Category: door2door Marketing

door2door marketing agent Manpada | door2door marketing agent Thane

door2door marketing agent Manpada

Fulcrum Marketing is a strategic door2door marketing agent Manpada. Our team of marketing consultants also specialise in marketing planning and door2door marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a door2door marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door marketing agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door marketing agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

door2door marketing,door2door marketing agent Manpada

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Manpada

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Manpada, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door marketing 

door2door marketing agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

door2door marketing Plan and door2door marketing Strategy

door2door marketing agent Thane

Manpada, Thane

Manpada is one of the desired location situated in the northern parts of Thane. It is situated off the NH48. It starts at Ghodbunder Service Road and ends before Patlipada. It comes under Thane Municipal Corporation Limit that takes care of the civic work such as water & electricity, sanitation, road development work, etc. Tikuji Ni Wadi Road and Khewra Cir Marg are the two internal roads which further has its access with NH48. It is 5.6 km away from Ghodbunder Road, 1.7 km from Thane and 24.2 km from Navi Mumbai via NH48. Patlipada, Kolshet, Gawand Baug, Thane West, Majiwada, Hiranandani Estate, Kalher, Kalwa, Kapurbawdi, Naupada, etc are the prominent localities situated close to Manpada. It also has close proximity to Kolshet Industrial Area. Ghodbunder Road serves as a connector between Eastern Express Highway and the Western Express Highway. The locality has easy access with Eastern Express Highway. Some of the key residential projects in Manpada are Acme Ozone Herbelia, Kalpataru Hills Phase II, Ashar Edge, USD Unique Vistas, Acme Ozone, T Bhimjyani Neelkanth Woods Olivia among others.

Connectivity:

Thane is well connected to major cities and states via a strong network of roadways and railways and there is NH48 that passes through Thane.

Thane Junction Railway Station is very near to Manpada that lies on the Central and Trans-Harbour Railway lines is the major railway station which is located at a distance of 7 km via Eastern Express Highway. Other nearby stations are Mulund, Thane, Kalva, and Mumbra. Vashi Railway Station in Navi Mumbai is just 23.4 km from Manpada.

Manpada enjoys superb connectivity to Navi Mumbai as well as to the Eastern and Western Suburbs of Mumbai via Ghodbunder Road, JVLR, SCLR, Eastern Freeway, NH48, Mumbai-Nashik Highway and the Thane-Belapur Road.
It has excellent connectivity to Indira Gandhi International Airport which is located at a distance of 24.2 km via Eastern Express Highway/Mumbai-Agra National Highway. It takes approximately 30 minutes.

BEST buses are available in Thane for commuting to places like Andheri, Ghatkopar, Borivali, etc. Other buses which travel to other destinations are BRTS for south Mumbai, TMT inside Thane City, NMMT towards Vashi, KDMT towards Kalyan, MDMT towards Bhayander, and MSRTC from Thane to various stations across Maharashtra.

Landmarks near Manpada:

Kolshet Creek (5.6 km)
Upvan Lake (4.2 km)
Ovalekar Wadi Butterfly Garden (7.6 km)
Chandika Devi Temple (26 km)
Gateway of India (41.6 km)
Band Stand (33.8 km)

Employment Hubs near Manpada:

Kolshet Industrial Area (4.7 km)
Nimbus Technology (27.9 km)
ThaneOne Corporate Business IT Park (1.5 km)
Ashar IT Park (6.6 km)
Odyssey IT Park (6 km)
Amfotech IT Park (6.7 km)

Proposed & Planned Infrastructure:

The upcoming Metro Corridor (Phase-4) extending from Wadala to Kasarvadavali on Ghodbunder Road will further fuel the connectivity. It will cover entire Ghodbunder Road stretch in Thane.

Proposed Rapid Public Transport (RPT) system by Thane Municipal Corporation.

Factors for future growth:

The construction of three metro corridors from Wadala-Ghatkopar to Thane-Kasarvadavali Metro 4 will begin this year out of nine. Once operational, the price of the property market in this locality will make a new high again and will give strength to rental yield.

Factors for past growth:

Many information technology (IT) companies such as ThaneOne Corporate, Ashar IT Park, Amfotech IT Park, and Odyssey IT Park have also shifted their offices to Thane West that is turning the city into a service and tech hub. A large number of the workforce working in those industries and IT Parks want to have their resident close to their workplace. As a result, property for sale in Manpada gets its proposed buyers.

Infra Development (Social & Physical):

Manpada possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are New Horizon School, Lok Puram Public School, SBJ English High School, Rainbow Preschool, Serra International Preschool, Carmel High School, Bachpan Play School, Universal School, Thane to name a few.

Some of the renowned hospitals providing healthcare facilities to the residents of Manpada are Titan Hospital, Bethany Hospital, Jupiter Hospital, TMC Hospital, Vedant Children Hospital, and Siddhivinayak Hospital.
The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include R Mall Thane, Brand Factory, Sun Rise Shopping Centre, Clicksecart.com, Wonder Mall, Skylane Arcade, and Profit

 

door2door marketing, door2door marketing agent, door2door marketing agent , door2door marketing agent Manpada Thane,Manpada,Thane

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | door2door sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

door2door marketing agency Pimpri Chinchwad Pune

Fulcrum Marketing is a strategic door2door marketing agency Pimpri Chinchwad Pune. Our team of marketing consultants also specialise in marketing planning and door2door marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and door2door marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door2door marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a door2door marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door marketing agency Pimpri Chinchwad Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door marketing agency Pimpri Chinchwad Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pimpri Chinchwad Pune

door2door marketing agency Pimpri Chinchwad Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Pimpri Chinchwad Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door marketing 

door2door marketing agency Pimpri Chinchwad Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

door2door marketing | door2door marketing agency Pimpri Chinchwad Pune

Pimpri Chinchwad ,  Pune

Pimpri Chinchwad is a premier residential area located in the north-western parts of Pune. The locality is about 16.8 km of the historic centre of its twin city of Pune. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. The twin cities as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region. Dehu, Dehu Road, Viman Nagar, Lohegaon, Aundh, Baner, Hinjewadi, Wakad, Moshi, Talegaon Dabhade, Vadgaon, Bhosari, Talawade, Khadki, Pimple, Saudagar, Chankhed, Pirangut, Paud etc are the prominent localities located close to it. The area of Pimpri Chinchwad has grown quickly thanks to its prosperous manufacturing belt, ever-growing I.T. & I.T.E.S opportunities and good property appreciation. The varieties of residential properties available in this area and it ranges from affordable to luxurious. The locality of Pimpri-Chinchwad is home to variety of industrial and establishments and is well known for its automotive and manufacturing industry. This locality has seen huge development in the last few years and the government is interested to develop the area as a modern town. The civic amenities have also been improved. The Pavana dam located 35 km from Pimpri-Chinchwad is the major source of water for the city. The state owned Maharashtra State Electricity Distribution Company Limited supplies electricity to the city. NH 48 & NH 60 passes through the centre of the locality. Some of the key residential projects in Pimpri-Chinchwad are Unicorn Nisarg Belrose, DNV Arcelia Apartment, GK Silverland Residency Ph-1, Pride Purple Park Titanium among others.

