Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling company , door-to-door sales technique and d2d selling company in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Agent in Erandwana
What to Consider when Running a Coupon Promotion
The history of coupons
A summary timeline of the history of coupons;
1888 Asa Candler used paper tickets for free glasses of Coke to help market his new soda
1909 C. W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
1930 Coupon usage grows dramatically during the great depression
1940 Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
1957 Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
1965 Half of all the families in the United States begin cutting coupons
1990 The invention of the internet leads to the downloaded printable coupon and online coupons
1992 The last year coupon usage is on the rise for the next 17 years
2002 Americans saved $3.8 billion shopping with coupons
Coupons can work hard for you, heres what you need to know to see if they work for your brand and promotion.
Why are coupons such a popular mechanic?
Coupons are relatively low cost to deploy, requiring print and design costs only to be either incorporated into your packaging or attached/included within other material, such as newspapers, magazines, leaflets, receipts etc
Men are more likely than women to research a purchase, a new survey found[1], and this often translates into coupon usage. Nearly a quarter of men (23.8 percent) used coupons frequently and nearly half (44.7 percent) use them occasionally.
Coupons are understood and accessible to all audience types, from young children to mature adults.
This mechanism makes it easy to manage your budget by producing only the number of discount vouchers to fit your budget. Alternatively, coupon promotions can easily be covered by a sales promotion agency who will insure you against over-redemption.
What you should keep an eye on if opting for a coupon promotion
Its important that coupon numbers are proportionate to product numbers if consumers cannot get hold of your product it will lead to negative brand reputation. If your product is new or specialist, and not available in large volumes, consider a more targeted distribution method such as a letterbox drop in key geographical areas.
If coupons are provided in an electronic format, high value coupons should not be issued in paper as these create opportunities for frauds to copy and print in multiples to then redeem.
If offering a free or half price product be aware that the cost of the product may differ, dependant, on which retailer the consumer claims through. To avoid excess liability, include a finite value of the coupon within the T&Cs on the coupon itself.
Dont forget to include the expiry date you dont want to be redeeming coupons years after the offer was publicised
The campaign enabled Danone Activia to top into the 50+ audiences, creating valuable sales uplift within the region.
Mando provided promotional consultation from the start of the design stages, mechanism development, and a fixed fee service to allow Danone Activia to secure their promotional budget.
Danone Danacol
Danone Danacol wanted to collect brand vital information about their target audience and acknowledged that they would need to offer a reward to incentivise customers to provide the information.
When customers purchased either 4 or 8 packs a Danacol, they could fill out an attached questionnaire. Once the questionnaire was completed and received by Danone, the customer would be sent a free product coupon as a thank you for their time.
The health yogurt brand was weary of the spiralling costs associated with offering free yogurt packs for each questionnaire. Mando provided promotional consultation, statistical analysis to predict response rates, and a fixed fee service to cover the face value of all coupon redemptions to eliminate all potential risk.
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d2d selling company in Pune
d2d selling company in mumbai
rural marketing , demonstration in mohallas Advertising, Business To Business Promotion, search engine placement,
Business to consumer brand Activation, one2one Activation, Literature Search
Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling company , door-to-door sales technique and d2d selling company in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. d2d selling company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales,customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing company in Budhwar Peth
News Based Advertising: Ethical or Not!
Maybe you read the article that was shared on Facebook that said 10 best places to visit this summer and maybe that article ended up influencing your choice for summer vacation destination. You may have thought that this article was written by a user or a travel enthusiast that wanted to share their experience.
In the worst case you may have thought that this article was written by a news reporter? What if I told you that this article is a part of a disturbing trend called news based advertising wherein corporations sponsor content that is shared with users and intended to influence their decisions. In this article we will understand more about news based advertising as well as the ethical implications that impact the issue.
The Rise of News Based Advertising
Online advertising has reached a saturation point. The situation is so severe that the pay per click model is almost irrelevant. Less than 0.2% of people that view an online advertisement actually click it. Therefore, there is a serious lack of trust between consumers that view online advertisements and companies that sponsor them. This is leading to big budgets earmarked for online advertisements going down the drain.
