Tag:  Rural sales Advertisement

marketing Service Provider Agency in Andheri

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Andheri is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Andheri tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Service Provider Agency in Andheri

Branding for Results

Most companies believe that a solid product with good service, delivered on time, is enough to create a competitive edge in most markets. Yet, research indicates that most buyers do not believe there’s much difference among competitors’ products. Predictably in that situation, most buyers defer to price.But, there is hope. In order to differentiate yourself, you must focus on the concept of brand identity – that which sets you apart. The goal of brand identity is to have your end user believe that your product or service is different from, or more valuable than, the other products in your market sector. And your customers will have to be willing to pay more for it.

Look at the products and services your company provides, and then ask yourself – what do your customers receive? “On time delivery,” “customer service,” “quality,” Give me a break! How many companies do you know that would sell against you and say they didn’t have quality products, on time delivery, great customer service, and superior sales people? Get real. Everybody’s saying the same thing. So what is your advantage?

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Brand identity is the business that your customers and prospects think you are in, not the business that you think you are in. There are three ways customers and prospects can brand you. They can brand you by virtue of the product that you sell, which is the simplest form of brand identity. They can brand you by virtue of your process, the extras that you wrap around your product – or they can brand you by virtue of the outcomes – what your product or service does for the customer. This is the most sophisticated form of brand identity.

Look around you at great companies that have followed the outcomes lead:
  • Xerox went from the copier company to the document company.
  • Kinko’s went from your copy center to your branch office.
  • Harley-Davidson was told it was extinct many years ago. It fought itself back to prominence by shifting from selling motorcycles to selling a lifestyle. It’s an experience, a sense of belonging, and like owning a nostalgic slice of Americana.
If these fine companies can do it, you can do it. These four questions will help you evaluate your brand identity:
  • 1 – Do your customers understand your product and service well enough to be able to describe what you do clearly to others?
  • 2 – Do your customers know what makes your company special and can they articulate that within their own company?
  • 3 – Do your customers value your brand so much that they are willing to pay more for whatever it is that makes it so special?
  • 4 – Do your customers feel so strongly about your brand that they will defend it – even at a higher price – when it comes under attack?
If you answered No” to any of these questions, then we need to go to work on your brand identity right now.
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There are two ways that your customers learn what business you’re in: design and behavior. Design is the business you tell them you’re in. Behavior is the business you show them you’re in.

Answering three very simple questions enables you to announce your brand:
  • Who are you?
  • What do you do?
  • Whom do you do it for?

How do you answer those questions today? When you describe your business, do you sound just like your competition? Consequently, are your products and services – your brand – perceived as generic and undifferentiated?

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The Brand Trilogy involves three steps:
  • 1 – Creating the Brand – deciding the function of the business and how to describe it to your prospects and customers.
  • 2 – Selling the Brand – how you have to alter the nature of your sale to sell this enhanced offering to the customer.
  • 3 – Living the Brand. – the procedures you need to create within your company to ensure that you fulfill this brand promise to the end user.

Creating the brand must be approached from the outcomes perspective. Remember the three questions: Who are you, what do you do, and whom do you do it for? Creating the brand is the most important step in the branding process.Selling the brand involves altering the sales process to communicate effectively your brand’s value proposition to the client. Not only must your sales process communicate this, but also your sales force must be able to articulate these outcomes in the context of the prospect’s company in terms they can understand.

Living the brand begins after the sale is made. You have made a promise. What internal dynamics must you now mobilize to fulfill this enhanced and expanded business promise?

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Be honest about your positioning in the marketplace. Look at the brand trilogy – creating, selling, and living the brand – and see how it applies to your business. Have the courage to ask the four questions about how your clients currently embrace your product or service line. Be willing to take a design look as well as a behavior look at your company. If you do these things and are ever vigilant and diligent to the marketplace, you will lay a blueprint for phenomenal and continued success.

Remember the quote from the great hockey player, Wayne Gretsky, when he was asked how he managed to be the greatest hockey player of all time. He said, “You know, I’m a little surprised you haven’t picked it out on your own. But since you haven’t, I’ll be happy to tell you. I always go where the puck is going to be.”That is my wish for you today. That you take your business not where it is, but where it can be, where it should be, and where the customer really wants it to be.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Fort, campus Marketing service, campus Marketing service, campus Marketing service in pune, onground selling, Rural sales Advertisement, Rural sales, , Colleges branding marketing, society branding marketing, Kiosk branding marketing, marketing Service Provider Agency in Andheri

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marketing Service Provider Agency in Bandra

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Bandra is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Bandra tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Service Provider Agency in Bandra

Secret Successful Retail Business

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Do you know the Value of Clean? Well, remember the last time you went into a public restroom in a retail establishment and realized that they might not value their customers?  You know what I mean — one of those scary bathrooms where you thought you might catch something if you touched anything. Would you go back to that store or restaurant?  According to the International Sanitary Supply Association (ISSA), 94 percent of people would avoid a business in the future if they encountered dirty restrooms! While many business owners tend to view cleaning as a cost-center, P&G Professional studies have shown that cleaning can actually be a profit-generating activity.

