Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling Professional , door-to-door sales technique and d2d selling Professional in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling Professional ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling Professional and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Deccan Gymkhana

10 Steps to a Successful Sales Promotion

Sales promotion provides an invaluable method to enhance sales and sculpt competitive advantage, however, sales promotions are dependent on the finest of margins making it essential you implement your campaign with impeccable judgement.

With that in mind, we’ve gathered 10 great quotes to use as gospel when creating your sales promotion.

1. Plan –“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

A strong plan holds the chalice to success. Try and envisage what you want to achieve and why. Setting key objectives and aims are fundamental to you and your brand sticking to your scripture.  Break the sales promotion down into small parts:

What are the objectives?Sales Promotion Plan

What’s the promotional mechanic?

How long will it last?

What’s the prize?

What’s the universe?

What’s the audience?

What’s the budget?

And all questions alike.

2. Budget- “A budget is telling you where your money is going to go instead of wondering where it all went”

When creating your prize fund, communication and artwork, you must consider the impact on your balance sheet. When consumers engage in your wonderfully sculpted sales promotion, you must consider the variable and fixed costs. Fixed may be your advertising expenditure and the variable may be:

Data capture

Postage

A number of redemptions

Refunds

A classic error in sales promotion is to only consider the fixed costs of a campaign. Promoters often neglect to include how many may participate in your promotion and the effect of this on your balance sheet.

3. Research- “Research is to see what has been seen, and think what nobody else has thought”

Research is the gateway to creativity, if you do not walk through those pearly golden gates you won’t be opening your eyes to what your consumer really want. By understanding their profiles you’re going to be able to appeal to their interest.  For example, a gift with purchase offer, via research you can select a product that meets their needs and synergizes the offering with your brand.

Research is the gateway to creativity, if you do not walk through those pearly golden gates you won’t be opening your eyes to what your consumer really want. By understanding their profiles you’re going to be able to appeal to their interest.  For example, a gift with purchase offer, via research you can select a product that meets their needs and synergizes the offering with your brand.

4. Secure- “Beware of rashness. But with energy & sleepless vigilance go forward & give us victories”

Your promotion must meet legal requirements and be fair to the consumer. Poorly executed campaigns can lead to:

Unhappy consumer

Negative PR

Time consumption

Legal intervention

Promotions must be safe and secure otherwise your campaign will be vulnerable to fraud from tech-savvy hackers. This is a particularly ubiquitous issue with promotions being digitally based. Remember, to protect your promotion by randomising the URNs, asking participants to disclose private details and seeking help from a promotional protection specialist.

5. Target- “Everyone is not your customer”

Target your efforts at those who matter, customer centricity is pivotal to the success of your campaign. After all, targeting everyone may mean paying for all those redemptions? When targeting your audience in a sales promotion you want your promotion to fit the profile of your consumer, for example, newspaper coupons would not suit the Topman brand profile, they will want to be communicated via less traditional media.

6. Creativity- “Don’t quit your daydream”

Creativity in Sales Promotion

Marketing is full of noise. Be the loudest. Creativity makes you memorable, it ensures you’re heard. Sales promotions are perfect instances to show your brand’s creative flair. This will then propel onto your on-pack offerings, POS, and other forms of communication, in turn sculpting a competitive advantage for your brand.

For example, the McDonald’s Monopoly shows how creative flair has been used to make an attractive prize mechanic for consumers, creating a competitive edge for the brand and harnessing an estimated 6% sales lift year on year.

7. Use the Appropriate Mechanic- “We become what we behold. We shape our tools, and thereafter our tools shape us.”

You are only as powerful as your channels in sales promotion. Don’t make a terrifically designed sales promotion, contextually great in every aspect but not easily accessible to your consumer.

8. Communicate-“Many attempts to communicate are nullified by saying too much”

Data, technology and digitisation have created a bombardment of noise for consumers. Constantly barraged with offers, some legitimate, some not, some enticing, some not so, it’s your job as the provider to create effective and attractive communication which not only entices engagement but reaches the targeted consumer.

Here you should apply your research and use what you have attained to gain contact with the consumer. Are they tech savvy? Do you have their email? Are they exposed to traditional media? Will they be best targeted after Emmerdale alongside their teacake?

Your data dictates your spend.  When carrying out a promotion you need to decide how attractive you want the promotion to be made.

