Tag:  Product marketing business

Door to Door Marketing Strategy | Door to Door Marketing Plan | Product marketing business Shivajinagar Pune

Product marketing business Shivajinagar Pune

Fulcrum Marketing is a strategic Product marketing business Shivajinagar Pune. Our team of marketing consultants also specialise in marketing planning and Product marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Product marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Product marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Product marketing business Shivajinagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Product marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be difficult to boost sales without qualified strategies.

So, if your knuckles are hurting, you might find this advice really useful!

Perfect your Pitch

When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:

  • Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
  • Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
  • Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
  • Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.

Door to Door Marketing Plan

Key Pillars of the Door to Door Marketing Process

Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.

Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.

Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.

Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.

Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Product marketing business Shivajinagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Shivajinagar Pune

Product marketing business Shivajinagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Shivajinagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Product marketing 

Product marketing business Shivajinagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Product marketing | Product marketing business Shivajinagar Pune

Shivajinagar ,  Pune

Overview

Shivajinagar is one of the most developed area of Pune. It is located right in the centre of Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC) which is located at Shivajinagar. It is an older inner suburb of Pune. It houses large number of famous institutes of education. Apart from the important administrative building, it has some major commercial area with a number of major companies like Larsen & Toubro and Axis Software also located here. The Old Mumbai-Pune Highway is also located just behind the station. Bopodi, Khadki, Aundh, Pashan, Gokhale Nagar, Deccan Gymkhana, kalyani Nagar, Koregaon are its neighboring localities. Mula River also passing through the locality. Pune Junction railway station is about 3 km via Dr Babasaheb Ambedkar Road. Ganeshkhind Road, FC Road, JM Road, Ghole Roads are its internal roads. Other major roads Senapati Bapat Road, BMCC Road which further links Shivajinagar with SH 114 and NH 60. Shivajinagar has a bus station that connects Pune to different destinations in Maharashtra as well in neighboring states and is well connected to other parts of the city by local PMPML buses. Some of the key residential projects in Shivajinagar are Dwarka Ph-1, Pandit Madhukosh, Lohia Jain Oro Vista, Pandir Mohor, Lagoo Gopalkrupa, Nisarg Rajyog Residency among others.

Shivajinagar is one of the most developed area of Pune. It is located right in the centre of Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC) which is located at Shivajinagar. It is an older inner suburb of Pune. It houses large number of famous institutes of education. Apart from the important administrative building, it has some major commercial area with a number of major companies like Larsen & Toubro and Axis Software also located here. The Old Mumbai-Pune Highway is also located just behind the station. Bopodi, Khadki, Aundh, Pashan, Gokhale Nagar, Deccan Gymkhana, kalyani Nagar, Koregaon are its neighboring localities. Mula River also passing through the locality. Pune Junction railway station is about 3 km via Dr Babasaheb Ambedkar Road. Ganeshkhind Road, FC Road, JM Road, Ghole Roads are its internal roads. Other major roads Senapati Bapat Road, BMCC Road which further links Shivajinagar with SH 114 and NH 60. Shivajinagar has a bus station that connects Pune to different destinations in Maharashtra as well in neighboring states and is well connected to other parts of the city by local PMPML buses. Some of the key residential projects in Shivajinagar are Dwarka Ph-1, Pandit Madhukosh, Lohia Jain Oro Vista, Pandir Mohor, Lagoo Gopalkrupa, Nisarg Rajyog Residency among others.

Connectivity

It enjoy excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Lohegaon Road.

Shivajinagar, Khadki, Pune Junction, Ghorpuri are the nearby railway stations to Shivajinagar. Shivajinagar Railway Station is the nearest railway station which is located at a distance of mere 2 km from Pune Railway Station. It links Pune to almost all important cities in Maharashtra.

Shivajinagar is well connected to the city by local PMPML buses. The bus stand near Shivajinagar railway station connects the city to destinations in the state of Maharashtra.

Shivaji Road, JM Road & FC Road, Ambedkar Road, Dehu Road and Mumbai-Pune Old Road are the major roads passing through the localities which further connects it with NH60.

The old Mumbai-Pune national highway begins from Shivajinagar which links Pune Railway Station area via Shivajinagar, Khadki, Pimpri, Chinchwad, and Nigdi and Dehu Road.

