Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic Feet On Street marketing business Swargate Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
communication and Feet On Street marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Feet On Street marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Feet On Street marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Feet On Street marketing business Swargate Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
Feet On Street marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Feet On Street marketing business Swargate Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Feet On Street marketing | Feet On Street marketing business Swargate Pune
Swargate , Pune
Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.
Connectivity
Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses.
Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune.
The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road. It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.
Factors for past growth Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.
Employment hubs near Swargate Thube Park Navale IT Park The Cerebrum IT Park B3 Pune IT Park Nano Space IT Park Weikfield IT iNFO Park
Infrastructural Development (Social & Physical) Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hildas High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity. Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few. Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.
Feet On Street marketing, Feet On Street marketing business, Feet On Street marketing business Swargate, Feet On Street marketing business Swargate Pune
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
Fulcrum Marketing is a strategic On ground marketing agencies Swargate Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
communication and On ground marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the On ground marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a On ground marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , On ground marketing agencies Swargate Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.
Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.
On ground marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and On ground marketing agencies Swargate Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
On ground marketing | On ground marketing agencies Swargate Pune
Swargate , Pune
Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.
Connectivity
Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses.
Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune.
The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road. It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.
Factors for past growth Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.
Employment hubs near Swargate Thube Park Navale IT Park The Cerebrum IT Park B2 Pune IT Park Nano Space IT Park Weikfield IT iNFO Park
Infrastructural Development (Social & Physical) Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hildas High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity. Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few. Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.
WE AVE MASTERED THE TRADITIONAL WAYOF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.
We Promote your App
android mobile application Display Hoardings
Increase your app downloads and sales with app marketing services from Fulcrum
Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our android mobile app Vehicle branding Plan and android mobile application Display Hoardings Plan in Swargate, Pune. These qualities are why our clients work with us and continue to come back to us time and again.
The Fulcrum Agency is the fastest-growing, android mobile application Display Hoardings Plan in Swargate Pune.
We’re a android mobile application Display Hoardings Plan in Swargate Pune , Advertising agency that combines passion and insights and translates them into creative ideas built around strategic media buying. Our creative campaigns have the power to influence and persuade people. A brand with a purpose can change the way people feel or act, and we have the ability to give that purpose to your brand through our engaging campaigns.
Our team of fearlessly creative thinkers turns big ideas into expertly executed campaigns. And our experience across some of the most demanding industries – ensures the latest key insights are at our fingertips.
It’s how people like to hear things, experience things and express things. Simply. Powerfully. Memorably.
CORE VALUES
Not every brand wants or needs to be a leader. For those that do – whether they’re already on top or they’re looking for help to get there – The Fulcrum Agency offers a proven approach to Brand Elevation.
Creative provides consulting and workshops on Brand Elevation Strategy to help companies solve brand problems and compete at a higher level.
GET IT
We question. We are forward looking. We reach farther to elevate our clients’ brands.
GET IT DONE RIGHT
We sweat the details. We work efficiently and accurately. We inspire confidence in our clients and each other…and we are all accountable.
HAVE FUN GETTING IT DONE
We work together. We’re part of a safe, inspirational place where great ideas can come alive.
What we will actually do for your brand depends on your unique challenges and business goals. But we’re guessing it will be one or more (or all) of our omni-channel capabilities, such as:
DIRECT MARKETING
PRINT ADVERTISING
OUTDOOR ADVERTISING
BTL ADVERTISING
BILLBOARD ADVERTISING
DIGITAL DISPLAYS
BRAND IDENTITY
RADIO ADVERTISING
TELEVISION ADVERTISING
MARKETING COLLATERAL
PROMOTIONAL MATERIALS
TRADE SHOW DISPLAYS
MULTI-PLATFORM CAMPAIGNS
ARE YOU STRUGGLING WITH YOUR MARKETING?
We Want to Hear About it
Please, let us know your name, email address, your website domain and a short briefing on what field you are looking for digital marketing solutions.
Direct Marketing has its own special advantage, particularly since door to door marketing has now become oversaturated with certain target personas. By producing memorable items that have to pass through your potential customer’s hands, we deliver on-brand messages that are tailored to each client’s business goals.
