Tag:  Rural Activation

onground Marketing companies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, onground Marketing companies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

onground Marketing companies in pune

Marketing Tips of The day

marketingtipsoftheday

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Sales Promotion, onground Marketing companies, onground Marketing companies in pune, guerrilla selling, Market Advertising marketing, Rural activation, , campus events experiential, RWA events experiential, Market events experiential

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Feet On Street Marketing Professional in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Feet On Street Marketing Professional in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Feet On Street Marketing Professional in pune

OUR PROCESS

We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.

Our Three-Phase Process Encompasses Concept, Planning and Execution. It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.

PHASE CONCEPT

Brief

Idea

Pricing/Budget

PHASE TWO PLANNING

Recruit

Train

Procure

PHASE THREE EXECUTION

Activate

measure

Evaluate

Planning & Management

Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.

We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.

Creative Execution

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

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WORKING WITH A RANGE OF BUSINESSES

 

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

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Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.

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school Marketing, Feet On Street Marketing Professional, Feet On Street Marketing Professional in pune, Rural Activation, Rural Advertising Interactive, RWA Advertisement, , Colleges experiential advertising, society experiential advertising, Kiosk experiential advertising

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Door To Door Marketing agencies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Door To Door Marketing agencies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Door To Door Marketing agencies in pune

Power up Business Plan

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Q: What is a living business plan and how do you use it?

A living business plan is a focusing tool to guide you as grow business.  Business owners must actively use a business plan on quarterly or bi-annual basis to check progress, tweak goals, identify changes, and celebrate business growth.

Q: How important is it to have mission & vision statements?

Vision gives you the big goal you are working for.  It doesn’t have to be huge; one client in computer security just wants to make it harder for hackers to get into companies and stealing info.  Mission statements speak to your value system and the reason you started your business – and it is deeply tied into your vision.  These are your starting points.

Q: What role do our values play in developing our business culture?

Who you are shows up in your business.  Even sole proprietorships have a culture. For example, notice how you use social media, the notion of transparency, or even how you engage with prospects, possible joint ventures, and professional friendships.

Q: How do our beliefs about money and success affect the beginning stages of a startup?

Beliefs about money and success set you up for failure if not clear how you think and feel about these two necessities.  Money is loaded with meaning.  Define for yourself what money really means.  Evaluate what it means to make a profit.  Success is also loaded; generally coupled with money or wealth, which some people feel is too dirty or lacks some kind of virtue.  Identify what your kind of success looks like.

Q: Why is it important for small businesses to measure progress?

  Entrepreneurs are noted for how they stretch themselves and extend their comfort zone. There are objective measures – revenues, new hires, moving into bigger spaces.  There are subjective measures – increased networking, levels of confidence, enhanced ability to communicate with others, or more alignment with core values and core purpose of the business. Since I work with a lot of very small businesses, we often take a look at marketing, speaking opportunities, and follow-through on stated goals. It is important to know if your ideas work in real-life. Also, it is important to know when you can afford to stop wearing all of your hats and hire virtual assistants or other employees

Q: What are some of the most common ways we sabotage ourselves?

Procrastination, disorganization of time & stuff, not taking time to write even a most basic business plan. Not using effective stress management techniques, Not developing community to avoid isolation.

Q: What purpose does a SWOT analysis serve in a small business/startup? (Strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business.)

  This is time to tell yourself the truth – good, bad, and ugly, including anything from your personal life that may affect your business.  It’s a good review of why you started business in the first place and to measure how your business is evolving

Q: How does my personal life affect my business?

Lots of small businesses owners wear many hats.  If your attention or energy is used by life events, this can take away from business.  People who work from home are susceptible to interruptions from family, friends, and neighbors who may not realize that you are actually working.  Support from a coach, mentor, or peers is important to staying focused and keeping boundaries clear.  Success in business has more to do with your ability to manage your thoughts and feelings, to interact with people, and to know how you want to grow – both professionally and personally. Being flexible and fluid allows you to remain creative and dynamic in your business strategies.

home to home promotional, Door To Door Marketing agencies, Door To Door Marketing agencies in pune, guerrilla selling, Market Advertising, Rural Activation, , campus events engagement, RWA events engagement, Market events engagement

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Door To Door Marketing agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Door To Door Marketing agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Door To Door Marketing agency in pune

Qualify Your Customers

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Every business owner is a salesperson, and when you are starting out you have a certain amount of time to qualify new opportunities.  The best salespeople only spend time with companies that are ready to buy or can explain a pain point in their business they’re looking to solve.

