Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing Companies , door-to-door sales technique and d2d Marketing Companies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing Companies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing Companies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Erandwana

A conversation with April King, senior director global field enablement, OpenText

April King, senior director global field enablement at OpenText, recently shared with us her thoughts on the importance of sales and marketing for a business. Read on for tips on conducting executive conversations and get a sneak preview of April’s presentation at the Marketing & Sales Alignment Conference, Conversations That Win!

Q. You’ve had a number of roles over the course of your career. How have those roles prepared you for the challenges facing your organization today?

In my various roles, I’m very grateful to say that I’ve had the opportunity to spend time coming to a true understanding of how sales teams function: what they need and don’t need, what is effective and what is not. I’ve come to realize that you only learn that by trial and error. No one and nothing is perfect out of the gate, so for me, it’s the tuning of a program that has become the fine art.

Q. What role does the OpenText sales and marketing organization play in addressing the key challenges you are facing? 

The intersection of sales and marketing is where the rubber hits the road in almost any organization. A sage sales professional once said, “If you want the company to succeed, you either have to be selling or supporting someone who does.” Sales works tirelessly to bring in the revenue that makes acquisitions, R&D, etc., possible.  And marketing works tirelessly to give context and value to the technology we sell. We’re all in this together.

Q. What has your experience taught you about the importance of meeting with senior-level buyers during sales cycles?

I have seen time and time again that establishing and nurturing trusting relationships with senior-level people – those responsible for making buying decisions – is critical before, during and after buying cycles. The customer experience isn’t something you plug into and out of – touching base with information/articles that relate to the customers’ business, learning about them from LinkedIn and other forms of social media and being in tune with their needs can have a major impact on their buying choices. I recently heard a CEO speak, and he noted clearly that it’s his expectation for sales to come into any meeting with him able to tell him something about his business that he didn’t already know.

Q. What are you doing to equip your sales and marketing professionals with the technology and skills they need to be maximally effective? 

We’ve implemented a program that is hyper-focused on how sales must work with customers from the customers’ perspective, and we’re seeing a deeper, clearer understanding about the customers and their business, their market and competitive landscape, their challenges, and most importantly, their strategic short-term and long-term goals. This global sales methodology enables collaboration across business units and provides a common language and framework for how we engage with our customers.

Q. You will be speaking to the topic: “Know Me Before You Meet Me: Enabling the Executive Conversation.” How has your salesforce been able to broaden relationships by tailoring their conversations?

We have a truly unique and broad offering that can help customers across all lines of business achieve their goals. The sales team spends a tremendous amount of time getting in tune with the strategy driving the customer’s organization and only then mapping our capabilities to help move their business forward.

Q. What’s the #1 piece of advice you would give to your peers?

Make sure you deeply and truly understand the objectives of the business and its strategies, not just at the surface-level. Ask questions and challenge the “way we’ve always done it.” And then make sure you and your resources are aligned to meet those objectives.

For more April, join us at our upcoming Marketing & Sales Alignment Conference, where she’ll be delivering a presentation called “Know Me Before You Meet Me: Enabling the Executive Conversation.”

d2d Marketing Companies in Pune

d2d Marketing Companies in mumbai

corporate marketing , BTL advertisement, B to C brand Activation, internet marketing outsourcing,

Business Parks Advertising, multiplexes Branding, HR Consulting & Advisory

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d Marketing Companies , door-to-door sales technique and d2d Marketing Companies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d Marketing Companies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d Marketing Companies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Companies in Budhwar Peth

Introduction to Online Advertising Models

If you are an advertiser and would want to know how to go about budgeting your outlay for paid inclusion, the following analysis and discussion would provide some guidelines in this regard. Of course, this section introduces the various advertising models and leaves to subsequent sections to help you prepare the actual budgets and bid for paid inclusion spots on search engines. Before we turn to the various advertising models, it needs to be noted that these models vary in terms of the specific needs of the advertisers i.e. whether they would like to pay for just website visits, or take it to conversions into sales, or midway between these two wherein they would like to pay for sign ups etc on their websites. Therefore, advertisers choose the option that suits them and is aligned with their business model.

