Face to Face Marketing and Door to Door Marketing
Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling agent , door-to-door sales technique and door2door selling agent in mumbai.
We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling agent ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.
Marketing and advertising budgets have come under increasing pressure. door2door selling agent and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.
We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.
In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.
What I saw that day changed my life forever.
I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:
A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.
Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.
On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.
In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.
If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.
However, returns can still occur. Here are the two most effective ways to deal with this:
Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product
These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.
There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.
The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.
Even if you ever find yourself doing door-to-door sales.
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Designing and Managing Services
The art of brand building is through creating strong brand image and brand awareness with customer. However, the brand building process continues even after the product is sold to the customer. Company can come out to be a winner by showcasing differentiation in services at the point of sell and after sell customer service. Furthermore, research has shown that average customers are not happy with after sell services in airlines, bank and hotel industry. It has been observed that companies with help of modern technology are maintaining a database of customer profile. Companies perform analysis on database and choose offer discounts, coupons and charge low services who give maximum business. Companies are not welcoming casual users. This sort of differential service creates a bad impression in mind of customer, resulting in abandoning and bad mouthing of the company. There are various ways to deliver superior quality to all customers, but is up-to the company, whether to service just profitable customer.
It is general trend in developed economies like USA that services sector is showing highest growth in job creation. Here services include any intangible act from one party to another without any underlying ownership transfer. Services are offered by the airlines, banks, technology firms, armed service, hospital, etc. Basically services can be divided into government backed services, business services, not for profit services and manufacturing services.
To design marketing strategies around services, it is essential to understand characteristics of services. Services are intangible, thereby creating uncertainty in consumer about the end product. For example, if the customer is looking for a hair-cut and visits a salon, there is going to be a considerable amount of doubt about her final look. Challenge is building confidence in customer through people, price, environment and right equipment. Unlike physical goods which are manufactured and supplied to customer through the distribution channel, services are consumed at same time it is produced. Services have element of inseparability and therefore, time allocated to customer is important. So if the customer has the service giver penchant than price could be increased or time allocated is reduced to take m customers. As the services have the human element involved, there is variability, not all hair cut specialists are patient in listening to what customer has to say. To overcome companies can implement stringent norms during hiring, push for standardization and constantly record customer satisfaction.
Traditional marketing was developed looking at physical goods, for service marketing focus is people, process and physical evidence. Customers generally tend to give preference price rather than quality of service. In that circumstance companies can create differentiation not through price war but focusing on providing a wider range of services. Companies are looking at internet to accomplish this task, but as with products, competition can easily copy and remove differentiation. However, the temporary differentiation will serve the company well.
Customer satisfaction is tested every time service is delivered, making it essential to manage service quality. Quality service management requires a strategic concept to the start with wherein companies need to make customer satisfaction their motto. Top management should show commitment towards this strategic concept and create an atmosphere to facilitate customer satisfaction. Companies need to implement best practices associated customer satisfaction. Companies can introduce technology where ever relevant to reduce human element, for example, kiosks and ATM. Companies need to develop a system where they can monitor as well as audit customer satisfaction system for its robustness and performance. Companies need to develop a habit in looking into customer grievance and resolve them at the earliest. Employees serve as internal customers, and it is very essential they are satisfied with the company. A satisfied and motivated employee is going to carry that attitude in dealing with customer and h in increasing productivity.
Customer is the king and service is the name of the game. It is essential for companies to incorporate services purchase or post purchase as an element of the marketing strategy. Todays customer has more options available and will move on to another company for the sake of better service.
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Articales from http://www.managementstudyguide.com
Signage – Meaning and its Role in Retail Industry
Signage – Meaning and its Role in Retail Industry
What is a Signage ?
Any visual representation which gives information to the customers about a store, any office, building, street, park and so on is called a signage.
Signage helps the customers to easily reach their desired destination or locate a building by simply following the instructions displayed on it.
Role of Signage in Retail Industry:
- A customer can easily locate the store with the help of a signage.
- Signboard gives all necessary information about the store. The customer can easily come to know about the products kept at the store without actually bothering anyone. Visual Displays put inside the retail store can actually help the customers to easily locate the merchandise.
- It is the signboard which actually attracts the customers into the store. The signage should be interesting enough to pull the customers into the store as a retailer can’t afford to lose even a single customer.
- The signboard should not be too small. End-users might miss a small signage and hence the whole idea of attracting the customers into the store gets nullified.
- The signboards are an effective medium of communication between the retailer and the customer.
