Tag:  Store Marketing organizations

Store marketing organizations Badlapur East | Store marketing organizations mumbai

Store marketing organizations Badlapur East

Fulcrum Marketing is a strategic Store marketing organizations Badlapur East. Our team of marketing consultants also specialise in marketing planning and Store marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Store marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store marketing organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store marketing organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Store marketing,Store marketing organizations Badlapur East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Badlapur East

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Badlapur East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store marketing 

Store marketing organizations

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store marketing Plan and Store marketing Strategy

Store marketing organizations mumbai

Badlapur East, mumbai

Badlapur East is a part of the city of Badlapur, which falls under the Mumbai Metropolitan Region. It is a fast-growing locality, aided by its proximity to other important areas in the state. Literally translated, the word ‘Badla’ means ‘change’ and ‘pur’ means ‘town’.

Located at a distance of 68 km from Mumbai, Badlapur East has seen tremendous progress in the past three decades. Surrounded on two sides by mountainous terrain, it serves as a peaceful residential locality for hundreds of professionals working in nearby areas. The locality lies close to river Ulhas, which flows through Badlapur and divides it into east and west Badlapur.

Badlapur East enjoys the presence of robust social infrastructure, including reputed institutions like Leelavati Awhad Institute of Technology, Management Studies & Research, Balasaheb Mhatre Polytechnic College, Presidency English School, Fatima High School, and Don Bosco English High School.

While Badlapur West has a more balanced mix of commercial and residential pockets, Badlapur East is primarily a residential locality. The Maharashtra Industrial Development Corporation (MIDC) is responsible for the supply of water to the area, and the electricity is supplied by the Maharashtra State Electricity Board (MSEB).

Key Projects in Badlapur East :

Godrej Vihaa

Connectivity and Transit Points

Badlapur East is dotted with clusters of residential areas like Badlapur Gaon, Eranjad, and Sonivali. These residential areas are extremely well connected through excellent roads. SH-80 passes through the northern part of Badlapur East, bridging it with Badlapur West and SH-76 on one side, and NH-222 on the other. This allows for convenient travel to neighbouring areas. NMMT buses are also available from the region to Vashi and CBD Belapur/Turbhe station.

Trains are another preferred mode of transport. The railway station in Badlapur West is easily reachable via road from Badlapur East. Serving as a terminal station for a number of suburban local trains, it is a redeeming factor for most working-class residents in the locality.

When it comes to air travel, Chhatrapati Shivaji International Airport is the nearest, located at a distance of 57 km.

Major Landmarks

Carmel Convent High School

BA Talreja College

Spandan Hospital

Shri Trimbakeshwar Mandir

Balasaheb Mhatre Polytechnic

Sadguru Shankar Narayan Satam Maharaj Math

Factors for Growth in the Past

The development of an industrial area, set up by the Maharashtra Industrial Development Corporation, played an important role in attracting early investors to the region. The locality’s proximity to the scenic Ulhas River Valley also cajoled the interest of many investors and potential buyers or sellers who were looking to invest in second homes to get away from the otherwise crowded and cramped streets of Mumbai.

The construction of Badlapur Gaon Road, forming a bridge over river Ulhas, has also significantly contributed to the growth of the locality by improving connectivity between Badlapur East and Badlapur West. The development of this road facilitated commercial trade between the two regions and provided quick access to the commodities available in Badlapur West.

Residential and Commercial Market

Major Challenges

The only challenges that the residents of Badlapur East face are the occasional power failure and the decreasing quality of drinking water. The local government has taken measures to avoid these problems, and is also working on several projects to accommodate the growing population.

Factors for Growth in the Future

The proposed Shirgaon-Padgha-Titwala-Badlapur Link Road is expected to play a major role in the development of Badlapur East. Passing through Badlapur, it is expected to reduce to a large extent the time taken to travel from the locality to its neighbouring areas. This improvement in accessibility would serve as a motivation for the working class in surrounding areas to buy property in Badlapur East, and would consecutively invite more residential projects to be set up here.

The residential market in Badlapur East has already tasted success in the form of residential projects like Panvelkar Sankul, Mohan Valley, Panvelkar Park, Panvelkar Royal Square, Manav Park, and Stalwart Ushakiran Residency. With the completion of ongoing and upcoming residential complexes like Mohan Palms, Podar Evergreens, Mohan Highlands, 50 Kalp City, Thanekar Hill Crest, and Panvelkar Optima, the real estate market of the region will see an upsurge in both the residential and commercial sector.

 

Store marketing, Store marketing organizations, Store marketing organizations , Store marketing organizations Badlapur East mumbai,Badlapur East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Store marketing organizations Dahisar | Store marketing organizations Thane

Store marketing organizations Dahisar

Fulcrum Marketing is a strategic Store marketing organizations Dahisar. Our team of marketing consultants also specialise in marketing planning and Store marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Store marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store marketing organizations . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store marketing organizations . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Store marketing,Store marketing organizations Dahisar

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Dahisar

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Dahisar, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store marketing 

Store marketing organizations

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store marketing Plan and Store marketing Strategy

Store marketing organizations Thane

Dahisar, Thane

Located just inside the city limits, Dahisar is the northernmost neighborhood (and railway station) of Mumbai. Dahisar is the first locality of Mumbai from the north.

