Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Shivaji Nagar

Four Essential Components for Creating the Most Impactful Product Launch in Your Companys History

Your company is launching a new product. Youve slaved for months to create an integrated communication strategy and now comes the day of the Big Launch. What do you need to do to make sure your product launch does not fall on deaf ears?

Here are four essential factors for ensuring that your next product launch is the most impactful in your companys history.

1. Get Everyone Involved

The first mistake companies make is to involve salespeople only through training them on the new products features and messaging. Thats because product marketing delivers fully fledged messaging and materials to sales with a ta da flourish. But even if product marketing has spent time with customers as part of their voice-of-the-customer (VOC) research (see below for more on this subject), its the sales reps who talk to prospects and customers every single day. They are in the best position to bring to light the real-life problems that customers are looking to solve. Not to mention, they are the ones who will choose to use or not use the sales tools that marketing develops. So involve salespeople in product launch message development and story creation. Not only will you benefit from their perspective, but getting their fingerprints on the gun creates ownership and breeds passion that will close the sale.

2. Launch Your Product with a Compelling Story

When you build your new product, you focus on developing the required and desired features. But when you launch the product, its a whole different story. Literally.

When you launch a new product, you are asking prospects to make a change. Listing all the cool new features of the product, however, is simply not enough even if your VOC research tells you that it is. You need to make a compelling case for why the pain of staying the same is greater than the pain of change.

3. Tell Your Story Effectively with Visual Tools

Once you have the story, you need the tools to help you tell that story in the most effective way. And given the way our brains work, you need to ditch the lengthy white papers and the dog-and-pony-show PowerPoint presentations in favor of visual tools, such as whiteboarding, that foster the interactive conversations that prospects want.

4. Fuel Your Salespeople with Effective Training

In order to plan for a successful product launch, you need to recognize a few things about salespeople. Salespeople are just-in-time learners, and theyre coin-operated. The faster you accept these two truths, the better you can prepare for the most impactful product launch of your career.

That means that training needs to be more than just teaching the new product. You need to teach your sales force the discipline and patience of working through the why change discussion with prospects. And you need to teach them to tell the story with new storytelling skills and visual tools. And dont forget that practice makes perfect.

At Corporate Visions, we help companies prepare for successful product launches with our portfolio of solutions.