Category: Retail Marketing operation

Fieldwork marketing | malls Marketing | Retail Marketing operation Ambegaon Khurd Pune

Retail Marketing operation Ambegaon Khurd Pune

marketing agency,

Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.

Fulcrum Marketing is a strategic Retail Marketing operation Ambegaon Khurd Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:

  • What product or service is your company selling?
  • What the end benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

Other important questions to consider when developing a marketing strategy are:

  • What is the long term future for your business?
  • Where should you be heading and how are you going to get there?

communication and Retail Marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the Retail Marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Retail Marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Retail Marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Retail Marketing operation Ambegaon Khurd Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are specific objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals.

Traditional marketing or offline marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing specific sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need significant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques.

Retail Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Retail Marketing operation Ambegaon Khurd Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Retail Marketing operation Ambegaon Khurd Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Retail Marketing 

Retail Marketing operation Ambegaon Khurd Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Retail Marketing | Retail Marketing operation Ambegaon Khurd Pune

Ambegaon Khurd ,  Pune

Overview :

Overview :

Ambegaon Khurd, located in the south side of Pune is one of the rapidly growing area. It is going to be one of the Pune’s most vibrant real estate boom areas over the next few years. It offers hilly surroundings and generous greenery, and the availability of land still permits construction of large township projects. Lohagad, Dehu, Talegaon Dabhade, Kamshet, Pimpri-Chinchwad, Hinjewadi, Wakad, Chandkhed, Paud, Majgaon,Waru etc are its neighboring localities. Ambegaon Khurd has close proximity to Hinjewadi which is located at a distance of 49 kms via NH 48. Ambegaon Khurd has taluka known as Ambegaon Khurd Taluka in Shirur subdivision. The taluka limits are from Loni to Bhimashankar in north to south direction and Peth to Kalamb in East West direction. Ambegaon Khurd comes under the jurisdiction of Pune Municipal Corporation (PMC). Some of the key residential projects in Ambegaon Khurd are Venkatesh Lake Life, Tara Westbrook, Ceratec Greens, Mittal Sun Gloria, Windsor County Phase II among others.

Connectivity :

Ambegaon Khurd is well connected to the inner city by road. Aundholi is the major road passing through the locality which further connects Ambegaon Khurd to Mumbai-Pune Expressway or NH 48.
Pune International Airport which is located at a distance of 72 km, can be easily access less than 2 hours.
Vadgaon, Kanhe, Kamshet, Talegaon, Malavi and Lonavala are its nearby railway stations to Ambegaon Khurd. However, Lonavala is the major railway station from where you can get trains of major cities.
NH 50 linking the cities of Pune and Nasik goes through the taluka. There is also a State Highway linking Shirur to Bhimashankar via Manchar. At present there are no rail links in the taluka.

Factors for past growth :
With the rapid development of Sinhgad Road and also because it has now been included in the municipal limits, Ambegaon Khurd is going to witness a lot of growth in investment potential in the next few years. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Ambegaon Khurd.

Factors for future growth :
Pune’s recent Development Plan has now included Ambegaon Khurd within the municipal limits. This is an important factor from the real estate point of view, as the area will now receive even more infrastructure benefits from the Pune Municipal Corporation.

Employment Hubs near Ambegaon Khurd
Navale IT Park,
Symphony IT Park,
Pune IT Park,
International Tech Park Pune

Infrastructural Development :
Some of the renowned hospitals providing medical facilities to the resident of Ambegaon Khurd are Dr Shinde Hospital, Sahara Hospital, Kamshet Hospital, Shraddha Hospital and Khandelwal Hospital to name a few.
Zp School Garmalwasti (Tung), Zilla Parishad Primary School Waghawadi, Zp primary School, SEEK Foundation Academy, Zp schools Waru are some of the renowned schools in the locality. It also house some good colleges in its vicinity. Some of them are College of Computer Science, TSSM’s Bhivarabai Sawant College of Engineering & Research, JSPM Narhe Technical Campus, Bharati Vidyapeeth Deemed University College of Ayurved, Smt. Kashibai Navale College of Physiotherapy among others.
Shopping needs of the residents are catered by malls in the vicinity such as Mansi Collection, Aamby Art Gallery and Alok Provision store among few. It also houses retail outlets of famous national and international brands such as Uday Retail Outlet, Bata, Balaji Retail Outlet, My Jio Store, Arvind Lifestyle Brands to name a few.