On the Mumbai Suburban Railway, (which is part of the Indian Western Railway line,) that runs from Churchgate to Virar, Dahisar is immediately north and next to the populous suburb of Borivali, which has a train station of the same name. [1]

After Dahisar, when travelling northwards on the Churchgate – Virar Western Railway line the immediate next railway station or stop is Mira Road station.

The ‘Dahisar Check- Naka’ is a toll station at Dahisar (East) that marks the end of Mumbai, on the Western Express Highway.

According to Census 2011 information the location code or village code of Dahisar village is 552448. Dahisar village is located in Thane Tehsil of Thane district in Maharashtra, India. It is situated 20km away from sub-district headquarter Thane and 25km away from district headquarter Thane. As per 2009 stats, Dahisar village is also a gram panchayat.

The total geographical area of village is 93.31 hectares. Dahisar has a total population of 1,923 peoples. There are about 445 houses in Dahisar village. Thane is nearest town to Dahisar which is approximately 20km away.

 

Store marketing, Store marketing organizations, Store marketing organizations , Store marketing organizations Dahisar Thane,Dahisar,Thane

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | retail sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Store marketing organizations Baner Pune

Fulcrum Marketing is a strategic Store marketing organizations Baner Pune. Our team of marketing consultants also specialise in marketing planning and Store marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Store marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store marketing organizations Baner Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store marketing organizations Baner Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Baner Pune

Store marketing organizations Baner Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Baner Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store marketing 

Store marketing organizations Baner Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Store marketing | Store marketing organizations Baner Pune

Baner ,  Pune

Overview

Baner is a suburb located in the western parts of Pune City. It is one of the rapidly developing suburban areas of Pune and is located very close to the industrial zones and the IT hubs of Pune. The area has good civic amenities and is very well-connected to the other parts of the greater city of Pune. Its proximity to Mumbai is one of the major advantages that western Pune suburbs have. Some of the prominent localities located close to Baner are Balewadi, Vishal Nagar, Aundh, Pashan, Pimple Nilakh, Pimple Saudagar, Pimple Gurav, Wakad, Dasar, Hinjewadi etc. Hinjewadi’s development as an IT hub has driven the rental market of Baner. Some medium-sized businesses and IT parks, are also located in Aundh and Kothrud. The area, thus, attracts IT professionals in large numbers and offers plenty of rental options. Industrial pockets in nearby areas, like Pirangut, Talegaon and PCMC, further contribute to the growing demand for residential properties in the region, among working professionals. There is an availability of good public transportation which allows residents to commute to work without any hassles, apart from easy accessibility to Mumbai and Bengaluru. Some of the key residential projects in Baner are Supreme Amadore, Saarrthi Skybay, Kalptaru Jade Residences, Blue Bells, Kunal Aspiree, Nahar F Residences, Shagun Perfect 10 among others.

Baner is a suburb located in the western parts of Pune City. It is one of the rapidly developing suburban areas of Pune and is located very close to the industrial zones and the IT hubs of Pune. The area has good civic amenities and is very well-connected to the other parts of the greater city of Pune. Its proximity to Mumbai is one of the major advantages that western Pune suburbs have. Some of the prominent localities located close to Baner are Balewadi, Vishal Nagar, Aundh, Pashan, Pimple Nilakh, Pimple Saudagar, Pimple Gurav, Wakad, Dasar, Hinjewadi etc. Hinjewadi’s development as an IT hub has driven the rental market of Baner. Some medium-sized businesses and IT parks, are also located in Aundh and Kothrud. The area, thus, attracts IT professionals in large numbers and offers plenty of rental options. Industrial pockets in nearby areas, like Pirangut, Talegaon and PCMC, further contribute to the growing demand for residential properties in the region, among working professionals. There is an availability of good public transportation which allows residents to commute to work without any hassles, apart from easy accessibility to Mumbai and Bengaluru. Some of the key residential projects in Baner are Supreme Amadore, Saarrthi Skybay, Kalptaru Jade Residences, Blue Bells, Kunal Aspiree, Nahar F Residences, Shagun Perfect 10 among others.

Connectivity

Its closeness to the Mumbai-Pune Expressway being yet another advantage. The Expressway is situated off the Katraj-Dehu Bypass (NH 4) that runs right next to the locality.

Baner is connected to neighbouring localities via the arterial road – the Mumbai-Bengaluru Highway. There are a few major roads which run through the area, namely The Pune Bypass Road, The Mumbai-Bangalore Highway, The Gopal Hari Deshmukh Marg and the Mumbai-Pune Expressway.

It has excellent connectivity to Pune International Airport Which is located at a distance of 25.5 km via Baner Road.

The area boasts of an extensive bus service and the Baner Bus Stand and the Shivaji Nagar Bus Stand lie in close vicinity.

Dapodi, Khadki, Kasarwadi, Pimpri, Shivajinagar are its nearby Railway stations. However, Khadi is the nearest railway station to Baner, located at a distance of 7.9 km via Aundh-Baner Link Road.

Proposed & Planned Infra
With Pune being listed among the smart cities, Baner along with Balewadi and Aundh, have been selected for the pilot phase.

Factors for past growth
Planned roads and excellent infrastructure facilities have successfully established Baner as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Baner. The industrial growth and the growth of the IT sector have led to the development of retail and hospitality sectors in the area.

Employment hubs near Baner
Pune IT Park – 6 kilometres from the locality of Baner.
The ICC towers and the Mahratta Chamber of Commerce Industries & Agriculture – approx 6 km.
RMZ Westend is approximately 3 kilometres away.
Nanospace IT Park is located nearby the locality of Baner.