Pimpri Chinchwad is a premier residential area located in the north-western parts of Pune. The locality is about 16.8 km of the historic centre of its twin city of Pune. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation. The twin cities as well as the cantonment areas of Pune, Khadki and Dehu Road together form the urban core of the Pune Metropolitan Region. Dehu, Dehu Road, Viman Nagar, Lohegaon, Aundh, Baner, Hinjewadi, Wakad, Moshi, Talegaon Dabhade, Vadgaon, Bhosari, Talawade, Khadki, Pimple, Saudagar, Chankhed, Pirangut, Paud etc are the prominent localities located close to it. The area of Pimpri Chinchwad has grown quickly thanks to its prosperous manufacturing belt, ever-growing I.T. & I.T.E.S opportunities and good property appreciation. The varieties of residential properties available in this area and it ranges from affordable to luxurious. The locality of Pimpri-Chinchwad is home to variety of industrial and establishments and is well known for its automotive and manufacturing industry. This locality has seen huge development in the last few years and the government is interested to develop the area as a modern town. The civic amenities have also been improved. The Pavana dam located 35 km from Pimpri-Chinchwad is the major source of water for the city. The state owned Maharashtra State Electricity Distribution Company Limited supplies electricity to the city. NH 48 & NH 60 passes through the centre of the locality. Some of the key residential projects in Pimpri-Chinchwad are Unicorn Nisarg Belrose, DNV Arcelia Apartment, GK Silverland Residency Ph-1, Pride Purple Park Titanium among others.

Connectivity

Public transport is easily available in the locality. It includes suburban railway, bus and Rainbow BRTS services operated by PMPML and auto rickshaws. Pune Metro, an urban mass rapid transit system is under construction in the twin cities.

It enjoys excellent connectivity to Pune International Airport which is located at a distance of 26 km via Mumbai-pandharpur Road/Old Mumbai-Pune Highway.

Pimpri, Chinchwad, Kasarwadi, Akurdi, Dehu Road are its nearby railway stations. However, Chinchwad is the major railway station to Pimpri-Chinchwad from where one can get the trains for other cities. Chinchwad Railway station is located at a distance of 2.6 km via Service Road.

Local trains (EMUs) connect Pimpri-Chinchwad to its twin Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai.

Factors for past growth
Its proximity to Pune International Airport, Chinchwad Railway Station along with major along with Industrial and IT Hubs have been a plus point, given boost to the residential development in the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, huge demand for 2 BHK flat for rent in Pimpri-Chinchwad.

Factors for future growth
Pune Metro, a mass rapid transit system, is under construction and expected to be operational by 2021. Once, this under-construction metro get operational will drive the residential demand and development and at the same time consistent rental yield for the locality.

Employment Hubs near Pimpri-Chinchwad
Hindustan Antibiotics Limited –

Mahindra & Mahindra Limited –

Force Motors

Tata Motors

Pune IT Park

Reliance Corporate IT Park Ltd

Software Technology Parks of India

Nano Space IT Park

Infra Development (Social & Physical)
Pimpri-Chinchwad offers good social infrastructure to its residents. Some of the reputed schools in Pimpri-Chinchwad include BT Memorial High School, Royal World School, Jai Hind High School, Smart Kids School and Podar International School. It also houses some good colleges in its vicinity. These are Dr. D. Y. Patil Institute of Technology, ASM College of Commerce, Science, and Information Technology. Arya Samaj Vidyalaya And Arts & Commerce College, SNBP Law College, ASM’s School of Business Management, Nav Maharashtra Vidyalaya & Junior College, ATSS College among others.

Some of the leading hospitals in Pimpri-Chinchwad include Sushrut Hospital, City Care Hospital, Chavan Hospital, Navjeevan Hospital, PCMC Hospital, Lokmanya Hospital, Aditya Birla Memorial Hospital, Phoenix Hospital, Anjali Hospital, Siddhi Hospital, Sainath Orthopaedic Hospital, Kirti Hospital, Swaminathan Clinic etc. to name a few.

The shopping needs of the residents are catered to by malls in Pimpri-Chinchwad such as City One Mall, Central Mall Pimpri Chinchwad, Spot 18 Multiplex, Vision 9, More Retail Shopping Centre, Spine City Mall etc. It also houses retail outlets of famous national and international brands such as My Jio Store, Croma, Lifestyle, Amul Retail Outlet, Max Fashion, Arvind Brands Limited, City Handlooms & Carpets.

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door2door marketing agency Pimpri Chinchwad Pune

door2door marketing agency Pimpri Chinchwad Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

door2door marketing, door2door marketing agency, door2door marketing agency Pimpri Chinchwad, door2door marketing agency Pimpri Chinchwad Pune, Pimpri Chinchwad, Pune

Developing an Annual Marketing Plan and Marketing Strategy | Sales Operations strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

door2door marketing agencies Bhukum Pune

Fulcrum Marketing is a strategic door2door marketing agencies Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and door2door marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and door2door marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for door2door marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a door2door marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door marketing agencies Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door marketing agencies Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Bhukum Pune

door2door marketing agencies Bhukum Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Bhukum Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door marketing 

door2door marketing agencies Bhukum Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

door2door marketing | door2door marketing agencies Bhukum Pune

Bhukum ,  Pune

Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.

Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.

Connectivity

It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.

Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road.
Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.

Factors for past growth
Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.

Factors for future growth
Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.

Infra Development (Social & Physical)
Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc.
Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum.
Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.

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door2door marketing agencies Bhukum Pune

door2door marketing agencies Bhukum Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

door2door marketing, door2door marketing agencies, door2door marketing agencies Bhukum, door2door marketing agencies Bhukum Pune, Bhukum, Pune

door2door marketing | Local Marketing Solutions Borivali

Retail and In-Store promotion Agency, door2door marketing | Local Marketing Solutions Borivali

We help brands to connect with consumers at the point of purchase – driving incremental sales, door2door marketing & Local Marketing Solutions creating new consumers and brand advocates.

At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.

If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.

Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.

We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.

With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.

Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.

Small Business Brand Marketing:door2door marketing | Local Marketing Solutions Borivali

5 Tips For Taking Your Brand to Market

Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.

Tip 1: Get your messaging right

In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.

Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.

Tip 2: Choose the right channels

Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.

Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.

Tip 3: Provide clear calls to action – and incentives for following them

Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.

Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.

Tip 4: Go for the highest quality you can afford

While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.

Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.

Tip 5: Know your goals from the outset

Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.

When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.

While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.

Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.

We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…

 

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
door2door marketing

Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions

Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

| door2door marketing firm Borivali

door2door marketing | Local Marketing Solutions Borivali

| door2door marketing firm Borivali

Marketing idea an tips , info , case study

 

placement Service Provider Agency in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

door2door marketing | Local Marketing Solutions Borivali

Product marketing consultant Borivali

Local Marketing Solutions firm Borivali

Business To Business marketing firm Borivali

Field marketing ideas Borivali

Product marketing consultant firm Borivali 

general trade marketing Solutions firm Borivali

Business To Business marketing firm Borivali

Field marketing ideas firm Borivali

society Marketing Strategy firm  Borivali

industrial marketing Strategy firm Borivali , Corporate Marketing Strategy firm Borivali

door2door marketing firm Borivali, Local Marketing Solutions Borivali

Product marketing | door2door marketing Campaigns Kala Ghoda

A Selling Attitude

Good selling , Product marketing &door2door marketing requires that you understand the product well and work to appreciate the customer’s requirement. But before and beyond all that, the secret of a good salesperson is about what goes on inside their head.

Above all, selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and, of course, your customers. All of this can be condensed to three words: Confidence, pride and care.

Confidence
The basis of all successful selling is confidence. This does not mean blind hope — it is more about how you think about yourself and the future.

Self-belief
A confident person believes in themself and their abilities to sell. In order to create trust, the first thing that you sell is yourself. Whilst self-belief does not guarantee a sale, it always increases the probability of success.

If you go into a selling situation and you do not even believe in yourself, then you are doomed to failure. If you do not believe in yourself then the customer will not believe in you either, nor will they believe what you say. Your doubt will become their doubt and doubt does not lead to the sale.

Informed optimism
Blind belief is not always a good thing. Being positive because you have studied the product and the customer is greater reason to be confident. Belief and optimism provide powerful support but they do not replace factual knowledge.

If you are ready to sell, with good information at your fingertips, them you have good reason to be optimistic. Even if you do not have complete information (and who does), a tendency to optimism also helps create a positive attitude.