One of my coaching clients called me recently asking what to do about a perspective client that keeps setting up appointments and then breaking them without notice.  I think you should allow people one screw-up, people are human.  But just a meeting or scheduled conference call more than once is a big red flag.  Years ago, Oprah said,” People show you who they are the first time.” Now she was talking about dating but the same rule applies to perspective clients.  If the client can’t keep appointments or get back to you, it might mean they are really unorganized or that they do not value your time.  Either way, walking away early is the best thing.  Imagine what they would be like to actually work with on a project.  When you decide to move on be careful not to show any annoyance or hostility to the perspective client.  They next time they call simply say you are unavailable due to a huge new client you just took on.

Effectively qualifying opportunity requires you to have your ACT together! ACT is an acronym for the three key steps in the qualification process:

Ask for their budget.  The phone screen is key to avoiding wasting time.  Before you agree to your first appointment find out what the budget is for the project.  It’s common to hear, “We have no idea, we are just gathering information.” or “Can you send me some information.”   Respond with, “I would be happy to send you my marketing materials or a link to our website. When you are ready to move forward with some idea of a budget, I would be happy to meet with you and any other decision makers.”

Credibility. Now you need to validate their request:  Try this, “I have several pieces of information I could send. Can you please tell me a bit about your business issue?  If they say, “Just send me what you have,” you are not dealing with a well qualified opportunity.  If they tell you about their business, the problem you will be solving, you should aggressively move forward.

Test. In the final step you are going to test the prospect’s intention by establishing next steps. Ask something such as, “Once you have the information, what is your timeline? What are the next steps?”  Their response will give you insight into the seriousness of this business opportunity.

It’s a big mean world out here, and many times people will waist your time by picking you clean for free ideas, pricing, or just because they have no clue about your service.  Don’t be fooled!  Time is money.  Qualify your prospects and watch your sales significantly increase!

home to home Activation, Door To Door Marketing agency, Door To Door Marketing agency in pune, guerrilla selling, Market Advertising marketing, Rural activation, , campus events experiential, RWA events experiential, Market events experiential

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B2B Marketing organizations in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, B2B Marketing organizations in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

B2B Marketing organizations in pune

importance-of-keeping-your-company-branding-fresh

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Brand image is the way your brand is perceived by consumers and the general public. Each time a consumer interacts with your brand; their perception is altered, even if this alteration only occurs in the subconscious. The benefits of keeping your company branding fresh are numerous. Some of these benefits are highlighted below:

  1. It makes your talent shine and have a wider vision. One of those talents is writing. Writing or creating new content is one of the most important aspects to any successful website or online business. Sharing your ideas and views will make people come back to your site as many times as possible. Providing new content will give people a reason to come back and new reasons to reference your site as a good place to find valuable information. Having others linking your content can also help raise your rankings in search engines like Google, Yahoo and Bing. It is very important for your brand to always understand the dynamics of the marketplace.
  1. It will turn your fans and friends into customers. Your social media approach says a lot about you as a brand. When you listen to your fans, you turn everyday customers into brand advocates and sounding boards for new ideas. Our social media team works around the clock to make sure our fans feel welcomed and listened to. Our channels have become a sharing ground not just for complaints, but also jokes, ideas and some pretty amazing and inspiring stories.
  1. It demands for more questions. It is always advisable to accept comments, questions and feedback from consumers to grow your brand. Your customer experience and brand identity are just as important as anything. People believe that they know exactly what their target consumer wants and what their motivations are. This happens all the time and it is a problem. Consumers are unpredictable. We empower our store managers to think creatively and share their ideas, and they are some of our most active contributors.
  1. It brings out new things through innovation. The consumers are what you need for your brand to grow and expand; making it very important to keep them in mind with every step you take. Knowing and understanding your target audience or consumer is paramount in fetching you the best results with the brand. It is the only way you will know their needs. One of the biggest opportunities for older brands is to create a reason for existing customers and potentially new customers to re-discover the brand or take notice for the first time through innovation. Here are some promotional products you can get