People value going into a business that looks and smells clean, especially in the restrooms.

There are food chains who have built their brand promise as an inexpensive, consistent meal delivered in a clean environment. The last time you took a road trip with your whole family, did you stop at a gas station when your kids said they had to go and roll the dice on whether the bathroom was clean, or did you make them hold it until you saw a business you knew and trusted?

PG Professional provides the cleaning products from brands you know and trust, like Mr. Clean, Comet, Febreze and Dawn, but formulated for professional settings, both large and small. 95 percent of Americans would return to a business if they think it is clean and they’re more likely to recommend the business to their friends and family*. So keeping your retail business clean and smelling good could be another value proposition.

Here are a few steps to help you maintain a clean business environment. Create a checklist for employees responsible for maintaining your clean brand. Use an hourly check-in sheet in the restrooms that employees must sign to maintain accountability. Leave a sign in the restroom inviting visitors to notify a manager if the bathroom is not tidy.  Below is an example of a cleaning checklist.

Create a 7-Point Cleaning Checklist for Employees

  • Clean Sinks and Countertops Maintenance people should spray the sink and all countertops with an antibacterial disinfectant and then wipe the surfaces down with a wet paper towel, which should then be disposed of.
  • Empty Wastebasket The bag in the wastebasket should be thrown away and replaced with a new bag. Any garbage contained inside the wastebasket, but outside the bag, should also be thrown out. Periodically, the wastebasket should be wiped down.
  • Disinfect Toilets & Urinals The toilet bowls and urinals should be wiped off or scrubbed out. The toilets should then be sprayed with a disinfectant like Comet Disinfecting Cleaner, and wiped down, both inside the bowl and outside. Urinal cakes should be replaced, if needed.
  • Replace Toilet Paper Rolls, Toilet Seat Covers All toilet paper rolls that have less than one-fifth of their paper left should be removed and replaced with a new roll. The toilet seat cover dispenser should be refilled with new covers.
  • Refill Hand Soap and Wipe Down Mirrors All hand soap dispensers should also be refilled to capacity. Mirrors should be sprayed with glass cleaner and wiped clear of all obvious smudges or stains.
  • Replace Hand Towels and Check Drying Machines The hand-towel dispenser should be opened and examined for blockages. Once is it determined that the machine is operating correctly, it should be refilled to capacity. Electronic hand drying machines should also be checked to make sure they are working correctly too.
  • Polish Fixtures & Sweep and Mop Floors All fixtures, including the knobs on the door, the toilet seat cover dispenser, the electric hand dryer, the paper towel dispenser and any other objects people might touch should be cleaned, disinfected and polished so that all visible stains are removed. All floors should be swept and then thoroughly mopped. A “Caution” sign should be placed outside and inside the bathroom until the floors are dry.

If you train your employees to use these cleaning steps, maintain hourly check-ins and a full daily maintenance schedule, your customers will know for sure that your business is a shinning example of the “Value of Clean.” Don’t forget P&G Professional products when you stock up on cleaning products for your business. They are specifically formulated for use in a commercial environment and if you trust these brands in your home, why not in your business too!

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Girgaon, Colleges Marketing agencies, Colleges Marketing agencies, Colleges Marketing agencies in pune, Promoters, Rural selling marketing, Rural sales advertisement, , Colleges btl activities, society btl activities, Kiosk btl activities, marketing Service Provider Agency in Bandra

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retail Store Marketing agencies in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retail Store Marketing agencies in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retail Store Marketing agencies in mumbai

How to Choose A Pop-Up Shop Location

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A pop-up shop is an experiential space that is open for a short period of time. Pop-up shops give brands an opportunity to engage with their customers in a unique environment, which is why they are often incorporated into experiential marketing strategies.

There are many different factors that impact the success of a pop-up shop. But, one of the most important factors is the location of the shop. Choosing the wrong location can doom the event from the very beginning, so this decision should not be taken lightly. Here’s how to choose the perfect pop-up shop location:

Set A Budget

The first step to finding the perfect pop-up shop location is setting a budget. Many brands choose to host their event within an existing retail store, gallery, or vacant space. Some of these venues are far more expensive than others, so it’s important to know what is within your budget before you start searching. If you don’t know your budget, you could waste a lot of time looking at venues that are way out of your price range.