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Retail Marketing operation Ambegaon Khurd Pune

retail Store sales operation Ambegaon Khurd Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

Retail Marketing, Retail Marketing operation, Retail Marketing operation Ambegaon Khurd, Retail Marketing operation Ambegaon Khurd Pune

retail marketing operation | door to door marketing operation hingoli

When it comes to Promotional Marketing and its associated services retail marketing operation | door to door marketing operation hingoli, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!

As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.

Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes

For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.

We do the research on new trends, Marketing and Btl solutions and effective ways of working

we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…

RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers

STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.

Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).

Who are we?

Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.

How can we help?

Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.

We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Brand Activation

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

 

Marketing idea an tips , info , case study

The Growing Importance of Word of Mouth

The Growing Importance of Word of Mouth

Because of the increased role of sharing – or online “word of mouth” – the way many products and services are marketed has changed.

LEARNING OBJECTIVES

Define the growing role of word-of-mouth in integrated marketing communications

KEY TAKEAWAYS

Key Points

  • Marketing was once seen as a one way relationship, with firms broadcasting their offerings and value proposition.
  • The goal of an organization is to create and maintain communication with its own employees and customers.
  • To understand new forms of word of mouth marketing involves knowing the right touch points to use to reach consumers and understanding how and where they consume different types of media.

Key Terms

  • Regression analysis: a statistical technique for estimating the relationships among variables.

The Growing Importance of Word of Mouth

The Internet has changed the way business is done. The variables of segmentation, targeting, and positioning are addressed differently. Because of the increased role of sharing – or online “word of mouth” – the way new products and services are marketed has changed, even though the aim of business in bringing economic and social values remain the same. Indeed, the bottom line of increasing revenue and profit are still the same. Marketing has evolved to include more connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way relationship, with firms broadcasting their offerings and value proposition. Now it is seen more as a conversation between marketers and customers.

image

Word Of Mouth Marketing: Social media sites that allow sharing have brought about a new word of mouth form of marketing.

The starting point of the integrated marketing communications (IMC) process is the marketing mix that includes different types of marketing, advertising, and sales efforts. Without a complete IMC plan, there is no integration or harmony between client and customers. The goal of an organization is to create and maintain communication with its own employees and customers. Using outside-in thinking, integrated marketing communications is a data -driven approach that focuses on identifying consumer insights and developing a strategy with the right online and offline combination of channels to forge a stronger brand to consumer relationship. This involves knowing the right touch points to use to reach consumers and understanding how and where they consume different types of media. Regression analysis and customer lifetime value are key data elements in this approach.

Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers:

  • From media advertising to multiple forms of communication
  • From mass media to more specialized media, which are centered on specific target audiences
  • From a manufacturer-dominated market to a retailer-dominated, consumer-controlled market
  • From general-focus advertising and marketing to data-based marketing
  • From low agency accountability to greater agency accountability, particularly in advertising
  • From traditional compensation to performance-based compensation
  • From limited Internet access to 24/7 Internet availability and access to goods and services

Moreover, this new “word of mouth” form of marketing can bring benefits to a company; such as:

  • It can create competitive advantages, boost sales and profits, while saving money, time, and stress.
  • IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue, and nurtures its relationship with customers.
  • This “relationship marketing” cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. The ability to keep a customer for life is a powerful competitive advantage.
  • IMC also increases profits through increased effectiveness.
  • Carefully linked messages also help buyers by giving timely reminders, updated information and special offers which, when presented in a planned sequence, help them move comfortably through the stages of their buying process.
  • IMC also makes messages more consistent and therefore more credible. This reduces risk in the mind of the buyer which, in turn, shortens the search process and helps to dictate the outcome of brand comparisons.
  • Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions, and sales literature.

 

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Marketing Ideas

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Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Experiential marketing
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Retail Marketing operation | engagement marketing Services gondia

Fulcrum are a leading recognition and incentive business based in the gondia. We provide solutions to businesses of all sizes all over the world to…
Increase sales, profitability, productivity, knowledge, referrals

Improve service, brand awareness, communication and motivation

Decrease costs, uncertainty, absenteeism and inefficiencies

In short, we can help you achieve all of your business goals simply by changing the behaviour of your best assets – your employees, customers and channel partners.