Factors for past growth
The bus stand at Shivajinagar connects the city to destinations in the state of Maharashtra. This skywalk has been proposed with the objective of reducing traffic in Shivajinagar and provides a less congested environment for commuting pedestrians.

Its nearness to Pune International Airport, Pune Railway Station, major IT Parks like Lohia Jain IT Park and Pune IT park along with proposed Swargate Skywalk, have been a plus point for Shivajinagar. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, rental demands for 2 BHK flats have get momentum in Shivajinagar.

Infrastructural Development (Social & Physical)
Fergusson College, Deccan Education Society, Marathwada Mitra Mandal’s College’s, College of Engineering, Agricultural College and Shivaji preparatory military school are well known colleges in Pune city.

Shivajinagar houses some good quality hospitals which providing the health care facility to the residents of Shivajinagar are Deccan Multispeciality Hardikar Hospital, Cloudnine Hospital, Department of Hand and Microvascular Hospital, Bapat Hospital and Sancheti Hospital to name a few.

Central Mall, The Pavillion, Kakade Center Port, E Square Mall and City Mall are the major malls in the locality.

Major issues
Traffic congestion is the major issues for the residents of Shivajinagar as this locality is very close to Pune Municipal Corporation, IT Parks, railway and airport, due to its roads are fully crowded even in the day time.

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Product marketing business Shivajinagar Pune

Product marketing business Shivajinagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Product marketing, Product marketing business, Product marketing business Shivajinagar, Product marketing business Shivajinagar Pune, Shivajinagar, Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

corporate Marketing | RWA Marketing | Product marketing business Shivajinagar Pune

Product marketing business Shivajinagar Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Product marketing business Shivajinagar Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Product marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Product marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Product marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Product marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Product marketing business Shivajinagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Product marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Product marketing business Shivajinagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Product marketing business Shivajinagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Product marketing 

Product marketing business Shivajinagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Product marketing | Product marketing business Shivajinagar Pune

Shivajinagar ,  Pune

Overview

Shivajinagar is one of the most developed area of Pune. It is located right in the centre of Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC) which is located at Shivajinagar. It is an older inner suburb of Pune. It houses large number of famous institutes of education. Apart from the important administrative building, it has some major commercial area with a number of major companies like Larsen & Toubro and Axis Software also located here. The Old Mumbai-Pune Highway is also located just behind the station. Bopodi, Khadki, Aundh, Pashan, Gokhale Nagar, Deccan Gymkhana, kalyani Nagar, Koregaon are its neighboring localities. Mula River also passing through the locality. Pune Junction railway station is about 3 km via Dr Babasaheb Ambedkar Road. Ganeshkhind Road, FC Road, JM Road, Ghole Roads are its internal roads. Other major roads Senapati Bapat Road, BMCC Road which further links Shivajinagar with SH 114 and NH 60. Shivajinagar has a bus station that connects Pune to different destinations in Maharashtra as well in neighboring states and is well connected to other parts of the city by local PMPML buses. Some of the key residential projects in Shivajinagar are Dwarka Ph-1, Pandit Madhukosh, Lohia Jain Oro Vista, Pandir Mohor, Lagoo Gopalkrupa, Nisarg Rajyog Residency among others.

Connectivity

It enjoy excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Lohegaon Road.

Shivajinagar, Khadki, Pune Junction, Ghorpuri are the nearby railway stations to Shivajinagar. Shivajinagar Railway Station is the nearest railway station which is located at a distance of mere 2 km from Pune Railway Station. It links Pune to almost all important cities in Maharashtra.

Shivajinagar is well connected to the city by local PMPML buses. The bus stand near Shivajinagar railway station connects the city to destinations in the state of Maharashtra.

Shivaji Road, JM Road & FC Road, Ambedkar Road, Dehu Road and Mumbai-Pune Old Road are the major roads passing through the localities which further connects it with NH60.

The old Mumbai-Pune national highway begins from Shivajinagar which links Pune Railway Station area via Shivajinagar, Khadki, Pimpri, Chinchwad, and Nigdi and Dehu Road.

Factors for past growth
The bus stand at Shivajinagar connects the city to destinations in the state of Maharashtra. This skywalk has been proposed with the objective of reducing traffic in Shivajinagar and provides a less congested environment for commuting pedestrians.

