Branding and Marketing-You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world.Add in the stress and fast pace of a trade show and it becomes a make or break situation.

Trade shows are important events for small and mid-market business to network, showcase their brand, grow their platform and ultimately build revenue. The key is creating an experience that is impactful for those experiencing your brand for the first time without it costing an arm and a leg.Putting together a strategic game plan when it comes to branding and marketing before you hit the trade show will go a long way to accomplish both.

Try these five ideas to freshen up the trade show experience:

Do Your Research – Participating in a trade show often requires a large investment so if you are a newbie to the trade show game, you need to learn from those who have more experience than you.  Go to different trade shows and take time to explore a variety of booths. Learn what works and what doesn’t. No matter how much preparation you put in, there will always be something you can learn from those who have ore experience.

Get Interactive –  Not all brands are easy to display. Find a way to allow your booth traffic to interact with your products or services because if you can make your product or service interactive, people will hang around. Not only will you generate interest, but they will get a better understanding of what is unique to your brand and that goes a long way to building trust with a potential customer.

Promotional Items – Imprinted pens, calendars, and t-shirts will keep your company’s name and logo on people’s minds every time they use them. Promotional giveaways that are easily visible are a great way to extend your booth’s reach. So hand out big stickers, wearables, etc and turn it into a game. The more people you get to wear them, the more others will want one. The can also be a great conversation piece that automatically inserts your brand into that conversation. Brochures and other printed materials also work really well – especially if you can get them at a great price.

Give them Social Proof – Trade show booths that seem to have a lot going on tend to draw more action. Bring extra employees (dressed in regular clothes) and have them surround your booth and interact with the staff and onlookers. Social proof inspires trust and seeing others already engaging with your brand will cause others to come see what’s so fascinating.

Follow up Fast – Connect with leads as quickly as possible after the trade show. I would suggest waiting no longer than one day and then reach out to any prospects so that your interaction is still fresh in their mind. I know we all want to think we’re special but at a trade show, so many interactions take place that it would be hard to remember everyone.

These tips will help you stand out at any trade show and create lasting business relationships that could positively impact your bottom line.When putting together your branding and marketing strategy, don’t forget to swing by Staples for everything your business needs to prepare for events, from updating and upgrading marketing materials to completely outfitting your booth signage and displays – all at an affordable price!

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Branding and Marketing-You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world.Add in the stress and fast pace of a trade show and it becomes a make or break situation.

Trade shows are important events for small and mid-market business to network, showcase their brand, grow their platform and ultimately build revenue. The key is creating an experience that is impactful for those experiencing your brand for the first time without it costing an arm and a leg.Putting together a strategic game plan when it comes to branding and marketing before you hit the trade show will go a long way to accomplish both.

Try these five ideas to freshen up the trade show experience:

Do Your Research – Participating in a trade show often requires a large investment so if you are a newbie to the trade show game, you need to learn from those who have more experience than you.  Go to different trade shows and take time to explore a variety of booths. Learn what works and what doesn’t. No matter how much preparation you put in, there will always be something you can learn from those who have ore experience.

Get Interactive –  Not all brands are easy to display. Find a way to allow your booth traffic to interact with your products or services because if you can make your product or service interactive, people will hang around. Not only will you generate interest, but they will get a better understanding of what is unique to your brand and that goes a long way to building trust with a potential customer.

Promotional Items – Imprinted pens, calendars, and t-shirts will keep your company’s name and logo on people’s minds every time they use them. Promotional giveaways that are easily visible are a great way to extend your booth’s reach. So hand out big stickers, wearables, etc and turn it into a game. The more people you get to wear them, the more others will want one. The can also be a great conversation piece that automatically inserts your brand into that conversation. Brochures and other printed materials also work really well – especially if you can get them at a great price.

Give them Social Proof – Trade show booths that seem to have a lot going on tend to draw more action. Bring extra employees (dressed in regular clothes) and have them surround your booth and interact with the staff and onlookers. Social proof inspires trust and seeing others already engaging with your brand will cause others to come see what’s so fascinating.

Follow up Fast – Connect with leads as quickly as possible after the trade show. I would suggest waiting no longer than one day and then reach out to any prospects so that your interaction is still fresh in their mind. I know we all want to think we’re special but at a trade show, so many interactions take place that it would be hard to remember everyone.

These tips will help you stand out at any trade show and create lasting business relationships that could positively impact your bottom line.When putting together your branding and marketing strategy, don’t forget to swing by Staples for everything your business needs to prepare for events, from updating and upgrading marketing materials to completely outfitting your booth signage and displays – all at an affordable price!

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.

Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.