By carefully targeting prospects with offers or promotional material, we know what it takes to make customers read your direct mail, rather than tossing it away.
We put our award-winning creative and copywriting to work to create mail pieces that will get your company’s name in the hands of mumbai, and national customers who want to hear about your latest products and services.
PRINT ADVERTISING
While print advertising isn’t what it used to be, it endures as a very viable part of many well-developed marketing campaigns. With so many added benefits, it can be one of the most powerful mediums for getting your message across to the right target persona.
By handpicking magazines and newspapers for niche audiences and creating engaging ads for your brand, we will provide tons of exposure in the New Jersey, in select markets, or nationally based on your geographic reach.
android mobile app Vehicle branding
At Fulcrum, located right at home in Pune, Mumbai, we have extensive experience in the planning and buying of print media. We know that trustworthy print advertising generates commercial results and we work creatively and passionately to design ads that promote your business.
RADIO ADVERTISING
A proven form of effective advertising, radio advertising puts your message in front of thousands of captivated mumbai & national listeners.
We strategically place your message during peak listening hours, so ROI increases dramatically. We work closely with our clients from inception to completion to ensure that each and every message is on-brand and stands out from the pack.
A great message, an impactful radio spot and a well-defined strategy is all you need to drive sales with radio advertising. Let us get you the spot and create the message so that you don’t have to.
OUTDOOR ADVERTISING
Outdoor advertising is one of the only remaining public and shared experiences for customers. If done well and placed right, it can be a powerful tool. At our outdoor advertising agency, we help boost brands by inspiring and motivating people through powerful out-of-home campaigns.
There’s almost nothing we can’t do. From billboards and digital screens to bus shelters and shopping malls, our vast portfolio and relationship network gives your brand the ability to reach your target market where they spend the most time.
TELEVISION ADVERTISING
The business of marketing revolves around storytelling. Despite the strength of the internet, Television remains one of the strongest mediums in Households to effectively deliver these stories. We have extensive experience in the planning and buying of television media to get your business in front of your target persona.
TV advertising has the unique ability to reach a very large audience in a short amount of time. Combine this with strong, targeted creative and you have the recipe for a successful advertising effort both locally across the Metro area, and nationally across the India.
BILLBOARD ADVERTISING
A prominent type of outdoor advertising, billboard advertising is an effective way to get your brand in front of potential customers.
Our award-winning advertising agency creates outstanding billboards for our clients, while our media buying team ensures they receive the best deals on placement.
We’ll help you reach your target market with these ads and make them a prime opportunity for your business to be heard…er…seen. Although, with some new geo-fencing technologies even that is possible!
DIGITAL DISPLAYS
More than 40 million people connect to the Internet each month. We leverage this knowledge by using digital displays, or web banners, that are located on popular sites to deliver content to this vast number of people throughout your target market.
Our winning creative team will take a deep dive into your brand and ideal customers and emerge with a digital display that will get you clicks.
BRAND IDENTITY
Your brand is the foundation of your business and we can help you to build this foundation, whether you know how you want to be perceived or not. We take the time to understand your business, your marketplace, and your people so that we can help you to develop or refine your position to the marketplace.
At Fulcrum, our ad agency, we will carefully craft your messaging and your aesthetic to accelerate your business to the next level.
Branding is what people say about you when you’re not in the room.
LOGO DESIGN
As the “face” of your company, a unique logo is an essential part of any company’s advertising strategy.
At our advertising agency, we understand that this branding element is one of the most important representations of your company to the target market. Our creative team designs timeless logos for our clients that truly represent your brand regardless of the application.
We’ll make sure your logo is something to remember.
MARKETING COLLATERAL
While we believe strongly in the strength of the digital space, ultimately successful business development relies on how well you communicate all that you have to offer. This will consequently depend on how well you create collateral items.
Let us strategically use these sales aids to enhance your brand, to make your sales efforts more effective and to build customer trust.
From brochures, newsletters and fact sheets to promotional material, press releases and information about employees we will prepare this information to keep your business competitive with others in MUMBAI, throughout the State Area, and anywhere you do business.
PACKAGE DESIGN
A well-designed package can make a world of difference for a business. An original creative package can make your product or service stand out while a boring package will make it blend in with the crowd.
