Fulcrum are a leading recognition and incentive business based in the ratnagiri. We provide solutions to businesses of all sizes all over the world to…
Increase sales, profitability, productivity, knowledge, referrals
Improve service, brand awareness, communication and motivation
Decrease costs, uncertainty, absenteeism and inefficiencies
In short, we can help you achieve all of your business goals simply by changing the behaviour of your best assets – your employees, customers and channel partners.
Fulcrum are perfectionists! We use imagination, creativity, strategy and action to create incentive programmes that inspire, challenge, excite, motivate and engage your audience.
We don’t just do it, as a growing independent company WE LIVE IT! We’re a group of problem solvers, designers, developers, critics and we work hard, around the clock if necessary, to make sure we deliver something special for our customers!
As an independently run company, we offer our customers the personal touch which we feel is not offered by larger organisations. As a team we take immense pride and ownership in everything we do and feel this is demonstrated in our professionalism and performance levels.
As a company our team are committed to understand and resolve any issues or questions you may have promptly and professionally. You will be dealing with a company aware of your need for quick and effective solutions.
If you have any questions or queries, just ask. Our dedicated team will be happy to help.
Fulcrum is an btl and marketing agency and sales agency based in mumbai, pune. Inspire is a business comprised of three strands: Sales Promotions, Loyalty & Rewards and fieldwork.
Sales promotions are fulfilled around the local area for huge brands by our expert team. Employees enjoy travel rewards for loyalty and hard work within their business. The marketing arm of the business has a network of brilliant freelancher marketing agents supported by exclusive supplier deals and the unique Inspire.
Marketing | Brand Activation |
rural marketing Plan | Interactive marketing Agent ratnagiri
Marketing idea an tips , info , case study
Defining the Marketing Objectives
Marketing objectives should capture opportunities in the market while leveraging internal capabilities to achieve profitable outcomes.
LEARNING OBJECTIVES
Identify the anatomy of a good marketing objective, and recognize the importance of strong market research
KEY TAKEAWAYS
Key Points
- When defining the marketing objectives, organizations should take into account external marketing research. Models like the PESTEL framework are useful in measuring external forces.
- The audience and potential approaches to segmentation are critical aspects of the external environment. Determining target markets is a required input for a marketing objective.
- Understanding the organization’s vision and core competency is the next input to a strong marketing objective, which should represent what the organization stands for.
- Profitability is also a central input to marketing objectives. Objectives should be financially relevant and measurable. Business have to stay in business, after all.
- Coupling the internal competencies and vision with external forces in a profitable way is a strong starting point for creating good objectives.
Key Terms
- core competency: An organization’s unique capability to add value through internal strengths that are difficult to replicate by the competition.
Marketing plans have quite a few inputs and outputs; one of those outputs is the organization’s overall marketing objectives. Objectives are set later in the marketing plan development process, as they should be quantifiable and based off of comprehensive market research (another part of marketing plan development). The marketing objectives are, in a sense, the conclusions of a strong marketing plan development process, and should be agreed upon by all stakeholders.
Developing Marketing Objectives
The process of developing and defining marketing objectives has a few stages. As the marketing objectives themselves are a conclusions based on internal capabilities and external opportunities, identifying and understanding both is a required input.
External Factors
From the economic landscape to the technological advancements in the industry, organizations must understand the needs, habits, influences, and barriers in the marketplaces. The PESTEL framework and Porter’s Five Forces are both useful models in measuring certain environmental factors. Marketing research should also include segmentation considerations, target markets, and a competitive analysis to determine positioning.
Porter’s Five Forces: Porter’s Five Forces are a few key industry measures that indicate the competitiveness and key considerations when operating in a given industry.
Internal Competencies
A marketing plan is critical in aligning the organization’s vision with the communications and marketing materials that potential consumers and other stakeholders will receive. In short, the marketing objectives must take into account what the organization believes in, and what the organization is good at. Understanding internal strengths, and identifying external segments that would respond well to those strengths, is a good recipe for setting strong, profitable, and realistic objectives.
Profitability
Finally, all marketing objectives should be financially quantifiable. This is to say that objectives should lead to results that generate profit for the organization (unless it is a non-profit, in which case objectives should maintain solvency). Marketing objectives should indicate the appropriate volume, margin, and subsequent financial impact of success (or failure). Ultimately, organizations have to stay in business. Marketing plays a key role in this.
Marketing Objectives
Once the external environment, core competency, and financial requirements are clear and understood, the upper management team can begin refining precise marketing objectives that are realistic, profitable, aligned with the organization’s vision, and aligned with the expectations of key consumers. If a series of marketing objectives fulfills each of these requirements, they should be fairly effective at guiding the organization in the optimal direction.