Your data dictates your spend.  When carrying out a promotion you need to decide how attractive you want the promotion to be made.

Consider:

Proof of Purchase Requirement

Do they need to send in a POP to redeem?

Perceived Value of the Offer

What are you offering the consumer?

How much value does it hold to them?

How much value does it hold in comparison to the cost of the product?

Ease of Participation

Is the promotion open to all your consumers?

Is it too easy or too hard to participate?

Timescale

How long is the offer open for?

Purchasing Behaviour

What’s the rate of consumption?

What’s the demographics behaviour?

Remember:

If you don’t ask, you don’t get. Ensure that your consumers are aware of how to participate. For example, if your main source of communication is a POS, ensure it’s clearly stated on the presented, informing them on how to actually join in.

9. Measure and Record- “Not everything that can be counted counts, and not everything that counts can be counted.”

Measure your success, but ensure you take note of the aspects which really count. How many people engaged with your promotion? Through which channels? What’s the demographic? Sales promotion is an invaluable way to data capture, giving you the power to make your promotion more engaging time and time again.

Research acquired from sales promotions can also help bolster other aspects of your marketing, such as email marketing and lead generation. In order to participate in your promotion, you may require an individual’s address which, given the correct permission, will allow you to target them with your digital efforts.

Consider:

Remembering how your promotion performed this and last time around will help you gain a better of indication of how it may perform in the future, allowing you to better allocate your budget and construct a stronger promotion.

10. Cover- “Insurance companies sell what might happen tomorrow. Historians sell what certainly happened yesterday.”

Now you have planned a tremendous, out of this world sales promotion with stunning artwork, you now have to release it to the hounds. However, have you ever considered the impact this may have on your future marketing budget?

Fixed Fee sales promotion will cover the cost from the outset, so you don’t have to continue delving into your marketing budget. The service will also compare your promotion versus thousands of others with similar characteristics, such as mechanics, markets and different prize funds, allowing you to then generate an estimated redemption rate which helps the provider create an accurate fee.

Consider:

How you performed in previous promotions?

How other promotions similar to the one you planned perform?

‘Reccomandation’

Sales promotion may seem a simple concept on the outskirts but perfecting the art is even a challenge for the best of us. Take into consideration the above points and it will help you in your quest of making a successful sales promotion for your brand. Remain vigilant but stay creative. Harness the data available and always do what is of interest to your consumer.

d2d selling Professional in Pune

d2d selling Professional in mumbai

Brand Marketing , direct to consumer advertisement, Business to consumer Activation, seo solution,

Busy pedestrian areas Brand promotion, one2one Promotion, Market Assessment

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven d2d selling Professional , door-to-door sales technique and d2d selling Professional in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, d2d selling Professional ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. d2d selling Professional and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Kasba Peth

Introduction to Media

We often hear the term fourth estate being applied to the media. The term refers to the four pillars of democracy and the media is the fourth pillar and an important one at that. Ever since many countries adopted democratic norms of governance, a vibrant and a free media were thought to be the necessary conditions for a healthy democracy. This is because in any democracy, there needs to be a medium wherein the authorities and their actions are commented upon and analyzed critically.

Without self-reflection and self-debate, no democracy can hope to actualize the noble principles behind the conception of freedom and equality. Further, the media is vital to the countries because of its inherent nature of questioning and criticism that is directed at the ruling dispensations. This means that without a free and fair press, no country in the world can hope to aspire to democratic norms of governance.

In the days before the advent of the television and the internet, the print media were the only source of information for the people.

With the advent of television, the ground rules changed since people could view the actions and the statements of their fellow citizens and the elected representatives live and hence, could form their opinions about them. Further, as the saying goes, a picture speaks a thousand words, and hence the moving images that are beamed into the living rooms on the Television did spark a revolution of sorts among the countries of the world. Moreover, as the legendary media theorist, Marshall McLuhan put it, the medium is the message and hence, TV radically altered the way in which countries and their systems of governance functioned. This has had a cascading effect on all forms of the body polity.

Next, the advent of the internet was another game changer. With the rapid spread of information technologies and the easy availability of information about hitherto closed countries, people finally had a chance to communicate and articulate their concerns and needs as well as their aspirations and dreams along with their anxieties and fears to others in faraway lands. This meant that internet went one-step ahead with the interactive format allowing for rapid dissemination of events and happenings across the world to anyone who had access to a computer and an internet connection. In addition, the advents of social media like Facebook and Twitter provided fresh impetus to the notion that media are a tool of revolutionaries as well as reactionaries. In the recent past, the Arab Spring was an example of a successful protest that was wholly driven by social media.

