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Developing an Annual Marketing Plan and Marketing Strategy | Sales promotion strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Street Guerilla marketing Service Provider Agency Dhanori Pune

Fulcrum Marketing is a strategic Street Guerilla marketing Service Provider Agency Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and Street Guerilla marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Street Guerilla marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Street Guerilla marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Street Guerilla marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Street Guerilla marketing Service Provider Agency Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Street Guerilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Street Guerilla marketing Service Provider Agency Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Dhanori Pune

Street Guerilla marketing Service Provider Agency Dhanori Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Dhanori Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Street Guerilla marketing 

Street Guerilla marketing Service Provider Agency Dhanori Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Street Guerilla marketing | Street Guerilla marketing Service Provider Agency Dhanori Pune

Dhanori ,  Pune

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.
Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.
Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.
Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park
Pune IT Park
Teerth Technospace
Weikfield IT iNFO Park
Software Technology Park Of India
EON IT Park
Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.
Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

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Street Guerilla marketing Service Provider Agency Dhanori Pune

Street Guerilla marketing Service Provider Agency Dhanori Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Street Guerilla marketing, Street Guerilla marketing Service Provider Agency, Street Guerilla marketing Service Provider Agency Dhanori, Street Guerilla marketing Service Provider Agency Dhanori Pune, Dhanori, Pune

h2h marketing Service Provider Agency | general trade marketing Plan in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, h2h marketing Service Provider Agency | general trade marketing Plan in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Customize Your Loyalty Program For Your Specific Customers

Article Highlights:

  • Loyalty looks different for automakers, since those customers typically make purchases once every few years.
  • When customers see a luxury product is on sale, they often assume it’s fake.
  • Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

Automakers, for example, only see customers when it’s time to renew a lease, while luxury retailers are tasked with finding marketing solutions without devaluing their products. Brands facing these conditions may assume that loyalty programs aren’t for them, but these misconceptions can be dispelled with customized solutions that companies with low margins, irregular purchases, and extravagant lines can adopt.

Auto: Loyalty With Irregular Purchases

While big-box retailers often see customers several times a month, loyalty looks different for automakers, since those customers typically make purchases once every few years. While the buy-one-get-one model doesn’t apply here, automakers can engage loyal customers through exclusive memberships, granting them access to the latest industry news and auto-related services.

Eager to reimagine the relationship between automaker and consumer, Ford is gearing up to launch its FordPass service this spring. FordPass operates like a concierge service for Ford owners and non-owners alike, granting members 24/7 access to representatives who can reserve parking and access car- and ride-sharing services, streamlining travel logistics.

As part of its push toward more comprehensive offerings, Ford is developing a virtual wallet that can be used for these services. Users can also earn rewards points for doing everything from signing up for FordPass to leveraging its individual component features. By offering these valuable auxiliary features, Ford remains top of mind among new and long-term customers, making it easier to engage shoppers when they’re ready for a new set of wheels.

Luxury: Loyalty While Maintaining Value

Quality aside, high-end products are set apart from other marketplace offerings by their name–and price. Loyalty is challenging for these retailers because consumers are willing and sometimes eager to pay for the exclusivity of a name brand.

Offering a 20% discount off a Louis Vuitton bag discounts its value; in fact, when customers see a luxury product is on sale, they often assume it’s fake. However, attempting to garner customer love with discounts isn’t a sustainable model for fostering authentic consumer relationships and long-term loyalty.

Luxury shoppers in particular crave access and exclusivity, so loyalty should come in the form of special previews or private in-store events or contests. One idea is to invite fans to upload selfies with their purchases to Instagram with branded hashtags for a chance to be featured on the company’s account.

Last March, in a creative twist, Christian Louboutin invited followers to download and print tribal-themed finger puppets and upload their creations to Instagram with the hashtag #Tribaloubi for a chance to be featured on the brand’s social channels. In addition to this campaign, Louboutin regularly shares pictures of fans with its productions. Sharing these images shows an appreciation for customers, bolstering both social engagement and brand loyalty.

Price Savers: Loyalty And Low Margins

On the opposite end of the spectrum, many big-box retailers pride themselves on offering shoppers the lowest prices in market. Under those circumstances, an additional discount wouldn’t make sense for consumers already expecting the cheapest offer (and may even cut into an already thin profit margin).

