Retail and In-Store promotion Agency, campus Marketing | general trade marketing enterprise Fort
We help brands to connect with consumers at the point of purchase – driving incremental sales, campus Marketing & general trade marketing enterprise creating new consumers and brand advocates.
At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.
If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.
Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.
We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.
With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.
Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.
Small Business Brand Marketing:campus Marketing | general trade marketing enterprise Fort
5 Tips For Taking Your Brand to Market
Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.
Tip 1: Get your messaging right
In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.
Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.
Tip 2: Choose the right channels
Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.
Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.
Tip 3: Provide clear calls to action – and incentives for following them
Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.
Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.
Tip 4: Go for the highest quality you can afford
While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.
Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.
Tip 5: Know your goals from the outset
Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.
When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.
While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.
Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.
We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…
Good selling , campus Marketing &modern trade marketing requires that you understand the product well and work to appreciate the customer’s requirement. But before and beyond all that, the secret of a good salesperson is about what goes on inside their head.
Above all, selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and, of course, your customers. All of this can be condensed to three words: Confidence, pride and care.
Confidence The basis of all successful selling is confidence. This does not mean blind hope — it is more about how you think about yourself and the future.
Self-belief A confident person believes in themself and their abilities to sell. In order to create trust, the first thing that you sell is yourself. Whilst self-belief does not guarantee a sale, it always increases the probability of success.
If you go into a selling situation and you do not even believe in yourself, then you are doomed to failure. If you do not believe in yourself then the customer will not believe in you either, nor will they believe what you say. Your doubt will become their doubt and doubt does not lead to the sale.
Informed optimism Blind belief is not always a good thing. Being positive because you have studied the product and the customer is greater reason to be confident. Belief and optimism provide powerful support but they do not replace factual knowledge.
If you are ready to sell, with good information at your fingertips, them you have good reason to be optimistic. Even if you do not have complete information (and who does), a tendency to optimism also helps create a positive attitude.
Can-do Finally, self-belief and an optimistic approach lead to a ‘can-do’ attitude which means you will get out there and create the sale through your thoughts and actions. Belief is not enough: you’ve got to put in the work too.
Pride There are two forms of pride. As one of the seven deadly sins, it can be a very selfish thing. But pride placed outside yourself is an important attitude that communicates and transmits itself to your customers.
Pride in the company First, you should be proud to work at your company. Associating yourself with the brand and the brand values should make you feel good. You should be happy to tell others where you work.
Pride in the product Secondly, you should be proud of what you are selling. Just thinking that you have the privilege of selling such a fine product should make you very happy indeed.
As with pride in the company, an intrinsic pride in the product is a powerful motivator, both for you and for your customer.
Care Finally, a selling attitude is a caring attitude. Rather than just dump products on customers, if you want them to ever come back again, you should care about them and their problems, and hence be proud of how your products will help.
Care for customers can include taking time out from the normal selling context to check up on them, that the product is working ok and that they are happy with it. It can even include sending them Christmas and birthday cards — to their partner too.
When others know that you care about them, personally, then they will be far more willing to trust you — and trust is the first doorway towards selling.
campus Marketing | modern trade marketing Plan mumbai
Seasonal Marketing Opportunities
Preparing your business for the upcoming seasonal events campus Marketing, modern trade marketing ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Festival or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.
Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as , you can create a humorous cardboard cutout of Santa wearing Christmas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.
Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.
Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.
Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.
Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”
campus Marketing | modern trade marketing Plan mumbai
Marketing idea an tips , info , case study
Experiential Marketing Done Right: Retail Edition
No Noise at Selfridges
An example of a retailer who literally cut out the noise was Selfridges, with the introduction of a calm and quiet shopping experience in 2013.
They proposed themselves as an oasis away from everything that usually defines the retail experience. Looking back now, one could say they embraced the health conscious trend in its infant stage. And by doing so, gave customers an experience they didn’t even fully realize they wanted yet.
Sephora’s ModiFace 3D Beauty Mirror
What’s one of the biggest hinders to purchase? Not being able to trial product before buying. Make up brands have been trying to get round this with testers, but with hygiene a concern, these testers can only go so far.
That’s why Sephora’s use of augmented reality in their customer’s favour was such a brilliant move. Customers get to see just which shades and styles suit them best, and will probably end up buying products they wouldn’t have even considered before. There’s nothing like a little affirmation to push someone towards purchas
Coca-Cola Happiness Machine for Couples
Coca-Cola is one of those brands that know just how important it is to form an emotional connection with their consumers. They go out of their way to leverage quirky and delightful experiential marketing techniques to engage with their customers one on one.
