Tag:  Product marketing Professional

Experiential marketing Strategy | Door To Door Marketing Services Dadar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing Strategy | Door To Door Marketing Services Dadar

Measuring the results of your advertising

Measuring the results of your advertising can help you determine which styles, methods and media work best for your business. With solid data, you can plan how to best invest your valuable advertising dollars.

For an advertisement (ad) to be effective, it must translate into enough extra sales to generate a profit. How can you tell if a sale is the result of a specific ad?

Measuring advertising results can be more of an art than a science. The following information will help you plan and carry out your measurements, and compare them against each other.

 

What results should I expect from my advertising?

Essentially, measuring results of your advertising means comparing the value of your sales with the cost of advertising. To do this, you need to start early in the process — before you even come up with the advertisement. Ask yourself: “What do I want the advertising to do for my business?”

Immediate-response advertising should convince potential customers to buy a particular product from you within a short time (i.e. today, tomorrow, or next week). An example , of this is an ad that promotes regular-priced items or services but has immediate appeal, or an ad that has a price appeal (clearance sale, holiday sale, or back to school sale).

Image advertising should keep your business and/or brand name in the forefront of customers’ minds. This kind of advertising should help you positively influence the attitude of the public toward your business and your offerings. You remind people week after week of the products or services that you regularly offer, and tell them about new or special services or policies.

Image advertising is harder to measure than immediate-response advertising because you cannot always attribute specific sales to it. However, you may notice that an ad or a series of ads that announce a particular brand start to pay off when you begin to get customers who want only that brand and ask no questions about competing brands. In short, the message lingers in the minds of those who have seen or heard the ad. Sooner or later, these people may act upon the message.

Because the effect of image advertising is spread out over an extended period of time, you can measure the results at various intervals. Some image advertising, such as a series of ads about the brands your business offers, can be measured one month after the ads appear, or at the end of a campaign.

What tools and techniques can measure my advertising results?

Whether you are trying to measure immediate-response ads or  image advertising, the better you plan, the more accurate your results will be. You must not only determine what you expect to achieve with your advertising, but also find ways to determine if clients have seen or heard your ads.

Testing immediate response ads

The following devices can help you weigh the results of your immediate-response advertisements:

Use coupons

Usually, redeemed coupons represent sales of the product as a result of an ad. Ask yourself whether enough sales were made to pay for the ad. Date your coupons so you can determine the number of sales for the first, second, and third weeks that you placed the ad.

In your radio or television ads, you can have listeners create their own coupons. For example, ask them to redeem their hand-drawn coupon for a free offer sample.

Use coupons for direct mail or email advertising

Code the coupon in such a way that you can easily measure the response. You can even use bar codes containing detailed demographic information.

Hide offers in the ad

A hidden offer can allow you to track how many clients saw or heard an ad because they’ll have to mention something in person, on the phone, or in writing. For example, in the middle of an ad, include a statement that will allow the customer to receive a free sample, a great discount, or something similar upon request or by saying a magic word. Results should be checked over a period of one week to between 6 and 12 months since people may not immediately react to this type of ad.

Compare similar ads

Prepare two ads (only slightly different according to the variable you’d like to test) and run them on the same day. Identify the ads — in the message or with a coded coupon — so you can tell them apart. Ask customers to bring in the coupon or to use a special phrase. Run two broadcast ads at different times or on different stations on the same day with different discount phrases. Ask a newspaper to give you a split run — that is, to print ad A in part of its press run and ad B in the rest of the run. Count the responses to each ad to see which scenario is most effective. Comparing similar ads is also effective in other media such as on the Internet.

Promote a particular item

If the ad is about a bargain or limited-time offer, you can consider that sales for the following four weeks came from that ad. You may need to judge how many sales did not come from the ad, but instead from in-store displays, or from the encouragement of sales associates.

Check your traffic

An important function of advertising is to build client traffic that results in customers buying additional unadvertised items. For example, a customer who is attracted by an ad for a blouse may also buy a handbag. Some customers might buy the bag in addition to the blouse, and others m only buy the blouse.

