Category: door to door Marketing Service Provider Agency

Door To Door Marketing Service Provider Agency Bhandup West mumbai | In-shop marketing Service Provider Agency | Airports Marketing Service Provider Agency

Fulcrum Marketing is a strategic Door To Door Marketing Service Provider Agency Bhandup West mumbai . Our team of marketing consultants also specialise in marketing planning and Door To Door Marketing for all types of business of any size.

Door To Door Marketing Service Provider Agency Bhandup West mumbai

Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.

As a  agency, we transform the way brands and organisations connect with and enable people.

We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives.

Creating ideas that move people.

We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness.
Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your marketing conditions
  • reviewing your current marketing challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques
  • Set your sales team

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Outdoor Advertising
Choosing the Right Marketing Agency:

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Door To Door Marketing Service Provider Agency Bhandup West mumbai

SALES METHODOLOGIES

 

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Door To Door Marketing Service Provider Agency Bhandup West mumbai

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Door To Door Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

 

Implementing a Door To Door Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Service Provider Agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Service Provider Agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Door To Door Marketing Service Provider Agency Bhandup West mumbai

How to market your business effectively in pune including researching your target audience and establishing new contacts

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

 

 

Bhandup West, mumbai

Bhandup West is one of the developed suburbs located in the North-East of Mumbai in the state of Maharashtra. This locality has seen rapid development in the recent years. Lal Bahadur Shastri Marg is the key roads that further connects to the Eastern Express Highway. A major landmark for the place is an old Bhandupeshwar Mahadev Mandir dedicated to Lord Shiva also situated here and gives the region its name Bhandup. Mulund West and East, Bhandup East, Andheri East, Kanjurmarg East, Powai, Nehru Nagar are its neighboring localities. The area lies are well connected with the rest of the city through dense road and rail network. The place boasts of many industries including CEAT Tyres, Asian Paints, BASF, etc. Apart from these big companies, there are several small-scale manufacturing units all over Bhandup West. Asia’s biggest water filtration plant also exist there.

Connectivity:-

This locality is well linked to the several parts of Mumbai through the bus transport network and important roads such as LBS Marg and Western Express Highway. BEST buses also run to and fro from the locality at regular intervals.

Bhandup, Nahur, Kanjurmarg, and Vikhroli are its nearby railway station. However, Bhandup Railway Station is the nearest railway station located at a driving distance of 2km via Subhash Road.

It has excellent connectivity to the Chhatrapati Shivaji International Airport which is located at a driving distance of 12.6 km can be accessed in less than an hour via Adi Shankaracharya Marg.

Factors of future growth:-

The locality is well developed in terms of connectivity, and social infrastructure. These factors combined with affordability are driving the real estate market here.

Proximity to International Airport, the presence of large as well as small industries along with major IT Parks has boosted the residential demand as well as consistent rental yield.

Proposed infrastructure projects like Goregaon-Mulund Link Road are expected to add to the connectivity of the locality.

Infra Development:-

The locality has a good number of schools affiliated to different boards of education. Temba Pada High School, Blue Nile Play School, Saraswati Vidya Bhavan, Oxford High School, Bhandup BMC School, Little Aryan Playschool are among few.

Malls which houses national and International brands like Dream The Mall, Shubhlaxmi Commodity, Metro Mall, Globus are also located in its close proximity.

Health Care facility is also good in the locality. Some quality hospitals, the good number of clinics and pharmacies are M.S. Hospital, Saarthi Hospital, Bhatia Hospital, Lotus Multi Speciality Hospital, Naval Hospital are providing health care services to the residents of Bhandup West.

  • 7.

Door To Door MarketingService Provider Agency Maharashtra

Mumbai City 

mumbai-suburban

Door To Door Marketing  Service Provider Agency Thane 

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 mumbai,  Bhandup West mumbai , Door To Door Marketing Service Provider Agency , Door To Door Marketing Service Provider Agency Bhandup West mumbai

 

Field marketing | Theater Marketing | Door To Door Marketing Service Provider Agency Hinjewadi Pune

Door To Door Marketing Service Provider Agency Hinjewadi Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Door To Door Marketing Service Provider Agency Hinjewadi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Door To Door Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Door To Door Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Door To Door Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Service Provider Agency Hinjewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Service Provider Agency Hinjewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door To Door Marketing Service Provider Agency Hinjewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Service Provider Agency Hinjewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Door To Door Marketing | Door To Door Marketing Service Provider Agency Hinjewadi Pune

Hinjewadi ,  Pune

Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadi’s social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.