At Fulcrum, located right here in mumbai, our creative design team creates packages for our clients that stand out from the crowd and diversify from competition.
PROMOTIONAL MATERIALS
Promotional materials are important components of your overall brand and are some of the easiest ways to deliver your brand’s vision to customers.
Our advertising agency in Mumbai knows and values the importance of promotional materials. We will provide valuable promotional content that resonates with your buyer personas and significantly increase your brand’s exposure.
TRADE SHOW DISPLAYS
Trade Shows remain among the strongest, and among our favorite marketing efforts for traditional business development. At The Fulcrum group, the design of an effective trade show booth is only the beginning.
We assist our clients by developing creative concepts to engage trade show attendees and convert those visitors to leads. From promotional table skirts to all other types of branded collateral, our award-winning creative team creates trade show booths and experiences that ensure results.
Our advertising firm will showcase your brand in its best light, regardless of where in the country your trade show takes place.
MULTI-PLATFORM CAMPAIGNS
We have become multi-taskers by design, not choice and organizations still putting all their marketing eggs into one “single-platform” basket will find it hard to be successful.
At our advertising agency, we know that this era has passed and the era of using fully integrated campaigns across many channels is the only way to truly capture an increasingly distracted target audience.
By integrating social media and digital marketing, we will dramatically increase the reach of your campaigns as well as engagement of your potential customers.
MEDIA PLANNING
Media Planning Strategic media planning and buying are two vital processes for a successful advertising campaign, and it’s one of the things our agency was built on.
Our experienced team works together to determine the best combination of media to achieve your company’s marketing campaign objectives and promote your business throughout , or anywhere you do business.
MEDIA BUYING
Hand in hand with media planning, our media buying team negotiates in order to receive the best possible value of price and placement for an advertisement.
We leverage our relationships with the key media owners to ensure our clients are aware of new opportunities and are receiving the most efficient deals to maximize their return on investment.
Mobile Software Marketing Agency
On Ground Marketing
On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.
The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.
Our quality of service can be dimensionalized in the following ways:
FAST
The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations
CREATIVE
Innovation is the key proposition we imbue in every atom of our marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you
TARGETED
Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity
SUPPORTIVE
As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint
Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer.
Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.
Mobile Start-Ups
As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.
Enterprises
Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.
With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.
android mobile app Vehicle branding Plan | android mobile application Display Hoardings Plan in Swargate Pune
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
Increasing Download Numbers With Our Marketing Plan
Enhance User Acquisition
Right Channels to Communicate With Local Consumers
User Engagement
Merchant Training and Engagement Activities
Identifying The Need of the Application
Loyal Target Audience.
Sales Campaigns that Drive Conversions
Awareness Campaigns to Maximize Brand Exposure
Free : Consumers Love
Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements. Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models. Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app. App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign. Public Relations — establishes public relations for your app which is certain to increase your app downloads. Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews. Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization. App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by
Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.
android mobile app Vehicle branding Plan | android mobile application Display Hoardings Plan in Swargate Pune
user acquisition On ground marketing
We are not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly.
We offer the following services at extremely reasonable prices
App Pre-Launch Services
App Launch Services
App Downloads
App install Campaigns
User OR Merchant Acquisition
User OR Merchant KYC
App store optimization so the app gets in front of people who are looking for its features
Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
Ongoing customer marketing to ensure that buyers are actively using the app.
Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your Team: How will you get the user to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!
android mobile application Display Hoardings Plan in Swargate Pune
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
android Consumer Acquisition Park Marketing
We give you rich fieldwork team, data about your customers, the intelligence and execution fieldwork team to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.
The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:
Communication >
Reliability
Results
To guarantee local marketing effectiveness, top corporate marketing teams practice the following:
They know how local marketing campaigns align with the brand’s overall marketing plan
They have defined local marketing campaign goals and objectives
They select the right channels to communicate with local consumers
They create an actionable plan and empower local affiliates to work independently
They monitor local campaign effectiveness and learn from the results
Consumer Acquisition Lead Generation
We are a shop owner acquisition product sampling and android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.
shop owner acquisition B To B marketing
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
software Brand activation
We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.
Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.
