Tag:  Store selling

Store selling company Vadgaon Maval Pune | Customer Acquisition | Residential Society Marketing

Store selling company Vadgaon Maval Pune

Fulcrum Marketing is a strategic Store selling company Vadgaon Maval Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Customer Acquisition, Residential Society Marketing, shop marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling company Vadgaon Maval Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling company Vadgaon Maval Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Vadgaon Maval Pune

Store selling company Vadgaon Maval Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Vadgaon Maval Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling company Vadgaon Maval Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling company Vadgaon Maval Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Vadgaon Maval ,  Pune

Vadgaon Maval is suburb located in north-western parts of Pune. This locality comes under the jurisdiction of Gram Panchayat. The locality has famous Jain Temple in vicinity. Talegaon Dabhade, Shivane, Kamshet, Naygaon, Akurdi, Dehu etc. are the well-known localities situated close to Vadgaon Maval. Old Mumbai-Pune Highway which is also known as AH47 & NH 48 (Old Mumbai-Pune Highway) passes through the centre of the locality. It also has close proximity to Bangalore-Mumbai Highway via Urse Talegaon Road. It is located 38 km towards north-west from district headquarters Pune and 120 km from state capital Mumbai. Kanhe, Jambhul, Sanghavi, Warangwadi, Katvi, Dongarwadi are the nearby villages to Vadgaon Maval. It also has close proximity to Bangalore-Mumbai Highway via Urse Talegaon Road. The locality of Vadgaon Maval is well-connected to other parts of the city via Talegaon MIDC Road and Urse Talegaon Road. Some of the key residential projects in Vadgaon Maval are Samarth Dhanvatika, Nisarg Vatika, Unique Palazzo Greens, Prathamesh Sunbham Siddhi, Arya Nisarg Sparsh among others.

Connectivity

Vadgaon Station is a railway station of Pune Suburban Railway on the Mumbai – Chennai line. Local trains between Pune Junction – Lonavala and Shivajinagar – Lonavla stop here.

Pune International Airport located at a distance of 46.5 km via Mumbai Pandharpur Road.

PMPML and BRTS buses buses services make Vadgaon Maval accessible from developed areas of Talegaon Dabhade, Shivane, Kamshet, Naygaon, Akurdi, Dehu etc.
Vadgaon, Talegaon, Kanhe, Ghorawadi are its nearby railway stations. However, Talegaon is the major railway station to Vadgaon Maval which is located at a distance of 4.3 km via NH 48 and Talegaon Chakan Road.

Factors for past growth
The area’s close proximity to employment hubs of Talawade, and Hinjewadi makes it a preferred locality for Pune’s working population. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. As a result, rental demands for 2 BHK flats in Vadgaon Maval have get momentum.

Employment hubs near Vadgaon Maval
Talawade MIDC IT Park
Embassy Techzone
Ascendas IT Park
International Tech Park
Software Technology Parks of India

Infra development (social & physical)
Vadgaon Maval boasts of several renowned schools including Podar Jumbo Kids, Rameshkumar Sawhney English Medium School, New English School, Smiley Nursery, Mount St. Ann High School, Little Birdies Pre-School & Day Care, Mamasaheb Khandge English School, Eden International School etc. It also houses some nearby colleges. These include Vijay Singh Arts & Science College, Bafna College, Shri Sant Tukaram Shikshan Prasarak Mandals College of Education, D Y Patil Institute of Management, Principal D Y Patil Women’s Engineering College among others.
Healthcare facilities are also good in the localities. Some of the prominent hospitals providing healthcare facilities to the residents of Vadgaon Maval are Harneshwar Hospital, Talegaon General Hospital, Pawana Hospital, Gramin General Hospital among few.
It houses a number of luxurious shopping hubs including Shriram Samarth Mini Market, Parshav Collection, Jai Bhavani Shopping Mart, TMK Samartha General Store to name a few.

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Store selling company Vadgaon Maval Pune

Store selling company Vadgaon Maval Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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Store selling agencies Chikhali Pune | engagement marketing | corporate Marketing

Store selling agencies Chikhali Pune

Fulcrum Marketing is a strategic Store selling agencies Chikhali Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as engagement marketing, corporate Marketing, Feet On Street marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling agencies Chikhali Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling agencies Chikhali Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Chikhali Pune

Store selling agencies Chikhali Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Chikhali Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling agencies Chikhali Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling agencies Chikhali Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Chikhali ,  Pune

Chikhali is a village in Ambegaon Taluka, situated in the north of Pune. It comes under the supervision of Pimpri-Chinchwad Municipal Corporation (PCMC). It is about 20.5 km from Pune and 140 km from Mumbai. This location houses major MIDC hub. This locality is majorly occupied by low income group employed within MIDC. This is the major customer segment for affordable residential properties. Residential project activities are observed in large numbers here. This locality has seen a lot of development activities with several residential communities. The area is close to Chakan which is a well-developed manufacturing belt and houses the factories of automobiles stalwarts like Volkswagen and Mercedes Benz. Chikhali is also close to Talawade IT Park and the bustling suburb of Moshi, which is near the International Convention Centre. Talwade, Moshi, Chimbali, Dehu, Pradhikaran, Chinchwad, MIDC, Dehu Road, Kelgaon are its neighbouring localities. Located close to the Pune-Nagpur Highway, Chikhali has IT Parks, automobiles industries and factories in its vicinity. It has finest infrastructure including hospitals, markets, schools, shopping malls, institutes for higher education as well as the new international airport and railway stations in the vicinity. Property rates in the locality range between Rs.3955 to Rs.5960 per sqft. Some of the IT Companies operational in and around Chikhali include Itech software solutions, Tech Mahindra Ltd., Cybage Software Pvt. Ltd. and Modular Infotech Pvt. Ltd. Some of the key residential projects in Chikhali are Vision Indradhanu, Vednirmitee Aashritha, Sai Sanskar Residency, Panchavati Nest, Aksha Vrundavan among others.