In lieu of a traditional loyalty program, Walmart rolled out its Savings Catcher app, encouraging customers to scan their receipts to compare Walmart’s prices against its competitors. If a shopper spent $300 on a TV in Walmart but the same model is on sale elsewhere for $275, Savings Catcher makes up the difference in the form of a $25 Walmart gift card. Such an initiative ties back to who Walmart is as a brand–an advocate of everyday low pricing–and demonstrates its determination to offer fans only the best prices.

Long-Tail Loyalty: Brands Breaking The Mold

While countless brands reward fans for checking into stores, using branded hashtags, and making purchases, others are looking to break the mold, steering away from traditional programs with creative alternatives.

Back in December, Taco Bell rolled out Explore, a loyalty game that sits within its app and rewards users for sharing experiences that have nothing to do with Taco Bell. Rather than rewarding users for promoting its brand, Taco Bell credits fans who enjoy life’s small moments, like hanging out with friends or attending a concert put on by a favorite band, tying back to their mission to “Live Mas.”

Users who share content on various social sharing sites can unlock puzzle pieces, as do those who order using the app. Participants who complete the first puzzle get a free Freeze drink, while those who complete additional puzzles can receive an assortment of prizes, including $100 gift cards, a reserved booth at a Taco Bell restaurant, or a trip to Taco Bell’s California headquarters. Since Explore is based in Taco Bell’s app, it’s seen an uptick of mobile orders since the game’s release, with more consumers coming back into the app than ever before.

Loyalty On A Budget

With big-name brands like Ford, Walmart, and Taco Bell getting in on the loyalty game, many smaller brands assume these programs aren’t for them because they can’t afford the same big budgets. Instead of breaking the bank, smaller brands should consider creating chance-to-win campaigns in which spending can be pre-set and wrap them in loyalty or gamification mechanics so that they don’t feel like they are doing a sweepstakes.

It’s important to remember that great programs take time to build up. Loyalty works best when brands approach with a crawl-walk-run mindset. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

No matter what type of solution you decide to choose, keep in mind that loyalty programs are a living, breathing, evolving initiative. You’ll find value in testing efforts, learning from them, and continuing on. Brands that incorporate loyalty throughout every stage of the path to purchase can successfully reach customers across their journeys and create relationships that are truly memorable.

 

h2h marketing Service Provider Agency | general trade marketing Plan in pune

 

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Street Guerilla Marketing Service Provider Agency in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Street Guerilla Marketing Service Provider Agency in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Street Guerilla Marketing Service Provider Agency in navi mumbai

How to Become a Successful Woman Entrepreneur

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

 What are some of the challenges women face as small business owners?

They face all of the same challenges as men who own businesses, plus some additional ones, including challenges related to getting their businesses funded and finding mentors and role models. As a journalist on women’s entrepreneurship, I have often heard from female business owners, “I didn’t know there were women out there just like me.”

What are some myths about women business owners?

I think one of the biggest is that women aren’t interested in growing their businesses. That is definitely not what I’ve found in my conversations with women business owners across industries. They are very interested in building businesses that have an impact on the world, and to do that they know they need to grow. And the belief that women don’t have the educational and professional backgrounds to found and run tech companies, which may have been true back in the 70s, but isn’t the case now in 2010. I think it’s a major myth that women don’t help each other in business.

What are some of the ways women sabotage themselves as business owners?

 Not sure how to answer this since I don’t know that there are gender-specific ways that women (or men) sabotage themselves. I do know that many entrepreneurs (male and female) have to struggle to overcome the urge to do everything themselves.

 Why are Venture Capitalists (VCs) less likely to fund women?

 I agree with something said by one of my interview subjects, Cindy Padnos of Illuminate Ventures. She said, “It’s not about a bunch of evil-minded men.” Rather, a lot of it has to do the tendency of people who are similar — whether it’s in terms of race, sex, schools attended, etc. — to feel more comfortable with others like them. It also has to do with “pattern recognition,” which essentially relates to the mental shortcuts investors take to determine whether a venture will succeed. If the last 10 successful companies were founded by nerdy white guys who went to Stanford, that’s what investors will be looking for when assessing a company’s chances of success.

What challenges face women venture capitals who would like to fund women?