To measure the value of your ads among foot traffic to your retail store, you could survey customers as they check out or leave the store to determine which advertised items they bought, what other items they bought, and what they shopped for but did not buy.

Website traffic works in a similar way. Look at overall website traffic, the volume of customer calls, submissions from the website, and metrics from branded search (both organic and paid). If you use campaign codes in your online ads, you can measure conversions by tracking clickthroughs from targeted emails or social media, and the cost of each for a certain time period or campaign.

Testing attitude (or image-building) advertising

Compare advertising and sales records

Individual ads are building blocks that make up your advertising over a season. It can be a challenge to measure the effects of each ad individually, and the effect of all of your ads together.

To measure the effectiveness of advertising spread out over seasons, you need to keep records. The idea is to compare records of ads and sales for an extended time period. Keep a record of all forms of advertising, by date. Record the cost, keep a copy of each ad, and break the file down into monthly, quarterly, or semi-annual blocks. By recording the sales of the advertised items on the copy of each ad or in a log, you can make comparisons.

One approach is to make weekly comparisons. For example, if you run an ad each week, compare each week’s sales with sales from the previous week as well as with the sales of the same week a year earlier. You will, of course, be measuring the momentum of all of your ads as well as the results of a single ad. Over time, you will probably be able to estimate what percentage of the results are due to the individual ads and what percentage are due to the momentum of the entirety of your advertising. You can then make changes to the ads to increase response.

What factors should I take into account when comparing advertising results?

When comparing one time period with another, keep in mind that some  variables are beyond your control, and may affect the pulling power of an ad. You can divide ads into at least two classes: high-response ads and low-response ads, for example, then look for differences between the two classes. You should then be able to determine the combination of factors that work best for your business and products.

Timing

The time an ad was broadcast or run may affect a particular response level. Use demographic information and sales results to help you determine the best time to run your ads, for your audience.

The tone or look of the message

Consider the message and how well it was expressed. If you used slogans, did they help make the point? For print and Internet, consider the effects of images, type size, white space, colour, and ad location. In broadcast, consider whether or not the voice of the person doing the ad or the music used may have had an effect. Check the effect of the length of broadcast ads. Did you get the best results with 10-second, 30-second, or 60-second ads?

Media

There is no single formula that will ensure high response ads every time. Keep an eye on industry trends and competitors to see what changes are occurring, and what media are being used  Social media, for example, has changed the way you can reach consumers and target clients. Continue to analyze your own ads, make small changes occasionally, and note any variations in response.

Feedback

Listen to what people are saying about your ads. Try to find points that reinforce believability and a feeling that your product fulfills a specific customer wish or need.

Don’t confuse attention with motivation to buy. An ad can cause a great deal of discussion, or ‘go viral’ but may not result in a big increase in sales.

  • Market research and statistics
    Learn more about market research, how to conduct it, and where to find free information and statistics to support your market research project.

How do I measure the results of my Internet advertising?

Business websites have become an important tool for marketing one’s goods and services. Similarly, placing ads on the Internet is becoming an increasingly effective way to promote a product or service since it targets people that are already interested in what you have to offer.

You can measure the effectiveness of your Internet advertising by counting how many people have come to your website via each ad (your ads may vary by type and size, as well as by message, image, and layout). Name each source (channel) in such a way that you can distinguish it from another, by inserting the variable component (colour scheme, image, placement, etc.) or by using campaign codes in the URLs of clickable messages.

For more information on the uses of the Internet for business, and in particular, marketing on the Internet, consult the following documents.

 

Can I compare ads from different media?

When your ads appear simultaneously in different media (such as newspapers, radio, television, the Internet, direct mail or flyers), you should try to evaluate the relative effectiveness versus the cost of each. You can check one print medium against the other by using companion ads — the same or almost identical ads.

You can make the job of analyzing and comparing results easier by varying the message. This way, your ad copy becomes the means of identifying your ad response.

You can identify results of your campaign in various media by changing the call to action for each. Suppose, for example, that you advertise an item at 20% off. Your broadcast ads (radio, television, etc.) might say something like: “Come in and tell us you want this product at twenty percent  off.” On the other hand, your printed ads might require the customer to bring in the clipping itself.