Connectivity

Chikhali is well connected by rail and road networks. The area has an extensive bus service and the Chinchwad Bus Stand and the Bhosari Bus Stand lie in close vicinity. Mahanagar Parivahan Mahamandal Ltd, BRTS, and a host of other private buses connect the area to neighbouring areas.

It has excellent connectivity to Pune International Airport which is located at a distance of 27.5 km via Alandi Road/Pune -Alandi Road.

There are few arterial roads which runs through the area, i.e; Dehu – Alandi Road, Chikhali Akurdi Road, Dehu-Moshi Road, and Chikhali Road. These roads are also consider as major roads for Chikhali.
Akurdi, Chinchwad, Pimpri, Kasarwadi, Dapodi, Khadki, and Pune Junction are its nearby railway stations. However, Chinchwad is the nearest and major railway station to Chikhali situated at a distance of 6.9 km via Chikhali – Kaspate Vasti BRTS Road.

Factors for past growth
Due to the presence of various IT majors and other multinational companies, Pune has been witnessing a huge increase of working population from outside. Hence, there has been a flow in the demand for residential apartments for sale in Chikhali, being one of the noted suburbs of Pune.

Factors for future growth
The area’s excellent connectivity has been a prime mover, with the Pune-Nashik highway and Dehu Alandi Road being just 5 km and 100 feet away, respectively. This has led to the development of residential properties in its vicinity.
The civic amenities have also improved here. The industrial and IT sector growth have led to the development of retail and hospitality sector as well. The government is also keen to develop the area as a modern town. Thus, it has given permission to a number of projects in the area. This initiative by govt will increase the demand of rental property market in Chikhali.

Employment hubs near Chikhali
Rajiv Gandhi InfoTech Park – 18.3 km.
Pimpri-Chinchwad-Bhosari industrial area – 5.7 km.
Panchshil Tech Park – 23.4 kilometres away.
Chakan Industrial Area – 12.12

Proposed & Planned Infra
The state govt has also approved the transfer of around 30 acres of land in Chikhali to the college of Engineering Pune for campus expansion.
Proposed fourth water treatment plant in Chikhali by PCMC.
There is a plan to develop new roads and gardens in fringe areas.

Infra Development (Social & Physical)
Chikhali offers very good social infrastructure to its residents. Some of the reputed schools in Chikhali include Sadhana English Medium School, Vidyarthi Vichar English and Marathi Higher Secondary School, Priyadarshani School, Shri Shri Ravishankar Vidya Mandir, Moshi, PCPC Primary School, GSK English School, Smart Kidz Preschool, Kidzee Pradhikaran etc. It also houses some famous colleges and institutions nearby. It includes Modern College of Pharmacy, Abhishek Arts, Commerce, and Science Junior College, Pimpri Chinchwad College of Engineering, Conquest College, Phoenix Junior College among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Chikhali include Gangotri Hospital, Lotus Multispeciality Hospital, Dhanashree Hospital, Aditya Birla Memorial Hospital, Lokmanya Hospital, Mayur Hospital, Icon Hospital, Yashwantrao Chavan Memorial Hospital, Akurdi PCMC Hospital to name a few.
The shopping needs of the residents are catered by malls in Chikhali such as the Diagonal Mall, M-Mart, Premier Plaza Mall,City One Mall, and Central Mall. It also houses retail outlets of national and international brands such as My Jio Store, Raymond Retail Shop, Max Fashion, Amul Retail Outlet, Max, Peter England, D-Mart etc.

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Store selling agencies Chikhali Pune

Store selling agencies Chikhali Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling agencies, Store selling agencies Chikhali, Store selling agencies Chikhali Pune, Chikhali, Pune

Store selling business Viman Nagar Pune | Corporate Marketing | local marketing

Store selling business Viman Nagar Pune

Fulcrum Marketing is a strategic Store selling business Viman Nagar Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Corporate Marketing, local marketing, shop To shop marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling business Viman Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling business Viman Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Viman Nagar Pune

Store selling business Viman Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Viman Nagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling business Viman Nagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling business Viman Nagar Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Viman Nagar ,  Pune

Overview

Viman Nagar is a popular eastern Pune locality and lies approximately kilometres away from the International Airport. This makes it a coveted residential destination for new-age home buyers. The area is also known as an educational hub, Silicon Valley and Bollywood hub.

Viman Nagar is a popular eastern Pune locality and lies approximately kilometres away from the International Airport. This makes it a coveted residential destination for new-age home buyers. The area is also known as an educational hub, Silicon Valley and Bollywood hub.

Connectivity

The Weikfield, Giga Space and Panchsheel Tech Parks are all well connected to Viman Nagar. The area is well connected to Kalyani Nagar, Koregaon Park, Magarpatta and Kharadi. The nearest railway station can be accessed in only 15 minutes from the area, while the popular M G Road lies 12 kms from it. The State Highway 27 also runs through the locality. The Nagar Road is another major connectivity lifeline here.

Real estate
Real estate development has been super fast in Viman Nagar due to infrastructural development and connectivity to major IT Parks. Several reputed developers have come up with big-ticket residential projects in the locality, while property prices have zoomed up by a whopping 20.7% in only six months.