Infra Development (Social & Physical)
Baner offers very good social infrastructure to its residents. Some of the reputed schools in Baner include Tree House Play Group, VIBGYOR High School, Sanskruti School, The Orchid School, Little Millennium, Aditya International School, Leapbridge Early Childhood, The Ecole Heritage School, Parakeets Pre School, Vivero International Pre-school & Childcare, The Ecole Heritage School to name a few. It also house some prominent colleges in the vicinity. These include Hindustan Aerospace & Engineering, Genba Sopanrao Moze College of Engineering, Garware College, Dnyansagar Arts & Commerce College, Abhinav Kala College among others.

Healthcare facilities are also good in the locality. Some of the leading hospitals in Baner include the Seth Ramdas Shah Memorial Hospital, Jupiter Hospital, Shashwat Hospital, Dhanantari Hospital, Medipoint Hospital, Oyster Hospital, Aditya Birla Clinic, Pearl Hospital, Saishree Hospital and Ratna Memorial Hospital among others.

The shopping needs of Baner’s residents are catered to by malls in Baner such as the Suyash Commercial Mall, Primrose Mall, Empire Green Shopping Centre, The Square, Golden Empire, Regent Plaza Mall, Centriole Mall, Optimus Shopping Mall etc. It also house retail outlets of national and international brands in its vicinity. These are Chroma, Pantaloons, Westside, Carpet Planet, Idea, Reliance Digital among others.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Store marketing organizations Baner Pune

Store marketing organizations Baner Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store marketing, Store marketing organizations, Store marketing organizations Baner, Store marketing organizations Baner Pune, Baner, Pune

Retail Marketing organizations | Interactive marketing Plan Warje

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

Retail Marketing organizations | Interactive marketing Plan Warje

Components of the Strategic Planning Process

2.2 Components of the Strategic Planning Process

Learning Objectives

  1. Explain how a mission statement helps a company with its strategic planning.
  2. Describe how a firm analyzes its internal environment.
  3. Describe the external environment a firm may face and how it is analyzed.

Strategic planning is a process that helps an organization allocate its resources to capitalize on opportunities in the marketplace. Typically, it is a long-term process. The strategic planning process includes conducting a situation analysis and developing the organization’s mission statement, objectives, value proposition, and strategies. Figure 2.2 “The Strategic Planning Process” shows the components of the strategic planning process. Let’s now look at each of these components.

Figure 2.2 The Strategic Planning Process

The Strategic Planning Process

Conducting a Situation Analysis

As part of the strategic planning process, a situation analysis must be conducted before a company can decide on specific actions. A situation analysis involves analyzing both the external (macro and micro factors outside the organization) and the internal (company) environments. Figure 2.2 “The Strategic Planning Process” and Figure 2.3 “Elements of a SWOT Analysis” show examples of internal and external factors and in a SWOT analysis. The firm’s internal environment—such as its financial resources, technological resources, and the capabilities of its personnel and their performance—has to be examined. It is also critical to examine the external macro and micro environments the firm faces, such as the economy and its competitors. The external environment significantly affects the decisions a firm makes, and thus must be continuously evaluated. For example, during the economic downturn in 2008–2009, businesses found that many competitors cut the prices of their products drastically. Other companies reduced package sizes or the amount of product in packages. Firms also offered customers incentives (free shipping, free gift cards with purchase, rebates, etc.) to purchase their goods and services online, which allowed businesses to cut back on the personnel needed to staff their brick-and-mortar stores. While a business cannot control things such as the economy, changes in demographic trends, or what competitors do, it must decide what actions to take to remain competitive—actions that depend in part on their internal environment.

Conducting a SWOT Analysis

Based on the situation analysis, organizations analyze their strengths, weaknesses, opportunities, and threats, or conduct what’s called a SWOT analysis. Strengths and weaknesses are internal factors and are somewhat controllable. For example, an organization’s strengths might include its brand name, efficient distribution network, reputation for great service, and strong financial position. A firm’s weaknesses might include lack of awareness of its products in the marketplace, a lack of human resources talent, and a poor location. Opportunities and threats are factors that are external to the firm and largely uncontrollable. Opportunities might entail the international demand for the type of products the firm makes, few competitors, and favorable social trends such as people living longer. Threats might include a bad economy, high interest rates that increase a firm’s borrowing costs, and an aging population that makes it hard for the business to find workers.

You can conduct a SWOT analysis of yourself to help determine your competitive advantage. Perhaps your strengths include strong leadership abilities and communication skills, whereas your weaknesses include a lack of organization. Opportunities for you might exist in specific careers and industries; however, the economy and other people competing for the same position might be threats. Moreover, a factor that is a strength for one person (say, strong accounting skills) might be a weakness for another person (poor accounting skills). The same is true for businesses. See Figure 2.3 “Elements of a SWOT Analysis” for an illustration of some of the factors examined in a SWOT analysis.

Figure 2.3 Elements of a SWOT Analysis

Elements of SWOT analysis

The easiest way to determine if a factor is external or internal is to take away the company, organization, or individual and see if the factor still exists. Internal factors such as strengths and weaknesses are specific to a company or individual, whereas external factors such as opportunities and threats affect multiple individuals and organizations in the marketplace. For example, if you are doing a situation analysis on PepsiCo and are looking at the weak economy, take PepsiCo out of the picture and see what factors remain. If the factor—the weak economy—is still there, it is an external factor. Even if PepsiCo hadn’t been around in 2008–2009, the weak economy reduced consumer spending and affected a lot of companies.