Fulcrum are perfectionists! We use imagination, creativity, strategy and action to create incentive programmes that inspire, challenge, excite, motivate and engage your audience.
We don’t just do it, as a growing independent company WE LIVE IT! We’re a group of problem solvers, designers, developers, critics and we work hard, around the clock if necessary, to make sure we deliver something special for our customers!
As an independently run company, we offer our customers the personal touch which we feel is not offered by larger organisations. As a team we take immense pride and ownership in everything we do and feel this is demonstrated in our professionalism and performance levels.

As a company our team are committed to understand and resolve any issues or questions you may have promptly and professionally. You will be dealing with a company aware of your need for quick and effective solutions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

Fulcrum is an btl and marketing agency and sales agency based in mumbai, pune. Inspire is a business comprised of three strands: Sales Promotions, Loyalty & Rewards and fieldwork.

Sales promotions are fulfilled around the local area for huge brands by our expert team. Employees enjoy travel rewards for loyalty and hard work within their business. The marketing arm of the business has a network of brilliant freelancher marketing agents supported by exclusive supplier deals and the unique Inspire.

 

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Brand Activation

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Retail Marketing operation | engagement marketing Services gondia

Marketing idea an tips , info , case study

Marketing Innovation Trends

Innovation trends in marketing include mobile marketing, viral marketing, and more efficient usage of branding and targeting.

LEARNING OBJECTIVES

Summarize new technological applications impact on marketing methods and trends

KEY TAKEAWAYS

Key Points

  • On average, SMS messages are read within four minutes, making them highly convertible.
  • MMS mobile marketing can contain a timed slideshow of images, text, audio and video.
  • Push notifications have helped application owners to communicate directly with their end users in a simple and effective way.
  • Acting as a visual hyper-link to a page, QR codes make it easy for someone to reach a mobile optimized offer page.
  • Viral marketing involves the exponential spread of a marketing message by online word of mouth.
  • With the immense amount of personal and usage data currently available, targeting can be done automatically and extremely successfully.

Key Terms

  • mobile SPAM messages: SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber.

Marketing Innovation Trends

The newest trends in marketing are based on and around the use of new technologies. With the ever increasing use of cell phones around the globe – especially smart phones – one of the more popular current trends is mobile marketing.

Mobile Marketing

Mobile marketing is marketing on or with a mobile device. More specifically, marketers that utilize mobile marketing use interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas – thereby generating value for all stakeholders. The most popular forms of mobile marketing include:

SMS Marketing

Over the past few years, SMS (short message service) marketing has become a legitimate advertising channel in some parts of the world. On average, SMS messages are read within four minutes, making them highly convertible. While this has been fruitful in developed regions such as North America and Western Europe, mobile SPAM messages remain an issue in many parts or the world. This is partly due to the carriers selling their member databases to third parties. Most mobile operators in the U.S. demand a double opt-in from the consumer and the ability for the consumer to opt-out of the service at any time by sending the word STOP via SMS.

SMS marketing services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are five or six digit numbers that have been assigned by mobile operators in a given country for the use of brand campaigns and other consumer services. Due to the high price of short codes – $500 to $1000 a month – many small businesses opt to share a short code in order to reduce monthly costs. Another alternative to sending messages by short code or email is to do so through one’s own dedicated phone number. Long numbers – or those based on the international format – are also regularly utilized for mobile marketing.

MMS Marketing

Mobile content can also be delivered via MMS (multimedia message service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS messages. MMS mobile marketing can contain a timed slideshow of images, text, audio, and video.

Push Notifications

Push notifications were first introduced to smartphones by Apple with the advent of the iPhone in 2007. They were later further popularized with the Android operation system, where the notifications are shown on the top of the screen. It has helped application owners to communicate directly with their end users in a simple and effective way. It can be much cheaper when compared to SMS marketing in the long run, but it can become quite expensive initially because of the cost involved in application development.