Connectivity and Transit Points

The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.

There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.

Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. They’re an economical mode of transport, which is why they’re usually very crowded. Most people resort to using two-wheelers here.
The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.

Factors for Growth in The Past
The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the locality’s growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.

Factors for Growth in the Future
With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most people’s order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.
Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.
There’s plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.

Infra Development (Social & Physical)
Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.
The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.

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Marketing activation | Coupons Distribution | Door To Door Marketing Service Provider Agency Kiwale Pune

Door To Door Marketing Service Provider Agency Kiwale Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Door To Door Marketing Service Provider Agency Kiwale Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Door To Door Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Door To Door Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Door To Door Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Service Provider Agency Kiwale Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Service Provider Agency Kiwale Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door To Door Marketing Service Provider Agency Kiwale Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Service Provider Agency Kiwale Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Door To Door Marketing | Door To Door Marketing Service Provider Agency Kiwale Pune

Kiwale ,  Pune

Kiwale is a village town of north-western parts of Pune. It is situated in the Maval Taluka of Pune District and comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). Purandar Colony & Mukai Nagar located within the Kiwale. The area is surrounded by neighbourhood like Ravet, Nigdi, Talwade, Punawale, Tathawade, Vikas Nagar etc. Mumbai-Pune Expressway and Mumbai-Pune Bypass Road (NH 48) passing through the centre of the locality and intersect each other in Kiwale. Kiwale Road, Aundh-Ravet BRTS Road, Adarsh Nagar Road the internal road which further has its access with Mumbai-Pune Bypass Road (NH 48) and Mumbai-Pune Expressway. The closest airport to the village is Pune International Airport. Maharashtra Cricket Association Stadium which is also known as Sahara Stadium is at a driving distance (3.4 km) from Kiwale. It is well connected to the MIDC office, Phase 3, Hinjewadi Rajiv Gandhi Infotech Park. Civic amenities such as schools, hospitals, banks, ATMs, malls are available in the vicinity. Pune city is located at a distance of 23 km via Aundh-Ravet BRTS Road while Mumbai is about 126 km via Mumbai Highway/Mumbai-Pune Highway. Pune Junction is also situated at a distance of 26.5 km via NH 48. Key residential projects in Kiwale are Shree Sai Park Town, Little Earth Masulkar City, Elysian Eden Spaces, Krisala Palash Apartment, GT Mangal Vishwa, Lotus Laxmi 2 among others.

Connectivity

Kiwale Road, Aundh-Ravet BRTS Road, Adarsh Nagar Road the internal road which further has its access with Mumbai-Pune Bypass Road (NH 48) and Mumbai-Pune Expressway.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 35.7 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway.

Dehu Road, Akurdi, Chinchwad, Pimpri are nearby railway stations to Kiwale. However, Dehu Road is the nearest railway station to Kiwale situated at a distance of 3.2 km via Vikas Nagar Road.

Factors for past growth
With improved infrastructure and connectivity via Mumbai-Pune Bypass Road (NH 48) and Mumbai-Pune Expressway along with MIDC Hinjewadi have been a plus point, driving residential demand and development for Kiwale.
Its proximity to Rajiv Gandhi Infotech Park, Embassy Tech Zone, Software Technology Parks of India, Pune IT Park etc creating thousands of job opportunities every year. People working in those companies want their residence close to their workplace. As a result, locality has experienced huge demand for residential properties in Kiwale.

Factors for future growth
Under-construction Nigdi-Kiwale BRTS road once completed will improve road connectivity in the city benefitting thousands of daily commuters from Nigdi, Akurdi and Chinchwad to Wakad, Hinjewadi areas.

Recently, Pimpri-Chinchwad Municipal Corporation has opened Y junction underpass at Pimple Nilakh on Sangvi-Kiwale Bus Rapid Transit System has made this junction signal-free. It is expected that this underpass will save time, fuel, and money of thousands of commuters.

Employment hubs near Kiwale
Embassy Tech Zone
Software Technology Parks of India
Hinjewadi IT Park
International Tech Park
The Quadron Business Park

Proposed & Planned Infra
Under-construction Nigdi-Kiwale BRTS road.