Social infrastructure
The area offers good social infrastructure in the form of educational institutions, hospitals, shopping enters and a bevy of other attractions. Reputed educational institutions in the locality include the iconic Symbiosis International University, Vidhya Niketan High School, Wunderbar Kids International School, Young Legends Preschool, Headstart Preparatory School and many more. Leading hospitals near the area include Pushpak Medical, Jeewan Jyot Hospital and the Jeevan Deep Diabetes and Heart Care Centre.
Popular shopping destinations near Viman Nagar include the Inorbit Mall and Phoenix Marketcity while the Hyatt, Ibis and Estique are also well connected to it. Other attractions in the locality include the Joggers Park, Aga Khan Palace, Fly India Para Motor Club and the Golf Course.

Under the hood
Laced with exotic high-rise buildings and friendly neighbourhoods, residential property in Viman Nagar is the perfect place to set up home. Where sophistication meets humility, property in Viman Nagar offers its residents plenty of amenities and green-living. Educational institutions such as Rosary Jr. College and Symbiosis International school enrich the educational landscape in the area
where sophistication meets simplicity

viman nagar is an integral part of pune and a property for sale in viman nagar has everything you would require. complete with residential areas, restaurants, pubs, schools, temples, and state-of-the-art health facilities, viman nagar is the place for you and your family to stay in. what makes this place even better is the fact that it is just a hop, skip, and jump from the airport and makes your travelling experience smooth. the symbiosis group of schools and universities is also based here, to provide your children world-class education
The Neighbours
a diverse range of people – from warm families to young college-going students
What You Will Find
a pretty happening night life and a five-minute drive to the airport
Living It Up
buying a viman nagar property gives you access to recreational activities, shopping malls, and a peaceful park at every turn
What You Will Not Find
viman nagar properties are not associated with a dull, laidback lifestyle
The Locality Scape
apartments in viman nagar include luxury high-rises and independent homes
Find Joy In
the gazillion things to do, the class and sophistication
A Wonderful Tadka Of People
apartments and 3-bhk flats in viman nagar are occupied by a diverse student community. warm and friendly, it is equally comfortable for senior citizens as well

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Store selling business Viman Nagar Pune

Store selling business Viman Nagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling business, Store selling business Viman Nagar, Store selling business Viman Nagar Pune, Viman Nagar, Pune

Store selling consultant Pimple Saudagar Pune | Marketing | Airports Marketing

Store selling consultant Pimple Saudagar Pune

Fulcrum Marketing is a strategic Store selling consultant Pimple Saudagar Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Marketing, Airports Marketing, Feet On Street marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling consultant Pimple Saudagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling consultant Pimple Saudagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pimple Saudagar Pune

Store selling consultant Pimple Saudagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Pimple Saudagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling consultant Pimple Saudagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling consultant Pimple Saudagar Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Pimple Saudagar ,  Pune

The locality of Pimple Saudagar is located in the urban agglomeration Pimpri Chinchwad in the city of Pune. This place is most popular for being a residential area with adequate commercialisation. There are a lot of apartments, row houses, and independent houses in this locality, accompanied by a friendly neighbourhood. It’s mostly populated with the IT crowd because of its close proximity to Rajiv Gandhi Infotech Park. Pimple Saudagar has Hinjewadi to its west, Aundh to the south, Sangvi to its east, and Pimpri to its north. Its proximity to Hinjewadi makes it an ideal residential choice for the working class people. In the locality, one will typically find good roads, supermarkets, malls, branded stores, restaurants, eating joints, gyms, and so much more! The locality’s atmosphere is very chirpy, with a lot of greenery, making it an ideal place for anyone who prefers a quiet energy in a locality. Plus, as far as kids are concerned, a lot of primary and pre-primary schools are present there, many of which are affiliated to the Maharashtra state board. Several schools in neighbouring areas are also affiliated to national boards of CBSE and ICSE. Families with kids, therefore, would prefer to stay here. Some of the key Residential Projects at Pimple Saudagar are Nisarg Nirman, Shubhashree Woods, Sai Platinum, Silver Mist, Sai Ambience among others.

Connectivity and transit points

Pune Airport is at a distance of just 19 km from Pimple Saudagar. The nearest railway station is the Khadki Railway Station, which is about 7 km from here. The main railway station, Pune Junction is about 13 km away.

Auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) are ideal for covering short distances. Public buses are run by PMPML (Pune Mahanagar Parivahan Mahamandal Limited), and are quite frequent. Although bus fares are really cheap, most people resort to using two-wheelers here.

The main transit points in Pimple Saudagar are Jagtap Dairy, Shivar Garden, Shiv Sai Road, Shiv Mandir, Swaraj Garden, Kate Vasti, Rakshak Chowk, Rajvir Society and Poonam Society. These sub-areas are dotted with bus stops.

Major landmarks
Rainbow Plaza
Kunal Icon
Rakshak Chowk
Govind Garden
Shivar Chowk
Om Datt Raj Mandir
PCMC Garden
Devi Aai Mandir

Factors for growth in the past
Because it was located on the outskirts of the city, Pimple Saudagar was not always in the limelight. It was a village, and under-developed for a long time. The residents were poor peasants and farmers involving themselves in agriculture and wood carving. Public services were not good in these parts either. But thanks to the industrialisation of Pune, the city expanded rapidly in the late 1990s, spreading itself to areas like Pimple Saudagar.
Accessibility to the Mumbai-Pune Expressway via the Katraj-Dehu Bypass Road in 2001, was a major factor responsible for the development that followed in Pimple Saudagar. Later, with the construction of IT parks and other office spaces in Hinjewadi, this locality saw a lot of residential activity with a large influx of property investment. The fact that Pimple Saudagar remained unpolluted and preserved its greenery to a large extent also contributed to its facelift. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, apartments for sale in Pimple Saudagar is still affordable compared to its neighouring localities.