QR Codes

Also with the increase in smart phone usage, QR – or quick response – codes have become much more prevalent in marketing pieces both on and offline. Acting as a visual hyper-link to a page, QR codes make it easy for someone to reach a mobile optimized offer page. As such, they represent a very powerful tool for initiating consumer engagement at the time when the marketing piece is likely triggering its most emotional response. Their potential for tracking offline sources and delivering the types of analytics previously reserved for online tracking makes another powerful reason that marketers are flocking to QR codes in droves.

an image of a QR code

QR Code: A QR code is a marketing tool. Consumers can scan QR codes with their smart phones to instantly reach information or offer pages.

Other Online Marketing Trends

Besides mobile marketing, there are other trends in online marketing. Viral marketing is involves the exponential spread of a marketing messages by online word of mouth (sometimes referred to as “word of mouse”). A major component of viral communication is the meme – or a message that spreads virally and embeds itself in the collective consciousness. Viral marketing is closely tied to social media, since social media platforms and their sharing functionality are the main way that a message is able to “go viral” online.

a meme displaying internal communication and what various groups of people will percieve you to do.

Meme: A meme is a popular method of marketing images and ideas on the web and social networks.

Branding and target marketing have also evolved in the online realm. More than ever before, brands are creating personas and identities around themselves, rather than the products they sell. The online space allows customers to interact and converse with the brand personally and directly. Target marketing can be extremely precise on the web. With the immense amount of personal and usage data currently available, targeting can be done automatically and extremely successfully. In a world where everything is social and shared, the consumer has a lot of power. Marketers foresee that they will need to hand more control over to customers, who want to engage on deeper and more significant levels with content. The trend may go so far as to let customers create marketing content, with agencies keeping oversight and steering from the sidelines. Also, with increasing mobility and shrinking size of technological devices, consumers will expect to have round-the-clock access to all of their data, regardless of where they are and what device they are using. There are many opportunities here for even more specific and user-relevant content.

 

Advertising ideas

Promotional Idea

Marketing Ideas

Marketing Ideas 1

Events Ideas

Marketing Management and Strategic Planning

 Guide to Online Marketing

Sales Management & Planning

Advertising and Promotion

Mass Communication Media and Culture

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Brand Marketing
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Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

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As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

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Buying Centers

4.3 Buying Centers

Learning Objectives

  1. Explain what a buying center is.
  2. Explain who the members of buying centers are and describe their roles.
  3. Describe the duties of professional buyers.
  4. Describe the personal and interpersonal dynamics that affect the decisions buying centers make.

The professors who form a committee at your school to choose textbooks are acting like a buying center. Buying centers are groups of people within organizations who make purchasing decisions. Large organizations often have permanent departments that consist of the people who, in a sense, shop for a living. They are professional buyers, in other words. Their titles vary. In some companies, they are simply referred to as buyers. In other companies, they are referred to as purchasing agents, purchasing managers, or procurement officers. Retailers often refer to their buyers as merchandisers. Most of the people who do these jobs have bachelor’s of science degrees. Some undergo additional industry training to obtain an advanced purchasing certification designation1.

Buyers can have a large impact on the expenses, sales, and profits of a company. Pier 1’s purchasing agents literally comb the entire world looking for products the company’s customers want most. What happens if the products the purchasing agents pick don’t sell? Pier 1’s sales fall, and people get fired. This doesn’t happen in B2C markets. If you pick out the wrong comforter for your bed, you don’t get fired. Your bedroom just looks crummy.

Consequently, professional buyers are shrewd. They have to be because their jobs depend on it. Their jobs depend on their choosing the best products at the best prices from the best vendors. Professional buyers are also well informed and less likely to buy a product on a whim than consumers. The following sidebar outlines the tasks professional buyers generally perform.

The Duties of Professional Buyers

  • Considering the availability of products, the reliability of the products’ vendors, and the technical support they can provide
  • Studying a company’s sales records and inventory levels
  • Identifying suppliers and obtaining bids from them
  • Negotiating prices, delivery dates, and payment terms for goods and services
  • Keeping abreast of changes in the supply and demand for goods and services their firms need
  • Staying informed of the latest trends so as to anticipate consumer buying patterns
  • Determining the media (TV, the Internet, newspapers, and so forth) in which advertisements will be placed
  • Tracking advertisements in newspapers and other media to check competitors’ sales activities

Increasingly, purchasing managers have become responsible for buying not only products but also functions their firms want to outsource. The functions aren’t limited to manufacturing. They also include product innovation and design services, customer service and order fulfillment services, and information technology and networking services to name a few. Purchasing agents responsible for finding offshore providers of goods and services often take trips abroad to inspect the facilities of the providers and get a better sense of their capabilities.