Consumer Acquisition Brand Support
Never underestimate the power of traditional promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.
android mobile app Product demonstration
If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live. You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.
We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.
android Consumer Acquisition retail branding
It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.
Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.
mobile application advertisement
Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.
Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.
android mobile application Display Hoardings
For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?
Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.
android mobile app Vehicle branding
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
retailer acquisition Advertising in tech parks
An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.
Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.
Consumer Acquisition Lead Generation Plan
shop owner acquisition B To B marketing Plan
android Consumer Acquisition Park Marketing Plan
software Brand activation
Consumer Acquisition Brand Support
android mobile app Product demonstration Plan
android Consumer Acquisition retail branding Plan
mobile application advertisement Plan
android mobile application Display Hoardings Plan
retailer acquisition Advertising in tech parks Plan
android mobile app Vehicle branding Plan
Swargate , Pune
Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.
Connectivity Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses. Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune. The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road. It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.
Factors for past growth Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.
Employment hubs near Swargate Thube Park Navale IT Park The Cerebrum IT Park B2 Pune IT Park Nano Space IT Park Weikfield IT iNFO Park
Infrastructural Development (Social & Physical) Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hildas High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity. Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few. Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.
android Consumer Acquisition retail branding Plan in Swargate Pune
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WE AVE MASTERED THE TRADITIONAL WAYOF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.
We Promote your App
android Consumer Acquisition retail branding
Increase your app downloads and sales with app marketing services from Fulcrum
Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our mobile application advertisement Plan and android Consumer Acquisition retail branding Plan in Swargate, Pune. These qualities are why our clients work with us and continue to come back to us time and again.
Brand Strategy
A brand strategy is more than just a logo, color palette or slogan – it is the ultimate experience instilled within your prospects and customers as they interact with your company, its product or services.
A well-structured brand strategy combines all the elements from the digital spectrum, connecting your business with the latest aspiring trends, relaying its emotional perspective and creating a competitive corporate presence.
Brand Development
A strong brand – well marketed and well positioned, can transcend a product or service and actually become its own lifestyle. A brand can take on an essence of its own if well executed.
A brand reflects your company culture, core values, principles and attributes of your products or services. It should be understood by anyone who sees and interacts with your company. A strong developed brand showcases the company’s mission and clarifies the reason for your company’s existence.
Your brand will be reflected in all your communications and Fulcrum Marketing Solutions will help update, create and integrate your brand strategy into all components of your marketing.
A key success factor in branding is consistency with the right products, marketing message, identity, and marketing plan.
Over the years Fulcrum Marketing Solutions has helped many companies have clarity in their mission, vision, and development of the company culture that exudes their brand.
Does your brand reflect your company culture, core values, principles and attributes of your products or services?
Discover how your brand can showcase your company’s mission and clarify the reason for your company’s existence.
Get your ‘look’ and your ‘language’ in alignment
Gain clarity in the purpose of why your company exists
Attract the ideal clients for your company
Mobile Software Marketing Agency
Offline marketing services in mumbai. Offline marketing is any effort at divulging new products to customers and services using the facilities like Internet and media. Offline marketing refers what kind of resources and techniques will constrain to the company. Mainly a person who is skilled in all adobe inventive suites and uses this acquaintance to get succeed and get reach of the embattled product mainly focuses in offline marketing. So in simple way marketing through online by using internet, ads and blogs is online marketing where as marketing through offline for the business is offline marketing. In this modern generation many of them spends time in internet and mobile phones so mostly people favor online than offline because whatever query arise regarding artifact, price, depiction, services etc.
Event Marketing for Mobile Software
Experiences. That’s what drives the decisions of consumers today. They want a positive, value based, life and work enhancing, quality experience. Your business needs to deliver it all the time and so do your events!
Today’s business climate requires a more strategic approach to effectively planning of event, marketing the event, and then following up with the people you meet at the event.
Depending upon your type of profession, events can be an annual occurrence. They are predictable. Other times, event triggers are non-predictable. A well developed marketing plan involves both Preevent-planning types of events. There are times when you need to be proactive in your event marketing. Other times, reactive.
On Ground Marketing
On Ground marketing techniques increase your visibility and credibility footprint for other Btl marketing, media specialists and customers to find information about your business.