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Rural Activation, B2B Marketing organizations, B2B Marketing organizations in pune, Direct brand Promotion, Mall Interactive Promotions, local events advertising, BTL marketing promotions, school marketing promotions, housing society marketing promotions, Mall marketing promotions

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Mall Marketing operation in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Mall Marketing operation in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Mall Marketing operation in pune

Develop Marketing Plan Small Business

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 How do you get started with a marketing plan for a small business?

 

First, know your audience or “target market” and understand their needs.Second, position yourself to meet those needs with a solution-oriented marketing plan.Decide on how you’ll connect to customers and begin developing your brand.

 

 What is the best way to learn your audience or “target market”?

You must conduct market research: both primary and secondary research.Primary research is research you do yourself.  It’s a good way to learn more about your specific market. Secondary research is research such as statistics and information from other sources like libraries, Chambers of Commerce, local and federal government publications, etc.  This is best for getting a general overall view of the market or industry you’ll be operating within.

 

What is the best way to conduct market research?

 

 You can conduct primary research by reaching out to current, former, or even potential customers and asking them pertinent questions about their needs via surveys, focus groups, or in-person interviews.  If your budget allows, you might consider hiring a market research firm who might conduct telephone polls and focus groups. Secondary research (the least expensive of the two) can be conducted by visiting libraries, internet searches on sites of the U.S. Census, Department of Commerce, Bureau of Labor Statistics, Small Business Administration, Chambers of Commerce, and local governments.

Once a business owner knows their target market, and how to meet their needs, what should be the next step in the development of the marketing plan?

 Defining your brand and tailoring your products and services to your target audience are the next steps. This includes developing your brand’s vision, mission, and company message in ways that are meaningful to your core audience, and this includes branding your company’s insignia on logos and creating websites. Armed with what you learned from your market research, tailor your product and service offerings catalog to meet the stated needs of your target market.

With a defined brand, targeted market, and products or services ready to sell, how do I put my marketing plan into action steps?

 

 Start by clearly stating your goals (e.g. attracting new customers, retaining old customers, encouraging repeat business).  Prioritize long and short-term goals (set time limits and stick to them). When describing how you plan to achieve your goals.  Be specific; break it down by activity (branding, promotion and sales strategy, email marketing, affiliate marketing, networking, etc.).  Create monthly and weekly sales goals and activities to execute your strategic marketing plan and achieve your revenue goals.

What is the best way to execute my action plan?

Start by reviewing your priorities and the timelines you’ve set, and address each priority in order of importance.

 How can I implement a small business marketing plan on a limited budget?

 

 Maximize your dollars spent and look for creative ways to implement marketing steps that don’t cost money (e.g. social media, Search Engine Optimization (SEO), blogging, podcasting, video blogging).When hiring someone for marketing help, use your hourly rate and time saved as the litmus test and price threshold for what you’re willing to pay.  For example, if you charge $100/Hour as a Consultant and you estimate it will take about 10 hours for you to review your customer records, could you find someone to effectively do the work for you for $1000? If so, then it’s definitely worth it to use them, since it will free up your time and you can continue running your business and servicing your customers.

 

 If my number #1 priority is getting new customers, how can I do that?

 

To attract new customers, you could offer an incentive or free giveaway for them to sign-up for your newsletter (e.g. 10% off first purchase, special report, or free sample.) Then use the newsletter to keep in touch by providing helpful information and informing them on new products and services. Use a blog and/podcast series with topics of interest to your core audience. You could also begin an affiliate marketing program with a complimentary business that refers business in exchange for a commission of sales.

 What are some other ways that I can creatively market to my business?