CPC (Cost per Click)

Cost per Click (CPC) or Pay per Click (PPC) is a form of internet marketing wherein the advertisers pay the search engine or the publisher of the ads whenever their ads are clicked. It is defined as the “amount spent to get an advertisement clicked”. CPC is also defined as an “online advertising payment model in which payment is based solely on qualifying click-through”.

Normally, search engines like Google, Yahoo, and Bing either charges the advertisers a flat rate for the CPC or let them bid for paid inclusion.

The calculation of CPC is done in the following manner:

Cost Per Click = Advertising Costs / Ads Clicked.

In other words, the CPC to the advertiser is the cost that is obtained by dividing the total advertising cost by the number of times the ads are clicked.

On the other hand, the Bid-based CPC entails a private auction wherein the search engine company or the publisher invites interested parties to bid for inclusion on their search engines or websites. The bid based CPC is a separate topic for discussion altogether and the mechanics of this model would be discussed in detail in the section pertaining to it.

CPM (Cost per Mille)

Cost per Mille is a popular advertising model that is used by advertisers across the media and as we are discussing the online advertising models, it is defined as the cost to the advertiser for every thousand impressions. In the online realm, CPM is obtained by dividing the total cost to the advertiser for each thousand of page views that the website clocks up through the users navigating to it from the search engine results page.

CPM is especially used to calculate the ROI or the Return on Investment from the advertising within and across different media. For instance, if a particular advertiser is running multiple ad campaigns across different media, CPM provides the advertisers with a countable metric on how well their investment is faring or otherwise. Further, in the online medium, CPM is widely used to track the efficacy of ad campaigns that take recourse to paid inclusion across different search engines.

CPA (Cost per Action)

We have seen how advertisers opt for various pricing models for their marketing on search engines and publishers. Another form of pricing is the CPA or the Cost per Action, which is also known as Cost per Conversion. This is defined as the cost entailed to the advertiser based on the users performing a certain predefined action. For instance, it is common for many websites to request users who click on ads and arrive on their homepages to sign up for their newsletters, or register themselves, or request for a contact.

In the CPA pricing model, the advertiser pays the publisher only when the users perform the defined action and when contrasted with the CPC, which is simply based on click through, the CPA is more effective in adding value to the advertiser.

Consider the number of times you might have clicked on sponsored ads on Google or any site that you might be browsing through. How many times have you actually performed an action on the websites from the click through and instead, simply “walked away” without performing the action desired by the advertiser. Whereas CPA is, what the advertiser incurs in the former case and CPC is what the advertiser incurs in the latter case.

By now, it would have been evident that CPA is more effective from the advertisers’ perspective than CPC.

CPL (Cost per Lead)

Now that we have considered CPA, it is time to look at another form of pricing which is the CPL or the Cost per Lead. While CPA and CPL seem alike as both are based on an action or a lead occurring after the click through, there are some important differences between them.

Whereas CPA is usually determined based on an elaborate transaction typically involving users submitting their credit card information etc, CPL is a more basic form of pricing where the “lead” is all that matters. This lead can be as simple as leaving one’s contact information on the website and also includes a basic signup or request for more information.

Further, research has shown that CPL models are advertiser centric wherein the advertiser retains the option of determining where their ads are placed whereas CPA models are publisher centric wherein the advertisers cede control to the publisher over these aspects. This is because of the demanding nature of the CPA, which means that publishers retain the right to choose which ads to run on their websites.

Conclusion

In conclusion, considering the fact that the web has become the first choice for marketers in this 24/7 hyper-connected and hyper-linked world, it is no surprise that online marketing has become the course of choice in many business schools.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Implementing Integrated Marketing Communication Plan

Implementing Integrated Marketing Communication Plan

Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. Brand communication methods instead of being used in isolation are all put together under one umbrella to increase the visibility of a particular brand and eventually yield higher profits for the organization.

