Outsourcing firm Viman Nagar

Brand Marketing agencies, Product marketing Activities , Fieldwork marketing operation , retail marketing Outsourcing firm

Fieldwork marketing operation , retail marketing Outsourcing firm, door to door marketing Outsourcing firm , local marketing Outsourcing firm , Feet On Street marketing Outsourcing firm , school Marketing Outsourcing firm , Theater Marketing Outsourcing firm, B To B marketing Outsourcing firm

 

d2d marketing operation | Door To Door Marketing Outsourcing firm in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing operation | Door To Door Marketing Outsourcing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Brand Activation Services

Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice.

while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

 

d2d marketing operation | Door To Door Marketing Outsourcing firm in pune

 

Door To Door Marketing Outsourcing firm, guerrilla marketing, btl marketing agencies, Product marketing Activities, guerrilla marketing operation, In-shop marketing Outsourcing firm, d2d marketing operation, Experiential Marketing operation, Fieldwork marketing operation, Colleges Marketing operation, malls Marketing operation, park Marketing operation , Business to consumer marketing operation , face to face marketing operation, pune , mumbai

door to door marketing Outsourcing firm | Marketing Outsourcing firm in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Outsourcing firm | Marketing Outsourcing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Fieldwork Services

Our company has a strong belief in the power of building positive, trusting relationships between our clients, our fieldwork team.

Special team of high level interviewers

Our approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations.
Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.

We always keep our time schedules

Our prices are really competitive

A good research quality does not mean that studies need to be expensive, so we take special care of this key variable.
You can directly follow-up your projects via internet
Delivering results the established dates or before whenever possible.
Part of our team are specialized statistical and analysis experts
who’s target is to make the most of your information.
With up-dated information of main results
Now you can directly participate in our training sessions
Fast Turn around Time
Undertakes assignments of any volume
On Time service Delivery
Accurate Results
Quality assurance

Data Collection Fieldwork Team

Face to Face Interviewing
Telephone Interviewing / CATI
Capi Interviews
Tracking Study
Central Location Test
Focus Group Discussions
Depth Interviews
Observation

Data Collection Fieldwork Team

Self Competition Interview
Media Test Services
Product Placements
Customer Satisfaction Survey
Mistry Shopping
Retailer Data Collection
B2B Research
B2B Data Collection

 

door to door marketing Outsourcing firm | Marketing Outsourcing firm in pune

 

Marketing Outsourcing firm, Local Marketing, Brand Marketing agencies, Product marketing Activities, Fieldwork marketing operation, retail marketing Outsourcing firm, door to door marketing Outsourcing firm, local marketing Outsourcing firm, Feet On Street marketing Outsourcing firm, school Marketing Outsourcing firm, Theater Marketing Outsourcing firm, hospital Marketing Outsourcing firm , B To B marketing Outsourcing firm , Flyer Delivery Outsourcing firm, pune , mumbai