Social & Physical Infrastructure Development
St. Joseph English School, Shreevardhanam School, Rainbow International School, Kidzee Dehu Road, Little Heart Nursery, Little Millennium Preschool, PCMC Primary School, Wisdom English Medium High School are some of the prominent schools situated in an around Kiwale.
Some of the leading hospitals providing healthcare facilities to the residents of Kiwale are Dharaskar Hospital, Dhanwantari Hospital, Navjeevan Hospital, Unique Multispeciality Hospital, Aditya Birla Memorial Hospital among others.
Shopping needs of the people is catered by Akash Raj One Mall, Premier Plaza Mall, City One Mall, Vision Plus, Bombay Bazar, Gagan Mini Market, Cantt.Shopping Centre etc.

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Door To Door Marketing Service Provider Agency Kiwale Pune

Sales Support Service Provider Agency Kiwale Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Door To Door Marketing, Door To Door Marketing Service Provider Agency, Door To Door Marketing Service Provider Agency Kiwale, Door To Door Marketing Service Provider Agency Kiwale Pune

Airports Marketing | In-shop marketing | Door To Door Marketing Service Provider Agency Hinjewadi Pune

Door To Door Marketing Service Provider Agency Hinjewadi Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Door To Door Marketing Service Provider Agency Hinjewadi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Door To Door Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Door To Door Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Door To Door Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Door To Door Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Service Provider Agency Hinjewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Service Provider Agency Hinjewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door To Door Marketing Service Provider Agency Hinjewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Service Provider Agency Hinjewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Door To Door Marketing | Door To Door Marketing Service Provider Agency Hinjewadi Pune

Hinjewadi ,  Pune

Overview

Overview

Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadi’s social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.

Connectivity and Transit Points

The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.

There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.

Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. They’re an economical mode of transport, which is why they’re usually very crowded. Most people resort to using two-wheelers here.

The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.

Factors for Growth in The Past
The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the locality’s growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.

Factors for Growth in the Future
With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most people’s order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.

Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.

There’s plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.

Infra Development (Social & Physical)
Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.

Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.

The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.

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Door To Door Marketing Service Provider Agency Hinjewadi Pune

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Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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Experiential marketing Campaigns | Door To Door Marketing Service Provider Agency D.N. Nagar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing Campaigns | Door To Door Marketing Service Provider Agency D.N. Nagar

staffing firm in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

Door To Door Marketing Service Provider Agency D.N. Nagar

Experiential marketing Campaigns, Product marketing enterprise , guerrilla marketing organizations , In-shop marketing Service Provider Agency

guerrilla marketing organizations , In-shop marketing Service Provider Agency, d2d marketing organizations , Experiential Marketing organizations , Fieldwork marketing organizations , Colleges Marketing organizations , malls Marketing organizations, Business to consumer marketing organizations

 

d2d marketing organizations | Door To Door Marketing Service Provider Agency in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing organizations | Door To Door Marketing Service Provider Agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Direct selling

Direct Selling

Direct  Selling

Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing slaes.

Methods of Direct Consumer Selling include:

Increase your brand sales

Sale at the manufacturer’s plant or head office

House to house selling

Sales by mail order method

Sales by opening own retail shops and outlets

Sales through advanced mechanical devices

Big businesses are adopting direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mill’s site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.

 

d2d marketing organizations | Door To Door Marketing Service Provider Agency in pune

 

Door To Door Marketing Service Provider Agency, direct to consumer marketing, Experiential marketing Campaigns, Product marketing enterprise, guerrilla marketing organizations, In-shop marketing Service Provider Agency, d2d marketing organizations, Experiential Marketing organizations, Fieldwork marketing organizations, Colleges Marketing organizations, malls Marketing organizations, park Marketing organizations , Business to consumer marketing organizations , face to face marketing organizations, pune , mumbai

door to door marketing Service Provider Agency | Marketing Service Provider Agency in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Service Provider Agency | Marketing Service Provider Agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Marketing

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

Our goal is to assist our client endeavor, to achieve their customer satisfaction by way of providing excellent services through Marketing, Market Research, Promotions, Surveys for Market Study & Online Research. To be the most trusted business partner provide research services and marketing services enabling our clients to build trust and loyalty throughout the experience customer itinerary. We employ a full range of promotional and marketing services to meet your marketing objectives. We combine the results of high-quality fieldwork with our experienced fieldwork team to deliver more than data, We produce, insightful, actionable results. We’ll partner with you. Our team works to fully understand your strategic objectives, which then allows them to design an appropriate methodology and carry out the marketing successfully.

Some of the field marketing services we offer include the following:

Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.

Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.

Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.

Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.

Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.

Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.

Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.