We have discussed how media should be unshackled and unrestrained to ensure a representative democracy. In addition to that, the media themselves have to introspect and analyze whether they are doing their job in accordance with the noble intentions that underpin the media industry. Only when there is critical, self-analysis and effective regulation of the media by the government can there be a symbiotic relationship between the various pillars of democracy that is healthy and productive.

In conclusion, we are living in extraordinary times and the challenges of the future call for extensive changes to be made in all aspects of our lives. The media has a preeminent role to play in this future and hence, there is a need more than ever for the media to perform their assigned roles professionally.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

How to Increase Sales for Your Products and Services

How to Increase Sales for Your Products and Services

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The team of professionals at Fulcrum provide the services below.

Field Sales Outsourcing Services

Fulcrum provides a team of sales professionals for on-site client engagements, demonstrations and events.

Dedicated Inside Sales Services

Our inside sales team consists of the best people in the world to provide your company the full gamut of inside sales services

Email, Web, and Social Media Management Sales Services

Our team is staffed with experts to provide dedicated managers to all of your email campaigns, web marketing and social media marketing needs.

Why should your business outsource sales?

---

Cost Savings

Utilizing sales outsourcing has proven to save companies up to 65% in costs as compared to having a direct sales team.

Decreased Risk

Fulcrum’s team allows you to immediately penetrate territories for your products and services without the long-term risks and commitment of a direct sales employee.

Domain and Market Knowledge

Fulcrum staff members have decades of experience across many specialty areas and leverage this to quickly and effectively increase sales for your products and services.

Why Your Sales Message Doesn’t Work

You’ve carefully crafted your sales message so that when you’re in the meeting, you’re sure the prospect will want to buy your solution. So why do so many deals in the pipeline – studies show the range is 20 to 60 percent – end up lost due to “no decision?” Because your sales message is asking prospects to choose between you and the competition. The fact is, most prospects are simply not ready for a competitive bake-off. To be effective, your sales message needs to ask prospects to choose between you and the status quo.

Here’s a breakdown of why your sales message doesn’t work and how to fix it so you can move more deals from no-decision to must-have.

Your focus is all wrong.

Too often, sales messages focus on describing the capabilities of the solution and benefits they deliver. The problem is that this assumes the prospect feels enough pain in the status quo to make the pain of change worth the effort. But it’s not your product that makes the customer care – it’s the changing context that makes it meaningful and gets the customer to do something different.

How to rework the focus of your sales message: You need to help prospects see where their status quo is no longer safe and how they can get to a “new safe” that will help them realize their desired end state.

You miscast your solution as the hero of the story.

In a typical sales conversation, the sales rep assumes the role of the hero who will save the day, lower cost, maximize productivity, etc. But the hero role really should belong to the customers. They are the ones who need to save the day – not you. Your role is that of the mentor.

How to rework the hero of your sales message: Look for the villain in the story. The villain is some outside force – not the prospect’s system or its people – that’s changed in the environment. It could be government regulations, new market conditions, or changes in competition or technology. Your sales message needs to let prospects know that while the decision to buy the incumbent solution was the best decision at the time, changes in the environment mean they need to look for something different.

Your PowerPoint deck is, well, a PowerPoint deck.

What do you think of when you hear “PowerPoint?” The words “engaging” and “informative” probably aren’t at the top of your list. That’s why 88 percent of your executive buyers want you step out from behind the projector. They don’t want to be talked at, they want to be talked with. They don’t want to sit back and listen to you sound smart, they want to have a conversation that makes them smarter.

How to rework the delivery of your sales message: Don’t rely on standard-issue PowerPoint slides to convey your sales message. Turn on the lights and have a conversation with your prospects. Instead of scripted slides, use flipcharts and whiteboards. Ditch the splashy but uninformative animations in favor of simple visuals.