Can-do
Finally, self-belief and an optimistic approach lead to a ‘can-do’ attitude which means you will get out there and create the sale through your thoughts and actions. Belief is not enough: you’ve got to put in the work too.

Pride
There are two forms of pride. As one of the seven deadly sins, it can be a very selfish thing. But pride placed outside yourself is an important attitude that communicates and transmits itself to your customers.

Pride in the company
First, you should be proud to work at your company. Associating yourself with the brand and the brand values should make you feel good. You should be happy to tell others where you work.

Pride in the product
Secondly, you should be proud of what you are selling. Just thinking that you have the privilege of selling such a fine product should make you very happy indeed.

As with pride in the company, an intrinsic pride in the product is a powerful motivator, both for you and for your customer.

Care
Finally, a selling attitude is a caring attitude. Rather than just dump products on customers, if you want them to ever come back again, you should care about them and their problems, and hence be proud of how your products will help.

Care for customers can include taking time out from the normal selling context to check up on them, that the product is working ok and that they are happy with it. It can even include sending them Christmas and birthday cards — to their partner too.

When others know that you care about them, personally, then they will be far more willing to trust you — and trust is the first doorway towards selling.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Product marketing door2door marketing

Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions

Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Product marketing | door2door marketing Campaigns Kala Ghoda

Seasonal Marketing Opportunities

Preparing your business for the upcoming seasonal events Product marketing, door2door marketing  ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Festival or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.

Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as , you can create a humorous cardboard cutout of Santa wearing Christmas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.

Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.

Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.

Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.

Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”

Product marketing | door2door marketing Campaigns Kala Ghoda

Marketing idea an tips , info , case study

 

staffing Companies in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

door2door marketing Campaigns Campaigns

rural marketing organizations Campaigns Kala Ghoda

general trade marketing Program Campaigns Kala Ghoda

Product marketing Campaigns Kala Ghoda

btl marketing Plan Campaigns Kala Ghoda 

shop To shop marketing organizations Campaigns Kala Ghoda

f2f marketing Campaigns Kala Ghoda

Customer Acquisition Solutions Campaigns Kala Ghoda

home2home marketing consultant Campaigns  Kala Ghoda

Interactive marketing consultant Campaigns Kala Ghoda , On ground marketing consultant Campaigns Kala Ghoda

 

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With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”

 

Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing services they need door2door marketing | Direct Marketing enterprise nashik. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.

Direct Marketing
Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI

Data consultancy
Creative design and production
Print and digital

Advertising
Tactical ad solutions or full multi media campaign planning, concept and execution
Print and digital media
Production and delivery to chosen media

Creative Design
From initial concept development through to finished production and delivery

Press, print and digital media
From corporate identity to point of sale

Experiential Marketing
Take your brand to the right people

Real world and virtual (augmented reality)
Exhibitions and shows
Guerrilla activity

Sales Promotion
Plan and execute activity in all channels to achieve tactical marketing objectives

From concept through to delivery and performance analysis
All media

Campaign Delivery
Creative design
On-line and off-line direct marketing channels
In-house studio production
Print buying and distribution logistics

Marketing performance

Marketing performance analysis
Customer value delivered by marketing channels
Cross channel marketing budget allocation
Optimising allocation of multiple brand propositions to individuals
Customer understanding
Propensity modelling
Response and value predictive models for home shoppers
Product affinity segmentation
Impact of contact density on consumer response
Using on-line browsing to predict purchase propensity

 

About us

Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.

From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.

we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.

Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.

door2door marketing | Direct Marketing enterprise nashik

Technology to Assist Market Research

Technology to Assist Market Research

Marketing Information Systems

A marketing information system (MIS) is a management information system designed to support marketing decision making.

LEARNING OBJECTIVES

Show the use of marketing information systems used in research and consumer marketing

KEY TAKEAWAYS

Key Points

  • An MIS brings together many different kinds of data, people, equipment, and procedures to help an organization make better decisions.
  • MIS not only indicates how things are going, but also why and where performance is failing to meet the plan.
  • MISs produce fixed, regularly scheduled reports to middle and operational level managers to identify and inform structured and semi-structured decision problems.
  • An MIS can provide endless benefits to any organization including: enabling managers to share information and work together virtually, helping marketers collaborate with customers on product designs and customer requirements, and addressing operational needs through customer management systems.

Key Terms

  • Philip Kotler: An American academic focused on marketing. The author of Marketing Management, among dozens of other textbooks and books, and the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Marketing Information Systems

A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions. American academic Philip Kotler has defined it more broadly as “people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. ” Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.

An MIS for agriculture where farmers use a centralized server (agrarian officer or public media) to get answers about specific issues before contacting marketers with crop information.

Example of an MIS: A marketing information system supports the decision-making process in marketing.

Jobber (2007) defines it as a “system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis. ”

MIS not only indicates how things are going, but also why and where performance is failing to meet the plan. These reports include near real-time performance of cost centers and projects with detail sufficient for individual accountability. MISs produce fixed, regularly scheduled reports to middle and operational level managers to identify and inform structured and semi-structured decision problems.

A traditional marketing information system can provide endless benefits to any organization in the private or public sector, despite its size or level of managerial sophistication. Some of these benefits include:

  • It enables managers to share information and work together virtually.
  • It helps marketers collaborate with customers on product designs and customer requirements.
  • It addresses operational needs through customer management systems that focus on the day-to-day processing of customer transactions from the initial sale through customer service.
  • The availability of the customer data and feedback can help the company align their business processes according to the needs of the customers. The effective management of customer data can help the company perform direct marketing and promotional activities.
  • Information is considered to be an important asset for any company in the modern competitive world. The consumer buying trends and behaviors can be predicted by the analysis of sales and revenue reports from each operating region of the company.

Digital Surveys

Digital surveys are research tools that ask consumers questions in a virtual environment.

LEARNING OBJECTIVES

Describe the characteristics of digital surveys from a market research point of view

KEY TAKEAWAYS

Key Points

  • With the increasing use of the Internet, online questionnaires have become a popular way to collect information.
  • Online Research Methods include: ethnography, focus groups, interviews, web-based experiments and clinical trials.
  • The advantages of digital surveys include: questions can be displayed in different ways, data can be received immediately, collection is more cost-effective than traditional methods, and adapting surveys is quick and affordable.
  • The disadvantages of digital surveys include: response rates are limited to people who can access the web, many people dislike completing questionnaires online, and people who respond to online questionnaire invitations tend to be younger.

Key Terms

  • ethnography: The branch of anthropology that scientifically describes specific human cultures and societies.
  • Online Research Method: A way in which researchers can collect data via the Internet. This is also referred to as Internet research.
  • focus group: A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Digital surveys, also referred to as online questionnaires, are research tools that ask consumers questions in a virtual environment. These surveys are a type of Online Research Method (ORM). Many of these ORMs are related to older research methodologies that have been re-invented and re-imagined to work with new technologies and the on-the-go conditions of a digital environment.

With the increasing use of the Internet, online questionnaires have become a popular way of collecting information. However, the online research field remains relatively new and continues to evolve. With the growth of social media, new levels of complexity and opportunity have been created for using digital surveys to conduct market research.

Other Online Research Methods for Surveying Consumers

  • Online Ethnography
  • Online Focus Group
  • Online Interview
  • Web-based Experiments
  • Online Clinical Trials
A clinical trial bottle.

Clinical Trial: An online clinical trial is one type of research method used to survey customers.

Advantages of Digital Surveys

  • The administrator has greater flexibility in displaying questions. Questions can be displayed with check boxes, pull down menus, pop up menus, help screens, or submenus.
  • An online forum allows responses to be received from more subjects and from anywhere in the world.
  • This method is also cheaper to use, because there are fewer costs incurred from buying paper, printing materials or paying postage.
  • Since data is collected into a central database, the time for analysis is substantially reduced.
  • It is easier to correct errors on an online questionnaire, since the administrator does not have to reprint and redistribute all the questionnaires.