We Believe that Successful Marketing Campaigns are Built on Six Major Components

Hover over each component to see what goes into our process

Why partner with our field marketing agency?

Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.

 

door to door marketing Service Provider Agency | Marketing Service Provider Agency in pune

 

Marketing Service Provider Agency, Direct Marketing, Local Marketing Campaigns, Product marketing enterprise, Fieldwork marketing organizations, retail marketing Service Provider Agency, door to door marketing Service Provider Agency, local marketing Service Provider Agency, Feet On Street marketing Service Provider Agency, school Marketing Service Provider Agency, Theater Marketing Service Provider Agency, hospital Marketing Service Provider Agency , B To B marketing Service Provider Agency , Flyer Delivery Service Provider Agency, pune , mumbai

door to door Marketing Service Provider Agency in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Service Provider Agency , door-to-door sales technique and door to door Marketing Service Provider Agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Service Provider Agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Service Provider Agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing business in Pune Cantonment

Face-to-Face or Door-to-Door Marketing: How to Get the Best Start

Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it’s a very powerful way to build a business. If you know how to do face-to-face marketing—you can decide whether it’s something you want to implement in your business or not.

One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it’s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups).

Is Door-To-Door the Right Approach For You?

Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you’re likely to find local buyers for.

Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot).

If you’re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing.

How Do You Get Started Doing Door-to-Door Marketing?

You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service.

If that person’s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot.

If the person’s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information.

If he or she doesn’t want to speak to you and you can’t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer.

That’s pretty much it. The key to this kind of marketing is not to come across as someone on the “hard sell” but to introduce yourself as a neighbouring business (e.g., local – not next door necessarily) and to start a dialogue.

You may find that you arrive just as they’re looking for your services or that they’ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run.

The bigger the place in which you live, the more door-to-door opportunities you are likely to have.

Always follow up on any door-to-door call with a telephone call to increase—and dramatically so— your chances of closing business.

Author/Copyright holder: Guillaume Paumier. Copyright terms and licence: CC BY-SA 2.0

Most business-to-business door-to-door marketing doesn’t take place on the doorstep. It takes place in someone’s office, but it can take place on the doorstep, and it’s best to be prepared to hold a conversation anywhere.

One Last Thing – Personal Safety

I’ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it’s best not to take any chances when you’re putting yourself into someone else’s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you’re in doubt, take the following necessary precautions:

I’ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it’s best not to take any chances when you’re putting yourself into someone else’s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you’re in doubt, take the following necessary precautions:

Don’t go into any setting that makes you feel uneasy.

Do ensure that someone else knows your calling route before you leave and that you check in with that person when you’re finished.

Do carry a phone with a GPS tracking service.

Don’t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive.

GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case.

The Take Away

Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there’s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it’ll be a lot of work without sufficient rewards.

If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor’s advice: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

 

 

 

 

 

door to door Marketing Service Provider Agency in Pune

door to door Marketing Service Provider Agency in mumbai

Direct Marketing , Advertising, Brand promotion, advertising marketing,

1to1 Advertising, Advertisement in supermarkets, Advertising Market Research

 

door to door Marketing Service Provider Agency in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Service Provider Agency , door-to-door sales technique and door to door Marketing Service Provider Agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Service Provider Agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Service Provider Agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing company in Shivaji Nagar

The Media and its Contributions to Social Movements

The previous articles in this module discussed how the media plays a prominent role in acting like a watchdog in democracies. This article looks at how media can be a force for good in oppressive regimes and how a vigilant and alert media can help the citizenry overthrow unpopular and repressive rulers.

The best example of this can be seen in the way media, especially social media, were used in the Arab Spring protests of early 2011 wherein the youth in the Arab countries leveraged the power of media to overthrow despotic rulers. Given the fact that such rulers always resort to media manipulation to further their ideology and retain their grip on power, the options before the citizenry in such countries are very limited. Hence, any media that supports their cause and furthers their aims is a favorite with the protest movements.

The other example of how the internet and social media can be used in the pursuit of progressive goals is the way in which President Obama uses these media to communicate with his supporters.

Both in 2008 and the recently concluded elections of 2012, President Obama leveraged the power of media to mobilize grassroots activists and volunteers who encouraged people to get out and vote and thereby helped Obama win. Further, the savvy use of media can work wonders in improving the image of politicians and social activists. This can be seen in the way the Anna Hazare movement in India in 2011 was helped along by the media, which gave it extensive coverage and ensured that people in large numbers turned out to support the movement. This goes on to show that media can play a vital role in furthering the cause of social movements.