Factors for growth in the future
Anyone looking to buy property in Pune is thinking outskirts these days, mostly because the realty market in the city is nearing saturation. Pimple Saudagar certainly counts as an option for such people. There are plenty of land spaces available here for cheaper rates in comparison to the city. Moreover, the growing residential area in Pimple Saudagar is attracting more and more people to relocate here. A number of developers are expected to initiate new housing projects to suit the size of everyone’s pockets.
Plenty of infrastructure development is also being witnessed in the area. Malls and tall buildings are being constructed, new roads are being built, old roads are being widened, rapid bus transit system is being put into place, and more commercial centres are being established.

Residential trends in Pimple Saudagar
The residential property in Pimple Saudagar is heavily in demand. The vacant land pockets are quickly being filled up with high-rise apartments. New projects and townships are being undertaken. The multi-storeyed apartments in in Pimple Saudagar are now being sold for around Rs 6,600 per sq. ft. on average, and being rented for Rs 14 per sq. ft. Whereas residential houses are available for sale at about Rs 7,900 per sq. ft, one would have to pay around Rs 13 per sq. ft. to take a house on rent.

Major challenges
Though Pimple Saudagar is situated on flat land, and has the Pavana River flowing to its north, which is a major water source, the area is lately facing some water scarcity. Shortage of water has been noticed in many residential areas here, mostly owing to the increasing population.
Since the auto drivers in this area don’t run by the meter and instead charge unreasonable amounts of money, most residents have resorted to buying their own vehicles. This has led to an increase in traffic and pollution in the region.

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Store selling consultant Pimple Saudagar Pune

Store selling consultant Pimple Saudagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling consultant, Store selling consultant Pimple Saudagar, Store selling consultant Pimple Saudagar Pune, Pimple Saudagar, Pune

Store selling agencies Shivajinagar Pune | B To B marketing | BTL marketing

Store selling agencies Shivajinagar Pune

Fulcrum Marketing is a strategic Store selling agencies Shivajinagar Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as B To B marketing, BTL marketing, shopper marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling agencies Shivajinagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling agencies Shivajinagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Shivajinagar Pune

Store selling agencies Shivajinagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Shivajinagar Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling agencies Shivajinagar Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling agencies Shivajinagar Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Shivajinagar ,  Pune

Overview

Shivajinagar is one of the most developed area of Pune. It is located right in the centre of Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC) which is located at Shivajinagar. It is an older inner suburb of Pune. It houses large number of famous institutes of education. Apart from the important administrative building, it has some major commercial area with a number of major companies like Larsen & Toubro and Axis Software also located here. The Old Mumbai-Pune Highway is also located just behind the station. Bopodi, Khadki, Aundh, Pashan, Gokhale Nagar, Deccan Gymkhana, kalyani Nagar, Koregaon are its neighboring localities. Mula River also passing through the locality. Pune Junction railway station is about 3 km via Dr Babasaheb Ambedkar Road. Ganeshkhind Road, FC Road, JM Road, Ghole Roads are its internal roads. Other major roads Senapati Bapat Road, BMCC Road which further links Shivajinagar with SH 114 and NH 60. Shivajinagar has a bus station that connects Pune to different destinations in Maharashtra as well in neighboring states and is well connected to other parts of the city by local PMPML buses. Some of the key residential projects in Shivajinagar are Dwarka Ph-1, Pandit Madhukosh, Lohia Jain Oro Vista, Pandir Mohor, Lagoo Gopalkrupa, Nisarg Rajyog Residency among others.

Connectivity

It enjoy excellent connectivity to Pune International Airport which is situated at a distance of 17.2 km via Lohegaon Road.

Shivajinagar, Khadki, Pune Junction, Ghorpuri are the nearby railway stations to Shivajinagar. Shivajinagar Railway Station is the nearest railway station which is located at a distance of mere 2 km from Pune Railway Station. It links Pune to almost all important cities in Maharashtra.

Shivajinagar is well connected to the city by local PMPML buses. The bus stand near Shivajinagar railway station connects the city to destinations in the state of Maharashtra.

Shivaji Road, JM Road & FC Road, Ambedkar Road, Dehu Road and Mumbai-Pune Old Road are the major roads passing through the localities which further connects it with NH60.

The old Mumbai-Pune national highway begins from Shivajinagar which links Pune Railway Station area via Shivajinagar, Khadki, Pimpri, Chinchwad, and Nigdi and Dehu Road.

Factors for past growth
The bus stand at Shivajinagar connects the city to destinations in the state of Maharashtra. This skywalk has been proposed with the objective of reducing traffic in Shivajinagar and provides a less congested environment for commuting pedestrians.

Its nearness to Pune International Airport, Pune Railway Station, major IT Parks like Lohia Jain IT Park and Pune IT park along with proposed Swargate Skywalk, have been a plus point for Shivajinagar. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, rental demands for 2 BHK flats have get momentum in Shivajinagar.

Infrastructural Development (Social & Physical)
Fergusson College, Deccan Education Society, Marathwada Mitra Mandal’s College’s, College of Engineering, Agricultural College and Shivaji preparatory military school are well known colleges in Pune city.

Shivajinagar houses some good quality hospitals which providing the health care facility to the residents of Shivajinagar are Deccan Multispeciality Hardikar Hospital, Cloudnine Hospital, Department of Hand and Microvascular Hospital, Bapat Hospital and Sancheti Hospital to name a few.

Central Mall, The Pavillion, Kakade Center Port, E Square Mall and City Mall are the major malls in the locality.

