Tag:  retail Store Marketing operation

modern trade marketing operation | Loyalty marketing Services Bangur Nagar

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing operation | Loyalty marketing Services Bangur Nagar

The Promotion Budget

11.6 The Promotion Budget

Learning Objectives

  1. Understand different ways in which promotion budgets can be set.
  2. Understand how the budget can be allocated among different media.

An offering’s budget is a critical factor when it comes to deciding which message strategies to pursue. Several methods can be used to determine the promotion budget. The simplest method for determining the promotion budget is often merely using a percentage of last year’s salesor the projected sales for the next year. This method does not take into account any changes in the market or unexpected circumstances. However, many firms use this method because it is simple and straightforward.

The affordable method, or what you think you can afford, is a method used often by small businesses. Unfortunately, things often cost more than anticipated, and you may not have enough money. Many small businesses think they’re going to have money for promotion, but they run out and cannot spend as much on promotion as they had hoped. Such a situation may have happened to you when you planned a weekend trip based on what you thought you could afford, and you did not have enough money. As a result, you had to modify your plans and not do everything you planned.

Other companies may decide to use competitive parity—that is, they try to keep their promotional spending comparable to the competitors’ spending level. This method is designed to keep a brand in the minds of consumers. During a recession, some firms feel like they must spend as much—if not more—than their competitors to get customers to buy from them. Other companies are forced to cut back on their spending or pursue more targeted promotions. When Kmart faced bankruptcy, they cut back on expenditures, yet they kept their advertising inserts (free-standing inserts, or FSI) in Sunday newspapers to remain competitive with other businesses that had an FSI.

A more rational and ideal approach is the objective and task method, whereby marketing managers first determine what they want to accomplish (objectives) with their communication. Then they determine what activities—commercials, sales promotions, and so on—are necessary to accomplish the objectives. Finally, they conduct research to figure out how much the activities, or tasks, cost in order to develop a budget.

Part of the budgeting process includes deciding how much money to allocate to different media. Although most media budgets are still spent predominantly on traditional media, shifts in spending are occurring as the media landscape continues to change. Mobile marketing continues to become more popular as a way to reach specific audiences. Over one-third of cell phone users were exposed to mobile advertising in 2009 and 16 percent of the people exposed to mobile advertising responded to the ads via text messaging. Younger people are typically the most accepting of mobile advertising (Loechner, 2009). Spending on mobile ads is expected to grow 80% from $1.45 billion in 2011 to $2.61 billion in 2012. A big part of the growth is due to the mobile search business of Google (Cotton, 2012).

The manufacturers of most major brands use texting and multimedia messages. Mobile marketing allows advertisers to communicate with consumers and businesses on the go. Over half of Chinese, Korean, Indian, and Thai Internet users access social media sites through their phones rather than through computers1. While many marketers plan to use electronic devices for their mobile-marketing strategies, other firms may use movable or mobile promotions (see Figure 11.11 “Stubb’s Bar-B-Q Trailer—Out-of-Home Advertising That Is Mobile Marketing”), which, as discussed earlier, are also considered out-of-home advertising.

Key Takeaway

Companies can determine how much to spend on promotion several different ways. The percent of sales method, in which companies use a set percentage of sales for their promotion, is often the easiest method to use. Small companies may focus on what they think they can afford while other organizations may try to keep their promotions relatively equal to their competitors’. The objective and task approach takes objectives into consideration and the costs of the tasks necessary to accomplish objectives in order to determine the promotion budget.

Review Questions

  1. Explain four different ways to set a product’s promotion budget.
  2. What is mobile marketing?

1“Social Network Site Users Ready to Go Mobile But Telecom Carriers Need to Set the Stage for Mass Adoption, Says IDC,” IDC, November 17, 2009, http://www.idc.com/AP/pressrelease.jsp?containerId=prSG22084309 (accessed January 20, 2010).

References

Cotton, D., “Mobile-Ad Spending Projected to Reach $2.61B in 2012,” Ad Age Digital, January 26, 2012, http://adage.com/article/digital/mobile-ad-spending-projected-reach-2-61b-2012/232334/

Loechner. J., “Advertising Growth Spreads in All Mobile Formats,” Research Brief, MediaPost Blogs, May 27, 2009, http://www.mediapost.com/publications/article/106675/advertising-growth-spreads-in-all-mobile-formats.html (accessed March 12, 2012).

