Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Plan | general trade marketing Job in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
7 Steps to refresh your brand message
For a memorable example, look no further than men’s grooming brand Old Spice. In 2006, the 80-year-old company saw upstart Axe beginning to steal market share. Confident in its product, Old Spice quickly identified its message as the problem. Within months, Old Spice had retooled its message on the back of hilariously memorable ads and YouTube videos. The company’s blunt message and creative delivery resonated with consumers, who increased purchases of a product they’d previously overlooked.
Turning back to B2B, we believe the same lesson applies: taking creative risks for a stronger message can pay off. Let’s take a page from the Old Spice playbook and better connect with our prospects and customers.
Don’t reinvent the wheel… just what you call it
Many of us enter our office doors each day confident in our product or service. But there’s always the risk of losing market share – even to an inferior product. A new message allows you to retool your marketing arsenal while keeping your product intact.
A good message must explain what you do and why you do it better than anyone else; ideally it will also build an emotional connection with your target market. The message communicates who you are and what your values are, which becomes even more important when you consider this: according to Harvard Business Review, 64 percent of people cite shared values as the main reason they have a relationship with a brand.
A new message can help you build that emotional connection without pressing the reset button on product initiatives. But before you pick up the pen, research is called for.
Look at your message from the outside-in
Market research and persona analysis go a long way in ensuring you’re on the right track with your message. Even then, you have to be sure your message works. Take the draft and ask some current customers, and a few key prospects, what they think of it. It’s tempting to skip this step – especially if time and budget are limited – but there are ways to make the testing process quick and efficient.
For a message to truly resonate, it needs to be authentic and it needs to connect. And there’s no way to know this without testing it with prospects. Even if you love it, if your prospects don’t, it’s back to the drawing board.
Take back the monopoly on creativity
As a B2B marketer, it’s easy to latch onto the same buzzwords time and again. Agility… security… flexibility, and so on. All too often the result is a safe, predictable, stale message that falls flat – especially compared to the creativity we see in B2C.
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The Fulcrum Agency is the Mumbai marketing company and retailer Marketing Job in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
retailer Marketing Job in mumbai
Why Experiential Should Be At the Heart of Business Strategy
From food to fashion, business conditions are continuously evolving, necessitating brands to follow suit by shifting their strategy, whether it be by reaching a new consumer group or launching a new product. Going back to the Cadillac, Old Spice, and Lego examples, they’ve all resorted to experiential marketing to help forge their newfound narrative. As they’ve found, effectively reshaping customer expectations takes more than a television ad or Twitter hashtag.
For most any business, that’s a tall order. That’s why we explore several business challenges brands have faced and how they used experiential to tell their story. 1. Market to a New Demographic The easy part of a pivot involves finding new customers. After identifying them, though, the real challenge of reaching them begins.
That’s where experiential marketing comes in. Because this form of marketing is built on personal connections, it allows brands to start conversations and foster real relationships – something no billboard or SEO strategy can do.
Not to belabor the point, but reaching a new audience isn’t easy. It requires in-depth research about the group’s tastes, world views, and buying habits. That doesn’t, however, make it impossible.
We recently worked with footwear retailer Clarks, for example, to launch its Trigenic Flex shoe to urban Millennials. To reach these buyers, we brought the shoes to WeWork’s co-working spaces, which are hotspots for young professionals. By interacting directly with its target market, Clarks refreshed its image with a notoriously difficult-to-win-over demographic. 2. Educate on a Product Shift You want customers to get excited about your new product or service, right? Then show it off! Memorable experiences stick with customers far longer than a 30-second radio ad or television spot. Even better, you get instant feedback from them as they experience your new product or service.
What does that look like in the wild? Jaguar recently wowed the car-buying kingdom with a public expo for its new vehicle, the F-TYPE. It told guests that they’d be sitting in the car, wearing a virtual reality helmet to simulate the experience of driving the vehicle. But the big cat car brand had a surprise in store: Instead of giving patrons a VR experience, it took them roaring around the racetrack with a professional driver! For everyone involved – and for many that saw it secondhand on social media – the impromptu track day was an unforgettable experience. 3. Build (and keep) your following. Remember Bebo? Friendster? Classmates.com? Chances are, you struggled to dredge those social media site names from the depths of your memory. Brands fade into oblivion everyday, and some are barely even remembered by their former customers. Fortunately, experiential marketing can ensure your brand isn’t forgotten. Take LEGO, for example. The toy company has been around since 1932, but it struggled in the ’90s to create products that resonated with its core audience. It turned to experiential to not only remind customers that it’s alive and well, but also to rebuild emotional connections with families.
For instance, by joining forces with Batman, LEGO created Planet Crew. By joining the platform, kids and their parents can discuss environmental stewardship and swap ideas about raising socially responsible children. Today, LEGO is stronger than ever, due in no small part to its experiential marketing savvy.
Why Experiential Should Be At the Heart of Business Strategy
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active retailer Marketing Job in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
retailer Marketing Job in navi mumbai
Why Experiential Should Be At the Heart of Business Strategy
From food to fashion, business conditions are continuously evolving, necessitating brands to follow suit by shifting their strategy, whether it be by reaching a new consumer group or launching a new product. Going back to the Cadillac, Old Spice, and Lego examples, they’ve all resorted to experiential marketing to help forge their newfound narrative. As they’ve found, effectively reshaping customer expectations takes more than a television ad or Twitter hashtag.
