Tag: Business Parks brand Activation

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling Services , door-to-door sales technique and d2d selling Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Rajgurunagar

Scratch Card Promotions- What Makes a Winning Combination?

What makes scratch cards so appealing?

The process of scratching off the plastic panel adds a little drama and anticipation to your consumers

Scratch cards allow you to control your budget easily, through setting the number of winning and losing cards at the outset.

Scratch cards are understood and accessible to all audience types, from young children to mature adults.

The gratification of being a winner is felt straight away. For those winning an offer, such as BOGOF, ‘try me free’ or the ability to swap the winning card for low-value products, the instant gratification is huge as the winners get to receive their prize straight away!

Scratch cards are relatively low in cost to deploy, requiring only print and design costs to be either incorporated into your packaging or made into a card to be handed out at point of purchase.

Scratch card spin offs include ‘scratch and collect, ‘scratch and match’ or ‘gift with purchase’ promotions, and make the proposition even more interesting.

Easily adaptable to create an online & mobile version, to appeal to a broader generational market, whilst allowing you to collect additional customer information along the way.

Things to consider when using scratch cards

If your budget is split into several prizes, be clear to state that the total value of your promotion is based on x number of individual prizes.

Ensure winners don’t incur costs to claim their prizes.

Once printed and distributed, scratch cards can’t be changed so check, check and triple check the details.

Work with an agency that has the processes in place to ensure that you don’t go over budget by working out the prize and winners’ allocation at the outset.

Printing must be handled by professional scratch card printers only, ensuring the correct materials are used and the process regulated.

Positioning is key; think about how you’ll position them, where, by whom, visibility and accessibility whilst ensuring they remain secure.

Case Study

Eldorado

Russia’s largest chain of home appliances and electronics, Eldorado, wanted to celebrate their 10th birthday in style by giving their customers the chance to win life changing prizes.

Any customer spending 3,000 roubles or more would receive a scratch card from their cashier. If 4 out of the 16 panels matched, the cashier would seal it in to a tamper proof envelope and send it off for validation and redemption on the customers’ behalf.

Winners would receive a prize relative to the amount they spent in store on the day they scratched the card:

3,000 – 9,999 roubles spent = Eldorado Gift Card

10,000 – 19,999 roubles spent = Cash Prize

20,000 – 49,999 roubles spent = Holiday

20,000 – 49,999 roubles spent = Holiday

50,000+ roubles spent = Win a Car

Mando managed Eldorado’s budget, to cover the cost of all redemptions.

In addition, Mando managed the promotion to include:

Facilitated the movement of winning scratch cards from Eldorado stores in tamper proof envelopes

Validations and verification of winning scratch cards

d2d selling Services in Pune

d2d selling Services in mumbai

Marketing , dabbawala Advertising, Business Parks brand Activation, search engine management,

Business to consumer Marketing, one to one sales, Labour Management

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling Services , door-to-door sales technique and d2d selling Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Deccan Gymkhana

Advertising Campaigns – Meaning and its Process

Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.

The very prime thing before making an ad campaign is to know-

Why you are advertising and what are you advertising ?

Why refers to the objective of advertising campaign. The objective of an advertising campaign is to

Inform people about your product

Convince them to buy the product

Make your product available to the customers

The process of making an advertising campaign is as follows:

1. Research: first step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc.

2. Know the target audience: one need to know who are going to buy the product and who should be targeted.

3. Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising and the places where there is a need of funds.

4. Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similar in all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.

5. Selection of media: the media or number of Medias selected should be the one which will reach the target customers.

6. Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or be audible to the targeted customers at the right time.

7. Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.

Mostly used media tools are print media and electronic media. Print media includes newspaper, magazines, pamphlets, banners, and hoardings. Electronic media includes radio, television, e-mails, sending message on mobiles, and telephonic advertising. The only point to remember is getting a proper frequency for the ad campaign so that the ad is visible and grasping time for customers is good enough.

All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns differ in timings. Some advertising campaigns are media based, some are area based, some are product based, and some are objective based. It is seen that generally advertising campaigns run successfully, but in case if the purpose is not solved in any case, then the theory is redone, required changes are made using the experience, and the remaining campaign is carried forward.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Field Auditing

Is Your “Check Insights” Light On?