 Until women reach critical mass in Venture Capital firms, they are going to be understandably reluctant go out on a limb to continually recommend that their firms fund women. They may (justifiably) fear appearing biased if they do so, which says a lot about what we consider “normal.” After all, no one would ever say, “We can’t fund this guy because we just funded 3 white guys just like him.” And yet, you can envision people protesting that they had just funded a woman, and had therefore somehow met their “quota.”

Many women do not support other women in business, what are the ways this can be combated?

 This is something you often hear, but I’ve never seen real evidence of it, either in my life or in the lives of the women I write about. I think this is the kind of thinking some people in the media like to promote, which is what prompted me to write my She Owns It post, “Women Don’t Help Each Other?” [http://boss.blogs.nytimes.com/2010/06/11/women-dont-help-each-other/] [short link: http://nyti.ms/cBv3Wv] In my blog, I have covered woman after woman who has made it a priority to help other women.

 Is it a good idea to niche a business targeting women customers?

 The answer depends on the business. The most crucial thing is to know your customers VERY well. If they’re women, by all means target them.

 So many women juggle kids, hubby and their business, do you have some tips on doing this well?

I think it’s about doing work you absolutely love. When you love your work, you find time for it no matter what. You don’t typically hear people who are passionate about their work complaining that they have no time. I recommend the book 168 Hours: You have more time than you think (http://www.my168hours.com/blog/). Among the people the author writes about is Teresa Daytner, a mother of six who founded and runs a $3.5 million construction company. She knows what’s important and doesn’t waste time on what isn’t. I also think that women who find themselves bearing a disproportionate share of childcare and household duties need to ask themselves why they continue to do that, and why they don’t expect more of their partner (if they have one).

 Often women are accused of making emotional decisions and not business decisions? What are your thoughts?

 Well, that kind of general accusation seems pretty silly. I guess one’s response would have to depend on who’s making the accusation and what you want or need from them as a business owner. On a related subject, I think that women are increasingly being recognized for their leadership skills. I read a recent study on the qualities of women as leaders. The study found: women leaders are more persuasive than their male counterparts; When feeling the sting of rejection, women leaders learn from adversity and carry on with an “I’ll show you” attitude; women leaders demonstrate an inclusive, team-building leadership style of problem solving and decision making, and women leaders are more likely to ignore rules and take risks. Link: http://bit.ly/a9NfiV.

 Can you give any advice for women working with their spouses in business?

Adriana Gardella: That’s a tough one–and also a subject I plan to cover in an upcoming post! So, I’d love to get back to you on this one. I think as with any business partner, having a clear division of labor is important, and a crystal clear agreement as to what happens to the business if you wind up being one of the many couples to divorce. As I start to research this topic, I am learning that VCs don’t like to fund couples partly because of that risk. In fact, they even prefer to fund women!

 

What kinds of things should women business owners be reading to stay sharp in business?

That answer will be industry-specific. I don’t think there’s anything unique to women that they should read. The important thing is to be up on all trends and developments in your field, subscribing to relevant industry/trade publications online and off to keep current

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

retail Marketing, Street Guerilla Marketing Service Provider Agency, Street Guerilla Marketing Service Provider Agency, Street Guerilla Marketing Service Provider Agency in pune, B To B Advertising, BTL sales Experiential, housing society Activity, BTL advertising activation, school advertising activation, housing society advertising activation, Mall advertising activation, Street Guerilla Marketing Service Provider Agency in navi mumbai

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Street Guerilla Marketing Service Provider Agency in navi mumbai

Marketing and Sales companies Street Guerilla Marketing Service Provider Agency in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How to Become a Successful Woman Entrepreneur

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

 What are some of the challenges women face as small business owners?

They face all of the same challenges as men who own businesses, plus some additional ones, including challenges related to getting their businesses funded and finding mentors and role models. As a journalist on women’s entrepreneurship, I have often heard from female business owners, “I didn’t know there were women out there just like me.”

What are some myths about women business owners?

I think one of the biggest is that women aren’t interested in growing their businesses. That is definitely not what I’ve found in my conversations with women business owners across industries. They are very interested in building businesses that have an impact on the world, and to do that they know they need to grow. And the belief that women don’t have the educational and professional backgrounds to found and run tech companies, which may have been true back in the 70s, but isn’t the case now in 2010. I think it’s a major myth that women don’t help each other in business.