Browse Through Pop-Up Marketplaces

Marketers often don’t have a lot of time to get out in the city and find the perfect spot. If your schedule is packed, browse through potential pop-up locations using one of the many pop-up marketplace websites. This Open Space features various venues in major North American cities. Marketers can see photos, square footage, and pricing for local venues so they can find the perfect pop-up location without ever leaving their office. Although it’s possible to book these venues from the convenience of your computer chair, it’s best to make appointments to see your top picks in person before signing a contract.

If you don’t want to use one of these websites, consider working with a real estate agent instead. Real estate agents are familiar with the area and may even have personal relationships with property owners in the community.

Explore the Neighborhood

Even if a space seems perfect for your event, it’s important to explore the area around it before making a commitment. Find out what other stores are located nearby so you can get a better idea of what kind of customers frequent the area. Ideally, you should look for a venue that is located by stores that target the same customers you do.

You should also research whether there are any upcoming events in the area. There will be a lot more foot traffic on days where there are other events going on in the neighborhood. Therefore, it would be wise to host a pop-up shop when something else is happening nearby. However, this would only be effective if the event is marketed towards people in your brand’s target demographic. If the event is catered towards older adults, but you are targeting college students, hosting the pop-up shop at the same time as the event is not a good idea.

Finally, take a look around the area to determine if parking will be an issue. Customers should not have to spend a lot of time finding parking. They also shouldn’t have to walk miles to get to the pop-up shop. To avoid these common frustrations, choose a location with plenty of parking conveniently located nearby. If this isn’t an option, look for a location that is easily accessible using public transportation.

Consider How the Interior Can Be Modified

It’s rare for a brand to find a venue that does not need to be modified in some way prior to the event. For this reason, every marketer should consider how the interior can be modified when choosing a location for a pop-up shop. At this stage in the planning process, you may not have many details of the event planned out. But, you should have a general idea of what kind of space you will need to pull off the event. Be sure to go over what can and cannot be done to the interior with the property manager prior to making a commitment.

Think of the Visual Impact

Marketers should also consider the way a venue looks before signing any paperwork. Some aspects of the venue’s visual appearance can be changed, but others cannot. If one of the permanent features does not match your brand’s aesthetic, this may not be the best place to host an event. For example, a brand with a modern and sleek aesthetic should choose a venue that is designed with clean lines and large windows. Choosing an older, stuffier venue would not match the brand’s aesthetic and would confuse loyal customers who are familiar with the branding.

Check For Necessities

Make a list of must-haves prior to starting your search for a pop-up location. This list should include necessities such as public bathrooms, storage space, Wi-Fi, and decent lighting. Some brands may also want to add security cameras to this list if they are worried about products being stolen while the pop-up shop is being constructed. Keep these must-haves in mind whenever you look at a venue and don’t settle for one that doesn’t contain every item on the list. It can be very hard to pull off a successful event without all of these necessities, so this is an important step in the process of finding the perfect venue.

Product Promotion, retail Store Marketing agencies, retail Store Marketing agencies, retail Store Marketing agencies in pune, onground selling, Rural sales Advertisement, Rural sales, , Colleges branding marketing, society branding marketing, Kiosk branding marketing, retail Store Marketing agencies in mumbai

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retail Store Marketing consultancy in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and retail Store Marketing consultancy in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

retail Store Marketing consultancy in mumbai

Traditional Marketing on Life Support

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For decades, brands have relied on traditional marketing methods such as advertisements on TV, radio, and billboards. But, many brands are now turning to more innovative promotional methods, such as social media advertising and experiential marketing. As brands start to shift more of their marketing dollars to these non-traditional methods, many industry experts are wondering if traditional marketing has finally reached the end of the road. It’s too early to declare traditional marketing dead, but there’s no denying that it is definitely struggling to keep up. Here are some of the many reasons why traditional marketing is losing its appeal:

Slow Turnaround

It can take weeks or even months to film a TV commercial or design the layout of a print campaign. Even after the commercial or advertisement is complete, getting the campaign up and running will take even longer. This slow turnaround time is one of the reasons why marketers are pulling away from traditional marketing methods. Marketers want to be able to immediately launch new campaigns to respond to what’s going on in the world, which they cannot do with traditional marketing. However, marketers can quickly launch campaigns with new marketing methods, especially pay-per-click or social media ads.