With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”
Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing services they need campus Marketing | Door To Door Marketing business satara. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.
Direct Marketing Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI
Data consultancy Creative design and production Print and digital
Advertising Tactical ad solutions or full multi media campaign planning, concept and execution Print and digital media Production and delivery to chosen media
Creative Design From initial concept development through to finished production and delivery
Press, print and digital media From corporate identity to point of sale
Experiential Marketing Take your brand to the right people
Real world and virtual (augmented reality) Exhibitions and shows Guerrilla activity
Sales Promotion Plan and execute activity in all channels to achieve tactical marketing objectives
From concept through to delivery and performance analysis All media
Campaign Delivery Creative design On-line and off-line direct marketing channels In-house studio production Print buying and distribution logistics
Marketing performance
Marketing performance analysis Customer value delivered by marketing channels Cross channel marketing budget allocation Optimising allocation of multiple brand propositions to individuals Customer understanding Propensity modelling Response and value predictive models for home shoppers Product affinity segmentation Impact of contact density on consumer response Using on-line browsing to predict purchase propensity
About us
Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.
From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.
we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.
Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.
campus Marketing | Door To Door Marketing business satara
Purchase Influences
Purchase Influences
Purchase influences of B2B customers differ from those of the consumer market due to the high time and cost investments of B2B transactions.
LEARNING OBJECTIVES
Differentiate between business-to-business customer influences versus consumer market purchase influences
KEY TAKEAWAYS
Key Points
Customer retention, customer relationship management, personalization, customization, and one-to-one marketing programs are instrumental in encouraging new and repeat purchases in B2B companies.
Unlike consumer buyer markets, business customers are less emotional and more task-oriented during the buying and decision-making process.
Quality, price, and delivery mechanisms heavily influence B2B buyer decisions.
Key Terms
lead: Potential opportunity for a sale or transaction, a potential customer.
Purchase Influences
Similar to consumers, B2B purchase influences encompass different variables that affect business customers’ buying behavior. The purchase influences of business-to-business (B2B) customers differ from those of the consumer market due to the high time and cost investments of B2B transactions. Customer behavior study, which is based on consumer behavior, is helpful in analyzing how B2B sales and marketing activities reinforce the purchasing behavior of B2B customers.
Service Delivery: Delivery of goods or service may not be enough to allow a business to recognize revenue on a sale if there is doubt that the customer will pay what is owed.
Influential Assets in B2B Purchase Behavior
Customer retention, customer relationship management, personalization, customization, and one-to-one marketing programs are instrumental in encouraging new and repeat purchases in B2B companies. For example, sales and marketing professionals may implement promotional initiatives such as appreciation events, product discounts, and free upgrades to prompt word-of-mouth referrals. Depending on the industry, customer referrals can generate significant leads for B2B businesses.
Personalized customer service and marketing programs are also influential during the B2B evaluation and selection process. Brands can incorporate personalization features with communication tools including product brochures, email newsletters, and social media to help prospects and existing customers evaluate product offerings.
The option of a straight “re-buy” can help to encourage customer retention. A straight “re-buy” occurs when a customer buys the same product, in the same quantity, from the same vendor.
Unlike consumer buyer markets, business customers are less emotional and more task-oriented during the buying and decision-making process. The potential risks that can result from a poorly executed B2B transaction often produce lengthy and complex sales cycles. To facilitate the evaluation and selection process, B2B customers specifically look for product attributes such as economy in cost and use, productivity, and functionality. Often, these variables are assessed during face-to-face, online meetings, or demonstrations with sales professionals.
Ultimately, B2B customers seek to partner with reliable, fair, consistent, responsive, and cooperative businesses. Quality, price, and delivery mechanisms, rather than emotional motives, tend to dominate the purchase decisions of B2B buyers. Customer testimonials, trade reviews, and industry analyst firms are all resources B2B buyers use to determine whether these factors are in line with the reputation and performance of B2B sellers.
Negotiating
B2B buyers and sellers use negotiating tactics to agree upon terms and pricing that benefit both the customer and the seller.