Some of the ways to vary the copy are: combining the brand name with a word or words indicating the product type; tone of voice; speed of delivery; variations of picture, size and colour. Check your printed ads against each other as well as against your broadcast ads.

Be careful that the copy variation is not so great that a different impression is received from each medium.

Are there short-term and long-term effects of advertising?

Even one ad, commercial, or highway poster can result in sales and brand awareness for your business. A series of related ads can lead to sales over a longer period of time than the duration of a single campaign. Your spending on advertising therefore, should be scheduled over varying lengths of time.

 

Door To Door Marketing Services Dadar

Experiential marketing Strategy, Product marketing Professional , guerrilla marketing company , In-shop marketing Services

guerrilla marketing company , In-shop marketing Services, d2d marketing company , Experiential Marketing company , Fieldwork marketing company , Colleges Marketing company , malls Marketing company, Business to consumer marketing company

 

Local Marketing Strategy | Marketing Services Warje

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Local Marketing Strategy | Marketing Services Warje

Ecommerce

Ecommerce Marketing Agency

Today’s shoppers prefer digital experiences over the hassle of shopping in physical stores. The internet is bigger than any shopping centre. Ecommerce as an industry is worth over a trillion dollars and expands at a double-digit rate annually. Merchants no longer have to maintain storefronts with expensive overhead, making the barrier to entry for a retail entrepreneur lower than ever.

While the opportunity represented by ecommerce is indisputable, the competition can’t be ignored. There are over 100,000 ecommerce companies generating meaningful income today, and nearly a million trying to reach that level. There’s a true 1% in ecommerce, with the top 1% of ecommerce sites controlling over a third of all online spending.

Whether you’re an established digital merchant, a brick-and-mortar brand leaping into the digital age, or a newly established internet retailer, you’ve got a tough hill to climb and a lot of other firms competing for your target audience. If you want to out-sell the competitors, you need to grab shoppers’ attention, keep them engaged, build loyalty, and support their purchasing needs. This requires a shopping cart filled with digital marketing strategies.

ExcelForce has been a partner to ecommerce brands for over a decade. Our complete suite of digital marketing services helps you show up in search results, drive paid traffic to your site, draw traffic from social media, and build and manage a reliable ecommerce site.

Digital presence and marketing strategy is crucial for ecommerce brands. Ecommerce is one of the fastest growing industries, makes up a major percentage of the global economy, and allows consumers to have access to global marketplace that’s unprecedented in retail history. Ecommerce is also fiercely competitive, with thousands of competitors in nearly every niche. If you want to push your retail brand to the top level of ecommerce, consider adding Excel Force suite of digital marketing services today.

 

Marketing Services Warje

Local Marketing Strategy, Product marketing Professional , Fieldwork marketing company , retail marketing Services

Fieldwork marketing company , retail marketing Services, door to door marketing Services , local marketing Services , Feet On Street marketing Services , school Marketing Services , Theater Marketing Services, B To B marketing Services

 

d2d marketing company | Door To Door Marketing Services in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing company | Door To Door Marketing Services in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Sales Staff

Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability.

From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

We dig deeper into the detail by incorporating our sales and marketing management with the necessary business intelligence through forecasting and planning, and we realise successful objectives.

We link brands to the people they are meant for through meaningful connections and drive brand success through integrated and holistic sales and marketing.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

We dig deeper into the detail by incorporating our sales and marketing management with the necessary business intelligence through forecasting and planning, and we realise successful objectives.

We link brands to the people they are meant for through meaningful connections and drive brand success through integrated and holistic sales and marketing.

We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.

Benefits of Our Sales Staff Services

With new ways of increasing ROI and brand presence, Fulcrum has made a name for itself as the agency that cares about your success. However, it’s not the only thing that allows us to stand out from other field sales marketing companies. We’ve already managed to help many businesses due to:

Unrivalled experience in the retail industry. Over the years of helping others, we’ve found out what marketing strategies work best to maximise sales.

Technologically advanced solutions. Our field sales services come with the latest reporting software, allowing you to see your progress and areas with increased value.