Disadvantages of Digital Surveys

  • Not everyone has access to the Internet, so the response rate is limited.
  • Many people are not receptive to completing questionnaires online.
  • Studies indicate that the demographic that responds to online questionnaire invitations are generally younger people.

Databases

In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers.

LEARNING OBJECTIVES

Describe the purpose and use of databases in marketing research

KEY TAKEAWAYS

Key Points

  • Researchers keep consumer databases up-to-date with as much available data as possible regarding consumer behavior and product consumption.
  • When companies want to conduct consumer market research, they call on these research facilities to request consumers who fit a specific demographic and behavioral profile so that these prospective respondents can then be contacted to participate in research studies.
  • Database research provides the raw data that has already been contributed by the purchaser when they complete brief surveys that ask for their contact and demographic information during or after a product purchase.
  • Marketers can use database research to identify common buying patterns among consumers.
  • Lists that can be found in existing databases include: credit card holders, smokers, drinkers, car buyers, video buyers.

Key Terms

  • Market Research: The systematic collection and evaluation of data regarding customers’ preferences for actual and potential products and services.
  • baby boomer: A person born in the postwar years (generally considered in the USA and other Allied countries as between 1945 and the early 1960s), when there was an increase in the birth rate following the return of servicemen at the end of World War II.
  • database: An organized collection of data. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies).

A database is an organized collection of data that is typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels) in a way that supports the processes that require this information (for example, finding a hotel with vacancies). In market research, a database contains information that is collected, aggregated, and used to define segments of homogeneous consumers.

Consumer Databases in Market Research

Researchers keep consumer databases up-to-date with as much available data as possible regarding consumer behavior and product consumption. This customer information oftentimes includes, but is not limited to, a variety of data, including name and address, history of shopping and purchases, demographics, and brand and product consumption. When companies want to conduct consumer market research, they call on these research facilities to request consumers who fit a specific demographic and behavioral profile so that these prospective respondents can then be contacted to participate in research studies.

Companies may also acquire prospect data directly through the use of sweepstakes, contests, online registrations, and other lead generation activities.

Database Research

Database research provides the raw data that has already been contributed by the purchaser when they complete brief surveys that ask for their contact and demographic information during or after a product purchase. Marketers can use database research to identify common buying patterns among consumers. Lists that can be found in existing databases include: credit card holders, smokers, drinkers, car buyers, video buyers.

A woman scans the items in a populated grocery store line

Customers asked for information at counter: Retail outlets such as pharmacies can request customer’s contact information at check-out for specific products as a way to help build a consumer database.

Database research is considered an extremely helpful tool in market segmentation research. For example, from zip code lists, marketers may determine where the wealthy consumers live in a city. That list can be merged with a list of moms of children 0-5 years old. The resulting list can be merged with another list of women who are Hispanic and African American to further target this niche demographic. The final list will deliver a potential market for a new baby product to be introduced and profiled in Hispanic and African American women’s magazines. The people on the potential buyers’ list could then be mailed an invitation to come test this new baby product.

Decision Support Systems

Decision support systems are tools that help companies assess and resolve business questions in a timely and effective manner.

LEARNING OBJECTIVES

Demonstrate the uses and effectiveness of decision support systems from a marketing perspective

KEY TAKEAWAYS

Key Points

  • Companies across all industries rely on decision support tools, techniques, and models to help them assess and resolve business questions.
  • A DSS is a computer-based information system that helps businesses or organizations make better decisions by providing a flexible tool for analysis.
  • In addition to helping management, DSSs also serve the operations and planning levels of an organization by helping them make decisions.
  • Decision support systems can be either fully computerized, human, or a combination of both.
  • A key component to any DSS is business intelligence reporting tools, processes, and methodologies.
  • The top benefits of decision support systems include: speeding up the process of decision making, increasing organizational control, speeding up problem solving in an organization, helping automate managerial processes, improving personal efficiency, and eliminating value chain activities.

Key Terms

  • Decision Support System: A computer-based information system that supports business or organizational decision-making activities.

Decision Support Systems

Companies across all industries rely on decision support tools, techniques, and models to help them assess and resolve business questions. One example of this is a decision support system (DSS). A DSS is a computer-based information system that helps businesses or organizations make better decisions by providing a flexible tool for analysis. With supporting software and hardware, this tool collects data that helps an organization gather and interpret relevant business information. It then converts the information into a basis for marketing action.

a decision support system

Example of a DSS: A decision support system helps a company resolve business questions.

Decision support systems enable managers to obtain and manipulate information as they are making decisions. In addition to helping management, DSSs also serve the operations and planning levels of an organization by helping them make decisions, which may be rapidly changing and not easily specified in advance. Decision support systems can be either fully computerized, human, or a combination of both.

A key component to any DSS is business intelligence reporting tools, processes, and methodologies. DSSs also include knowledge-based systems and an interactive software-based system intended to help decision makers compile useful information from a combination of raw data, documents, personal knowledge, or business models.

Typical information that a decision support application might gather and present includes:

  • Comparative sales figures between one period and the next
  • Projected revenue figures based on product sales assumptions

Decision support systems can be developed to support the types of decision-making faced by managers in specific industries such as the airline and real estate industry. For example, American Airlines produced a DSS that helps to decide how much to overbook and how to set prices for each seat so that a plane is filled and profits are maximized. Decision support systems have become critical and useful across all types of business. In today’s global marketplace, it is imperative that companies respond quickly to market changes. Companies with comprehensive decision support systems have a significant competitive advantage.

The top benefits of decision support systems include:

  • Speeding up the process of decision making
  • Increasing organizational control
  • Speeding up problem solving in an organization
  • Helping automate managerial processes
  • Improving personal efficiency
  • Eliminating value chain activities

Competitive Intelligence

Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.

LEARNING OBJECTIVES

Describe the characteristics of competitive intelligence or (CI)

KEY TAKEAWAYS

Key Points

  • Competitive intelligence entails defining, gathering, analyzing, and distributing information about products, customers, and competitors.
  • Competitive intelligence seeks to make the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, and macro-economic data.
  • There are many synonyms for competitive intelligence such as business intelligence, market intelligence, and corporate intelligence.
  • At the core of this concept is the ability to understand the competition’s position and predict the likely moves that competing companies will employ based on basic business principles.
  • Although the Internet is a first stop in information gathering, CI typically entails spending more time and effort gathering information by means of primary research, such as speaking with one’s own employees, customers, suppliers, or outside industry experts.
  • Competitive intelligence can be executed via the following methods: primary research, secondary research, and analysis.

Key Terms

  • Primary Research: The research that involves the collection of data that does not yet exist.
  • primary data: information collected by the investigator conducting the research
  • competitive intelligence: The action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
  • Secondary Research: This process involves the summary, collation, and synthesis of existing research rather than primary research, where data is collected from subjects or experiments.

Competitive Intelligence (CI) in marketing research involves defining, gathering, analyzing, and distributing information about products, customers, and competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization. Although the term CI is also considered synonymous with competitor analysis, competitive intelligence extends beyond analyzing competitors. CI seeks to make the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, and macro-economic data.

There are many synonyms for competitive intelligence such as business intelligence, market intelligence, and corporate intelligence.

The CI field has been growing exponentially as it is becoming a must-have core competency for many businesses. At the core of this concept is the ability to understand the competition’s position and predict the likely moves that competing companies will employ based on basic business principles.

"The Internet Messenger" statue by Buky Schwartz, located in Holon, Israel.

Internet: The Internet is one method that’s used to gather information for competitive analysis.

Although the Internet is a first stop in information gathering, CI typically entails spending more time and effort gathering information by means of primary research, such as speaking with one’s own employees, customers, suppliers, or outside industry experts. CI can typically be executed via the following methods:

  • Primary research – This process involves the use of a human network to access meaningful intelligence.
  • Secondary research – This process involves the use of secondary research sources, such as by gathering published information.
  • Analysis – This process involves the use of analytical tools.