Assessing the Internal Environment

As we have indicated, when an organization evaluates which factors are its strengths and weaknesses, it is assessing its internal environment. Once companies determine their strengths, they can use those strengths to capitalize on opportunities and develop their competitive advantage. For example, strengths for PepsiCo are what are called “mega” brands, or brands that individually generate over $1 billion in sales1. These brands are also designed to contribute to PepsiCo’s environmental and social responsibilities.

PepsiCo’s brand awareness, profitability, and strong presence in global markets are also strengths. Especially in foreign markets, the loyalty of a firm’s employees can be a major strength, which can provide it with a competitive advantage. Loyal and knowledgeable employees are easier to train and tend to develop better relationships with customers. This helps organizations pursue more opportunities.

Although the brand awareness for PepsiCo’s products is strong, smaller companies often struggle with weaknesses such as low brand awareness, low financial reserves, and poor locations. When organizations assess their internal environments, they must look at factors such as performance and costs as well as brand awareness and location. Managers need to examine both the past and current strategies of their firms and determine what strategies succeeded and which ones failed. This helps a company plan its future actions and improves the odds they will be successful. For example, a company might look at packaging that worked very well for a product and use the same type of packaging for new products. Firms may also look at customers’ reactions to changes in products, including packaging, to see what works and doesn’t work. When PepsiCo changed the packaging of major brands in 2008, customers had mixed responses. Tropicana switched from the familiar orange with the straw in it to a new package and customers did not like it. As a result, Tropicana changed back to their familiar orange with a straw after spending $35 million for the new package design.

Video Clip

Tropicana’s Recent Ad

(click to see video)

Tropicana’s recent ad left out the familiar orange with a straw.

Individuals are also wise to look at the strategies they have tried in the past to see which ones failed and which ones succeeded. Have you ever done poorly on an exam? Was it the instructor’s fault, the strategy you used to study, or did you decide not to study? See which strategies work best for you and perhaps try the same type of strategies for future exams. If a strategy did not work, see what went wrong and change it. Doing so is similar to what organizations do when they analyze their internal environments.

Assessing the External Environment

Analyzing the external environment involves tracking conditions in the macro and micro marketplace that, although largely uncontrollable, affect the way an organization does business. The macro environment includes economic factors, demographic trends, cultural and social trends, political and legal regulations, technological changes, and the price and availability of natural resources. Each factor in the macro environment is discussed separately in the next section. The micro environment includes competition, suppliers, marketing intermediaries (retailers, wholesalers), the public, the company, and customers. We focus on competition in our discussion of the external environment in the chapter. Customers, including the public will be the focus of Chapter 3 “Consumer Behavior: How People Make Buying Decisions” and marketing intermediaries and suppliers will be discussed in Chapter 8 “Using Marketing Channels to Create Value for Customers” and Chapter 9 “Using Supply Chains to Create Value for Customers”.

When firms globalize, analyzing the environment becomes more complex because they must examine the external environment in each country in which they do business. Regulations, competitors, technological development, and the economy may be different in each country and will affect how firms do business. To see how factors in the external environment such as technology may change education and lives of people around the world, watch the videos “Did You Know 2.0?” and “Did You Know 3.0?” which provide information on social media sites compared to populations in the world. Originally created in 2006 and revised in 2007, the video has been updated and translated into other languages. Another edition of “Did You Know?” (4.0) focused on changing media and technology and showed how information may change the world as well as the way people communicate and conduct business.

Video Clip

Did You Know 2.0?

(click to see video)

To see how the external environment and world are changing and in turn affecting marketing strategies, check out “Did You Know 2.0?”

Video Clip

Did You Know 4.0?

(click to see video)

To see how fast things change and the impact of technology and social media, visit “Did You Know 4.0?”

Although the external environment affects all organizations, companies must focus on factors that are relevant for their operations. For example, government regulations on food packaging will affect PepsiCo but not Goodyear. Similarly, students getting a business degree don’t need to focus on job opportunities for registered nurses.

The Competitive Environment

All organizations must consider their competition, whether it is direct or indirect competition vying for the consumer’s dollar. Both nonprofit and for-profit organizations compete for customers’ resources. Coke and Pepsi are direct competitors in the soft drink industry, Hilton and Sheraton are competitors in the hospitality industry, and organizations such as United Way and the American Cancer Society compete for resources in the nonprofit sector. However, hotels must also consider other options that people have when selecting a place to stay, such as hostels, dorms, bed and breakfasts, or rental homes.

A group of competitors that provide similar products or services form an industry. Michael Porter, a professor at Harvard University and a leading authority on competitive strategy, developed an approach for analyzing industries. Called the five forces model (Porter, 1980) and shown in Figure 2.5 “Five Forces Model”, the framework helps organizations understand their current competitors as well as organizations that could become competitors in the future. As such, firms can find the best way to defend their position in the industry.

