EQ Tips from Chickens Part II

EQ Tips from Chickens Part II

 And now the part you’ve anxiously been waiting for:

Part II of the First-Ever Top Ten Business EQ Tips You Can Learn From Chickens.

(Just to refresh your memory, in Part I we discussed Thinking Outside the Coop, Some People Never Change, and Generally Speaking, the Sky Does Not Fall In.) Today, the tips are:

4) Don’t Muddy Your Own Water

We raised our chicks inside, in a big cardboard box with a heat lamp on it.  Once we moved the hens to the outside, I soon discovered that whenever I put a bowl of water on the ground,  the hens scratch dirt into it. I have a friend who says they do it by mistake, but I swear they want to make mud-pies. Whatever the motivation, the birds wreck their water and then they whine about being thirsty.

Human Lesson: As the saying goes, don’t soil your own nest. Learn the art of “self mastery,” so that you’re not governed by emotional impulses. Be honest, clear (and legal) in your financial matters, so that you don’t get in trouble down the line. Be mindful of your reputation in the community. I.e., don’t engage in fowl play.

5) Be adaptable

 Chicken behavior: See #4, above.

Human Lesson: One of the hallmarks of emotional intelligence is adaptability, or being able to respond to changing conditions, mandates, or information without flipping out—or, conversely, without doing the same old, same old thing in hopes that it will work.  (Definition of insanity: “Doing the same thing over and over expecting different results.”) So when the chickens scratched water into their waterer? I moved the waterer onto a shelf in the hen house.

 Problem solved.

 

6) Mind the pecking order

Chicken behavior: There’s a reason “pecking order” is called “pecking order.” Chickens work out strict hierarchies within their flocks. The bird at the top creates and enforces that order by literally pecking the other birds (and chasing them, mounting them, squawking at them, and, sometimes, scratching them). It’s ugly to watch, but once that order is worked out, life in the poultry yard is fairly serene.

Human lesson: I’m not going to say that we should all obey the chains of command with slavish dedication. But it’s good to be mindful of who’s who and to treat those people with respect. It’s especially good for small business owners – who, as a breed, tend to be independent, even renegade-ish at times – to be mindful of professional hierarchies. Ever seen a freelancer or consultant suddenly turn sullen, churlish, angry or otherwise just kind of wierd? It happens a lot and it’s not all that productive. Be creative, think outside the coop, nourish your entrepreneurial spirit — but learn how to work within the flock, too.

Next Up: Four more EQ lessons to be learned from our feathered friends — including a quote from Henry Ford, who was not, as we all know, a bird brain.

 

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30+ Online Marketing Tactics for Small Business in 2008

30+ Online Marketing Tactics for Small Business in 2008

One of the biggest online marketing challenges for small businesses is staying on top of emerging trends and filtering hype from reliable marketing tactics. For many small business marketers, dealing with constant change typically falls within a spectrum of doing nothing new and sticking with “what works” all the way to spending a large part of the marketing budget “testing” new channels and tactics without any ability to anticipate the possible return.

Best practices often fall somewhere in between. What are some of the successful online marketing tactics being implemented now and into 2008? Below is a list of 35 such tactics that may be meaningful for both BtoB or BtoC marketers.

Blogging
Search engine optimization
Blogger relations
Email marketing
Social networks (Facebook, LinkedIn)
Corporate web site
Pay per click
Online public relations
Webinars/Teleconference
Online display ads
Online communities/forums
Social News / Bookmarking
Viral marketing
eCommerce Feeds/Comparison Shopping
Blog advertising
IM / Microblogging (Twitter)
Sponsorship / Cross Branding
Paid reviews
Affiliate marketing
Free content (white papers)
Online contests, giveaways
RSS advertising
Behavioral targeting
Advergames
Podcasts
Rich media apps/demos (Flash)
Rich media avatars
Virtual worlds
Virtual tradeshows
Video marketing
Contextual Advertising
Widgets
Mobile ads
User generated content
Branded microsites
Which tactic is best for your small business marketing objectives? Right now there’s a poll running on the above list of 35 tactics. You can see which tactics marketers are picking as their choices for the most promising in 2008.

Blogs are at the top of this list because they can serve as the basis for so many other internet marketing tactics ranging from brand building to search engine optimization to lead generation.

Take the poll yourself and then come back and share your opinion on what you think are the best small business online marketing tactics for the coming year.

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retail-Marketing-company-Baramati

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Direct-Marketing-firm-Baramati

Sales-Promotion-firm-Baramati

Brand-Building-firm-Erandwana

Door-To-Door-Marketing-agency-Viman-Nagar

Personal-selling-agency-Viman-Nagar

Brand-Identity-Development-agency-Bhosari

one-to-one-marketing-organizations-Erandwana

Sales-promotion-organizations-Erandwana

Brand-Support-organizations-Akurdi

face-to-face-marketing-firm-Bhosari

Point-of-sale-firm-Bhosari

Brand-ambassador-firm-Kalyani-Nagar

Local-Marketing-Agent-Akurdi

Sales-Management-Agent-Akurdi

Brand-management-Agent-bosari

B-2-B-marketing-Marketing-organizations-Kalyani-Nagar

Sales-Operations-organizations-Kalyani-Nagar

Branding-organizations-Kasba-Peth

Feet-On-Street-Marketing-Supplier-bosari

Field-Marketing-Agent-Kasba-Peth

Experiential-marketing-organizations-Kothrud

guerrilla-Marketing-Supplier-Kondhwa

Corporate-Activities-Services-Narayan-Peth

Interactive-marketing-Services-Swargate

Sales-Force-Solutions-Swargate

Point-of-Sale-Merchandising-Supplier-bosari

Loyalty-Card-Agent-Kasba-Peth

Customer-Acquisition-organizations-Pune

Lead-Generation-Supplier-Kondhwa

Identity-Branding-Agent-Bavdhan

Sales-Management-Supplier-Bavdhan

Mall-Branding-Solutions-Shivaji-Nagar

Consumer-Sales-Promotions-firm-Pune

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