 

Contact the media to pitch stories about your business or your customers who have been successful using your product or service; Offer to speak for free at local speaking events (e.g. Rotary Clubs, Chambers of Commerce, Women’s groups etc.); Start a community for your core customers on Facebook, LinkedIn or Twitter.

What are some of the big mistakes entrepreneurs make in small business marketing?

 

 Be sure to track marketing efforts.  Make note of where customers learned about you and how they found you. Conduct ongoing primary market research by asking for customer feedback; Use surveys as another marketing tool in your arsenal (e.g. The MiniMarketing Survey).Be sure tooffer customers an incentive to complete surveys (e.g. Free item/service).Use feedback to help shape future marketing efforts.

 

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Lower Parel, Mall Marketing operation, Mall Marketing operation in pune, Rural Activation, Rural Advertising Interactive, RWA Advertisement, , Colleges experiential advertising, society experiential advertising, Kiosk experiential advertising

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Marketing Management Supplier in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Marketing Management Supplier in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Marketing Management Supplier in pune

Experiential Marketing for Beauty Brands

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The beauty industry is fiercely competitive, so brands have to continue to think of new ways to engage with and entertain their customers. One way is through the use of experiential marketing, which many beauty brands have already started to incorporate into their marketing strategies. Here are some of the ways—inspired by real examples—that beauty brands can use experiential marketing:

Pop-Up Shops

Customers rely on beauty experts and make-up artists to teach them about how to use and apply beauty products, which is why a pop-up shop makes perfect sense for beauty brands. Pop-up shops for beauty brands can bring customers together with beauty experts so they can learn about new products, determine what’s right for their unique needs, and then watch as beauty experts teach them how to use each product. Customers will walk away feeling connected to your brand and empowered with the knowledge to buy her own products now that she knows what works and what doesn’t. Beauty brands can even tie in contests or giveaways to make their pop-up shops more exciting. For example, brands can offer make-up makeovers to a few lucky winners.

Fashion brands can also benefit from experiential marketing pop-up shop events. Just last year, women’s clothing line Tibi chose to host a pop-up shop event before its runway show. The event was open to all Tibi fans, so they were able to experience a small part of Fashion Week that is usually only offered to people with influence in the industry.

As you can see, pop-up shop events are a great way to promote interaction between brand representatives and customers, and to make the customer feel more appreciated and valued.

Large Scale Sample Distribution

But, beauty brands don’t necessarily have to host a pop-up shop to get customers to try their products. For years, beauty brands have partnered with magazines to give out small samples of their products, which are usually attached to a cardboard insert inside the magazine. However, this traditional method only allows for the brand to communicate to the consumer, but not vice versa.

In 2016, Benefit Cosmetics took an innovative approach to this old technique by including a sample of their new Roller Lash mascara alongside a cardboard “selfie frame” inside Elle magazine. Readers were encouraged to try the new mascara and then take a picture of their lashes surrounded by the selfie frame, which was covered in Benefit’s branding and included a picture of the Roller Lash product. Over 7,000 selfies were shared on social media, and over 38,000 tweets were sent using the hashtag found on the selfie frame.

Benefit did not just ask customers to try its new product—instead the brand asked customers to try it and then send in their feedback online. By encouraging two way communication, Benefit found huge success with this large scale sample distribution. Many beauty brands rely on influencers to promote their products, especially if they are launching a new one, but this experiential marketing example shows the power of regular customers.

“Retail Theater”

Cosmetics are used to make women feel more beautiful, so it’s no surprise that many cosmetic brands design visually stunning events to draw attention to their products. For example, MAC promoted the launch of its “Alluring Aquatics” line by placing a 12-foot water tank with synchronized swimmers on Hollywood Boulevard in Los Angeles. The tank’s glass was bright teal and accented with water drops to look just like the packaging of the makeup. Glamorous synchronized swimmers performed for the many people who stopped to watch on the streets of Los Angeles. Anyone who stopped by was also invited to book an appointment with one of the professional MAC make-up artists who were on hand to consult with customers at the event.

