Tag: Product marketing Work

Experiential marketing Staff | Door To Door Marketing consultant Dharavi

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing Staff | Door To Door Marketing consultant Dharavi

The 5 Ps of marketing

The 5 Ps of marketing

The 5 Ps of marketing Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market.

The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix of business activities that aims to build your brand and business in a consistent way.

If you want to grow your business, the 5 Ps of marketing can help you think about the different areas of your business can add value and offer a product or service different from your competitors.

Working your way through each of the Ps can help you think about which areas of your business you can change or improve on, to help you meet the needs of your target market.

The 5 Ps include:

Product

The product element refers to what you are offering as a whole – what exactly are you selling to your customers? This includes the value added features, branding and packaging as well as service and warranty terms.

For example, if you’re a jewellery maker who is looking to grow your business, you might think about giving your customers a free gift wrapping service as an incentive to buy from you.

Find out more on labelling and packaging.

Price

The price element refers to the way you set prices for your products or services. It generally includes all the parts that make up your overall cost, including the advertised price, any discounts, sales, credit terms or other payment arrangements or price matching services you offer.

Your pricing will also depend on your business’s position in the market. For example, if you advertise your business as a budget car rental service, your pricing should reflect that choice. If you’re looking to grow your business consider if your pricing reflects your business’ positioning.

Read more about Pricing to determine your pricing strategy and objectives.

Promotion

The promotion element refers to all the activities and methods you use to promote your business and products. This includes sales, public relations, direct marketing and advertising.

For example, if you’re growing your sports management business, you might add sponsorships to your marketing mix to help promote your business.

Place

The place element refers to how you deliver your product or service to your customers. This might include the physical location (e.g. via a shopfront, online or a distributor), delivery methods as well as how you manage your stock levels.. For example, you could choose to provide your product from a shopfront, over the internet or through a distributor.

If you’re looking to grow your business, you might consider changing or expanding the way you sell your products and services. For example, if you’re a homewares distributor, you might think about setting up a new store in a different location or offering franchises.

Alternatively, you might consider setting up an online website as a supplier that allows other businesses to purchase online from you.

People

The people element refers to yourself, your staff and your customers. This covers customer service levels, as well as effective communication and training for your staff. You’ll need to consider both your staff and customers if you’re thinking of growing your business.

For example, if you’re thinking of expanding your business online, you’ll need to think about how your customers use the internet, if they would feel comfortable purchasing your goods online and if they would be willing to pay shipping costs for your products.

You’ll also need to consider staffing elements. For example, do your staff have the skills to manage a website? Will you need to provide further training for them?

Find out more about what is customer service, including how to provide good customer service, setting targets and measuring your customer service and attracting and keeping loyal customers.

Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

Examples – 5 Ps in action

Here’s two examples of the 5 Ps in action:

Family restaurant

You might run a restaurant catering to families. To position your restaurant towards your target market, you might consider having:

  • product – food catering to fussy eaters
  • price – affordable prices for families
  • promotion – advertisements in school newsletters
  • place – location and opening hours suited to busy, family lifestyles
  • people – staff that are friendly and accommodating to the needs of parents and children.

Scuba diving shop

You might run a scuba diving shop catering to backpackers. To position your business towards this market, you might consider having:

  • product – quick diving trips for people who are only in town for a short time
  • price – cheaper dive trips to cater for budget-conscious travellers
  • promotion – a Facebook page to promote your business online
  • place – an in-town location so you can be found easily
  • people – friendly staff who like to meet other travellers.

 

Door To Door Marketing consultant Dharavi

Experiential marketing Staff, Product marketing Work , guerrilla marketing firm , In-shop marketing consultant

guerrilla marketing firm , In-shop marketing consultant, d2d marketing firm , Experiential Marketing firm , Fieldwork marketing firm , Colleges Marketing firm , malls Marketing firm, Business to consumer marketing firm

 

Local Marketing Staff | Marketing consultant Hadapsar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Local Marketing Staff | Marketing consultant Hadapsar

FACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START

FACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START— Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it’s a very powerful way to build a business. If you know how to do face-to-face marketing—you can decide whether it’s something you want to implement in your business or not.

One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it’s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups).

Is Door-To-Door the Right Approach For You?

Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you’re likely to find local buyers for.

Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot).

If you’re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing.

How Do You Get Started Doing Door-to-Door Marketing?

You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service.

If that person’s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot.

If the person’s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information.

If he or she doesn’t want to speak to you and you can’t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer.