Figure 2.5 Five Forces Model (Porter, 1980)

Five Forces Model

Competitive Analysis

When a firm conducts a competitive analysis, they tend to focus on direct competitors and try to determine a firm’s strengths and weaknesses, its image, and its resources. Doing so helps the firm figure out how much money a competitor may be able to spend on things such as research, new product development, promotion, and new locations. Competitive analysis involves looking at any information (annual reports, financial statements, news stories, observation details obtained on visits, etc.) available on competitors. Another means of collecting competitive information utilizes mystery shoppers, or people who act like customers. Mystery shoppers might visit competitors to learn about their customer service and their products. Imagine going to a competitor’s restaurant and studying the menu and the prices and watching customers to see what items are popular and then changing your menu to better compete. Competitors battle for the customer’s dollar and they must know what other firms are doing. Individuals and teams also compete for jobs, titles, and prizes and must figure out the competitors’ weaknesses and plans in order to take advantage of their strengths and have a better chance of winning.

According to Porter, in addition to their direct competitors (competitive rivals), organizations must consider the strength and impact the following could have (Porter, 1980):

  • Substitute products
  • Potential entrants (new competitors) in the marketplace
  • The bargaining power of suppliers
  • The bargaining power of buyers

When any of these factors change, companies may have to respond by changing their strategies. For example, because buyers are consuming fewer soft drinks these days, companies such as Coke and Pepsi have had to develop new, substitute offerings such as vitamin water and sports drinks. However, other companies such as Dannon or Nestlé may also be potential entrants in the flavored water market. When you select a hamburger fast-food chain, you also had the option of substitutes such as getting food at the grocery or going to a pizza place. When computers entered the market, they were a substitute for typewriters. Most students may not have ever used a typewriter, but some consumers still use typewriters for forms and letters.

Figure 2.6

Smith Corona Classic 12 typewriter

When personal computers were first invented, they were a serious threat to typewriter makers such as Smith Corona.

mpclemens – Smith-Corona Classic 12 – CC BY 2.0.

Suppliers, the companies that supply ingredients as well as packaging materials to other companies, must also be considered. If a company cannot get the supplies it needs, it’s in trouble. Also, sometimes suppliers see how lucrative their customers’ markets are and decide to enter them. Buyers, who are the focus of marketing and strategic plans, must also be considered because they have bargaining power and must be satisfied. If a buyer is large enough, and doesn’t purchase a product or service, it can affect a selling company’s performance. Walmart, for instance, is a buyer with a great deal of bargaining power. Firms that do business with Walmart must be prepared to make concessions to them if they want their products on the company’s store shelves.

Lastly, the world is becoming “smaller” and a more of a global marketplace. Companies everywhere are finding that no matter what they make, numerous firms around the world are producing the same “widget” or a similar offering (substitute) and are eager to compete with them. Employees are in the same position. The Internet has made it easier than ever for customers to find products and services and for workers to find the best jobs available, even if they are abroad. Companies are also acquiring foreign firms. These factors all have an effect on the strategic decisions companies make.

The Political and Legal Environment

All organizations must comply with government regulations and understand the political and legal environments in which they do business. Different government agencies enforce the numerous regulations that have been established to protect both consumers and businesses. For example, the Sherman Act (1890) prohibits U.S. firms from restraining trade by creating monopolies and cartels. The regulations related to the act are enforced by the Federal Trade Commission (FTC), which also regulates deceptive advertising. The U.S. Food and Drug Administration (FDA) regulates the labeling of consumable products, such as food and medicine. One organization that has been extremely busy is the Consumer Product Safety Commission, the group that sets safety standards for consumer products. Unsafe baby formula and toys with lead paint caused a big scare among consumers in 2008 and 2009.

Figure 2.7

Sarge car toy (made with lead paint)

The U.S. Food and Drug Administration prohibits companies from using unacceptable levels of lead in toys and other household objects, such as utensils and furniture. Mattel voluntarily recalled Sarge cars made in mid-2000.

U.S. Consumer Product Safety Commission – public domain.

As we have explained, when organizations conduct business in multiple markets, they must understand that regulations vary across countries and across states. Many states and countries have different laws that affect strategy. For example, suppose you are opening up a new factory because you cannot keep up with the demand for your products. If you are considering opening the factory in France (perhaps because the demand in Europe for your product is strong), you need to know that it is illegal for employees in that country to work more than thirty-five hours per week.

The Economic Environment

The economy has a major impact on spending by both consumers and businesses, which, in turn, affects the goals and strategies of organizations. Economic factors include variables such as inflation, unemployment, interest rates, and whether the economy is in a growth period or a recession. Inflation occurs when the cost of living continues to rise, eroding the purchasing power of money. When this happens, you and other consumers and businesses need more money to purchase goods and services. Interest rates often rise when inflation rises. Recessions can also occur when inflation rises because higher prices sometimes cause low or negative growth in the economy.

During a recessionary period, it is possible for both high-end and low-end products to sell well. Consumers who can afford luxury goods may continue to buy them, while consumers with lower incomes tend to become more value conscious. Other goods and services, such as products sold in traditional department stores, may suffer. In the face of a severe economic downturn, even the sales of luxury goods can suffer. The economic downturn that began in 2008 affected consumers and businesses at all levels worldwide. Consumers reduced their spending, holiday sales dropped, financial institutions went bankrupt, the mortgage industry collapsed, and the “Big Three” U.S. auto manufacturers (Ford, Chrysler, and General Motors) asked for emergency loans.