The purpose of including press and media strategies into your marketing plan is to get you and your news in front of as many people as possible.
Fulcrum Marketing Solutions works with you to develop and position you as the leading ‘Go To’ Expert in your area. Featured press is a key component to leveraging your companies growth via quality content and press worthy situations.
Depending upon your marketing plan, the growth goals of your company and your companies desired results from proactive campaigns, we offer a variety of options for achieving featured press for you and your company.
Our quality of service can be dimensionalized in the following ways:
FAST
The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations
CREATIVE
Innovation is the key proposition we imbue in every atom of our marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you
TARGETED
Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity
SUPPORTIVE
As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint
Offline Marketing
Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.
Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer.
Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001.
Mobile Start-Ups
As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.
Enterprises
Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.
With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.
| android Consumer Acquisition retail branding Plan in Swargate Pune
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
Increasing Download Numbers With Our Marketing Plan
Enhance User Acquisition
Right Channels to Communicate With Local Consumers
User Engagement
Merchant Training and Engagement Activities
Identifying The Need of the Application
Loyal Target Audience.
Sales Campaigns that Drive Conversions
Awareness Campaigns to Maximize Brand Exposure
Free : Consumers Love
Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements. Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models. Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app. App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign. Public Relations — establishes public relations for your app which is certain to increase your app downloads. Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews. Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization. App Install Campaigns — Advertise your apps on app stores which will result in more downloads.We offer the opportunity to easily market developer’s products directly to their target audiences in the areas
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by
Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.
android Consumer Acquisition retail branding Plan in Swargate Pune
user acquisition On ground marketing
We are not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly.
We offer the following services at extremely reasonable prices
App Pre-Launch Services
App Launch Services
App Downloads
App install Campaigns
User OR Merchant Acquisition
User OR Merchant KYC
App store optimization so the app gets in front of people who are looking for its features
Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
Ongoing customer marketing to ensure that buyers are actively using the app.
Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your Team: How will you get the user to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!
android Consumer Acquisition retail branding Plan in Swargate Pune
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
android Consumer Acquisition Park Marketing
We give you rich fieldwork team, data about your customers, the intelligence and execution fieldwork team to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.
The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:
Communication >
Reliability
Results
To guarantee local marketing effectiveness, top corporate marketing teams practice the following:
They know how local marketing campaigns align with the brand’s overall marketing plan
They have defined local marketing campaign goals and objectives
They select the right channels to communicate with local consumers
They create an actionable plan and empower local affiliates to work independently
They monitor local campaign effectiveness and learn from the results
Consumer Acquisition Lead Generation
We are a shop owner acquisition product sampling and android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.
We create experiences that transform brands online, grow your businesses and make people’s lives easier. Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.
shop owner acquisition B To B marketing
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.
software Brand activation
We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.
Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.
Consumer Acquisition Brand Support
Never underestimate the power of traditional promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.
android mobile app Product demonstration
If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live. You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.
We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.
android Consumer Acquisition retail branding
It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.
Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.
mobile application advertisement
Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.
Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.
android mobile application Display Hoardings
For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?
Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.
android mobile app Vehicle branding
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
retailer acquisition Advertising in tech parks
An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.
Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.
Consumer Acquisition Lead Generation Plan
shop owner acquisition B To B marketing Plan
android Consumer Acquisition Park Marketing Plan
software Brand activation
Consumer Acquisition Brand Support
android mobile app Product demonstration Plan
android Consumer Acquisition retail branding Plan
mobile application advertisement Plan
android mobile application Display Hoardings Plan
retailer acquisition Advertising in tech parks Plan
android mobile app Vehicle branding Plan
Swargate , Pune
Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.
Connectivity Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses. Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune. The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road. It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.
Factors for past growth Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.
Employment hubs near Swargate Thube Park Navale IT Park The Cerebrum IT Park B2 Pune IT Park Nano Space IT Park Weikfield IT iNFO Park
Infrastructural Development (Social & Physical) Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hildas High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity. Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few. Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.
android Consumer Acquisition retail branding Plan in Swargate Pune
WE AVE MASTERED THE TRADITIONAL WAYOF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE.