For most any business, that’s a tall order. That’s why we explore several business challenges brands have faced and how they used experiential to tell their story. 1. Market to a New Demographic The easy part of a pivot involves finding new customers. After identifying them, though, the real challenge of reaching them begins.
That’s where experiential marketing comes in. Because this form of marketing is built on personal connections, it allows brands to start conversations and foster real relationships – something no billboard or SEO strategy can do.
Not to belabor the point, but reaching a new audience isn’t easy. It requires in-depth research about the group’s tastes, world views, and buying habits. That doesn’t, however, make it impossible.
We recently worked with footwear retailer Clarks, for example, to launch its Trigenic Flex shoe to urban Millennials. To reach these buyers, we brought the shoes to WeWork’s co-working spaces, which are hotspots for young professionals. By interacting directly with its target market, Clarks refreshed its image with a notoriously difficult-to-win-over demographic. 2. Educate on a Product Shift You want customers to get excited about your new product or service, right? Then show it off! Memorable experiences stick with customers far longer than a 30-second radio ad or television spot. Even better, you get instant feedback from them as they experience your new product or service.
What does that look like in the wild? Jaguar recently wowed the car-buying kingdom with a public expo for its new vehicle, the F-TYPE. It told guests that they’d be sitting in the car, wearing a virtual reality helmet to simulate the experience of driving the vehicle. But the big cat car brand had a surprise in store: Instead of giving patrons a VR experience, it took them roaring around the racetrack with a professional driver! For everyone involved – and for many that saw it secondhand on social media – the impromptu track day was an unforgettable experience. 3. Build (and keep) your following. Remember Bebo? Friendster? Classmates.com? Chances are, you struggled to dredge those social media site names from the depths of your memory. Brands fade into oblivion everyday, and some are barely even remembered by their former customers. Fortunately, experiential marketing can ensure your brand isn’t forgotten. Take LEGO, for example. The toy company has been around since 1932, but it struggled in the ’90s to create products that resonated with its core audience. It turned to experiential to not only remind customers that it’s alive and well, but also to rebuild emotional connections with families.
For instance, by joining forces with Batman, LEGO created Planet Crew. By joining the platform, kids and their parents can discuss environmental stewardship and swap ideas about raising socially responsible children. Today, LEGO is stronger than ever, due in no small part to its experiential marketing savvy.
Why Experiential Should Be At the Heart of Business Strategy
What is experiential marketing? On the rise in recent years, retailer Marketing Job in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives.
For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.
Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.
Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty.
An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI.
For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers.
“The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future.
Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences.
In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.
retailer Marketing Job in pune
Why Experiential Should Be At the Heart of Business Strategy
From food to fashion, business conditions are continuously evolving, necessitating brands to follow suit by shifting their strategy, whether it be by reaching a new consumer group or launching a new product. Going back to the Cadillac, Old Spice, and Lego examples, they’ve all resorted to experiential marketing to help forge their newfound narrative. As they’ve found, effectively reshaping customer expectations takes more than a television ad or Twitter hashtag.
For most any business, that’s a tall order. That’s why we explore several business challenges brands have faced and how they used experiential to tell their story. 1. Market to a New Demographic The easy part of a pivot involves finding new customers. After identifying them, though, the real challenge of reaching them begins.
That’s where experiential marketing comes in. Because this form of marketing is built on personal connections, it allows brands to start conversations and foster real relationships – something no billboard or SEO strategy can do.
Not to belabor the point, but reaching a new audience isn’t easy. It requires in-depth research about the group’s tastes, world views, and buying habits. That doesn’t, however, make it impossible.
We recently worked with footwear retailer Clarks, for example, to launch its Trigenic Flex shoe to urban Millennials. To reach these buyers, we brought the shoes to WeWork’s co-working spaces, which are hotspots for young professionals. By interacting directly with its target market, Clarks refreshed its image with a notoriously difficult-to-win-over demographic. 2. Educate on a Product Shift You want customers to get excited about your new product or service, right? Then show it off! Memorable experiences stick with customers far longer than a 30-second radio ad or television spot. Even better, you get instant feedback from them as they experience your new product or service.
What does that look like in the wild? Jaguar recently wowed the car-buying kingdom with a public expo for its new vehicle, the F-TYPE. It told guests that they’d be sitting in the car, wearing a virtual reality helmet to simulate the experience of driving the vehicle. But the big cat car brand had a surprise in store: Instead of giving patrons a VR experience, it took them roaring around the racetrack with a professional driver! For everyone involved – and for many that saw it secondhand on social media – the impromptu track day was an unforgettable experience. 3. Build (and keep) your following. Remember Bebo? Friendster? Classmates.com? Chances are, you struggled to dredge those social media site names from the depths of your memory. Brands fade into oblivion everyday, and some are barely even remembered by their former customers. Fortunately, experiential marketing can ensure your brand isn’t forgotten. Take LEGO, for example. The toy company has been around since 1932, but it struggled in the ’90s to create products that resonated with its core audience. It turned to experiential to not only remind customers that it’s alive and well, but also to rebuild emotional connections with families.
For instance, by joining forces with Batman, LEGO created Planet Crew. By joining the platform, kids and their parents can discuss environmental stewardship and swap ideas about raising socially responsible children. Today, LEGO is stronger than ever, due in no small part to its experiential marketing savvy.
Why Experiential Should Be At the Heart of Business Strategy