LEARNING OBJECTIVES
Discuss the primary purpose of negotiation in B2B organizations
KEY TAKEAWAYS
Key Points
Typically, many departments and roles are involved in the decision-making process for business purchases.
Client concerns and modification requests are often addressed during the contract stage to help guide the buyer-seller relationship throughout the life of the contract.
Due to globalization and evolving business trends, more companies are adopting negotiation teams in order to take advantage of cross-departmental and cross-functional knowledge during the negotiation process.
Key Terms
B2B: Acronym for commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
information silos: A management system incapable of reciprocal operation with other, related information systems.
Negotiating
Negotiation is a dialogue between two or more parties, intended to reach an understanding, resolve differences, or gain advantages. It is also used to agree upon courses of action, bargain for individual or collective advantages, and satisfy the various interests of people or parties involved in the negotiation. “Negotiation” originates from the Latin expression negotiatus, the past participle of negotiare, which means “to carry on business. ”
Relevance of Negotiation in B2B Organizations
The negotiation process is an important step during the business-to-business (B2B) buying process. Both buyers and sellers use negotiating tactics to agree upon terms and pricing that will benefit both the customer and service provider. Typically, many departments and roles are involved in the decision-making process for business purchases. This is particularly true at the contract stage, where client concerns and modification requests are addressed to help guide the buyer-seller relationship throughout the life of the contract. Buyers may be interested in modifying their purchase via enhanced product features, price adjustments, or other customer benefits. Management, sales, marketing, quality control, and legal personnel may all play a part in negotiating buyer-seller contracts and agreements.
Evolution of Negotiation Tactics
Due to globalization and evolving business trends, more companies are now using negotiation teams. Teams can effectively collaborate, pool resources, and brainstorm solutions to break down and manage complex negotiations. More knowledge and wisdom can be harnessed in cross-departmental and cross-functional teams than with individuals operating in information silos. Writing and noting customer specifications, listening to buyer concerns, and communicating specific actions are roles team members must satisfy during the negotiation process. The capacity base of a negotiation team can also reduce errors and strengthen the long-term buyer-seller relationship because of the improved accuracy and wider range of knowledge that can be brought to the negotiation.
Negotiating: Negotiating tactics in B2B transactions involve taking buyer and seller interests into account.
Leasing
In B2B transactions, leasing serves as an alternative financing method for customers looking to use high-priced products and services.
LEARNING OBJECTIVES
Discuss the advantages and disadvantages of leasing in business-to-business transactions
KEY TAKEAWAYS
Key Points
One of the major benefits of business leasing is the ability for organizations to quickly take advantage of new products available on the market.
Leasing can also help organizations manage their annual budgets, avoid dealing with depreciated and unusable equipment, and take advantage of the latest technologies available on the market.
Some of the major disadvantages to leasing products include loss of control over the product, limited flexibility in contract modifications, and hidden fees and penalties for damaged products.
Key Terms
depreciation: The measurement of the decline in value of assets. Not to be confused with impairment, which is the measurement of the unplanned, extraordinary decline in value of assets.
lessee: An individual or a corporation who has the right of use of something of value, gained through a lease agreement with the real owner of the property.
Leasing
Leasing is a process by which a firm can obtain the use of certain fixed assets for which it must pay a series of contractual, periodic, or tax deductible payments. In business-to-business ( B2B ) transactions, leasing serves as an alternative method for customers looking to use high-priced products and services. For example, customers often lease software products. The process works similar to leasing a car, where customers pay a fee over time to use the technology without owning the equipment. At the end of the lease, the hardware is returned or purchased at a fair market price.
Leasing Sign: Leasing products is often a viable alternative for cash-strapped organizations.
Benefits Of Leasing
One of the major benefits of leasing is the ability for organizations to quickly take advantage of new products available on the market. Organizations such as schools and universities, which often rely on bonds to fund new hardware and software purchases, frequently take advantage of leasing programs. This keeps the hardware in schools current, and ensures that students are using the latest technology.
Leased Locomotive: A locomotive that Union Pacific Railroad leases. The locomotive is an ex-Long Island Railroad unit.
Business products also tend to depreciate quickly and have little value at the end of its life. Leasing allows organizations to avoid dealing with the depreciation of outdated products. When a piece of technology has reached the end of its life, the equipment is usually sent back to the vendor for disposal, saving the customer time and money. Organizations with smaller cash flows can also obtain technology at lower costs by leasing products rather than purchasing them.