You don’t have to go it alone. Corporate Visions can help you develop sales messages that work. Our messaging solutions help you challenge the status quo and compel the customer to make a decision for you.

d2d selling Professional in Pune

d2d selling Professional in mumbai

Brand Marketing , direct to consumer advertisement, Business to consumer Activation, seo solution,

Busy pedestrian areas Brand promotion, one2one Promotion, Market Assessment

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Deccan Gymkhana

10 Steps to a Successful Sales Promotion

Sales promotion provides an invaluable method to enhance sales and sculpt competitive advantage, however, sales promotions are dependent on the finest of margins making it essential you implement your campaign with impeccable judgement.

With that in mind, we’ve gathered 10 great quotes to use as gospel when creating your sales promotion.

1. Plan –“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

A strong plan holds the chalice to success. Try and envisage what you want to achieve and why. Setting key objectives and aims are fundamental to you and your brand sticking to your scripture.  Break the sales promotion down into small parts:

What are the objectives?Sales Promotion Plan

What’s the promotional mechanic?

How long will it last?

What’s the prize?

What’s the universe?

What’s the audience?

What’s the budget?

And all questions alike.

2. Budget- “A budget is telling you where your money is going to go instead of wondering where it all went”

When creating your prize fund, communication and artwork, you must consider the impact on your balance sheet. When consumers engage in your wonderfully sculpted sales promotion, you must consider the variable and fixed costs. Fixed may be your advertising expenditure and the variable may be:

Data capture

Postage

A number of redemptions

Refunds

A classic error in sales promotion is to only consider the fixed costs of a campaign. Promoters often neglect to include how many may participate in your promotion and the effect of this on your balance sheet.

3. Research- “Research is to see what has been seen, and think what nobody else has thought”

Research is the gateway to creativity, if you do not walk through those pearly golden gates you won’t be opening your eyes to what your consumer really want. By understanding their profiles you’re going to be able to appeal to their interest.  For example, a gift with purchase offer, via research you can select a product that meets their needs and synergizes the offering with your brand.

Research is the gateway to creativity, if you do not walk through those pearly golden gates you won’t be opening your eyes to what your consumer really want. By understanding their profiles you’re going to be able to appeal to their interest.  For example, a gift with purchase offer, via research you can select a product that meets their needs and synergizes the offering with your brand.

4. Secure- “Beware of rashness. But with energy & sleepless vigilance go forward & give us victories”

Your promotion must meet legal requirements and be fair to the consumer. Poorly executed campaigns can lead to:

Unhappy consumer

Negative PR

Time consumption

Legal intervention

Promotions must be safe and secure otherwise your campaign will be vulnerable to fraud from tech-savvy hackers. This is a particularly ubiquitous issue with promotions being digitally based. Remember, to protect your promotion by randomising the URNs, asking participants to disclose private details and seeking help from a promotional protection specialist.

5. Target- “Everyone is not your customer”

Target your efforts at those who matter, customer centricity is pivotal to the success of your campaign. After all, targeting everyone may mean paying for all those redemptions? When targeting your audience in a sales promotion you want your promotion to fit the profile of your consumer, for example, newspaper coupons would not suit the Topman brand profile, they will want to be communicated via less traditional media.

6. Creativity- “Don’t quit your daydream”

Creativity in Sales Promotion

Marketing is full of noise. Be the loudest. Creativity makes you memorable, it ensures you’re heard. Sales promotions are perfect instances to show your brand’s creative flair. This will then propel onto your on-pack offerings, POS, and other forms of communication, in turn sculpting a competitive advantage for your brand.

For example, the McDonald’s Monopoly shows how creative flair has been used to make an attractive prize mechanic for consumers, creating a competitive edge for the brand and harnessing an estimated 6% sales lift year on year.

7. Use the Appropriate Mechanic- “We become what we behold. We shape our tools, and thereafter our tools shape us.”

You are only as powerful as your channels in sales promotion. Don’t make a terrifically designed sales promotion, contextually great in every aspect but not easily accessible to your consumer.

8. Communicate-“Many attempts to communicate are nullified by saying too much”

Data, technology and digitisation have created a bombardment of noise for consumers. Constantly barraged with offers, some legitimate, some not, some enticing, some not so, it’s your job as the provider to create effective and attractive communication which not only entices engagement but reaches the targeted consumer.

Here you should apply your research and use what you have attained to gain contact with the consumer. Are they tech savvy? Do you have their email? Are they exposed to traditional media? Will they be best targeted after Emmerdale alongside their teacake?

Your data dictates your spend.  When carrying out a promotion you need to decide how attractive you want the promotion to be made.