This sparked off a new trend. Companies like Buzzfeed have come into existence and have brought along the news based advertising model. Consumers tend to engage a lot more with such content. Not only do they read the content avidly, but they also share the content on social media giving it their stamp of approval. The method has become so effective that traditional media companies like Time Inc have also created special teams to meet the demands of their clients. Corporate behemoths like General Electric and Chevron have also been known to extensively use news based advertisements.
What is News Based Advertising ?
The simplest definition of news based advertising is that news articles actually do the work of advertisements. An advertisement is camouflaged as a news article. For instance if a company wanted to promote a brand of cereal as a healthy breakfast option, they would get an article written with the title 5 healthy breakfast options wherein they would list 4 other options which are already accepted by the public and then add their brand to the list as well.
Media houses like Buzzfeed and ScoopWhoop are required to disclose that these articles are sponsored by corporations. However, the disclosure happens in a form that is not obvious and difficult to find. Hence, the law is followed in letter but not is spirit.
The Principle of Separation of News and Advertisements
Media houses have always been required to ensure that the revenue that they generate from advertisements does not impact their news reporting. News is an important part of the social fabric and it is important that the news is not polluted via corporate interests. Media houses are therefore believed to have a basic responsibility that they clearly mark their advertisements as advertisements. This will enable the user to determine what content has been genuinely reported and what content has been sponsored and therefore might have ulterior motives.
Why Editorial Independence is Important for Society ?
The trend of news based advertising is disturbing to say the least. This is because news based advertisements misuse the trust of the consumers. This is trickery to say the least. It is not long before consumers realize this and this trust gets shattered. Media houses may have to most to lose.
Consider for instance, if Volkswagen has an extremely cozy relationship with media houses. Then it can influence news reports on how its carbon emission negligence is reported! The society needs to know the full extent of negligence that has been committed by a profit mongering corporation but the same may be prevented or misdirected by news reporters because of their financial dependence on such firms.
This is one of those situations where the interests of business and the interests of society are clearly at conflict with one another. Society deserves to have an unbiased and uninfluenced reporting of the events around them. News based advertising is a deterrent to this independence. As mainstream companies are joining this trend, the future looks dangerously unstable and bleak!
Why Editorial Independence is Difficult to Protect ?
Editorial independence is difficult to protect because consumers have started expecting free stuff. Well nothing in life is free. Media houses incur production and editorial expenses that consumers are unwilling to pay. On the other hand, corporations are more than happy to pay for such expenses if media houses mix advertisements with regular news articles.
This has put pressure on all media houses. The ones that are indulging in this seemingly unethical practice are reaping financial rewards. This has made them the darling of investors on stock exchanged. The companies that still choose to be ethical are facing grim financial situations. They face the danger of hostile takeovers from other companies.
As a result, pretty much every media house is on board with news based advertising. Some are using their own brand to do so whereas others are more careful and have created subsidiaries to detach themselves from this questionable practice.
Things to Look For When Hiring an Outsourced Sales Team
If you’re a business owner, you’ve probably played the part of sales manager, marketing director, and salesperson. When you’re starting out, it’s important for you to fill as many roles as possible to save money. However, as your company grows, you may start looking for other ways to create an effective sales force.
More commonly, companies are looking to hiring outsourced sales members to pad their bottom lines. Outsourcing your sales can be an effective way to grow your business – but there are a few caveats. If you’re looking to hire a sales outsourcing company, there are a number of tenets you should look for to maximize your chances for success. We’ll break down some of the most important aspects in your hiring search.
Industry Experience
It may seem like a no brainer, but industry experience is one of the most important qualifiers for your external sales force. Not all sales forces are created equal, so it’s important to ensure the outsourcing company you hire has experience with your particular product or service. To find the right outsourcing partner for your particular industry, consider contacting any professional organizations you’re affiliated with as a jumping off point.