Other Players

Purchasing agents don’t make all the buying decisions in their companies, though. As we explained, other people in the organization often have a say, as well they should. Purchasing agents frequently need their feedback and help to buy the best products and choose the best vendors. The people who provide their firms’ buyers with input generally fall into one or more of the following groups:

Initiators

Initiators are the people within the organization who first see the need for the product. But they don’t stop there; whether they have the ability to make the final decision of what to buy or not, they get the ball rolling. Sometimes they initiate the purchase by simply notifying purchasing agents of what is needed; other times they have to lobby executives to consider making a change.

Users

Users are the people and groups within the organization that actually use the product. Frequently, one or more users serve as an initiator in an effort to improve what they produce or how they produce it, and they certainly have the responsibility for implementing what is purchased. Users often have certain specifications in mind for products and how they want them to perform. An example of a user might be a professor at your school who wants to adopt an electronic book and integrate it into his or her online course.

Influencers

Influencers are people who may or may not use the product but have experience or expertise that can help improve the buying decision. For example, an engineer may prefer a certain vendor’s product platform and try to persuade others that it is the best choice.

Gatekeepers

If you want to sell a product to a large company like Walmart, you can’t just walk in the door of its corporate headquarters and demand to see a purchasing agent. You will first have to get past of a number of gatekeepers, or people who will decide if and when you get access to members of the buying center. These are people such as buying assistants, personal assistants, and other individuals who have some say about which sellers are able to get a foot in the door.

Figure 4.5

A sales woman on the phone

Warning: Do not be rude to or otherwise anger the faculty secretary. This is good advice for salespeople and students as well as faculty members.

Patrice_Audet – Secretary Office Sales Telephony – CC0 public domain.

Gatekeepers often need to be courted as hard as prospective buyers do. They generally have a lot of information about what’s going on behind the scenes and a certain amount of informal power. If they like you, you’re in a good position as a seller. If they don’t, your job is going to be much harder. In the case of textbook sales, the gatekeepers are often faculty secretaries. They know in advance which instructors will be teaching which courses and the types of books they will need. It is not uncommon for faculty secretaries to screen the calls of textbook sales representatives.

Deciders

The decider is the person who makes the final purchasing decision. The decider might or might not be the purchasing manager. Purchasing managers are generally solely responsible for deciding upon routine purchases and small purchases. However, the decision to purchase a large, expensive product that will have a major impact on a company is likely to be made by or with the help of other people in the organization, perhaps even the CEO. The decision may be made by a single decider, or there may be a few who reach consensus. Further, deciders take into account the input of all of the other participants: the users, influencers, and so forth. Sellers, of course, pay special attention to what deciders want. “Who makes the buying decision?” is a key question B2B sales and marketing personnel are trained to quickly ask potential customers.

The Interpersonal and Personal Dynamics of B2B Marketing

We made it a point earlier in our discussion to explain how rational and calculating business buyers are. So would it surprise you to learn that sometimes the dynamics that surround B2B marketing don’t lead to the best purchasing decisions? Interpersonal factors among the people making the buying decision often have an impact on the products chosen, good or bad. (You can think of this phenomenon as “office politics.”) For example, one person in a buying unit might wield a lot of power and greatly influence the purchasing decision. However, other people in the unit might resent the power he or she wields and insist on a different offering, even if doesn’t best meet the organization’s needs. Savvy B2B marketers are aware of these dynamics and try their best to influence the outcome.

Personal factors play a part. B2B buyers are overwhelmed with choices, features, benefits, information, data, and metrics. They often have to interview dozens of potential vendors and ask them hundreds of questions. No matter how disciplined they are in their buying procedures, they will often find a way to simplify their decision making either consciously or subconsciously (Miller, 2007). For example, a buyer deciding upon multiple vendors running neck and neck might decide to simply choose the vendor whose sales representative he likes the most.