Its nearness to Pune International Airport, Pune Railway Station, major IT Parks like Lohia Jain IT Park and Pune IT park along with proposed Swargate Skywalk, have been a plus point for Shivajinagar. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, rental demands for 2 BHK flats have get momentum in Shivajinagar.

Infrastructural Development (Social & Physical)
Fergusson College, Deccan Education Society, Marathwada Mitra Mandal’s College’s, College of Engineering, Agricultural College and Shivaji preparatory military school are well known colleges in Pune city.

Shivajinagar houses some good quality hospitals which providing the health care facility to the residents of Shivajinagar are Deccan Multispeciality Hardikar Hospital, Cloudnine Hospital, Department of Hand and Microvascular Hospital, Bapat Hospital and Sancheti Hospital to name a few.

Central Mall, The Pavillion, Kakade Center Port, E Square Mall and City Mall are the major malls in the locality.

Major issues
Traffic congestion is the major issues for the residents of Shivajinagar as this locality is very close to Pune Municipal Corporation, IT Parks, railway and airport, due to its roads are fully crowded even in the day time.

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Product marketing business Shivajinagar Pune

door2door selling business Shivajinagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
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Aundh
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Sinhagad Road
Shivajinagar
Pimpri
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Pashan
NIBM
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Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Product marketing, Product marketing business, Product marketing business Shivajinagar, Product marketing business Shivajinagar Pune

Experiential marketing Activity | Door To Door Marketing agencies Currey Road

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing Activity | Door To Door Marketing agencies Currey Road

USE DESIGN IN YOUR BUSINESS

Design opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant business benefits.

The research and prototype stages of the design process can generate new product ideas and allow you to discover your customers’ needs and preferences.

Design can then help you turn these ideas into innovative and competitive products and services that are suitable for your market. You can also use design to make your business processes more efficient and to strengthen your marketing approach.

This guide explains the different ways that design can benefit your business, from product development to business strategy. It also outlines what’s involved in the design process as well as how you can manage the process and measure its success.

THE BUSINESS BENEFITS OF DESIGN

Evidence shows that using design improves business performance. Businesses that undervalue the importance of design may be missing vital opportunities.

Design can bring a range of commercial benefits if used systematically across your business. These benefits include:

  • increased sales of your products or services
  • improved market position relative to your competitors
  • greater customer loyalty and fewer customer complaints
  • a stronger identity for your business
  • the ability to create new products and services and open up new markets
  • reduced time to market for new products and services

Designing for your customer

The effective use of design gives customers a reason for buying from you and not from your competitors. It’s a valuable source of differentiation – a well-designed product or service will stand out from the competition.

Design also adds value to products and services. Customers are often willing to pay more for well-designed products that can offer them benefits such as greater usability, increased functionality and improved aesthetics.

Designing for efficiency

But as well as enhancing the products and services you sell, design can also improve the way your business operates – the efficiency of its processes, the cost-effectiveness of the raw materials it uses, the quality of its packaging.

As well as increasing the value of your products and services to customers, design can cut production costs. Careful design of the manufacturing process, for instance, can bring substantial savings. It can also make processes and the use of materials more efficient and environmentally friendly, helping businesses comply with sustainability regulations and legislation.

HOW BUSINESSES USE DESIGN

Design covers much more than just the outward appearance of products or the graphic elements of things such as your website, packaging and marketing materials. It plays a part in nearly every aspect of what most businesses do.

In some areas, the importance of design is quite obvious – for instance, when a business creates a consistent look across its products, signage, stationery and marketing activities.

Design can also be used to benefit your business in many less obvious ways. Remember that design isn’t just about managing the appearance of your business – it’s also about managing your business processes so they’re as cost-effective as possible.

Businesses use many types of design, among which:

  • product design – including ergonomics
  • engineering design
  • graphic design – from manuals and marketing literature to signage and software interfaces
  • packaging design
  • website and interface design
  • retail design
  • interior design and fit-outs
  • exhibition design
  • architecture – particularly for refurbishments and building modifications

It’s a good idea to conduct a design audit – look at key areas of your business such as your brand, your product and service development, your work practices and customer communication and then consider what role design plays in them. There may be opportunities to use design to make your business more efficient and to add value to your products and services for your customers.