The other aspect about media and its role in social movements is the power of transmission and repetition of the message of the social activists. Given the rapid dissemination of messages on Twitter and Facebook and the fact that television gives an instant image of the protests or the movements, media can indeed play a prominent role in ensuring that social movements are covered well.

A third example of this is the coverage of the Occupy Movement across the world by all media outlets and the publicity that this coverage provided to the cause of the protestors. This goes on to show that media can play a constructive role in propagating the message of the activists.

Finally, activists and social leaders need to be careful of how they use media and how the media uses them. The best example of this is the way in which the anti-corruption movement in India lost support from the media after the initial euphoria. This was because the media jumps from issue to issue given the way in which the 24/7 news cycle and breaking news rhythms are structured. We would examine this in detail in the subsequent articles. It would suffice to state here that the symbiotic relationship between the media and social movements needs to be a partnership that hinges on both sides and not one side alone.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Welcome to the New World of Sales

The length of the sales process has changed, and it is now generally referred to as the “Complex Sales Process.” In the past, a typical sales engagement would generally be a 30-60-90 day process, including time for upfront prospecting. The ‘funnel’ was analyzed by how many engaged prospects were on the go, and where each person was in the 30-60-90 day sales process, so forecasting could be fairly accurate.

This is NOT what a sales process looks like today. The modern sales process is comprised of the following two distinct stages or cycles, each having their own timelines.

  1. The Prospecting Cycle
  2. The Sales Cycle

The Prospecting Cycle

From a cold start, there is always a 90-day ramp up period required. This is to allow the time it takes to build a campaign / pipeline from scratch.

For example, when we build a sales campaign and target specific companies, we then need to qualify who the decision maker is (which can be a cycle in itself!). We research their digital presence and craft our initial messaging to use in our approach that is specifically designed to find their pain points, business challenges, and goals.

A salesperson has to overcome a tremendous amount of inertia with new prospects, because without the sales touch, a prospect will typically not move from the status quo. It is the salesperson’s job to find out what the prospect’s challenges are, gain their agreement that yes, there is a problem, and earn their trust in this product as a solution that will help them.

Typically it takes between 6-8 touches through a variety of methods, such as social media, emails, and voicemails, to elicit a response. As you typically cannot call someone every other day to accumulate these 6-8 touches without overwhelming them, this process takes time.

Count on at least 6-8 weeks per prospect to gain either a positive response (i.e. yes they do have challenges in this area and would like to have a conversation), a negative response (i.e. finding out they already have a partner or solution for their need), or a referral to an alternate contact person to call to start the cycle over again.

When you do the math, you see very quickly that actually obtaining a new customer or sale from scratch within the old 90-day time frame is impossible as there is not enough time for the prospecting cycle of the sales process. Therefore, just the prospecting cycle of the new sales process requires the time that the entire old Sales Process took to complete.

The Sales Cycle

Once a new sales prospect has been identified and qualification begun the next step is the discovery stage of the consultative sales process, one of the best known and successful methodologies for B2B sales, especially for the IT and high-tech industries.

To summarize, here are the steps in the sales cycle.

  • Discovery / Fact-Finding – This is the most important step in the sales cycle and can take weeks or months, involving several stakeholders in possibly different countries for enterprise-wide decisions. All the information uncovered in the discovery phase will contribute to creating a customized and relevant proposal. It will also help the salesperson to manage objections when they come up.
  • Proposal / Recommendation – To be effective, the proposal must align your products or services with the prospective customers’ areas of challenge and be completely customized (no boilerplate approach here). To be even more effective, the proposal should include additional related challenges that could be solved that the prospective customer may not even have thought of. It should include clear timelines, and the expected ROI if applicable. It is likely that the salesperson will hear objections in this phase, and if so, it may be necessary to go back to the Discovery and Fact Finding phase to dig a little deeper. If everything makes sense, then things will progress to the next step.
  • Negotiations – In the negotiations phase, the salesperson will discuss contractual requirements, creation of the project plan, financial considerations, and other things that are relevant to the product and customer in question. Negotiation allows the salesperson to specifically tailor the proposed solution to the customer’s needs.
  • Implementation – The sales process itself is complete and the new customer is transitioned to implementing their new solution according to the plans created and agreed upon in negotiations.