Major issues
Traffic congestion is the major issues for the residents of Shivajinagar as this locality is very close to Pune Municipal Corporation, IT Parks, railway and airport, due to its roads are fully crowded even in the day time.

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Store selling agencies Shivajinagar Pune

Store selling agencies Shivajinagar Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling agencies, Store selling agencies Shivajinagar, Store selling agencies Shivajinagar Pune, Shivajinagar, Pune

Store selling Professional Handewadi Pune | Direct Marketing | Park Marketing

Store selling Professional Handewadi Pune

Fulcrum Marketing is a strategic Store selling Professional Handewadi Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Direct Marketing, Park Marketing, Field marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling Professional Handewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling Professional Handewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Handewadi Pune

Store selling Professional Handewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Handewadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling Professional Handewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling Professional Handewadi Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Handewadi ,  Pune

Overview

Handewadi is a small region that comes under the Haveli Taluka in the district of Pune. It is located at a distance of 8 kms from the Pune District Headquarter and 143 kms away from the state capital, Mumbai. The Katraj Bypass Road passes the area and connects it with the Nyati Estate Road.

Handewadi is a small region that comes under the Haveli Taluka in the district of Pune. It is located at a distance of 8 kms from the Pune District Headquarter and 143 kms away from the state capital, Mumbai. The Katraj Bypass Road passes the area and connects it with the Nyati Estate Road.

Connectivity

Local railway stations like Shivaji Nagar and Ghorpuri are at a distance of 8 and 9 kms, respectively. The Pune Junction is located at a distance of 8 kms and the Lohegaon Airport is 16 kms from here. Bus stands in this area are Mayur Vajan Kata, Undri Gaon, Shewalwadi and Ramya Nagari Bhosale Nagar.

Real estate
This area has seen a growth in property prices in the recent past. A standard 2 BHK is available in the price bracket of Rs 25-59 lakh. Having a good connectivity with the Handewadi Road, the Manjri, Saswad Road and the Pisoli and Solapur Road, Handewadi is also an attractive destination for rental properties.

Social infrastructure
Handewadi is equipped with all basic amenities required by the.
Schools closely located to this area are Delhi Public School, RIMS International School & Junior College, KARIS, Vibgyor High School and Sinhgad Nursery School. Hospitals situated in the radius of 5 km are Satyanand Hospital, PBMAS H V Desai Eye Hospital, Shahu Hospital and Universal Medical Agency. Popular clubs like Country Club and Corianthians Resort and Club are situated at a distance of 2.5 km and 5.5 kms, respectively.

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Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Store selling Professional Handewadi Pune

Store selling Professional Handewadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling Professional, Store selling Professional Handewadi, Store selling Professional Handewadi Pune, Handewadi, Pune

Store selling firm Kalewadi Pune | Business To Business marketing | Experiential Marketing

Store selling firm Kalewadi Pune

Fulcrum Marketing is a strategic Store selling firm Kalewadi Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Business To Business marketing, Experiential Marketing, shopper marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling firm Kalewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling firm Kalewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kalewadi Pune

Store selling firm Kalewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kalewadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling firm Kalewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling firm Kalewadi Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Kalewadi ,  Pune

Kalewadi, located in the west is a suburb In Pune Metro City. It is an upcoming area and comes under Pimpri Chinchwad Municipal Corporation. Kalewadi is connected to Pimpri by Pavna bridge, to Chinchwad via Hedgewar Bridge, to Wakad via Kalewadi phata, and to Rahatani. Areas such as Chinchwad Gaon, Vijay Nagar, Talawade, Kalewadi, Datta Nagar and Thergaon surround it. This area need to be more developed in terms of physical and social infrastructure. It is situated off the Pawana River. Kalewadi is surrounded by Chikhali BRTS Road, PCMC Link Road, MG Road, Kalewadi-Rahatani Road. Pune city is situated at a distance of 16.9 km via Aundh Road while Mumbai is about 137 km from Kalewadi via Bangalore- Mumbai Highway. Kalewadi Road and Hedgewar Path are two major internal roads of Kalewadi which further has its access with Aundh-Ravet BRTS Road. Key residential projects in Kalewadi are Kwality Krishna Classic, JM Adi Amma Bliss, Vikaskaran Sunrise Villa, Sonigara Vihar Wing C, Geeta Sai Smarth Apartments among others.

Connectivity :

Kalewadi main Road and Chikhali BRTS Road are the major road which passes through to locality which further connects it to the PCMC Link Road. It has good access to SH67.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 20.4 kms via Mumbai-Pandharpur Road/Old Mumbai Road. Pune Railway Station is also located at a distance of 41 km via old Mumbai-Pune Highway.

Pimpri Railway Station, Chinchwad Railway Station, Akurdi Railway Station and Kasarwadi are its nearby stations. However, Pimpri Railway Station is the nearest station to Kalewadi.

Factors for past growth :
The growing social infrastructure and good transportation facilities of Kalewadi is well-developed as there are several schools and hospitals located in the vicinity can be a sign of good residential investment location in the coming days.

Improved connectivity to Pune Airport along with the technology park have been a plus point for Kalewadi, driving rental demand and providing consistent rental yield. It has close proximity to the Pune IT Park and Software Technology Park Of India. Another reason for it to be considered a good investment option is its connectivity to the PCMC Link Road and Chikhali BRTS Road. Hence, varieties of residential properties for sale has experienced in the recent past.

Infrastructural Development (Social & Physical) :
Dattakala International School, Parvati English Medium School, Om Saint High School, Nirmal Bethany High School, Vithalrao Throat English Medium School, Kalewadi PCMC Primary School, M.M. Secondary School Kalewadi are few quality schools in the locality.