In essence, CI is a hybrid process of marketing research and strategic analysis that ultimately seeks to provide companies and their products with a competitive advantage in the marketplace.

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door2door marketing | shopper marketing Kora Kendra

We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. door2door marketing | shopper marketing Kora Kendra

Consumers have changed, media has evolved and so have our solutions.

Our solutions to your activity include:
Ecommerce
On-pack promotions & competitions
Loyalty & Reward programmes
Customer helplines
POS – Collation & Distribution
Product Sampling
Contract packing
Database Management
Kitting & relabeling
Digital services

 

About Us

At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.

we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.

At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.

We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Brand Activation

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

 

 

 

 

 

 

 

 

 

 

Family Businesses

Family Businesses

Westbrook Lobster

Source: Used with permission, Michael Larivere, manager, Westbrook Lobster, Wallingford, CT.

In 1957, Westbrook Lobster opened in Westbrook, Connecticut, as a specialized lobster and fish market. As time went on, the company expanded to offer a comprehensive range of fish, shrimp, and prepared foods. In 1989, Larry Larivere, who grew up near the docks of New Bedford, Massachusetts, bought the business and had a dream of expanding the business with a seafood restaurant.

Fast forward to 2004. Larry and his two sons, Michael (an environmental science major) and Matthew (a business major), opened up their second restaurant in Wallingford, Connecticut. It overlooks the Quinnipiac River in the historic Yale Brother’s Mill built in the late 1670s. Originally a grain mill, later converted to a German and Britannia silver spoon factory, and finally converted into a restaurant, the building was rich with history.

Michael speaks easily about the value that Westbrook Lobster offers its customers: high quality food, great service…and visiting the tables while people are dining. He sees these visits as an important part of the relationships that he has built with his customers over the years. Westbrook customers eagerly await the monthly postcards that are sent out that feature dining specials, discounts, and coupons. He tries to get the postcards out early and actually receives phone calls if they are not received early. Many people have come to depend on them. Michael says that these postcards definitely give the restaurant its greatest return. The restaurant has a presence on Facebook, but that is geared to the bar crowd—a younger crowd.

Technology plays an important but mixed part in the restaurant’s operations. Michael says that it is tough to run a restaurant these days without technology tools like POS (point of service) systems. These systems include touch screens for placing orders and paying for food items. Interestingly, however, most food vendors still do their business face to face (or telephone to telephone), choosing to stick with personal relationships. Only a few suppliers, such as liquor vendors, accept orders online.

The current Westbrook Lobster website was created by Michael and Matthew using services from intuit.com. They built the site themselves and are proud to note that restaurant gift cards can now be purchased directly from the site. This is a perfect example of Web 2.0 capabilities.

As far as running the business, currently fifty employees strong, Larry Larivere (Dad) is brought in on the big decisions. Otherwise, Michael and Mathew run the restaurants on their own. There are currently no other family members in the business.

Westbrook Lobster continues to provide the freshest seafood available at competitive prices. The daily selection includes everything from locally harvested shellfish to fresh fish from waters up and down the East Coast. They also offer several “healthy” options that are made without butter or bread crumbs. These menu items are very popular and are especially attractive for people with food allergies or people who just want to eat a bit lighter. All their efforts continue to pay off. Westbrook Lobster was voted “Best Seafood Restaurant Statewide” in Connecticut Magazine2009 and “Best Seafood in New Haven County” in Connecticut Magazine 2009 and 2010.

Larry, Michael, and Matthew invite you to Westbrook Lobster when you are in the area. Once you are there, you are family.

Source: “The Lobster Tale,” http://www.westbrooklobster.com/Wallingford/pages/wally_home.html (accessed on October 8, 2011) and interview with Michael Larivere, October 11, 2010.

3.1 Family Business: An Overview

LEARNING OBJECTIVES

  1. Explain what a family business is.
  2. Understand the role that family businesses play in the US economy.
  3. Explain the advantages and disadvantages of family businesses.

“Family businesses are different.”“Focusing on Business Families,” BDO, November 2009, accessed October 8, 2011, static.staging.bdo.defacto-cms.com/assets/documents/2010/04/Focusing_on _business_families.pdf.

BDO 2009 Report: “Focusing on Business Families”

There is no agreed-on definition of a family business. The percentage of ownership, the strategic control, the involvement of multiple generations, and the intention for the business to remain in the family are among the many criteria that experts use to distinguish family businesses from other types of businesses.Joseph H. Astrachan and Melissa Carey Shanker, “Family business’s Contribution to the U.S. Economy: A Closer Look,” Family Business Review 16, no. 3 (2003): 211–19. For the purposes of this chapter, however, a family business is defined as a business that is actively owned and/or managed by more than one member of the same family.“Family Businesses,” Entrepreneur, 2010, accessed October 8, 2011, www.entrepreneur.com/encyclopedia/term/82060.html. A family business can also be defined as the result of someone’s dream:

The story of every successful family business starts with someone who has the passion, confidence and courage to put his [or her] money where his [or her] mouth is…[These entrepreneurs] work incredibly hard, make things happen, are positive without being unrealistic and possess the resourcefulness to overcome all sorts of hurdles. They are also socially adept, capable of communicating effectively and good at inspiring others…“Making a Difference: The PricewaterhouseCoopers Family Business Survey 2007/08,” PriceWaterhouseCoopers, November 2007, accessed October 8, 2011, www.pwc.com/en_TH/th/publications/assets/pwc_fbs_survey.pdf.

Family business owners know that their roles are different from that of shareholders in companies owned by many public investors. In addition, “employees in family businesses know the difference that family control makes in their work lives, the company culture, and their career. Marketers appreciate the advantage that the image of a family business presents to customers. And families know that being in business together is a powerful part of their lives.”Kelin E. Gersick et al., Generation to Generation: Life Cycles of the Family Business (Cambridge, MA: Owner Managed Business Institute, Harvard Business School Press, 1997), 1.

Market and Employment Presence

Because of the private nature of most family businesses, it is difficult to obtain accurate information about them.Joseph H. Astrachan and Shanker, “Family business’s Contribution to the U.S. Economy: A Closer Look,” Family Business Review 16, no. 3 (2003): 211–19. Complicating the situation is that most data sources do not distinguish between small family businesses, such as the local pizza parlor or deli, and large family businesses, such as Walmart, Mars, and Ford. “The reality is that family-based operations are represented across the full spectrum of American companies, from small businesses to large corporations.”“Family Business Statistics,” Gaebler.com: Resources for Entrepreneurs, October 10, 2010, accessed October 8, 2011, www.gaebler.com/Family-Business-Statistics.htm. Within this context, the following has been observed:“Family Business Statistics,” Gaebler.com: Resources for Entrepreneurs, October 10, 2010, accessed October 8, 2011, www.gaebler.com/Family-Business-Statistics.htm; and Stacy Perman, “Taking the Pulse of Family Business,” February 13, 2006, accessed October 8, 2011, www.BusinessWeek.com/smallbiz/content/feb2006/sb20060210_476491.htm.

  • Family businesses account for a staggering 50 percent of the gross domestic product (GDP).
  • Although it may seem that this GDP contribution comes from thousands of small operations, 35 percent of the Fortune 500 companies are family companies.
  • Family businesses account for 60 percent of US employment and 78 percent of the new jobs created.
  • Family businesses represent one of the fastest growing sectors of the economy because their new job requirements outpace their current employment rates when compared to other types of businesses.

What this means is that family businesses continue to be a powerful economic force, no matter what their size and no matter how they are defined. “Family firms are the most common form of business structure; they employ many millions of people; and they generate a considerable amount of the world’s wealth.”“Making a Difference: The PricewaterhouseCoopers Family Business Survey 2007/08,” PriceWaterhouseCoopers, November 2007, accessed October 8, 2011, www.pwc.com/en_TH/th/publications/assets/pwc_fbs_survey.pdf.

