Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales company , door-to-door sales technique and door2door sales company in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales company ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door2door sales company and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
Door to Door Sales Agency
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
marketing agency in deccan gymkhana
Building Customer Satisfaction, Value and Retention
In this world of extreme competition, companies with a total focus on customer are going to be the winner. Companies must understand importance of customer satisfaction and then build process around it. A satisfied customer will be a loyal customer.
There are large offering of products and services available in the market then why the customer should choose a given companys product. According to various research and studies it has been confirmed that consumer will purchase products, which given them maximum perceived value. This value comes from calculating the cost associated with the emotional level decision like the brand image, corporate brand, sales personnel image and functional image. This value converts to total customer cost by including purchase cost, time-energy in evaluation of product and intuitive cost.
Consumer will take decisions after considering the total cost associated with purchase, perceived and otherwise. If after the purchase product performs as expected than customer is considered satisfied. A completely satisfied customer is likely to repurchase the product and even promote the product through a word of mouth. Companies are aiming for total customer satisfaction, which can be achieved after understanding customer expectation and then delivering as per the expectation.
Companies are able to achieve this state of total customer satisfaction by incorporating good business practices. These practices are constructed around stakeholders, business process, resource and organization. Companys stakeholders consist of employees, suppliers, distributors and customers. Earlier focus has always solely been on shareholders, but now stakeholders need to be satisfied for shareholders profit. Companies need to define boundaries of relation with stakeholders as to get maximum value for every participant. To ensure maximum value, companies need to develop business processes, which understand and fulfill customer expectations. This can be achieved by aligning cross functional teams across critical processes, to create one smooth flow. Companies need to understand its core competencies and develop them, thereby successfully managing its resources. Organizational structure, design and policies have to be suitable to facilitate the introduction of total customer satisfaction culture.
Companies through creating and delivering value can develop total customer satisfaction. Company itself can be considered as a value chain consisting of primary and secondary activities. Primary activities consist of inbound materials, operation, delivering finished products, sales/marketing and servicing clients. Secondary activities consist of functional departments like technology department, procurement department, human resource and finance department. This value created is delivered to customer through the distribution channel under the principle of supply chain management.
Customers in the digital age are much more conscious and aware of their need and wants, making them a difficult lot to please. Companies run marketing campaign highlighting points of similarity and difference with competitors products. The art is not at attracting the customer, but it is at retaining the customer and creating long term relation with them. Companies usually suffer from churning effect where customers do not make the repurchase. Companies need to work hard in identifying reasons behind this churning. Once reasons are identified separate them on the basis of manageable and non-manageable issues and then work hard at eliminating manageable issues.
Companies need to develop policies and measure at retaining customers along with attracting new customers. This art of retention can be achieved through customer relationship management (CRM). In CRM the task is to develop strong consumer based brand equity, which is done by converting first time buyer to repeat buyer to a client to a member to advocates and finally to partners. During these course companies can look forward to offering financial benefits in terms of discount for frequent buyers or also by association with a social cause.
Companies are in business to make the profit. Therefore, it has to identify profitable customers. Profitable customers provide a revenue stream more than the expense stream on retaining them. And this revenue stream should be higher for a company to have a competitive advantage. More and more companies are deploying total quality management approach across the organization to build and deliver customer satisfaction.
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
Articales from http://www.managementstudyguide.com
Getting Ahead of the Race in Service Industry
Service industry today dominates the economic scene in all the countries. Over a period of few decades we have seen the rise and unprecedented growth of service industry in almost all sectors including technology and telecommunications, health care, education, media, Utilities, financial and banking sector etc.
Service industries growth has been characterized by focusing on customer service which hereto pushed the product companies too to reorient themselves to look at the customers first. The concept of Customer Is The King has come about thanks to the Service industry. In the next cycle, we see service companies having embraced technology and used technology to upgrade their service offerings altogether. This is true in all of the service sectors including the traditional hospitality and travel industries as well. Technology not only helped the service industries to scale up their business operations, it helped bring about standardization in the operations and service delivery mechanisms. At this point we see service industries beginning to align themselves to product industry culture of standardizing operations and processes and embracing the same principles of operational efficiency, quality of service and other concepts. They have also borrowed the concepts of process re-engineering and other costing methods to manage their business operations.
Today we believe that the service industry is in a mature stage. Competition in Service industry is tougher than the product industry simply because one is dealing with intangible services and customer experience as well as perceptions which can be highly subjective. What we see is that all of the service industry players in all segments have been using technology and standardized processes as enablers of their business. In the rat race, there is every chance that the service company loses its focus on the service experience as one of its deliverables and gets busy in pursuit of revenue targets and market share. This danger of forgetting that one is in the business of delivery customer delight and satisfaction in terms of experience may be lost sight of.
When all of the companies given similar scale of operations are following the same standard procedures and similar systems to manage their business, how does one become a market leader?. The answer to this question lies in doing things differently. Take a look at the airline sector for example. When the competition is so stiff, two companies have thrived amidst tough competition. South West and Virgin Atlantic have managed to become leaders by innovating themselves differently from that of competition. Southwest grabbed attention with its no frills flying and offering the cheapest airfares, while Virgin Atlantic has built not only a business but a brand successfully. If you read the Virgin Atlantic case study, you will realize that the airline has invented many Firsts in customer service by offering a brand new in-flight experience with entertainment as well as in flight services including personalized services such as foot massage, customized meals etc in flight. They have followed this up with specialized origin and destination services offering company chauffeur driven car from the airport including special services such as drive in check in at certain airports. According to Richard Branson – A brand name that is known internationally for innovation, quality and a sense of fun is what we have always aspired to with Virgin.
Those companies that realize the value of their core service offering and focus continually on innovating their service offering and ensuring increased customer benefit and value will naturally find themselves ahead of the game in the long run.
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
Articales from http://www.managementstudyguide.com
Your Sales Brand
To many, if not all, of you the above names or brands are quite recognizable. Not only are they recognizable but they are also associated with a certain definition of status within their profession. To summarize that defined status: “the very best’.
I’m sure that when you’ve attempted to describe an event or person or process, you may have used something like: “The dell is the ‘Cadillac’ in laptop computers”. You didn’t say that to mean average, middle of the road, good enough. You said it to convey the message that the Dell computer is the very best.
How would your success as a sales professional be defined by your peers, your direct reports and your company? Better yet, how would the people that depend on your success the most (you and your family) define your status as a sales professional? Would they say that you were the Einstein in your profession or would they describe you as Mr. Smith the high school geometry teacher, the assistant professor of math in college or dean of the math department at Harvard?
Here is the bottom line when it comes to you and your sales success as measured by sales activity and sales results: Your activity and results will describe you as a professional. You can tell everyone how good you are, how well you are doing, what is coming your way and how you anticipate finishing the year. But in the end, only one thing will determine if you are described as the Sinatra of Selling or the Sammy of Smelling. So decide today how you want to be recognized in your chosen profession and begin performing at that level. No excuses, no alibis, no shouldas and couldas. In the words of Nike and Mr. Jordan. Just do it!
Tags: Selling, Sales, sales results, Skills, Sales Activities, sales reps, Practice Management, Sales Representative, Sales Process
door2door sales company in Pune
door2door sales company in mumbai
Marketing Management , Rotating Billboard, 1to1 Brand promotion, Mobile advertising,
B to C Promotion, Sales Support, Employee