This combination of retail sales and eye-catching theatrics is known as “retail theater,” and it’s perfect for beauty-related experiential marketing events. The theatrics at this event were so striking that many people stopped to take pictures that were shared on social media and effective in building buzz around the event. Not only did MAC successfully increase awareness of their new product line by using retail theater, but they also strengthened the association between the MAC brand and beauty.

Engage Customers’ Senses

Beauty brands have the unique opportunity to engage more than one of their guests’ senses during an experiential marketing event. Sephora did just that with its “Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World” experiential marketing campaign designed to promote the retailer’s fragrances. The Sensorium was launched in New York and open to anyone who was interested in entering and taking an “interactive journey” to experience fragrances like never before. Guests were taken into a sensory deprivation chamber where they listened to stories from people who had lost their sense of smell. Then, guests were taken into different rooms where they were surrounded by intense smells that reflected what was being shown on the video screens. For example, one room with wall-to-wall screens showing images of spring smelled like fresh flowers and other springtime scents. The last part of the exhibit invited guests to pick up and try different Sephora fragrances to find their perfect scent.

Consumers usually purchase a fragrance based on how it smells, but this event allowed Sephora to change the way people view fragrances. Throughout the event, Sephora engaged with each attendee’s sense of sight, sound, smell, and touch. People who attended the event may now have a newfound appreciation to fragrances and a deeper connection to Sephora.

KESINGA, Marketing Management Supplier, Marketing Management Supplier in pune, guerrilla selling, Market Advertising marketing, Rural activation, , campus events experiential, RWA events experiential, Market events experiential

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Marketing Management Solutions in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Marketing Management Solutions in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Marketing Management Solutions in pune

Experiential Marketing For Grocery Stores

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When you think of innovative and creative advertising, a grocery store probably isn’t the first thing to come to mind. Grocery stores are known for using traditional marketing methods such as TV advertisements and promotional coupons in the weekly paper. But, these methods aren’t nearly as effective as they used to be, which is why some grocery stores have started to venture into the world of experiential marketing. Grocery stores aren’t the first retailers to try experiential marketing. Many other retailers, including Reebok, Samsung, and even Staples have already launched successful in-store experiential marketing events to create buzz around their businesses.

How can grocery stores incorporate experiential strategies into their marketing plans? Here are some of the best experiential marketing ideas to draw more customers into your store:

Cooking Classes

Grocery stores can host in-store events with cooking classes. Invite people from the community to spend an evening in your grocery store learning how to cook seasonal recipes using ingredients found in your store. These cooking classes could even be promoted as a “couples’ cooking class” to draw more people in on date night. This is a great way to connect with people in the community, bring them back into your store, and show them how to use products that you sell to create meals at home.

Recipe Tablets

Many grocery stores have small stands located throughout the store with recipe cards that customers can pick up bring home with them. But, it’s time to modernize the process of finding recipes while shopping for groceries. To encourage your customers to spend more money once they’re in store, set up a station with tablets displaying recipes that consumers can email to themselves. This allows customers to discover new recipes and new ingredients. Similar to the previous example, this encourages customers to try to make more meals at home instead of relying on restaurants so they spend more money in your store.

Food & Wine Bars

To turn grocery shopping into a more enjoyable experience, stores should consider adding food and wine bars. Obviously, adding a permanent food and wine bar would require a complete renovation of the store. But, you don’t have to completely transform your store in order to serve guests food and wine as part of an experience. Customers love the idea of being able to enjoy food and wine at a grocery store because it makes grocery shopping seem like more of a fun experience than a tedious chore. Instead of having to race up and down the aisles looking for the items they need, customers can order a snack, sit and catch up with a friend, and then go browse through the store.

If you decide to host an event with a food or wine bar, connect with the community by serving locally sourced foods. This will show your commitment to the community that you’re in, and it will also attract more eco-conscious customers that only want to shop local.

BOLANGIR, Marketing Management Solutions, Marketing Management Solutions in pune, guerrilla selling, Market Advertising, Rural Activation, , campus events engagement, RWA events engagement, Market events engagement

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