Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Narayan Peth

The Death of Boring: A C2C 2016 Recap

B2B does not mean Be too boring.

Author David Meerman Scott said it in his keynote at Content2Conversion 2016 in Scottsdale. It was one of those remarks that seemed to divide the room, producing ripples of laughter in some corners, squirms of unease in others. But whether you were laughing smugly or wincing in pain, you could probably appreciate his point.

For too long, B2B marketing and sales messages have suffered from a certain insularity, a sameness of look, tone and style evidenced by tired jargon (scalable, world-class, innovation!), stock photography (women smiling with salad, as Meerman Scott hilariously pointed out), overuse of trendy, nostalgic fonts (lobster has found its way onto soda bottles), and the reliance on decades-old messaging best practices (how long has voice of the customer been around?).

For prospects and customers, the net effect of all this has been boredom, and when it comes to converting excitement into pipeline with your messaging and content, boredom has a cost.

One way to guarantee youre not boring anyone in your customer conversations? Tell prospects something they dont know about a problem or missed opportunity they didnt know they had.

That topic was a focal point of Tim Riesterers Wednesday morning keynote, where he discussed the message differentiation you can gain by identifying and introducing your prospects unconsidered needs. You can then strengthen your differentiation by linking the needs youve brought into the conversation to your unexpected capabilities, showing how youand you aloneare positioned to solve their most pressing business problems. That messaging approach, unlike the traditional voice of the customer model, will increase your prospects urgency to leave the status quo and expand the need for your offerings.

And get this: The results of a study Corporate Visions commissioned with Dr. Zakary Tormala, an expert in messaging and persuasion, revealed that a messaging approach based on unconsidered needs was seen as 41 percent more unexpected and unique than more traditional approaches. Check out the research brief here, which includes an example of what an unconsidered needs-based message looks and sounds like.

Typically, unconsidered needs come in three different forms. By addressing them in your messaging, content and skills, youll deliver the story you need to defeat your prospects status quo and distinguish your solutions.

Under-valued Needs These are rapidly approaching trends or problems whose impact has been underestimated by your prospects. Your job is to assert the gravity of these potential problems, underscoring how the risks associated with them could put your prospects desired business outcomes in jeopardy. You can do this by using provocative insights and research that, together, amplify the size and speed of these problems, transforming them in your prospects mind from mere afterthoughts into urgent priorities. You can then connect these new, more serious considerations to your previously unspecified strengths.

Un-Met Needs Your prospect or customer doesnt realize they have these needs because theyve relied on workarounds and stopgap measures to hide the source of their pain. But make no mistake: That pain is real, and its your job to show how their current situation is unsustainable because of it. Having done so, you can lead your prospect toward the fact that you have a more viable, long-term solution.

Unknown Needs These are longer-range issues that come to light when a vendor has a fix for a problem the prospect wasnt aware he or she had. By identifying these off-the-radar problems and bringing them into the life cycle of the buying decision, you can expand the value of your deals.

Meerman Scott was right: B2B messaging doesnt have to be boring. To make it clear to prospects that you arent boring, and that you are different and better, dont just focus on solving problems your prospects know about, but on finding ones they dont.