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Retail Marketing – The New Retaility

We are a Dynamic-Retail Marketing Agency

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. Driven by a commitment to making the buy happen for global brands, Fulcrum is celebrating more than three decades of re-imagining retail.

Retail reinventionists? Call us what you want, but know we’ve cultivated an unrivaled mindset of creative reinvention that keeps our insights, strategies and tactics way ahead of the curve. And we know this: when nothing is assured in retail anymore, you get to design the new reality. Let’s call it: The New Retaility. Are you ready to own it?


We have extensive knowledge of retail marketing including shopper marketing, platform development, account-specific programs, in-store demos/sampling, merchandising, and distributor programs.

Promotional Marketing Services

Our complete in-house capabilities provide the following promotional marketing services:

> Promotional Merchandise
> Promotional Media Placement


  • Assisted Selling Programs
  • Customer Acquisition
  • In-store Sampling & Demonstrations
  • In-store Merchandising
  • Customer Relationship Management (CRM)
  • Roadshows and In-Store Theatre
  • Grand Openings & Grand Re-Openings
  • Field Marketing
  • Mall Marketing
  • Retail Brand Visibility
  • In-Shop Product Display
  • Retail Activation & Events
  • Store Launches
  • Trade Marketing Campaigns
  • Footfall Generation Campaigns
retail marketing
This is how we promote your brand and sell your product at the following types of outlets.

Speciality store :
we will research and find out the best speciality store that sells only the type of product/ service that you sell, so that we can put your product or service on their shelf.

We help you in placing your product in the supermarkets. So that you will be able to sell your product in large volumes.

Convenience Stores:
A convenience store is conveniently located in suburban areas and so they charge slightly high price for the products. Hence, selling your product at such stores may be beneficial for the business.

Factory outlet:
If you have a factory outlet we would help you in making marketing strategies about how to promote your product.

retail marketing
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