The demographic and social and cultural environments—including social trends, such as people’s attitudes toward fitness and nutrition; demographic characteristics, such as people’s age, income, marital status, education, and occupation; and culture, which relates to people’s beliefs and values—are constantly changing in the global marketplace. Fitness, nutrition, and health trends affect the product offerings of many firms. For example, PepsiCo produces vitamin water and sports drinks. More women are working, which has led to a rise in the demand for services such as house cleaning and daycare. U.S. baby boomers are reaching retirement age, sending their children to college, and trying to care of their elderly parents all at the same time. Firms are responding to the time constraints their buyers face by creating products that are more convenient, such as frozen meals and nutritious snacks.

The composition of the population is also constantly changing. Hispanics are the fastest-growing minority in the United States. Consumers in this group and other diverse groups prefer different types of products and brands. In many cities, stores cater specifically to Hispanic customers.

Technology

The technology available in the world is changing the way people communicate and the way firms do business. Everyone is affected by technological changes. Self-scanners and video displays at stores, ATMs, the Internet, and mobile phones are a few examples of how technology is affecting businesses and consumers. Many consumers get information, read the news, use text messaging, and shop online. As a result, marketers have begun allocating more of their promotion budgets to online ads and mobile marketing and not just to traditional print media such as newspapers and magazines. Applications for telephones and electronic devices are changing the way people obtain information and shop, allowing customers to comparison shop without having to visit multiple stores. As you saw in “Did You Know 4.0?” technology and social media are changing people’s lives. Many young people may rely more on electronic books, magazines, and newspapers and depend on mobile devices for most of their information needs. Organizations must adapt to new technologies in order to succeed.

Figure 2.9

iPhone banking app, and a laser id bar code

Technology changes the way we do business. Banking on a cell phone adds convenience for customers. Bar codes on merchandise speed the checkout process.

first direct – first direct Banking ‘on the go’ iPhone App – front – CC BY-NC-ND 2.0; Paul Domenick – Lasered – CC BY-NC-ND 2.0.

Natural Resources

Natural resources are scarce commodities, and consumers are becoming increasingly aware of this fact. Today, many firms are doing more to engage in “sustainable” practices that help protect the environment and conserve natural resources. Green marketing involves marketing environmentally safe products and services in a way that is good for the environment. Water shortages often occur in the summer months, so many restaurants now only serve patrons water upon request. Hotels voluntarily conserve water by not washing guests’ sheets and towels every day unless they request it. Reusing packages (refillable containers) and reducing the amount of packaging, paper, energy, and water in the production of goods and services are becoming key considerations for many organizations, whether they sell their prod

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We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Grow a Product-Based Brand

Product-based business costs are generally higher than service-based business costs. Product-based businesses need ingredients/components, packaging, workspace, product photos; service-based businesses do not. Product-based businesses are generally more heavily regulated than service-based businesses. Shipping, returns, etc., add expenses that service-based businesses do not generally have. Generally, can get services to market faster than can get physical products to market, so speed to market is a differentiator.

HOW DO I KNOW WHETHER I SHOULD START A PRODUCT-BASED OR A SERVICE-BASED BUSINESS?

Decide what kind of life you want BEFORE you choose the type of business you want to have. Be self-aware. The type of business you start will define your lifestyle, and whether you are happy in your lifestyle will define your business. If you make the products you sell, your product-based business can make a location-independent lifestyle more challenging. Research your market thoroughly. Whether product or service, don’t offer any product in a market you have not researched.

WHAT ARE SOME OF THE BENEFITS OF A PRODUCT-BASED BUSINESS?

Building a product-based brand is fun and edifying. Seeing people love your product is satisfying. A physical product can be pictured on social media, making it easier to market than a service. Building a tribe around a physical product is fun. Brand ambassadors can boost sales.  Producing products allows you to explore your creative side and tell a great story. If you properly scale a product business, especially with right price and distribution, you can make tons of cash.

HOW DO I KNOW WHAT PRODUCT IS BEST FOR ME TO SELL?

Sell a product people want to buy. Don’t just sell a product that’s awesome. Sell a product the market needs and wants. KEY: Don’t make a product, and then find a market for it. Find the market that wants a product, and make the product for that market. Research your market. What are the laws? Can you get supplies? What are your costs to manufacture? Who else is already doing it? Who else is making money selling similar products? Can you duplicate their processes successfully? Have enough money to make and sell the product, and a business plan to create cash flow as quickly as possible.

ONCE I KNOW WHAT PRODUCT TO SELL, WHAT DO I DO NEXT?

Establish a business structure and open a business account. Corporation? LLC? Give your business shape and form. Get Quickbooks or other tools to help you track your money. Set your mind to account for every single penny. Know exactly how much it costs to make your product, then price it to maximize your profit margin and make the most money. Join a trade organization or networking groups where you can learn, grow, and be supported in a community of like-minded peers.

HOW DO I CHOOSE A BRAND NAME FOR MY PRODUCT LINE?

Search the trademark office database (www.uspto.gov) and Google to ensure no one else is using the name you want to use. Do not use a brand name that someone else is using. Don’t infringe on someone else’s trademark. File a trademark application to register your brand name(s). You may wish to hire an attorney for this. Reserve brand name as a domain name and set up your website there. Reserve your brand name on all social media outlets, even ones you don’t plan to use. Put your branding there.

HOW DO I FIND MY TARGET MARKET?