- The signboard gives the store its unique identity and helps in furthering its brand image.
- A signage goes a long way in influencing the customer’s buying decision. A single glance at the signboard helps the customer to decide whether he has to step into the store or not?
Important points to keep in mind while installing Signage
- The signage should never block the entrance of the store. It should not hide the interiors of the store.
- Install the signage at a place which can be easily viewed by all even from a distance.
- The signboard must display all the necessary information like the name of the store, its logo or any other required information.
- Don’t put too much information on the signboard. Let the customers walk into the store and find out on their own what the store is offering.
- A single word “Discount” written on the signboard outside the store can do the trick. The customer would be inquisitive enough to find out what the store offers. He would definitely step into the store to check out the various options. There is actually no need to mention how much discount, what percentage and so on.
- The material and the fabric used for the signboard should be of premium quality so that it lasts for a longer duration. The retailer must make sure the signboard does not lose its lustre.
- Choose the right paint for the signage. Make sure the information is clearly visible to all. The customers should be able to easily read the signboard even from a distance. Choose a light background colour and a dark text colour for clear visibility. One can also highlight the important information. Don’t pick any colour which might make your signboard look dull.
- The name of the store should be written in bold or in a different font to create the desired impact.
- Design your signboard in the most unique and innovative way for the customers to get attracted into the store.
- The signboard should not mislead or confuse the customers.
- Keep the signboard simple but informative.
Lessons for Effective Communication in Selling
Lessons for Effective Communication in Selling
Sales success is not dependent on people liking you but rather effective communication. Effective communication is the key to building confidence and trust with a new prospect to whom you plan on selling your products and solutions. Your ability to do this effectively will create the foundation for your long term relationship and determine how much you sell, how quickly you sell and the pricing you can establish.
A Minneapolis couple decided to go to Florida to thaw out during a particularly icy winter. They planned to stay at the same hotel where they spent their honeymoon 20 years earlier. Because of hectic schedules, it was difficult to coordinate their travel schedules. So, the husband left Minnesota and flew to Florida on Thursday, with his wife flying down the following day. The husband checked into the hotel. There was a computer in his room, so he decided to send an email to his wife. However, he accidentally left out one letter in her email address, and without realizing his error, sent the email. Meanwhile, somewhere in Houston , a widow had just returned home from her husband’s funeral. He was a minister who was called home to glory following a heart attack. The widow decided to check her email expecting messages from relatives and friends. After reading the first message, she screamed and fainted. The widow’s son rushed into the room, found his mother on the floor and saw the computer screen which read
To: My Loving Wife
Subject: I’ve Arrived
Date: October 16, 2009
I know you’re surprised to hear from me. They have computers here now and you are allowed to send emails to your loved ones. I’ve just arrived and have been checked into my room. I’ve seen that everything has been prepared for your arrival tomorrow. Looking forward to seeing you then!!!! Hope your journey is as uneventful as mine was. P. S. Sure is hot down here!!!!
*****
The lessons:
1. Certainly the lesson from the email is to be in front of the right people. Communicating your message to the wrong person is a formula for disaster as it relates to your sales success. The prospect may not faint but certainly your business success will suffer. Call at the highest level in the organization where the decision to buy your product is made. Once you start too ‘low’ in an organization, it is very hard to work your way up into the corner office where the decision will eventually be made.
2. Do sweat the small stuff in your communication. The smallest infraction, omission or change in words can make a big difference in how your message is received. When making phone calls and you are talking with your intended contact and you are about to deliver your value proposition or what we call your unique sales approach (usa), there is a big difference between saying, ‘Can I tell you why I called?’ and ‘Let me tell you why I called’.
3. Saying the wrong thing to the wrong person can cause disaster. When you are attempting to qualify a prospect, it is essential that you ask the right questions, the right way at the right time. Time and time again, sales people have been taught to ask ‘open ended’ questions, and time and time again, while role-playing, I witness seasoned professionals asking yes or no questions. Normally, the content is correct (right question), but asked the wrong way (closed ended).
What is the most important thing that you have learned about effective communication in your career?
What is the biggest communication mistake you’ve made and would instruct others to avoid at all costs?
If you could do one thing better to more quickly establish trust and confidence with new contacts, what would it be?
ps. Thank you, Pam, for sending that email.
door2door selling agent in Pune
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Interactive marketing , B to C Advertising, B 2 C Brand promotion, facebook advertising,
BTL Branding, modern trade brand Activation, Focus Group Discussion