We Promote your App
Consumer Acquisition Lead Generation Plan
Increase your app downloads and sales with app marketing services from Fulcrum
Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our Consumer Acquisition Lead Generation Plan and Consumer Acquisition Lead Generation Plan in Swargate, Pune. These qualities are why our clients work with us and continue to come back to us time and again.
powerful way for brands to build deeper relationships with their customers, especially apps that take advantage of mobile app marketing.
offers complete range of offline marketing and Advertising solutions. We have teams working in offline marketing and advertising arena like all Btl. You need to understand and exploit the mobile marketplace and use the right marketing techniques to get people to want, use, and talk about your app
Our quality of service can be dimensionalized in the following ways:
FAST
The more you work with us the more time you save. Fulcrum’s Marketing Solutions are engineered to yield the fastest results in revenue optimized timelines so your business grows and excels beyond expectations
CREATIVE
Innovation is the key proposition we imbue in every atom of our marketing model. We integrate popular trends, rich content, and turn-key strategies to gravitate customers and make sure they never stop talking about you
TARGETED
Our specialized services involve targeted oriented milestones so your online business cultivates unsurpassed exposure, robust engagement, top Google rankings, boosted revenue generation and an age-less corporate identity
SUPPORTIVE
As Marketing’s premier marketing Agency, our dedicated experts stay by your side, from start to the end, liaising your after-setup requirements and supplying valuable support with in-depth analysis to expand your digital footprint
Offline Marketing
Long before the Internet became public, businesses were launched, built, thrived, and produced profits. What we now call offline marketing was the ‘norm.’ It was the backbone of effectively marketing a business.
Today, even with the Internet driving trends and preferences of how consumers do business, and who they do it with – a strong offline marketing plan and marketing campaigns are important for the long-term sustainability of your company.
Effective marketing, offline or online, requires a good plan, understanding your target audience, great content, consistency and the ability to deliver the right marketing medium at the right time with the right offer.
Fulcrum Marketing Solutions has been developing, implementing, and integrating off-line marketing strategies for our own companies as well as our clients since 2001. Before we ever opened our doors publicly, we used these proven techniques for starting up, launching, building, and successfully selling other businesses. Our hands-on approach to building our own businesses with successful off-line marketing strategies laid the foundation for the services we offer to the public starting in 2001.
Our track record speaks for itself. Fulcrum Marketing Solutions has gained national industry publication for very successful marketing programs and campaigns for our clients plus ourselves. We understand how important it is to make every dollar you invest work for you when it comes to your marketing.
When we develop and implement off-line marketing campaigns and programs for our clients, you are not just receiving book theory. This is been there, done that, time-tested strategies that we know work.
Mobile Start-Ups
As a start-up company we know that you work under lots of constraints. We offer highly scalable mobile app marketing services to start-ups to make it possible for them to use our world-class mobile app marketing services without bringing their start-up to a grinding halt due to a financial crunch and a lack of expertise.
Enterprises
Being a world-class mobile app marketing company, we are used to working on big, enterprise-level projects. We have the needed resources and the manpower to handle large-scale marketing operations involving multiple reach out programs and advertising campaigns targeting hundreds of thousands of users for your mobile app.
With its exceptional marketing services in mobile app advertising, the agency looks forward to providing the best ROI on the brand campaign.
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
Increasing Download Numbers With Our Marketing Plan
Enhance User Acquisition
Right Channels to Communicate With Local Consumers
User Engagement
Merchant Training and Engagement Activities
Identifying The Need of the Application
Loyal Target Audience.
Sales Campaigns that Drive Conversions
Awareness Campaigns to Maximize Brand Exposure
Free : Consumers Love
Mobile App Consultation — Get the best solutions for orderly steps you can embark on. A discussion with the team will allow them to optimize app advertising strategies according to your requirements. Mobile App Monetization — Discover new ways of acquiring revenue from your app with the mobile app marketing agency’s revenue models. Pre-Launch Campaign — Get all the hype and buzz about your app to spread before the launch of your app. App Audit — Have all the reviews about your app assessed and moderated before the execution of the campaign. Public Relations — establishes public relations for your app which is certain to increase your app downloads. Post-Launch Marketing — Maintain the same initial excitement of your app even after launching it with social media campaigns and reviews. Reach farther and Manage — Tap into a global audience with community management and result-oriented optimization. App Install Campaigns — Advertise your apps on app stores which will result in more downloads.