The focus of this chapter is on the small family business.

Video Link 3.1

Mother and Daughter Partner in Family Business

A mother and daughter partner in a jewelry business.

video.answers.com/small-business-stories-mother-and-daughter-as-business-partner-132888892

Advantages and Disadvantages of the Family Business

There are benefits to a family business, but there are disadvantages that must be considered as well. Starting a family business is not for everyone.

Advantages

A family business offers the following advantages:

  • One of the popular misconceptions about family businesses is that they are unable to adapt easily to increasing competitiveness and technological progress. The reality is that family businesses frequently have the advantage of entrepreneurial spirit, flexibility, and opportunism.“Myths and Realities of Family Business,” 2002, accessed October 8, 2011, www.insead.edu/discover_insead/publications/docs/IQ03.pdf.
  • It is believed by some that family firms are “too soft” and rarely reach their potential. The reality is that family businesses actually outperform public companies. Oftentimes, the marketplace forces public companies to make short-term decisions, whereas a family business has the advantage of having more freedom to make its decisions. Family businesses can adapt to market fluctuations more easily because they can afford to be patient. They have common goals, shared values, and a commitment to brand building.“Myths and Realities of Family Business,” 2002, accessed October 8, 2011, www.insead.edu/discover_insead/publications/docs/IQ03.pdf.
  • Family-owned businesses are often seen as ideal because family members form a “grounded and loyal foundation” for the company, and family members tend to exhibit more dedication to their common goals. “Having a certain level of intimacy among the owners of a business can help bring about familiarity with the company and having family members around provides a built-in support system that should ensure teamwork and solidarity.”Alexis Writing, “Pros and Cons of Family Business,” Chron.com, 2010, accessed October 8, 2011, smallbusiness.chron.com/pros-cons-family-business-409.html.
  • The culture of a family business is very different from that of a company you will find on Wall Street. “Family businesses frequently take a very long-term point of view. They’ll make investments that they don’t expect to pay off for 5 or 15 or 25 years…Culture in a family business is more frequently based on very personal and emotional values. It’s stronger because there are deeper roots and closer connections to the history of the company.”Margaret Steen, “The Decision Tree of Family Business,” Stanford Graduate School of Business, August 2006, accessed June 21, 2012, www-prd-0.gsb.stanford.edu/news/bmag/sbsm0608/feature_familybiz.html.
  • Family businesses are becoming more and more attractive to undergraduate business students who face a bleak job and salary outlook for new grads. These undergrads are choosing to return to their family businesses directly after graduation instead of trying to find a job in corporate America or on Wall Street.Alison Damast, “Family Inc.: The New B-School Job Choice,” Bloomberg BusinessWeek, April 12, 2010, accessed October 8, 2011, www.BusinessWeek.com/print/bschools/content/apr2010/bs20100412_706043.htm.
  • There is a common misperception that family businesses are less professional and rigorous in their behavior because of the relational nature of the businesses.“American Family Business Survey,” Mass Mutual Financial Group, 2007, accessed October 8, 2011, www.massmutual.com/mmfg/pdf/afbs.pdf. However, like all other businesses, family businesses face global competition and rapidly changing markets. This creates more pressure on those who join to make sure that they produce. “This emphasis on professionalism has made family businesses both more daunting and more attractive—and has created new interest in them, from family members, outsiders, and business school students.”Margaret Steen, “The Decision Tree of Family Business,” Stanford Graduate School of Business, August 2006, accessed June 21, 2012, www-prd-0.gsb.stanford.edu/news/bmag/sbsm0608/feature_familybiz.html.
  • Many family-owned businesses tend to be stable and optimistic, even when economic times are uncertain. They seem to be better able to weather economic difficulties and stabilize the economy than their nonfamily counterparts.“American Family Business Survey,” Mass Mutual Financial Group, 2007, accessed October 8, 2011, www.massmutual.com/mmfg/pdf/afbs.pdf. However, this is a function of the industry and the size of the business.
  • In general, family businesses feel that they are stronger because family members are involved in their activities. Family owners believe that their family members can be trusted, will work harder, and care more.“The Family Business Survey 2008/2009,” Praxity, 2009, accessed October 8, 2011, http://praxityprod.awecomm.com/News/2009/Pages/UKFamilyBusinessSurvey.aspx. This can help create competitive advantage in the marketplace.
  • Family businesses may be more open to flexible or part-time schedules or choosing your hours. This presents a very attractive work environment for people who need to tend to children, parents, or other family members in need.Alexis Writing, “Pros and Cons of Family Business,” Chron.com, 2010, accessed October 8, 2011, smallbusiness.chron.com/pros-cons-family-business-409.html.
  • Family businesses tend to operate more ethically. In fact, many family businesses believe that their ethical standards are more stringent than those of their competitors. In addition, family businesses are often deeply embedded in their communities, and this proximity is seen as an important factor that increases the likelihood of ethical decision making and moral behavior.“American Family Business Survey,” Mass Mutual Financial Group, 2007, accessed October 8, 2011, www.massmutual.com/mmfg/pdf/afbs.pdf. As members of the local community, any ethical problems with a family business will be quickly visible.
  • Family businesses also exhibit more social responsibility than their competitors. This has been attributed to their concern about image and local reputation“American Family Business Survey,” Mass Mutual Financial Group, 2007, accessed October 8, 2011, www.massmutual.com/mmfg/pdf/afbs.pdf. as well as their closeness to the community.
  • Family businesses may incur lower costs because of the greater willingness of family members to make financial sacrifices for the sake of the business. Accepting lower pay than they would get elsewhere to help the business in the longer term or deferring wages in a cash-flow crisis are examples of family altruistic behavior.“Advantages of Family Businesses,” Business Link, accessed October 8, 2011, www.businesslink.gov.uk/bdotg/action/detail?itemId=1073792650&type= RESOURCES.
  • Family businesses, in general, have greater independence of action because they have less (or no) pressure from the stock market and less (or no) takeover risk.Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics21, no. 3 (1993): 59–71.
  • Family businesses tend to be more resilient in hard times because they are willing to plow profits back into the business.Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics 21, no. 3 (1993): 59–71.
  • Family businesses are less bureaucratic and less impersonal, which allows for greater flexibility and quicker decision making.Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics 21, no. 3 (1993): 59–71.
  • Family businesses offer the possibility of great financial success.Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics21, no. 3 (1993): 59–71. This can manifest itself in interesting ways. “As the family of a media conglomerate once mentioned, ‘The name I have has certainly helped me to get access to top executives of companies, persons who under other circumstances would have kept their doors shut.’”Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics 21, no. 3 (1993): 59–71.
  • Family members have the chance to learn the business early. This extensive expertise can create an important competitive advantage.Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics 21, no. 3 (1993): 59–71. “One executive recalled how as a child he would take long walks with his father, during which they would visit stores to look at competitor’s products. Afterwards, his father would ask him which products he liked most, and this would lead to lengthy arguments about each product’s quality. This man felt that the expertise he gained during those informal outings proved invaluable later in life.”Manfred F. R. Kets de Vries, “The Dynamics of Family Controlled Firms: The Good and the Bad News,” Organizational Dynamics 21, no. 3 (1993): 59–71.