Leasing can also help organizations manage their annual budgets. Depending on the organization, lease agreements are easier to administer and approve than purchasing agreements, since the cost of the equipment is spread out over the course of the lease. In contrast, organizational purchases require the availability of large sums of money within a single fiscal year. Leasing business products not only significantly reduces the length of the approval process for obtaining products, but makes it easier for organizations to balance their annual budget.
Additional advantages of B2B leasing agreements include flexible lease-to-own programs. A lease can be structured to allow the purchase of equipment at the end of the lease for fair market value of the hardware. Furthermore, lease agreements can be structured to include maintenance, installation, software, and other professional services. This can save the district time and money in the long run.
Potential Disadvantages Of Leasing
Without owning a product, organizations also lack full control over what can be done with the equipment. Whereas customers who purchase equipment wield influence over future product updates and modifications, leasing customers may have limited say in how products evolve for future releases.
Lease agreements are also set for a definite period of time, which locks organizations with certain vendors and equipment. If the needs of the lessee suddenly change, it might be difficult to modify the terms of the lease. However, some leases will allow product upgrades before the end of the lease.
In addition, lessees might not be able to return damaged products depending on the leasing conditions. Leasing terms sometimes include hidden fees and penalties at the conclusion of the lease, all of which can cost the organization extra money. Accounting and purchasing departments must be aware of both the pros and cons of the lease to avoid larger problems over the lifetime of the leasing contract.
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campus Marketing | Door To Door Marketing business satara
We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. campus Marketing | Feet On Street marketing Staff Narayan Peth
Consumers have changed, media has evolved and so have our solutions.
Our solutions to your activity include: Ecommerce On-pack promotions & competitions Loyalty & Reward programmes Customer helplines POS – Collation & Distribution Product Sampling Contract packing Database Management Kitting & relabeling Digital services
About Us
At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.
we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.
At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.
We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.
After completing this chapter, you will be able to
Deliver an effective business plan pitch
Overview
Writing a good business plan will only get an entrepreneur so far. To achieve their goals, they must be prepared to pitch their plan effectively to targeted investors and other potential stakeholders. These are sometimes called elevator pitches because an entrepreneur should be prepared to effectively deliver one in the length of time it takes to ride up a few floors in an elevator with a potential investor. The goal of a pitch is not to fully describe a business idea, but to be able to convince a potential investor in five minutes or less that they should meet with the entrepreneur further to learn more about the idea because they might want to invest in it.
Your business plan pitch must be focused on what your targeted audience and business plan readers need to know. Usually your pitch will be designed to capture a potential investor’s interest so that they will want to talk to you about investing in your venture. In that case, your pitch should follow a process similar to the one described next.
Avoid the trap of telling the potential investors too much about how your business works. Instead, spend your time telling them what they need to know to become interested enough to possibly invest in your venture. That means allocating your time almost equally on each of the following elements of your pitch script.
Describe the market problem that your venture solves
The problem you solve should be for an identifiable group of people or organizations who recognize that they have a problem and are willing to spend their money for a solution to the problem.
Describe how your venture solves the problem
Your solution should be better than the alternative solutions offered by your competitors or by those who suffer from the problem. It should also be a solution that cannot or will not be readily copied by existing or new competitors.
Explain how and why you and your venture are capable of solving the problem while also generating a profit
Your chances of being considered capable of delivering what you promise are enhanced if you have a strong team, relevant experience, or access to scarce or unique resources or networks.
Explain why you need the financing and anything else you want from the potential investors, like their expertise or access to their networks
Your opportunities to get the financing you need improve when you can show that the money will increase your capacity to achieve what you promise.
Describe why the investors should invest in your venture
Potential investors want to know how and when they will get their investment back and how much of a return they will earn on their money. You should be able provide them with an estimate of how much your venture is worth and will be worth in the future while telling them what that means for them.
Solving a market problem is a winning formula, so demonstrate how the business solves a problem and makes money makes for a strong pitch.Providing context for individual investors and stakeholders is critical for their buy-in.
Chapter Summary
A simple five step business plan pitch format has five steps. When entrepreneurs have a chance to engage with targeted investors, they usually have a limited amount of time to convince those investors to consider their investment opportunity. The purpose of the business plan pitch is to capture the attention and interest of targeted investors within a very short time. A successful pitch should result in an invitation by the investor for the entrepreneur to provide more information about the business because they might want to invest in it.