We offer the opportunity to easily market developer’s products directly to their target audiences in the areas
If you developed an app for the Android or iPhone markets and you need help attracting new customers you’ve come to the right place. We’ve been extremely successful helping clients realize positive gains by
Your app is probably very good and serves a real need, and with our help consumers will be made aware of your app a lot faster and for less money.
user acquisition On ground marketing
We are not only increase the number of downloads of the app, but also encourage consumers to engage with the app regularly.
We offer the following services at extremely reasonable prices
App Pre-Launch Services
App Launch Services
App Downloads
App install Campaigns
User OR Merchant Acquisition
User OR Merchant KYC
App store optimization so the app gets in front of people who are looking for its features
Heavy onboarding support so buyers can download, learn, and begin using the app quickly.
Ongoing customer marketing to ensure that buyers are actively using the app.
Additional promotional tactics such as encouraging customer reviews and offering helpful QR codes.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals : What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your Team: How will you get the user to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
With the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you!
APP MARKETING STRATEGY TO PUSH YOUR MOBILE APPS FORWARD
android Consumer Acquisition Park Marketing
We give you rich fieldwork team, data about your customers, the intelligence and execution fieldwork team to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes.
The three most important factors that contribute to clients’ overall satisfaction with app marketing agencies are:
Communication >
Reliability
Results
To guarantee local marketing effectiveness, top corporate marketing teams practice the following:
They know how local marketing campaigns align with the brand’s overall marketing plan
They have defined local marketing campaign goals and objectives
They select the right channels to communicate with local consumers
They create an actionable plan and empower local affiliates to work independently
They monitor local campaign effectiveness and learn from the results
Consumer Acquisition Lead Generation
We are a shop owner acquisition product sampling and android Consumer Acquisition Visual merchandising Agency helping brands and start-ups grow their mobile business through understanding customer needs and creating tailored marketing strategies to engage audience and facilitate rapid user acquisition. We will help you outshine your competitors through understanding the right marketing channels for your mobile app and then crafting promotion and marketing accordingly.
We create experiences that transform brands online, grow your businesses and make people’s lives easier. Mobile Marketing delivers industry leading marketing, web, and mobile experiences through strategy, design, and technology.
shop owner acquisition B To B marketing
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. Fulcrum will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.
software Brand activation
We will make sure your app becomes a hit by employing specific app marketing strategies that naturally attract consumers and most importantly, we turn those consumers into your advocates. With our iPhone app marketing services people will be downloading your app and asking their friends to download it as well.
Get stronger mobile app Street marketing campaigns out that have higher conversions that actually drive better business outcomes.
Consumer Acquisition Brand Support
Never underestimate the power of traditional promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.
android mobile app Product demonstration
If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live. You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.
We at Fulcrum, offer innovative mobile app Street marketing, mobile app marketing services for your mobile apps. Mobile app is booming in the industry and there is a competition to get your app noticed in the market.
android Consumer Acquisition retail branding
It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.
Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.
mobile application advertisement
Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.
Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.
android mobile application Display Hoardings
For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?
Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.
android mobile app Vehicle branding
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
retailer acquisition Advertising in tech parks
An optimized mobile app marketing plan is the backbone of any successful app campaign. we have the experience to use user acquisition On ground marketing strategies to draw a marketing plan, implement it, evaluate its results, tweak the strategy as required, and finally, deliver measurable results. Given the dynamic nature of the mobile ecosystem, including the ever-evolving app store platforms and search engine algorithms, we take pride in staying up-to-date with the latest methodologies and tools. Our team of experts will help you choose a combination of services from the list below to help meet your app marketing objectives.
Our professionals use various channels to attract as many customers as possible. Our team of experts pay maximum efforts to provide every client with the best promotion solutions and marketing strategies. With the key aim to deliver your app to the highest downloads at App Store and , we use the latest innovations in mobile marketing and the checked methods of all promotion.