Video Link 3.2

Iron Horse Barbecue

A family-owned business that is helping other business fire up businesses of their own.

video.answers.com/small-business-stories-iron-horse-barbecue-124662002

Why Family Businesses Are So Special

“If family businesses are so common, how can they also be special? When Freud was asked what he considered to be the secret of a full life, he gave a three-word answer: ‘Lieben und arbeiten [to love and to work].’ For most people, the two most important things in their lives are their families and their work. It is easy to understand the compelling power of organizations that combine both. Being in a family firm affects all the participants. The role of chairman of the board is different when the company was founded by your father and when your mother and siblings sit around the table at board meetings, just as they sat around the dinner table. The job of a CEO is different when the vice president in the next office is also a younger sister. The role of partner is different when the other partner is a spouse or a child. The role of sales representative is different when you cover the same territory that your parent did twenty-five years earlier, and your grandparent twenty-five years before that. Even walking through the door on your first day of work on an assembly line or in a billing office is different if the name over the door is your own.”Kelin E. Gersick et al., Generation to Generation: Life Cycles of the Family Business (Cambridge, MA: Owner Managed Business Institute, Harvard Business School Press, 1997), 2–3.

Disadvantages

As attractive as family businesses are on many fronts, they have the following disadvantages:

  • Family businesses tend to be stable organizations. Although this is a good thing in many instances, stability can also make it difficult to change. A new, younger family member coming into the business will find tradition and structure. Changing that is not simple. The key to changing a family business lies in defining tradition in terms of the company’s core values, not in specific ways of doing things.Margaret Steen, “The Decision Tree of Family Business,” Stanford Graduate School of Business, August 2006, accessed June 21, 2012, www-prd-0.gsb.stanford.edu/news/bmag/sbsm0608/feature_familybiz.html.
  • Family closeness can lead to sibling rivalry or problems when both the parent and the child want control. By the third or fourth generation, with many cousins possibly sharing ownership, governance can become very complicated.Margaret Steen, “The Decision Tree of Family Business,” Stanford Graduate School of Business, August 2006, accessed June 21, 2012, www-prd-0.gsb.stanford.edu/news/bmag/sbsm0608/feature_familybiz.html.
  • There may be times when the interests of a family member conflict with the interests of the business. One family member may want to expand the business, but other family members may not share this person’s desire. The needs of the business are not in sync with the needs of the family.
  • Family ties have a downside. Family members will frequently be expected to work harder, make more of a commitment, and get paid less than other employees in the business.“The Family Business Survey 2008/2009,” Praxity, 2009, accessed October 8, 2011, http://praxityprod.awecomm.com/News/2009/Pages/UKFamilyBusinessSurvey.aspx.
  • Family business owners may automatically promote someone from the family or give family members a job even if they do not have adequate skills for the job. A nonfamily employee may be better qualified.Alexis Writing, “Pros and Cons of Family Business,” Chron.com, 2010, accessed October 8, 2011, smallbusiness.chron.com/pros-cons-family-business-409.html. This can cause dissension and resentment among other employees.
  • Relationships between parents and children or among siblings have a tendency to deteriorate due to communication problems. “This dysfunctional behavior can result in judgments, criticism and lack of support.”Alexis Writing, “Pros and Cons of Family Business,” Chron.com, 2010, accessed October 8, 2011, smallbusiness.chron.com/pros-cons-family-business-409.html.
  • The family business may be a breeding ground for jealousies, resentment, anger, and sabotage. Family problems may spill over into the workplace.Flyer Distribution
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we’ve built an enviable reputation by staying true to our principles – to produce consistently effective, progressive design and marketing solutions whilst still maintaining special emphasis on client care and support.

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Customer Satisfaction

How to Ensure Strong Customer Service and Customer Satisfaction

(Note that nonprofits might use the term “clients” rather than “customers”)

Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service. It may help the reader to notice the role of customer service in the overall context of product or service development and management. See Product and Service Development.

Sections of This Topic Include

Customer Service Basics
Top Five Customer Service Metrics (Measuring Customer Satisfaction) 
Satisfied Customers – Do You Know If Yours Are? (Measuring Customer Satisfaction)

Handling Customer Complaints
Additional Perspectives on Customer Service
Call Centers

Also see
Customer Satisfaction
Related Library Topics

Also See The Library’s Blog Related To Customer Service and Satisfaction

In addition to the articles on this current page, also see the following blog that has posts related to Customer Service and Satisfaction. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. The blog also links to numerous free related resources.

Library’s Customer Service Blog

Customer Service Basics

© Copyright Barb Lyon

Servicing a customer is a part of every purchase and interaction with internal and external contacts. It can last a few seconds up to hours. So if we all do it and experience it everyday in almost everything we do, why isn’t good customer service the norm?

We all have stories about when we were treated exceptionally well or extremely poorly. We tend to share these extraordinary stories with others. We all know that word of mouth marketing can be the absolute best advantage, or the worst drawback for a company.

Warren Buffett said it best: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. “

A few basic rules about customer service:

Honesty is the Best Policy. Integrity – Be honest and own up to your mistakes. Communicate what you plan to do to change or prevent the same mistake from happening again. Don’t be fooled into believing that a regular ‘mea culpa’ will get you off the hook. At some point the plan to fix the problem must take effect!

Break Glass in Case of Fire. Response Time – The best tact is to quickly get on the phone with the customer to explain your company’s mistake. Don’t rely on email for this communication if it can be done quickly one on one. If you are communicating to a large customer base then email is certainly the fastest and most effective way to quickly notify your customers that you are aware of the problem. Frequent updates is there is a protracted issue and a brief overview of how you will prevent it from happening in the future will give your customers confidence that you are aware of the customer impact.

Keeping it Real. Set a Realistic Expectation – Customers who have been promised something that isn’t delivered as promised are far more frustrated and disappointed than if they are notified at the outset they won’t have it sooner than later. In other words, under promise and over deliver is the best policy. This may take some arm wrestling with other departments who want to take a feature or product to market before it is ready. Set the expectations correctly internally as to what the fallout may be so everyone understands the impact to customer satisfaction and ultimately customer retention.

R-E-S-P-E-C-T. Everyone in your company should love your customers. Without them, you have no company. This doesn’t mean you won’t have difficult customers who will push the limits and try everyone’s patience. But if you don’t have a company philosophy to respect and appreciate your customers, the opposite tone will infect customer interactions from all departments. All departments, customer facing or not, should care about customer satisfaction.

From Gandhi, “We must become the change we want to see in the world.”

Use these 4 tenets as the foundation for your customer service mission. What do you do to ensure your customers are treated as your most important asset?

Customer Service Basics
Customer Service Strategies – Self-Help is IN
Don’t Forget About Gathering Client Feedback
Outstanding Customer Service A Call Out to Leadership
Empowered Employees for a Unequivocal Customer Experience
5 Principles of Customer Care
How to Host a Customer Event
7 Finishing Touches for Your Customer Service Strategy | Inc.com
Showing Customer Love
Why Complaints Are Gifts

Top Five Customer Service Metrics

© Copyright Barb Lyon

First question you should ask yourself…How do you measure customer satisfaction?

If you are measuring by the # of complaints you are or are not receiving, you are in trouble. Not everybody bothers to take the time to tell you about his/her horrible experience. If you are asking your customers if they are satisfied, you are telling them that their satisfaction matters.

There are many different ways to ask: post-purchase and post-support surveys, enclosures in the monthly invoice, follow-up phone calls and quarterly or annual surveys. The right method depends on your business and your customer base. Try different ways. Just do it.

Let’s be clear: if you’re not measuring any part of your service delivery, you are missing a huge opportunity to improve, grow or even save your business during these scrutinizing, tight economic times.

The challenge with specifying key indicators is that not all businesses will use the same metrics. For example, a retail or fulfillment organization will have decidedly different key performance indicators than a software-as-a-service company.

For the purposes of this discussion, I have highlighted relatively general metrics and incorporated a few varying perspectives for different use cases.

Service Level – For call centers, support, and service desks, first call resolution is the Holy Grail. For a shipping operation, product delivery and project implementation, on-time performance is the measuring stick. In a high transaction business, the first interaction with a customer will be a key determinant of whether the customer will return. Don’t underestimate the importance of timeliness and thoroughness.