MAKE DESIGN PART OF YOUR BUSINESS STRATEGY

Design deserves more attention than it frequently receives from business owners and managers. It’s often seen as a finishing touch in product or service development – something to be used after the strategy has been formulated, key decisions have been made and budgets have been allocated.

Successful businesses include design as part of their business strategy from the outset. This is because involving design at an early stage can save you money and result in a better offering and a better experience for your customers.

You don’t necessarily need a professional designer to use design strategically – just looking for new ways to meet your customers’ needs is an important step in taking advantage of the benefits of design. Making even minor changes can provide considerable rewards.

Your first steps to using design more strategically should include:

  • pinpointing where and how design is currently being used within your business
  • identifying ways of improving the design process – such as increasing management involvement or using a professional design consultant
  • looking for areas of your business where design opportunities are being missed
  • making sure design considerations are featured in all your business planning meetings and documents
  • conducting market research to ensure you know what your customers need

Business advisors with design knowledge can provide guidance on using design and working with designers.

USING DESIGN TO IMPROVE PRODUCT DEVELOPMENT

Finding out what your customers want is an essential starting point in designing competitive products and services. The more you discover about your customers’ preferences from market research and design-led user research, the more likely you are to design products they’ll want to buy. See our guide on how to know your customers’ needs.

Product development involves the following steps:

  • carrying out user research
  • developing a concept for a new or revised product
  • drawing up an initial design
  • identifying the people, materials and processes required to produce it
  • creating a prototype
  • conducting user trials to evaluate the new product
  • making revisions after the user trials and settling on a final design

See our guide on how to develop new products and services.

Remember that product development shouldn’t only be focused on your existing customers – it can also be used to help you target new customers and move into new markets.

USE DESIGN TO WIN NEW CUSTOMERS AND MARKETS

Design can be a powerful means of retaining customers and positioning your business for a move into new markets.

Responsive businesses can use design methods and techniques – such as user research and prototyping – to identify customer needs that aren’t being met and then create or refine a product or service to fill the gap in the market. See our guide on how to know your customers’ needs.

Businesses can use design in a variety of ways to appeal to new customers and build new markets. These include:

  • designing prototype products that can be used to reveal customers’ needs and preferences and spark new ideas
  • creating products incorporating trend research that anticipate and fulfil customers’ needs
  • developing your business’ brand through packaging, graphics and customer communication

Design can also help you expand into foreign markets – perhaps by complying with different technical standards or by tailoring a product or its packaging to preferences in your target market.

Alongside winning new business, don’t forget the important role design can play in retaining your existing customers. Whether it’s a new product or a website redesign, fresh design can keep your customers interested, and help you contend with the competition.

The needs of customers can change, so the user observation, trend research and prototyping that are part of the design process will help you keep in touch with your market.

THE DESIGN PROCESS

The design process should be managed like any other business process. The key is to co-ordinate those involved – designers, managers and employees with an insight into the project requirements – to ensure that your use of design delivers the outcomes you require at the cost you have budgeted.

Key tips for managing the design process

  • The design process should begin by clearly identifying the purpose and goal of the project, such as raising brand awareness or improving a product or service offering.
  • Carry out research both before and during the project – keep focused on what your customers want. See our guide on how to know your customers’ needs.
  • Decide who in your business will be responsible for the design process
  • Set a budget and a timetable with measurable targets.
  • Choose your designer and prepare a design brief outlining the project’s aims, budget, timetable and any legal, technical or other constraints on developing the design. Consult as many departments as possible when drawing it up.
  • Make sure that your production, marketing and sales departments are prepared for any new product, service or branding you develop.
  • Monitor the process as it develops – if the project deviates from the brief, investigate and make sure it’s for a good reason.
  • Remember that your designs may result in intellectual property that needs protecting.

When the process is finished make sure you gather as much feedback as possible from those involved – it will help you run future design projects even more smoothly.

MAXIMISE THE SUCCESS OF YOUR DESIGN PROJECTS

For every design project you undertake, you should set clear targets for measuring its success.

In many instances customer response will be a crucial factor. For instance, if you design a new product or a new website interface, the key benchmark of its success will be its performance in the market.