What would a “check insights” light say about the data and information you’re using in early sales conversations? If you’re losing early-stage opportunities, or having trouble getting them past the executive suite, then it’s time for an insights diagnostic check.

Insight selling is a staple in sales organizations around the world. And with good reason. Telling a prospect about a problem they didn’t know about can position you as a trusted advisor as you help them work through the identification and solution of the problem.

But somewhere along the way, some organizations have confused “information” with “insights.” Data points from an analyst study are certainly interesting, but what do they really say about the problem? Survey data without context for how it impacts a company is just interesting data—your prospect will read it and move on.

Even worse, companies that promote selling with insights will help you do the industry research—but let’s face it, that’s the same research your competitors have access to. So using data and headlines that everyone is using doesn’t create differentiation—it perpetuates commoditization.

But here’s a thought: what if you could:

Move your insight selling model beyond interesting data points to over ways to resolve those issues?

Align your insight selling model with how the human brain perceives that information?

Present your insights in context with a provocative question that truly challenges a buyer’s perception of their status quo?

Corporate Visions has partnered with Dr. Zakary Tormala, a professor at the Stanford Graduate School of Business and an expert in messaging and persuasion, on some compelling research about how and when to use insights in sales conversations.

The studies contrasted the benefits of offering insight messages with surprising statistics vs. pairing them with specific ways to resolve that risk. They also explored the cadence of when to share an insight and when to pose diagnostic questions.

Webinar: Insights That Incite Action

Research Brief: Do Your Insights Messages Incite Actual Behavioral Change?

Research Brief: Where Do Questions Fit in an Insight Selling Model

Blog: Do Your Insights Excite or Incite?

As we get to the end of the year, it’s time for an insight selling reality check, and make sure you’re actually providing insight.

d2d selling Services in Pune

d2d selling Services in mumbai

Marketing , dabbawala Advertising, Business Parks brand Activation, search engine management,

Business to consumer Marketing, one to one sales, Labour Management

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing Agent in Rajgurunagar

Scratch Card Promotions- What Makes a Winning Combination?

What makes scratch cards so appealing?

The process of scratching off the plastic panel adds a little drama and anticipation to your consumers

Scratch cards allow you to control your budget easily, through setting the number of winning and losing cards at the outset.

Scratch cards are understood and accessible to all audience types, from young children to mature adults.

The gratification of being a winner is felt straight away. For those winning an offer, such as BOGOF, ‘try me free’ or the ability to swap the winning card for low-value products, the instant gratification is huge as the winners get to receive their prize straight away!

Scratch cards are relatively low in cost to deploy, requiring only print and design costs to be either incorporated into your packaging or made into a card to be handed out at point of purchase.

Scratch card spin offs include ‘scratch and collect, ‘scratch and match’ or ‘gift with purchase’ promotions, and make the proposition even more interesting.

Easily adaptable to create an online & mobile version, to appeal to a broader generational market, whilst allowing you to collect additional customer information along the way.

Things to consider when using scratch cards

If your budget is split into several prizes, be clear to state that the total value of your promotion is based on x number of individual prizes.

Ensure winners don’t incur costs to claim their prizes.

Once printed and distributed, scratch cards can’t be changed so check, check and triple check the details.

Work with an agency that has the processes in place to ensure that you don’t go over budget by working out the prize and winners’ allocation at the outset.

Printing must be handled by professional scratch card printers only, ensuring the correct materials are used and the process regulated.

Positioning is key; think about how you’ll position them, where, by whom, visibility and accessibility whilst ensuring they remain secure.

Case Study

Eldorado

Russia’s largest chain of home appliances and electronics, Eldorado, wanted to celebrate their 10th birthday in style by giving their customers the chance to win life changing prizes.

Any customer spending 3,000 roubles or more would receive a scratch card from their cashier. If 4 out of the 16 panels matched, the cashier would seal it in to a tamper proof envelope and send it off for validation and redemption on the customers’ behalf.