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 modern trade marketing operation, Loyalty marketing Services, B To B marketing Campaigns ,
Residential Society Marketing Companies, retail Store marketing operation, house2house marketing Agent,
direct marketing Agent , Street marketing Agent, Business Parks Marketing Agent ,
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B 2 C marketing Agent , f2f marketing Agent

Residential Society Marketing Companies | retail Store marketing operation Bangur Nagar

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Global strategic partnership announced

Geometry Global has announced a global strategic partnership with augmented reality specialist Blippar to create “augmented retail” in the physical and digital retail space.

The partnership provides Geometry’s clients the opportunity to engage in AR marketing that makes the most impact for their brand. Partnering with Blippar gives Geometry a distinctive advantage in forging a link for brands in the digital and physical retail environments, creating engagement in-store, and ultimately driving a positive product experience.

The partnership launches in the UK, which becomes a hub for continental Europe, and will roll out in the U.S and Germany, with further markets planned for later this year.

Augmented Reality is a critical new frontier for retail – it can help brands overcome purchase barriers by providing shoppers with information and engaging experiences at the point of sale. Given Geometry’s activation and shopping behavior transformation sweet spot, the partnership creates the perfect context to define the rules on AR in retail, shopper and brand storytelling.

 

 

 

modern trade marketing , modern trade marketing operation , Loyalty marketing Services , B To B marketing Campaigns,

Residential Society Marketing Companies , retail Store marketing operation , house2house marketing Agent , direct marketing Agent , Street marketing Agent , Business Parks Marketing Agent , corporate park Marketing Agent , B 2 C marketing Agent , f2f marketing Agent

 

house2house marketing Agent | modern trade marketing operation in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house2house marketing Agent | modern trade marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

An opportunity or a distraction for brand managers?

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling proportion of this year’s sales were placed on a mobile device (estimated mobile purchases on Singles Day were 80 percent in 2016, compared with 68 percent in 2015 and 43 percent in 2014). And while e-commerce is getting the headlines, the interplay between online and offline shopping experiences shouldn’t be overlooked.

It is the willingness (indeed preference) of many Chinese consumers to purchase on a mobile device that enables the phenomenon of online to offline (O2O), one of the fastest growing sales and marketing opportunities in China. Fuelled in particular by the mobile payment boom, Chinese consumers are increasingly ready to engage and transact through their devices. Yet looking at recent data (eMarketer: China O2O Commerce, August 2016) it is food service, transportation and travel that dominate adoption. So as today’s marketers jump to develop O2O strategy and programs, the big question to ask is this: With current mobile payment behavior driven by services, where can or should consumer brands fit in?

We would contend that brands should look toward the existing consumer adoption of O2O, which has been services-driven, and identify where they too can provide services or utilities in order to establish engagement. To do this marketers must better understand the consumers’ product interactions in the context of their shopping missions and consumption habits.

Here are five considerations for brands wishing to exploit O2O:

Get intimate: By better understanding the target consumer’s shopping journeys and behavior, marketers can establish where opportunities exist to activate O2O. Ultimately, what O2O represents is the deliberate connection by brands of consumers’ digital actions to a physical action in-store. A simple example could be better understanding mobile search behavior and connecting “buying terms” with drive-to-store offers rather than continuing the journey with mobile content. By knowing where consumers are in the purchase path, we can activate the right content to deliver in-store traffic.

Get social: While many brands have done a great job building relationships with consumers through social channels such as WeChat, few are using this engagement to trigger purchase. Brands with great content should look to continue the dialogue further along the purchase journey. Many brands jump straight to price discounts as the most tried and tested method of stimulating O2O, but this model isn’t sustainable for long-term brand health. In its simplest form brands can formulate a dialogue with consumers that includes great product experience and highlights in-store availability. For example several brands in the cooking products category have done a great job stimulating recipe conversations—they just need a nudge to then work with a retail partner and make these recipes easy to shop in-store.