Successful implementation of integrated marketing communication plan relies on clear understanding of target customers – specifically their needs and expectations. Remember, your product must exceed customer expectations for customers to stay loyal towards your brand. Know how your brand would benefit end-users. It is essential to integrate the various components of marketing mix effectively and sensibly for effective results. The blending needs to be done with utmost care. Example – If you are giving an advertisement in the newspaper, make sure the product details are also available on your company’s website, banners and hoardings are displayed at proper places and so on.

Make sure products are promoted simultaneously at multiple places. Marketing tactics, instead of being used in isolation, need to work in unison communicating the same message to the end-users. Integrated marketing communication plan needs to reflect similar strategies employed by organizations to promote their brands.

Make sure you assign fixed time and resources to implement integrated marketing communication plan. Marketers need to strive hard to implement integrated communication plans within the stipulated time frame with the budget allocated for the same. It is always advisable to focus on the best customers. Best customers are those who generate maximum revenues for the organization. Understand who all are the highest users of your brand (products and services)?

Let us understand this with the help of an example.

Nike shoes are a hit among college going students who prefer wearing them with jeans for a casual look. Professionals or office goers would prefer spending on formal shoes which they can wear daily to work. Nike instead of concentrating on mature professionals need to devise ways to promote the brand among individuals within age bracket of 16-23 years through integrated marketing communication plans. Brand can be promoted through print media, social networking sites, campaigns in schools and colleges, website and so on simultaneously.

Promotional activities should not be undertaken just for the sake of it and as a mere formality. What is the purpose of brand communication activities if the message does not reach customers at the right time and the right place? Planning is important but what is more crucial is executing the plan effectively for maximum results. Find out how much business would the end-users bring to your organization, before allocating budgets for the implementation of the plan. Careful analysis is essential before you finally implement the plan. Integrated marketing communication plans need to be implemented in the most cost effective way.

It is crucial to keep a close watch on the competitor’s activities as well. Once the integrated marketing communication plan is well implemented, it is essential to measure its effectiveness as well.

Sales Coaching Skill

d2d Marketing Companies in Pune

d2d Marketing Companies in mumbai

corporate marketing , BTL advertisement, B to C brand Activation, internet marketing outsourcing,

Business Parks Advertising, multiplexes Branding, HR Consulting & Advisory

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agent in Erandwana

A conversation with April King, senior director global field enablement, OpenText

April King, senior director global field enablement at OpenText, recently shared with us her thoughts on the importance of sales and marketing for a business. Read on for tips on conducting executive conversations and get a sneak preview of April’s presentation at the Marketing & Sales Alignment Conference, Conversations That Win!

Q. You’ve had a number of roles over the course of your career. How have those roles prepared you for the challenges facing your organization today?

In my various roles, I’m very grateful to say that I’ve had the opportunity to spend time coming to a true understanding of how sales teams function: what they need and don’t need, what is effective and what is not. I’ve come to realize that you only learn that by trial and error. No one and nothing is perfect out of the gate, so for me, it’s the tuning of a program that has become the fine art.

Q. What role does the OpenText sales and marketing organization play in addressing the key challenges you are facing? 

The intersection of sales and marketing is where the rubber hits the road in almost any organization. A sage sales professional once said, “If you want the company to succeed, you either have to be selling or supporting someone who does.” Sales works tirelessly to bring in the revenue that makes acquisitions, R&D, etc., possible.  And marketing works tirelessly to give context and value to the technology we sell. We’re all in this together.

Q. What has your experience taught you about the importance of meeting with senior-level buyers during sales cycles?

I have seen time and time again that establishing and nurturing trusting relationships with senior-level people – those responsible for making buying decisions – is critical before, during and after buying cycles. The customer experience isn’t something you plug into and out of – touching base with information/articles that relate to the customers’ business, learning about them from LinkedIn and other forms of social media and being in tune with their needs can have a major impact on their buying choices. I recently heard a CEO speak, and he noted clearly that it’s his expectation for sales to come into any meeting with him able to tell him something about his business that he didn’t already know.