Ask yourself, how long is just the sales stage you currently require for generating new customers? We are no longer in the good ol’ days of 30-60-90 day sales processes. Now, a 6-8 month sales cycle is usually required for a small to mid-sized project, such as creating a mobile strategy or a website redesign. If the project is larger or for an enterprise-level customer, the sales cycle may take up to 18+ months for projects such as CRM and collaboration platforms. This is due to the length of the discovery process and the multiple stakeholders typically involved in projects of this size.

Add onto these time frames the prospecting cycle upfront and you begin to see that we are in a very new world of sales.

The increased length of the sales process also makes a straight commission arrangement completely inappropriate, due to the length of the new, modern sales process, the heightened level of risk that goes hand-in-hand with lengthy cycles, and the senior level of skill required by the sales team to keep the process moving forward and on track to a successful conclusion.

In summary, it is absolutely critical to keep the length of the new sales process in mind when creating your sales forecasts and budgets before new business activities begin to gain agreement and keep everyone on the same page.

After all, in the words of John Wooden, “It takes time to create excellence. If it could be done quickly, more people would do it.”

The new sales process requires more time today than in the past.”

 

 

Three Counterintuitive Ideas for 2017 Sales Kickoff Meetings

 

Want to wow your sales team for kickoff? Try some new approaches that could help reps have value conversations customers want to have.

It’s sales kickoff planning season in sales and marketing organizations around the world. You definitely have to set the dates, confirm the budget, find the location, and get executive buy-in. But when it comes to the content for the sales kickoff meeting, don’t settle for a new version of the same checklist you may be using.

Here are three counterintuitive ideas to help your salespeople really remember and use your content from your 2017 sales kickoff.

1. Model conversations vs. new sales pitches

Sales kickoffs are usually full of new products and updated features. And that’s okay. But instead of hours of feature-dense presentations that focus all on you, what if you modeled great customer conversations?

76% of buyers will buy from a company that illustrates a buying vision—rather than another entry in a long list of commodity suppliers. Show your sales reps how to lead to your offerings by creating the urgency for customers to make a change in the way they’re solving for future challenges. Then you can position your offerings in a unique and impactful way. (Also read It Takes More Than a Technology Stack to Drive Demand)

 2. Enable conversation competencies vs. sales processes

Many companies are making great inroads in new training methodologies and technologies, but how much time will you dedicate to training skills and processes that mostly feature how your salespeople should manage a sale cycle, when most people agree the customer has the most power?

71% of sales managers agree the ability to “articulate value” is the biggest difference between high and low sales performers. So what if you enabled your team’s competencies to progress opportunities based on having conversations that customers truly find valuable? What if they could create pipeline based on establishing differentiation, write proposals that pass executive muster, and close opportunities profitably without losing value throughout the sale cycle? That would make for a big kickoff! (Also read Are Your Reps a Selling “Triple Threat?” on corporatevisions.com.)

3. Advise brain science vs. new theories

Hey, I love a good book, too. And sometimes CEOs fall in love with a new business book that offers to introduce best practices into your sales training. But often companies just imitate the processes of other companies with mixed successes. The challenge is that “best practices” are other people’s successes, which means it’s old news, and your competitors read the same books. So at best you’re frustrating your team and at worst your enabling mediocrity.

But what if you didn’t follow the crowd to this year’s book club favorite theory, and instead introduced skills that leverage how the human brain perceives value, and how buyers make decisions based on how it perceives value? Understanding how customers buy, vs. how OTHER salespeople sell, would make a much greater impact at a sales kickoff! (Also read Best Practices Aren’t Always the Best Methods on ATD.com)

You only get a few days with your whole sales team in one place. Try one of these counterintuitive ideas! And I’d be interested in your plans for your 2017 kickoff meetings!

 

 

door to door Marketing Service Provider Agency in Pune

door to door Marketing Service Provider Agency in mumbai

Direct Marketing , Advertising, Brand promotion, advertising marketing,

1to1 Advertising, Advertisement in supermarkets, Advertising Market Research

 

door to door Marketing Service Provider Agency in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Service Provider Agency , door-to-door sales technique and door to door Marketing Service Provider Agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Service Provider Agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Service Provider Agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agent in pune

Strategy #1: Avoid the Trap of “Established Demand”

Strategy #1: Avoid the Trap of “Established Demand”

Most organizations tell their salespeople to give priority to customers whose senior management meets three criteria: It has an acknowledged need for change, a clear vision of its goals, and well-established processes for making purchasing decisions. These criteria are easily observable, for the most part, and both reps and their leaders habitually rely on them to predict the likelihood and progress of potential deals. Indeed, many companies capture them in a scorecard designed to help reps and managers optimize how they spend their time, allocate specialist support, stage proposals, and improve their forecasts.