Get through barriers: Product complexity, increased competition, limited distribution, low category traffic—whatever the barrier, O2O can offer solutions for brand marketers to improve the product experience. For example, O2O can assist shoppers through range complexity, which has long been claimed by retailers and suppliers as a barrier to purchase. By arming consumers with the information they need to make an informed purchase before they go into the store, then continuing to make mobile content available at the point of purchase, the shopper’s choice is made simpler. Get connected: One of the biggest challenges for brand marketers is their limited integration into retail channels. Yet opportunities exist to provide points of connection from online to offline. Think in terms of joining the dots with consumers through your communication channels; outdoor advertising that contains a QR-based call to action highlighting availability, in-store or on-pack materials that reinforce the offer and finally coupon recognition by the retailer’s point of sale system. Once marketers get intimate with their consumers and understand their journey, they can create truly seamless and natural connections.

Get servicing: As described earlier, if service-based experiences are driving adoption of O2O, brands can look to partner with services in their consumer’s current O2O journeys. Think about a consumer using Dianping to search and book a restaurant. A beverage brand could deliver an offer associated with specific restaurants. The offer becomes a good reason for someone to choose the restaurant and creates an additional channel for the beverage brand. Taken a step further in-restaurant communications could promote the brand’s WeChat thereby driving increased engagement and further opportunity to maintain the O2O cycle.

 

house2house marketing Agent | modern trade marketing operation in pune

 

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retail Store Marketing operation in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retail Store Marketing operation in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retail Store Marketing operation in mumbai

Second Screen: Your Direct Line to Audience Engagement and Analytics

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Turn the mobile device into an unlimited event engagement and measurement tool

We live in an always-on society, where our event attendees are expected—and even want—to stay connected to their work when they are at home or out of office.

Mobile devices are a part of attendees’ everyday routines, whether at home, on the job, or on the show floor—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? That’s where second screen technology comes into play—transforming your attendee’s mobile devices into an unlimited event engagement tool and providing you with immense data on audience preferences, speaker and content performance, and more.

Download this Insights Paper to learn:

  • The Science Behind Second Screen
  • What Second Screen Can Do for Your Event
  • How to Rock the Second Screen Rollout
  • Ways to Pump Up the Volume with Second Screen

Local Marketing, retail Store Marketing operation, retail Store Marketing operation, retail Store Marketing operation in pune, retail brand Promotion, Rural selling Advertising, Rural sales experiential, , Colleges engagement activity, society engagement activity, Kiosk engagement activity, retail Store Marketing operation in mumbai

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retail Store Marketing operation in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active retail Store Marketing operation in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

retail Store Marketing operation in navi mumbai

Second Screen: Your Direct Line to Audience Engagement and Analytics

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Turn the mobile device into an unlimited event engagement and measurement tool

We live in an always-on society, where our event attendees are expected—and even want—to stay connected to their work when they are at home or out of office.

Mobile devices are a part of attendees’ everyday routines, whether at home, on the job, or on the show floor—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? That’s where second screen technology comes into play—transforming your attendee’s mobile devices into an unlimited event engagement tool and providing you with immense data on audience preferences, speaker and content performance, and more.

Download this Insights Paper to learn:

  • The Science Behind Second Screen
  • What Second Screen Can Do for Your Event
  • How to Rock the Second Screen Rollout
  • Ways to Pump Up the Volume with Second Screen

 

Local Marketing, retail Store Marketing operation, retail Store Marketing operation, retail Store Marketing operation in pune, retail brand Promotion, Rural selling Advertising, Rural sales experiential, , Colleges engagement activity, society engagement activity, Kiosk engagement activity, retail Store Marketing operation in navi mumbai

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retail Store Marketing operation in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, retail Store Marketing operation in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

retail Store Marketing operation in pune

Second Screen: Your Direct Line to Audience Engagement and Analytics

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Turn the mobile device into an unlimited event engagement and measurement tool

We live in an always-on society, where our event attendees are expected—and even want—to stay connected to their work when they are at home or out of office.

Mobile devices are a part of attendees’ everyday routines, whether at home, on the job, or on the show floor—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? That’s where second screen technology comes into play—transforming your attendee’s mobile devices into an unlimited event engagement tool and providing you with immense data on audience preferences, speaker and content performance, and more.

Download this Insights Paper to learn:

  • The Science Behind Second Screen
  • What Second Screen Can Do for Your Event
  • How to Rock the Second Screen Rollout
  • Ways to Pump Up the Volume with Second Screen

Local Marketing, retail Store Marketing operation, retail Store Marketing operation in pune, retail brand Promotion, Rural selling Advertising, Rural sales experiential, , Colleges engagement activity, society engagement activity, Kiosk engagement activity

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