Q. What are you doing to equip your sales and marketing professionals with the technology and skills they need to be maximally effective? 

We’ve implemented a program that is hyper-focused on how sales must work with customers from the customers’ perspective, and we’re seeing a deeper, clearer understanding about the customers and their business, their market and competitive landscape, their challenges, and most importantly, their strategic short-term and long-term goals. This global sales methodology enables collaboration across business units and provides a common language and framework for how we engage with our customers.

Q. You will be speaking to the topic: “Know Me Before You Meet Me: Enabling the Executive Conversation.” How has your salesforce been able to broaden relationships by tailoring their conversations?

We have a truly unique and broad offering that can help customers across all lines of business achieve their goals. The sales team spends a tremendous amount of time getting in tune with the strategy driving the customer’s organization and only then mapping our capabilities to help move their business forward.

Q. What’s the #1 piece of advice you would give to your peers?

Make sure you deeply and truly understand the objectives of the business and its strategies, not just at the surface-level. Ask questions and challenge the “way we’ve always done it.” And then make sure you and your resources are aligned to meet those objectives.

For more April, join us at our upcoming Marketing & Sales Alignment Conference, where she’ll be delivering a presentation called “Know Me Before You Meet Me: Enabling the Executive Conversation.”

d2d Marketing Companies in Pune

d2d Marketing Companies in mumbai

corporate marketing , BTL advertisement, B to C brand Activation, internet marketing outsourcing,

Business Parks Advertising, multiplexes Branding, HR Consulting & Advisory

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

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Introduction to Online Advertising Models

If you are an advertiser and would want to know how to go about budgeting your outlay for paid inclusion, the following analysis and discussion would provide some guidelines in this regard. Of course, this section introduces the various advertising models and leaves to subsequent sections to help you prepare the actual budgets and bid for paid inclusion spots on search engines. Before we turn to the various advertising models, it needs to be noted that these models vary in terms of the specific needs of the advertisers i.e. whether they would like to pay for just website visits, or take it to conversions into sales, or midway between these two wherein they would like to pay for sign ups etc on their websites. Therefore, advertisers choose the option that suits them and is aligned with their business model.

CPC (Cost per Click)

Cost per Click (CPC) or Pay per Click (PPC) is a form of internet marketing wherein the advertisers pay the search engine or the publisher of the ads whenever their ads are clicked. It is defined as the “amount spent to get an advertisement clicked”. CPC is also defined as an “online advertising payment model in which payment is based solely on qualifying click-through”.

Normally, search engines like Google, Yahoo, and Bing either charges the advertisers a flat rate for the CPC or let them bid for paid inclusion.

The calculation of CPC is done in the following manner:

Cost Per Click = Advertising Costs / Ads Clicked.

In other words, the CPC to the advertiser is the cost that is obtained by dividing the total advertising cost by the number of times the ads are clicked.

On the other hand, the Bid-based CPC entails a private auction wherein the search engine company or the publisher invites interested parties to bid for inclusion on their search engines or websites. The bid based CPC is a separate topic for discussion altogether and the mechanics of this model would be discussed in detail in the section pertaining to it.

CPM (Cost per Mille)

Cost per Mille is a popular advertising model that is used by advertisers across the media and as we are discussing the online advertising models, it is defined as the cost to the advertiser for every thousand impressions. In the online realm, CPM is obtained by dividing the total cost to the advertiser for each thousand of page views that the website clocks up through the users navigating to it from the search engine results page.

CPM is especially used to calculate the ROI or the Return on Investment from the advertising within and across different media. For instance, if a particular advertiser is running multiple ad campaigns across different media, CPM provides the advertisers with a countable metric on how well their investment is faring or otherwise. Further, in the online medium, CPM is widely used to track the efficacy of ad campaigns that take recourse to paid inclusion across different search engines.

CPA (Cost per Action)

We have seen how advertisers opt for various pricing models for their marketing on search engines and publishers. Another form of pricing is the CPA or the Cost per Action, which is also known as Cost per Conversion. This is defined as the cost entailed to the advertiser based on the users performing a certain predefined action. For instance, it is common for many websites to request users who click on ads and arrive on their homepages to sign up for their newsletters, or register themselves, or request for a contact.