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We partner with companies to inspire ideas, facilitate opportunities and deliver solutions that grow their business and their customer base.campus Marketing | guerrilla marketing Professional Fort.
Our vast array of services accommodate the manufacture of complete wholesale bingo supplies including mumbai printed bingo tickets, novelty bingo dabbers and bingo pens or bingo markers.
We can print promotional scratch cards, peel open cards, scratch and sniff cards, break open cards, heat reveal cards, newspaper games and more, in-house.
Direct mail is a speciality with the facility to print, fulfil and insert up to 450,000 envelopes a day with the added benefit of including up to 5 personalised items via camera matching.
What we can do for you
We help grow your business and customer base and specialise in the following: –
Marketing or promotional ideas and creative graphic design Commercial print and direct mail Instant win game cards including printed scratch cards, scratch & sniff cards and parking permits Specialist secure printing and finishing Promotional branded gifts and merchandise Bingo tickets, bingo dabbers and daubers, bingo markers and pens and many other bingo supplies Electronic games hardware and software Design and build of leisure environments
we’ve built an enviable reputation by staying true to our principles – to produce consistently effective, progressive design and marketing solutions whilst still maintaining special emphasis on client care and support.
Marketing & Print
We have one of the largest printing plants in the mumbai and specialise in both litho and digital printing, allowing us to provide a complete range of print services for all business sectors. With many years of experience, we will produce your print to the highest standard, on time and every time. We are always committed to your requirements.
Our digital presses allow us to produce any size runs in short lead times without compromising on our committed high quality. With full colour variable printing, one or every page can be personalised to elevate your message over your competitors.
Our colour management system and quality control ensures that our work is produced to the highest ISO standards whatever size your print run. Our dedicated finishing department will ensure that your print is finished to the highest standard.
Promotional Gifts
We are a leading supplier of promotional merchandise. With a massive global sourcing network, we can fulfil almost any requirements. We specialise in supplying our customers with quality branded and unbranded products.
campus Marketing | guerrilla marketing Professional Fort
job search Companies in pune
job search Companies in pune
Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.
Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.
Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.
Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.
Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.
Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.
Profiling the Right People for Every Profession
Our Story
Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.
Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.
What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.
Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.
OUR BELIEVES
Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships. This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.
Focus
At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.
Vision
What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.
Mission
Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.
Fulcrum offers an all-inclusive recruitment service for organisations.
Our dedicated consultants understand the value of profiling the right person for the right profession and adapt a dynamic systematic approach to build a long lasting relationship with you.
HR Consulting
We offers a wide range of Consulting services to our clients, which helps them to build systems and processes to acquire, engage and develop their human capital.
With veterans in HR Consulting, we offer end-to-end solutions in Consulting, for our clients.
If you would like to learn more about Fulcrum Resources solutions for your business, please get in touch with us today at .
With insights into the complexities of people management in the 21st century, we bring to you a host of solutions to address these very challenges. Backed by our vast domain expertise in the HR space, we offer a suite of HR Consulting Solutions that will help you take that quantum leap into organizational excellence.
Recruitment Process
At Fulcrum Resources, we not only provide recruitment consultancy services to our clients but also give the applicants a perfect platform to get their dream jobs. We can help our clients to get the suitable candidates, cultivate them and retain them. Our comprehensive recruitment and staffing solutions as HR consultant ensure the delivery of profitable propositions for your workforce requirements.
We have adopted the international practices and procedures that are designed to attract and hire the best talent available in the market; thereby offering the best employee recruitment. We provide our client companies with not only a set of candidates, but also discussion on best-fit market availability, comparative benchmarking and a comfort knowing.
HR Outsourcing
We offer strategic outsourcing solutions that give clients access to intellectual capital which may not available in-house. By handling all the backend processes in an efficient and time-bound manner, we help organizations to focus on their core processes. We help small firms with access to the same economies of scale, efficiency, and expertise that large companies enjoy.
We provide fully integrated
Payroll ProcessingStatutory Compliance Outsourcing Recruitment Back Office solutions
If you would like to learn more about Corporate Resources solutions for your business, please get in touch with us today .
Contract & Temporary Staffing
Fulcrum is committed to providing HR and staffing solutions to our clients, no matter the field. As a one-stop service provider in this field of employment, our Agency can provide temporary or contract staffs in the shortest possible time. We will manage all the necessary administration such as payroll, insurance, and compensation, to give you a peace of mind. Our commitment to service ensures that we can solve your contract and temporary staffing queries and offer you peace of mind.