Our data, however, show that star performers place little value on such traditional predictors. Instead, they emphasize two nontraditional criteria. First, they put a premium on customer agility: Can a customer act quickly and decisively when presented with a compelling case, or is it hamstrung by structures and relationships that stifle change? Second, they pursue customers that have an emerging need or are in a state of organizational flux, whether because of external pressures, such as regulatory reform, or because of internal pressures, such as a recent acquisition, a leadership turnover, or widespread dissatisfaction with current practices. Since they’re already reexamining the status quo, these customers are looking for insights and are naturally more receptive to the disruptive ideas that star performers bring to the table. (See the sidebar “How to Upend Your Customers’ Ways of Thinking.”) Stars, in other words, place more emphasis on a customer’s potential to change than on its potential to buy. They’re able to get in early and advance a disruptive solution because they target accounts where demand is emerging, not established—accounts that are primed for change but haven’t yet generated the necessary consensus, let alone settled on a course of action.

 

One consequence of this orientation is that star performers treat requests for sales presentations very differently than average performers do. Whereas the latter perceive an invitation to present as the best sign of a promising opportunity, the former recognize it for what it is—an invitation to bid for a contract that is probably destined to be awarded to a favored vendor. The star sales rep uses the occasion to reframe the discussion and turn a customer with clearly defined requirements into one with emerging needs. Even when he’s invited in late, he tries to rewind the purchasing decision to a much earlier stage.

A sales leader at a business services company recently told us about one of the firm’s top sellers, who, asked to give an RFP presentation, quickly commandeered the meeting to his own ends. “Here is our full response to your RFP—everything you were looking for,” he told the assembled executives. “However, because we have only 60 minutes together, I’m going to let you read that on your own. I’d like to use our time to walk you through the three things we believe should have been in the RFP but weren’t, and to explain why they matter so much.” At the end of the meeting the customer sent home the two vendors who were still waiting for their turn, canceled the RFP process, and started over: The rep had made it clear to the executives that they were asking the wrong questions. He reshaped the deal to align with his company’s core capabilities and ultimately landed it. Like other star performers, he knew that the way in was not to try to meet the customer’s existing needs but to redefine them. Instead of taking a conventional solution-sales approach, he used an “insight selling” strategy, revealing to the customer needs it didn’t know it had.

Research in practice.

Drawing on data that include interviews with nearly 100 high performers worldwide, we developed a new scorecard that managers can use to coach their reps and help them adopt the criteria and approaches that star performers focus on. (See the exhibit “Prioritizing Your Opportunities.”) One industrial automation company we’ve worked with has effectively employed it, with a few tweaks to account for industry idiosyncrasies. When its managers sit down with reps to prioritize activity and assess opportunities, the scorecard gives them a concrete way to redirect average performers toward opportunities they might otherwise overlook or underpursue and to steer the conversation naturally toward seeking out emerging demand. (A word of caution: Formal scorecards can give rise to bureaucratic, overengineered processes for evaluating prospects. Sales leaders should use them as conversation starters and coaching guides, not inviolable checklists.)

 

Strategies for Longer Term Transformation of Print Media and Short Term Viability

Why the Future of Print Media is good

There are many experts who have been claiming that the age of newspapers is over and hence, the future of media is digital. However, if statistics are anything to go by, print media are still relevant and their bottom lines are healthy in Asian countries. However, the future of print media lies in transforming themselves to complement digital media and concurrently retain the print aspect. To actualize this, print media need a longer-term strategy and at the same time a plan to stay viable in the short term. This article discusses some of the strategies that print media can follow as they transition to a digital media complementary business model and at the same time remain competitive in the short term.

The basic premise of this article is that while consumers read news in the digital medium for real time needs, they read the newspapers for views and opinions that the digital and visual media often fail to provide in the 24/7 saturated coverage model.

Longer Term Transformations and Short-Term Viability

The key aspect of a longer-term transformation of the print media business model into a model where newspapers coexist with digital formats is the funding of the journey from print to combination of print and digital. This means that media houses would need to restructure costs, increase revenues, and maintain near-term shareholder value. The bottom line imperative is that the print media cannot win without funding and getting the team that is needed to build the organization as it transforms is not likely to happen without some early wins in the process. Hence, many studies have concluded that the print media need to think out of the box when they are faced with transforming themselves over the longer term and at the same time ensure that they do not go out of business in the near-term.