Customer Retention – For SaaS businesses, Utilization is the best indicator of a customer’s dedication to your service. Use this metric to understand who is at risk at contract renewal time. Monitoring Repeat Business is going to help non-SaaS businesses understand how sticky their product or service is for their customer base. You should know which customers are using or buying different parts of your business. These customers who buy throughout your offerings are perhaps your most important customers to focus on for your retention strategies.

Response time – You’d be surprised how many customer surveys come back with comments such as “your service is great, you got back to me right away….” “I was surprised with how quickly you responded to my inquiry and it made all the difference even if I didn’t get the answer I was hoping for…” In today’s world of electronic relationship management, response time is one of the only ways we can communicate our sense of urgency and concern for our customers and their experience with our product or service. What is your Response goal – within X hours? Set one and achieve it. You should know what your competition is doing and beat their goal.

Want to really blow away a customer and cement your relationship? Pick up the phone and give them a personal call.

Time with the Customer – Are your customer-facing employees incentivized to keep calls short or to move too quickly from customer to customer? If so, you are sending the wrong message and subsequently affecting the quality of the customer interaction. There is a definite happy medium between the overly chatty service provider and the thorough and efficient provider. Set your benchmarks for call duration and general time with the customer in relation to the ultimate goal of first call resolution, NOT the other way around.

In other words, a completely satisfied customer not requiring a follow-up call or visit is much preferred over a quick, unresolved interaction.

Churn – Cancellations and returns are the equivalent to churn. If you don’t know how much business you are losing, you won’t be able to understand how much new business you will require to stay out of the red. As important as knowing how much, is understanding WHY you are losing customers. Take it to the next level and use follow-up surveys, phone calls, personalized ‘how can we get you back’ emails. This survey information is the real business insight for understanding your lost business.

By all means this is not a comprehensive list of key performance indicators. To expand further we would need to focus on a particular business model to provide a more granular perspective. Start measuring and start making changes. Continue to evolve your key metrics as your business evolves. Keep this process circular for continuous improvement.

Post these key performance indicators in your facility or on your intranet and regularly communicate them to your employee base to give everyone in your Company sensitivity to how you are performing for your most important asset: your Customers.

Measuring the Results of Customer Experience Efforts
Basic Methods to Get Customer Feedback
My Top 5 Customer Service Metrics

Satisfied Customers – Do You Know if Yours Are?

© Copyright Barb Lyon

In our world of customer service, it is our mission to keep customers.

“It is a privilege to serve you”, that is what the Banker told me today when I called for information regarding refinancing. Do your employees believe that serving your clients is a privilege? Do your clients feel like they are appreciated?

Nowadays a lot of consumer product and service companies are asking for feedback. Some companies incorporate the ‘how are we doing’ insight as a deep part of their company culture. Salesforce.com has a place for employees and customers alike to log their feedback. In “Behind the Cloud”, Salesforce.com CEO Marc Benioff explains how and why they spent money to build their IdeaExchange forum. Many e-commerce sites ask at the end of a sale for feedback about the shopping experience. Brick and Mortar stores are now enticing shoppers to log in and provide feedback on their shopping experience in exchange for a ‘prize’.

What about the business-to-business companies? With customers locked into contracts, the same drive to listen and improve is not always as entrenched into the company culture. We can change that. Start by listening.

Customer Surveys

There are several easy-to-use, cost-effective online survey solutions now to help you launch a Listening Campaign. Polaris Marketing provides you with some sample questions if you are new at this. Survey Monkey, Question Pro, and Zoomerang are just a few online resources that will not only help you with the logistics of doing a survey but also help you formulate a strategy so you get the answers you need.

Online Surveys are not the only option. Make calls to a % of your client base every quarter or send out a brief survey with your monthly invoice. Depending on your product or service, this simple effort may be a huge differentiation for you.

Make sure your survey will give you actionable feedback. In other words, ask questions that will give you answers about specific experiences as your customer so you will know what to fix. General questions like “ Are you happy with your experience in working with us” give you a good indication of how your customers are feeling, but if they answer in a negative way you won’t know what part of the experience needs fixing.

Action Plans

Once you are ready to rollout a survey, you still have much more work to do. The most important element in asking for feedback is deciding what you are going to do about what the surveys say. Don’t bother asking if you don’t intend to allocate the time, resources or money to making changes.

Now it is time to put the feedback into actionable – who, by when and how – plans to make changes. You won’t be able to fix everything at once, but it is important for both your employees and your customers to see real change as a result of the surveys. Be realistic about what you can accomplish and set both short-term and long-term goals.

And Repeat

Now that you have launched your Listening Campaign, you will have the process for next time all mapped out. Quarterly? Semi-Annually? Annually? Whatever timeline works best for you and your business to ensure the feedback is put to use.

Using satisfaction surveys to achieve a competitive advantage
When Should Changes Be Made to a Customer Satisfaction Tracking Questionnaire?
Why and How to Measure Customer Satisfaction
Measuring and Tracking Customer Satisfaction

Handling Customer Complaints

Best Practices in Resolving Customer Complaints
Listening for Dollars-Customer Complaints Create Profit
When Customer Rebellion Becomes Open Revolution
The New Rules of Handling Customer Complaints
How to Handle Complaints: The IBM Way

Additional Perspectives on Customer Service

Customer Care and Technical Support (with example survey and monitoring forms)
Customer Service Strategies Live Chat
Customer Service Tips
How One Southwest Airlines Employee Delivered Exceptional Customer Service
Crisis Management and Customer Service
How to Manage Client Expectations After You Close a Sale
Do Your Customers Deserve a Bill of Rights?
Beware of Letting Competitors Distract You From Customers!
Customer Service or torture?
Six Critical Steps to Training High-Quality Customer Service…
6 Tips to Delivering Customer Value (a Leadership Challenge)
Customer Service Answers You Can’t Do Without
When Companies Think They Are Too Smart for Customer Service…
Social Media Impacts Customer Service
Poorest Customer Service in the Land Where it Really Counts
Worst DMV Customer Service Cherry Hill, NJ
Is Your Food Good, Yes?
Key Training Ideas for Your Customer Service Program

 

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Brand image is the way your brand is perceived by consumers and the general public. Each time a consumer interacts with your brand; their perception is altered, even if this alteration only occurs in the subconscious. The benefits of keeping your company branding fresh are numerous. Some of these benefits are highlighted below:

  1. It makes your talent shine and have a wider vision. One of those talents is writing. Writing or creating new content is one of the most important aspects to any successful website or online business. Sharing your ideas and views will make people come back to your site as many times as possible. Providing new content will give people a reason to come back and new reasons to reference your site as a good place to find valuable information. Having others linking your content can also help raise your rankings in search engines like Google, Yahoo and Bing. It is very important for your brand to always understand the dynamics of the marketplace.
  1. It will turn your fans and friends into customers. Your social media approach says a lot about you as a brand. When you listen to your fans, you turn everyday customers into brand advocates and sounding boards for new ideas. Our social media team works around the clock to make sure our fans feel welcomed and listened to. Our channels have become a sharing ground not just for complaints, but also jokes, ideas and some pretty amazing and inspiring stories.
  1. It demands for more questions. It is always advisable to accept comments, questions and feedback from consumers to grow your brand. Your customer experience and brand identity are just as important as anything. People believe that they know exactly what their target consumer wants and what their motivations are. This happens all the time and it is a problem. Consumers are unpredictable. We empower our store managers to think creatively and share their ideas, and they are some of our most active contributors.
  1. It brings out new things through innovation. The consumers are what you need for your brand to grow and expand; making it very important to keep them in mind with every step you take. Knowing and understanding your target audience or consumer is paramount in fetching you the best results with the brand. It is the only way you will know their needs. One of the biggest opportunities for older brands is to create a reason for existing customers and potentially new customers to re-discover the brand or take notice for the first time through innovation. Here are some promotional products you can get

 

 

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marketing Team in Dongri

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Team in Dongri is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Team in Dongri tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Team in Dongri

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