Consumer Acquisition Lead Generation Plan
shop owner acquisition B To B marketing Plan
android Consumer Acquisition Park Marketing Plan
software Brand activation
Consumer Acquisition Brand Support
android mobile app Product demonstration Plan
android Consumer Acquisition retail branding Plan
mobile application advertisement Plan
android mobile application Display Hoardings Plan
retailer acquisition Advertising in tech parks Plan
android mobile app Vehicle branding Plan
Swargate , Pune
Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.
Connectivity Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses. Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune. The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road. It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.
Factors for past growth Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.
Employment hubs near Swargate Thube Park Navale IT Park The Cerebrum IT Park B2 Pune IT Park Nano Space IT Park Weikfield IT iNFO Park
Infrastructural Development (Social & Physical) Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hildas High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity. Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few. Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.
WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Pant Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Service Provider Agency in Pant Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?
1 / Pure and simple, brand awareness. Did any of us, 20 years ago, really know of Emirates airline? Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.
2 / Business to Business (B2B) Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil? Only for the real petrol heads maybe. In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too. Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.
3 / Business to Consumer (B2C) Think beer! Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup. Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.
4 / It’s your brand versus your competitors warfare! You will notice brands that produce comparable goods often sponsor similar events. Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics. I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.
5 / Brand alignment with mutual values of the sport. Take Vitality Health Insurance here as an example. When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.
With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution. Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Swargate, housing society Marketing enterprise, housing society Marketing enterprise, housing society Marketing enterprise in pune, Store brand Promotion, Interactive sales, Rural advertisement engagement, , Colleges promotional activation, society promotional activation, Kiosk promotional activation, marketing Service Provider Agency in Pant Nagar
The Fulcrum Agency is the Mumbai marketing company and housing society Marketing enterprise in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
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So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?
1 / Pure and simple, brand awareness. Did any of us, 20 years ago, really know of Emirates airline? Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.
2 / Business to Business (B2B) Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil? Only for the real petrol heads maybe. In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too. Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.
3 / Business to Consumer (B2C) Think beer! Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup. Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.
4 / It’s your brand versus your competitors warfare! You will notice brands that produce comparable goods often sponsor similar events. Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics. I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.
5 / Brand alignment with mutual values of the sport. Take Vitality Health Insurance here as an example. When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.
With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution. Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Swargate, housing society Marketing enterprise, housing society Marketing enterprise, housing society Marketing enterprise in pune, Store brand Promotion, Interactive sales, Rural advertisement engagement, , Colleges promotional activation, society promotional activation, Kiosk promotional activation, housing society Marketing enterprise in mumbai
Marketing and Sales companies housing society Marketing enterprise in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?
1 / Pure and simple, brand awareness. Did any of us, 20 years ago, really know of Emirates airline? Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.
2 / Business to Business (B2B) Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil? Only for the real petrol heads maybe. In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too. Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.
3 / Business to Consumer (B2C) Think beer! Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup. Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.
4 / It’s your brand versus your competitors warfare! You will notice brands that produce comparable goods often sponsor similar events. Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics. I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.
5 / Brand alignment with mutual values of the sport. Take Vitality Health Insurance here as an example. When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.
With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution. Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
housing society Marketing enterprise in navi mumbai
Swargate, housing society Marketing enterprise, Store brand Promotion, housing society Marketing enterprise in pune, Interactive sales, Rural advertisement engagement, , Colleges promotional activation, society promotional activation, Kiosk promotional activation,
What is experiential marketing? On the rise in recent years, housing society Marketing enterprise in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives.
For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.
Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.
Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty.
An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI.
For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers.
“The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future.
Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences.
In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.
So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?
1 / Pure and simple, brand awareness. Did any of us, 20 years ago, really know of Emirates airline? Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.
2 / Business to Business (B2B) Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil? Only for the real petrol heads maybe. In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too. Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.
3 / Business to Consumer (B2C) Think beer! Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup. Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.
4 / It’s your brand versus your competitors warfare! You will notice brands that produce comparable goods often sponsor similar events. Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics. I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.
5 / Brand alignment with mutual values of the sport. Take Vitality Health Insurance here as an example. When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.
With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution. Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Swargate, housing society Marketing enterprise, housing society Marketing enterprise in pune, Store brand Promotion, Interactive sales, Rural advertisement engagement, , Colleges promotional activation, society promotional activation, Kiosk promotional activation