Mid-Campaign Adjustments

Marketers are able to monitor their social media or pay-per-click campaigns to see how well they are performing in real time. If something isn’t performing as expected, marketers can make adjustments to ensure they are spending their marketing dollars wisely. For example, marketers can adjust the keywords they are targeting or broaden their target audience if they are not seeing good results. Unfortunately, they are not able to make adjustments in the middle of a traditional marketing campaign. Marketers cannot change a billboard design or tweak the wording used in a print campaign without investing a great deal of money and time. The flexibility of non-traditional marketing methods has convinced many marketers to start allocating more of their marketing budget to these new tactics.

Two-Way Engagement

Customers want to be able to engage with the brands that they love, but this is not possible when brands use traditional forms of marketing. There’s no way for a customer to engage with a commercial that he sees on TV or a billboard that he passes on the road. However, he can easily engage with other forms of marketing. For example, he can click on pay-per-click ads, comment on social media ads, or speak with brand ambassadors at an experiential marketing event. This gives him the opportunity to give feedback on products or services, learn more about the company, and form an authentic relationship with the brand. Consumers love having two-way conversations with brands, so this is a much more effective way to connect with your audience.

Analytics

At the end of a campaign, marketers want to know how it performed so they know what they should do differently in the future. But, it can be incredibly challenging to calculate a return on investment for traditional marketing methods. There is no way for you to know exactly how many people were reached by a billboard, for example. Even if you were somehow able to figure out how many cars drove by the billboard, there’s no way of knowing how many people actually looked up and paid attention to the ad. This leaves marketers in the dark. How do they know if the ad was effective? Should they make any adjustments to the design of the billboard if they want to run the same campaign again? These questions may never be answered—unless marketers turn to non-traditional forms of marketing. Marketers have access to a lot of information about social media or pay-per-click ads, for instance. This allows them to calculate the return on investment and determine if it was a good decision to run the campaign.

Small Budgets

Small businesses do not have large marketing budgets, which means they cannot afford to film commercials or pay the fees associated with other types of traditional marketing methods. However, businesses of all size can use non-traditional marketing methods such as experiential marketing, social media, and pay-per-click ads. You can spend as much or as little as you want on these marketing tactics, so there’s no pressure to break the bank in order to promote your business. In fact, a social media campaign can be launched with as little as just a few dollars, which means it’s affordable for all businesses.

But, that’s not the only benefit of being able to launch a campaign with a small budget. Because businesses do not have to invest a lot of money in order to launch a campaign, there is little risk involved with trying a non-traditional marketing method. Businesses don’t have to worry about making a bad decision and losing a lot of money since there isn’t much to lose.

Distractions

Do consumers even pay attention to traditional marketing methods? This question has been on the mind of marketers everywhere. Consumers may fast forward through commercials or pull out their cell phones to scroll through social media to pass the time. A consumer that is flipping through a magazine may get distracted by something she sees on another page, so she may not even notice your ad. But, non-traditional marketing campaigns are often able to cut through the clutter in order to grab the consumer’s attention.

It’s not hard to see why non-traditional marketing methods such as social media, pay-per-click ads, and experiential marketing are getting more attention. For more information on the latest trends in the marketing industry, get in touch with the team of experts at Factory 360. We can help your brand plan and execute an experiential marketing event to grow your business!

Advertising Marketing, retail Store Marketing consultancy, retail Store Marketing consultancy, retail Store Marketing consultancy in pune, Promoters, Rural selling marketing, Rural sales advertisement, , Colleges btl activities, society btl activities, Kiosk btl activities, retail Store Marketing consultancy in mumbai

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campus Marketing service in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and campus Marketing service in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

campus Marketing service in mumbai

Branding for Results

Most companies believe that a solid product with good service, delivered on time, is enough to create a competitive edge in most markets. Yet, research indicates that most buyers do not believe there’s much difference among competitors’ products. Predictably in that situation, most buyers defer to price.But, there is hope. In order to differentiate yourself, you must focus on the concept of brand identity – that which sets you apart. The goal of brand identity is to have your end user believe that your product or service is different from, or more valuable than, the other products in your market sector. And your customers will have to be willing to pay more for it.

Look at the products and services your company provides, and then ask yourself – what do your customers receive? “On time delivery,” “customer service,” “quality,” Give me a break! How many companies do you know that would sell against you and say they didn’t have quality products, on time delivery, great customer service, and superior sales people? Get real. Everybody’s saying the same thing. So what is your advantage?

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Brand identity is the business that your customers and prospects think you are in, not the business that you think you are in. There are three ways customers and prospects can brand you. They can brand you by virtue of the product that you sell, which is the simplest form of brand identity. They can brand you by virtue of your process, the extras that you wrap around your product – or they can brand you by virtue of the outcomes – what your product or service does for the customer. This is the most sophisticated form of brand identity.