A Proven Sales Process
Hiring the right kind of salespeople can steadily increase your margins. The wrong kind, however, can eat up your precious resources or erode your customer relationships. That’s why it’s equally important to consider sales outsourcing companies with a quantifiable and repeatable sales process. Are they aware of current best practices? How do they show it? A good sales team is borne of more than just a few training seminars. Does the company employ people who have real world experience?
One of the best ways you can assess this is by taking note of their correspondence with you. If their communication skills are anything short of excellent, it might be best to take your business elsewhere. Communication skills are the key to a successful sales negotiation, so why would you trust your business to anyone less than stellar?
Customized and Integrated Messaging
While it’s important for any outsourcing company to have a proven sales process, you also need to make sure they’re not of the chain letter variety. In other words, you’ll want to keep an eye out for a company that customizes their messaging specifically to your product or service. “Fill-in-the-blank” companies abound, but they aren’t capable of producing the hand-tailored service of a customized outsourcing solution.
Dedicated Sales Team
Outsourcing salespeople is becoming more common in today’s market. Unlike internal hires, you don’t have to provide an external team with benefits or a salary, so you can afford more of them. However, this can make finding a truly dedicated team more difficult. When evaluating outsourcing companies, look at how long employees stay on average. If the company you’re considering has a high rate of turnover, it might not be able to work as effectively for you.
A Collaborative Cost Plus Model
The cost plus model is becoming hugely popular when it comes to outsourcing. In contrast to the fixed-cost model, a cost plus arrangement allows for more transparency between you and the company you’re turning to for outsourcing. It may require a little more work on your part, but it also ensures you have more control over the hiring process so you can select only the best candidates.
Useful Activity Metrics
When selecting an outsourcing company, it’s important to evaluate a company based on the sort of performance metrics they require. For example, a call center may give you activity metrics based solely on the number of cold calls it makes per day. This type of information may not be useful, especially if none of these calls lead to a sale. Seek out companies that use performance metrics that are actually useful and connected to your growth. That way, you’ll actually get what you’re paying for.
Intellectual Property Considerations
If you’re considering outsourcing your sales, the safety of your intellectual property should be of utmost importance. Your outsourcing provider should be able to readily provide you with non-disclosure agreements, employee confidentiality contracts, and any other specific project-related intellectual property provisions.
Project Management Methods
A good outsourcing company has project management protocols that allow for flexibility and scalability. In other words, the infrastructure of the company should be elastic enough to keep up with your demands.
A Good Cultural Fit
Even if you find a company that seems to meet all of your technical expectations, does it fit in with your company culture? If you’re an enterprise focused on an easy-going, hip atmosphere, you probably won’t find much success in hiring a stiff and regimented salesforce. Think of your target consumers, and assess whether your external sales staff is equipped to appeal to their sensibilities.
Established Relationship Protocols
Even though external staffing can save you money, potential conflict between your internal and external staff members is one of the biggest issues you may face. When evaluating an outsourcing company, ask what kind of conflict management protocols it has in place. Even relationships with the best intentions have their challenges, so make sure that your outsourcing company has a way of addressing these bumps in the road.
Management of People
When you take the plunge and hire an outsourcing company, you’ll want to make sure the staffing agency is excellent at managing people. One of the benefits of outsourcing, after all, is that you get to do less managing yourself. But how do you know an outsourcing company has good management skills? Evaluating the quality of its hires and asking questions regarding some of these previous tenets, like its relationship protocols, should give you a good idea.
Superb Senior Project Leadership
Good senior project leadership differs from basic project management. For example, a senior project leader may be tasked with mentoring other personnel, providing performance metrics, identifying needs and providing training, and turning around projects when they experience glitches. These members are an integral part of a successful operation, so any outsourced project leadership should be flawless.
High Integrity
Any outsourcing company you hire should demonstrate high levels of integrity in every aspect of its business dealings with you. Proper outsourcing requires an immense amount of trust, so reliability and honesty are absolutely essential in any relationship.
How a Vatican Tour Enlightened Me about the B2B Buyers Journey (and the Value of the Sales Executive)
You have seen the headlines over the last couple years about how buyers are more informed, and as a result (depending on the statistic being thrown around) are somewhere between 57-65 percent of the way through the buying process before they engage with a sales executive. Really?