Your data dictates your spend.  When carrying out a promotion you need to decide how attractive you want the promotion to be made.

Consider:

Proof of Purchase Requirement

Do they need to send in a POP to redeem?

Perceived Value of the Offer

What are you offering the consumer?

How much value does it hold to them?

How much value does it hold in comparison to the cost of the product?

Ease of Participation

Is the promotion open to all your consumers?

Is it too easy or too hard to participate?

Timescale

How long is the offer open for?

Purchasing Behaviour

What’s the rate of consumption?

What’s the demographics behaviour?

Remember:

If you don’t ask, you don’t get. Ensure that your consumers are aware of how to participate. For example, if your main source of communication is a POS, ensure it’s clearly stated on the presented, informing them on how to actually join in.

9. Measure and Record- “Not everything that can be counted counts, and not everything that counts can be counted.”

Measure your success, but ensure you take note of the aspects which really count. How many people engaged with your promotion? Through which channels? What’s the demographic? Sales promotion is an invaluable way to data capture, giving you the power to make your promotion more engaging time and time again.

Research acquired from sales promotions can also help bolster other aspects of your marketing, such as email marketing and lead generation. In order to participate in your promotion, you may require an individual’s address which, given the correct permission, will allow you to target them with your digital efforts.

Consider:

Remembering how your promotion performed this and last time around will help you gain a better of indication of how it may perform in the future, allowing you to better allocate your budget and construct a stronger promotion.

10. Cover- “Insurance companies sell what might happen tomorrow. Historians sell what certainly happened yesterday.”

Now you have planned a tremendous, out of this world sales promotion with stunning artwork, you now have to release it to the hounds. However, have you ever considered the impact this may have on your future marketing budget?

Fixed Fee sales promotion will cover the cost from the outset, so you don’t have to continue delving into your marketing budget. The service will also compare your promotion versus thousands of others with similar characteristics, such as mechanics, markets and different prize funds, allowing you to then generate an estimated redemption rate which helps the provider create an accurate fee.

Consider:

How you performed in previous promotions?

How other promotions similar to the one you planned perform?

‘Reccomandation’

Sales promotion may seem a simple concept on the outskirts but perfecting the art is even a challenge for the best of us. Take into consideration the above points and it will help you in your quest of making a successful sales promotion for your brand. Remain vigilant but stay creative. Harness the data available and always do what is of interest to your consumer.

d2d selling Professional in Pune

d2d selling Professional in mumbai

Brand Marketing , direct to consumer advertisement, Business to consumer Activation, seo solution,

Busy pedestrian areas Brand promotion, one2one Promotion, Market Assessment

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Kasba Peth

Introduction to Media

We often hear the term fourth estate being applied to the media. The term refers to the four pillars of democracy and the media is the fourth pillar and an important one at that. Ever since many countries adopted democratic norms of governance, a vibrant and a free media were thought to be the necessary conditions for a healthy democracy. This is because in any democracy, there needs to be a medium wherein the authorities and their actions are commented upon and analyzed critically.

Without self-reflection and self-debate, no democracy can hope to actualize the noble principles behind the conception of freedom and equality. Further, the media is vital to the countries because of its inherent nature of questioning and criticism that is directed at the ruling dispensations. This means that without a free and fair press, no country in the world can hope to aspire to democratic norms of governance.

In the days before the advent of the television and the internet, the print media were the only source of information for the people.

With the advent of television, the ground rules changed since people could view the actions and the statements of their fellow citizens and the elected representatives live and hence, could form their opinions about them. Further, as the saying goes, a picture speaks a thousand words, and hence the moving images that are beamed into the living rooms on the Television did spark a revolution of sorts among the countries of the world. Moreover, as the legendary media theorist, Marshall McLuhan put it, the medium is the message and hence, TV radically altered the way in which countries and their systems of governance functioned. This has had a cascading effect on all forms of the body polity.

Next, the advent of the internet was another game changer. With the rapid spread of information technologies and the easy availability of information about hitherto closed countries, people finally had a chance to communicate and articulate their concerns and needs as well as their aspirations and dreams along with their anxieties and fears to others in faraway lands. This meant that internet went one-step ahead with the interactive format allowing for rapid dissemination of events and happenings across the world to anyone who had access to a computer and an internet connection. In addition, the advents of social media like Facebook and Twitter provided fresh impetus to the notion that media are a tool of revolutionaries as well as reactionaries. In the recent past, the Arab Spring was an example of a successful protest that was wholly driven by social media.