Look around you at great companies that have followed the outcomes lead:
  • Xerox went from the copier company to the document company.
  • Kinko’s went from your copy center to your branch office.
  • Harley-Davidson was told it was extinct many years ago. It fought itself back to prominence by shifting from selling motorcycles to selling a lifestyle. It’s an experience, a sense of belonging, and like owning a nostalgic slice of Americana.
If these fine companies can do it, you can do it. These four questions will help you evaluate your brand identity:
  • 1 – Do your customers understand your product and service well enough to be able to describe what you do clearly to others?
  • 2 – Do your customers know what makes your company special and can they articulate that within their own company?
  • 3 – Do your customers value your brand so much that they are willing to pay more for whatever it is that makes it so special?
  • 4 – Do your customers feel so strongly about your brand that they will defend it – even at a higher price – when it comes under attack?
If you answered No” to any of these questions, then we need to go to work on your brand identity right now.
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There are two ways that your customers learn what business you’re in: design and behavior. Design is the business you tell them you’re in. Behavior is the business you show them you’re in.

Answering three very simple questions enables you to announce your brand:
  • Who are you?
  • What do you do?
  • Whom do you do it for?

How do you answer those questions today? When you describe your business, do you sound just like your competition? Consequently, are your products and services – your brand – perceived as generic and undifferentiated?

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The Brand Trilogy involves three steps:
  • 1 – Creating the Brand – deciding the function of the business and how to describe it to your prospects and customers.
  • 2 – Selling the Brand – how you have to alter the nature of your sale to sell this enhanced offering to the customer.
  • 3 – Living the Brand. – the procedures you need to create within your company to ensure that you fulfill this brand promise to the end user.

Creating the brand must be approached from the outcomes perspective. Remember the three questions: Who are you, what do you do, and whom do you do it for? Creating the brand is the most important step in the branding process.Selling the brand involves altering the sales process to communicate effectively your brand’s value proposition to the client. Not only must your sales process communicate this, but also your sales force must be able to articulate these outcomes in the context of the prospect’s company in terms they can understand.

Living the brand begins after the sale is made. You have made a promise. What internal dynamics must you now mobilize to fulfill this enhanced and expanded business promise?

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Be honest about your positioning in the marketplace. Look at the brand trilogy – creating, selling, and living the brand – and see how it applies to your business. Have the courage to ask the four questions about how your clients currently embrace your product or service line. Be willing to take a design look as well as a behavior look at your company. If you do these things and are ever vigilant and diligent to the marketplace, you will lay a blueprint for phenomenal and continued success.

Remember the quote from the great hockey player, Wayne Gretsky, when he was asked how he managed to be the greatest hockey player of all time. He said, “You know, I’m a little surprised you haven’t picked it out on your own. But since you haven’t, I’ll be happy to tell you. I always go where the puck is going to be.”That is my wish for you today. That you take your business not where it is, but where it can be, where it should be, and where the customer really wants it to be.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Fort, campus Marketing service, campus Marketing service, campus Marketing service in pune, onground selling, Rural sales Advertisement, Rural sales, , Colleges branding marketing, society branding marketing, Kiosk branding marketing, campus Marketing service in mumbai

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Colleges Marketing agencies in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Colleges Marketing agencies in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Colleges Marketing agencies in mumbai

Secret Successful Retail Business

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Do you know the Value of Clean? Well, remember the last time you went into a public restroom in a retail establishment and realized that they might not value their customers?  You know what I mean — one of those scary bathrooms where you thought you might catch something if you touched anything. Would you go back to that store or restaurant?  According to the International Sanitary Supply Association (ISSA), 94 percent of people would avoid a business in the future if they encountered dirty restrooms! While many business owners tend to view cleaning as a cost-center, P&G Professional studies have shown that cleaning can actually be a profit-generating activity.

People value going into a business that looks and smells clean, especially in the restrooms.

There are food chains who have built their brand promise as an inexpensive, consistent meal delivered in a clean environment. The last time you took a road trip with your whole family, did you stop at a gas station when your kids said they had to go and roll the dice on whether the bathroom was clean, or did you make them hold it until you saw a business you knew and trusted?

PG Professional provides the cleaning products from brands you know and trust, like Mr. Clean, Comet, Febreze and Dawn, but formulated for professional settings, both large and small. 95 percent of Americans would return to a business if they think it is clean and they’re more likely to recommend the business to their friends and family*. So keeping your retail business clean and smelling good could be another value proposition.