Executive Search
Fulcrum understands the value that a successful executive search offers an organisation. Trained to be top headhunters with experiences in Maharastra and the region, what we offer our clients is sourcing and qualifying that unique human talent to best fit your business. Through our personality reviews and background research, Fulcrum ensures that the candidates we offer to your company are not only well qualified for the role, but will also seamlessly fit into your company values.
General Recruitment
Recruitment and HR as a function is designed to make your organisation’s hiring decisions easier and simpler. Here at People Profilers, we understand the importance of providing a holistic HR support, and the burden it can ease from your business. Our agency provides general job placements from junior to mid-level executives and managers. Being a one-stop HR service provider, Fulcrum can solve all the staffing needs of your business.
Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:
Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.
Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.
Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.
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No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you.
At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Way beyond simple off-the-shelf loyalty schemes, each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people.
We engage and inspire the people that matter – the people who power your business.
campus Marketing | general trade marketing enterprise Fort
Fulcrum are a market leading, independent and energetic btl , marketing , customer incentive agency with an absolute passion for prize fulfilment, holiday incentives, travel prizes and customer service.
We’re not just another agency, we’re a team made up of prize experts that are fanatical about delivering exceptional customer journeys. Between us we have years of prize delivery experience, and we’ve learnt from this experience that it’s all in the detail, and we’re just great at detail.
We work with some of the world’s leading brands, marketing agencies and media owners, trusted to manage their customers, top performers, VIP’s and most valued clients.
placement Supplier in pune
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Welcome!
Work From Home, Office, College and Anywhere.
Work @ your Own free time.
Guranteed Weekly / Monthly Payments.
No need any Previous Experience.
Dedicated Customer Support.
10000 Users Trusts and Already Joined this!
Students, Housewives, Working Professionals and Anybody who wants Good Part time Income Can Do This.
Work From Anywhere
You Can work from Home, Office , college, Anywhere as per your Convenience.
Work at Anytime
No need to Work Daily. You can Work at your own time, as per your Wish.
Guaranteed Payments
Get your Payments Weekly/Monthly. Payment will be made thru Cheque, NEFT, or Cash.
No Limit or target
There is No limit or Target. You can work as much as you can. As this is a Part time Job.
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We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around…
Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.
Our goal is to assist our client endeavor, to achieve their customer satisfaction by way of providing excellent services through Marketing, Market Research, Promotions, Surveys for Market Study & Online Research.
To be the most trusted business partner provide research services and marketing services enabling our clients to build trust and loyalty throughout the experience customer itinerary. We employ a full range of promotional and marketing services to meet your marketing objectives.
We combine the results of high-quality fieldwork with our experienced fieldwork team to deliver more than data, We produce, insightful, actionable results. We’ll partner with you. Our team works to fully understand your strategic objectives, which then allows them to design an appropriate methodology and carry out the marketing successfully.
What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, creative designers, media specialists,fieldwork experts, ground marketing team, and marketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide.
We see ourselves as always growing and are dedicated to continually developing our marketing company with individuals who will add value to our business and yours – always ensuring that you have access to the latest in industry knowledge, and fresh, exciting marketing ideas!
WHAT IS FIELD MARKETING? Field marketing and marketing Team in Sahar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Team in Sahar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Team in Sahar
EVENT EMCEES AND DJS
Liven up your experiential marketing event with Fulcrum’s experienced event emcees and DJs.
Event emcees and DJs are known for drawing in a crowd in a unique and interactive way. From their enthusiasm and their ability to work a mic and wow the crowd, emcees and DJs can be an incredible addition for your experiential marketing campaign.
No matter the size or scale, from small complex VIP events to large-scale festivals, we’ve matched companies with top-tier, enthusiastic, and memorable emcees and DJs for over 10 years and we’re can do that for your brand, too!
Our event emcees and DJs excel at:
ELEVATING BRAND PRESENCE
HOSTING GAMES
ENCOURAGING PARTICIPATION IN INTERACTIVE ELEMENTS
CREATING FOMO
DRAWING IN EVENT ATTENDEES
ENCOURAGING SOCIAL MEDIA SHARES
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WHAT IS FIELD MARKETING? Field marketing and marketing Team in Cumbala Hill is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Team in Cumbala Hill tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Team in Cumbala Hill
Drury Design in Chief Marketer: B2B Content Marketing
Just about every B2B marketer has content. But not every B2B marketer is necessarily doing content marketing. “Blanketing people with junk isn’t content marketing,” says Chris Drury, president/chief creative officer, Drury Design Dynamics. “People are beginning to understand that they need a strategy.”