We have discussed how media should be unshackled and unrestrained to ensure a representative democracy. In addition to that, the media themselves have to introspect and analyze whether they are doing their job in accordance with the noble intentions that underpin the media industry. Only when there is critical, self-analysis and effective regulation of the media by the government can there be a symbiotic relationship between the various pillars of democracy that is healthy and productive.

In conclusion, we are living in extraordinary times and the challenges of the future call for extensive changes to be made in all aspects of our lives. The media has a preeminent role to play in this future and hence, there is a need more than ever for the media to perform their assigned roles professionally.

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Articales from http://www.managementstudyguide.com

How to Increase Sales for Your Products and Services

How to Increase Sales for Your Products and Services

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The team of professionals at Fulcrum provide the services below.

Field Sales Outsourcing Services

Fulcrum provides a team of sales professionals for on-site client engagements, demonstrations and events.

Dedicated Inside Sales Services

Our inside sales team consists of the best people in the world to provide your company the full gamut of inside sales services

Email, Web, and Social Media Management Sales Services

Our team is staffed with experts to provide dedicated managers to all of your email campaigns, web marketing and social media marketing needs.

Why should your business outsource sales?

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Cost Savings

Utilizing sales outsourcing has proven to save companies up to 65% in costs as compared to having a direct sales team.

Decreased Risk

Fulcrum’s team allows you to immediately penetrate territories for your products and services without the long-term risks and commitment of a direct sales employee.

Domain and Market Knowledge

Fulcrum staff members have decades of experience across many specialty areas and leverage this to quickly and effectively increase sales for your products and services.

Why Your Sales Message Doesn’t Work

You’ve carefully crafted your sales message so that when you’re in the meeting, you’re sure the prospect will want to buy your solution. So why do so many deals in the pipeline – studies show the range is 20 to 60 percent – end up lost due to “no decision?” Because your sales message is asking prospects to choose between you and the competition. The fact is, most prospects are simply not ready for a competitive bake-off. To be effective, your sales message needs to ask prospects to choose between you and the status quo.

Here’s a breakdown of why your sales message doesn’t work and how to fix it so you can move more deals from no-decision to must-have.

Your focus is all wrong.

Too often, sales messages focus on describing the capabilities of the solution and benefits they deliver. The problem is that this assumes the prospect feels enough pain in the status quo to make the pain of change worth the effort. But it’s not your product that makes the customer care – it’s the changing context that makes it meaningful and gets the customer to do something different.

How to rework the focus of your sales message: You need to help prospects see where their status quo is no longer safe and how they can get to a “new safe” that will help them realize their desired end state.

You miscast your solution as the hero of the story.

In a typical sales conversation, the sales rep assumes the role of the hero who will save the day, lower cost, maximize productivity, etc. But the hero role really should belong to the customers. They are the ones who need to save the day – not you. Your role is that of the mentor.

How to rework the hero of your sales message: Look for the villain in the story. The villain is some outside force – not the prospect’s system or its people – that’s changed in the environment. It could be government regulations, new market conditions, or changes in competition or technology. Your sales message needs to let prospects know that while the decision to buy the incumbent solution was the best decision at the time, changes in the environment mean they need to look for something different.

Your PowerPoint deck is, well, a PowerPoint deck.

What do you think of when you hear “PowerPoint?” The words “engaging” and “informative” probably aren’t at the top of your list. That’s why 88 percent of your executive buyers want you step out from behind the projector. They don’t want to be talked at, they want to be talked with. They don’t want to sit back and listen to you sound smart, they want to have a conversation that makes them smarter.

How to rework the delivery of your sales message: Don’t rely on standard-issue PowerPoint slides to convey your sales message. Turn on the lights and have a conversation with your prospects. Instead of scripted slides, use flipcharts and whiteboards. Ditch the splashy but uninformative animations in favor of simple visuals.

You don’t have to go it alone. Corporate Visions can help you develop sales messages that work. Our messaging solutions help you challenge the status quo and compel the customer to make a decision for you.

d2d selling Professional in Pune

d2d selling Professional in mumbai

Brand Marketing , direct to consumer advertisement, Business to consumer Activation, seo solution,

Busy pedestrian areas Brand promotion, one2one Promotion, Market Assessment