What are some of the ways women sabotage themselves as business owners?

 Not sure how to answer this since I don’t know that there are gender-specific ways that women (or men) sabotage themselves. I do know that many entrepreneurs (male and female) have to struggle to overcome the urge to do everything themselves.

 Why are Venture Capitalists (VCs) less likely to fund women?

 I agree with something said by one of my interview subjects, Cindy Padnos of Illuminate Ventures. She said, “It’s not about a bunch of evil-minded men.” Rather, a lot of it has to do the tendency of people who are similar — whether it’s in terms of race, sex, schools attended, etc. — to feel more comfortable with others like them. It also has to do with “pattern recognition,” which essentially relates to the mental shortcuts investors take to determine whether a venture will succeed. If the last 10 successful companies were founded by nerdy white guys who went to Stanford, that’s what investors will be looking for when assessing a company’s chances of success.

What challenges face women venture capitals who would like to fund women?

 Until women reach critical mass in Venture Capital firms, they are going to be understandably reluctant go out on a limb to continually recommend that their firms fund women. They may (justifiably) fear appearing biased if they do so, which says a lot about what we consider “normal.” After all, no one would ever say, “We can’t fund this guy because we just funded 3 white guys just like him.” And yet, you can envision people protesting that they had just funded a woman, and had therefore somehow met their “quota.”

Many women do not support other women in business, what are the ways this can be combated?

 This is something you often hear, but I’ve never seen real evidence of it, either in my life or in the lives of the women I write about. I think this is the kind of thinking some people in the media like to promote, which is what prompted me to write my She Owns It post, “Women Don’t Help Each Other?” [http://boss.blogs.nytimes.com/2010/06/11/women-dont-help-each-other/] [short link: http://nyti.ms/cBv3Wv] In my blog, I have covered woman after woman who has made it a priority to help other women.

 Is it a good idea to niche a business targeting women customers?

 The answer depends on the business. The most crucial thing is to know your customers VERY well. If they’re women, by all means target them.

 So many women juggle kids, hubby and their business, do you have some tips on doing this well?

I think it’s about doing work you absolutely love. When you love your work, you find time for it no matter what. You don’t typically hear people who are passionate about their work complaining that they have no time. I recommend the book 168 Hours: You have more time than you think (http://www.my168hours.com/blog/). Among the people the author writes about is Teresa Daytner, a mother of six who founded and runs a $3.5 million construction company. She knows what’s important and doesn’t waste time on what isn’t. I also think that women who find themselves bearing a disproportionate share of childcare and household duties need to ask themselves why they continue to do that, and why they don’t expect more of their partner (if they have one).

 Often women are accused of making emotional decisions and not business decisions? What are your thoughts?

 Well, that kind of general accusation seems pretty silly. I guess one’s response would have to depend on who’s making the accusation and what you want or need from them as a business owner. On a related subject, I think that women are increasingly being recognized for their leadership skills. I read a recent study on the qualities of women as leaders. The study found: women leaders are more persuasive than their male counterparts; When feeling the sting of rejection, women leaders learn from adversity and carry on with an “I’ll show you” attitude; women leaders demonstrate an inclusive, team-building leadership style of problem solving and decision making, and women leaders are more likely to ignore rules and take risks. Link: http://bit.ly/a9NfiV.

 Can you give any advice for women working with their spouses in business?

Adriana Gardella: That’s a tough one–and also a subject I plan to cover in an upcoming post! So, I’d love to get back to you on this one. I think as with any business partner, having a clear division of labor is important, and a crystal clear agreement as to what happens to the business if you wind up being one of the many couples to divorce. As I start to research this topic, I am learning that VCs don’t like to fund couples partly because of that risk. In fact, they even prefer to fund women!

 

What kinds of things should women business owners be reading to stay sharp in business?

That answer will be industry-specific. I don’t think there’s anything unique to women that they should read. The important thing is to be up on all trends and developments in your field, subscribing to relevant industry/trade publications online and off to keep current

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Street Guerilla Marketing Service Provider Agency in navi mumbai

 

retail Marketing, Street Guerilla Marketing Service Provider Agency, B To B Advertising, Street Guerilla Marketing Service Provider Agency in pune, BTL sales Experiential, housing society Activity, BTL advertising activation, school advertising activation, housing society advertising activation, Mall advertising activation,

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