Factors such as these can be difficult for a company to control. However, branding—how successful a company is at marketing its brands—is a factor under a company’s control, says Kevin Randall of Movéo Integrated Branding, an Illinois-based marketing-consulting firm. Sellers can use their brands to their advantage to help business buyers come to the conclusion that their products are the best choice. IBM, for example, has long had a strong brand name when it comes to business products. The company’s reputation was so solid that for years the catchphrase “Nobody ever got fired for buying IBM” was often repeated among purchasing agents—and by IBM salespeople of course! (Miller, 2007)

In short, B2B marketing is very strategic. Selling firms try to gather as much information about their customers as they can and use that information to their advantage. As an analogy, imagine if you were interested in asking out someone you had seen on campus. Sure, you could simply try to show up at a party or somewhere on campus in the hopes of meeting the person. But if you were thinking strategically, you might try to find out everything you could about the person, what he or she likes to do and so forth, and then try to arrange a meeting. That way when you did meet the person, you would be better able to strike up a conversation and develop a relationship with him or her. B2B selling is similarly strategic. Little is left to chance.

Key Takeaway

Buying centers are groups of people within organizations who make purchasing decisions. The buying centers of large organizations employ professional buyers who, in a sense, shop for a living. They don’t make all the buying decisions in their companies, though. The other people who provide input are users, or the people and groups within the organization that actually use the product; influencers, or people who may or may not use the product but have experience or expertise that can help improve the buying decision; gatekeepers, or people who will decide if and when a seller gets access to members of the buying center; and deciders, or the people who make the final purchasing decision. Interpersonal dynamics between the people in a buying center will affect the choices the center makes. Personal factors, such as how likeable a seller is, play a part because buyers are often overwhelmed with information and will find ways to simplify their decision making.

Review Questions

  1. Which people do you think have the most influence on the decisions a buying center makes? Why?
  2. Describe the duties of professional buyers. What aspects of their jobs seem attractive? Which aspects seem unattractive to you?
  3. How do personal and interpersonal dynamics affect the decisions buying centers make?

1U.S. Bureau of Labor Statistics, “Purchasing Managers, Buyers, and Purchasing Agents,” Occupational Outlook Handbook, 2010–11 ed., December 17, 2009, http://www.bls.gov/oco/ocos023.htm (accessed January 8, 2010).

References

Miller, J., “Why B2B Branding Matters in B2B Marketing,” Marketo.com, March 18, 2007, http://blog.marketo.com/blog/2007/03/b2b_branding_wh.html (accessed December 13, 2009).

Brand Marketing
 Retail Marketing operation, engagement marketing Services, Corporate Marketing Campaigns ,
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing Solutions | Retail Marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Face to Face or Door to Door Marketing Right Approach For You?

Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it?s a very powerful way to build a business. If you know how to do face-to-face marketing?you can decide whether it?s something you want to implement in your business or not.

One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it?s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups).

Is Door-To-Door the Right Approach For You?

Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you?re likely to find local buyers for.

Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot).

If you?re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing.

How Do You Get Started Doing Door-to-Door Marketing?

You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service.

If that person?s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot.

If the person?s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information.

If he or she doesn?t want to speak to you and you can?t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer.

That?s pretty much it. The key to this kind of marketing is not to come across as someone on the ?hard sell? but to introduce yourself as a neighbouring business (e.g., local ? not next door necessarily) and to start a dialogue.

You may find that you arrive just as they?re looking for your services or that they?ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run.

The bigger the place in which you live, the more door-to-door opportunities you are likely to have.

Always follow up on any door-to-door call with a telephone call to increase?and dramatically so? your chances of closing business.

Most business-to-business door-to-door marketing doesn?t take place on the doorstep. It takes place in someone?s office, but it can take place on the doorstep, and it?s best to be prepared to hold a conversation anywhere.

One Last Thing ? Personal Safety

I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions:

I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions:

Don?t go into any setting that makes you feel uneasy.

Do ensure that someone else knows your calling route before you leave and that you check in with that person when you?re finished.

Do carry a phone with a GPS tracking service.

Don?t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive.

GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case.

The Take Away

Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there?s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it?ll be a lot of work without sufficient rewards.

If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor?s advice: ?Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.?

 

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