You may also need to consider a wide range of additional factors when judging the success of your project:

  • Cost – did aspects of the design process – such as prototyping or user-testing – go over budget? If so, why?
  • Timetables – if deadlines were missed, was it because they were unrealistic or were the delays avoidable?
  • Working relationships – did poor communication or other problems hinder cooperation between you and your designer?

The more specific the targets and review dates you set out in your design brief and the more key people or departments you involve in setting them – the more likely it is that you’ll reap the return you want on your design investment.

If problems arise, deal with them as quickly as possible. Revise the design brief if important new information or priorities emerge – try not to get locked into a project that won’t deliver what you need.

After a design project has concluded, review it to see what lessons can be learned – this will make it easier to ensure the success of future projects. And don’t look at individual design projects in isolation – achieving your overall objectives may require a series of design investments to build on each other.

 

Door To Door Marketing agencies Currey Road

Experiential marketing Activity, Product marketing business , guerrilla marketing Services , In-shop marketing agencies

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Local Marketing Activity | Marketing agencies Kothrud

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Local Marketing Activity | Marketing agencies Kothrud

DIGITAL CONTENT & VIDEO

Content Creation Services

Bill Gates said “Content is King” more than 20 years ago, and today’s digital landscape proves it beyond a doubt.Content represents an evergreen opportunity to deliver what your audience wants while driving towards your business goals. It requires a commitment to service, a thirst for knowledge, and a willingness to share information.Over the past decade, we’ve learned how to create content that consumers and brands love. We’ve hired experts in technical and sales copywriting to complement our core marketing team, allowing us to develop a broad range of content with a maximum impact for every client.

Digital Content Services

ExcelForce is a full-service digital content services provider for clients in the UK and around the world. We help brands perform effective research that drives development of content type choices, budget allocation, content themes and topics, content promotion, and even publication and promotion. Our experts have helped clients around the world build a digital presence through content strategy, design, and publication for blogs, news stories, multimedia, infographics, and technical guides.

Digital Content Strategy

Digital content can be a major driver behind your revenue growth and brand’s awareness over time. For that to happen, you need to begin with a strong content strategy that addresses several key areas.As with any other marketing effort, it’s vital that you know to whom you’re targeting your message. 

Infographic  Creation

Today’s society is hooked on data. It seems like everything can be measured and visualised. Nearly every industry has relevant data that can be subjected to comparative analysis, and both consumers and organisational buyers love to be served up easily digestible metrics that they can share with others.

 

Marketing agencies Kothrud

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d2d marketing Services | Door To Door Marketing agencies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing Services | Door To Door Marketing agencies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Field Sales

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services.

Generate an increased ROI with field sales

Are you stuck with a current sales strategy and don’t have any idea what should be done next? Service Innovation Group is your source of the most optimal marketing solutions. We offer professional field sales services which will drive an improved ROI to your brand in a short time. With a tailored plan for your retail business, our team will show you the way to follow. We know what marketing steps should be taken to build strong relationships with your customers and encourage them to rely on your brand.

Fulcrum is one of the most reputable field sales companies in the mumbai and pune  offering solutions that make the difference in the retail industry. We focus on developing long-term relationships with your potential buyers with the help of an innovative partnership approach. Aimed at increasing your brand awareness, our team of field sales experts will act on behalf of your company when creating a personal connection with your target audience. This form of marketing is a highly appealing option for businesses as it helps them deliver retail excellence quickly and effectively.

We want your retail store move beyond traditional marketing techniques with an annoying salesperson standing in front of shoppers. If you feel passionate about delivering greater value to your customers than that of the past, Fulcrum will help. It’s our sales marketing services that allow you to improve your results dramatically. Thus, it’s up to you to be better off using relationship-oriented promotion techniques or to settle for run-of-the-mill methods that do not take customer interaction into account.

Benefits of Our Field Sales Services

With new ways of increasing ROI and brand presence, Fulcrum has made a name for itself as the agency that cares about your success. However, it’s not the only thing that allows us to stand out from other field sales marketing companies. We’ve already managed to help many businesses due to:

Unrivalled experience in the retail industry. Over the years of helping others, we’ve found out what marketing strategies work best to maximise sales.

Technologically advanced solutions. Our field sales services come with the latest reporting software, allowing you to see your progress and areas with increased value.