Curators of these statistics have suggested that because buyers can go online to research vendors, products and services, they know what they want. You sure?
And because the buyer has so much information at their fingertips, these statistics have led to proclamations that the role of the sales executive is dead, dying or less relevant. Wow, thats some conclusion!
Not so fast. Heres a personal story from my travel files that may give you a different view than what youve been reading in recent headlines.
I stood in line with my wife and two daughters on a sunny day in Rome. I stared up at the historic building in front of me and imagined what the most famous works by Leonardo da Vinci would look like in person. When we reached the ticket office for the Vatican, we weighed two options: A private tour with a professional guide or a self-guided tour.
We had educated ourselves about the Vatican before our trip and believed we knew what we wanted to see. So I opted for the self-guided audio tour.
As we went through the guided tour, I thought how overwhelming the experience was. So much information. The art was amazing, but I must admit, as beautiful as it was, we were exhausted, and by the end of the tour everything started to look the same.
We left tired but satisfied. We had completed the Vatican tour, box checked! Now off to the Coliseum.
Fast forward to a couple years later. We were back in Rome and decided to visit the Vatican for a second time. Once again we had done our own research and thought we knew what we wanted to see. However, this time my daughters really wanted a professional guide (twin teenage daughters know how to work dad!), so I agreed and ponied up for the private tour. I was reluctant at first. I just didnt see or believe in the value of a private tour guide and suspected those Euros would be better spent at an outdoor café enjoying a wonderful Italian lunch and a glass of wine. But as every parent knows, you have to pick your battles. So, on with the private tour!
The moment we stepped through the Vatican gate, our guide, a good-natured Italian woman named Lillian, set the stage for our four hours together, taking us back on a journey through time. We were mesmerized as we walked with her while she told us the stories of the buildings, the art, the people, and the connection to each era in history. She had us. I was all in, visualizing the stories she was telling and loving every minute of it. We asked questions and engaged with each other conversationally as we went along. Remember, we had been here before. Four hours later, I was actually disappointed that it was over.
Later that evening we were sitting at an outdoor café on the square of the Pantheon. While enjoying a wonderful Italian dinner and finally a little wine, we reflected on our incredible Vatican experience. We couldnt stop talking about Lillian, the tour and how she transformed our experience along our journey and how much different this was from the last time we saw the Vatican. This, hands down, was the best tour we ever had!
And yet it was the exact same place wed toured a couple years earlier. The buildings, the architecture, the art worknone of these things had changed. The only thing different was Lillian. So why was the value and experience we received so much greater?
The difference was the guided story, the compelling story, providing context and insight, led by a person who was knowledgeable, curious and thought provoking.
It is the same in business with your customer conversations. Is the buyers journey different today? Absolutely! However, If you base your marketing and sales strategy on the best-practice that the buyer has all the information on your company from their research, and if you believe the hype that they are a majority of the way through the buying process, you are making a fatal mistake. In a world of information overload, your message, marketing and sales teams are now the only thing standing between commoditization and differentiation. It is both your marketing and sales teams, armed with your story, who can set the early buying vision, create the urgency to change, connect your solutions to whats important to your prospects and help them understand why they should choose you. In other words, your marketing and sales teams are more important than ever before. Its your own guided story that differentiates you from everyone else and brings your value to life. That starts from the very first interaction (online or in person) and flows throughout the buyers journey, no matter when a sales executive shows up.
Understanding this reality, and the value it can bring to the buyer experience, is your opportunity to change the game in your customer conversations. From the moment a buyer engages with your company, its your story that will shift the buying vision in your favor to the area of unconsidered needs,the area where you can create urgency and uniqueness, helping the buyer where no one else can. See it here. As my experience with Lilian at the Vatican illustrates, even with all the information, a well-built story, told with differentiation, passion, and conviction, will win every time!