Winners would receive a prize relative to the amount they spent in store on the day they scratched the card:

3,000 – 9,999 roubles spent = Eldorado Gift Card

10,000 – 19,999 roubles spent = Cash Prize

20,000 – 49,999 roubles spent = Holiday

20,000 – 49,999 roubles spent = Holiday

50,000+ roubles spent = Win a Car

Mando managed Eldorado’s budget, to cover the cost of all redemptions.

In addition, Mando managed the promotion to include:

Facilitated the movement of winning scratch cards from Eldorado stores in tamper proof envelopes

Validations and verification of winning scratch cards

d2d selling Services in Pune

d2d selling Services in mumbai

Marketing , dabbawala Advertising, Business Parks brand Activation, search engine management,

Business to consumer Marketing, one to one sales, Labour Management

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Deccan Gymkhana

Advertising Campaigns – Meaning and its Process

Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.

The very prime thing before making an ad campaign is to know-

Why you are advertising and what are you advertising ?

Why refers to the objective of advertising campaign. The objective of an advertising campaign is to

Inform people about your product

Convince them to buy the product

Make your product available to the customers

The process of making an advertising campaign is as follows:

1. Research: first step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc.

2. Know the target audience: one need to know who are going to buy the product and who should be targeted.

3. Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising and the places where there is a need of funds.

4. Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similar in all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.

5. Selection of media: the media or number of Medias selected should be the one which will reach the target customers.

6. Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or be audible to the targeted customers at the right time.

7. Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.

Mostly used media tools are print media and electronic media. Print media includes newspaper, magazines, pamphlets, banners, and hoardings. Electronic media includes radio, television, e-mails, sending message on mobiles, and telephonic advertising. The only point to remember is getting a proper frequency for the ad campaign so that the ad is visible and grasping time for customers is good enough.

All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns differ in timings. Some advertising campaigns are media based, some are area based, some are product based, and some are objective based. It is seen that generally advertising campaigns run successfully, but in case if the purpose is not solved in any case, then the theory is redone, required changes are made using the experience, and the remaining campaign is carried forward.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Field Auditing

Is Your “Check Insights” Light On?

What would a “check insights” light say about the data and information you’re using in early sales conversations? If you’re losing early-stage opportunities, or having trouble getting them past the executive suite, then it’s time for an insights diagnostic check.

Insight selling is a staple in sales organizations around the world. And with good reason. Telling a prospect about a problem they didn’t know about can position you as a trusted advisor as you help them work through the identification and solution of the problem.

But somewhere along the way, some organizations have confused “information” with “insights.” Data points from an analyst study are certainly interesting, but what do they really say about the problem? Survey data without context for how it impacts a company is just interesting data—your prospect will read it and move on.

Even worse, companies that promote selling with insights will help you do the industry research—but let’s face it, that’s the same research your competitors have access to. So using data and headlines that everyone is using doesn’t create differentiation—it perpetuates commoditization.

But here’s a thought: what if you could:

Move your insight selling model beyond interesting data points to over ways to resolve those issues?

Align your insight selling model with how the human brain perceives that information?

Present your insights in context with a provocative question that truly challenges a buyer’s perception of their status quo?

Corporate Visions has partnered with Dr. Zakary Tormala, a professor at the Stanford Graduate School of Business and an expert in messaging and persuasion, on some compelling research about how and when to use insights in sales conversations.

The studies contrasted the benefits of offering insight messages with surprising statistics vs. pairing them with specific ways to resolve that risk. They also explored the cadence of when to share an insight and when to pose diagnostic questions.

Webinar: Insights That Incite Action

Research Brief: Do Your Insights Messages Incite Actual Behavioral Change?

Research Brief: Where Do Questions Fit in an Insight Selling Model

Blog: Do Your Insights Excite or Incite?

As we get to the end of the year, it’s time for an insight selling reality check, and make sure you’re actually providing insight.

d2d selling Services in Pune

d2d selling Services in mumbai

Marketing , dabbawala Advertising, Business Parks brand Activation, search engine management,

Business to consumer Marketing, one to one sales, Labour Management