Find your target market BEFORE you create a product. Find a hole in the market you want to serve, and create a product to fit that hole perfectly. Don’t make a square, only to discover that everyone wants to buy a circle! Narrow your market down to a specific, well-defined, narrow niche. Clarify your brand message. Be consistent and proactive. Read The Fortune Cookie Principle by Bernadette Jiwa. People do not buy products. They buy experiences. They buy you.

ONCE I NAIL DOWN MY PRODUCTS AND MY BRAND MESSAGE, AND TARGET MARKET, WHAT NEXT?

Once you have an audience, you can sell anything. Build your audience. Use social media to engage your target audience. Build your tribe by educating and entertaining. Decide whether you want to sell your products wholesale, retail, or both. Wholesale involves selling to other stores, who then sell to consumers. Retail is you selling direct to consumers. You can do both wholesale and retail, but this will increase your costs. They are two very different animals. Decide which social media outlets will be your core marketing channels. For products, Facebook and Instagram are likely best. Publish a marketing newsletter regularly, one to wholesale buyers, one to retail (consumer) purchasers. Use a blog to attract traffic via search engines and create a diary of your brand journey.

WHAT ARE THE BEST WAYS TO SELL MY PRODUCTS?

There are several ways to sell products. You can set up a website and sell direct to consumers.  You can sell products inside a Facebook group, or you can use Facebook and/or Google ads to reach buyers. If you wholesale, do trade shows or use sales reps or distributors to sell to buyers.  You can visit local stores that cater to your demographic, and pitch to them. You can also set up a business model that sells exclusively on Amazon or Etsy, or another online marketplace. You can open your own store, and sell your products there, or you can do popups. The kind of lifestyle you want will help you define how best to sell your products.

HOW DO I LEVERAGE MY PERSONAL BRAND TO SELL MORE PRODUCTS?

YOU are the only thing about your business that no one else can copy. People love seeing the “real you,” and learning about your life and why you do what you do. People don’t buy what you produce. They buy why you produce it. Telling your story leverages the power of you. Use the power of video to brand yourself as the leader of your business. Share your story and daily business journey. Spotlight your team members. Use www.helpareporter.com for low cost PR. Seek opportunities to be physically with your customers so they can know, like, and trust you. Document on social media.

HOW DO I LEVERAGE PERSONAL AND BUSINESS RELATIONSHIPS TO SELL MORE PRODUCTS?

Personal relationships are the lifeblood, not only of your life, but also of your business. Nurture and treasure them. Seek out like-minded colleagues for joint opportunities to create new lines and sell more products. Possibly collaborate with other product producers locally at popups and other social events. Use your blog and newsletter to spotlight people you want to connect and build with. Share their links. Cheer people you want to collaborate with. Move toward their inner circle, request introductions. Don’t be shy. Make stuff happen.

HOW DO I EVOLVE AND EXPAND MY PRODUCT-BASED BUSINESS?

As you mature as a leader, and your business matures, you will see opportunities to grow and expand. It’s different for everyone. You first must know what you want to do. Do you want a global brand? Or do you want to stay local? Depending on your goals, you’ll expand or not. You can add new lines of products to grow, discontinue lines to stay small. One way to expand is to develop brand ambassadors and/or relationships with distributors who can sell more of your products. Remember that growth sucks cash, so don’t grow faster than you can handle. Some people may prefer to “stay small and keep it all.” After growing a product brand, you can start a service-based business teaching other’s how to do what you did. Stay true to your personal life goals and decide whether to expand or not based on them.

 

 

 

Door To Door Marketing , Retail Marketing organizations , Interactive marketing Plan , Corporate Marketing Solutions,

housing society Marketing Program , Store marketing organizations , home to home marketing Supplier , engagement marketing Supplier , onground marketing Supplier , IT Parks Marketing Supplier , college Marketing Supplier , B to C marketing Supplier , f to f marketing Supplier

 

home to home marketing Supplier | Retail Marketing organizations in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing Supplier | Retail Marketing organizations in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work

All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door.  It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so that you can call all the shots.  Regardless of the business, it all starts with a dream of the kind of life you want to have and how you see yourself living it.  In order to achieve, you must have a big picture vision for your life.  You need a life plan first, then build your business around that.  Begin with the end in mind, as Steve Covey says.  You need to know how big you want your business to get.  Do you just want one great bakery or a chain of bakeries with wholesale and retail operations? Regardless of your choice, you need to understand how much money you need to start a business that can exist like that.  You also need to be careful that your dreams do not convince you that you will be an overnight success.  There are few very of those. The formula for success in a small business is dream + plan + pray + hard work = success

The best thing you can do for your business is pray every day. One of other key ingredients in a successful business is patience, which can only come about through prayer.  In business, things rarely happen as you’ve planned them. The big contracts never seem to come in as you’ve projected and the checks are not always as big as you need them to be and sometimes that’s a hard pill to swallow.  Keep in mind that when a contract that you just knew you had falls through your fingers, it’s really a gift.  That client might have been a nightmare to deal with or did not pay timely.  After all my years in business, I’ve learned a critical lesson about business:  God and I do not wear the same watch, and his timing is perfect.  You must wait on the Lord.

My favorite bible verse is Proverbs 3:5-6 Trust in the Lord with all thine heart; Lean not on thy own understanding, in all thy ways honor him and he will direct thy path.  When you pray there’s no need to worry about anything.  Things always work out, even if you have to change course.