d2d selling company in Pune
d2d selling company in mumbai
rural marketing , demonstration in mohallas Advertising, Business To Business Promotion, search engine placement,
Business to consumer brand Activation, one2one Activation, Literature Search
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing Agent in Erandwana
What to Consider when Running a Coupon Promotion
The history of coupons
A summary timeline of the history of coupons;
1888 Asa Candler used paper tickets for free glasses of Coke to help market his new soda
1909 C. W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
1930 Coupon usage grows dramatically during the great depression
1940 Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
1957 Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
1965 Half of all the families in the United States begin cutting coupons
1990 The invention of the internet leads to the downloaded printable coupon and online coupons
1992 The last year coupon usage is on the rise for the next 17 years
2002 Americans saved $3.8 billion shopping with coupons
Coupons can work hard for you, heres what you need to know to see if they work for your brand and promotion.
Why are coupons such a popular mechanic?
Coupons are relatively low cost to deploy, requiring print and design costs only to be either incorporated into your packaging or attached/included within other material, such as newspapers, magazines, leaflets, receipts etc
Men are more likely than women to research a purchase, a new survey found[1], and this often translates into coupon usage. Nearly a quarter of men (23.8 percent) used coupons frequently and nearly half (44.7 percent) use them occasionally.
Coupons are understood and accessible to all audience types, from young children to mature adults.
This mechanism makes it easy to manage your budget by producing only the number of discount vouchers to fit your budget. Alternatively, coupon promotions can easily be covered by a sales promotion agency who will insure you against over-redemption.
What you should keep an eye on if opting for a coupon promotion
Its important that coupon numbers are proportionate to product numbers if consumers cannot get hold of your product it will lead to negative brand reputation. If your product is new or specialist, and not available in large volumes, consider a more targeted distribution method such as a letterbox drop in key geographical areas.
If coupons are provided in an electronic format, high value coupons should not be issued in paper as these create opportunities for frauds to copy and print in multiples to then redeem.
If offering a free or half price product be aware that the cost of the product may differ, dependant, on which retailer the consumer claims through. To avoid excess liability, include a finite value of the coupon within the T&Cs on the coupon itself.
Dont forget to include the expiry date you dont want to be redeeming coupons years after the offer was publicised
The campaign enabled Danone Activia to top into the 50+ audiences, creating valuable sales uplift within the region.
Mando provided promotional consultation from the start of the design stages, mechanism development, and a fixed fee service to allow Danone Activia to secure their promotional budget.
Danone Danacol
Danone Danacol wanted to collect brand vital information about their target audience and acknowledged that they would need to offer a reward to incentivise customers to provide the information.
When customers purchased either 4 or 8 packs a Danacol, they could fill out an attached questionnaire. Once the questionnaire was completed and received by Danone, the customer would be sent a free product coupon as a thank you for their time.
The health yogurt brand was weary of the spiralling costs associated with offering free yogurt packs for each questionnaire. Mando provided promotional consultation, statistical analysis to predict response rates, and a fixed fee service to cover the face value of all coupon redemptions to eliminate all potential risk.
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Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack. Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future. While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting Informative Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market. Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.) Offer a referral incentive. Offer a smaller, less expensive entry-level product to build trust. Offer package deals. Offer to charge less for their first purchase if they become a repeat customer. Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date. Offer financing options, if applicable. Offer a bonus if they pay in full. Offer special packaging or delivery. Offer “name-your-own-price” incentives. Offer comparative data or other comparison tools. Offer to let them trade up or upgrade to something better if they want. Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
Marketing company in Budhwar Peth
News Based Advertising: Ethical or Not!
Maybe you read the article that was shared on Facebook that said 10 best places to visit this summer and maybe that article ended up influencing your choice for summer vacation destination. You may have thought that this article was written by a user or a travel enthusiast that wanted to share their experience.
In the worst case you may have thought that this article was written by a news reporter? What if I told you that this article is a part of a disturbing trend called news based advertising wherein corporations sponsor content that is shared with users and intended to influence their decisions. In this article we will understand more about news based advertising as well as the ethical implications that impact the issue.
The Rise of News Based Advertising
Online advertising has reached a saturation point. The situation is so severe that the pay per click model is almost irrelevant. Less than 0.2% of people that view an online advertisement actually click it. Therefore, there is a serious lack of trust between consumers that view online advertisements and companies that sponsor them. This is leading to big budgets earmarked for online advertisements going down the drain.