Comprehensive sales programmes. We place an increasing emphasis on long-term customer relationships, improved brand presence and incremental sales. Also, our team makes sure the risk of miscommunication and incorrect data is minimised.

Individual approach. Depending on the retail sector you are involved in, different selling techniques may be required. When relying on us, you will get assisted by professionals who have all needed skills in your particular area.

Run your retail business effectively

All you need to get increased profits is to hire fulcrum to be a part of your team. As one of the most experienced sales  companies in the india, we know for sure how to achieve the desired results in sales. We will analyse high-level KPIs, strengthen local relationships and develop a step-by-step strategy to maximise your brand profitability.

Count on us today to bring all these benefits to your business tomorrow!

Field Sales

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing

 

d2d marketing Services | Door To Door Marketing agencies in pune

 

Door To Door Marketing agencies, direct Response marketing, Experiential marketing Activity, Product marketing business, guerrilla marketing Services, In-shop marketing agencies, d2d marketing Services, Experiential Marketing Services, Fieldwork marketing Services, Colleges Marketing Services, malls Marketing Services, park Marketing Services , Business to consumer marketing Services , face to face marketing Services, pune , mumbai

door to door marketing agencies | Marketing agencies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing agencies | Marketing agencies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

OUR PROCESS

We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.

Our Three-Phase Process Encompasses Concept, Planning and Execution.
It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.

PHASE CONCEPT

Brief

Idea

Pricing/Budget

PHASE TWO PLANNING

Recruit

Train

Procure

PHASE THREE EXECUTION

Activate

measure

Evaluate

Planning & Management

Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.

We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.

Creative Execution

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

WORKING WITH A RANGE OF BUSINESSES

 

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.

 

door to door marketing agencies | Marketing agencies in pune

 

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marketing Recruiters in Vidyavihar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Vidyavihar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Vidyavihar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Vidyavihar

Are You Marketing to Demographics or Interests

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Interests allow you to target your true audience

 

Defining your audience by physical characteristics means that you’re telling everyone outside of those traits that they shouldn’t be interested in what you have to offer.This is a mistake marketing has been making for years. Think of the gaming industry, for example. When video games first became popular in the 1970’s, it was all about trying to make the same game seem appealing to adults and kids. But later, when the industry started to flail, companies consolidated all their marketing budget into a large single demographic, to maximize sales and effort. The demographic they chose? MalesWith marketing like that, it’s hard for women to feel like welcome customers. Such segmentation has even caused consternation for their target market – according to the “bros” you had to choose between gaming and spending time with a special female. Not very healthy, is it?

 

The times, they are a changing

 

This is only starting to be corrected recently – with stats coming out that women are increasingly showing their gaming side. Despite being discouraged.While the gaming industry is huge now, from consoles to PC gaming and mobile, I believe only mobile gaming has taken a true “interests targeting” approach. Games are marketed to people based on game type (mostly), allowing everyone and their pets to play.One could also say that consoles have taken a step in the right direction by acknowledging that such segmentation is slowing growth for them. Instead, they now focus on how they can meet the needs, and ignite the interest, of a whole household. These days, a console is not just for playing games, but can form the heart of an entertainment system – bringing people together, rather than segregating them by superficial demographics.

ZIRAKPUR, Product marketing business, Product marketing business, Product marketing business in pune, housing society Activation, Kiosk marketing promotional, Rural advertising promotional, , campus marketing branding, RWA marketing branding, Market marketing branding, marketing Recruiters in Vidyavihar

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Product marketing business in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Product marketing business in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Product marketing business in mumbai

Are You Marketing to Demographics or Interests

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Interests allow you to target your true audience

 

Defining your audience by physical characteristics means that you’re telling everyone outside of those traits that they shouldn’t be interested in what you have to offer.This is a mistake marketing has been making for years. Think of the gaming industry, for example. When video games first became popular in the 1970’s, it was all about trying to make the same game seem appealing to adults and kids. But later, when the industry started to flail, companies consolidated all their marketing budget into a large single demographic, to maximize sales and effort. The demographic they chose? MalesWith marketing like that, it’s hard for women to feel like welcome customers. Such segmentation has even caused consternation for their target market – according to the “bros” you had to choose between gaming and spending time with a special female. Not very healthy, is it?