In the CPA pricing model, the advertiser pays the publisher only when the users perform the defined action and when contrasted with the CPC, which is simply based on click through, the CPA is more effective in adding value to the advertiser.

Consider the number of times you might have clicked on sponsored ads on Google or any site that you might be browsing through. How many times have you actually performed an action on the websites from the click through and instead, simply “walked away” without performing the action desired by the advertiser. Whereas CPA is, what the advertiser incurs in the former case and CPC is what the advertiser incurs in the latter case.

By now, it would have been evident that CPA is more effective from the advertisers’ perspective than CPC.

CPL (Cost per Lead)

Now that we have considered CPA, it is time to look at another form of pricing which is the CPL or the Cost per Lead. While CPA and CPL seem alike as both are based on an action or a lead occurring after the click through, there are some important differences between them.

Whereas CPA is usually determined based on an elaborate transaction typically involving users submitting their credit card information etc, CPL is a more basic form of pricing where the “lead” is all that matters. This lead can be as simple as leaving one’s contact information on the website and also includes a basic signup or request for more information.

Further, research has shown that CPL models are advertiser centric wherein the advertiser retains the option of determining where their ads are placed whereas CPA models are publisher centric wherein the advertisers cede control to the publisher over these aspects. This is because of the demanding nature of the CPA, which means that publishers retain the right to choose which ads to run on their websites.

Conclusion

In conclusion, considering the fact that the web has become the first choice for marketers in this 24/7 hyper-connected and hyper-linked world, it is no surprise that online marketing has become the course of choice in many business schools.

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Articales from http://www.managementstudyguide.com

Implementing Integrated Marketing Communication Plan

Implementing Integrated Marketing Communication Plan

Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. Brand communication methods instead of being used in isolation are all put together under one umbrella to increase the visibility of a particular brand and eventually yield higher profits for the organization.

Successful implementation of integrated marketing communication plan relies on clear understanding of target customers – specifically their needs and expectations. Remember, your product must exceed customer expectations for customers to stay loyal towards your brand. Know how your brand would benefit end-users. It is essential to integrate the various components of marketing mix effectively and sensibly for effective results. The blending needs to be done with utmost care. Example – If you are giving an advertisement in the newspaper, make sure the product details are also available on your company’s website, banners and hoardings are displayed at proper places and so on.

Make sure products are promoted simultaneously at multiple places. Marketing tactics, instead of being used in isolation, need to work in unison communicating the same message to the end-users. Integrated marketing communication plan needs to reflect similar strategies employed by organizations to promote their brands.

Make sure you assign fixed time and resources to implement integrated marketing communication plan. Marketers need to strive hard to implement integrated communication plans within the stipulated time frame with the budget allocated for the same. It is always advisable to focus on the best customers. Best customers are those who generate maximum revenues for the organization. Understand who all are the highest users of your brand (products and services)?

Let us understand this with the help of an example.

Nike shoes are a hit among college going students who prefer wearing them with jeans for a casual look. Professionals or office goers would prefer spending on formal shoes which they can wear daily to work. Nike instead of concentrating on mature professionals need to devise ways to promote the brand among individuals within age bracket of 16-23 years through integrated marketing communication plans. Brand can be promoted through print media, social networking sites, campaigns in schools and colleges, website and so on simultaneously.

Promotional activities should not be undertaken just for the sake of it and as a mere formality. What is the purpose of brand communication activities if the message does not reach customers at the right time and the right place? Planning is important but what is more crucial is executing the plan effectively for maximum results. Find out how much business would the end-users bring to your organization, before allocating budgets for the implementation of the plan. Careful analysis is essential before you finally implement the plan. Integrated marketing communication plans need to be implemented in the most cost effective way.

It is crucial to keep a close watch on the competitor’s activities as well. Once the integrated marketing communication plan is well implemented, it is essential to measure its effectiveness as well.

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