Here are a few steps to help you maintain a clean business environment. Create a checklist for employees responsible for maintaining your clean brand. Use an hourly check-in sheet in the restrooms that employees must sign to maintain accountability. Leave a sign in the restroom inviting visitors to notify a manager if the bathroom is not tidy.  Below is an example of a cleaning checklist.

Create a 7-Point Cleaning Checklist for Employees

  • Clean Sinks and Countertops Maintenance people should spray the sink and all countertops with an antibacterial disinfectant and then wipe the surfaces down with a wet paper towel, which should then be disposed of.
  • Empty Wastebasket The bag in the wastebasket should be thrown away and replaced with a new bag. Any garbage contained inside the wastebasket, but outside the bag, should also be thrown out. Periodically, the wastebasket should be wiped down.
  • Disinfect Toilets & Urinals The toilet bowls and urinals should be wiped off or scrubbed out. The toilets should then be sprayed with a disinfectant like Comet Disinfecting Cleaner, and wiped down, both inside the bowl and outside. Urinal cakes should be replaced, if needed.
  • Replace Toilet Paper Rolls, Toilet Seat Covers All toilet paper rolls that have less than one-fifth of their paper left should be removed and replaced with a new roll. The toilet seat cover dispenser should be refilled with new covers.
  • Refill Hand Soap and Wipe Down Mirrors All hand soap dispensers should also be refilled to capacity. Mirrors should be sprayed with glass cleaner and wiped clear of all obvious smudges or stains.
  • Replace Hand Towels and Check Drying Machines The hand-towel dispenser should be opened and examined for blockages. Once is it determined that the machine is operating correctly, it should be refilled to capacity. Electronic hand drying machines should also be checked to make sure they are working correctly too.
  • Polish Fixtures & Sweep and Mop Floors All fixtures, including the knobs on the door, the toilet seat cover dispenser, the electric hand dryer, the paper towel dispenser and any other objects people might touch should be cleaned, disinfected and polished so that all visible stains are removed. All floors should be swept and then thoroughly mopped. A “Caution” sign should be placed outside and inside the bathroom until the floors are dry.

If you train your employees to use these cleaning steps, maintain hourly check-ins and a full daily maintenance schedule, your customers will know for sure that your business is a shinning example of the “Value of Clean.” Don’t forget P&G Professional products when you stock up on cleaning products for your business. They are specifically formulated for use in a commercial environment and if you trust these brands in your home, why not in your business too!

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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retail Store Marketing agencies in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active retail Store Marketing agencies in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

retail Store Marketing agencies in navi mumbai

How to Choose A Pop-Up Shop Location

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A pop-up shop is an experiential space that is open for a short period of time. Pop-up shops give brands an opportunity to engage with their customers in a unique environment, which is why they are often incorporated into experiential marketing strategies.

There are many different factors that impact the success of a pop-up shop. But, one of the most important factors is the location of the shop. Choosing the wrong location can doom the event from the very beginning, so this decision should not be taken lightly. Here’s how to choose the perfect pop-up shop location:

Set A Budget

The first step to finding the perfect pop-up shop location is setting a budget. Many brands choose to host their event within an existing retail store, gallery, or vacant space. Some of these venues are far more expensive than others, so it’s important to know what is within your budget before you start searching. If you don’t know your budget, you could waste a lot of time looking at venues that are way out of your price range.

Browse Through Pop-Up Marketplaces

Marketers often don’t have a lot of time to get out in the city and find the perfect spot. If your schedule is packed, browse through potential pop-up locations using one of the many pop-up marketplace websites. This Open Space features various venues in major North American cities. Marketers can see photos, square footage, and pricing for local venues so they can find the perfect pop-up location without ever leaving their office. Although it’s possible to book these venues from the convenience of your computer chair, it’s best to make appointments to see your top picks in person before signing a contract.

If you don’t want to use one of these websites, consider working with a real estate agent instead. Real estate agents are familiar with the area and may even have personal relationships with property owners in the community.

Explore the Neighborhood

Even if a space seems perfect for your event, it’s important to explore the area around it before making a commitment. Find out what other stores are located nearby so you can get a better idea of what kind of customers frequent the area. Ideally, you should look for a venue that is located by stores that target the same customers you do.

You should also research whether there are any upcoming events in the area. There will be a lot more foot traffic on days where there are other events going on in the neighborhood. Therefore, it would be wise to host a pop-up shop when something else is happening nearby. However, this would only be effective if the event is marketed towards people in your brand’s target demographic. If the event is catered towards older adults, but you are targeting college students, hosting the pop-up shop at the same time as the event is not a good idea.