The bible also says in James 2:20 Faith without works is dead.  You should not pray for a big check, and then make no sales calls. You must have a business plan with a marketing plan that spells out your sales process.   Do you have a system for cultivating sales? How many sales calls must be made in for you to close the book of business you need to pay all your bills in a month? Do you use a CRM or Customer Relationship Management tool to track your contacts?  You need a sales plan and you need to make sure that you working your sales plan so that you put yourself in a position for a blessing.  A good friend of mine likes to say God already did the hard work for us, all we must do our small part here on Earth.

 

home to home marketing Supplier | Retail Marketing organizations in pune

 

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Store Marketing organizations in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing organizations in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing organizations in mumbai

3 Fundamental Elements of an Event Marketing Experience

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As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.

 Stimulation

Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer. You actually get to physically interact with your consumers, and that opens the doors to stimulation. From kiosks with buttons, sounds and lights, to big, bold and beautiful sculptures, there are a million creative ways to bring your message to life and draw consumers in and engage their senses. The interaction will provide greater impact on the information they retain and potentially a more positive influence on the experience. The key here is to understand the unique audience and what will resonate best.

Environment

Create an environment conducive to your event marketing goals. This goes hand in hand with stimulation. You can engage consumers’ senses with anything you put in front of them, but if the environment doesn’t match the message you are trying to communicate, the experience will not be effective. The environment sets the scene and if what they see and hear feels inauthentic, you may not even get the opportunity to engage them. Your consumers should be encouraged to explore and feel comfortable in the environment. In addition to layout and signage, music is a subtle way to support the overall brand message and set the tone for the experience.

Dialogue

Put a face to your brand. Conversation is absolutely vital when communicating any complex message. Likely the second line of interaction with you consumer, it is imperative to employ the right team of people to represent your brand. Your time is so limited with consumers, coupled with shorten attention spans, ambassadors who are knowledgeable on your brand and can answer questions is essential. Additionally, watching an individual demonstrate a product builds trust particularly among more reserved consumers who prefer to follow someone’s lead.

BTL Activities, Store Marketing organizations, Store Marketing organizations, Store Marketing organizations in pune, onground Experiential marketing, Rural Interactive Advertising, Rural promotions advertisement, , Colleges branding activation, society branding activation, Kiosk branding activation, Store Marketing organizations in mumbai

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Store Marketing organizations in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Store Marketing organizations in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Store Marketing organizations in navi mumbai

3 Fundamental Elements of an Event Marketing Experience

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As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.

 Stimulation

Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer. You actually get to physically interact with your consumers, and that opens the doors to stimulation. From kiosks with buttons, sounds and lights, to big, bold and beautiful sculptures, there are a million creative ways to bring your message to life and draw consumers in and engage their senses. The interaction will provide greater impact on the information they retain and potentially a more positive influence on the experience. The key here is to understand the unique audience and what will resonate best.

Environment

Create an environment conducive to your event marketing goals. This goes hand in hand with stimulation. You can engage consumers’ senses with anything you put in front of them, but if the environment doesn’t match the message you are trying to communicate, the experience will not be effective. The environment sets the scene and if what they see and hear feels inauthentic, you may not even get the opportunity to engage them. Your consumers should be encouraged to explore and feel comfortable in the environment. In addition to layout and signage, music is a subtle way to support the overall brand message and set the tone for the experience.

Dialogue

Put a face to your brand. Conversation is absolutely vital when communicating any complex message. Likely the second line of interaction with you consumer, it is imperative to employ the right team of people to represent your brand. Your time is so limited with consumers, coupled with shorten attention spans, ambassadors who are knowledgeable on your brand and can answer questions is essential. Additionally, watching an individual demonstrate a product builds trust particularly among more reserved consumers who prefer to follow someone’s lead.

 

BTL Activities, Store Marketing organizations, Store Marketing organizations, Store Marketing organizations in pune, onground Experiential marketing, Rural Interactive Advertising, Rural promotions advertisement, , Colleges branding activation, society branding activation, Kiosk branding activation, Store Marketing organizations in navi mumbai

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Store Marketing organizations in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Store Marketing organizations in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Store Marketing organizations in pune

3 Fundamental Elements of an Event Marketing Experience

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As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.

 Stimulation

Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer. You actually get to physically interact with your consumers, and that opens the doors to stimulation. From kiosks with buttons, sounds and lights, to big, bold and beautiful sculptures, there are a million creative ways to bring your message to life and draw consumers in and engage their senses. The interaction will provide greater impact on the information they retain and potentially a more positive influence on the experience. The key here is to understand the unique audience and what will resonate best.

Environment

Create an environment conducive to your event marketing goals. This goes hand in hand with stimulation. You can engage consumers’ senses with anything you put in front of them, but if the environment doesn’t match the message you are trying to communicate, the experience will not be effective. The environment sets the scene and if what they see and hear feels inauthentic, you may not even get the opportunity to engage them. Your consumers should be encouraged to explore and feel comfortable in the environment. In addition to layout and signage, music is a subtle way to support the overall brand message and set the tone for the experience.

Dialogue

Put a face to your brand. Conversation is absolutely vital when communicating any complex message. Likely the second line of interaction with you consumer, it is imperative to employ the right team of people to represent your brand. Your time is so limited with consumers, coupled with shorten attention spans, ambassadors who are knowledgeable on your brand and can answer questions is essential. Additionally, watching an individual demonstrate a product builds trust particularly among more reserved consumers who prefer to follow someone’s lead.

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