 

The times, they are a changing

 

This is only starting to be corrected recently – with stats coming out that women are increasingly showing their gaming side. Despite being discouraged.While the gaming industry is huge now, from consoles to PC gaming and mobile, I believe only mobile gaming has taken a true “interests targeting” approach. Games are marketed to people based on game type (mostly), allowing everyone and their pets to play.One could also say that consoles have taken a step in the right direction by acknowledging that such segmentation is slowing growth for them. Instead, they now focus on how they can meet the needs, and ignite the interest, of a whole household. These days, a console is not just for playing games, but can form the heart of an entertainment system – bringing people together, rather than segregating them by superficial demographics.

ZIRAKPUR, Product marketing business, Product marketing business, Product marketing business in pune, housing society Activation, Kiosk marketing promotional, Rural advertising promotional, , campus marketing branding, RWA marketing branding, Market marketing branding, Product marketing business in mumbai

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marketing organizations in talegaon

Marketing and Sales companies marketing organizations in talegaon with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Are You Marketing to Demographics or Interests

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Interests allow you to target your true audience

 

Defining your audience by physical characteristics means that you’re telling everyone outside of those traits that they shouldn’t be interested in what you have to offer.This is a mistake marketing has been making for years. Think of the gaming industry, for example. When video games first became popular in the 1970’s, it was all about trying to make the same game seem appealing to adults and kids. But later, when the industry started to flail, companies consolidated all their marketing budget into a large single demographic, to maximize sales and effort. The demographic they chose? MalesWith marketing like that, it’s hard for women to feel like welcome customers. Such segmentation has even caused consternation for their target market – according to the “bros” you had to choose between gaming and spending time with a special female. Not very healthy, is it?

 

The times, they are a changing

 

This is only starting to be corrected recently – with stats coming out that women are increasingly showing their gaming side. Despite being discouraged.While the gaming industry is huge now, from consoles to PC gaming and mobile, I believe only mobile gaming has taken a true “interests targeting” approach. Games are marketed to people based on game type (mostly), allowing everyone and their pets to play.One could also say that consoles have taken a step in the right direction by acknowledging that such segmentation is slowing growth for them. Instead, they now focus on how they can meet the needs, and ignite the interest, of a whole household. These days, a console is not just for playing games, but can form the heart of an entertainment system – bringing people together, rather than segregating them by superficial demographics.

 

marketing organizations in talegaon

 

ZIRAKPUR, Product marketing business, housing society Activation, Product marketing business in pune, Kiosk marketing promotional, Rural advertising promotional, , campus marketing branding, RWA marketing branding, Market marketing branding,

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Product marketing business in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Product marketing business in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Product marketing business in pune

Are You Marketing to Demographics or Interests

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Interests allow you to target your true audience

 

Defining your audience by physical characteristics means that you’re telling everyone outside of those traits that they shouldn’t be interested in what you have to offer.This is a mistake marketing has been making for years. Think of the gaming industry, for example. When video games first became popular in the 1970’s, it was all about trying to make the same game seem appealing to adults and kids. But later, when the industry started to flail, companies consolidated all their marketing budget into a large single demographic, to maximize sales and effort. The demographic they chose? MalesWith marketing like that, it’s hard for women to feel like welcome customers. Such segmentation has even caused consternation for their target market – according to the “bros” you had to choose between gaming and spending time with a special female. Not very healthy, is it?

 

The times, they are a changing

 

This is only starting to be corrected recently – with stats coming out that women are increasingly showing their gaming side. Despite being discouraged.While the gaming industry is huge now, from consoles to PC gaming and mobile, I believe only mobile gaming has taken a true “interests targeting” approach. Games are marketed to people based on game type (mostly), allowing everyone and their pets to play.One could also say that consoles have taken a step in the right direction by acknowledging that such segmentation is slowing growth for them. Instead, they now focus on how they can meet the needs, and ignite the interest, of a whole household. These days, a console is not just for playing games, but can form the heart of an entertainment system – bringing people together, rather than segregating them by superficial demographics.

ZIRAKPUR, Product marketing business, Product marketing business in pune, housing society Activation, Kiosk marketing promotional, Rural advertising promotional, , campus marketing branding, RWA marketing branding, Market marketing branding

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