Finally, take a look around the area to determine if parking will be an issue. Customers should not have to spend a lot of time finding parking. They also shouldn’t have to walk miles to get to the pop-up shop. To avoid these common frustrations, choose a location with plenty of parking conveniently located nearby. If this isn’t an option, look for a location that is easily accessible using public transportation.

Consider How the Interior Can Be Modified

It’s rare for a brand to find a venue that does not need to be modified in some way prior to the event. For this reason, every marketer should consider how the interior can be modified when choosing a location for a pop-up shop. At this stage in the planning process, you may not have many details of the event planned out. But, you should have a general idea of what kind of space you will need to pull off the event. Be sure to go over what can and cannot be done to the interior with the property manager prior to making a commitment.

Think of the Visual Impact

Marketers should also consider the way a venue looks before signing any paperwork. Some aspects of the venue’s visual appearance can be changed, but others cannot. If one of the permanent features does not match your brand’s aesthetic, this may not be the best place to host an event. For example, a brand with a modern and sleek aesthetic should choose a venue that is designed with clean lines and large windows. Choosing an older, stuffier venue would not match the brand’s aesthetic and would confuse loyal customers who are familiar with the branding.

Check For Necessities

Make a list of must-haves prior to starting your search for a pop-up location. This list should include necessities such as public bathrooms, storage space, Wi-Fi, and decent lighting. Some brands may also want to add security cameras to this list if they are worried about products being stolen while the pop-up shop is being constructed. Keep these must-haves in mind whenever you look at a venue and don’t settle for one that doesn’t contain every item on the list. It can be very hard to pull off a successful event without all of these necessities, so this is an important step in the process of finding the perfect venue.

 

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retail Store Marketing consultancy in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active retail Store Marketing consultancy in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

retail Store Marketing consultancy in navi mumbai

Traditional Marketing on Life Support

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For decades, brands have relied on traditional marketing methods such as advertisements on TV, radio, and billboards. But, many brands are now turning to more innovative promotional methods, such as social media advertising and experiential marketing. As brands start to shift more of their marketing dollars to these non-traditional methods, many industry experts are wondering if traditional marketing has finally reached the end of the road. It’s too early to declare traditional marketing dead, but there’s no denying that it is definitely struggling to keep up. Here are some of the many reasons why traditional marketing is losing its appeal:

Slow Turnaround

It can take weeks or even months to film a TV commercial or design the layout of a print campaign. Even after the commercial or advertisement is complete, getting the campaign up and running will take even longer. This slow turnaround time is one of the reasons why marketers are pulling away from traditional marketing methods. Marketers want to be able to immediately launch new campaigns to respond to what’s going on in the world, which they cannot do with traditional marketing. However, marketers can quickly launch campaigns with new marketing methods, especially pay-per-click or social media ads.

Mid-Campaign Adjustments

Marketers are able to monitor their social media or pay-per-click campaigns to see how well they are performing in real time. If something isn’t performing as expected, marketers can make adjustments to ensure they are spending their marketing dollars wisely. For example, marketers can adjust the keywords they are targeting or broaden their target audience if they are not seeing good results. Unfortunately, they are not able to make adjustments in the middle of a traditional marketing campaign. Marketers cannot change a billboard design or tweak the wording used in a print campaign without investing a great deal of money and time. The flexibility of non-traditional marketing methods has convinced many marketers to start allocating more of their marketing budget to these new tactics.

Two-Way Engagement

Customers want to be able to engage with the brands that they love, but this is not possible when brands use traditional forms of marketing. There’s no way for a customer to engage with a commercial that he sees on TV or a billboard that he passes on the road. However, he can easily engage with other forms of marketing. For example, he can click on pay-per-click ads, comment on social media ads, or speak with brand ambassadors at an experiential marketing event. This gives him the opportunity to give feedback on products or services, learn more about the company, and form an authentic relationship with the brand. Consumers love having two-way conversations with brands, so this is a much more effective way to connect with your audience.

Analytics

At the end of a campaign, marketers want to know how it performed so they know what they should do differently in the future. But, it can be incredibly challenging to calculate a return on investment for traditional marketing methods. There is no way for you to know exactly how many people were reached by a billboard, for example. Even if you were somehow able to figure out how many cars drove by the billboard, there’s no way of knowing how many people actually looked up and paid attention to the ad. This leaves marketers in the dark. How do they know if the ad was effective? Should they make any adjustments to the design of the billboard if they want to run the same campaign again? These questions may never be answered—unless marketers turn to non-traditional forms of marketing. Marketers have access to a lot of information about social media or pay-per-click ads, for instance. This allows them to calculate the return on investment and determine if it was a good decision to run the campaign.

