Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door selling consultant , door-to-door sales technique and door to door selling consultant in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door selling consultant ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door to door selling consultant and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
Door to Door Sales Agency
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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360 Degree Branding
Definition: 360 Degree Branding
360 degree branding is a branding effort which tries to include the brand identity into a holistic approach so that the brand is in touch with and visible to the customers at all the times. It’s all about creating a distinctive brand philosophy which is centred on consumers. It helps to anticipate all aspects of consumer needs. Especially when brand is fairly new it needs to be present everywhere to build a brand image.
360 degree branding is a combination of integrated marketing and web 2.0 usages.
Integrated marketing follows a user centric approach and primarily focuses on use of online and offline tools to engage and excite consumers. Integrated communication ensures that message is consistent throughout irrespective of the channel.
A web 2.0 usage pays more attention to customer rating and social media as consumers talk about the brand outside of the boundaries of the brand
A 360 degree branding has various elements like print, media, broadcast, email, phone etc
A brand manager has to ensure that each of these elements should run according to the essence of the brand and the strategy.
For example: In Social media apart from posting messages, we can also establish conversation, get a feedback from user, collect big data, or even manage issues and complaints.
Similarly Public Relation not only covers the press releases or media gatherings, but it also involves media training for internals to ensure brand sustainability.
Brand Equity – Meaning and Measuring Brand Equity
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Articales from http://www.managementstudyguide.com
July is Sales Leadership Month
July is Sales Leadership Month
As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month! Ok, it is not an act of government and it is only Acumen’s opinion, but let’s explore why I feel that way.
July works because it tends to be a slower month in most organizations, individuals take vacations and the summer weather makes thinking and planning better as your activity levels peak generating “fresh air” and new thoughts. So lean back, put your feet up, put some suntan lotion on and feel the breeze and consider the following ideas.
The first half of the year is over, it’s time to reflect on what has worked? And what has not?
- Based upon your Sales Plan where are you against your quota? Where are you against your planned headcount? Were new product/services launched? Were they successful?
- Did the quarterly sales training plans work? Are you getting the results you expected? Are you grooming new levels of professionalism or even new sales managers? What are 5 new ideas to coach and train more effectively?
- How is the sales compensation plan working? Are the goals of the organization the same as they were when you created it? Is the market/economy or products/services performing as you expected it to perform? Do you need to make an adjustment?
- Did the sales contests generate the expected levels of revenue or generate the excitement you wanted? If not, why not?
- Did you lose a salesperson unexpectedly? Are there members of the sales team that need to be placed on probation or even let go? What can you do to retain your talent? How can you build higher levels of belief or commitment to your organization?
- Are the salespeople using CRM effectively? What else can you do to ensure it is updated and cleansed on a regular basis?
- Marketing; did your messaging and campaigns generate the expected results? Were the leads generated moved into the pipeline and can you measure where they came from? Did those leads close and do you know the best lead source? What new ideas could we try to out position us from the competition?
- Metrics: does the formula for running the sales organization work? Have you tested new metrics to give you a better idea to pipeline velocity? What leading indicators are business drivers? Were your sales forecasts/commitments accurate? If not why not?
This is just a short list to stimulate your July thinking and to ensure that your second half Sales Plan is on target to exceed your goals. This checklist obviously should be reviewed each month, but with a six month trend and measured results the proactive sales leader can move the dials and alter the course if necessary. Continue to Inspect what you expect and make sure your quarterly reviews are thorough.
Two last thoughts:
1) if you have questions or comments on any of these ideas let me know : Ken@AcumenMgmt.com
2) On our website we have a White Paper on the Top 40 Actions Sales Managers Must Take to Drive Predictable Revenue and several free Sales Management assessments, www.AcumenManagement.com
Have a great July, sit back, reflect and take action.
Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 19 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world.
He was recently ranked for the third year in a row by Top Sales World magazine as one of the Top 50 Sales & Marketing Influencers for 2015. His blog has been rated in the sales blogs in the world!
Ken has written 5 books, his latest book is: SLAMMED! for First Time Sales Managers, Ken provides Keynotes, consulting services and products designed to improve business performance. Need more sales management resources? Check out his Sales Management Tool Kit or the Acumen Project and his new Ignite Your Sales Team online video training program for sales leaders
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