Pyramid Hospital, Lonkar Hospital and Intensive Care and Railway Hospital Daud are the three major hospitals in the locality which providing health care facilities to the resident of Kalewadi.

City One Mall, Central Mall Pimpri-Chinchwad, Transcool Agro Mall and More Retail Shopping Center are some of the malls located in and around kalewadi.

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Store selling firm Kalewadi Pune

Store selling firm Kalewadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling firm, Store selling firm Kalewadi, Store selling firm Kalewadi Pune, Kalewadi, Pune

Store selling Services Bavdhan Pune | Door To Door Marketing | Theater Marketing

Store selling Services Bavdhan Pune

Fulcrum Marketing is a strategic Store selling Services Bavdhan Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Door To Door Marketing, Theater Marketing, Field marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling Services Bavdhan Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling Services Bavdhan Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Bavdhan Pune

Store selling Services Bavdhan Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bavdhan Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling Services Bavdhan Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling Services Bavdhan Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Bavdhan ,  Pune

Overview

Bavdhan is a rapidly developing suburban areas and is located on the western parts of Pune. It is located very close to the industrial zone and the IT Hubs of Pune. The locality is well connected to the other parts of the city of Pune and boasts of good civic amenities. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). Some prominent areas located close to Bavdhan are Bhugaon, Lavale, Kothrud, Warje, Pashan, Sunarwadi, Vadgaon Budruk, Shivane, Nanded, Baner, Aundh among others. The locality is the main-entry from the Mumbai-Bangalore highway to the city and offers easy access to locations such as Paud road, Aundh, Kothrud, Pashan and University. The railway station is only 13.5 km far, while the airport is 25.4 km from the area via Pashan Road. Bavdhan does not lag behind in any type of social facility. Super-specialty hospitals, institutions offering quality education, shopping malls and convenience stores all can be found within the locality. This locality also has natural beauty being surrounded by hills on three sides and the Pashan Lake to its north. A varieties of project from affordable to luxury are available in Bavdhan. There are a lot of reputed builders like the Nyati Group, Kolte-Patil Developers and Pride Group who are working with their different projects in Bavdhan. Key residential projects in Bavdhan are Puraniks Abitante, Kolte Patil Stargaze, Suyog Padmavati Hills, Saniket Sunwinds Residential, Abhinav Pebbles Urbania, Sai Aura Ville among others.

Bavdhan is a rapidly developing suburban areas and is located on the western parts of Pune. It is located very close to the industrial zone and the IT Hubs of Pune. The locality is well connected to the other parts of the city of Pune and boasts of good civic amenities. This locality comes under the jurisdiction of Pune Municipal Corporation (PMC). Some prominent areas located close to Bavdhan are Bhugaon, Lavale, Kothrud, Warje, Pashan, Sunarwadi, Vadgaon Budruk, Shivane, Nanded, Baner, Aundh among others. The locality is the main-entry from the Mumbai-Bangalore highway to the city and offers easy access to locations such as Paud road, Aundh, Kothrud, Pashan and University. The railway station is only 13.5 km far, while the airport is 25.4 km from the area via Pashan Road. Bavdhan does not lag behind in any type of social facility. Super-specialty hospitals, institutions offering quality education, shopping malls and convenience stores all can be found within the locality. This locality also has natural beauty being surrounded by hills on three sides and the Pashan Lake to its north. A varieties of project from affordable to luxury are available in Bavdhan. There are a lot of reputed builders like the Nyati Group, Kolte-Patil Developers and Pride Group who are working with their different projects in Bavdhan. Key residential projects in Bavdhan are Puraniks Abitante, Kolte Patil Stargaze, Suyog Padmavati Hills, Saniket Sunwinds Residential, Abhinav Pebbles Urbania, Sai Aura Ville among others.

Connectivity

It has excellent connectivity to Pune International Airport which located at a distance of 25.4 km via Pashan Road.

A frequent bus service by PMPML and MSRTC makes it easier for the people to go to the central parts of Pune.

There are a few major roads which run through the area, namely The Satara Road, The Mumbai-Bangalore Highway, The Paud Road and The Pune Bypass Road.

Dapodi, Khadki, Shivajinagar, Pune Junction are its nearby railway stations. However, Pune junction is the nearest and major railway station to Bavdhan, located at a distance of 13.5 km via Pashan Road. Its proximity to Hinjewadi IT Park. Professional working at the IT Park are looking for a home closer to their work location. Other IT parks and companies are also located around the area.

Factors for past growth
Its proximity to IT destinations in Pune and easy access to well-developed manufacturing and automotive have done the trick for the locality, fueling the demand for luxury housing and catering to numerous high-end clients in the area. Professional working at the IT Park are looking for a home closer to their work location. As a result, locality has seen huge growth in terms of properties for sale in Bavdhan.

Factors for future growth
Another important reason for Bavdhan’s growing real estate market is its proximity to Hinjewadi IT Park. Professional working at the IT Park are looking for a home closer to their work location. Other IT parks and companies are also located around the area. These generate more employment opportunities and also foster the growth of infrastructure in the city.

Employment hubs near Bavdhan
Sharda Centre – 3 km
The ICC Towers and the Maratha Chambers of Commerce and Industry – approximately 5 km
Nanospace IT Park – approximately 6 km
RMZ Westend – approximately 10 km

Infra development (Social & Physical)
Bavdhan offers very good social infrastructure to its residents. Some of the reputed schools in Bavdhan include Hello Kids Campus, Little Elly, Bavdhan English Medium Primary School, Daffodil, Tree House, Shanti Juniors Preschool, Kidzee, Candid Nursery School among others. It also houses some well-known colleges in its vicinity. These are Suryadatta College of Management, Maharashtra Institute of Technology, MKSSS’s Cummins College of Engineering for women, College of Engineering Pune, Unity College etc.