That’s pretty much it. The key to this kind of marketing is not to come across as someone on the “hard sell” but to introduce yourself as a neighbouring business (e.g., local – not next door necessarily) and to start a dialogue.

You may find that you arrive just as they’re looking for your services or that they’ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run.

The bigger the place in which you live, the more door-to-door opportunities you are likely to have.

Always follow up on any door-to-door call with a telephone call to increase—and dramatically so— your chances of closing business.

Author/Copyright holder: Guillaume Paumier. Copyright terms and licence: CC BY-SA 2.0

Most business-to-business door-to-door marketing doesn’t take place on the doorstep. It takes place in someone’s office, but it can take place on the doorstep, and it’s best to be prepared to hold a conversation anywhere.

One Last Thing – Personal Safety

I’ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it’s best not to take any chances when you’re putting yourself into someone else’s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you’re in doubt, take the following necessary precautions:

I’ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it’s best not to take any chances when you’re putting yourself into someone else’s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you’re in doubt, take the following necessary precautions:

Don’t go into any setting that makes you feel uneasy.

Do ensure that someone else knows your calling route before you leave and that you check in with that person when you’re finished.

Do carry a phone with a GPS tracking service.

Don’t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive.

GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case.

The Take Away

Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there’s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it’ll be a lot of work without sufficient rewards.

If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor’s advice: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

FACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START

 

Marketing consultant Hadapsar

Local Marketing Staff, Product marketing Work , Fieldwork marketing firm , retail marketing consultant

Fieldwork marketing firm , retail marketing consultant, door to door marketing consultant , local marketing consultant , Feet On Street marketing consultant , school Marketing consultant , Theater Marketing consultant, B To B marketing consultant

 

d2d marketing firm | Door To Door Marketing consultant in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing firm | Door To Door Marketing consultant in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Brand Promotions

Want to find out how we can improve efficiencies on your brand communication activities and at a better cost?

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.

At the heart of Fulcrum’s philosophy is the value of human capital. We pride ourselves with our attitude towards developing future leaders. By focusing on training and developing young, up and coming entrepreneurs, we equip these individuals with a diverse set of skills, all within a vibrant, fun, learning environment. Real Promotions is proud to say that providing a working environment where people can excel within their role, enjoy themselves while they work and build a successful career is central to our core values.

Our Brand Promotion Vision:
To be the powerhouse for Brand Promotion ideas and excellent execution.

Our Brand Promotion Mission:
Positively impacting people’s lives through creating employment that allows growth and development. Growing client brands by successfully executing campaigns.

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https://fulcrumresources.co.in/marketingagencyinpune/street-teams/

 

d2d marketing firm | Door To Door Marketing consultant in pune

 

Door To Door Marketing consultant, On ground marketing, Experiential marketing Staff, Product marketing Work, guerrilla marketing firm, In-shop marketing consultant, d2d marketing firm, Experiential Marketing firm, Fieldwork marketing firm, Colleges Marketing firm, malls Marketing firm, park Marketing firm , Business to consumer marketing firm , face to face marketing firm, pune , mumbai

door to door marketing consultant | Marketing consultant in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing consultant | Marketing consultant in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Street Marketing

Street Marketing

 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.

Our goal is to assist our client endeavor, to achieve their customer satisfaction by way of providing excellent services through Marketing, Market Research, Promotions, Surveys for Market Study & Online Research.

 

To be the most trusted business partner provide research services and marketing services enabling our clients to build trust and loyalty throughout the experience customer itinerary. We employ a full range of promotional and marketing services to meet your marketing objectives.

We combine the results of high-quality fieldwork with our experienced fieldwork team to deliver more than data, We produce, insightful, actionable results. We’ll partner with you. Our team works to fully understand your strategic objectives, which then allows them to design an appropriate methodology and carry out the marketing successfully.

What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, creative designers,  media specialists,fieldwork experts, ground  marketing team, and marketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide.

We see ourselves as always growing and are dedicated to continually developing our marketing company with individuals who will add value to our business and yours – always ensuring that you have access to the latest in industry knowledge, and fresh, exciting marketing ideas!

Street Marketing

 

 

door to door marketing consultant | Marketing consultant in pune

 

Marketing consultant, general trade marketing, Local Marketing Staff, Product marketing Work, Fieldwork marketing firm, retail marketing consultant, door to door marketing consultant, local marketing consultant, Feet On Street marketing consultant, school Marketing consultant, Theater Marketing consultant, hospital Marketing consultant , B To B marketing consultant , Flyer Delivery consultant, pune , mumbai