When it comes to Promotional Marketing and its associated services retail marketing organizations | door to door marketing organizations aurangabad, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!
As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.
Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes
For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.
We do the research on new trends, Marketing and Btl solutions and effective ways of working
we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…
RETAILER OFFERS – loyalty vouchers, coupons & points, complex & personalised targeted promotions, trigger offers
STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards
MANUFACTURER COUPONS – including 3rd party and affinity partner programmes
…whether physical or digital, for customer present and online transactions.
Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).
Who are we?
Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.
How can we help?
Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.
We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.
Marketing | Brand Activation |
Marketing idea an tips , info , case study
Target Market Characteristics
Target Market Characteristics
The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
LEARNING OBJECTIVES
Differentiate between different target market characteristics
KEY TAKEAWAYS
Key Points
- A geographic target market can be consumers in a city, state, or country.
- A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education level.
- A psychographic target market would be a market that has similar attitudes, values, or lifestyle.
- The behavioral target market focuses on occasions and degree of loyalty.
- Product -related segmentation describes a target approach for customers who already own a specific product.
- Determining a target market approach to sales has many benefits. It can create a more specific marketing campaign, increase sales, and decrease the number of competitors in the market.
Key Terms
- target market: a group of people whose needs and preferences match the product range of a company and to whom those products are marketed
Target Market Characteristics:
The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
Geographic
A geographic target market can be consumers in a city, state, or country. This is often important when it comes to international advertising. Some products may do well in some countries but not in others. For example, in Japan where they don’t have ovens, companies such as Betty Crocker would not focus their products in this geographic target market.
Geographic Target: A geographic target market could be a city, state, or country.
Demographic/Socioeconomic
A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education level. For example, Plato’s Closet, a consignment store for young adult clothing, would focus on the teen and young adult demographic. Irish Spring would focus on a male demographic.
Psychographic
A psychographic target market would be a market that has similar attitudes, values, or lifestyle. For example, the televisions station G4 is aimed at men but also gamers in the age 16-34 demographic.
Behavioral
The behavioral target market focuses on occasions and degree of loyalty. Facebook marketing is often focused on loyal customers with specials they can claim by getting a code on Facebook. There are also discount cards available that offer discounts by allowing shoppers to collect points each time they shop at their store.
Product Related Segmentation
Product related segmentation describes a target approach for customers who already own a specific product. For example, accessories for people who own cell phones, tablets, computers, iphones, or gaming systems. Determining a target market approach to sales has many benefits. It can create a more specific marketing campaign, increase sales, and decrease the number of competitors in the market.