Comprehensive sales programmes. We place an increasing emphasis on long-term customer relationships, improved brand presence and incremental sales. Also, our team makes sure the risk of miscommunication and incorrect data is minimised.

Individual approach. Depending on the retail sector you are involved in, different selling techniques may be required. When relying on us, you will get assisted by professionals who have all needed skills in your particular area.

 

d2d marketing company | Door To Door Marketing Services in pune

 

Door To Door Marketing Services, shopper marketing, Experiential marketing Strategy, Product marketing Professional, guerrilla marketing company, In-shop marketing Services, d2d marketing company, Experiential Marketing company, Fieldwork marketing company, Colleges Marketing company, malls Marketing company, park Marketing company , Business to consumer marketing company , face to face marketing company, pune , mumbai

door to door marketing Services | Marketing Services in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Services | Marketing Services in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Data Collections For Apps

Data Collection Made Easy

Collect Data Or Vendor Sing Up Anytime, Anywhere, Any Categories With Fulcrum Team

Design custom forms and deploy to mobile devices for fast, efficient, and reliable mobile data collection and vendor sing up. Quickly deploy  field staff for fast  data collection or vendor sing up. Fulcrum can help you become more efficient, productive, & profitable in the field.

Fulcrum Powers All Phases of Your Data collection or vendor sing up Lifecycle

Build > Deploy > Collect > Report > Extend

    Multiple City
    Monitor Productivity
    Offline Data Collection online Data Collection

    Data Events
    Team Roles
    Custom Form Builder

    Real-Time Tracking
    Export Options

    Rich Media Collection
    Import Tools
    Secure Data

 
 

 

door to door marketing Services | Marketing Services in pune

 

Marketing Services, Door To Door Marketing, Local Marketing Strategy, Product marketing Professional, Fieldwork marketing company, retail marketing Services, door to door marketing Services, local marketing Services, Feet On Street marketing Services, school Marketing Services, Theater Marketing Services, hospital Marketing Services , B To B marketing Services , Flyer Delivery Services, pune , mumbai

marketing service in Andheri

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing service in Andheri is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing service in Andheri tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing service in Andheri

Embracing Transformative Experiential Marketing

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Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative experiential marketing isn’t enough. You need to actually be able to apply it to your own brand and business – and that’s the really tricky part! Here are our top tips for making it work for you:

  • Dig a Little Deeper

So, you know the age group of your target market. You know what their interests are and what their expectations may be at any given time. But how much do you know about the deeper side of them?

According to Tradeway’s Michelle Storey, “In order to create a successful transformative experiential marketing campaign, you need to understand your target market’s dreams, as well as their fears and hopes for the future. You need to know what really makes them tick – and what doesn’t. What is it that they really value? It’s these insights that will provide you with the power to really get into their heads… and their hearts!”

  • Know What You Want

It’s not enough to know that you want to transform your audience. You need to know how you want to transform them… and why. What changes do you wish to bring about? Only by defining the changes that you wish to bring about can you really set out do so.

  • Create a Journey

Appeal to all of the audience’s senses and emotions with the help of music, colour, spatial design and narrative sequencing. By doing so, you will create an emotional journey that they are sure to remember for a very long time. If you only rely on sight to get your message across, you are losing out on a world of possibilities. Multi-sensory experiential marketing campaigns have a much higher chance of success than those that focus solely on just one sense or emotion.

SHAJAHANPUR, Product marketing Professional, Product marketing Professional, Product marketing Professional in pune, In-shop Advertising, Kiosk Experiential events, Rural branding experiential, , campus promotion activation, RWA promotion activation, Market promotion activation, marketing service in Andheri

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Product marketing Professional in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Product marketing Professional in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

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You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Product marketing Professional in mumbai

Embracing Transformative Experiential Marketing

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Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative experiential marketing isn’t enough. You need to actually be able to apply it to your own brand and business – and that’s the really tricky part! Here are our top tips for making it work for you:

  • Dig a Little Deeper

So, you know the age group of your target market. You know what their interests are and what their expectations may be at any given time. But how much do you know about the deeper side of them?