This sparked off a new trend. Companies like Buzzfeed have come into existence and have brought along the news based advertising model. Consumers tend to engage a lot more with such content. Not only do they read the content avidly, but they also share the content on social media giving it their stamp of approval. The method has become so effective that traditional media companies like Time Inc have also created special teams to meet the demands of their clients. Corporate behemoths like General Electric and Chevron have also been known to extensively use news based advertisements.
What is News Based Advertising ?
The simplest definition of news based advertising is that news articles actually do the work of advertisements. An advertisement is camouflaged as a news article. For instance if a company wanted to promote a brand of cereal as a healthy breakfast option, they would get an article written with the title 5 healthy breakfast options wherein they would list 4 other options which are already accepted by the public and then add their brand to the list as well.
Media houses like Buzzfeed and ScoopWhoop are required to disclose that these articles are sponsored by corporations. However, the disclosure happens in a form that is not obvious and difficult to find. Hence, the law is followed in letter but not is spirit.
The Principle of Separation of News and Advertisements
Media houses have always been required to ensure that the revenue that they generate from advertisements does not impact their news reporting. News is an important part of the social fabric and it is important that the news is not polluted via corporate interests. Media houses are therefore believed to have a basic responsibility that they clearly mark their advertisements as advertisements. This will enable the user to determine what content has been genuinely reported and what content has been sponsored and therefore might have ulterior motives.
Why Editorial Independence is Important for Society ?
The trend of news based advertising is disturbing to say the least. This is because news based advertisements misuse the trust of the consumers. This is trickery to say the least. It is not long before consumers realize this and this trust gets shattered. Media houses may have to most to lose.
Consider for instance, if Volkswagen has an extremely cozy relationship with media houses. Then it can influence news reports on how its carbon emission negligence is reported! The society needs to know the full extent of negligence that has been committed by a profit mongering corporation but the same may be prevented or misdirected by news reporters because of their financial dependence on such firms.
This is one of those situations where the interests of business and the interests of society are clearly at conflict with one another. Society deserves to have an unbiased and uninfluenced reporting of the events around them. News based advertising is a deterrent to this independence. As mainstream companies are joining this trend, the future looks dangerously unstable and bleak!
Why Editorial Independence is Difficult to Protect ?
Editorial independence is difficult to protect because consumers have started expecting free stuff. Well nothing in life is free. Media houses incur production and editorial expenses that consumers are unwilling to pay. On the other hand, corporations are more than happy to pay for such expenses if media houses mix advertisements with regular news articles.
This has put pressure on all media houses. The ones that are indulging in this seemingly unethical practice are reaping financial rewards. This has made them the darling of investors on stock exchanged. The companies that still choose to be ethical are facing grim financial situations. They face the danger of hostile takeovers from other companies.
As a result, pretty much every media house is on board with news based advertising. Some are using their own brand to do so whereas others are more careful and have created subsidiaries to detach themselves from this questionable practice.
Things to Look For When Hiring an Outsourced Sales Team
If you’re a business owner, you’ve probably played the part of sales manager, marketing director, and salesperson. When you’re starting out, it’s important for you to fill as many roles as possible to save money. However, as your company grows, you may start looking for other ways to create an effective sales force.
More commonly, companies are looking to hiring outsourced sales members to pad their bottom lines. Outsourcing your sales can be an effective way to grow your business – but there are a few caveats. If you’re looking to hire a sales outsourcing company, there are a number of tenets you should look for to maximize your chances for success. We’ll break down some of the most important aspects in your hiring search.
Industry Experience
It may seem like a no brainer, but industry experience is one of the most important qualifiers for your external sales force. Not all sales forces are created equal, so it’s important to ensure the outsourcing company you hire has experience with your particular product or service. To find the right outsourcing partner for your particular industry, consider contacting any professional organizations you’re affiliated with as a jumping off point.
