Fulcrum Marketing is a creative promotions marketing agency with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.
We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.
We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.
MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER
Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.
We love thinking, learning and driving innovative campaigns for your brand.
We love a challenge.
MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER
Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At FulcrumMarketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.
Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.
We offer Marketing solutions that work!
Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.
About Us
Fulcrum is a dynamic, creative agency that partners with leading consumer brands across a spectrum of industries, supporting both their domestic marketing strategies through a wide variety of creative brand solutions and value-added services.
We specialise in developing and delivering engaging solutions for a whole host of global brands, from creative, branded merchandise with inspiring packaging and POS options to tailored print management services.
Our Values
Our growth and continued success is built on core company values such as quality, value, service, passion and innovation.
Our Ethics
Every factory we use is personally assessed by our staff for quality, working conditions and the ethical treatment of workers.
Supply Chain Management
We project manage your product from concept to completion. Relax in the knowledge that your brand is in safe hands.
Accreditations
We are a responsible organisation that implements good processes with a focus on environmental sustainability.
Our Values
Our core values are what guide us as a company and individuals. These values are at the heart of everything we do:
Quality
Deliver excellent standards consistently.
Value
Ensure exceptional value for our customers.
Service
Provide the highest standard of service to our customers.
Innovation
Remain at the forefront of innovation in both design and manufacturing.
Trust
We are the most trusted supplier. The integrity of your brand is in safe hands.
Passion
We are passionate about what we do and strive to exceed customer expectations.
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Developing Insights and an Action Plan
Developing Insights and an Action Plan
A successful presentation provides conclusions (based on the insights gathered) that effectively meet the objectives of the research.
LEARNING OBJECTIVES
Identify the characteristics of preparing,presenting and documenting the results of marketing research
KEY TAKEAWAYS
Key Points
- Report Preparation & Presentation is the sixth step in the Marketing Research Process.
- The entire project should be documented in a written report that addresses the specific research questions identified; describes the approach, research design, data collection, and data analysis procedures adopted; and presents the results and the major findings.
- The findings should be presented in a comprehensible format so they can be readily used in the decision making process.
- In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact.
Key Terms
- Executive Summary: A short document or section of a document that summarizes a longer report or proposal in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.
- Market Research: The systematic collection and evaluation of data regarding customers’ preferences for actual and potential products and services.
Overview of the Market Research Process:
- Step 1: Problem Definition
- Step 2: Development of an Approach to the Problem
- Step 3: Research Design Formulation
- Step 4: Field Work or Data Collection
- Step 5: Data Preparation & Analysis
- Step 6: Report Preparation & Presentation
Step 6: Report Preparation & Presentation
During the Report Preparation & Presentation step, the entire project should be documented in a written report that addresses the specific research questions identified; describes the approach, the research design, data collection, and data analysis procedures adopted; and presents the results and the major findings. This permanent document is also helpful because it can be easily referenced by others who may not have been part of the research.
The findings should be presented in a comprehensible format so that they can be readily used in the decision making process. In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact.
Presentation: Report preparation and presentation is the sixth step in the market research process.
A successful presentation will include but is not limited to the following elements:
- Final conclusions (based on the insights gathered from data collected) that effectively meet the initial objectives of the research
- Recommendations about how to apply the research
- Charts, graphs, and visual elements that help showcase important facts and make the presentation easily digestible and memorable
A formal research report presentation typically includes the following:
- Table of Contents
- Executive Summary
- Background
- Research Objectives
- Research Methodology
- Highlights of Fieldwork Data Collected
- Appendix (including Respondent Screening Instrument and Questionnaire)
- Findings/Insights
- Recommendations/Implications and Action Plan