“It comes down to creating relevant content that gets in front of the right people at the right time,” says Doug Pace, vice president and COO of Bayshore Solutions.“You have to understand your consumer and what interests them—we want to capture those consumers higher in the buying funnel. Most of them don’t even know that they are looking for your product, so you need to send them down the path you want them on.”
“On the B2B side, there are so many people who do hours of research before they make a call, so you want to be high in the consideration set,” says Jenni Walsh, director of digital marketing, Bayshore Solutions.“You need to have branding and content that will speak to their needs, with a strong call to action.”
In many organizations, there are two tracks of thinking about how to approach the customer, notes Marcia Chithelen vice president, marketing strategy, BizMark. Corporate marketing is thinking big picture, with a global view of generating content to move into new spaces. At the product manager level, the content generation approach is more narrow and focused.
“Having content is important, but really understanding where your customers are is a big thing,” says Ed Gillespie, executive director, BizMark.“You need to use it to tie your product to their larger corporate initiatives and position yourself to be part of the solution.”
WHAT YOU NEED Marketers must come up with a content calendar, to highlight what needs to get promoted at what point in the year, says Walsh. Companies need to have a clear focus on what content needs to be produced, who is responsible for producing it, how often it should be updated and what graphics are needed to make it pop. “Most people understand the need for having copy and written content, but the powerful messaging that you can get across in a video or photo is important and should be included in any content strategy,” she says.
All of these elements can be incorporated into an integrated strategy involving PR, LinkedIn, case studies, webinars, whitepapers and more, says Pace. “If you can take off the gloves and say you’ll give away the secret sauce, you’ll be seen as an expert and that will drive awareness.”
The challenge is to optimize the experience for your customer, and how to become a more agile content marketer, notes Abaza. Marketers are increasingly looking to marketing automation solutions to figure out ways to generate leads from premium con- tent like whitepapers and webinars without having to ask IT to create a new landing page every time they want to test something.
ROI IMPACT Of course, knowing who you are targeting is essential. Bayshore spends time with clients creating buyer personas centered around individual customers, what they are after and what drive them emotionally, says Pace.
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The Fulcrum Agency is the Mumbai marketing company and Feet On Street Marketing operation in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
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Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
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You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Ensuring your target demographic is mirrored in your BAs is essential. The consumer will feel comfortable to speak with the BA right away, and will be more likely to take the time to consider what they have to say because people connect with similar people.
2. The social butterflies
People connect with people, especially when they are authentic, genuine, and relatable. Find BAs that spark conversation with ease and can charm just about anyone. Friendly, kind, and charismatic are qualities that are mandatory to have when it comes to representation. People trust recommendations and opinions of people that they connect with.
3. People with reach and resonance
People with a natural ability to influence their peers are the kind of people you’ll want to hire. Social media influencers are often good options to reach out to if you desire more digital traffic. Otherwise, people that have held leadership positions elsewhere, had marketing or advertising related work, or simply persuasive personalities are traits that are important to look for in a potential BA.
4. Quick learners with deep understanding
Your BAs need to know the product or service like the back of their hand. BAs are providing potential customers a valuable experience by allowing them to connect with someone that can answer all questions that may arise, thus creating a greater chance to turn a potential customer into a lifelong customer. Make sure your BAs are armed with as much information as possible, then some, so they are ready to educate your new customers.
5. People with a passion for your brand
The best brand ambassador you can have is someone that already has a passion for your brand. It’s hard to fake excitement, so having someone with true and genuine passion for your product will only benefit your company’s sales. Plus, the brand ambassador will be more likely to talk up your products because of their excitement about being a part of your team.
Our Senior Vice President, Drew McCartt says “Brand ambassadors are imperative to bringing a brand to life and creating a dialogue in a way no other type of marketing can achieve in an honest and authentic way. Nothing compares to one-on-one, face-to-face engagement to drive results.” For more information about how to create a dialogue about your company using brand ambassadors, check out Drew’s interview with Smart Business.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
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