Healthcare facilities are also good in the locality. Some of the leading hospitals in Bavdhan are Bavdhan Medicare Centre, Sahyadri Hospital, City Hospital, Deenanath Mangeshkar Hospital & Research Centre, Sushrut Hospital, Shashwat Hospital among others.

The shopping needs of the residents are catered by Aditya Shagun Mall, Vishal Shopping Complex, Bagfull Mart, The Pavillion Mall, City Mall etc. It also houses retail outlets of national and international brands such as Guruprasad Retail Outlet, More, Jockey, Style on Pune, My Jio Store, Chroma etc.

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Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Store selling Services Bavdhan Pune

Store selling Services Bavdhan Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling Services, Store selling Services Bavdhan, Store selling Services Bavdhan Pune, Bavdhan, Pune

Store selling Agent Revenue Colony Pune | shopper marketing | Interactive marketing

Store selling Agent Revenue Colony Pune

Fulcrum Marketing is a strategic Store selling Agent Revenue Colony Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as shopper marketing, Interactive marketing, Shopping Centre Marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling Agent Revenue Colony Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling Agent Revenue Colony Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Revenue Colony Pune

Store selling Agent Revenue Colony Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Revenue Colony Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling Agent Revenue Colony Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling Agent Revenue Colony Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Revenue Colony ,  Pune

Revenue Colony, situated in the centre of Pune city is an upcoming locality. It comes under the jurisdiction of Pune Municipal Corporation (PMC). AH 114 is passing through the locality which further links the locality with Mumbai Highway or NH 60. There are some prominent localities situated close to Revenue Colony are Shivaji Nagar, Model Colony, Ganeshwadi, Deccan Gymkhana, Raviwar Peth, Budhwar Peth, PMC Colony, Modi Colony, Gokhale Nagar among others. It is well connected to the other parts of the city via roads, rails, and National Highway. The area is home to many central, state and local government offices as well as educational establishments. It has close proximity to Pune which is located about 2.7 km via Omkareshwar Path while Mumbai is about 147 km via Bengaluru-Mumbai Highway. The presence of Banks, ATM’s, Schools, Hospitals and retail stores etc. at a stone throw away distance makes Revenue Colony a self-sustained locality. Some of the key residential projects in Revenue Colony are Nisarg Rajyog Residency, Tara 55 Sukhniwas, Samrat Green Republic, Nisarg Vatika, Sai Sanskar Residency, Panchavati Nest among others.

Connectivity

The locality of Revenue Colony is surrounded by FC Road, Ganeshkhind Road, Modern Engineering College Road, and AH 114. It is well connected to the other parts of the city via road, rail and National Highway.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 18 kms via Lohegaon Road/Pune Nagar Road/Samrat Ashok Road.

Shivajinagar, Pune Junction, Khadki and Ghorpadi are the nearby railway stations. However, Shivajinagar is the nearest railway station to Revenue Colony located at a distance of 800 mtrs via Ganeshkhind Road and Gharpure Lane. Pune Junction is the another important railway station from where one can avail the facilities of interstate trains.

Employment hubs near Revenue Colony
Pune IT Park
Nano Space IT Park
Thube Park
Software Technology Parks of India
Commerzone IT Park
Teerth Technospace

Factors for past growth
Its proximity to Pune International Airport, Pune Junction along with major technology parks such as Pune IT Park, Commerzone IT Park, Teerth Technospace, Nano Space IT Park, and Software Technology Parks of India, have been a plus point for Revenue Colony, has also increased employment opportunities, aided development and boosted real estate development in this region. As a result, the region has seen considerable rental demands for 1 BHK apartments for rent in Revenue Colony.

Infrastructural Development (Social & Physical)
Revenue Colony offers best in class infrastructure to its residents. Pune Police Public School, Bharat English School, Modern High School, Arrista School of Finesse, St. Francis High School, AISSMS Shri Shivaji Preparatory Military School and Samvit School of Infrastructure Business are some of the prominent educational institutions in the locality. It also houses some good colleges and educational institutions nearby. These are Pragnya College, Modern College of Arts, Science & Commerce, Modern College of Education for Ladies, P.E.S. Modern College of Engineering, Yashwantrao Chavan Maharashtra Open University, Sancheti College of Physiotherapy to name a few.
Healthcare facilities are also good in the locality. Deccan Multispeciality Hardikar Hospital, Dr. Shailesh Puntambekar, Tembe Hospital, National Institute of Ophthalmology, Deendayal Memorial Hospital, Sancheti Hospital, Department of Hand and Microvascular Reconstructive Surgery are the renowned hospital which provides the health care facility to the residents of Revenue Colony.
Shopping needs of the people are catered by nearby malls. The Pavillion, R Deccan Mall, E Square Mall, S MAll and Pune Central mall are few malls in and around the locality which serves the daily needs of the residents of Revenue Colony. It also houses retail outlets of famous national and international brands like Shoppers Stop, My Jio Store, Louis Philippe, Arvind Fashion among others.

Store selling Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
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Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad
Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta
Marketing Company in Hadapsar
Marketing Company in Balewadi
 

Store selling Agent Revenue Colony Pune

Store selling Agent Revenue Colony Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Store selling, Store selling Agent, Store selling Agent Revenue Colony, Store selling Agent Revenue Colony Pune, Revenue Colony, Pune

Store selling agent Ambegaon Budruk Pune | rural marketing | multiplexes Marketing

Store selling agent Ambegaon Budruk Pune

Fulcrum Marketing is a strategic Store selling agent Ambegaon Budruk Pune. Our team of marketing consultants also specialise in marketing planning and Store selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Store selling strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Sales and Marketing for Small Business
The skills to grow your business

A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.

Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:

assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.

1. Discover

Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:

2. Develop

Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:

3. Deliver

Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as rural marketing, multiplexes Marketing, Fieldwork marketing , Store selling and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.

 

communication and Store selling management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Store selling method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Store selling
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Store selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Store selling agent Ambegaon Budruk Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Store selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Store selling agent Ambegaon Budruk Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Ambegaon Budruk Pune

Store selling agent Ambegaon Budruk Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Ambegaon Budruk Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Store selling 

Store selling agent Ambegaon Budruk Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Store selling | Store selling agent Ambegaon Budruk Pune

Learning Point 

B2B SALES STRATEGIES

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.

B2B sales strategy

A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.

There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:

Identifying Your Target Market

It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.

Selecting a Sales Methodology

There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.

Knowing Your Competition

It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.

Perform Research

Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.

Analysing Sales Data

Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.

Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.

Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.

Ambegaon Budruk ,  Pune

Ambegaon Budruk was just another village on the outskirts of Pune’s city limits until 1999, when it became one of the few villages to be incorporated within the Pune municipal limits. Ambegaon Budruk and Ambegaon Budruk Khurd both have been merged into Pune Municipal Corporation Limit (PMC). It is a rapidly growing area located towards the south of Pune. The area is surrounded by Velhe Taluka in the west, Pune Taluka in the north, Purandar Taluka in the east and Pimpri Chinchwad Taluka in the south. Some of the prominent localities situated close to it are Vetal Nagar, Duttanagar, Telco Company, Shani Nagar, Janki Nagar, Khedekar Nagar, Dhankawadi, Talegaon Dabhade, Saswad and Pimpri Chinchwad. It is around 12 km from the Pune Railway Station, and 21.4 km away from Pune International Airport. However, all the developments has taken place in the Ambegaon Budruk area due to its proximity to the Bengaluru-Mumbai Bypass. Hence, developers and builders from Pune and Mumbai have strategically built large residential complexes from simple to luxury. Property price appreciation has been significant at Ambegaon Budruk as compared to many other locations, varying according to the exact location, developer’s profile and amenities offered in the project. The current property pricing here is Rs. 5200 per sqft and onwards. Essential needs for a modern lifestyle in Ambegaon Budruk are fulfilled through the presence of a well-developed social infrastructure. IT hubs of Magarpatta, Kalyani Nagar and Kharadi are situated within 15 to 20 km distance from Ambegaon Budruk. Some of the Key residential projects in Ambegaon Budruk are Mittal Sun Gloria, Windsor County Phase II, Tara Westbrook, Gurukrupa Primerose, Nirman Aura among others.

Connectivity

The locality of Ambegaon Budruk is linked with major transport corridor Mumbai-Bangalore Highway and some arterial roads such as Jambhulwadi Road and Ambegaon Budruk Road.

There is an extensive bus service running through the Ambegaon Budruk Bus Stand. PMPML buses are also available from the locality which connect Ambegaon Budruk Budruk to the other parts of the Pune City.

Locality enjoys excellent connectivity to Pune International Airport which is situated at a distance of 21.4 km can be travelled within 1 hour via Phule Nagar-Akluj Road.
There is no railway station near to Ambegaon Budruk Budruk in less than 10 km. How ever, Pune Jn Railway Station is major railway station 11 km near to Ambegaon Budruk Budruk.

Factors for past growth
Situated in southern Pune, Ambegaon Budruk is near to the airport and has become a preferred alternative location for many IT professionals working in Hinjewadi and for those buyers who seek high-end suburban lifestyle yet not far from the city. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, it has given rise to properties for sale in Ambegaon Budruk.
Availability of land parcels in Ambegaon Budruk amidst the vast greenery has attracted developers and buyers. Luxury houses are popular among the property types and buyers prefer the location for the serenity and convenience it offers.

Factors for future growth
Connectivity to Pune International Airport along with major IT Hubs such as Magarpatta, Hinjewadi, Kalyani Nagar and Kharadi It Park have been a plus point for Ambegaon Budruk Budruk driving rental demand and providing consistent rental yield.

Infra Development (Social & Physical)
Wakad offers very good social infrastructure to its residents. Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Budruk Budruk are Deenanath Mangeshkar around 30 min by road, Bharti hospital within 5 minutes, Rao hospital within 10 min, Sahyadri within 15 min to name a few.
Some of the reputed schools and colleges in Ambegaon Budruk Budruk include the Saraswati English Medium School, Sun Bright School, Sarhad School, Oasis School Of Management Studies, Aaryans World School, Rose Petals Pre Primary School, and Abhinav Education Society’s English Medium School among others. It also houses some good colleges nearby. These are College of Computer Science, Jaikranti College, Bharati Vidyapeeth Deemed University, Bharati Vidyapeeth Homeopathic College, Pune Institute of Computer Technology, Abhinav Education Society’s Law College among few.
Nmart Retail Mall, CRU Mall, Nucleus Mall, Mega Mart and Arvind Lifestyle Brands Limited are some of the nearby malls to Ambegaon Budruk Budruk. It also houses retail outlets of national and international brands such as Balaji Retail Outlets, Bata Retail Outlet, Balaji Retail Outlet, Arvind Lifestyle, My Jio Store, Jio Digital Life etc.

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Store selling agent Ambegaon Budruk Pune

Store selling agent Ambegaon Budruk Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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