A Proven Sales Process
Hiring the right kind of salespeople can steadily increase your margins. The wrong kind, however, can eat up your precious resources or erode your customer relationships. That’s why it’s equally important to consider sales outsourcing companies with a quantifiable and repeatable sales process. Are they aware of current best practices? How do they show it? A good sales team is borne of more than just a few training seminars. Does the company employ people who have real world experience?
One of the best ways you can assess this is by taking note of their correspondence with you. If their communication skills are anything short of excellent, it might be best to take your business elsewhere. Communication skills are the key to a successful sales negotiation, so why would you trust your business to anyone less than stellar?
Customized and Integrated Messaging
While it’s important for any outsourcing company to have a proven sales process, you also need to make sure they’re not of the chain letter variety. In other words, you’ll want to keep an eye out for a company that customizes their messaging specifically to your product or service. “Fill-in-the-blank” companies abound, but they aren’t capable of producing the hand-tailored service of a customized outsourcing solution.
Dedicated Sales Team
Outsourcing salespeople is becoming more common in today’s market. Unlike internal hires, you don’t have to provide an external team with benefits or a salary, so you can afford more of them. However, this can make finding a truly dedicated team more difficult. When evaluating outsourcing companies, look at how long employees stay on average. If the company you’re considering has a high rate of turnover, it might not be able to work as effectively for you.
A Collaborative Cost Plus Model
The cost plus model is becoming hugely popular when it comes to outsourcing. In contrast to the fixed-cost model, a cost plus arrangement allows for more transparency between you and the company you’re turning to for outsourcing. It may require a little more work on your part, but it also ensures you have more control over the hiring process so you can select only the best candidates.
Useful Activity Metrics
When selecting an outsourcing company, it’s important to evaluate a company based on the sort of performance metrics they require. For example, a call center may give you activity metrics based solely on the number of cold calls it makes per day. This type of information may not be useful, especially if none of these calls lead to a sale. Seek out companies that use performance metrics that are actually useful and connected to your growth. That way, you’ll actually get what you’re paying for.
Intellectual Property Considerations
If you’re considering outsourcing your sales, the safety of your intellectual property should be of utmost importance. Your outsourcing provider should be able to readily provide you with non-disclosure agreements, employee confidentiality contracts, and any other specific project-related intellectual property provisions.
Project Management Methods
A good outsourcing company has project management protocols that allow for flexibility and scalability. In other words, the infrastructure of the company should be elastic enough to keep up with your demands.
A Good Cultural Fit
Even if you find a company that seems to meet all of your technical expectations, does it fit in with your company culture? If you’re an enterprise focused on an easy-going, hip atmosphere, you probably won’t find much success in hiring a stiff and regimented salesforce. Think of your target consumers, and assess whether your external sales staff is equipped to appeal to their sensibilities.
Established Relationship Protocols
Even though external staffing can save you money, potential conflict between your internal and external staff members is one of the biggest issues you may face. When evaluating an outsourcing company, ask what kind of conflict management protocols it has in place. Even relationships with the best intentions have their challenges, so make sure that your outsourcing company has a way of addressing these bumps in the road.
Management of People
When you take the plunge and hire an outsourcing company, you’ll want to make sure the staffing agency is excellent at managing people. One of the benefits of outsourcing, after all, is that you get to do less managing yourself. But how do you know an outsourcing company has good management skills? Evaluating the quality of its hires and asking questions regarding some of these previous tenets, like its relationship protocols, should give you a good idea.
Superb Senior Project Leadership
Good senior project leadership differs from basic project management. For example, a senior project leader may be tasked with mentoring other personnel, providing performance metrics, identifying needs and providing training, and turning around projects when they experience glitches. These members are an integral part of a successful operation, so any outsourced project leadership should be flawless.
High Integrity
Any outsourcing company you hire should demonstrate high levels of integrity in every aspect of its business dealings with you. Proper outsourcing requires an immense amount of trust, so reliability and honesty are absolutely essential in any relationship.