According to Tradeway’s Michelle Storey, “In order to create a successful transformative experiential marketing campaign, you need to understand your target market’s dreams, as well as their fears and hopes for the future. You need to know what really makes them tick – and what doesn’t. What is it that they really value? It’s these insights that will provide you with the power to really get into their heads… and their hearts!”

  • Know What You Want

It’s not enough to know that you want to transform your audience. You need to know how you want to transform them… and why. What changes do you wish to bring about? Only by defining the changes that you wish to bring about can you really set out do so.

  • Create a Journey

Appeal to all of the audience’s senses and emotions with the help of music, colour, spatial design and narrative sequencing. By doing so, you will create an emotional journey that they are sure to remember for a very long time. If you only rely on sight to get your message across, you are losing out on a world of possibilities. Multi-sensory experiential marketing campaigns have a much higher chance of success than those that focus solely on just one sense or emotion.

SHAJAHANPUR, Product marketing Professional, Product marketing Professional, Product marketing Professional in pune, In-shop Advertising, Kiosk Experiential events, Rural branding experiential, , campus promotion activation, RWA promotion activation, Market promotion activation, Product marketing Professional in mumbai

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Marketing and Sales companies marketing Outsourcing firm in katraj with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Embracing Transformative Experiential Marketing

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative experiential marketing isn’t enough. You need to actually be able to apply it to your own brand and business – and that’s the really tricky part! Here are our top tips for making it work for you:

  • Dig a Little Deeper

So, you know the age group of your target market. You know what their interests are and what their expectations may be at any given time. But how much do you know about the deeper side of them?

According to Tradeway’s Michelle Storey, “In order to create a successful transformative experiential marketing campaign, you need to understand your target market’s dreams, as well as their fears and hopes for the future. You need to know what really makes them tick – and what doesn’t. What is it that they really value? It’s these insights that will provide you with the power to really get into their heads… and their hearts!”

  • Know What You Want

It’s not enough to know that you want to transform your audience. You need to know how you want to transform them… and why. What changes do you wish to bring about? Only by defining the changes that you wish to bring about can you really set out do so.

  • Create a Journey

Appeal to all of the audience’s senses and emotions with the help of music, colour, spatial design and narrative sequencing. By doing so, you will create an emotional journey that they are sure to remember for a very long time. If you only rely on sight to get your message across, you are losing out on a world of possibilities. Multi-sensory experiential marketing campaigns have a much higher chance of success than those that focus solely on just one sense or emotion.

 

marketing Outsourcing firm in katraj

 

SHAJAHANPUR, Product marketing Professional, In-shop Advertising, Product marketing Professional in pune, Kiosk Experiential events, Rural branding experiential, , campus promotion activation, RWA promotion activation, Market promotion activation,

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Product marketing Professional in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Product marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Product marketing Professional in pune

Embracing Transformative Experiential Marketing

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative experiential marketing isn’t enough. You need to actually be able to apply it to your own brand and business – and that’s the really tricky part! Here are our top tips for making it work for you:

  • Dig a Little Deeper

So, you know the age group of your target market. You know what their interests are and what their expectations may be at any given time. But how much do you know about the deeper side of them?

According to Tradeway’s Michelle Storey, “In order to create a successful transformative experiential marketing campaign, you need to understand your target market’s dreams, as well as their fears and hopes for the future. You need to know what really makes them tick – and what doesn’t. What is it that they really value? It’s these insights that will provide you with the power to really get into their heads… and their hearts!”

  • Know What You Want

It’s not enough to know that you want to transform your audience. You need to know how you want to transform them… and why. What changes do you wish to bring about? Only by defining the changes that you wish to bring about can you really set out do so.

  • Create a Journey

Appeal to all of the audience’s senses and emotions with the help of music, colour, spatial design and narrative sequencing. By doing so, you will create an emotional journey that they are sure to remember for a very long time. If you only rely on sight to get your message across, you are losing out on a world of possibilities. Multi-sensory experiential marketing campaigns have a much higher chance of success than those that focus solely on just one sense or emotion.

SHAJAHANPUR, Product marketing Professional, Product marketing Professional in pune, In-shop Advertising, Kiosk Experiential events, Rural branding experiential, , campus promotion activation, RWA promotion activation, Market promotion activation

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