Visualize the Outcome

The media houses embarking on the transformation have to visualize the end state of the process i.e. whether they would like to have digital complementing print, or supplementing it, or a digital alone strategy. The point here is that when synergies are sought to be achieved by having any of these outcomes, the media houses must first determine the optimal outcome according to their capabilities and competencies. This involves estimating the costs of the transformation, finding the funders, and conceptualizing the organizational changes needed for the transformation. As has been mentioned in the previous section, the double whammy of finding funding and building the team without short-term wins means that the task before the media houses is indeed arduous. This is the reason why media houses with visionary leaders often make the cut whereas traditional media houses, though respected, often go out of business because they are unable to manage the transition.

Closing Thoughts

Given these imperatives, the media houses that are embarking on the transformation should focus on high quality content and strong editorial voices. After all, the print as well as the digital media are driven by content and where content is king and content rules, the focus on quality must not be sacrificed at any cost.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

How CSOs can merit a seat at the strategy table.

 

Whether a CSO has a seat at the strategy table of the company can easiest be detected in his/her possibility to influence the company’s revenue growth target. A CSO to whom the target is handed down by the CEO or CFO with comments such “just make this number and I don’t really care how you do it” certainly does not have a seat at the strategy table.
This absence from the strategy table, in my view, is though the first root cause for the deterioration of sales effectiveness. Especially over the last two years, we have seen how this kind of revenue target setting, solely focused on shareholder value maximization, leads to unrealistic quotas. In consequence, fewer sales people will reach their quota (a major sales effectiveness indicator). The effect is exacerbated by the fact that sales people, seeing not the faintest chance to attain those unrealistic targets become demotivated and do stop trying to reach quota which leads to further deterioration of performance.
Yet a seat at the strategy table needs to be merited; especially when any recommendation by a CSO for a more moderate revenue growth target is interpreted by the superiors as an attempt to make it easier for him/her and the troops to reach full quota and therefore to earn the full variable part of their compensation.
As I am convinced sales performance can only be sustainably improved by inducing new thinking right at the top of a company, I am constantly looking for ideas how CSOs can gain a seat at the strategy table. Such an idea is presented in a paper I submitted to the fourth annual conference of the Global Sales Science Institute (GSSI). In this paper, I demonstrate how Sales can make available a piece of strategic information which is key to help their company to determine how to arrive at sustainable revenue growth.
For an innovative company it is clear that sustainable revenue growth requires the chaining of product life cycle curves, which take the shape of S curves. To determine the point in time, (the curve’s tipping point) when a next S curve has to be chained to the the currently exploited one, is though less trivial. In my paper, I show that it is not Product Marketing – whom you would expect being in charge of the product life cycle -but Sales who is best positioned to detect accurately the tipping point of the currently exploited S curve.
However, this can not be done by tracking and forecasting revenue over time, which is what the S curve does. One has to look at the innovation adoption curve. There is a mathematical relation between the two curves and it becomes pretty obvious that the tipping point is reached where the people belonging to the early majority of customers give room to those belonging to the late majority (see graph above). Sales could be the first to notice this. People belonging to the late majority in the innovation adoption curve have a different buying motivation than those in the early majority. However to detect this crucial strategic information, sales leaders cannot just chase revenue and beat on the forecast. They have to ask an additional simple question to their team: “Did you detect any recent change in the buying motivation of your customers/prospects”.
This question does not only help detect this strategic indicator of the tipping point, but it also helps ensure, that sales people use a value proposition adapted to the late majority and thus immediately increase sales success.
Although it is a rather theoretical paper, it has very practical implications helping CSOs to demonstrate at least one crucial strategic aspect of their role. I cannot imagine any CEO or CFO not being interested in sustainable revenue growth and in guidance when actions should be taken to pursue this goal. (Hint: It is much earlier than they probably would expect). CSOs being able to provide such crucial information might thus have it a little easier to be invited to the strategy table.
If you are interested in the paper you can ask for a copy via this link. As a bonus, you will receive also a copy of the poster by which the concept was presented at the conference.

 

 

door to door Marketing Service Provider Agency in Pune

door to door Marketing Service Provider Agency in mumbai

Direct Marketing , Advertising, Brand promotion, advertising marketing,

1to1 Advertising, Advertisement in supermarkets, Advertising Market Research