How a Vatican Tour Enlightened Me about the B2B Buyers Journey (and the Value of the Sales Executive)
You have seen the headlines over the last couple years about how buyers are more informed, and as a result (depending on the statistic being thrown around) are somewhere between 57-65 percent of the way through the buying process before they engage with a sales executive. Really?
Curators of these statistics have suggested that because buyers can go online to research vendors, products and services, they know what they want. You sure?
And because the buyer has so much information at their fingertips, these statistics have led to proclamations that the role of the sales executive is dead, dying or less relevant. Wow, thats some conclusion!
Not so fast. Heres a personal story from my travel files that may give you a different view than what youve been reading in recent headlines.
I stood in line with my wife and two daughters on a sunny day in Rome. I stared up at the historic building in front of me and imagined what the most famous works by Leonardo da Vinci would look like in person. When we reached the ticket office for the Vatican, we weighed two options: A private tour with a professional guide or a self-guided tour.
We had educated ourselves about the Vatican before our trip and believed we knew what we wanted to see. So I opted for the self-guided audio tour.
As we went through the guided tour, I thought how overwhelming the experience was. So much information. The art was amazing, but I must admit, as beautiful as it was, we were exhausted, and by the end of the tour everything started to look the same.
We left tired but satisfied. We had completed the Vatican tour, box checked! Now off to the Coliseum.
Fast forward to a couple years later. We were back in Rome and decided to visit the Vatican for a second time. Once again we had done our own research and thought we knew what we wanted to see. However, this time my daughters really wanted a professional guide (twin teenage daughters know how to work dad!), so I agreed and ponied up for the private tour. I was reluctant at first. I just didnt see or believe in the value of a private tour guide and suspected those Euros would be better spent at an outdoor café enjoying a wonderful Italian lunch and a glass of wine. But as every parent knows, you have to pick your battles. So, on with the private tour!
The moment we stepped through the Vatican gate, our guide, a good-natured Italian woman named Lillian, set the stage for our four hours together, taking us back on a journey through time. We were mesmerized as we walked with her while she told us the stories of the buildings, the art, the people, and the connection to each era in history. She had us. I was all in, visualizing the stories she was telling and loving every minute of it. We asked questions and engaged with each other conversationally as we went along. Remember, we had been here before. Four hours later, I was actually disappointed that it was over.
Later that evening we were sitting at an outdoor café on the square of the Pantheon. While enjoying a wonderful Italian dinner and finally a little wine, we reflected on our incredible Vatican experience. We couldnt stop talking about Lillian, the tour and how she transformed our experience along our journey and how much different this was from the last time we saw the Vatican. This, hands down, was the best tour we ever had!
And yet it was the exact same place wed toured a couple years earlier. The buildings, the architecture, the art worknone of these things had changed. The only thing different was Lillian. So why was the value and experience we received so much greater?
The difference was the guided story, the compelling story, providing context and insight, led by a person who was knowledgeable, curious and thought provoking.
It is the same in business with your customer conversations. Is the buyers journey different today? Absolutely! However, If you base your marketing and sales strategy on the best-practice that the buyer has all the information on your company from their research, and if you believe the hype that they are a majority of the way through the buying process, you are making a fatal mistake. In a world of information overload, your message, marketing and sales teams are now the only thing standing between commoditization and differentiation. It is both your marketing and sales teams, armed with your story, who can set the early buying vision, create the urgency to change, connect your solutions to whats important to your prospects and help them understand why they should choose you. In other words, your marketing and sales teams are more important than ever before. Its your own guided story that differentiates you from everyone else and brings your value to life. That starts from the very first interaction (online or in person) and flows throughout the buyers journey, no matter when a sales executive shows up.
Understanding this reality, and the value it can bring to the buyer experience, is your opportunity to change the game in your customer conversations. From the moment a buyer engages with your company, its your story that will shift the buying vision in your favor to the area of unconsidered needs,the area where you can create urgency and uniqueness, helping the buyer where no one else can. See it here. As my experience with Lilian at the Vatican illustrates, even with all the information, a well-built story, told with differentiation, passion, and conviction, will win every time!
d2d selling company in Pune
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Business to consumer brand Activation, one2one Activation, Literature Search