Small Budgets

Small businesses do not have large marketing budgets, which means they cannot afford to film commercials or pay the fees associated with other types of traditional marketing methods. However, businesses of all size can use non-traditional marketing methods such as experiential marketing, social media, and pay-per-click ads. You can spend as much or as little as you want on these marketing tactics, so there’s no pressure to break the bank in order to promote your business. In fact, a social media campaign can be launched with as little as just a few dollars, which means it’s affordable for all businesses.

But, that’s not the only benefit of being able to launch a campaign with a small budget. Because businesses do not have to invest a lot of money in order to launch a campaign, there is little risk involved with trying a non-traditional marketing method. Businesses don’t have to worry about making a bad decision and losing a lot of money since there isn’t much to lose.

Distractions

Do consumers even pay attention to traditional marketing methods? This question has been on the mind of marketers everywhere. Consumers may fast forward through commercials or pull out their cell phones to scroll through social media to pass the time. A consumer that is flipping through a magazine may get distracted by something she sees on another page, so she may not even notice your ad. But, non-traditional marketing campaigns are often able to cut through the clutter in order to grab the consumer’s attention.

It’s not hard to see why non-traditional marketing methods such as social media, pay-per-click ads, and experiential marketing are getting more attention. For more information on the latest trends in the marketing industry, get in touch with the team of experts at Factory 360. We can help your brand plan and execute an experiential marketing event to grow your business!

 

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one 2 one Marketing business in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active one 2 one Marketing business in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

one 2 one Marketing business in navi mumbai

Experiential Marketing Can Benefit Your Company

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1.) Experiential Marketing generates and curates content for your brand Creating unique marketing experiences for your customers creates opportunities to generate branded content which can be shared to all social channels for the brand, and shared among consumers as social currency to ultimately increase the splash of your marketing activation. Forward Mobile Healthcare App Service – Experiential Marketing 2.) Provides consumers the opportunity to try before they buy Experiential marketing is great because it can give consumers the opportunity to try your products or services before they buy. One great example I’ve seen in the past was Verizon. They setup an activation at a golf tournament which allowed consumers to try one of several phones available to make a free cellular call using their service. Experiential Marketing Agency 3.) Experiential Marketing engages consumers through inbound and outbound marketing tactics. Creating shock and awe with unique art, music, installations or experiences will definitely create a magnet to draw interested consumers. Once you have their attention, let them take part in your experience, sample your products and engage. Experiential Marketing combines elements of traditional and modern marketing efforts to craft unique experiences which in turn create memories that last for years to come. 4.) Experiential Marketing builds authentic interactions and excitement with consumers. Putting the product in the consumer’s hands is always one of the best ways to get them to remember your product and generate brand loyalty. Engaging with consumers on a one-on-one interaction means they will spend a lot more time with your brand, and your product. Positive experiences mean positive memories associated with your company. Experiential Marketing with DEG at Comic Con in San Diego 5.) Experiential activations allows your customers to interact with your products building insight for brands Sometimes great products, and thus brands are out there in the dark until a consumer can get their hands on it and interact with it. This can be one of the best ways to learn about how to improve your product. Experiential Marketing Agency based in Los Angeles, California 6.) Experiential marketing allows for brands to follow consumers You will become more effective in building online relationships if you follow others on social media and what better way than in person. Experiential Marketing 7.) Experiential can give you an opportunity to promote future events It doesn’t matter if you’re promoting a tour, an educational series, or a music performance. Your online presence needs to grow over time. Using a variety of approaches to plug upcoming events, such as posting images from previous years, sharing videos that show exclusive content like interviews and behind the scenes footage. Through generating multiple content types you will avoid making followers feel as though you’re sharing the same message over and over. Experiential Marketing Activations at Music Festivals 8.) Experiential marketing activations provide a great opportunity to monitor sentiment and online conversations. When you create a marketing experiences, you’re setting the stage for conversations and sharing to take place. So monitor these public conversations closely and see if there are opportunities to improve what you’re doing. Engagement Marketing 9.) Experiential Marketing creates significant impressions among consumers and their friends When you line up all your marketing strategies to see which generate the most results for your brand, experiential will always trend at the highest. From the consumer experience, to social media impressions. Nothing beats earned media, and experiential provides the means to create genuinely unique social content from consumers by giving them something worth of sharing. 10.) Brand experiences create positive feelings which generate word-of-mouth sharing among consumers Engagement marketing and experiential are all built around the idea of encouraging consumers to participate and engage.

 

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one2one Marketing Solutions in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active one2one Marketing Solutions in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

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JOB ROLE & SKILLS REQUIRED

 

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